BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20160313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20161106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20170312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20171105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20180311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20181104T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180315T070000
DTEND;TZID=America/Los_Angeles:20180315T090000
DTSTAMP:20260909T155200
CREATED:20180302T153135Z
LAST-MODIFIED:20180302T225610Z
UID:10000704-1521097200-1521104400@www.amasf.org
SUMMARY:Digital Series: Personalized Messaging and Digital Automation
DESCRIPTION:Spotlighting a fast-growing marketing automation company in Denver\, Marketo has teamed up with the CO AMA to host a panel discussion about personalized messaging across digital platforms. The panel will feature Marketo professionals who will dive into personalized messaging and engagement tactics best practices\, as well as digital automation case studies from actual clients. Don’t miss this hot topic event! Breakfast and coffee will be served.
URL:https://www.amasf.org/event/digital-series-personalized-messaging-digital-automation/
LOCATION:Marketo\, 707 17th Street #3600\, Denver\, CO\, 80202\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Digital-Series-Personalized-Messaging-and-Digital-Automation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T170000
DTEND;TZID=America/Los_Angeles:20180314T193000
DTSTAMP:20260909T155200
CREATED:20180302T152803Z
LAST-MODIFIED:20180307T212728Z
UID:10000703-1521046800-1521055800@www.amasf.org
SUMMARY:AMA Industry Mixer with GoSpotCheck
DESCRIPTION:Denver software company GoSpotCheck is hosting the CO AMA March Industry Mixer. Network with professionals across a variety of industries\, check out GoSpotCheck’s space\, and learn more about the AMA. CO AMA Industry Mixers occur monthly. If you are interested in hosting\, please contact info@coloradoama.com.
URL:https://www.amasf.org/event/ama-industry-mixer-gospotcheck/
LOCATION:GoSpotCheck\, 1500 Market Street\, Denver\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/AMA-Industry-Mixer-with-GoSpotCheck.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T113000
DTEND;TZID=America/Los_Angeles:20180314T133000
DTSTAMP:20260909T155200
CREATED:20180302T155101Z
LAST-MODIFIED:20180302T211533Z
UID:10000707-1521027000-1521034200@www.amasf.org
SUMMARY:Does your SEO strategy rely on luck?
DESCRIPTION:Search engine optimization is a rapidly and ever-evolving field. SEO strategies and initiatives that were once fail-proof may no longer be delivering your desired results. Learn why last year’s approaches to increasing your website traffic won’t give you the same quantity and quality of visitors now. And\, more importantly\, what to do about it.
URL:https://www.amasf.org/event/seo-strategy-rely-luck/
LOCATION:Seattle Yacht Club\, 1807 E Hamlin Street\, Seattle\, WA\, United States
CATEGORIES:Puget Sound (Seattle)
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Does-your-SEO-Strategy-Rely-on-Luck.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T110000
DTEND;TZID=America/Los_Angeles:20180308T144500
DTSTAMP:20260909T155200
CREATED:20180302T095815Z
LAST-MODIFIED:20180302T211252Z
UID:10000701-1520506800-1520520300@www.amasf.org
SUMMARY:FANtastic Marketing: AMA March Luncheon + Workshop
DESCRIPTION:Learn the secrets of building loyal customers that do the promotion for you at this exclusive luncheon and half-day workshop with national high octane sales and marketing expert\, Meredith Oliver.
URL:https://www.amasf.org/event/fantastic-marketing-ama-march-luncheon-workshop/
LOCATION:Beartooth Theatre Pub & Grill\, 1230 W 27th Ave\, Anchorage\, AK\, 99503\, United States
CATEGORIES:Alaska
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/FANtastic-Marketing-Anchorage-AK.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T090000
DTEND;TZID=America/Los_Angeles:20180308T140000
DTSTAMP:20260909T155200
CREATED:20180227T170948Z
LAST-MODIFIED:20180227T171154Z
UID:10000697-1520499600-1520517600@www.amasf.org
SUMMARY:Reach your Customers with Innovative Marketing\, Compelling Content and Impactful Social
DESCRIPTION:Cutting through the wall of noise and meaningfully engaging customers is 1) critical for business success\, and 2) …Easier said than done. Register for this FREE live webinar (March 8th\, 12noon ET) to hear proven and powerful solutions.
URL:https://www.amasf.org/event/reach-customers-innovative-marketing-compelling-content-impactful-social/
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/02/Reach-your-Customers-with-Innovative-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180307T180000
DTEND;TZID=America/Los_Angeles:20180307T200000
DTSTAMP:20260909T155200
CREATED:20180302T152123Z
LAST-MODIFIED:20180302T211002Z
UID:10000702-1520445600-1520452800@www.amasf.org
SUMMARY:Strategy! The Workout
DESCRIPTION:That’s the question this two-hour session seeks to answer. In a high energy\, hands-on workout\, attendees will run through survival techniques that help creative brains quickly get to good strategy while exploring ways to practice every day. They’ll leave supercharged but\, most importantly\, they’ll take with them clear definitions of words such as “problem”\, “insight”\, “idea”\, and “strategy”\, and a determination to do more strategic\, more creative work back at their desks.
URL:https://www.amasf.org/event/strategy-the-workout/
LOCATION:Invoke\, 400-322 Water St.\, Vancouver\, Canada
CATEGORIES:British Columbia
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Strategy-The-Workout-AUGUST-2017.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180306T113000
DTEND;TZID=America/Los_Angeles:20180306T130000
DTSTAMP:20260909T155200
CREATED:20180302T154447Z
LAST-MODIFIED:20180302T211125Z
UID:10000706-1520335800-1520341200@www.amasf.org
SUMMARY:What Does SMB Want From the Portland Marketing Community? A panel discussion – March Luncheon
DESCRIPTION:What do small and medium-sized businesses need from the Portland marketing and creative community? Where do you find those resources and how do you make those relationships work? \nJoin us on March 6 for a discussion of what these marketing needs are\, where to find the resources you need\, and how you can use those resources most effectively.
URL:https://www.amasf.org/event/smb-want-portland-marketing-community-panel-discussion-march-luncheon/
LOCATION:BridgePort Brewpub\, 1313 Northwest Marshall Street\, Portland\, OR\, 97209\, United States
CATEGORIES:Portland
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/what-does-smb-want-from-the-portland-marketing-ama-pdx-march-luncheon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180226T163000
DTEND;TZID=America/Los_Angeles:20180226T180000
DTSTAMP:20260909T155200
CREATED:20180118T131609Z
LAST-MODIFIED:20180214T171709Z
UID:10000694-1519662600-1519668000@www.amasf.org
SUMMARY:An Interview with Russ Klein\, AMA CEO
DESCRIPTION:As CEO for the American Marketing Association\, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising\, but he now aspires to be the torch bearer for all marketers.​
URL:https://www.amasf.org/event/interview-russ-klein-ama-ceo/
CATEGORIES:AMA Events,Sacramento
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/02/43038121179-40734656-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180223T080000
DTEND;TZID=America/Los_Angeles:20180225T120000
DTSTAMP:20260909T155200
CREATED:20180110T212814Z
LAST-MODIFIED:20180213T111911Z
UID:10000689-1519372800-1519560000@www.amasf.org
SUMMARY:2018 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2018-ama-winter-academic-conference/
LOCATION:Sheraton New Orleans\, New Orleans\, LA\, 70130\, United States
CATEGORIES:AMA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180221T173000
DTEND;TZID=America/Los_Angeles:20180221T193000
DTSTAMP:20260909T155200
CREATED:20180118T130942Z
LAST-MODIFIED:20181116T213722Z
UID:10000691-1519234200-1519241400@www.amasf.org
SUMMARY:Influencer Marketing
DESCRIPTION:Registration includes food and one beer or wine included! Don’t miss this great event.\nThe value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all\, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However\, much of this success is an outcome of an effective influencer outreach program.\nA study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence\, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients. \nDo you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts. \nAbout the Speakers:\nShane Barker is a digital marketing consultant who specializes in influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, as well as written for INC\, Forbes\, HuffingtonPost and other outlets.\nGordon Fowler founded Sacramento’s 3fold Communications in 2004 after 15 years of national marketing and advertising industry experience. Almost 15 years later\, 3fold Communications has become an award-winning\, multi-million dollar agency and a leader in socially conscious marketing.
URL:https://www.amasf.org/event/influencer-marketing/
LOCATION:Kupros Craft House\, 1217 21st Street\, Sacramento\, CA\, 95816\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/25024030d5000bf1cca6bea4e52b539d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180206T180000
DTEND;TZID=America/Los_Angeles:20180206T203000
DTSTAMP:20260909T155200
CREATED:20180110T204631Z
LAST-MODIFIED:20181116T213346Z
UID:10000687-1517940000-1517949000@www.amasf.org
SUMMARY:The Neuroscience of Being Memorable
DESCRIPTION:Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention\, many of which go ignored. In this session\, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience\, revealing how the brain processes information. The key is understanding what makes people pay attention\, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action.\nGUEST SPEAKER:\n\n\n\nCarmen Simon is a cognitive neuroscientist\, author and founder of Memzy\, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book\, “Impossible to Ignore: Create Memorable Content to Influence Decisions\,” has won the acclaim of publications such as Inc.com\, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates\, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate\, academic\, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate\, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all\, what’s the use of memory if people don’t act on it?\n\n\n\n\n\n\nVENUE SPONSORS:
URL:https://www.amasf.org/event/the-neuroscience-of-being-memorable/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/83ed695b2490ad5c06eadab21d21bae5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180129T173000
DTEND;TZID=America/Los_Angeles:20180129T210000
DTSTAMP:20260909T155200
CREATED:20180102T215943Z
LAST-MODIFIED:20181116T213342Z
UID:10000686-1517247000-1517259600@www.amasf.org
SUMMARY:SOLD OUT - AMA SF Career Fair 2018
DESCRIPTION:SOLD OUT – TICKETS NOT AVAILABLE AT DOOR\nWow! We have an amazing turn out tonight. Unfortunately\, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/\nLet us help you land your dream marketing job!\nThe AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group\, Vitamin T and the Crawford Group for a night of intimate networking – FREE to all AMA members.\nIn addition\, we’ll have a Peak Performance Strategy workshop led by Stephen Litman\, a Tony Robbins Trainer\,  and a 2018 Creative Hiring and Compensation presentation by  Lisa Gibello\, VP of Recruiting from The Creative Group.\nStay tuned to our AMA SF Event Page as we announce new partners joining this event.\nHosted beer\, wine and light bites.\nPre-registration is required as space is limited — so reserve your spot today!\n\nFeatured Speakers:\n\n\nAs National Trainer for Tony Robbins\, Stephen Litman consults with Fortune 500 companies\, executives\, managers and sales professionals in the areas of Peak Performance\, leadership\, organizational behavior\, psychology of achievement and sales. Stephen’s passion in life is to inspire others to reach their greatest potential. Before joining Tony Robbins\, was an early member of the real estate firm\, Compass\, which has been valued at over $1 billion dollars. Stephen is excited to share his sales and marketing experience with you.\n\n\n\nLisa Gibello is the San Francisco based Vice President of Recruiting for The Creative Group\, a division of Robert Half specializing in the placement of highly skilled creative professionals including interactive\, design\, marketing and social media on a project and full-time basis.  In her role\, Lisa partners with top design agencies and tech companies and is actively involved in building strategic alliances with local schools and national industry organizations\, all while continuing to place creative professionals in rewarding positions.\n\n\n\n\n\n\nRobert Half & The Creative Group\nThe Creative Group specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Below is a list of position The Creative Group often recruits for:\nAccount Manager\, Art Director\, Content Manager\, Copywriter\, Front End Developer\, Graphic Designer\, Marketing Assistant\, Marketing Manager\, Production Artist\, SEO Specialist\, Social Media Manager\, User Experience (UX) Designer\, User Interface (UI) Developer\, Web Analytics Specialist\, Web Designer.\n\nCrawford Group\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team. To learn more\, visit us at crawfordgroup.com. Some of the title they recruit for:\nMarketing Coordinator\, Social Media Manager\, Tradeshow and Events Specialist\, Creative Program Manager\, Marketing Communications Events Manager\, Digital Marketing Program Manager\, Events Campaign Manager\, Executive Briefing Center Manager/Director\, Content Marketing manager\, Internal Communications Specialist\, Campaign Project Manager\, Demand Marketing Manager\, Meeting and Events Manager\, Graphic Designer\, Copywriter\, Marketing Operations\, Product Marketing Manager\, Field Marketing Events Manager\, Channel Marketing Manager\, Email Marketing Specialist\, Internal Communications\, Executive Communications Manager\, SEO/SEM Manager\, Graphic Designer\, Event Registration Manager\n\nVitamin T\nWith new job postings every day\, Vitamin T has personal connections with the top creative companies and places the best digital creatives in the best freelance or temp-to-hire positions. They recruit for all type of marketing manager and director roles in the following departments:\nDigital Marketing\, Online Marketing\, Demand Generation Marketing\, Digital Acquision\, Growth Marketing\, Digital Strategy\, Web Analyst\, Statistical Analyst\, Data Scientist\, Marketing Technology\, Solutions Architect\, Consultants\, Marketing Platforms\, Marketing Solutions Marketing Systems and Analytics Specialists.\n\nPAN Communications\nPAN Communications is an integrated marketing & PR agency for B2B tech and healthcare brands. Headquartered in Boston\, with offices in San Francisco\, Orlando and NYC\, our award-winning\, employee focused culture continues to attract some of the best talent each city has to offer. PAN employees have the opportunity to bring their unique skillsets to PR programs for leading and emerging brands nationally and globally. Our top-notch career development approach\, excellent benefit offerings and the impressive tenure of our management teams keeps our employees engaged\, challenged and thinking long-term.\nPan’s San Francisco office is in rapid growth mode. We are always looking for candidates that come from a strong PR agency background with proven success working in B2B tech and healthcare programs. We are currently hiring at the senior account executive level – seeking candidates with 3-5 years of experience\, a passion for integrated marketing and PR\, a great sense of humor and a strong sense of assertiveness\, accountability and creativity.\n\nSCION STAFFING\nScion Staffing is an award-winning full-service executive search firm\, direct-hire\, and temporary staffing agency that provides clients with extraordinary talent for hire. We specialize in non-profit staffing and can provide talent for San Francisco\, Portland\, Seattle and beyond. As a socially-conscious staffing company\, it is our goal to help our communities\, corporate clients\, and skilled candidates connect\, benefit\, and grow successfully.\nThe types of candidates we seek are those in the fields of accounting\, finance\, administration\, customer service and those with experience in executive roles. We serve all roles in a variety of sectors primarily involving nonprofit organizations. We recruit for a variety of roles primarily aligning with the types of candidates we seek. We specialize in professional clerical but have knowledge of and are able to service most industries.\n\nV/G\nOur strategic talent acquisition and development services go beyond simply blending the science of data technology and the art—perhaps more accurately\, the heart—of human connection. We diligently strive to deliver a match that transforms your business and the candidate’s career trajectory. The end result is an indisputable track record of mutual success for both employer and candidate. V/G (Vermeulen Group) is a talent acquisition and development company for high growth B2B and B2C technology companies.\nProduct Management\, Product Marketing\, Executive Sales\, Marketing and Operational Leadership in Advertising and Marketing Technology\n\nVibes\nVibes helps marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobile marketing. The Vibes Mobile Engagement Platform\, enables marketers to easily manage all mobile communication channels including text messaging\, push notifications\, Apple Wallet\, Google Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than ten billion mobile experiences on behalf of customers that include Chipotle\, Discover\, Old Navy\, Home Depot\, PetSmart\, Toys r’ Us\, and Allstate.\nDemand Generation Specialist\, Marketing Operations Manager\, Marketing Intern\nDirect sponsorship inquiries to Kimberly Hergenrader at kimberly.hergenrader@amasf.org.
URL:https://www.amasf.org/event/ama-sf-career-fair-2018/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/6f9e38bb98cf23d43e667943a8b9e9f5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180117T123000
DTEND;TZID=America/Los_Angeles:20180117T140000
DTSTAMP:20260909T155200
CREATED:20180118T130650Z
LAST-MODIFIED:20181116T213721Z
UID:10000690-1516192200-1516197600@www.amasf.org
SUMMARY:Raising Brand Personalization @ Tower Cafe
DESCRIPTION:Individuals are a brand’s greatest asset. By improving your individual mission and passion\, you become the best version of yourself for each opportunity that comes your way. Your personal brand is how you appear to the world. Hear from our expert panelists who will help you discover new strategies on how to build your personal brand\, cultivate new clients\, and reach your next best step.\nSpeaker Panel:\nMeghan Phillips\, Owner\, Honey AgencyKimberlie Hiltachk\, Founder\, Hiltachk Marketing Group Amanda Russell\, Creative Director at Outlaw Consulting Group\n\nChoose your lunch option during registration:\n\nBRAZILIAN CHICKEN SALAD\nTHAI STEAK SALAD\nTHE EARTH BURGER\nBORRACHO BURGER\nTHE ALL AMERICAN BURGER
URL:https://www.amasf.org/event/raising-brand-personalization-tower-cafe/
LOCATION:Tower Cafe\, 1518 Broadway\, Sacramento\, CA\, 95818\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2d2b86cedab527ad07ce743361f2e7a4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171215T083000
DTEND;TZID=America/Los_Angeles:20171215T160000
DTSTAMP:20260909T155200
CREATED:20171113T184003Z
LAST-MODIFIED:20181116T213339Z
UID:10000683-1513326600-1513353600@www.amasf.org
SUMMARY:Product Marketing Community: San Francisco 2017
DESCRIPTION:Visit ProductMarketingCommunity.com \nAbout the Product Marketing Community San Francisco Conference:\nDisruption–the good kind-happens when you fill a room with the best and the brightest among your peers\, thought leaders\, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth in the Digital Era”\, it’s a day packed with insights\, networking\, and “Holy crap\, I didn’t know that!” moments.\nWhy Should You Attend?\nAs if the networking isn’t enough\, we’ve got three top-drawer keynote speakers bringing the disruptive: PRAGMATIC MARKETING + CEB/ GARTNER + SiriusDecisions.  Workshops\, insights\, and meet-the-expert sessions will plunge elbow-deep into:\n\nDefining buyers and their purchase process\nAligning Product Marketing as a strategic function \nGo-to-market planning and execution\nLaunches and campaigns\nSales Enablement\n\nAnd food\, my friend.  Mmmmmm. Food\nAm I the right audience? \nTake a peek in the mirror—Are you seeing a Product Marketer\, Product Manager\, Field Marketer\, Content Marketer\, Marketing Project Manager\, Analyst\, Coordinator or Product Engineer? Then yes\, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
URL:https://www.amasf.org/event/product-marketing-community-san-francisco-2017/
LOCATION:San Francisco Marriott Marquis\, 780 Mission Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/170d5722573ed962f6127fd1ddcf5995.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171206T140000
DTEND;TZID=America/Los_Angeles:20171207T200000
DTSTAMP:20260909T155200
CREATED:20171113T212259Z
LAST-MODIFIED:20180213T112058Z
UID:10000684-1512568800-1512676800@www.amasf.org
SUMMARY:Global Growth Marketing Conference 2017
DESCRIPTION:Our partner — Growth Marketing Conference — has a Special 25 % discount for you on their big Global Growth Marketing Conference 2017 show\, December 6-7 in San Francisco! It’s the only event dedicated to teaching what it actually takes to move your growth needle — no filler\, no fluff — so you can start hitting the growth numbers you know you deserve. The Global Growth Marketing Conference 2017 Agenda just went live! Discover our hands-on\, tactical workshops like: \n\nAdvanced User Acquisition\nAdvanced Conversion and Onboarding\nAdvanced Retention and Monetization\nB2B Growth Tactics\nMobile Growth\n\nCheck out the full list of workshops here. \nAnd then turn your attention to our strategic\, actionable sessions\, including: \n\nWhy Product Marketing is the Growth Secret Weapon You Absolutely Must Have\nHow Duolingo Grew from 3 Million to 170 Million Users in Just 4 Years\nYour 5-Point Blueprint for Building a Successful Growth Framework\nWhy Building the Right Growth & Monetization Team Gives You an Incredibly Unfair Advantage\nExecutive Panel: High-Growth Startup Founders & CEOs Share Their Growth Playbooks\n\nSave 25% On Global Growth Marketing Conference 2017 Now
URL:https://www.amasf.org/event/global-growth-marketing-conference-2017/
LOCATION:Fairmont San Francisco\, 950 Mason St.\, San Francisco\, CA\, 94108\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2017/11/marketing-growth-conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171206T073000
DTEND;TZID=America/Los_Angeles:20171208T130000
DTSTAMP:20260909T155200
CREATED:20171204T182916Z
LAST-MODIFIED:20171204T183007Z
UID:10000685-1512545400-1512738000@www.amasf.org
SUMMARY:Advocamp
DESCRIPTION:Advocamp: The biggest customer engagement\, experience and advocacy event of the year. Join 1\,000 customer-obsessed business leaders over 3 days (Dec. 6-8 in San Francisco)) to learn how to delight your customers and turn advocacy into a sustainable competitive advantage. Advocamp is a global business gathering focused on one transformational idea: the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing advocates – delivered by some of the brightest minds and most experienced leaders and practitioners.
URL:https://www.amasf.org/event/advocamp/
LOCATION:Hyatt Regency\, 5 Embarcadero Center\, San Francisco\, CA\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/12/advocamp.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171205T173000
DTEND;TZID=America/Los_Angeles:20171205T203000
DTSTAMP:20260909T155200
CREATED:20171016T221344Z
LAST-MODIFIED:20181116T213335Z
UID:10000680-1512495000-1512505800@www.amasf.org
SUMMARY:Jingle Mix & Mingle with AMA SF and PRSA
DESCRIPTION:AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season\, co- hosting this year’s Jingle Mix & Mingle!\nGet in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the North Bay Fire Relief Fund\, from which proceeds will go directly to families in need. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nPre-registration is required as space is limited — so reserve your spot today!\n\nSponsored by:\n\n\nPartnering with PRSA\n\n\n\n\n\nGold Sponsors: Cision\n\n\n\n\n\nSilver: ClickTime\, Breakaway Communications\n\n\n\n \n\n\nBronze: FocusVision\, Innovate MR\, TriNet\n\n\n\n\n\nInKind: Swift Branded Apparel & Products\n\n\n\n\nInKind: Stockpile\, Inc\n\nInKind: League of Chefs \n\nDJ – Ezpzevent Services\n\nEZ-PZ. Event & DJ Services.\n\n\n\nDirect sponsorship inquiries to Liz Oh Wade at liz.wade@amasf.org.
URL:https://www.amasf.org/event/jingle-mix-mingle-with-ama-sf-and-prsa/
LOCATION:Monroe\, 473 Broadway\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f2618d32d29dbe0dff2c4156dca6c3d6.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171130T170000
DTEND;TZID=America/Los_Angeles:20171130T193000
DTSTAMP:20260909T155200
CREATED:20171103T223008Z
LAST-MODIFIED:20181116T213338Z
UID:10000682-1512061200-1512070200@www.amasf.org
SUMMARY:2017 Wrap Party: BYOC…Bring Your Own Challenge
DESCRIPTION:This event is open to senior level marketers.\n\nThe Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC…Bring Your Own Challenge\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work
URL:https://www.amasf.org/event/2017-wrap-party-byoc-bring-your-own-challenge/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/632c3aa5898ab30e5ff6ef7fe5f3e55c.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171116T180000
DTEND;TZID=America/Los_Angeles:20171116T203000
DTSTAMP:20260909T155200
CREATED:20171030T225706Z
LAST-MODIFIED:20181116T213337Z
UID:10000681-1510855200-1510864200@www.amasf.org
SUMMARY:Harnessing the Power of AI: Mission Critical Considerations
DESCRIPTION:Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential.\nWe’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing\, content creation and market research services.\nThis not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed.\nFeaturing Guest Speakers:\n\n\n \nSami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business\, University of Pennsylvania. Over his 15-year career\, Sami has developed deep expertise in enterprise software generally\, and artificial intelligence in particular\, and it’s applications in marketing analytics and data science. His current focus is on enabling brands to make sense of the troves of unstructured consumer data to make better business decisions.\n\n\n \nKurt McCulloch is a Senior User Experience Researcher at LinkedIn that believes human-centered design methods are often the fastest\, cheapest way to mitigate business risk on the path to launching products people love. He has degrees in Architectural Design and Cultural Anthropology from the University of Oregon and an MBA in Design Strategy from California College of the Arts. Currently\, he’s helping LinkedIn realize their “members first” principle—so robots work for people\, not on people.\n\n\n \nChris Arrowood is a Design Lead for LinkedIn Messaging\, working on Consumer Messaging products\, as well as the LinkedIn Assistant. Over the last few years\, he has worked on a number of products utilizing Conversational UI\, most recently leading design on the LinkedIn Assistant – LinkedIn’s first bot. He holds a Masters degree in Interaction Design from Carnegie Mellon University and is one of two individuals on LinkedIn endorsed for speaking “Wookie”.\n\n\n\n\nSpecial Giveaway by Swift Swag\n\n\n\n\nVenue Sponsor: General Assembly\n\n\n\n\nIn-kind Sponsor: Tymn Urban Design & Media\n\n\n\n \n\nHosted Beer\, Wine and Light Bites.
URL:https://www.amasf.org/event/harnessing-the-power-of-ai-mission-critical-considerations/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/aca889bba6f9d57c68e91202ddacd321.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171115T180000
DTEND;TZID=America/Los_Angeles:20171115T203000
DTSTAMP:20260909T155200
CREATED:20180228T125838Z
LAST-MODIFIED:20181116T213726Z
UID:10000698-1510768800-1510777800@www.amasf.org
SUMMARY:Data-Driven: The Future Is Now
DESCRIPTION:The volume of data has grown at unprecedented rate over the last few years. In fact\, according to IBM\, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting\, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity.\nData science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape\, specifically in emerging areas like programmatic advertising\, AI\, and predictive analytics. \nAttendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.
URL:https://www.amasf.org/event/data-driven-the-future-is-now/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e35e98f552675f0a3d7a8dad3710a12e.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171017T180000
DTEND;TZID=America/Los_Angeles:20171017T203000
DTSTAMP:20260909T155200
CREATED:20170825T180745Z
LAST-MODIFIED:20181116T213025Z
UID:10000678-1508263200-1508272200@www.amasf.org
SUMMARY:Programmatic Advertising's Rise
DESCRIPTION:Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017\, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.\nOur panel of programmatic advertising experts will consider a variety of questions about the success\, challenges\, and future of this technology:\n\nData that’s best for programmatic advertising?\nKey considerations for self-service advertising vs. agencies\nPrivacy and ethics\nCurrent challenges\nThe future: living up to the promise?\n\nOur moderator\, Brian Cooper\, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy\, predictive analytics\, market research\, and web analytics for Juniper Networks.\nThis not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.\nSpeakers\nModerator Brian Cooper is Director of the Marketing Analytics and Data Sciences team (MAD Science) at Juniper Networks\, and a cofounder of the Disruptive Decisions Summit\, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget and has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business\, University of Pennsylvania.\nAran Dahl\, Senior Sales Director for Choozle\, is a seasoned digital media executive with programmatic experience ranging from Microsoft Advertising to Rocket Fuel and now Choozle. At Choozle\, Aran is focused on helping independent agencies build and grow their in-house programmatic media buying practices.\n\nKrish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon\, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV\, Radio\, DOOH\, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics\, enabled through technology.\n\nAri Stein\, Director of Programmatic Sales\, Pandora\, leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP\, SSP and agency trading desk partners in the buying chain. Prior to his current role\, Ari managed the Performance / Direct Response (DR) sales team at Pandora\, and sold performance for Meebo\, prior to which he completed his MBA from UCLA Anderson School of Management.\n\n \nSponsors\n \n\n        \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/programmatic-advertisings-rise/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/46e81e5c1b77175a3603a055bf3f011e.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171002T080000
DTEND;TZID=America/Los_Angeles:20171003T183000
DTSTAMP:20260909T155200
CREATED:20170802T133447Z
LAST-MODIFIED:20180213T110510Z
UID:10000675-1506931200-1507055400@www.amasf.org
SUMMARY:Brand2Global Silicon Valley 2017
DESCRIPTION:The Global Brand: Expanding In The Digital Age\nThe 2017 Brand2Global Conference looks to bring inspiration and real-world examples direct from the leading global brand marketers. We rely on industry mavericks like yourself to deliver a program agenda that details how companies leverage their brand and global customer data to deliver a full spectrum of customer experiences that builds trust\, empowerment\, community\, curiosity and emotional bond leading to an expanding global brand advantage. \nBrand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner\, we hope you’ll join us in 2017. Come for an opportunity to learn cutting-edge techniques; and network with peers from around the world. \nCONFIRMED 2017 SPEAKERS INCLUDE REPRESENTATIVES FROM THE FOLLOWING COMPANIES: \n\n\n\nMicrosoft\nGatorade\nHubspot\nPepsico\nLenovo\nVistaprint\nNielsen\nAstrazeneca\nIntuit\nCitrix\nForrester\nCathay Pacific\nSpecial Olympics\nNetApp\nNeura\nSDL\n\n\n\n> Click here for more information and to register
URL:https://www.amasf.org/event/brand2global-silicon-valley-2017/
LOCATION:Quadrus Conference Centre\, 2400 Sand Hill Rd\, Menlo Park\, CA\, 94025\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/08/b2g_logo_tag.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170921T180000
DTEND;TZID=America/Los_Angeles:20170921T203000
DTSTAMP:20260909T155200
CREATED:20170825T180325Z
LAST-MODIFIED:20181116T213024Z
UID:10000677-1506016800-1506025800@www.amasf.org
SUMMARY:September Soiree on the Bay
DESCRIPTION:Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer\, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress\, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin!\nSoiree Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nSponsors\n       
URL:https://www.amasf.org/event/september-soiree-on-the-bay/
LOCATION:Hotel Vitale – 5th Floor Plaza Terrace\, 8 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/00badd261baf75752eb1257f5cd575d2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170919T180000
DTEND;TZID=America/Los_Angeles:20170919T203000
DTSTAMP:20260909T155200
CREATED:20170825T181625Z
LAST-MODIFIED:20181116T213334Z
UID:10000679-1505844000-1505853000@www.amasf.org
SUMMARY:Personas: From Worthless to Priceless - Managing personas to make a difference
DESCRIPTION:A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention.\nBut in practice\, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact.\nWhat’s the difference between the two?\nBringing lessons from different perspectives\, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices.\nThey will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products.\nIn this highly-interactive session you will discover:\n• Examples of real personas that have made a real difference for marketers\n• How launching innovative new offerings can be powered by jobs-to-be-done innovation theory\n• How to tell when a “persona” is actually a fake\n• How to use personas to facilitate internal change\n• Key steps to create effective personas efficiently\nHandouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework.\nThinking of joining the AMA? For a $300 annual membership with the national AMA\, you are provided with many national and local benefits including discounts to programming and events. As a member of the Executive Circle\, you gain additional exclusive advantages if you qualify. Here is more information on how to apply for the Executive Circle\, or simply join the AMA.\nGuest Speakers:\nWayne Cerullo founded B2P Partners\, a marketing strategy firm\, to equip B2B marketers with business-building prospect insights through buyer and account personas\, buyer journeys\, win-loss research\, message optimization\, and the Key Prospect Insight. The B2P team brings experience from IBM\, Microsoft\, Visa\, Citibank\, Siemens\, Baxter\, Sharp Healthcare\, plus many growing challengers. A graduate of Princeton\, Wayne eked out an MBA from NYU.\nKevin is President of iNPD Center\, Inc.\, where he works with clients to develop and launch breakthrough new products by helping them identify and solve real problems customers want solved.\nHe is the author of “the Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products.”\nKevin lives in the Bay Area with his wife Stephanie and their two rescue dogs Freddie and Ginger. And is a partner at Sea Stone Cellars family winery.\nSponsors\n      \n \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/personas-from-worthless-to-priceless-managing-personas-to-make-a-difference/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f46c8152ce5329a0e572c51d48de275d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170830T180000
DTEND;TZID=America/Los_Angeles:20170830T203000
DTSTAMP:20260909T155200
CREATED:20170802T132851Z
LAST-MODIFIED:20181116T213022Z
UID:10000674-1504116000-1504125000@www.amasf.org
SUMMARY:How to Build Trust in a Digital World
DESCRIPTION:Join us for hosted hor d’oeuvres\, beer & wine as we dive deep into the trust in the digital world.\nTrust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data\, we are still challenged as marketers by how to best employ that data to build trust.\nOur speakers\, Paolo Parigi and Jessica Santana\, have been researching using a new method of discovering how trust develops online. Specifically\, how interactions and user experience creates\, increases\, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment\, and the implications are are promising for the future of marketing.\nWe may be able to use insights from this type of work to:\n•          More effectively personalize marketing to develop trust at an individual customer level at scale\n•          Create user experiences that increase trust at a measurable pace\n•          Overcome periods of distrust because of product or PR challenges with trust-building campaigns\nWe’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.\n\nFeaturing Guest Speakers:\n\n Jessica Santana\, Doctoral Candidate of Sociology\, Stanford University\nJessica’s research evaluates the role of networks in innovation. This work is driven by insights from organizational theory\, social psychology\, network science\, and economic sociology. She relies on a variety of methodological approaches\, including experimental\, statistical\, and computational analyses. Jessica has benefited greatly from experience working in the types of organizations she studies\, from Silicon Valley startups to Nicaraguan farming cooperatives.\n\n\nPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford UniversityPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford University. He also serves as Associate Director at the Center for Computational Social Science at IRiSS with a focus on collaborations between academia and industry. Paolo has an MA in Quantitative Methods and a PhD in Sociology from Columbia University. Prior to his current positions\, Paolo had an appointment in the Sociology department at Stanford as an assistant professor.\n\n\nSponsors\n         \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/how-to-build-trust-in-a-digital-world/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/59032205899530f73f30f346df71f662.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170804T073000
DTEND;TZID=America/Los_Angeles:20170806T121500
DTSTAMP:20260909T155200
CREATED:20170802T133831Z
LAST-MODIFIED:20180213T112052Z
UID:10000676-1501831800-1502021700@www.amasf.org
SUMMARY:2017 Summer AMA Conference
DESCRIPTION:In San Francisco. The AMA’s largest academic conference for marketing scholars\, faculty\, and doctoral students. Summer AMA is the perfect conference to interact with senior and emerging scholars from around the world.
URL:https://www.amasf.org/event/2017-summer-ama-conference/
CATEGORIES:AMA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170803T180000
DTEND;TZID=America/Los_Angeles:20170803T203000
DTSTAMP:20260909T155200
CREATED:20170802T132741Z
LAST-MODIFIED:20181116T213021Z
UID:10000673-1501783200-1501792200@www.amasf.org
SUMMARY:The Future CMO: Building the Path for Millennials
DESCRIPTION:This event is open to AMA SF’s Executive Circle Group Members and other senior level marketers.\nDid you know that Millennials represent more than half of the workforce today? To grow your team\, and your organization\, you need to understand how to identify the talent who can add value to the company\, how to get the most from this generation\, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor\, Inc Magazine and Entrepreneur Magazine.\nIn this workshop\, you will learn how to:\n\nAttract top millennial talent to your organization\nEngage\, retain and manage millennials\nGet the most out of your millennial talent\nBuild a winning culture within your organization AND your team\n\nEnjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member\, but for the same annual membership rate\, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify.\nFeaturing Guest Speaker\, Tom Gimbel\, CEO of LaSalle Network\nTom Gimbel is the Founder and CEO of LaSalle Network\, a staffing and recruiting firm in Chicago and San Francisco. Founded in 1998\, LaSalle has served thousands of clients and candidates\, placing job seekers in temporary\, temporary-to-permanent and permanent position in the areas of accounting and finance\, office services\, customer service\, technology\, human resources\, marketing\, supply chain\, healthcare revenue cycle and executive search.\nGimbel is an expert on company culture\, careers and jobs\, and is a regular contributor to CNBC\, The Today Show\, Fox and Friends\, Entrepreneur Magazine\, Inc.com and Fortune.com.\nLaSalle Network has been recognized for the past ten consecutive years on the Inc. 500/5000 Fastest Growing Private Companies in America list\, recognized by Glassdoor on its list of the Best Companies to Work For in the Country\, honored as the number one Best and Brightest Company in Chicago in 2016; recognized by Staffing Industry Analysts for the past six years as a Best Staffing Firm to Work For\, recognized by Crain’s Chicago Business as one of the Top 10 Places to Work in Chicago\, and recognized by the Chicago Tribune as one of the Top 5 Workplaces in Chicago.\nGimbel holds a bachelor’s degree from the University of Colorado and is on the Board of Directors of Ounce of Prevention and the American Staffing Association. He is an active member in the Young Presidents’ Organization\, Economic Club of Chicago and Entrepreneurs’ Organization.\nThank You To Our Event Sponsors!\nSwift Corprate Apparel & Products\nTymn Urban Media/Design/Photography\nBreather\nWines provided by Bonterra Organic Vineyards
URL:https://www.amasf.org/event/the-future-cmo-building-the-path-for-millennials/
LOCATION:94 Natoma St\, 94 Natoma Street #200\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/be8e380ccca01f4f7cdc5ee340997682.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170726T180000
DTEND;TZID=America/Los_Angeles:20170726T203000
DTSTAMP:20260909T155200
CREATED:20170802T132507Z
LAST-MODIFIED:20181116T213019Z
UID:10000672-1501092000-1501101000@www.amasf.org
SUMMARY:Meet the Stars of the New American Marketing Association of SF
DESCRIPTION:Meet the stars of the new American Marketing Association\, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA\, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world!\nStellar Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nThank you to our event sponsors:\nTymn Urban Design + Media\nSwift Corporate Apparel & Products\nTwenty Five Lusk\nLarry Wong Media
URL:https://www.amasf.org/event/meet-the-stars-of-the-new-american-marketing-association-of-sf/
LOCATION:Twenty Five Lusk\, 25 Lusk St.\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/63c893a910757aa98d04b13d44db0e6b.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170523T083000
DTEND;TZID=America/Los_Angeles:20170524T170000
DTSTAMP:20260909T155200
CREATED:20170616T230245Z
LAST-MODIFIED:20180213T110724Z
UID:10000671-1495528200-1495645200@www.amasf.org
SUMMARY:Incite Group Marketing Summit
DESCRIPTION:How marketing must change.\nEngage a customer who is tired of marketing.\n3 in-depth marketing conferences. One Incite Summit. Our Summit breaks into three separate conferences on personalization\, content & storytelling\, and attribution. Choose which sessions to attend to build a personalized conference agenda matching your priorities!
URL:https://www.amasf.org/event/incite-group-marketing-summit/
CATEGORIES:Partner Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170425T180000
DTEND;TZID=America/Los_Angeles:20170425T200000
DTSTAMP:20260909T155200
CREATED:20170413T163722Z
LAST-MODIFIED:20181116T213017Z
UID:10000652-1493143200-1493150400@www.amasf.org
SUMMARY:It's Time We All Worked Happy
DESCRIPTION:Adding beer & wine makes everything better…doesn’t it?\nCome join the AMA San Francisco Chapter event on April 25\, and enjoy Gilman Brewing beer and a tasting of Boisset Collection wines during an informative session on the secrets of workplace happiness and career success for Bay Area marketers delivered by Robert Half and The Creative Group.\nThe Creative Group Presents the Secrets to Career Success for Bay Area Marketers\nHow can both client-side marketers and agencies in the Bay Area improve employee engagement and build a positive work environment to attract and retain the best talent?\nLearn the secrets derived from a survey of Bay Area digital\, marketing\, PR\, and creative professionals and employers:\nKey factors for career mobility in marketing\n\nMapping your career path between freelancer\, agency\, and corporate in-house opportunities\nThe evolving job roles\, titles\, and functions of today’s best marketing teams\nHow your compensation compares to the regional market…and how to increase it!\nThe link between happy employees and performance\nSpecific steps you can take to increase employee satisfaction and create a culture of success\n\n\nSpeaker:\nHeather Johnston\, Regional Vice President for Robert Half Technology and The Creative Group. Heather oversees operations throughout the Bay Area\, leading providers of highly skilled technology and creative professionals.\nWHEN: Tuesday\, April 25\, 6:00-8:00 PM\nWHERE: The Conference Room\, B2\, 650 California Street\, San Francisco\, CA\nEARLY BIRD PRICING: AMAsf members ($20) / Non-members ($30)\nREGULAR PRICING: AMAsf members ($30) / Non-members ($45)\nVenue Sponsor: \n\nWine Sponsor:\n\nBeer Sponsor:
URL:https://www.amasf.org/event/its-time-we-all-work-happy/
LOCATION:The Conference Room\, 650 California St.\, B2\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/413b167cf8d4171ea6ec75a4e8ad337d.jpg
END:VEVENT
END:VCALENDAR