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DTSTART;TZID=America/Los_Angeles:20171017T180000
DTEND;TZID=America/Los_Angeles:20171017T203000
DTSTAMP:20260909T184433
CREATED:20170825T180745Z
LAST-MODIFIED:20181116T213025Z
UID:10000678-1508263200-1508272200@www.amasf.org
SUMMARY:Programmatic Advertising's Rise
DESCRIPTION:Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017\, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.\nOur panel of programmatic advertising experts will consider a variety of questions about the success\, challenges\, and future of this technology:\n\nData that’s best for programmatic advertising?\nKey considerations for self-service advertising vs. agencies\nPrivacy and ethics\nCurrent challenges\nThe future: living up to the promise?\n\nOur moderator\, Brian Cooper\, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy\, predictive analytics\, market research\, and web analytics for Juniper Networks.\nThis not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.\nSpeakers\nModerator Brian Cooper is Director of the Marketing Analytics and Data Sciences team (MAD Science) at Juniper Networks\, and a cofounder of the Disruptive Decisions Summit\, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget and has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business\, University of Pennsylvania.\nAran Dahl\, Senior Sales Director for Choozle\, is a seasoned digital media executive with programmatic experience ranging from Microsoft Advertising to Rocket Fuel and now Choozle. At Choozle\, Aran is focused on helping independent agencies build and grow their in-house programmatic media buying practices.\n\nKrish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon\, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV\, Radio\, DOOH\, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics\, enabled through technology.\n\nAri Stein\, Director of Programmatic Sales\, Pandora\, leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP\, SSP and agency trading desk partners in the buying chain. Prior to his current role\, Ari managed the Performance / Direct Response (DR) sales team at Pandora\, and sold performance for Meebo\, prior to which he completed his MBA from UCLA Anderson School of Management.\n\n \nSponsors\n \n\n        \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/programmatic-advertisings-rise/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171002T080000
DTEND;TZID=America/Los_Angeles:20171003T183000
DTSTAMP:20260909T184433
CREATED:20170802T133447Z
LAST-MODIFIED:20180213T110510Z
UID:10000675-1506931200-1507055400@www.amasf.org
SUMMARY:Brand2Global Silicon Valley 2017
DESCRIPTION:The Global Brand: Expanding In The Digital Age\nThe 2017 Brand2Global Conference looks to bring inspiration and real-world examples direct from the leading global brand marketers. We rely on industry mavericks like yourself to deliver a program agenda that details how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that builds trust\, empowerment\, community\, curiosity and emotional bond leading to an expanding global brand advantage. \nBrand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner\, we hope you’ll join us in 2017. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world. \nCONFIRMED 2017 SPEAKERS INCLUDE REPRESENTATIVES FROM THE FOLLOWING COMPANIES: \n\n\n\nMicrosoft\nGatorade\nHubspot\nPepsico\nLenovo\nVistaprint\nNielsen\nAstrazeneca\nIntuit\nCitrix\nForrester\nCathay Pacific\nSpecial Olympics\nNetApp\nNeura\nSDL\n\n\n\n> Click here for more information and to register
URL:https://www.amasf.org/event/brand2global-silicon-valley-2017/
LOCATION:Quadrus Conference Centre\, 2400 Sand Hill Rd\, Menlo Park\, CA\, 94025\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170921T180000
DTEND;TZID=America/Los_Angeles:20170921T203000
DTSTAMP:20260909T184433
CREATED:20170825T180325Z
LAST-MODIFIED:20181116T213024Z
UID:10000677-1506016800-1506025800@www.amasf.org
SUMMARY:September Soiree on the Bay
DESCRIPTION:Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer\, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress\, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin!\nSoiree Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nSponsors\n       
URL:https://www.amasf.org/event/september-soiree-on-the-bay/
LOCATION:Hotel Vitale – 5th Floor Plaza Terrace\, 8 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170919T180000
DTEND;TZID=America/Los_Angeles:20170919T203000
DTSTAMP:20260909T184433
CREATED:20170825T181625Z
LAST-MODIFIED:20181116T213334Z
UID:10000679-1505844000-1505853000@www.amasf.org
SUMMARY:Personas: From Worthless to Priceless - Managing personas to make a difference
DESCRIPTION:A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention.\nBut in practice\, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact.\nWhat’s the difference between the two?\nBringing lessons from different perspectives\, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices.\nThey will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products.\nIn this highly-interactive session you will discover:\n• Examples of real personas that have made a real difference for marketers\n• How launching innovative new offerings can be powered by jobs-to-be-done innovation theory\n• How to tell when a “persona” is actually a fake\n• How to use personas to facilitate internal change\n• Key steps to create effective personas efficiently\nHandouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework.\nThinking of joining the AMA? For a $300 annual membership with the national AMA\, you are provided with many national and local benefits including discounts to programming and events. As a member of the Executive Circle\, you gain additional exclusive advantages if you qualify. Here is more information on how to apply for the Executive Circle\, or simply join the AMA.\nGuest Speakers:\nWayne Cerullo founded B2P Partners\, a marketing strategy firm\, to equip B2B marketers with business-building prospect insights through buyer and account personas\, buyer journeys\, win-loss research\, message optimization\, and the Key Prospect Insight. The B2P team brings experience from IBM\, Microsoft\, Visa\, Citibank\, Siemens\, Baxter\, Sharp Healthcare\, plus many growing challengers. A graduate of Princeton\, Wayne eked out an MBA from NYU.\nKevin is President of iNPD Center\, Inc.\, where he works with clients to develop and launch breakthrough new products by helping them identify and solve real problems customers want solved.\nHe is the author of “the Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products.”\nKevin lives in the Bay Area with his wife Stephanie and their two rescue dogs Freddie and Ginger. And is a partner at Sea Stone Cellars family winery.\nSponsors\n      \n \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/personas-from-worthless-to-priceless-managing-personas-to-make-a-difference/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170830T180000
DTEND;TZID=America/Los_Angeles:20170830T203000
DTSTAMP:20260909T184433
CREATED:20170802T132851Z
LAST-MODIFIED:20181116T213022Z
UID:10000674-1504116000-1504125000@www.amasf.org
SUMMARY:How to Build Trust in a Digital World
DESCRIPTION:Join us for hosted hor d’oeuvres\, beer & wine as we dive deep into the trust in the digital world.\nTrust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data\, we are still challenged as marketers by how to best employ that data to build trust.\nOur speakers\, Paolo Parigi and Jessica Santana\, have been researching using a new method of discovering how trust develops online. Specifically\, how interactions and user experience creates\, increases\, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment\, and the implications are are promising for the future of marketing.\nWe may be able to use insights from this type of work to:\n•          More effectively personalize marketing to develop trust at an individual customer level at scale\n•          Create user experiences that increase trust at a measurable pace\n•          Overcome periods of distrust because of product or PR challenges with trust-building campaigns\nWe’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.\n\nFeaturing Guest Speakers:\n\n Jessica Santana\, Doctoral Candidate of Sociology\, Stanford University\nJessica’s research evaluates the role of networks in innovation. This work is driven by insights from organizational theory\, social psychology\, network science\, and economic sociology. She relies on a variety of methodological approaches\, including experimental\, statistical\, and computational analyses. Jessica has benefited greatly from experience working in the types of organizations she studies\, from Silicon Valley startups to Nicaraguan farming cooperatives.\n\n\nPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford UniversityPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford University. He also serves as Associate Director at the Center for Computational Social Science at IRiSS with a focus on collaborations between academia and industry. Paolo has an MA in Quantitative Methods and a PhD in Sociology from Columbia University. Prior to his current positions\, Paolo had an appointment in the Sociology department at Stanford as an assistant professor.\n\n\nSponsors\n         \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/how-to-build-trust-in-a-digital-world/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170804T073000
DTEND;TZID=America/Los_Angeles:20170806T121500
DTSTAMP:20260909T184433
CREATED:20170802T133831Z
LAST-MODIFIED:20180213T112052Z
UID:10000676-1501831800-1502021700@www.amasf.org
SUMMARY:2017 Summer AMA Conference
DESCRIPTION:In San Francisco. The AMA’s largest academic conference for marketing scholars\, faculty\, and doctoral students. Summer AMA is the perfect conference to interact with senior and emerging scholars from around the world.
URL:https://www.amasf.org/event/2017-summer-ama-conference/
CATEGORIES:AMA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170803T180000
DTEND;TZID=America/Los_Angeles:20170803T203000
DTSTAMP:20260909T184433
CREATED:20170802T132741Z
LAST-MODIFIED:20181116T213021Z
UID:10000673-1501783200-1501792200@www.amasf.org
SUMMARY:The Future CMO: Building the Path for Millennials
DESCRIPTION:This event is open to AMA SF’s Executive Circle Group Members and other senior level marketers.\nDid you know that Millennials represent more than half of the workforce today? To grow your team\, and your organization\, you need to understand how to identify the talent who can add value to the company\, how to get the most from this generation\, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor\, Inc Magazine and Entrepreneur Magazine.\nIn this workshop\, you will learn how to:\n\nAttract top millennial talent to your organization\nEngage\, retain and manage millennials\nGet the most out of your millennial talent\nBuild a winning culture within your organization AND your team\n\nEnjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member\, but for the same annual membership rate\, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify.\nFeaturing Guest Speaker\, Tom Gimbel\, CEO of LaSalle Network\nTom Gimbel is the Founder and CEO of LaSalle Network\, a staffing and recruiting firm in Chicago and San Francisco. Founded in 1998\, LaSalle has served thousands of clients and candidates\, placing job seekers in temporary\, temporary-to-permanent and permanent position in the areas of accounting and finance\, office services\, customer service\, technology\, human resources\, marketing\, supply chain\, healthcare revenue cycle and executive search.\nGimbel is an expert on company culture\, careers and jobs\, and is a regular contributor to CNBC\, The Today Show\, Fox and Friends\, Entrepreneur Magazine\, Inc.com and Fortune.com.\nLaSalle Network has been recognized for the past ten consecutive years on the Inc. 500/5000 Fastest Growing Private Companies in America list\, recognized by Glassdoor on its list of the Best Companies to Work For in the Country\, honored as the number one Best and Brightest Company in Chicago in 2016; recognized by Staffing Industry Analysts for the past six years as a Best Staffing Firm to Work For\, recognized by Crain’s Chicago Business as one of the Top 10 Places to Work in Chicago\, and recognized by the Chicago Tribune as one of the Top 5 Workplaces in Chicago.\nGimbel holds a bachelor’s degree from the University of Colorado and is on the Board of Directors of Ounce of Prevention and the American Staffing Association. He is an active member in the Young Presidents’ Organization\, Economic Club of Chicago and Entrepreneurs’ Organization.\nThank You To Our Event Sponsors!\nSwift Corprate Apparel & Products\nTymn Urban Media/Design/Photography\nBreather\nWines provided by Bonterra Organic Vineyards
URL:https://www.amasf.org/event/the-future-cmo-building-the-path-for-millennials/
LOCATION:94 Natoma St\, 94 Natoma Street #200\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170726T180000
DTEND;TZID=America/Los_Angeles:20170726T203000
DTSTAMP:20260909T184433
CREATED:20170802T132507Z
LAST-MODIFIED:20181116T213019Z
UID:10000672-1501092000-1501101000@www.amasf.org
SUMMARY:Meet the Stars of the New American Marketing Association of SF
DESCRIPTION:Meet the stars of the new American Marketing Association\, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA\, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world!\nStellar Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nThank you to our event sponsors:\nTymn Urban Design + Media\nSwift Corporate Apparel & Products\nTwenty Five Lusk\nLarry Wong Media
URL:https://www.amasf.org/event/meet-the-stars-of-the-new-american-marketing-association-of-sf/
LOCATION:Twenty Five Lusk\, 25 Lusk St.\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170523T083000
DTEND;TZID=America/Los_Angeles:20170524T170000
DTSTAMP:20260909T184433
CREATED:20170616T230245Z
LAST-MODIFIED:20180213T110724Z
UID:10000671-1495528200-1495645200@www.amasf.org
SUMMARY:Incite Group Marketing Summit
DESCRIPTION:How marketing must change.\nEngage a customer who is tired of marketing.\n3 in-depth marketing conferences. One Incite Summit. Our Summit breaks into three separate conferences on personalization\, content & storytelling\, and attribution. Choose which sessions to attend to build a personalized conference agenda matching your priorities!
URL:https://www.amasf.org/event/incite-group-marketing-summit/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170425T180000
DTEND;TZID=America/Los_Angeles:20170425T200000
DTSTAMP:20260909T184433
CREATED:20170413T163722Z
LAST-MODIFIED:20181116T213017Z
UID:10000652-1493143200-1493150400@www.amasf.org
SUMMARY:It's Time We All Worked Happy
DESCRIPTION:Adding beer & wine makes everything better…doesn’t it?\nCome join the AMA San Francisco Chapter event on April 25\, and enjoy Gilman Brewing beer and a tasting of Boisset Collection wines during an informative session on the secrets of workplace happiness and career success for Bay Area marketers delivered by Robert Half and The Creative Group.\nThe Creative Group Presents the Secrets to Career Success for Bay Area Marketers\nHow can both client-side marketers and agencies in the Bay Area improve employee engagement and build a positive work environment to attract and retain the best talent?\nLearn the secrets derived from a survey of Bay Area digital\, marketing\, PR\, and creative professionals and employers:\nKey factors for career mobility in marketing\n\nMapping your career path between freelancer\, agency\, and corporate in-house opportunities\nThe evolving job roles\, titles\, and functions of today’s best marketing teams\nHow your compensation compares to the regional market…and how to increase it!\nThe link between happy employees and performance\nSpecific steps you can take to increase employee satisfaction and create a culture of success\n\n\nSpeaker:\nHeather Johnston\, Regional Vice President for Robert Half Technology and The Creative Group. Heather oversees operations throughout the Bay Area\, leading providers of highly skilled technology and creative professionals.\nWHEN: Tuesday\, April 25\, 6:00-8:00 PM\nWHERE: The Conference Room\, B2\, 650 California Street\, San Francisco\, CA\nEARLY BIRD PRICING: AMAsf members ($20) / Non-members ($30)\nREGULAR PRICING: AMAsf members ($30) / Non-members ($45)\nVenue Sponsor: \n\nWine Sponsor:\n\nBeer Sponsor:
URL:https://www.amasf.org/event/its-time-we-all-work-happy/
LOCATION:The Conference Room\, 650 California St.\, B2\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170331T090000
DTEND;TZID=America/Los_Angeles:20170331T093000
DTSTAMP:20260909T184433
CREATED:20170318T145938Z
LAST-MODIFIED:20181116T213016Z
UID:10000651-1490950800-1490952600@www.amasf.org
SUMMARY:For the Love of Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/for-the-love-of-marketing-mixer/
LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170314T173000
DTEND;TZID=America/Los_Angeles:20170314T200000
DTSTAMP:20260909T184433
CREATED:20170616T230206Z
LAST-MODIFIED:20180213T110755Z
UID:10000670-1489512600-1489521600@www.amasf.org
SUMMARY:University of San Francisco School of Management Open House
DESCRIPTION:The deans\, faculty\, and staff of the USF School of Management invite you to attend our Open House event to learn more about the full-time and part-time degree programs offered at our Downtown Campus. Meet the faculty. Connect with current students\, alumni\, and staff. Experience the culture of an institution dedicated to educating leaders in all three sectors: public\, private\, and nonprofit.
URL:https://www.amasf.org/event/university-san-francisco-school-management-open-house/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170202T173000
DTEND;TZID=America/Los_Angeles:20170202T200000
DTSTAMP:20260909T184433
CREATED:20170318T145655Z
LAST-MODIFIED:20180213T113631Z
UID:10000646-1486056600-1486065600@www.amasf.org
SUMMARY:Volunteer Night - Be The Spark!
DESCRIPTION:Volunteering with San Francisco AMA offers an opportunity to contribute to the Bay Area marketing community\, grow professional skills\, and network with local peers and mentors. At this event\, you’ll learn more about volunteer openings and visit personally with chapter members about where our needs fit with your interests. This free event is a no-strings-attached chance to discover ways to maintain the momentum of a new year. \nWhen: Thursday\, February 2\, 5:30pm ­- 8pm \nWhere: WeWork Transbay\, 535 Mission\, 14th Floor\, San Francisco\, CA 94105 \nPrice: FREE REGISTRATION! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/volunteer-night-spark/
LOCATION:WeWork Transbay\, 535 Mission\, 14th Floor\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170123T100000
DTEND;TZID=America/Los_Angeles:20170124T200000
DTSTAMP:20260909T184433
CREATED:20161227T185651Z
LAST-MODIFIED:20180213T111032Z
UID:10000553-1485165600-1485288000@www.amasf.org
SUMMARY:Connected Marketer Summit
DESCRIPTION:The Summit will feature leading brand marketers and MarTech providers sharing perspectives and insights on how they are making connected marketing a reality. The Summit will also feature breakout sessions for marketers wanting to get closer to tactical execution of connected marketing practices.
URL:https://www.amasf.org/event/connected-marketer-summit/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170120T170000
DTEND;TZID=America/Los_Angeles:20170120T213000
DTSTAMP:20260909T184433
CREATED:20161227T185300Z
LAST-MODIFIED:20180228T145548Z
UID:10000552-1484931600-1484947800@www.amasf.org
SUMMARY:TCM Institute HTML5 Interactive Advertising & Analytics: Discussion & Hackathon
DESCRIPTION:Hear about the latest trends in cross-channel marketing engagements\, web analytics and interactive advertising. Gain access to and get trained on the leading HTML5 cross-channel cloud marketing platform. And if you’re up for the challenge\, participate in an HTML5 Interactive Advertising Hackathon for the chance to test your creative and technical skills as well as to win an annual license to the FunMobility DXP Platform ($60K Value)\, gain exposure for you and your business and more.
URL:https://www.amasf.org/event/tcm-institute-html5-interactive-advertising-analytics-discussion-hackathon/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161220T120000
DTEND;TZID=America/Los_Angeles:20161220T130000
DTSTAMP:20260909T184433
CREATED:20170616T223925Z
LAST-MODIFIED:20180213T111057Z
UID:10000669-1482235200-1482238800@www.amasf.org
SUMMARY:Featured Replay: Jobs to be Done: A Roadmap for Customer-Centered Innovation
DESCRIPTION:In this webcast\, innovation expert and leading consultant Stephen Wunker will describe how companies can find the root drivers of demand using a concept called “Jobs to be Done.”
URL:https://www.amasf.org/event/featured-replay-jobs-done-roadmap-customer-centered-innovation/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161206T170000
DTEND;TZID=America/Los_Angeles:20161206T190000
DTSTAMP:20260909T184433
CREATED:20161130T222345Z
LAST-MODIFIED:20180213T113631Z
UID:10000551-1481043600-1481050800@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nWhen: Tuesday\, December 6\, 5pm ­ 7pm \nWhere: Il Fornaio\, 1265 Battery St\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark/
LOCATION:Il Fornaio\, 1265 Battery St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161117T180000
DTEND;TZID=America/Los_Angeles:20161117T203000
DTSTAMP:20260909T184433
CREATED:20170318T145921Z
LAST-MODIFIED:20181116T212823Z
UID:10000650-1479405600-1479414600@www.amasf.org
SUMMARY:Grace Meets Grit: Leadership Lessons from Author and Executive Coach Daina Middleton
DESCRIPTION:Join the sfAMA on November 17\, 2016 to meet international speaker and leadership behavior expert Daina Middleton\, as she shares the lessons from her new book Grace Meets Grit: How to Bring Out the Remarkable\, Courageous Leader Within. Attendees will learn about leadership styles and strategies\, and how to drive actionable behavioral change for leaders in the workplace. Daina will draw from her experience as a marketing executive at Twitter and HP\, as well as her tenure as CEO of Performics\, in addition to her current roles as an executive coach and organizational transformation consultant.\nAbout Daina Middleton: \n	With her roots in the ranches of the American West\, Daina Middleton (@DainaMiddleton) does not lack for grit. Throughout her career\, she used this grit\, along with grace\, to forge her own path to become an accomplished executive and thought leader in global marketing. During her 16-year tenure at Hewlett-Packard\, Daina led Global Advertising for the Imaging and Printing Group where she pioneered digital marketing. She went on to become Global CEO of Performics\, the largest performance marketing company in the world\, and most recently ran Global Business Marketing at Twitter. She is now an organizational transformation expert\, executive coach\, and international speaker.\n\nWith three decades of hands-on business experience as a proven leader and CEO\, she currently works with executives from large and small companies who seek to take their business to the next level and understand the importance of leadership development that accompanies success. Middleton has authored two books\, her most recent\, Grace Meets Grit: How to Bring Out The Remarkable\, Courageous Leader Within (Bibliomotion\, 2016)\, written to drive actionable behavioral change for women in the workplace\, and before that\, Marketing in the Participation Age: A Guide to Motivating People to Join\, Share\, Take Part\, Connect\, and Engage (Wiley\, 2012). Middleton’s work has been published in Forbes\, Fast Company\, The Huffington Post\, Ad Week\, and she has appeared on CNBC. She has been named one of Mobile Marketer’s Mobile Women to Watch\, and in 2013 received the Gold Stevie® Award in the Executive of the Year – Advertising\, Marketing and Public Relations category\, in the 10th annual Stevie Awards for Women in Business. Middleton also serves as a director on the boards of Marin Software and Healthwise.\nFind more at: \n	http://dainamiddleton.com/books/grace-meets-grit/\n	https://twitter.com/DainaMiddleton \n	https://www.linkedin.com/in/dainamiddleton \n	https://www.facebook.com/DainaMiddletonGraceMeetsGrit/?fref=ts\n\nBeverage Sponsor:\n\nFood Sponsor:
URL:https://www.amasf.org/event/grace-meets-grit-leadership-lessons-from-author-and-executive-coach-daina-middleton/
LOCATION:PAN Communications\, 100 California Street#725\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/495f9c8905e68d9d5d9b3fb2da13a4b3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161025T170000
DTEND;TZID=America/Los_Angeles:20161025T190000
DTSTAMP:20260909T184433
CREATED:20170318T145516Z
LAST-MODIFIED:20180213T113631Z
UID:10000645-1477414800-1477422000@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nMeet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, October 25\, 5pm ­ 7pm \nWhere: Harper & Rye\, 1695 Polk St\, San Francisco\, CA 94109  \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself! \nLocation Sponsor: \n \nBeverage Sponsor:Workbox: San Francisco-based website design\, development and online marketing.
URL:https://www.amasf.org/event/be-the-spark-5/
LOCATION:Harper & Rye\, 1695 Polk St\, San Francisco\, CA\, 94109 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161013T113000
DTEND;TZID=America/Los_Angeles:20161013T133000
DTSTAMP:20260909T184433
CREATED:20170616T223834Z
LAST-MODIFIED:20180213T111043Z
UID:10000668-1476358200-1476365400@www.amasf.org
SUMMARY:Lunch-N-Learn: The Neuroscience of Decision Making
DESCRIPTION:Your success in life is a function of your ability to influence other people’s memory. People will make decisions in your favor—hire you\, promote you\, love you—based on what they remember about you\, not on what they forget. This is why it is critical to understand how memory works.
URL:https://www.amasf.org/event/lunch-n-learn-neuroscience-decision-making/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160927T170000
DTEND;TZID=America/Los_Angeles:20160927T190000
DTSTAMP:20260909T184433
CREATED:20170318T145311Z
LAST-MODIFIED:20180213T113632Z
UID:10000644-1474995600-1475002800@www.amasf.org
SUMMARY:Be The Spark
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nMeet the sfAMA team and find out about the many exciting volunteer opportunities now available at the sfAMA. The first $250 of drinks is on us! \nBecome a volunteer! \nWhen: Tuesday\, September 27\, 5pm ­ 7pm \nWhere: Il Fornaio San Francisco\, 1265 Battery Street\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-4/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160914T090000
DTEND;TZID=America/Los_Angeles:20160914T110000
DTSTAMP:20260909T184433
CREATED:20170616T223429Z
LAST-MODIFIED:20180213T111105Z
UID:10000667-1473843600-1473850800@www.amasf.org
SUMMARY:SoDA Session SF: Delivering Excellence
DESCRIPTION:What it takes to deliver excellence on a consistent basis in agency work streams and software product development. Industry leaders will share insights on various models and structures implemented to ensure excellence and quality in order to remain ahead of an ever-changing landscape.
URL:https://www.amasf.org/event/soda-session-sf-delivering-excellence/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160830T170000
DTEND;TZID=America/Los_Angeles:20160830T200000
DTSTAMP:20260909T184433
CREATED:20170318T145114Z
LAST-MODIFIED:20180213T113632Z
UID:10000643-1472576400-1472587200@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nCome out to Pier 23 Cafe\, Pier 23 in San Francisco on Tuesday\, August 30 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, August 30\, 5pm ­ 7pm \nWhere: Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-3/
LOCATION:Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160809T083000
DTEND;TZID=America/Los_Angeles:20160810T162000
DTSTAMP:20260909T184433
CREATED:20170616T222502Z
LAST-MODIFIED:20180213T111248Z
UID:10000666-1470731400-1470846000@www.amasf.org
SUMMARY:Big 4 Social Media Summit & Visual Storytelling Boot Camp
DESCRIPTION:You will learn the tactics needed to actively engage audiences and make your brand stand out among your competitors on social media. Not only will you have unmatched networking opportunities\, but you’ll also gain the chance to hear from top-notch social leaders at Adobe\, YouTube\, Google\, Walmart\, American Heart Association\, Eastwick Communications\, The Clorox Company and more.
URL:https://www.amasf.org/event/big-4-social-media-summit-visual-storytelling-boot-camp/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160721T180000
DTEND;TZID=America/Los_Angeles:20160721T210000
DTSTAMP:20260909T184433
CREATED:20170318T145917Z
LAST-MODIFIED:20181116T212820Z
UID:10000649-1469124000-1469134800@www.amasf.org
SUMMARY:Mix It Up!
DESCRIPTION:Mix it Up! on July 21 with sfAMA\, Greater San Francisco Ad Club and SFBig. \nMingle and network with the best of the best of the San Francisco Bay Area marketing and advertising community while enjoying quality food and award winning Mendocino wines and spirits.\nFrom classics to creative spin\, mixologists from the Cocktail Camp will craft your cocktails while you watch. Ask and they deliver.\nWorld class products from Craft Distillers (producers of the famous Germaine Robin Brandy)\, Greenway Distillers (producers of Mendocino’s artisan hand crafted whiskeys\, vodkas\, and gins\, to name a few) and Seebass Family Vineyards will be available at two open bars for your complete enjoyment.\nTicket includes open bar\, free tastings of spirits and wine\, paired with amazing food prepared by trained and experienced Wine Country Fusion Chef Taj McMinn.\nSponsors: Greenway Distillers\, Craft Distillers\, Seebass Vineyards and The Cocktail Camp.
URL:https://www.amasf.org/event/mix-it-up/
LOCATION:Ketchum Food Studio\, 1050 Battery Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2950e142353311f405a3db0115c87f64.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160628T170000
DTEND;TZID=America/Los_Angeles:20160628T190000
DTSTAMP:20260909T184433
CREATED:20170318T144445Z
LAST-MODIFIED:20180213T113632Z
UID:10000642-1467133200-1467140400@www.amasf.org
SUMMARY:Be the Spark!
DESCRIPTION:sfAMA Volunteer Night: Let’s start something together!\nAre you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nCome out to the Wreck Room in San Francisco on Tuesday\, June 28 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, June 28\, 5pm ­ 7pm \nWhere: Wreck Room\, 1390 California St. San Francisco\, CA 94109 \nPrice: FREE! \nFeatured Opportunities:\nSocial Media Channel Manager. More than just posting! Help us improve our social presence by developing social strategy\, optimizing our social media accounts\, and gathering data behind what drives event registrations. \nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-2/
LOCATION:Wreck Room\, 1390 California St. \, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/volnite_websiteemail.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160622T180000
DTEND;TZID=America/Los_Angeles:20160622T210000
DTSTAMP:20260909T184433
CREATED:20170318T145906Z
LAST-MODIFIED:20181116T212817Z
UID:10000648-1466618400-1466629200@www.amasf.org
SUMMARY:Disrupting Digital: Insights into the Future of Business Marketing
DESCRIPTION:R “Ray” Wang is the Principal Analyst\, Founder\, and Chairman of Silicon Valley based Constellation Research\, Inc.  He’s also the author of the popular business strategy and technology blog A Software Insider’s Point of View. With 10s of millions of page views per year\, this blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands\, enterprises and organizations. Wang has held executive roles in product\, marketing\, strategy and consulting at companies such as Forrester Research\, Oracle\, PeopleSoft\, Deloitte\, Ernst & Young and Johns Hopkins Hospital.\nHis best-selling book Disrupting Digital Business provides insights on why 52% of the Fortune 500 have been merged\, acquired\, gone bankrupt or fallen off the list since 2000. The impact of digital disruption is real. However\, it is not the technologies that drive this change. It’s a shift in how new business models are created.\nWang is a dynamic keynote speaker and business strategist working with clients on digital\, innovation\, business model design\, engagement strategies\, customer experience\, matrix commerce and big data. His research firm advises Global 2000 companies on the future\, business strategy and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and often quoted in The Wall Street Journal\, Forbes\, Bloomberg\, CNBC TV\, Reuters\, IDG News Service and other global media outlets.  Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.\nEvent Sponsor:
URL:https://www.amasf.org/event/disrupting-digital-insights-into-the-future-of-business-marketing/
LOCATION:DG717\, 717 Market St. #100 San Francisco\, CA 717 Market St. #100\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/060e938a9b5cfc93fb6c663101e221dc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160512T180000
DTEND;TZID=America/Los_Angeles:20160512T210000
DTSTAMP:20260909T184433
CREATED:20170318T145858Z
LAST-MODIFIED:20181116T212815Z
UID:10000647-1463076000-1463086800@www.amasf.org
SUMMARY:sfAMA Speakeasy
DESCRIPTION:Conversation is great – just watch what you say! Come join the sfAMA on Wednesday\, May 18th for an evening of networking and carefully-constructed sentences!\nEvery participant is given a beaded necklace upon entry\, and every 20 minutes a new forbidden word will be announced. If any participant hears another saying the forbidden word\, the one who spoke the word must give his/her beads to the other person. Whoever has the most beaded necklaces at the end of the night wins a prize. Can you network without using certain words? We can’t wait to see you there – but shh! Watch your words!\nDon’t forget your business cards! There will be 2 prize drawings throughout of the event.\nAdmission includes appetizers / cash bar\n \nWhen: Thursday\, May 12\, 2016\nTime: 6:00pm – 9:00pm \nWhere: Cigar Bar & Grill\n \nPrice: \nSFAMA Members: $15 \nNon-Members: $20\n \nNOTE: \nSmoking is only allowed in the patio area. No smoking is allowed inside the building. The sfAMA has reserved The Parlor Room of The Cigar Bar.
URL:https://www.amasf.org/event/sfama-speakeasy/
LOCATION:Cigar Bar & Grill\, 850 Montgomery St.\, San Francisco\, CA\, 94113\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/d5aa0648500976537367514c49499002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160505T173000
DTEND;TZID=America/Los_Angeles:20160505T210000
DTSTAMP:20260909T184433
CREATED:20170318T144242Z
LAST-MODIFIED:20180213T114214Z
UID:10000641-1462469400-1462482000@www.amasf.org
SUMMARY:Taste of the City and Project Open Hand Volunteer Event
DESCRIPTION:Check back for more information on how to volunteer with the us at the upcoming Taste of the City event supporting Project Open Hand.
URL:https://www.amasf.org/event/taste-city-project-open-hand-volunteer-event/
LOCATION:San Francisco City Hall
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160427T113000
DTEND;TZID=America/Los_Angeles:20160427T133000
DTSTAMP:20260909T184433
CREATED:20170318T144101Z
LAST-MODIFIED:20180213T113632Z
UID:10000640-1461756600-1461763800@www.amasf.org
SUMMARY:Lunch-n-Learn: Using Data To Make Informed Decisions About Your Web Content
DESCRIPTION:Planning for\, producing\, and maintaining high-quality\, high-performing content begins with understanding what you have. In this informal session\, we will look at how you can assess the quantity\, type\, and quality of the content on your website in order to make informed decisions about what to keep\, what to improve\, and what to create. We’ll also talk about how to build in governance processes to ensure ongoing content consistency and quality. \nThe Content Wrangler\, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land\, an accomplished content marketer and author.  \nThree things you will learn: \n\nHow to inventory web content and derive insights\nHow to audit content against business and user goals\nHow to operationalize content excellence\n\nSpecial bonus: \nAll attendees will receive a free copy of Paula’s book\, Content Inventories and Audits: A Handbook\, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). \nAbout Paula Ladenburg Land:\nPaula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content\, she develops content strategies and implementation plans for private clients such as REI\, Costco\, F5 Networks\, NetApp\, and GHX\, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight\, she is the impetus behind the development of CAT\, the Content Analysis Tool\, which creates automated content inventories. Prior to her current ventures\, Paula was content strategy lead in the Seattle office of Razorfish. \nReserve your seat today for this exclusive lunch-and-learn. \nDate: April 27\nTime: 11:30AM – 1:30PM\nGift: Free copy of Paula Land’s latest book\, “Content Audits and Inventories” AND a free trial of the Content Analysis Tool (CAT)\nLocation: IBM 425 Market Street\nPrice: $15 (includes lunch)\n\nhttp://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/events/228612661/ \nsfAMA is proud to co-host this event with The Content Wrangler
URL:https://www.amasf.org/event/lunch-n-learn-using-data-make-informed-decisions-web-content/
LOCATION:IBM\, 425 Market Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2017/03/content-inventories-content-audits.png
END:VEVENT
END:VCALENDAR