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DTSTART;TZID=America/Los_Angeles:20150326T180000
DTEND;TZID=America/Los_Angeles:20150326T203000
DTSTAMP:20260910T214358
CREATED:20170318T133759Z
LAST-MODIFIED:20181116T212138Z
UID:10000627-1427392800-1427401800@www.amasf.org
SUMMARY:Members Only Cocktail Party @ Romper Room
DESCRIPTION:Members Only – Network in Style\nJoin us on Thursday\, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues\, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits.\nBe sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP.\nDate: Thursday\, March 26\, 2015\, 6:00 – 8:30 p.m.\nWhere:  The Romper Room\, 25 Maiden Lane\, San Francisco\, 94108\nCost: Free to Members (with valid membership number)\nAppetizers and drink ticket will be provided.\nEnter your AMA member number in Promotional Code section to receive the $25.00 discount.
URL:https://www.amasf.org/event/members-only-cocktail-party-romper-room/
LOCATION:Romper Room\, 25 Maiden Lane\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/705f4c48ed0d2615133d2fcc3903b959.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150219T180000
DTEND;TZID=America/Los_Angeles:20150219T210000
DTSTAMP:20260910T214358
CREATED:20170318T133747Z
LAST-MODIFIED:20181116T212137Z
UID:10000626-1424368800-1424379600@www.amasf.org
SUMMARY:Champagne & Bubbles Extravaganza
DESCRIPTION:
URL:https://www.amasf.org/event/champagne-bubbles-extravaganza/
LOCATION:The Bubble Lounge\, 714 Montgomery Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3dd42ba9a3f54c8620a62746e582adf1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150120T180000
DTEND;TZID=America/Los_Angeles:20150120T210000
DTSTAMP:20260910T214358
CREATED:20170318T133734Z
LAST-MODIFIED:20181116T212136Z
UID:10000625-1421776800-1421787600@www.amasf.org
SUMMARY:Digital Marketing Trends for 2015: Beyond Social Media
DESCRIPTION:Keeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li\, Founder of Altimeter Research\, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now!\nCash Bar / Light Appetizers \nWHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/ \nWHEN: Tuesday\, January 20\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members\nSPEAKER: Charlene Li\, CEO & Principal Analyst\, Altimeter Research http://www.altimetergroup.com/ @charleneli\nCharlene Li is CEO and Principal Analyst at Altimeter Group\, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, named one of 2008?s best business books. She is one of the foremost experts on social media\, and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.\nCharlene is a frequently-quoted expert\, having appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010\, and one of the most influential women in technology in 2009. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\nCharlene is the mother of two kids and the wife of Come Lague\, CEO of Zetta Research. She is also a self-professed geek\, an avid fan of reality TV shows like Survivor\, and loves to play puzzle games. She lives in the Bay Area with her family. \nEvent Sponsor:
URL:https://www.amasf.org/event/digital-marketing-trends-for-2015-beyond-social-media/
LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2a05c085b1d2c9a167d2382e5e9377d2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141216T180000
DTEND;TZID=America/Los_Angeles:20141216T210000
DTSTAMP:20260910T214358
CREATED:20170318T133054Z
LAST-MODIFIED:20181116T212135Z
UID:10000624-1418752800-1418763600@www.amasf.org
SUMMARY:sfAMA Black & White Holiday Party – Supporting the SPCA
DESCRIPTION:Join the sfAMA for a holiday evening to share in the Christmas Cheer\, as we celebrate this magical time of year and give back to the community! Bring your colleagues\, catch up with old friends\, and meet new marketers at General Assembly’s new San Francisco office on Tuesday\, December 16th.\nBy attending this event you will be giving back to the San Francisco community: $5 of every ticket sold will go to the San Francisco SPCA*\n* The sfAMA is very proud to support this organization: The mission of the San Francisco SPCA is to save and protect animals\, provide care and treatment\, advocate for their welfare and enhance the human-animal bond.\nCourtesy of the San Francisco SPCA\, animals will be available for adoption at the event. Please contact sfAMA for additional details. \nDress code: With this year’s focus on supporting the SPCA we encourage you to dress in white\, black\, and/or red.\nEnjoy complimentary appetizers\, wine and beer.\nCOST:\nMembers: $15\n Non-members: $25\n\nWHERE:\nGeneral Assembly\n225 Bush Street\, 5th Floor \n San Francisco\, CA 94104
URL:https://www.amasf.org/event/sfama-black-white-holiday-party-supporting-the-spca/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/fd5b2eebb7315c4582bb964a58461232.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141118T173000
DTEND;TZID=America/Los_Angeles:20141118T203000
DTSTAMP:20260910T214358
CREATED:20170318T133048Z
LAST-MODIFIED:20181116T212134Z
UID:10000623-1416331800-1416342600@www.amasf.org
SUMMARY:Network in Innovation and Style at Herman Miller
DESCRIPTION:Join the sfAMA to network and mingle with fellow marketers and designers in the beautiful Herman Miller office in downtown San Francisco on November 18th.\nYou will get the opportunity to view Herman Miller’s award-winning furniture and learn how the company uses their energy to design and build a better world around you by improving the places where you work\, heal\, learn\, and live.\nThis is an event you don’t want to miss! Enjoy complimentary appetizers\, wine and beer.\nWHERE: Herman Miller 23 Geary St #900\, San Francisco\, CA 94108\nWHEN: Tuesday\, November 18\, 2014\, 5:30pm – 8:30pm\nCOST: $15 members\, $20 non-members \nEvent Sponsor:
URL:https://www.amasf.org/event/network-in-innovation-and-style-at-herman-miller/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f872c61fb4ae54795574efd6322198fc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141105T100000
DTEND;TZID=America/Los_Angeles:20141105T193000
DTSTAMP:20260910T214358
CREATED:20170616T212140Z
LAST-MODIFIED:20180213T111440Z
UID:10000658-1415181600-1415215800@www.amasf.org
SUMMARY:Integrated Marketing SF Conference
DESCRIPTION:Learn about marketing strategies that span mobile\, video\, display\, search\, print and social platforms. imarketingSF is the premier event for Advertising\, Marketing\, Design and Creative professional looking to move their digital strategies forward across all media.
URL:https://www.amasf.org/event/integrated-marketing-sf-conference/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141028T180000
DTEND;TZID=America/Los_Angeles:20141028T210000
DTSTAMP:20260910T214358
CREATED:20170318T133042Z
LAST-MODIFIED:20181116T212133Z
UID:10000622-1414519200-1414530000@www.amasf.org
SUMMARY:Modern Marketing in the New P2P Collaborative Economy
DESCRIPTION:From AirBnb\, Etsy\, TaskRabbit\, to Lyft\, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers.\nJeremiah Owyang\, founder of Crowd Companies\, will present the research that demonstrates corporations have to do much more than simply remain relevant\, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. \nFind out how companies can activate these technologies to make goods and services available on demand\, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products.\nFinally\, find out how top organizations can tap into the crowd into every business function\, reducing costs and increasing innovation.\nIn this lively discussion with Jeremiah\, you’ll learn:\n\nWhat’s causing this sharing movement\nWhich verticals are being impacted the most\nWhat are the driving forces –and opposing forces to sharing\nWhat is the impact to corporations\nWhat companies and marketers must do now to overcome this disruption\n\nWHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ \nWHEN: Tuesday\, October 28\, 2014\, 6:00 to 9:00pm COST: $25 members\, $35 non-members \nSPEAKER: \nJeremiah Owyang \nFounder\, Crowd Companies \n	http://www.web-strategist.com/blog/ \n@jowyang\n\nJeremiah is the Founder of Crowd Companies\, which focuses on how large companies tap the collaborative economy\, maker movement\, and customer collaboration. Prior\, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media\, the collaborative economy\, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog\, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications\, such as The Wall Street Journal\, The New York Times\, and USA Today. Previously\, Jeremiah was a founding partner at the Altimeter Group\, worked at Forrester and at Hitachi\, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal\, and his Twitter feed was named one of the top feeds by Time.\nEVENT SPONSOR
URL:https://www.amasf.org/event/modern-marketing-in-the-new-p2p-collaborative-economy/
LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/968fd16b8c3bf280211f16381f4ca426.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141025T083000
DTEND;TZID=America/Los_Angeles:20141025T170000
DTSTAMP:20260910T214358
CREATED:20170616T212344Z
LAST-MODIFIED:20180213T111411Z
UID:10000660-1414225800-1414256400@www.amasf.org
SUMMARY:Bridges + The Brain: Launch the Brain Age and Inventio!BRAINS with Dr. G and Owen William Fritts
DESCRIPTION:Unlock the science+art of your brainpower to get to the brain you want | Learn to iterate with more insight and pleasure | Learn ancient secrets for building stronger relationships and collaboration
URL:https://www.amasf.org/event/bridges-brain-launch-brain-age-inventiobrains-dr-g-owen-william-fritts/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141023T080000
DTEND;TZID=America/Los_Angeles:20141023T190000
DTSTAMP:20260910T214358
CREATED:20170616T212238Z
LAST-MODIFIED:20180213T111404Z
UID:10000659-1414051200-1414090800@www.amasf.org
SUMMARY:Startup Marketing Conference 2014
DESCRIPTION:Startup Marketing Conference is the ONLY digital and lean marketing education event for startups and innovation teams that is focused on growth. This fall’s program features a robust agenda with two tracks \, offering a wide range of topics to suit all experience levels and budgets.
URL:https://www.amasf.org/event/startup-marketing-conference-2014/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140925T180000
DTEND;TZID=America/Los_Angeles:20140925T210000
DTSTAMP:20260910T214358
CREATED:20170318T133022Z
LAST-MODIFIED:20181116T212132Z
UID:10000621-1411668000-1411678800@www.amasf.org
SUMMARY:Members Only Wine Tasting
DESCRIPTION:Join us for the first Members Only networking event and wine tasting. Here’s an opportunity to learn more about wine where you can sniff\, swirl and taste some extraordinary wines all provided by our very own Nathalie Tremblay of JJ Buckley Fine Wines\, our event sponsor for the evening. You will get a chance to meet other AMA members in a more intimate setting and find out about the newest member benefits that National has to offer. \nCost:    FREE to Members + 1 gues\nCost:    FREE to Members + 1 guest\nFree to members (+1 guest)\nEvent Sponsor:
URL:https://www.amasf.org/event/members-only-wine-tasting/
LOCATION:Infinity Club Lounge\, 301 Main St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c627695dd4f9205c273158b03f3aad1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140915
DTEND;VALUE=DATE:20140916
DTSTAMP:20260910T214358
CREATED:20170616T211221Z
LAST-MODIFIED:20180213T111357Z
UID:10000657-1410739200-1410825599@www.amasf.org
SUMMARY:The Corporate Social Media Summit
DESCRIPTION:#CSMSF is the largest & most senior meeting of social media\, marketing & communications executives\, giving you unrivalled insight into how social can drive your business growth & competitive advantage.
URL:https://www.amasf.org/event/corporate-social-media-summit/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140822T160000
DTEND;TZID=America/Los_Angeles:20140822T200000
DTSTAMP:20260910T214358
CREATED:20170616T211132Z
LAST-MODIFIED:20180213T111350Z
UID:10000656-1408723200-1408737600@www.amasf.org
SUMMARY:Fusion Forums - Education & Networking Joined
DESCRIPTION:Industry experts from San Francisco will share their learnings with us\, while the friendly folks at watchLAB host. Discussions will include\, but aren’t limited to Behavioral Economics\, Neuroscience and Hybrid Mobile studies. Education and networking\, perfectly joined.
URL:https://www.amasf.org/event/fusion-forums-education-networking-joined/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140819T180000
DTEND;TZID=America/Los_Angeles:20140819T210000
DTSTAMP:20260910T214358
CREATED:20170318T133018Z
LAST-MODIFIED:20181116T211740Z
UID:10000620-1408471200-1408482000@www.amasf.org
SUMMARY:Startup Marketing
DESCRIPTION:Join us for inspiration from expert marketers in the startup trenches\, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company\, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th!\nCash Bar / Light Appetizers\nWHERE:\nBetts Recruiting\n 234 Front Street\, 2nd Floor\n San Francisco\, CA 94111\n	http://bettsrecruiting.com/\n\nWHEN: Tuesday\, August 19\, 2014\, 6:00 to 9:00pm\n\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n	\n\nCOST: $25 members\, $35 non-members\nEVENT SPONSOR: Betts Recru\nMODERATOR:\n \nMary Trigiani\n CMO\, M31USA\n\nhttp://www.m31usa.com/\n@MaryTrigiani\n @M31USA\n\n Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence\, messages and user engagement.  She began her career with Andersen Worldwide\, part of which now lives on in Accenture\, and she then went on to manage a long-time consulting practice.  Today\, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are in Padua\, Italy.\n PANELISTS:\n Nathalie Criou\n 	CEO\, RidePal\n\nhttp://ridepal.com\n@NathalieCriou\n @RidePal\n\n Co-founder\, Chairperson. Nathalie Criou is a 10+ year veteran of several high-growth technology industries. Prior to founding RidePal\, Nat worked in marketing and product management in online services and analytics at Google\, AdMob\, and Meebo. She graduated from the National Institute of Applied Science and Leeds University with degrees in Electrical and Electronics Engineering and Computer Science. She holds an MBA from INSEAD.\n Brian Hertzog\n 	Director of Marketing & Communications\, Runway\n\nhttp://runway.is/\n@bhertzog\n @Runway_is\n\nBrian Hertzog is an entrepreneur\, philosopher\, and raconteur. Brian is employee #1 at Runway Incubator where he currently directs Marketing and Communications. Brian is a ’12 graduate of Wittenberg University\, author of http://brianhertzog.com and guest-contributor to several other business blogs. He’s currently working on his first book.\nMichael Findling\n 	Director of Integrated Campaigns\, Salesforce\n\nhttp://www.salesforce.com/\n@mfindling\n @salesforce\n\nMichael Findling is a former Wall Street veteran who came to Silicon Valley to explore his start-up roots. With 10+ years of experience in B2B Marketing Michael has enjoyed the rush of the start-up world.  Over the last six years Michael has learned there is unique rush that comes with wearing many hats as Global Online Marketing Manager for Embarcadero Technologies and Crowd Factory.  Michael later became the Director of Demand Generation at Get Satisfaction after Crowd Factory was acquired by Marketo.  Michael recently joined Salesforce and quickly saw that in a larger organization there are separate teams for each of the functions you need to know how to do on your own when thriving as a Marketing professional in a startup.\nTod Pedler\n 	CEO\, Zero Agency\n\nhttp://zeroagency.com/\n@tpedler\n @zeroagency\n\nTod has built and developed creative technology businesses since 1997. Specializing in the commercialization of digital applications\, Tod has successfully taken web & mobile solutions from concept through to full commercial product on several occasions. An avid entrepreneur\, Tod is an active angel investor and has assisted startups including 2moro Mobile\, a mobile development company he helped establish in 2010 that was later acquired by an ASX listed company. Tod was also involved with establishing the MobileNation business in the US. Tod is currently the CEO of Australian and US based Zero Agency – a digital business focused on transforming the way we communicate by offering Products + Services to clients around the world. Other products Tod has helped develop and commercialize through Zero include: CentricMinds – an enterprise level Web Based Content Management System\, MobileNation – a drag-and-drop cross-platform environment for developing iPhone\, iPad and Android apps\, and Stream – a social collaboration environment within Dropbox for small and large teams to manage and document projects. \n Event Sponsors
URL:https://www.amasf.org/event/startup-marketing/
LOCATION:Betts Recruiting\, 234 Front Street\, 2nd Floor\, San Franicsco\, ca\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b9d77f493cd182a2a85c6eb3aae86ac1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140724T180000
DTEND;TZID=America/Los_Angeles:20140724T210000
DTSTAMP:20260910T214358
CREATED:20170318T133010Z
LAST-MODIFIED:20181116T211739Z
UID:10000619-1406224800-1406235600@www.amasf.org
SUMMARY:sfAMA & The Research Club’s First Summer Social
DESCRIPTION:We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC\, a global provider of social events held in London\, Amsterdam\, Hamburg\, New York\, Los Angeles\, and more\, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts\, develop business opportunities and keep up to date with the latest industry developments.\nGet to know the sfAMA and TRC team\, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer\, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime\, passionate and intimate\, flirtatious and electrifying spots−Harlot.\nAs local legend tells\, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening\, the HARLOTS. Deeply coveted and highly respected\, the Harlot was admired for the services she provided. Time has passed\, but the city’s lore remains. From her infamous dark alley\, Harlot waits to please all who enters her doors. \nWith a full stocked cash bar and delicious appetizers\, take a moment to have a drink with old friends and meet some new ones! We promise you another great marketing event!\nDon’t forget to bring a friend!\nHarlot is located in downtown San Francisco at 46 Minna Street between Mission and Howard streets in the South of Market. \nMany Thanks to our Event Sponsors \n 
URL:https://www.amasf.org/event/sfama-the-research-clubs-first-summer-social/
LOCATION:Harlot\, 46 Minna St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c414e196573fdb98c454f343ddbda8c6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140617T180000
DTEND;TZID=America/Los_Angeles:20140617T210000
DTSTAMP:20260910T214358
CREATED:20170318T131720Z
LAST-MODIFIED:20181116T211738Z
UID:10000618-1403028000-1403038800@www.amasf.org
SUMMARY:Print & Digital Unite: How To Create Integrated Campaigns That Get Results
DESCRIPTION:Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology.\nExperts will discuss and demonstrate how to:\n\nLeverage the tactile advantages of print to create push-pull interaction in the digital space;\nSynchronize mixed media to optimize recall;\n\nOur panelists will also reference research and case studies that validate best practices.\nPanelists include:\nRoman Hasenbeck\, is managing director at metaio\, Inc. in San Francisco. He joined metaio in 2009\, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio\, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi\, Adidas\, Ben & Jerry’s\, Ikea\, Legos\, and Red Bull.\n\n	 Ann Jordan\, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola\, Palm\, and Coca-Cola.\n\n	 Michael Fox\, vice president – brand management & innovation at Safeway\, formerly with PepsiCo and Nokia. Michael brings a variety of experience including working in media\, new product innovation\, retail and corporate strategy.\n\n	 Aaron Haas\, director – commercial product manager for NewPage will share how a leading coated paper manufacturer embraces technology to inspire compelling printed communications as demonstrated in Ed #15\, Interactive Print.\n	 The panel will be moderated by Ken McCormick. Ken McCormick is the founder and principal of Visual Identity | Printed Media who has over 25 years of experience in print communications. Ken has produced and delivered innovative print solutions for a variety of marketing and creative teams from startups to established brands such as Ford Motor Company\, General Motors\, Beringer Vineyards\, Fetzer Vineyards and Bonterra Organic Vineyards. Ken’s left and right brain approach is programmed to leverage both the visual and tactile advantages of integrated campaigns.\n\n Marketers of all disciplines are sure to gain insights from this merging of mediums that can up their game. Whether you are interested in new mobile apps that layer content onto the printed surface\, or recent research that validates print as the most effective vehicle to reach millennial audiences – you’re sure to walk away enlightened and inspired.\n\nOur Event Sponsor\, NewPage will raffle off the Runwell 41mm watch from the Shinola Watch company worth $500. They will also supply a copy of their Ed Interactive Print series publication full of case studies and great ideas to each attendee.\n6:00-9:00 pm\n Omni San Francisco Hotel\n 500 California Street\n\nReception to followed program.\nCOST:\n $25 Members\, $35 non-members\n\n$50 – Day of Event \n Many thanks to our Event Sponsor \n 
URL:https://www.amasf.org/event/print-digital-unite-how-to-create-integrated-campaigns-that-get-results/
LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/9aa87f120db0ca31a299932895dbcdaa.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140513
DTEND;VALUE=DATE:20140516
DTSTAMP:20260910T214358
CREATED:20170616T173705Z
LAST-MODIFIED:20180213T111343Z
UID:10000653-1399939200-1400198399@www.amasf.org
SUMMARY:The Incite Summit West
DESCRIPTION:DEBATE THE FUTURE OF MARKETING WITH CHIEF MARKETING OFFICERS \n10+ CHIEF MARKETING OFFICERS \n200+ BRANDS ATTENDING \n98% LEARN THINGS THEY CAN USE \nMAY 13th – 14th\, 2014\, San Francisco \nJoin a robust discussion on the future of marketing with some of the biggest brands in the world \nWork with a collection of leading CMOS from: \nOld Navy\, AMD\, SAP\, Kaiser Permanente\, Houghton Mifflin Harcourt\, Yahoo!\, Wells Fargo\, Facebook
URL:https://www.amasf.org/event/incite-summit-west/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140509T090000
DTEND;TZID=America/Los_Angeles:20140509T170000
DTSTAMP:20260910T214358
CREATED:20170616T174229Z
LAST-MODIFIED:20180213T111336Z
UID:10000655-1399626000-1399654800@www.amasf.org
SUMMARY:Data-Driven Marketing Virtual Summit (free for sfAMA members)
DESCRIPTION:Educates everyday marketers about new quantitative tools and techniques that can dramatically improve the relevancy and performance of omni-channel marketing campaigns.
URL:https://www.amasf.org/event/data-driven-marketing-virtual-summit-free-sfama-members/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140430T090000
DTEND;TZID=America/Los_Angeles:20140430T090000
DTSTAMP:20260910T214358
CREATED:20170318T131522Z
LAST-MODIFIED:20180213T114313Z
UID:10000615-1398848400-1398848400@www.amasf.org
SUMMARY:Visual Analytics For Real Marketers\, Not Data Scientists [WEBINAR]
DESCRIPTION:Join us as we discuss the Marketing Data Problem and how today’s marketers can combine disparate data sources to uncover insights and improve performance – without having to be a data scientist. \nKey Takeaways: \n\nCombine data from Salesforce\, Google Analytics\, Excel\, and other sources for more meaningful analysis\nUncover insights to improve campaign performance\, generate more leads\, and use your budget more efficiently\nShare visualizations with the rest of your team in a Pinterest-style portal so everyone is on the same page\n\nDate & Time: Wednesday\, April 30\, 2014 at 12pm EDT/5pm BST \nDuration: 45 minutes \nPresenters: David Abramson\, Director of Product Management\, Logi Analytics \nAlice Stein\, President\, American Marketing Association – Boston Chapter \n\nClick here for more information and to Register \n\n 
URL:https://www.amasf.org/event/visual-analytics-real-marketers-not-data-scientists-webinar/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140425T180000
DTEND;TZID=America/Los_Angeles:20140425T210000
DTSTAMP:20260910T214358
CREATED:20170318T131651Z
LAST-MODIFIED:20181116T211737Z
UID:10000617-1398448800-1398459600@www.amasf.org
SUMMARY:Shh\, Please Don't Tell!
DESCRIPTION:Shh\, Please Don’t Tell!\nThe roaring 20’s are alive and well at the Tip\, and we’ve got the exclusive invite!\n\n	\n\nWear your best hat to the Tip\, a speakeasy straight out of San Francisco’s colorful past. Join us for a night of great music and awesome company as we travel back in time with style. Come celebrate the return of Spring\, with Jazz on the patio. Later\, sit back and watch a classic black & white projected onto the adjacent building\, with fine wine and light refreshments.\n\n	\n\nMingle. Dance. Laugh. Indulge. But shh\, please don’t tell! This party is hush hush!\nAbout the Tip and Duncan/Channon\nThe Tip currently the private penthouse lounge of the advertising/marketing/design firm Duncan/Channon\, is a famous (if not infamous) part of San Francisco history. With a large outdoor patio\, full bar and gorgeous black & white décor\, the Tip is the spot to imbibe in style.  \nLearn more:\n \nhttp://www.duncanchannon.com/tag/the-tip/\nThe Details \n\n When: Friday\, April 25th 2014\n Time: 6:00pm – 9:00 pm/li>\n Where: The “Tip” at the top of Duncan/Channon\n\n114 Sansome St.\, 14thFloor \nSan Francisco\n\n Cost: $15 Members $25 Non-members – Early Bird	\n $35 Member/Non Member after Early Bird	\nOpen Bar  & Appetizers & Deserts\nCatering by In the Mix\n \nMany thanks to our Event Sponsors \n\n\nVenue Sponsor \n\n\n\n \n \n\n\n\n Event Sponsor \n\n Event Sponsor \n\nDesert and Snack Sponsor
URL:https://www.amasf.org/event/shh-please-dont-tell/
LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/be315102c639cb1b3298c44456fdba4c.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140410T080000
DTEND;TZID=America/Los_Angeles:20140411T170000
DTSTAMP:20260910T214358
CREATED:20170318T130947Z
LAST-MODIFIED:20180213T113634Z
UID:10000614-1397116800-1397235600@www.amasf.org
SUMMARY:Successfully Managing the Creative Process - San Francisco
DESCRIPTION:Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel\, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. \nSuccessfully Managing the Creative Process Brochure \nThe creative process is often free-flowing and loose. But to be successful in marketing\, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction\, to guide and steward the creative process\, to provide effective feedback on creative work\, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative\, and hands-on experience in developing and evaluating strategic alternatives. \nSuccessfully Managing the Creative Process – Learning Objectives  \n\nUnderstand and practice the development and evaluation of a successful creative strategy\nKnow the right information that leads to a strong creative output\nBe better able to align the team on direction\nUnderstand how Brand Personality is used to strengthen creative efforts\nLearn how to strengthen tactical ideation and results\nLearn how to better evaluate the creative product and measure its effectiveness\nBe better prepared to present and sell creative direction and creative output to your management\n\n\nSuccessfully Managing the Creative Process – Who Should Attend \nThis session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality\, effectiveness and value of their internal and external communications efforts. \nSuccessfully Managing the Creative Process – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 27\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nSuccessfully Managing the Creative Process – About the Instructor?\nDave Hamel
URL:https://www.amasf.org/event/successfully-managing-creative-process-san-francisco/
LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140326
DTEND;VALUE=DATE:20140328
DTSTAMP:20260910T214358
CREATED:20170616T174047Z
LAST-MODIFIED:20180213T111322Z
UID:10000654-1395792000-1395964799@www.amasf.org
SUMMARY:Ad:tech San Francisco
DESCRIPTION:PROMOCODE: SFAMA20sf14 – Ad:tech has some great keynote speakers this year including Sean “Diddy” Combs\, Tim Armstrong (CEO of AOL) with Bob Lord (CEO of AOL Networks)\, Ryan Holmes (CEO of HootSuite)\, John Battelle (Executive Chairman of sovrn Holdings)
URL:https://www.amasf.org/event/adtech-san-francisco/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140318T180000
DTEND;TZID=America/Los_Angeles:20140318T210000
DTSTAMP:20260910T214358
CREATED:20170318T131633Z
LAST-MODIFIED:20181116T211736Z
UID:10000616-1395165600-1395176400@www.amasf.org
SUMMARY:SXSW 2014 Trends and Hot Topics
DESCRIPTION:Join us at digital marketing agency Resource in San Francisco for our annual update on “Trends & Hot Topics.” This year we’re taking a deep dive into trending topics from the popular SXSW Interactive conference in Austin\, TX.\nWhether you attend the show in Austin or not\, you won’t want to miss this lively and interactive panel discussion about hot topics fresh from the brand makers\, and what our experts predict as the upcoming trends this year in social\, mobile\, wearable technology\, consumer products and other trends to expect in 2014.\nModerated by Michael Brito\, author\, blogger\, speaker\, teacher and social media expert from Edelman Digital\, Yahoo\, Intel\, and other influential technology brands.\nLearn from the experts. Join the discussion. Network with new friends and old. Don’t miss our March event!\nCash Bar / Light Appetizers\nWHERE:\nResource\n 303 Second Street (at Folsom)\nSte. North 600\n San Francisco\n\nWHEN:\nTuesday\, March 18\, 2014\, 6:00 to 9:00pm\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n\nCOST:\n$25 members\, $35 non-members\nMODERATOR:\nMichael Brito\n Group Director\, WCG\n	http://www.britopian.com\n@britopian\n\nMichael Brito is a Group Director at WCG\, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy\, scales community management and integrates paid\, earned and owned media initiatives. Over the last decade and prior to WCG\, Michael worked as a Senior Vice President for Edelman Digital and also for large\, very influential brands in Silicon Valley like Hewlett Packard\, Yahoo and Intel where he was responsible for consumer social media marketing and community management.\nEarly on in his career\, his role was very focused on search marketing (paid and natural) and acquisition marketing. He has been building external communities ever since and believes that brands should focus on turning friends\, fans and followers into brand advocates and storytellers.\nHe is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley\, the University of San Francisco\, Stanford University\, Syracuse University\, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.\nPANELISTS:\nCarla Bourque\n CEO\, Smartify\n	http://www.getsmartify.com\n 	@carlabourque\n @getsmartify\n\nCarla Bourque has more than 15 years of experience in sales\, marketing\, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue\, operations\, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce)\, Say Media (formerly Six Apart)\, Nielsen Online\, Catalina Marketing\, and Jupiter Media Metrix.\nPrior to joining Smartify\, Carla was the Senior Vice President at Echo\, a leading real-time content platform\, where she led Sales and Marketing\, and directed key client relationships including ESPN\, AMC\, Scripps\, Universal Music\, WWE and Sony.\nCarla earned a B.A. in English from the University of New Hampshire\, with a concentration in Media and Communications.\nStephen Burke\n VP\, Mobile\, Resource\n	http://www.resource.com/author/sburke/\n 	@Resource\n\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others). With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox.\nAdditional Speakers To Be Announced
URL:https://www.amasf.org/event/sxsw-2014-trends-and-hot-topics/
LOCATION:Resource\, 303 Second Street\, Ste. North 600\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8b909a98aff280b98e24b0322064c109.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140317T080000
DTEND;TZID=America/Los_Angeles:20140318T170000
DTSTAMP:20260910T214358
CREATED:20170318T124311Z
LAST-MODIFIED:20180213T113634Z
UID:10000613-1395043200-1395162000@www.amasf.org
SUMMARY:Health Care Marketing - San Francisco
DESCRIPTION:Health Care Marketing – Building Brands. Moving Markets. Delivering Value. \nListen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss\, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development.  She is also the editor of AMA’s Marketing Health Services magazine. \nHealth Care Marketing Brochure? \nHealth care marketing is undergoing dramatic reinvention and change because of emerging trends\, reform uncertainties\, the emergence of social marketing and a renewed focus on quality\, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments\, and marketing professionals are more closely aligning their efforts with strategic objectives\, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps\, strategies\, techniques and tactics to move markets and increase visibility\, awareness\, understanding\, market share and profitability.  \nHealth Care Marketing – Learning Objectives \n\nUnderstand and seize opportunities resulting from reform\, medical advances\, demands for quality and outcomes\, health-conscious consumers\, social media and more.\n   \n  Discuss steps to develop and implement more refined\, targeted and leaner marketing plans that deliver results.\n    \n Get insights into consumer needs\, behaviors and successful targeting tactics by age\, culture\, ethnicity and health status.\n     \nExplore techniques to engage physicians\, employees and other stakeholders as partners\, referrers and marketing ambassadors to advance your message and influence conversations and communities.\n   \n  Discuss successful best practices and case studies that use multitudes of mediums across many platforms to maximize their messages.\n   \n  Determine low- to no-cost tactics to target and grow market share that deliver value\, expand relationships\, are easy to implement and are closely aligned with strategic initiatives.\n  \n   Hear about the latest in branding\, brand equity\, buzz and creative content creation that captures customers’ imagination\, moves markets\, positions and differentiates from competitors.\n   \n Learn fresh\, innovative approaches to marketing\, research\, social media\, messaging\, profitable partnerships and community building to influence the conversation\, build enthusiasm\, generate word of mouth\, and achieve market saturation and success. \n\nHealth Care Marketing – Who Should Attend\nThis session is for anyone interested in learning compelling\, practical\, innovative and robust approaches to health care marketing\, strategy\, research\, planning\, stakeholder relations\, communications\, branding\, best practices and other elements of marketing during an era that promises dramatic changes and challenges in how we practice marketing.  \nHealth Care Marketing – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 3\, 2014.  \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nHealth Care Marketing – About the Instructor\nRhoda Weiss \nRegister by 2/18/2014 11:55 PM for early registration fee
URL:https://www.amasf.org/event/health-care-marketing-san-francisco/
LOCATION:San Francisco Marriott\, Union Square 480 Sutter Street\, San Francisco\, CA\, 94108 \, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140228T173000
DTEND;TZID=America/Los_Angeles:20140228T203000
DTSTAMP:20260910T214358
CREATED:20170316T184831Z
LAST-MODIFIED:20181116T211735Z
UID:10000607-1393608600-1393619400@www.amasf.org
SUMMARY:Time to Get into the Spirit!
DESCRIPTION:Join the sfAMA at Southside Spirit House and try something you’ve never had before. How about their Absinthe Punch for example?\nAbsinthe has a legendary past and is cloaked in a bit of mystery. Part of its allure was due to its aphrodisiac and narcotic properties. It was once popular with authors such as Baudelaire and artist Van Gogh who claimed it helped stimulate their creativity. Eventually\, in 1912 absinthe was banned in America and later in France in 1915. What we see as absinthe now is not quite what it was back at the turn of the 20th century. But it still might be fun to try. If absinthe isn’t your thing\, don’t worry\, there will be plenty of beer\, wine and other libations to suit your fancy.\nWhere: Southside Spirit House\, 575 Howard Street (between 1st and 2nd)\, San Francisco\nWhen: Friday\, February 28\, 2014\, 5:30pm to 8:30pm\nCost: $10 for sfAMA members / $15 for non-members\nCash Bar
URL:https://www.amasf.org/event/time-to-get-into-the-spirit/
LOCATION:Southside Spirit House\, 575 Howard St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f7b4081a312e193ade74dc7fd07af2ac.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140220T080000
DTEND;TZID=America/Los_Angeles:20140221T170000
DTSTAMP:20260910T214358
CREATED:20170318T121312Z
LAST-MODIFIED:20180213T113634Z
UID:10000612-1392883200-1393002000@www.amasf.org
SUMMARY:Integrated Marketing Communications - San Francisco
DESCRIPTION:Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess\, President & Co-Founder of Blue Focus Marketing \nIntegrated Marketing Communications Brochure? \nMarketers are beginning to understand that their brands live in the connections\, and that they must seize the opportunity by creating an integrated communications strategy.  The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand.  Marcom plays an essential role to inform and educate customers and prospects about brands\, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear\, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional\, digital and social media into a single\, cohesive\, holistic approach.  \nThis workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies\, exercises\, and best practices\, you will learn how to create an integrated marketing communications strategy and deliver an engaging brand experience that contributes to revenue generation and brand value. The goal is to leave this workshop armed with an understanding of the essential building blocks that fuel the consumer experience path.  \nIntegrated Marketing Communications – Learning Objectives  \n\n Learn how to create an effective\, well-integrated plan\, blending offline and online tools to maximize customer value\n   \n Strategically link and leverage all elements in the communication mix across channels\n  \n  Evaluate the contribution of each marcom element—including advertising\, direct marketing\, Facebook\, Twitter and blogs—to  maximize communication impact\n\n    At the heart of a good IMC plan is an effective content strategy to ensure delivery of coordinated and synergistic messages across all brand touch points\n   \n Understand and apply the Customer Experience Path model to reach\, impact and engage customers\n  \n  Identify new ways to differentiate your brand by creating brand purpose\n   \n Understand the power of the employee voice to humanize your brand\n   \n Understand the importance of Paid\, Owned and Earned Media.\n\nIntegrated Marketing Communications  – Who Should Attend \nThis workshop provides a comprehensive overview of IMC that is designed for marketing professionals\, marketing communications managers\, advertising\, social media\, PR\, traditional or interactive marketing agencies. \nIntegrated Marketing Communications – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after February 6\, 2014.  \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nIntegrated Marketing Communications – About the Instructor\nMark Burgess \nRegister by 1/23/2014 11:55 PM for early registration fee
URL:https://www.amasf.org/event/integrated-marketing-communications-san-francisco/
LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/IntMrktgCom_Feb_415X120.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140211T140000
DTEND;TZID=America/Los_Angeles:20140211T150000
DTSTAMP:20260910T214358
CREATED:20170318T121122Z
LAST-MODIFIED:20180213T114336Z
UID:10000611-1392127200-1392130800@www.amasf.org
SUMMARY:Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014
DESCRIPTION:Overview\nCustomer Development is a four-step framework for helping startups discover and validate their customers\, product\, and go-to-market strategy\, developed by Steve Blank and an integral part of Eric Ries’ Lean Startup methodology. In this webinar\, Lean Startup thought leader and New York Times bestselling author\, Brant Cooper will examine how customer development best practices are changing and what you\, an entrepreneur\, need to know to align with those changes in 2014. \nRegister Now \nKey Takeaways\nYou will learn: \n\nHow to get started and discover your customers\nHow to develop rock solid market segments and why they’re key to success\nHow to document assumptions around business activities\, expected customer behavior\, and actionable metrics\nHow to develop a road map of customer interaction and experimentation to validate your business model in 2014\nThe Innovation Spectrum\n\nSpeaker\nBrant Cooper\, Moves the Needle\, Market by Numbers\nBrant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller\, The Lean Entrepreneur and is a sought after speaker\, advisor and mentor. \nHe has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed\, Timestamp\, WildPackets\, inCode\, and many others. He has experienced IPO\, acquisition\, rapid growth\, and crushing failure. \nBrant previously authored The Entrepreneur’s Guide to Customer Development\, the first purpose-written book to discuss Lean Startup and Customer Development concepts\, earning a distribution of over 50k. He has worked with thousands of entrepreneurs across the globe. \nBrant is the Co-Founder of Moves the Needle Group\, which has advised the innovation practices of such leading companies as Qualcomm\, Intuit\, Capital One\, Pitney Bowes and Hewlett-Packard. \nFollow Brant here:\nTwitter – @brantcooper \nWebinar
URL:https://www.amasf.org/event/entrepreneurial-success-learn-new-customer-development-best-practices-trends-2014/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140206T080000
DTEND;TZID=America/Los_Angeles:20140207T170000
DTSTAMP:20260910T214358
CREATED:20170318T120814Z
LAST-MODIFIED:20180213T113634Z
UID:10000610-1391673600-1391792400@www.amasf.org
SUMMARY:Rethinking the Customer Experience - San Francisco\, CA
DESCRIPTION:Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown\, CEO\, MarketCulture Strategies\, Inc.  \nRethinking the Customer Experience Brochure \nCustomer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization\, from marketing\, sales and customer service\, to product development\, the leadership team and beyond. How can your organization ensure a business-building customer experience?  \nMarketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance.   \nThis program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction\, retention\, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path\, measure your progress and increase your team’s marketing performance.  \nThrough presentations\, interactive case examples\, and team project work\, you will learn how to map the customer experience touch points and align your team to attain stronger customer centricity. Case studies from a variety of industries feature real-world examples of the experiences of other businesses and marketing teams that have taken the customer experience path. Designed for all customer-facing people including marketers and customer experience professionals\, this program provides you with the necessary tools and frameworks\, and a road map to ignite customer-centric change throughout your team.  \nRethinking the Customer Experience Learning Objectives \n\n Learn how customer centricity creates superior customer experience\n\nUnderstand the customer centricity-customer experience-business performance relationship\n     \n   Analyze the 7 cultural traits of a customer-centric organization \n\n\n Learn why the entire organization must realign and strengthen these traits to positively impact customer experience\n\n Map the complete customer experience process\n\n\n  Learn of the impacts of strong or weak customer-centric traits on customer experience and resulting customer satisfaction\, profitability\, sales growth\, innovation and new product success\n   \n Learn how to measure and evaluate your customer centricity and customer experience\n\n     Use the Market Responsiveness Index (MRI) to measure how your team compares on the 7 traits of customer centricity against a global database of companies\n     \n   Assess your own customer experience map\n   \n    Identify your strengths and weaknesses in customer experience\n    \n    Assess your business’ strengths and weaknesses and their implications for your customer experience strategy\n      \n  Analyze the risks to the business in relation to potential erosion of customers\, sales\, profit margins and profitability\n\n\n Learn how to build a customer experience culture that creates superior customer experience\n\n   Develop a road map for strengthening customer experience culture\n   \n     Assess the use of different customer experience tools and techniques\n    \n    Identify tools for making customer experience culture stick\n    \n    Assess the effectiveness of key metrics and milestones to use to quantify and measure your success\n      \n  Develop a customer experience business case\n       \n Apply tools and templates to measure the potential impact on profit\, sales\,ROI\, customer satisfaction and new product success\n   \n     Use customized templates to develop personal action plans\n\n\n\nWho Should Attend Rethinking the Customer Experience \nThis program is designed for all customer-facing people including marketing leaders\, customer experience managers\, marketing specialists\, product managers\, customer service managers and sales managers.  \nRethinking the Customer Experience – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 23\, 2014.  \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nAbout the Instructor\nChristopher L. Brown \nRegister by 1/9/2014 11:55 PM for early registration fee
URL:https://www.amasf.org/event/rethinking-customer-experience-san-francisco-ca/
LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/CustomerExperience_Feb_415X120.jpg
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DTSTART;TZID=America/Los_Angeles:20140130T080000
DTEND;TZID=America/Los_Angeles:20140131T160000
DTSTAMP:20260910T214358
CREATED:20170318T120236Z
LAST-MODIFIED:20180213T113634Z
UID:10000609-1391068800-1391184000@www.amasf.org
SUMMARY:Leading the Marketing Planning Initiative - San Francisco
DESCRIPTION:Listen to a sneak peek Leading the Marketing Planning Initiative Podcast\, by Instructor Greg Marshall\, Charles Harwood Professor of Marketing and Strategy\, Crummer Graduate School of Business at Rollins College \nLeading the Marketing Planning Initiative Brochure\nA great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often\, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.  \nWe approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group\, breakouts and feedback\, application exercises and a plan of attack to take home to lead your own marketing planning process. \nLeading the Marketing Planning Initiative – Learning Objectives\n \n\n  How can you lead and influence the success of your organization’s marketing planning process?\n  \n  Who are your critical organization partners in planning\, and how can you motivate their participation and cooperation?\n  \n  What is the current thinking on key elements of a marketing plan\, and how and why is each element critical to the process?\n  \n  Where can you source information for the various parts of the plan?\n  \n  What should you leave in or leave out?\n  \n  How should you “package” the plan for upper-management and broad organizational buy-in and action?\n\nLeading the Marketing Planning Initiative – Who Should Attend \nIndividuals at any level of an organization can benefit from this session so long as they currently are\, or plan to be\, involved in driving the marketing planning process within their firms. This may include marketers or others. The session is equally beneficial for both for-profit and nonprofit organizations\, as well as for both firms that are primarily service- and product-oriented. Also\, because the focus is on best practices in leading the planning process\, B-to-B and B-to-C channels of distribution are both welcome to the session. Of course\, entrepreneurs have much to gain from the session\, as well. \nLeading the Marketing Planning Initiative – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 16\, 2014.  \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nLeading the Marketing Planning Initiative – About the Instructor\nGreg W. Marshall \nRegister by 1/2/2014 11:55 PM for early registration fee
URL:https://www.amasf.org/event/leading-marketing-planning-initiative-san-francisco/
LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/PlanningInitiative_Jan_415X120.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20131210T180000
DTEND;TZID=America/Los_Angeles:20131210T210000
DTSTAMP:20260910T214358
CREATED:20170316T184536Z
LAST-MODIFIED:20181116T211734Z
UID:10000606-1386698400-1386709200@www.amasf.org
SUMMARY:Join us for some holiday cheer at one of our favorite venues!
DESCRIPTION:The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date\, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food\, incredible view\, titillating conversation and oh\, that holiday cheer we mentioned before.\n(Price includes food and that holiday cheer)\nPaid parking is available within the building complex. \nMany thanks to our Event Sponsors \n.\n\nVenue Sponsor
URL:https://www.amasf.org/event/join-us-for-some-holiday-cheer-at-one-of-our-favorite-venues/
LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/a7196245f406b35a99ed47daff472d48.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20131126T180000
DTEND;TZID=America/Los_Angeles:20131126T203000
DTSTAMP:20260910T214358
CREATED:20170316T184405Z
LAST-MODIFIED:20181116T211218Z
UID:10000605-1385488800-1385497800@www.amasf.org
SUMMARY:Spice up your Thanksgiving with your friends from the sfAMA!
DESCRIPTION:Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday\, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! \nMany thanks to our Event Sponsors
URL:https://www.amasf.org/event/spice-up-your-thanksgiving-with-your-friends-from-the-sfama/
LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/103f2724c7de5859766ef1eb080566d8.jpg
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