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DTSTART;TZID=America/Los_Angeles:20180517T180000
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DTSTAMP:20260908T132627
CREATED:20180413T121023Z
LAST-MODIFIED:20181116T214137Z
UID:10000712-1526580000-1526590800@www.amasf.org
SUMMARY:AMA SF Marketing Leadership Forum
DESCRIPTION:We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17\, 2018\, as we bring together top executives from Netflix\, Lyft\, MyFitness Pal\, and VF Corporation to discuss the hottest topics\, trends\, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights\, communications\, digital innovation\, leadership\, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat!\nPanelists:\n• Adrien Lanusse – VP of Global Consumer Insights at Netflix\n• Samantha Goldman – Head of Marketing for Lyft Business\n• Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face\, Vans\, Timberland\, Nautica\, and Wrangler)\nModerator:      \nTara-Nicholle Nelson\, CEO of TCI and former VP\, Marketing at MyFitness Pal
URL:https://www.amasf.org/event/ama-sf-marketing-leadership-forum/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180510T180000
DTEND;TZID=America/Los_Angeles:20180510T200000
DTSTAMP:20260908T132627
CREATED:20180413T115924Z
LAST-MODIFIED:20181116T214134Z
UID:10000711-1525975200-1525982400@www.amasf.org
SUMMARY:Working Better Together: Moving from "yes\, but" to "yes\, and"
DESCRIPTION:**This event is for senior level marketers ONLY\nWorking Better Together\nMoving from “yes\, but”\, to “yes\, and” \nIs saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication?\nWorking Better Together is a fun\, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques\, communication science\, and management theory\, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop\, we will focus on:\n· Team building — embracing the principle of “making your partner look good”\n· Collaboration — cultivating trust in teams through applied improvisation\n· Communication — developing collective narratives that will drive your team\nApplied improvisation has been embraced in many fields such as healthcare\, leadership\, technology\, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan\, Kat Koppett\, and Keith Johnstone\, this workshop offers a dynamic experience to inspire working better together.\nGUEST SPEAKERS\nMallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist\, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.
URL:https://www.amasf.org/event/working-better-together-moving-from-yes-but-to-yes-and/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/7d1ec76dfa2ea24489f51c458252a825.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180429T080000
DTEND;TZID=America/Los_Angeles:20180502T170000
DTSTAMP:20260908T132627
CREATED:20180327T193043Z
LAST-MODIFIED:20180327T193044Z
UID:10000710-1524988800-1525280400@www.amasf.org
SUMMARY:The Fearless Marketers - Marketing Nation Summit
DESCRIPTION:The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo\, the conference assembles the best and brightest minds in the digital transformation of marketing\, advertising\, IT\, services\, and beyond. Cutting-edge thought leadership\, industry best-practices\, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.
URL:https://www.amasf.org/event/fearless-marketers-marketing-nation-summit/
LOCATION:Moscone Center West\, 800 Howard St\, 3rd Level Lobby\, San Francisco\, CA\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/The-Fearless-Marketers-Marketing-Nation-Summit.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T180000
DTEND;TZID=America/Los_Angeles:20180425T210000
DTSTAMP:20260908T132627
CREATED:20180307T192254Z
LAST-MODIFIED:20181116T214131Z
UID:10000709-1524679200-1524690000@www.amasf.org
SUMMARY:AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
DESCRIPTION:AMA DOUBLE FEATURE\nVideo Streaming Trends & Using Big Data to Predict Profitability\nSpeakers:\nLinda Sharp/Becke Broadbent\, CRV Tech\nJessica Wong\, CBSi\nFrom Desktop to OTT: Trends in Video Streaming \nHow are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services\, like Hulu\, Netflix\, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.\nTaming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) \nLinda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal\, retention rates and sales forecasts by paying attention to what people DO\,  as well as what they SAY.\nA big THANK YOU to General Assembly\, our venue sponsor for this event!\nAbout Our Event Partner\nThe Insights Association’s Northwest Chapter is a community of marketing researchers\, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco\, Portland\, Seattle and annually in Las Vegas highlight the trends\, techniques and tools of our answer-seeking trade.
URL:https://www.amasf.org/event/ama-sf-double-feature-video-streaming-trendsusing-big-data-to-predict-profitability/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/37ddf8c9179c30cd35cfff39ab183497.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T123000
DTEND;TZID=America/Los_Angeles:20180425T140000
DTSTAMP:20260908T132627
CREATED:20180118T131226Z
LAST-MODIFIED:20181116T213725Z
UID:10000693-1524659400-1524664800@www.amasf.org
SUMMARY:Evolving Role of the Marketer
DESCRIPTION:It’s never been a more complicated time to be a marketer\nFrom merely placing advertising creative to now having a seat on the executive table\, modern marketers must keep pace with social media\, customer data\, advertising trends\, influencer marketing\, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky\, you have a large team to tackle each of these areas\, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. \nSpeaker Panel\nErika Bjork is an executive with over 23 years of experience in corporate citizenship\, interactive marketing\, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm\, she collaborates with organizations to create and implement a game plan for their brand\, culture\, message architecture and audience engagement.\nKaren Meier is the marketing manager for Andersen Corporation\, the company that has revolutionized the window and door business for more than 110 years. With more than 15 years of experience\, she focuses on combining digital assets and print assets to deliver a return on investment by utilizing data analytics\, market trends\, and community feedback.\nRashael Parker is the Director of Advertising and Creative at Raley’s\, where she uses her experience in marketing\, design\, brand management\, visual communications and public relations to ensure that Raley’s is tightly connected to its customers. Rashael’s focus on vision means that she is always evolving as a CMO\, finding new directions to guide the path through the ever-evolving technological landscape of marketing communications.
URL:https://www.amasf.org/event/evolving-role-of-the-marketer/
LOCATION:Fat City Bar & Grill\, Private Room\, 1001 Front Street\, Old Sacramento\, CA\, 95814\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4aa1d249dcbcb26d7d06cacca7372184.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180418T083000
DTEND;TZID=America/Los_Angeles:20180420T120000
DTSTAMP:20260908T132627
CREATED:20180302T230301Z
LAST-MODIFIED:20180302T230301Z
UID:10000708-1524040200-1524225600@www.amasf.org
SUMMARY:Google Analytics 3-Day Intensive Course
DESCRIPTION:This intensive course over three half-days will prepare you to take the Google Analytics Individual Qualification and excel at using digital analytics for business success.
URL:https://www.amasf.org/event/google-analytics-3-day-intensive-course/
LOCATION:The Boardroom\, 601 West 5th Avenue\, 2nd Floor\, Anchorage\, AK\, 99501\, United States
CATEGORIES:Alaska
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Google-Analytics-3-Day-Intensive-Course.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180405T180000
DTEND;TZID=America/Los_Angeles:20180405T200000
DTSTAMP:20260908T132627
CREATED:20180228T201824Z
LAST-MODIFIED:20181116T213729Z
UID:10000700-1522951200-1522958400@www.amasf.org
SUMMARY:Fast Track Your Career - AMA SF Speed Networking
DESCRIPTION:Fast track your career with a night of speed networking hosted by AMA SF!\n\nAMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area!\n\n\nAMA Members receive a FREE ticket through March 15th with valid AMA Member ID. \n\n\nSpecial thanks to our sponsors:
URL:https://www.amasf.org/event/fast-track-your-career-amasf-speed-networking/
LOCATION:WeWork Transbay\, 535 Mission St. 14th Fl\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/1dd4871cb3d55a46090070c917d2fd39.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T180000
DTEND;TZID=America/Los_Angeles:20180328T200000
DTSTAMP:20260908T132627
CREATED:20180228T133955Z
LAST-MODIFIED:20181116T213728Z
UID:10000699-1522260000-1522267200@www.amasf.org
SUMMARY:BYOC: Bring Your Own Challenge Networking Event
DESCRIPTION:Back by Popular Demand\, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event.\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work\n\nEvent Sponsor: TriNet\n \nEvent Sponsor: Liquid Caterers
URL:https://www.amasf.org/event/byoc-bring-your-own-challenge-networking-event/
LOCATION:WeWork 600 California Street\, 600 California Street 11th Floor\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/27d9447c171564e3b3f9c9f503b9b72a.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T123000
DTEND;TZID=America/Los_Angeles:20180328T140000
DTSTAMP:20260908T132627
CREATED:20180118T131103Z
LAST-MODIFIED:20181116T213723Z
UID:10000692-1522240200-1522245600@www.amasf.org
SUMMARY:Social Media Optimization
DESCRIPTION:Social Media Strategy Changes Regularly; How Well Are You Keeping Up?\nClosing out our three-month series on promoting your brand for 2018\, we have invited some of Sacramento’s top influencers to talk about their viewpoints on social media\, share how they optimize their social channels\, and give their forecasts for where social is taking us. \nWith Facebook\, Twitter\, Instagram\, LinkedIn\, YouTube\, and Snapchat all offering their own advertising platforms today\, the requirements\, costs\, and algorithms can be challenging to keep up. Join us for lunch\, catered by Scott’s Seafood\, and get your questions answered on anything from best practices for optimizing your budget\, to keeping fresh content\, to reader engagement.\nSpeaker Profiles\nKachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc\, delivers real stories in vivid\, interesting ways—sure to catch both your eye\, your heart and maybe even a laugh. Through her activities\, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine\, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger.\nFaith Lopez is a Sacramento native and CEO of FAITHMARI\, Inc.\, the leading social management company in the Sacramento region. For the past five years\, she has been growing the social presence of a wide variety of clients. Her clients range from Visit Sacramento\, CAGROWN\, Farm-to-Fork and Ginger Elizabeth\, to boutique hotels along the California coast and as far as the Scottish Highlands. \nKaren Lewis is the media manager for Sagent Marketing. Her extensive background includes strategic campaign planning\, media planning\, paid media execution\, brand management\, and social media strategy. Her technical acumen\, social media knowledge\, and extensive media experience contribute additional value to this panel discussion. In her spare time\, Karen can be found playing board games with her three children and husband\, traveling and completing an occasional half marathon.
URL:https://www.amasf.org/event/social-media-advertising/
LOCATION:Westin Sacramento\, 4800 Riverside Blvd. (I-5\, Pocket Area)\, Sacramento\, CA\, 95822\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/501ba26c84903349312278ebf3e1bf2d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180321T103000
DTEND;TZID=America/Los_Angeles:20180321T120000
DTSTAMP:20260908T132627
CREATED:20180302T153657Z
LAST-MODIFIED:20180302T225748Z
UID:10000705-1521628200-1521633600@www.amasf.org
SUMMARY:Coffee & Conversation
DESCRIPTION:Are you a marketer who wants to improve your skills while meeting other amazing marketers in the area? Join us for this informal conversation about the Colorado American Marketing Association. We will answer questions and help you determine how the Colorado AMA could be the perfect fit for your professional development and networking goals.  Both members and potential members are welcome.\n\nThere is no cost to attend.
URL:https://www.amasf.org/event/coffee-conversation/
LOCATION:Union Station\, 1701 Wynkoop St\, Denver\, CO\, 80202\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Coffee-Conversation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180315T070000
DTEND;TZID=America/Los_Angeles:20180315T090000
DTSTAMP:20260908T132627
CREATED:20180302T153135Z
LAST-MODIFIED:20180302T225610Z
UID:10000704-1521097200-1521104400@www.amasf.org
SUMMARY:Digital Series: Personalized Messaging and Digital Automation
DESCRIPTION:Spotlighting a fast-growing marketing automation company in Denver\, Marketo has teamed up with the CO AMA to host a panel discussion about personalized messaging across digital platforms. The panel will feature Marketo professionals who will dive into personalized messaging and engagement tactics best practices\, as well as digital automation case studies from actual clients. Don’t miss this hot topic event! Breakfast and coffee will be served.
URL:https://www.amasf.org/event/digital-series-personalized-messaging-digital-automation/
LOCATION:Marketo\, 707 17th Street #3600\, Denver\, CO\, 80202\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Digital-Series-Personalized-Messaging-and-Digital-Automation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T170000
DTEND;TZID=America/Los_Angeles:20180314T193000
DTSTAMP:20260908T132627
CREATED:20180302T152803Z
LAST-MODIFIED:20180307T212728Z
UID:10000703-1521046800-1521055800@www.amasf.org
SUMMARY:AMA Industry Mixer with GoSpotCheck
DESCRIPTION:Denver software company GoSpotCheck is hosting the CO AMA March Industry Mixer. Network with professionals across a variety of industries\, check out GoSpotCheck’s space\, and learn more about the AMA. CO AMA Industry Mixers occur monthly. If you are interested in hosting\, please contact info@coloradoama.com.
URL:https://www.amasf.org/event/ama-industry-mixer-gospotcheck/
LOCATION:GoSpotCheck\, 1500 Market Street\, Denver\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/AMA-Industry-Mixer-with-GoSpotCheck.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T113000
DTEND;TZID=America/Los_Angeles:20180314T133000
DTSTAMP:20260908T132627
CREATED:20180302T155101Z
LAST-MODIFIED:20180302T211533Z
UID:10000707-1521027000-1521034200@www.amasf.org
SUMMARY:Does your SEO strategy rely on luck?
DESCRIPTION:Search engine optimization is a rapidly and ever-evolving field. SEO strategies and initiatives that were once fail-proof may no longer be delivering your desired results. Learn why last year’s approaches to increasing your website traffic won’t give you the same quantity and quality of visitors now. And\, more importantly\, what to do about it.
URL:https://www.amasf.org/event/seo-strategy-rely-luck/
LOCATION:Seattle Yacht Club\, 1807 E Hamlin Street\, Seattle\, WA\, United States
CATEGORIES:Puget Sound (Seattle)
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Does-your-SEO-Strategy-Rely-on-Luck.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T110000
DTEND;TZID=America/Los_Angeles:20180308T144500
DTSTAMP:20260908T132627
CREATED:20180302T095815Z
LAST-MODIFIED:20180302T211252Z
UID:10000701-1520506800-1520520300@www.amasf.org
SUMMARY:FANtastic Marketing: AMA March Luncheon + Workshop
DESCRIPTION:Learn the secrets of building loyal customers that do the promotion for you at this exclusive luncheon and half-day workshop with national high octane sales and marketing expert\, Meredith Oliver.
URL:https://www.amasf.org/event/fantastic-marketing-ama-march-luncheon-workshop/
LOCATION:Beartooth Theatre Pub & Grill\, 1230 W 27th Ave\, Anchorage\, AK\, 99503\, United States
CATEGORIES:Alaska
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/FANtastic-Marketing-Anchorage-AK.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T090000
DTEND;TZID=America/Los_Angeles:20180308T140000
DTSTAMP:20260908T132627
CREATED:20180227T170948Z
LAST-MODIFIED:20180227T171154Z
UID:10000697-1520499600-1520517600@www.amasf.org
SUMMARY:Reach your Customers with Innovative Marketing\, Compelling Content and Impactful Social
DESCRIPTION:Cutting through the wall of noise and meaningfully engaging customers is 1) critical for business success\, and 2) …Easier said than done. Register for this FREE live webinar (March 8th\, 12noon ET) to hear proven and powerful solutions.
URL:https://www.amasf.org/event/reach-customers-innovative-marketing-compelling-content-impactful-social/
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/02/Reach-your-Customers-with-Innovative-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180307T180000
DTEND;TZID=America/Los_Angeles:20180307T200000
DTSTAMP:20260908T132627
CREATED:20180302T152123Z
LAST-MODIFIED:20180302T211002Z
UID:10000702-1520445600-1520452800@www.amasf.org
SUMMARY:Strategy! The Workout
DESCRIPTION:That’s the question this two-hour session seeks to answer. In a high energy\, hands-on workout\, attendees will run through survival techniques that help creative brains quickly get to good strategy while exploring ways to practice every day. They’ll leave supercharged but\, most importantly\, they’ll take with them clear definitions of words such as “problem”\, “insight”\, “idea”\, and “strategy”\, and a determination to do more strategic\, more creative work back at their desks.
URL:https://www.amasf.org/event/strategy-the-workout/
LOCATION:Invoke\, 400-322 Water St.\, Vancouver\, Canada
CATEGORIES:British Columbia
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Strategy-The-Workout-AUGUST-2017.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180306T113000
DTEND;TZID=America/Los_Angeles:20180306T130000
DTSTAMP:20260908T132627
CREATED:20180302T154447Z
LAST-MODIFIED:20180302T211125Z
UID:10000706-1520335800-1520341200@www.amasf.org
SUMMARY:What Does SMB Want From the Portland Marketing Community? A panel discussion – March Luncheon
DESCRIPTION:What do small and medium-sized businesses need from the Portland marketing and creative community? Where do you find those resources and how do you make those relationships work? \nJoin us on March 6 for a discussion of what these marketing needs are\, where to find the resources you need\, and how you can use those resources most effectively.
URL:https://www.amasf.org/event/smb-want-portland-marketing-community-panel-discussion-march-luncheon/
LOCATION:BridgePort Brewpub\, 1313 Northwest Marshall Street\, Portland\, OR\, 97209\, United States
CATEGORIES:Portland
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/what-does-smb-want-from-the-portland-marketing-ama-pdx-march-luncheon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180226T163000
DTEND;TZID=America/Los_Angeles:20180226T180000
DTSTAMP:20260908T132627
CREATED:20180118T131609Z
LAST-MODIFIED:20180214T171709Z
UID:10000694-1519662600-1519668000@www.amasf.org
SUMMARY:An Interview with Russ Klein\, AMA CEO
DESCRIPTION:As CEO for the American Marketing Association\, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising\, but he now aspires to be the torch bearer for all marketers.​
URL:https://www.amasf.org/event/interview-russ-klein-ama-ceo/
CATEGORIES:AMA Events,Sacramento
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/02/43038121179-40734656-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180223T080000
DTEND;TZID=America/Los_Angeles:20180225T120000
DTSTAMP:20260908T132627
CREATED:20180110T212814Z
LAST-MODIFIED:20180213T111911Z
UID:10000689-1519372800-1519560000@www.amasf.org
SUMMARY:2018 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2018-ama-winter-academic-conference/
LOCATION:Sheraton New Orleans\, New Orleans\, LA\, 70130\, United States
CATEGORIES:AMA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180221T173000
DTEND;TZID=America/Los_Angeles:20180221T193000
DTSTAMP:20260908T132627
CREATED:20180118T130942Z
LAST-MODIFIED:20181116T213722Z
UID:10000691-1519234200-1519241400@www.amasf.org
SUMMARY:Influencer Marketing
DESCRIPTION:Registration includes food and one beer or wine included! Don’t miss this great event.\nThe value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all\, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However\, much of this success is an outcome of an effective influencer outreach program.\nA study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence\, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients. \nDo you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts. \nAbout the Speakers:\nShane Barker is a digital marketing consultant who specializes in influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, as well as written for INC\, Forbes\, HuffingtonPost and other outlets.\nGordon Fowler founded Sacramento’s 3fold Communications in 2004 after 15 years of national marketing and advertising industry experience. Almost 15 years later\, 3fold Communications has become an award-winning\, multi-million dollar agency and a leader in socially conscious marketing.
URL:https://www.amasf.org/event/influencer-marketing/
LOCATION:Kupros Craft House\, 1217 21st Street\, Sacramento\, CA\, 95816\, United States
CATEGORIES:Sacramento
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180206T180000
DTEND;TZID=America/Los_Angeles:20180206T203000
DTSTAMP:20260908T132627
CREATED:20180110T204631Z
LAST-MODIFIED:20181116T213346Z
UID:10000687-1517940000-1517949000@www.amasf.org
SUMMARY:The Neuroscience of Being Memorable
DESCRIPTION:Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention\, many of which go ignored. In this session\, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience\, revealing how the brain processes information. The key is understanding what makes people pay attention\, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action.\nGUEST SPEAKER:\n\n\n\nCarmen Simon is a cognitive neuroscientist\, author and founder of Memzy\, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book\, “Impossible to Ignore: Create Memorable Content to Influence Decisions\,” has won the acclaim of publications such as Inc.com\, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates\, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate\, academic\, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate\, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all\, what’s the use of memory if people don’t act on it?\n\n\n\n\n\n\nVENUE SPONSORS:
URL:https://www.amasf.org/event/the-neuroscience-of-being-memorable/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180129T173000
DTEND;TZID=America/Los_Angeles:20180129T210000
DTSTAMP:20260908T132627
CREATED:20180102T215943Z
LAST-MODIFIED:20181116T213342Z
UID:10000686-1517247000-1517259600@www.amasf.org
SUMMARY:SOLD OUT - AMA SF Career Fair 2018
DESCRIPTION:SOLD OUT – TICKETS NOT AVAILABLE AT DOOR\nWow! We have an amazing turn out tonight. Unfortunately\, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/\nLet us help you land your dream marketing job!\nThe AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group\, Vitamin T and the Crawford Group for a night of intimate networking – FREE to all AMA members.\nIn addition\, we’ll have a Peak Performance Strategy workshop led by Stephen Litman\, a Tony Robbins Trainer\,  and a 2018 Creative Hiring and Compensation presentation by  Lisa Gibello\, VP of Recruiting from The Creative Group.\nStay tuned to our AMA SF Event Page as we announce new partners joining this event.\nHosted beer\, wine and light bites.\nPre-registration is required as space is limited — so reserve your spot today!\n\nFeatured Speakers:\n\n\nAs National Trainer for Tony Robbins\, Stephen Litman consults with Fortune 500 companies\, executives\, managers and sales professionals in the areas of Peak Performance\, leadership\, organizational behavior\, psychology of achievement and sales. Stephen’s passion in life is to inspire others to reach their greatest potential. Before joining Tony Robbins\, was an early member of the real estate firm\, Compass\, which has been valued at over $1 billion dollars. Stephen is excited to share his sales and marketing experience with you.\n\n\n\nLisa Gibello is the San Francisco based Vice President of Recruiting for The Creative Group\, a division of Robert Half specializing in the placement of highly skilled creative professionals including interactive\, design\, marketing and social media on a project and full-time basis.  In her role\, Lisa partners with top design agencies and tech companies and is actively involved in building strategic alliances with local schools and national industry organizations\, all while continuing to place creative professionals in rewarding positions.\n\n\n\n\n\n\nRobert Half & The Creative Group\nThe Creative Group specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Below is a list of position The Creative Group often recruits for:\nAccount Manager\, Art Director\, Content Manager\, Copywriter\, Front End Developer\, Graphic Designer\, Marketing Assistant\, Marketing Manager\, Production Artist\, SEO Specialist\, Social Media Manager\, User Experience (UX) Designer\, User Interface (UI) Developer\, Web Analytics Specialist\, Web Designer.\n\nCrawford Group\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team. To learn more\, visit us at crawfordgroup.com. Some of the title they recruit for:\nMarketing Coordinator\, Social Media Manager\, Tradeshow and Events Specialist\, Creative Program Manager\, Marketing Communications Events Manager\, Digital Marketing Program Manager\, Events Campaign Manager\, Executive Briefing Center Manager/Director\, Content Marketing manager\, Internal Communications Specialist\, Campaign Project Manager\, Demand Marketing Manager\, Meeting and Events Manager\, Graphic Designer\, Copywriter\, Marketing Operations\, Product Marketing Manager\, Field Marketing Events Manager\, Channel Marketing Manager\, Email Marketing Specialist\, Internal Communications\, Executive Communications Manager\, SEO/SEM Manager\, Graphic Designer\, Event Registration Manager\n\nVitamin T\nWith new job postings every day\, Vitamin T has personal connections with the top creative companies and places the best digital creatives in the best freelance or temp-to-hire positions. They recruit for all type of marketing manager and director roles in the following departments:\nDigital Marketing\, Online Marketing\, Demand Generation Marketing\, Digital Acquision\, Growth Marketing\, Digital Strategy\, Web Analyst\, Statistical Analyst\, Data Scientist\, Marketing Technology\, Solutions Architect\, Consultants\, Marketing Platforms\, Marketing Solutions Marketing Systems and Analytics Specialists.\n\nPAN Communications\nPAN Communications is an integrated marketing & PR agency for B2B tech and healthcare brands. Headquartered in Boston\, with offices in San Francisco\, Orlando and NYC\, our award-winning\, employee focused culture continues to attract some of the best talent each city has to offer. PAN employees have the opportunity to bring their unique skillsets to PR programs for leading and emerging brands nationally and globally. Our top-notch career development approach\, excellent benefit offerings and the impressive tenure of our management teams keeps our employees engaged\, challenged and thinking long-term.\nPan’s San Francisco office is in rapid growth mode. We are always looking for candidates that come from a strong PR agency background with proven success working in B2B tech and healthcare programs. We are currently hiring at the senior account executive level – seeking candidates with 3-5 years of experience\, a passion for integrated marketing and PR\, a great sense of humor and a strong sense of assertiveness\, accountability and creativity.\n\nSCION STAFFING\nScion Staffing is an award-winning full-service executive search firm\, direct-hire\, and temporary staffing agency that provides clients with extraordinary talent for hire. We specialize in non-profit staffing and can provide talent for San Francisco\, Portland\, Seattle and beyond. As a socially-conscious staffing company\, it is our goal to help our communities\, corporate clients\, and skilled candidates connect\, benefit\, and grow successfully.\nThe types of candidates we seek are those in the fields of accounting\, finance\, administration\, customer service and those with experience in executive roles. We serve all roles in a variety of sectors primarily involving nonprofit organizations. We recruit for a variety of roles primarily aligning with the types of candidates we seek. We specialize in professional clerical but have knowledge of and are able to service most industries.\n\nV/G\nOur strategic talent acquisition and development services go beyond simply blending the science of data technology and the art—perhaps more accurately\, the heart—of human connection. We diligently strive to deliver a match that transforms your business and the candidate’s career trajectory. The end result is an indisputable track record of mutual success for both employer and candidate. V/G (Vermeulen Group) is a talent acquisition and development company for high growth B2B and B2C technology companies.\nProduct Management\, Product Marketing\, Executive Sales\, Marketing and Operational Leadership in Advertising and Marketing Technology\n\nVibes\nVibes helps marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobile marketing. The Vibes Mobile Engagement Platform\, enables marketers to easily manage all mobile communication channels including text messaging\, push notifications\, Apple Wallet\, Google Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than ten billion mobile experiences on behalf of customers that include Chipotle\, Discover\, Old Navy\, Home Depot\, PetSmart\, Toys r’ Us\, and Allstate.\nDemand Generation Specialist\, Marketing Operations Manager\, Marketing Intern\nDirect sponsorship inquiries to Kimberly Hergenrader at kimberly.hergenrader@amasf.org.
URL:https://www.amasf.org/event/ama-sf-career-fair-2018/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/6f9e38bb98cf23d43e667943a8b9e9f5.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180117T123000
DTEND;TZID=America/Los_Angeles:20180117T140000
DTSTAMP:20260908T132627
CREATED:20180118T130650Z
LAST-MODIFIED:20181116T213721Z
UID:10000690-1516192200-1516197600@www.amasf.org
SUMMARY:Raising Brand Personalization @ Tower Cafe
DESCRIPTION:Individuals are a brand’s greatest asset. By improving your individual mission and passion\, you become the best version of yourself for each opportunity that comes your way. Your personal brand is how you appear to the world. Hear from our expert panelists who will help you discover new strategies on how to build your personal brand\, cultivate new clients\, and reach your next best step.\nSpeaker Panel:\nMeghan Phillips\, Owner\, Honey AgencyKimberlie Hiltachk\, Founder\, Hiltachk Marketing Group Amanda Russell\, Creative Director at Outlaw Consulting Group\n\nChoose your lunch option during registration:\n\nBRAZILIAN CHICKEN SALAD\nTHAI STEAK SALAD\nTHE EARTH BURGER\nBORRACHO BURGER\nTHE ALL AMERICAN BURGER
URL:https://www.amasf.org/event/raising-brand-personalization-tower-cafe/
LOCATION:Tower Cafe\, 1518 Broadway\, Sacramento\, CA\, 95818\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2d2b86cedab527ad07ce743361f2e7a4.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171215T083000
DTEND;TZID=America/Los_Angeles:20171215T160000
DTSTAMP:20260908T132627
CREATED:20171113T184003Z
LAST-MODIFIED:20181116T213339Z
UID:10000683-1513326600-1513353600@www.amasf.org
SUMMARY:Product Marketing Community: San Francisco 2017
DESCRIPTION:Visit ProductMarketingCommunity.com \nAbout the Product Marketing Community San Francisco Conference:\nDisruption–the good kind-happens when you fill a room with the best and the brightest among your peers\, thought leaders\, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth in the Digital Era”\, it’s a day packed with insights\, networking\, and “Holy crap\, I didn’t know that!” moments.\nWhy Should You Attend?\nAs if the networking isn’t enough\, we’ve got three top-drawer keynote speakers bringing the disruptive: PRAGMATIC MARKETING + CEB/ GARTNER + SiriusDecisions.  Workshops\, insights\, and meet-the-expert sessions will plunge elbow-deep into:\n\nDefining buyers and their purchase process\nAligning Product Marketing as a strategic function \nGo-to-market planning and execution\nLaunches and campaigns\nSales Enablement\n\nAnd food\, my friend.  Mmmmmm. Food\nAm I the right audience? \nTake a peek in the mirror—Are you seeing a Product Marketer\, Product Manager\, Field Marketer\, Content Marketer\, Marketing Project Manager\, Analyst\, Coordinator or Product Engineer? Then yes\, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
URL:https://www.amasf.org/event/product-marketing-community-san-francisco-2017/
LOCATION:San Francisco Marriott Marquis\, 780 Mission Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/170d5722573ed962f6127fd1ddcf5995.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171206T140000
DTEND;TZID=America/Los_Angeles:20171207T200000
DTSTAMP:20260908T132627
CREATED:20171113T212259Z
LAST-MODIFIED:20180213T112058Z
UID:10000684-1512568800-1512676800@www.amasf.org
SUMMARY:Global Growth Marketing Conference 2017
DESCRIPTION:Our partner — Growth Marketing Conference — has a Special 25 % discount for you on their big Global Growth Marketing Conference 2017 show\, December 6-7 in San Francisco! It’s the only event dedicated to teaching what it actually takes to move your growth needle — no filler\, no fluff — so you can start hitting the growth numbers you know you deserve. The Global Growth Marketing Conference 2017 Agenda just went live! Discover our hands-on\, tactical workshops like: \n\nAdvanced User Acquisition\nAdvanced Conversion and Onboarding\nAdvanced Retention and Monetization\nB2B Growth Tactics\nMobile Growth\n\nCheck out the full list of workshops here. \nAnd then turn your attention to our strategic\, actionable sessions\, including: \n\nWhy Product Marketing is the Growth Secret Weapon You Absolutely Must Have\nHow Duolingo Grew from 3 Million to 170 Million Users in Just 4 Years\nYour 5-Point Blueprint for Building a Successful Growth Framework\nWhy Building the Right Growth & Monetization Team Gives You an Incredibly Unfair Advantage\nExecutive Panel: High-Growth Startup Founders & CEOs Share Their Growth Playbooks\n\nSave 25% On Global Growth Marketing Conference 2017 Now
URL:https://www.amasf.org/event/global-growth-marketing-conference-2017/
LOCATION:Fairmont San Francisco\, 950 Mason St.\, San Francisco\, CA\, 94108\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171206T073000
DTEND;TZID=America/Los_Angeles:20171208T130000
DTSTAMP:20260908T132627
CREATED:20171204T182916Z
LAST-MODIFIED:20171204T183007Z
UID:10000685-1512545400-1512738000@www.amasf.org
SUMMARY:Advocamp
DESCRIPTION:Advocamp: The biggest customer engagement\, experience and advocacy event of the year. Join 1\,000 customer-obsessed business leaders over 3 days (Dec. 6-8 in San Francisco)) to learn how to delight your customers and turn advocacy into a sustainable competitive advantage. Advocamp is a global business gathering focused on one transformational idea: the future belongs to companies that develop and mobilize advocates as their primary goal. It’s the only conference in the world that celebrates the culture of customer love and advocacy while also providing you the tools you need to transform your customer obsession into a defined business strategy. Attend Advocamp to explore new models of customer engagement aimed at developing and mobilizing advocates – delivered by some of the brightest minds and most experienced leaders and practitioners.
URL:https://www.amasf.org/event/advocamp/
LOCATION:Hyatt Regency\, 5 Embarcadero Center\, San Francisco\, CA\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171205T173000
DTEND;TZID=America/Los_Angeles:20171205T203000
DTSTAMP:20260908T132627
CREATED:20171016T221344Z
LAST-MODIFIED:20181116T213335Z
UID:10000680-1512495000-1512505800@www.amasf.org
SUMMARY:Jingle Mix & Mingle with AMA SF and PRSA
DESCRIPTION:AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season\, co- hosting this year’s Jingle Mix & Mingle!\nGet in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the North Bay Fire Relief Fund\, from which proceeds will go directly to families in need. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nPre-registration is required as space is limited — so reserve your spot today!\n\nSponsored by:\n\n\nPartnering with PRSA\n\n\n\n\n\nGold Sponsors: Cision\n\n\n\n\n\nSilver: ClickTime\, Breakaway Communications\n\n\n\n \n\n\nBronze: FocusVision\, Innovate MR\, TriNet\n\n\n\n\n\nInKind: Swift Branded Apparel & Products\n\n\n\n\nInKind: Stockpile\, Inc\n\nInKind: League of Chefs \n\nDJ – Ezpzevent Services\n\nEZ-PZ. Event & DJ Services.\n\n\n\nDirect sponsorship inquiries to Liz Oh Wade at liz.wade@amasf.org.
URL:https://www.amasf.org/event/jingle-mix-mingle-with-ama-sf-and-prsa/
LOCATION:Monroe\, 473 Broadway\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171130T170000
DTEND;TZID=America/Los_Angeles:20171130T193000
DTSTAMP:20260908T132627
CREATED:20171103T223008Z
LAST-MODIFIED:20181116T213338Z
UID:10000682-1512061200-1512070200@www.amasf.org
SUMMARY:2017 Wrap Party: BYOC…Bring Your Own Challenge
DESCRIPTION:This event is open to senior level marketers.\n\nThe Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC…Bring Your Own Challenge\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work
URL:https://www.amasf.org/event/2017-wrap-party-byoc-bring-your-own-challenge/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171116T180000
DTEND;TZID=America/Los_Angeles:20171116T203000
DTSTAMP:20260908T132627
CREATED:20171030T225706Z
LAST-MODIFIED:20181116T213337Z
UID:10000681-1510855200-1510864200@www.amasf.org
SUMMARY:Harnessing the Power of AI: Mission Critical Considerations
DESCRIPTION:Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential.\nWe’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing\, content creation and market research services.\nThis not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed.\nFeaturing Guest Speakers:\n\n\n \nSami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business\, University of Pennsylvania. Over his 15-year career\, Sami has developed deep expertise in enterprise software generally\, and artificial intelligence in particular\, and it’s applications in marketing analytics and data science. His current focus is on enabling brands to make sense of the troves of unstructured consumer data to make better business decisions.\n\n\n \nKurt McCulloch is a Senior User Experience Researcher at LinkedIn that believes human-centered design methods are often the fastest\, cheapest way to mitigate business risk on the path to launching products people love. He has degrees in Architectural Design and Cultural Anthropology from the University of Oregon and an MBA in Design Strategy from California College of the Arts. Currently\, he’s helping LinkedIn realize their “members first” principle—so robots work for people\, not on people.\n\n\n \nChris Arrowood is a Design Lead for LinkedIn Messaging\, working on Consumer Messaging products\, as well as the LinkedIn Assistant. Over the last few years\, he has worked on a number of products utilizing Conversational UI\, most recently leading design on the LinkedIn Assistant – LinkedIn’s first bot. He holds a Masters degree in Interaction Design from Carnegie Mellon University and is one of two individuals on LinkedIn endorsed for speaking “Wookie”.\n\n\n\n\nSpecial Giveaway by Swift Swag\n\n\n\n\nVenue Sponsor: General Assembly\n\n\n\n\nIn-kind Sponsor: Tymn Urban Design & Media\n\n\n\n \n\nHosted Beer\, Wine and Light Bites.
URL:https://www.amasf.org/event/harnessing-the-power-of-ai-mission-critical-considerations/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171115T180000
DTEND;TZID=America/Los_Angeles:20171115T203000
DTSTAMP:20260908T132627
CREATED:20180228T125838Z
LAST-MODIFIED:20181116T213726Z
UID:10000698-1510768800-1510777800@www.amasf.org
SUMMARY:Data-Driven: The Future Is Now
DESCRIPTION:The volume of data has grown at unprecedented rate over the last few years. In fact\, according to IBM\, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting\, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity.\nData science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape\, specifically in emerging areas like programmatic advertising\, AI\, and predictive analytics. \nAttendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.
URL:https://www.amasf.org/event/data-driven-the-future-is-now/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e35e98f552675f0a3d7a8dad3710a12e.jpg
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