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X-WR-CALDESC:Events for AMASF
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DTSTART;TZID=America/Los_Angeles:20261006T100000
DTEND;TZID=America/Los_Angeles:20261006T110000
DTSTAMP:20260927T112211
CREATED:20260927T175500Z
LAST-MODIFIED:20260927T175500Z
UID:10001459-1791280800-1791284400@www.amasf.org
SUMMARY:Industry Trends Marketing Professors Should Know
DESCRIPTION:Free webinar brought to you by Stukent \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/industry-trends-marketing-professors-should-know/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-13.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T080000
DTEND;TZID=America/Los_Angeles:20261008T100000
DTSTAMP:20260927T112211
CREATED:20260927T175600Z
LAST-MODIFIED:20260927T175600Z
UID:10001460-1791446400-1791453600@www.amasf.org
SUMMARY:Smarter Social Listening: Customer Insights that Drive Business Decisions
DESCRIPTION:Go beyond social media basics. This session introduces a simple structure for listening across conversations\, so you catch the buying signals that never tag you directly\, and apply those to tangible business decisions. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/smarter-social-listening-customer-insights-that-drive-business-decisions/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-14.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T180000
DTEND;TZID=America/Los_Angeles:20261008T203000
DTSTAMP:20260927T112211
CREATED:20260829T004447Z
LAST-MODIFIED:20260905T172447Z
UID:10001446-1791482400-1791491400@www.amasf.org
SUMMARY:From Possibility to Practice: Marketing in the AI Era - #SFTechWeek
DESCRIPTION:For years\, marketers have been exploring what AI could make possible. Today\, many of those possibilities are becoming part of the work itself\, and the pace of change continues to accelerate. \nFrom Possibility to Practice: Marketing in the AI Era brings together leaders across brand\, marketing\, and technology for two connected conversations about what this moment means for marketing and how organizations are responding. \nThe first panel looks at the shift. As AI expands what’s possible\, which changes matter most for marketing now? Leaders will explore where new capabilities are having the biggest impact\, how expectations are evolving\, and what deserves attention as AI becomes more deeply embedded in the work. \nThe second panel moves into the practice. How are leaders putting AI to work now\, and what are they learning? Panelists will share what they have implemented\, how their approaches have evolved\, where they are seeing results\, and what they have learned through the process. \nTogether\, the conversations explore both the opportunities created by rapid innovation and the realities of putting it into practice\, helping attendees understand what matters now and take away ideas they can apply to their own work. \nThe event wraps with rooftop networking\, light bites and drinks\, and views of San Francisco. \nAGENDA \n3:00–3:30pm – Arrivals + Check-in \n3:30–4:20pm – Panel 1: The Shift \n4:25–5:15pm – Panel 2: The Practice \n5:15–6:30pm – Rooftop Networking \nGet your ticket today and join the conversation at #SFTechWeek.  This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
URL:https://www.amasf.org/event/marketing-in-the-ai-era-sftechweek/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/08/TechWeek-event-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T080000
DTEND;TZID=America/Los_Angeles:20261013T090000
DTSTAMP:20260927T112211
CREATED:20260927T175656Z
LAST-MODIFIED:20260927T175656Z
UID:10001461-1791878400-1791882000@www.amasf.org
SUMMARY:Leading Through Uncertainty: Building Resilient\, Adaptable Marketing Teams (Members Only)
DESCRIPTION:The job of a modern manager isn’t to protect their team from uncertainty\, but rather to increase their team’s capacity to navigate it. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-uncertainty-building-resilient-adaptable-marketing-teams-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-15.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T080000
DTEND;TZID=America/Los_Angeles:20261020T100000
DTSTAMP:20260927T112211
CREATED:20260927T175818Z
LAST-MODIFIED:20260927T175818Z
UID:10001462-1792483200-1792490400@www.amasf.org
SUMMARY:The Marketer's Guide to AI Literacy and Strategy
DESCRIPTION:Gain the AI literacy to evaluate outputs\, prompt responsibly\, and turn scattered experiments into measurable progress. (Online | 2 hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-marketers-guide-to-ai-literacy-and-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-16.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T100000
DTEND;TZID=America/Los_Angeles:20261020T110000
DTSTAMP:20260927T112211
CREATED:20260927T175925Z
LAST-MODIFIED:20260927T175925Z
UID:10001463-1792490400-1792494000@www.amasf.org
SUMMARY:Leading through AI Disruption: A Marketing Leadership Playbook
DESCRIPTION:This is a free webinar brought to you by Capella University \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-ai-disruption-a-marketing-leadership-playbook/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-17.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20261021
DTEND;VALUE=DATE:20261203
DTSTAMP:20260927T112211
CREATED:20260927T180025Z
LAST-MODIFIED:20260927T180025Z
UID:10001464-1792540800-1796255999@www.amasf.org
SUMMARY:Digital Marketing Copywriting - October 2026
DESCRIPTION:Build the technical foundations and the creative instincts that make quality and effective writing repeatable across platforms. (Online | 6 Weeks | Small Group) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/digital-marketing-copywriting-october-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-18.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T080000
DTEND;TZID=America/Los_Angeles:20261022T100000
DTSTAMP:20260927T112211
CREATED:20260927T180127Z
LAST-MODIFIED:20260927T180127Z
UID:10001465-1792656000-1792663200@www.amasf.org
SUMMARY:How to Retain Customers: The Behaviors Behind Brand Loyalty
DESCRIPTION:Discover how to measure loyalty by what customers actually do and use those behaviors to retain more customers and grow advocacy. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/how-to-retain-customers-the-behaviors-behind-brand-loyalty/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-19.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T110000
DTEND;TZID=America/Los_Angeles:20261022T120000
DTSTAMP:20260927T112211
CREATED:20260927T180230Z
LAST-MODIFIED:20260927T180230Z
UID:10001466-1792666800-1792670400@www.amasf.org
SUMMARY:The AI-Powered Marketing Team: What Changes and What Doesn't
DESCRIPTION:Free webinar brought to you by Dell Technologies \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-ai-powered-marketing-team-what-changes-and-what-doesnt/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-20.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T100000
DTEND;TZID=America/Los_Angeles:20261027T110000
DTSTAMP:20260927T112211
CREATED:20260927T180325Z
LAST-MODIFIED:20260927T180325Z
UID:10001467-1793095200-1793098800@www.amasf.org
SUMMARY:AMA Executive in Residence with Bennie F. Johnson
DESCRIPTION:In partnership with Mastercard \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/ama-executive-in-residence-with-bennie-f-johnson/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-21.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T070000
DTEND;TZID=America/Los_Angeles:20261028T100000
DTSTAMP:20260927T112211
CREATED:20260927T174953Z
LAST-MODIFIED:20260927T174953Z
UID:10001468-1793170800-1793181600@www.amasf.org
SUMMARY:Virtual Conference: Digital Marketing
DESCRIPTION:Join us for this free virtual conference focused on what’s actually working right now across paid media\, AEO\, SEO\, social\, email\, and analytics. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/virtual-conference-digital-marketing-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-9.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261112T180000
DTEND;TZID=America/Los_Angeles:20261112T210000
DTSTAMP:20260927T112211
CREATED:20260905T172633Z
LAST-MODIFIED:20260905T172633Z
UID:10001448-1794506400-1794517200@www.amasf.org
SUMMARY:AMA SF Holiday Party
DESCRIPTION:Details TBA!
URL:https://www.amasf.org/event/ama-sf-holiday-party/
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/09/Holiday-Party.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20270111T160000
DTEND;TZID=America/Los_Angeles:20270111T170000
DTSTAMP:20260927T112211
CREATED:20260829T011406Z
LAST-MODIFIED:20260905T172317Z
UID:10001447-1799683200-1799686800@www.amasf.org
SUMMARY:B2B Marketing Thought Leadership Panel
DESCRIPTION:South Bay \nDate TBA
URL:https://www.amasf.org/event/b2b-marketing-thought-leadership-panel/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/08/Cisco-event.png
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