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DTSTART;TZID=America/Los_Angeles:20180920T180000
DTEND;TZID=America/Los_Angeles:20180920T200000
DTSTAMP:20260907T115306
CREATED:20180817T150100Z
LAST-MODIFIED:20181116T214344Z
UID:10000720-1537466400-1537473600@www.amasf.org
SUMMARY:American Marketing Association Across the Bay: Network with us in Oakland!
DESCRIPTION:Join us on September 20th\, as the American Marketing Association crosses the Bay for its first-ever networking event in downtown Oakland!\nOakland is growing quickly\, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!\n \n\n \nEvent Details\nTransportation: The Overlook Lounge is just a few blocks from the 19th Street BART station and steps from AC Transit’s Transbay line NL from San Francisco.\nFood & Drink: Light bites will be provided. Drink tickets are available to AMA SF members on a limited basis. Drink tickets are available for purchase to non-members.\nEvent Sponsor\n\nweb: http://www.montpericatering.com\nfacebook: https://www.facebook.com/montpericatering/\ninstagram: @montpericatering\n \nPhotography Sponsor\n\n \nVenue Sponsor
URL:https://www.amasf.org/event/american-marketing-association-across-the-bay-network-with-us-in-oakland/
LOCATION:The Overlook Lounge\, 344 20th Street\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180904T080000
DTEND;TZID=America/Los_Angeles:20180907T170000
DTSTAMP:20260907T115306
CREATED:20180510T173438Z
LAST-MODIFIED:20180625T194412Z
UID:10000713-1536048000-1536339600@www.amasf.org
SUMMARY:Content Marketing World 2018
DESCRIPTION:Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from\, and rub elbows with\, the best of the best in the content marketing industry\, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie\, you’ll find your “tribe” at #CMWorld. \nJoin an expected 4\,000 attendees from 70 countries specializing in marketing\, communications\, public relations\, journalism\, social media and more. We offer more than 150 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building\, lead gen\, video\, email marketing\, measurement\, influencer marketing\, native advertising and so much more! \nTo see what #CMWorld is all about\, check out this video: https://youtu.be/in9TAgDgzAs
URL:https://www.amasf.org/event/content-marketing-world-2018/
LOCATION:Huntington Convention Center of Cleveland\, 300 Lakeside Ave E\, Cleveland\, OH\, 44113\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180821
DTEND;VALUE=DATE:20180823
DTSTAMP:20260907T115306
CREATED:20180803T161112Z
LAST-MODIFIED:20180914T201057Z
UID:10000719-1534809600-1534982399@www.amasf.org
SUMMARY:TRANSFORM - The AI event for data-driven marketers
DESCRIPTION:Don’t miss the AI event of the year for growth marketers and anyone invested in their company’s growth. On August 21 & 22 at the beautiful Seminary in Strawberry in Mill Valley\, Transform will deliver case studies and practical lessons from Google\, LinkedIn\, NYT\, Facebook\, Amazon\, Microsoft\, Lyft\, Booking.com\, Pandora\, TGI Friday’s\, Autodesk and more. This is an event you won’t want to miss. Hear from folks like Tom Pinckney\, VP Buyer Experience Applied Research at eBay who recently shared that AI used in search results alone is driving an incremental increase in sales for eBay in the billions of dollars — per quarter! Or\, hear from TGI Friday’s who has used AI to double its off-premise business over the last year and is seeing such fast growth it is struggling to keep up.\n\nThis is the one AI event where you’ll learn how artificial intelligence and data analytics can lower acquisition costs\, boost engagement\, and increase sales and of course you will have a chance to network with an amazing group of thought leaders in the biz. Grab your spot before the event sells out and use promo code VBAMA to get your 30 percent discount!
URL:https://www.amasf.org/event/transform-the-ai-event-for-data-driven-marketers/
LOCATION:The Seminary at Strawberry\, 201 Seminary Drive\, Mill Valley\, CA\, 94941\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180816T180000
DTEND;TZID=America/Los_Angeles:20180816T200000
DTSTAMP:20260907T115306
CREATED:20180613T180440Z
LAST-MODIFIED:20181116T214148Z
UID:10000717-1534442400-1534449600@www.amasf.org
SUMMARY:How to Win at Google AdWords & Analytics
DESCRIPTION:Need measurable\, highly-qualified web traffic for your site? Who doesn’t! Then\, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity.\n\nThis session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms\, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO\, SEM\, growth marketing\, analytics and social media and will aid you in optimizing your brand’s approach.\nFeatured Speakers:\n\nRyder Meehan\nRyder is a 14-year veteran of online acquisition experience across all digital channels\, He has managed digital marketing teams at Samsung Mobile\, Fossil\, Tatcha\, and Razorfish. Ryder launched Meehan Digital in May of 2017\, an online marketing agency offering SEO\, SEM\, growth marketing\, analytics and web design services.\n\n\nDanny Ng\nA technical marketer with 10 years of SEO\, SEM\, analytics and social media advertising experience\, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting group in Hawaii.\n\n\nEvent Sponsor: 
URL:https://www.amasf.org/event/how-to-win-at-google-adwords-analytics/
LOCATION:Meehan Digital\, 1540 Market Street\, #100\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180815T080000
DTEND;TZID=America/Los_Angeles:20180819T170000
DTSTAMP:20260907T115306
CREATED:20180708T214240Z
LAST-MODIFIED:20180710T145104Z
UID:10000718-1534320000-1534698000@www.amasf.org
SUMMARY:sponsorshipX
DESCRIPTION:Come get inspired at sponsorshipX – a fully-immersive conference experience that gathers sponsorship and marketing pros from around the world. \nThis year\, we’ve partnered with Crankworx\, the world’s largest mountain biking festival\, so you can experience the power of sponsorship firsthand in beautiful Whistler\, Canada. Participate in engaging sessions at the top of the mountain\, get VIP access to Crankworx events\, and connect with your industry peers on our group adventures including mountain biking\, ziplining\, hiking and more. \nJoin our top-tier speakers including Ricardo Fort\, VP of Global Sports Partnerships at Coca-Cola\, Pamela Hollander\, VP Consumer Marketing at Allstate\, and Dan Fleetwood\, VP of Global Sponsorships at SAP as they provide their expert opinion on the future of the industry. \nLearn more and get geared up here.
URL:https://www.amasf.org/event/sponsorshipx/
LOCATION:Whistler\, Canada
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180716T000000
DTEND;TZID=America/Los_Angeles:20180718T000000
DTSTAMP:20260907T115306
CREATED:20180122T135817Z
LAST-MODIFIED:20180213T113822Z
UID:10000695-1531699200-1531872000@www.amasf.org
SUMMARY:2018 Nonprofit Marketing Conference: Call for Proposals
DESCRIPTION:Call for Topics Now Open\nAre you ready to share your success story at the 2018 AMA Nonprofit Marketing Conference? \nThe AMA is looking for presentations that best demonstrate how a nonprofit organization achieved success\, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge and skills\, and on those with the most unique approaches and strongest measures of success. \nApproximately 300 attendees represent a wide variety of nonprofit organizations: large\, small\, national\, local\, member associations\, museums\, schools\, universities\, charities\, health care\, government\, etc. In addition\, attendees will be demographically diverse and represent mostly advanced nonprofit marketing practitioners. Lastly\, some attendees have fundraising in their job description\, but many do not. Most attendees are focused on promoting their services\, programs\, or causes through integrated marketing strategies\, and the majority do so on a limited budget. \nThe conference takes place July 16-18\, 2018 in Washington\, D.C. \nThe deadline to submit your topic proposal is January 29\, 2018.
URL:https://www.amasf.org/event/2018-nonprofit-marketing-conference-call-proposals/
LOCATION:Washington\, DC\, 2401 M Street\, NW\, Washington\, DC\, 20037\, United States
CATEGORIES:AMA Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180712T173000
DTEND;TZID=America/Los_Angeles:20180712T200000
DTSTAMP:20260907T115306
CREATED:20180604T212731Z
LAST-MODIFIED:20181116T214145Z
UID:10000716-1531416600-1531425600@www.amasf.org
SUMMARY:AMA SF Enters its 80's!
DESCRIPTION:The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us!\nIndulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss!\nMake sure to brush up on your 80s tunes\, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!\n \n \nVenue Sponsor:\n\nA big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party!\nPhotography Sponsor:\n\n\nEvent Sponsor:\n\nThank you\, Marbles Found Event Production!
URL:https://www.amasf.org/event/ama-sf-enters-its-80s/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180620T180000
DTEND;TZID=America/Los_Angeles:20180620T203000
DTSTAMP:20260907T115306
CREATED:20180517T220857Z
LAST-MODIFIED:20181116T214139Z
UID:10000714-1529517600-1529526600@www.amasf.org
SUMMARY:Capitalize on the Emerging Trends in Communications
DESCRIPTION:Join us on June 20th at Galvanize as we explore Emerging Trends in Communication.\nTrendKite\, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF)\, are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy.\nWith the rise of digital\, PR has moved past mention counting and grown into a scalable marketing channel\, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media.\nAttendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! \nAGENDA\n\nMeasure total impact- Use the metrics best for benchmarking & tracking both business and brand impact\nBe at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix\nLet’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media\nLearn from marketing’s digitization – Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000’s\nGoogle Home Raffle \n\n\nEXECUTIVE PANEL\n\n\nDavid Cardiel\, Director of Segment Marketing at TrendKite is a Demand Marketing Strategist who has spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand and Segment Marketing at TrendKite where he leads a high-performing team in the development and execution of ABM strategies to exceed inbound lead goals.\nHe holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud\, National Instruments\, Hoover’s and Silicon Labs. David keeps busy coaching little league soccer and baseball and volunteering as a leader with the Boy Scouts of America.\n\n\n\n\n\nDeirdre Mahon\, CMO at Zinc has extensive experience managing the marketing function with a particular passion for fast growth\, tech start-ups. Generating demand and building brand are mantras she has lived by over the last two decades where she has taken multiple enterprise solutions to market across cloud\, big data\, and mobile SaaS technologies.  Currently CMO at Zinc\, Deirdre particularly enjoys creating new markets and working closely with sales and product teams. Before Zinc Deirdre spent a short time at HPE post an acquisition and prior to that at Oracle post the GoldenGate Software acquisition. Deirdre hails from Dublin\, Ireland and currently lives in the bay area\n\n\n\nTiffaney Fox Quintana\, VP of Marketing at HelloSign\, joined San Francisco based startup HelloSign in 2016 as the VP of Marketing where she’s responsible for all areas of marketing\, including campaigns\, corporate marketing\, PR/AR\, social media\, content\, analytics and product marketing. Tiffaney sits on the board of the Electronic Signature and Records Association (ESRA)\, the premier trade association focused on the advancement of electronic signatures and records. She has a marked passion for executing creative startup awareness campaigns\, mentoring\, and when she’s not perfecting the marketing funnel\, you can find her rooting for her alma mater basketball team\, the Zags\, or spending time with her family and friends\n\n\n\nBeth Trier\, CEO at Trier and Company is a veteran of the communications industry for more than 20 years\, Beth is a results-driven professional with extensive experience working with technology companies to tell their stories\, accelerate growth and build business value.  A fierce advocate and practitioner of integrated communications\, Beth has led Trier and Company’s significant global growth over the past 17 years by believing deeply that every client is a media company – having the ability to drive\, manage and control the brand narrative. Beth was named to Business Insider’s list of the 50 Best PR People in Tech and was recently awarded Entrepreneur Magazine’s 360 Award.  Beth began her career as a journalist with the San Francisco Chronicle. Moving into PR\, she worked for Apple for several years before joining Burson-Marstellar as VP of the global technology practice. Beth resides in San Francisco – “‘the best place on earth”.
URL:https://www.amasf.org/event/capitalize-on-the-emerging-trends-in-communications/
LOCATION:Galvanize – San Francisco (SoMa)\, 44 Tehama Street Room - Townhall\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180615T090000
DTEND;TZID=America/Los_Angeles:20180615T173000
DTSTAMP:20260907T115306
CREATED:20180525T223621Z
LAST-MODIFIED:20181116T214142Z
UID:10000715-1529053200-1529083800@www.amasf.org
SUMMARY:VMA Design Conference 2018
DESCRIPTION:An official event of San Francisco Design Week\nVisual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers\, fascinating speakers\, exhibitors\, and industry experts.\nEverything from knowing when to apply a “less is more” approach to jump-starting inspiration and designing for impact to finding consistency within your brand and harnessing the power of storytelling (and so much more) is on offer in these jam-packed\, leading-edge sessions. Lunch will be served and exhibitors will be on-hand throughout the day to showcase the latest design industry technology. Special group rates are available for parties of 8 or more\, contact Laura Vargas at VMA\, 415-495-8242.Customer Service concerns and/or questions\, please contact VMA\, 415-495-8242 \nTo enter Bespoke before 10 am – check out map: here\n  MORE INFORMATION\nhttp://designconf.vma.bz/   SPEAKERS + TALKS\n\nKELLI ANDERSON Artist\, Designer\, Tinkerer\, and Author of “This Book is a Planetarium” and “This Book is a Camera Pop-Up Book”“The Hidden Talents of Everyday Things”\nJESSICA BELLAMYGRIDS: The Grassroots Information Design StudioFounder & Infographic Designer“Good Work Deserves Good Design: Social Entrepreneurship and the Adobe Creative Residency” \nEMILY MEINHARDTGoogleArt Director“Talking with Pictures”\nSTEVE DECKERZooka CreativeCEO“Designing the Future”\nCHRIS DO The Futur & Blind\, Inc.Founder\, Director\, Designer\, Strategist\, and Educator“Overlap—The Surprising Intersection Between Story\, Branding\, and UX Design”\nCLAUDIO GUGLIERIMicrosoftDesigner & Creative Director“Making Technology More Natural”\nSHERINE KAZIMSherine Kazim DesignProduct Strategist and Experience Designer“Design Ethics and Emotive Experiences”\nRUDI O’MEARASequiturFounder“Make the Logo Smaller”\nEDMUNDO ORTEGASequiturBrand Specialist & Spirit Guide“Make the Logo Smaller”\nMARINA POROPAT JOYCE Author\, “Designing for Print”\nERIC RODENBECKStamen DesignFounder & Creative Director“Inviting Inquiry and Exploration Through Data Visualization”\nMARK SCHWARTZSocial Media TrackersFounder“What Makes You Click”\nTRISH WITKOWSKIFold FactoryFounder“That’s Fold-tastic!”\nLAUREN ELLIOT* Wicked Good Print ProductsionPricinpal *Emcee      TALKS\nFor details on talks\, please visit website at designconf.vma.bz.       EXHIBITORS\nAdamich ChiropracticAndresenBay DigitalCanonCommerce PrintingCTI Paper USA“Designing for Print”DomtarGMG ColorInternational PaperKonica MinoltaThe Navigator CompanyNeenah PaperOn Line BinderyPacific Standard PrintPolyartRay Morgan CompanyRods and ConesSappiScodixSpicers PaperThe FuturVisual Media AllianceXerox\nWould you like to exhibit at our event? Contact us at jfrey@vma.bz.\n\nTalking with Pictures
URL:https://www.amasf.org/event/vma-design-conference-2018/
LOCATION:Bespoke\, 845 Market Street\, Westfield SF Centre / 4th Fl\, San Francisco\, California\, 94103\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180530T000000
DTEND;TZID=America/Los_Angeles:20180531T000000
DTSTAMP:20260907T115306
CREATED:20180130T221712Z
LAST-MODIFIED:20180307T211345Z
UID:10000696-1527638400-1527724800@www.amasf.org
SUMMARY:Incite Brand Marketing Summit West
DESCRIPTION:
URL:https://www.amasf.org/event/incite-brand-marketing-summit-west/
LOCATION:San Francisco\, USA
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180517T180000
DTEND;TZID=America/Los_Angeles:20180517T210000
DTSTAMP:20260907T115306
CREATED:20180413T121023Z
LAST-MODIFIED:20181116T214137Z
UID:10000712-1526580000-1526590800@www.amasf.org
SUMMARY:AMA SF Marketing Leadership Forum
DESCRIPTION:We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17\, 2018\, as we bring together top executives from Netflix\, Lyft\, MyFitness Pal\, and VF Corporation to discuss the hottest topics\, trends\, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights\, communications\, digital innovation\, leadership\, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat!\nPanelists:\n• Adrien Lanusse – VP of Global Consumer Insights at Netflix\n• Samantha Goldman – Head of Marketing for Lyft Business\n• Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face\, Vans\, Timberland\, Nautica\, and Wrangler)\nModerator:      \nTara-Nicholle Nelson\, CEO of TCI and former VP\, Marketing at MyFitness Pal
URL:https://www.amasf.org/event/ama-sf-marketing-leadership-forum/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180510T180000
DTEND;TZID=America/Los_Angeles:20180510T200000
DTSTAMP:20260907T115306
CREATED:20180413T115924Z
LAST-MODIFIED:20181116T214134Z
UID:10000711-1525975200-1525982400@www.amasf.org
SUMMARY:Working Better Together: Moving from "yes\, but" to "yes\, and"
DESCRIPTION:**This event is for senior level marketers ONLY\nWorking Better Together\nMoving from “yes\, but”\, to “yes\, and” \nIs saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication?\nWorking Better Together is a fun\, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques\, communication science\, and management theory\, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop\, we will focus on:\n· Team building — embracing the principle of “making your partner look good”\n· Collaboration — cultivating trust in teams through applied improvisation\n· Communication — developing collective narratives that will drive your team\nApplied improvisation has been embraced in many fields such as healthcare\, leadership\, technology\, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan\, Kat Koppett\, and Keith Johnstone\, this workshop offers a dynamic experience to inspire working better together.\nGUEST SPEAKERS\nMallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist\, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.
URL:https://www.amasf.org/event/working-better-together-moving-from-yes-but-to-yes-and/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180429T080000
DTEND;TZID=America/Los_Angeles:20180502T170000
DTSTAMP:20260907T115306
CREATED:20180327T193043Z
LAST-MODIFIED:20180327T193044Z
UID:10000710-1524988800-1525280400@www.amasf.org
SUMMARY:The Fearless Marketers - Marketing Nation Summit
DESCRIPTION:The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo\, the conference assembles the best and brightest minds in the digital transformation of marketing\, advertising\, IT\, services\, and beyond. Cutting-edge thought leadership\, industry best-practices\, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.
URL:https://www.amasf.org/event/fearless-marketers-marketing-nation-summit/
LOCATION:Moscone Center West\, 800 Howard St\, 3rd Level Lobby\, San Francisco\, CA\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T180000
DTEND;TZID=America/Los_Angeles:20180425T210000
DTSTAMP:20260907T115306
CREATED:20180307T192254Z
LAST-MODIFIED:20181116T214131Z
UID:10000709-1524679200-1524690000@www.amasf.org
SUMMARY:AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
DESCRIPTION:AMA DOUBLE FEATURE\nVideo Streaming Trends & Using Big Data to Predict Profitability\nSpeakers:\nLinda Sharp/Becke Broadbent\, CRV Tech\nJessica Wong\, CBSi\nFrom Desktop to OTT: Trends in Video Streaming \nHow are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services\, like Hulu\, Netflix\, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.\nTaming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) \nLinda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal\, retention rates and sales forecasts by paying attention to what people DO\,  as well as what they SAY.\nA big THANK YOU to General Assembly\, our venue sponsor for this event!\nAbout Our Event Partner\nThe Insights Association’s Northwest Chapter is a community of marketing researchers\, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco\, Portland\, Seattle and annually in Las Vegas highlight the trends\, techniques and tools of our answer-seeking trade.
URL:https://www.amasf.org/event/ama-sf-double-feature-video-streaming-trendsusing-big-data-to-predict-profitability/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T123000
DTEND;TZID=America/Los_Angeles:20180425T140000
DTSTAMP:20260907T115306
CREATED:20180118T131226Z
LAST-MODIFIED:20181116T213725Z
UID:10000693-1524659400-1524664800@www.amasf.org
SUMMARY:Evolving Role of the Marketer
DESCRIPTION:It’s never been a more complicated time to be a marketer\nFrom merely placing advertising creative to now having a seat on the executive table\, modern marketers must keep pace with social media\, customer data\, advertising trends\, influencer marketing\, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky\, you have a large team to tackle each of these areas\, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. \nSpeaker Panel\nErika Bjork is an executive with over 23 years of experience in corporate citizenship\, interactive marketing\, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm\, she collaborates with organizations to create and implement a game plan for their brand\, culture\, message architecture and audience engagement.\nKaren Meier is the marketing manager for Andersen Corporation\, the company that has revolutionized the window and door business for more than 110 years. With more than 15 years of experience\, she focuses on combining digital assets and print assets to deliver a return on investment by utilizing data analytics\, market trends\, and community feedback.\nRashael Parker is the Director of Advertising and Creative at Raley’s\, where she uses her experience in marketing\, design\, brand management\, visual communications and public relations to ensure that Raley’s is tightly connected to its customers. Rashael’s focus on vision means that she is always evolving as a CMO\, finding new directions to guide the path through the ever-evolving technological landscape of marketing communications.
URL:https://www.amasf.org/event/evolving-role-of-the-marketer/
LOCATION:Fat City Bar & Grill\, Private Room\, 1001 Front Street\, Old Sacramento\, CA\, 95814\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4aa1d249dcbcb26d7d06cacca7372184.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180418T083000
DTEND;TZID=America/Los_Angeles:20180420T120000
DTSTAMP:20260907T115306
CREATED:20180302T230301Z
LAST-MODIFIED:20180302T230301Z
UID:10000708-1524040200-1524225600@www.amasf.org
SUMMARY:Google Analytics 3-Day Intensive Course
DESCRIPTION:This intensive course over three half-days will prepare you to take the Google Analytics Individual Qualification and excel at using digital analytics for business success.
URL:https://www.amasf.org/event/google-analytics-3-day-intensive-course/
LOCATION:The Boardroom\, 601 West 5th Avenue\, 2nd Floor\, Anchorage\, AK\, 99501\, United States
CATEGORIES:Alaska
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Google-Analytics-3-Day-Intensive-Course.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180405T180000
DTEND;TZID=America/Los_Angeles:20180405T200000
DTSTAMP:20260907T115306
CREATED:20180228T201824Z
LAST-MODIFIED:20181116T213729Z
UID:10000700-1522951200-1522958400@www.amasf.org
SUMMARY:Fast Track Your Career - AMA SF Speed Networking
DESCRIPTION:Fast track your career with a night of speed networking hosted by AMA SF!\n\nAMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area!\n\n\nAMA Members receive a FREE ticket through March 15th with valid AMA Member ID. \n\n\nSpecial thanks to our sponsors:
URL:https://www.amasf.org/event/fast-track-your-career-amasf-speed-networking/
LOCATION:WeWork Transbay\, 535 Mission St. 14th Fl\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T180000
DTEND;TZID=America/Los_Angeles:20180328T200000
DTSTAMP:20260907T115306
CREATED:20180228T133955Z
LAST-MODIFIED:20181116T213728Z
UID:10000699-1522260000-1522267200@www.amasf.org
SUMMARY:BYOC: Bring Your Own Challenge Networking Event
DESCRIPTION:Back by Popular Demand\, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event.\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work\n\nEvent Sponsor: TriNet\n \nEvent Sponsor: Liquid Caterers
URL:https://www.amasf.org/event/byoc-bring-your-own-challenge-networking-event/
LOCATION:WeWork 600 California Street\, 600 California Street 11th Floor\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/27d9447c171564e3b3f9c9f503b9b72a.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T123000
DTEND;TZID=America/Los_Angeles:20180328T140000
DTSTAMP:20260907T115306
CREATED:20180118T131103Z
LAST-MODIFIED:20181116T213723Z
UID:10000692-1522240200-1522245600@www.amasf.org
SUMMARY:Social Media Optimization
DESCRIPTION:Social Media Strategy Changes Regularly; How Well Are You Keeping Up?\nClosing out our three-month series on promoting your brand for 2018\, we have invited some of Sacramento’s top influencers to talk about their viewpoints on social media\, share how they optimize their social channels\, and give their forecasts for where social is taking us. \nWith Facebook\, Twitter\, Instagram\, LinkedIn\, YouTube\, and Snapchat all offering their own advertising platforms today\, the requirements\, costs\, and algorithms can be challenging to keep up. Join us for lunch\, catered by Scott’s Seafood\, and get your questions answered on anything from best practices for optimizing your budget\, to keeping fresh content\, to reader engagement.\nSpeaker Profiles\nKachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc\, delivers real stories in vivid\, interesting ways—sure to catch both your eye\, your heart and maybe even a laugh. Through her activities\, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine\, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger.\nFaith Lopez is a Sacramento native and CEO of FAITHMARI\, Inc.\, the leading social management company in the Sacramento region. For the past five years\, she has been growing the social presence of a wide variety of clients. Her clients range from Visit Sacramento\, CAGROWN\, Farm-to-Fork and Ginger Elizabeth\, to boutique hotels along the California coast and as far as the Scottish Highlands. \nKaren Lewis is the media manager for Sagent Marketing. Her extensive background includes strategic campaign planning\, media planning\, paid media execution\, brand management\, and social media strategy. Her technical acumen\, social media knowledge\, and extensive media experience contribute additional value to this panel discussion. In her spare time\, Karen can be found playing board games with her three children and husband\, traveling and completing an occasional half marathon.
URL:https://www.amasf.org/event/social-media-advertising/
LOCATION:Westin Sacramento\, 4800 Riverside Blvd. (I-5\, Pocket Area)\, Sacramento\, CA\, 95822\, United States
CATEGORIES:Sacramento
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180321T103000
DTEND;TZID=America/Los_Angeles:20180321T120000
DTSTAMP:20260907T115306
CREATED:20180302T153657Z
LAST-MODIFIED:20180302T225748Z
UID:10000705-1521628200-1521633600@www.amasf.org
SUMMARY:Coffee & Conversation
DESCRIPTION:Are you a marketer who wants to improve your skills while meeting other amazing marketers in the area? Join us for this informal conversation about the Colorado American Marketing Association. We will answer questions and help you determine how the Colorado AMA could be the perfect fit for your professional development and networking goals.  Both members and potential members are welcome.\n\nThere is no cost to attend.
URL:https://www.amasf.org/event/coffee-conversation/
LOCATION:Union Station\, 1701 Wynkoop St\, Denver\, CO\, 80202\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Coffee-Conversation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180315T070000
DTEND;TZID=America/Los_Angeles:20180315T090000
DTSTAMP:20260907T115306
CREATED:20180302T153135Z
LAST-MODIFIED:20180302T225610Z
UID:10000704-1521097200-1521104400@www.amasf.org
SUMMARY:Digital Series: Personalized Messaging and Digital Automation
DESCRIPTION:Spotlighting a fast-growing marketing automation company in Denver\, Marketo has teamed up with the CO AMA to host a panel discussion about personalized messaging across digital platforms. The panel will feature Marketo professionals who will dive into personalized messaging and engagement tactics best practices\, as well as digital automation case studies from actual clients. Don’t miss this hot topic event! Breakfast and coffee will be served.
URL:https://www.amasf.org/event/digital-series-personalized-messaging-digital-automation/
LOCATION:Marketo\, 707 17th Street #3600\, Denver\, CO\, 80202\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/Digital-Series-Personalized-Messaging-and-Digital-Automation.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T170000
DTEND;TZID=America/Los_Angeles:20180314T193000
DTSTAMP:20260907T115306
CREATED:20180302T152803Z
LAST-MODIFIED:20180307T212728Z
UID:10000703-1521046800-1521055800@www.amasf.org
SUMMARY:AMA Industry Mixer with GoSpotCheck
DESCRIPTION:Denver software company GoSpotCheck is hosting the CO AMA March Industry Mixer. Network with professionals across a variety of industries\, check out GoSpotCheck’s space\, and learn more about the AMA. CO AMA Industry Mixers occur monthly. If you are interested in hosting\, please contact info@coloradoama.com.
URL:https://www.amasf.org/event/ama-industry-mixer-gospotcheck/
LOCATION:GoSpotCheck\, 1500 Market Street\, Denver\, United States
CATEGORIES:Colorado
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/AMA-Industry-Mixer-with-GoSpotCheck.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180314T113000
DTEND;TZID=America/Los_Angeles:20180314T133000
DTSTAMP:20260907T115306
CREATED:20180302T155101Z
LAST-MODIFIED:20180302T211533Z
UID:10000707-1521027000-1521034200@www.amasf.org
SUMMARY:Does your SEO strategy rely on luck?
DESCRIPTION:Search engine optimization is a rapidly and ever-evolving field. SEO strategies and initiatives that were once fail-proof may no longer be delivering your desired results. Learn why last year’s approaches to increasing your website traffic won’t give you the same quantity and quality of visitors now. And\, more importantly\, what to do about it.
URL:https://www.amasf.org/event/seo-strategy-rely-luck/
LOCATION:Seattle Yacht Club\, 1807 E Hamlin Street\, Seattle\, WA\, United States
CATEGORIES:Puget Sound (Seattle)
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Does-your-SEO-Strategy-Rely-on-Luck.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T110000
DTEND;TZID=America/Los_Angeles:20180308T144500
DTSTAMP:20260907T115306
CREATED:20180302T095815Z
LAST-MODIFIED:20180302T211252Z
UID:10000701-1520506800-1520520300@www.amasf.org
SUMMARY:FANtastic Marketing: AMA March Luncheon + Workshop
DESCRIPTION:Learn the secrets of building loyal customers that do the promotion for you at this exclusive luncheon and half-day workshop with national high octane sales and marketing expert\, Meredith Oliver.
URL:https://www.amasf.org/event/fantastic-marketing-ama-march-luncheon-workshop/
LOCATION:Beartooth Theatre Pub & Grill\, 1230 W 27th Ave\, Anchorage\, AK\, 99503\, United States
CATEGORIES:Alaska
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/03/FANtastic-Marketing-Anchorage-AK.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180308T090000
DTEND;TZID=America/Los_Angeles:20180308T140000
DTSTAMP:20260907T115306
CREATED:20180227T170948Z
LAST-MODIFIED:20180227T171154Z
UID:10000697-1520499600-1520517600@www.amasf.org
SUMMARY:Reach your Customers with Innovative Marketing\, Compelling Content and Impactful Social
DESCRIPTION:Cutting through the wall of noise and meaningfully engaging customers is 1) critical for business success\, and 2) …Easier said than done. Register for this FREE live webinar (March 8th\, 12noon ET) to hear proven and powerful solutions.
URL:https://www.amasf.org/event/reach-customers-innovative-marketing-compelling-content-impactful-social/
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/02/Reach-your-Customers-with-Innovative-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180307T180000
DTEND;TZID=America/Los_Angeles:20180307T200000
DTSTAMP:20260907T115306
CREATED:20180302T152123Z
LAST-MODIFIED:20180302T211002Z
UID:10000702-1520445600-1520452800@www.amasf.org
SUMMARY:Strategy! The Workout
DESCRIPTION:That’s the question this two-hour session seeks to answer. In a high energy\, hands-on workout\, attendees will run through survival techniques that help creative brains quickly get to good strategy while exploring ways to practice every day. They’ll leave supercharged but\, most importantly\, they’ll take with them clear definitions of words such as “problem”\, “insight”\, “idea”\, and “strategy”\, and a determination to do more strategic\, more creative work back at their desks.
URL:https://www.amasf.org/event/strategy-the-workout/
LOCATION:Invoke\, 400-322 Water St.\, Vancouver\, Canada
CATEGORIES:British Columbia
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/03/Strategy-The-Workout-AUGUST-2017.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180306T113000
DTEND;TZID=America/Los_Angeles:20180306T130000
DTSTAMP:20260907T115306
CREATED:20180302T154447Z
LAST-MODIFIED:20180302T211125Z
UID:10000706-1520335800-1520341200@www.amasf.org
SUMMARY:What Does SMB Want From the Portland Marketing Community? A panel discussion – March Luncheon
DESCRIPTION:What do small and medium-sized businesses need from the Portland marketing and creative community? Where do you find those resources and how do you make those relationships work? \nJoin us on March 6 for a discussion of what these marketing needs are\, where to find the resources you need\, and how you can use those resources most effectively.
URL:https://www.amasf.org/event/smb-want-portland-marketing-community-panel-discussion-march-luncheon/
LOCATION:BridgePort Brewpub\, 1313 Northwest Marshall Street\, Portland\, OR\, 97209\, United States
CATEGORIES:Portland
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180226T163000
DTEND;TZID=America/Los_Angeles:20180226T180000
DTSTAMP:20260907T115306
CREATED:20180118T131609Z
LAST-MODIFIED:20180214T171709Z
UID:10000694-1519662600-1519668000@www.amasf.org
SUMMARY:An Interview with Russ Klein\, AMA CEO
DESCRIPTION:As CEO for the American Marketing Association\, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising\, but he now aspires to be the torch bearer for all marketers.​
URL:https://www.amasf.org/event/interview-russ-klein-ama-ceo/
CATEGORIES:AMA Events,Sacramento
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180223T080000
DTEND;TZID=America/Los_Angeles:20180225T120000
DTSTAMP:20260907T115306
CREATED:20180110T212814Z
LAST-MODIFIED:20180213T111911Z
UID:10000689-1519372800-1519560000@www.amasf.org
SUMMARY:2018 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2018-ama-winter-academic-conference/
LOCATION:Sheraton New Orleans\, New Orleans\, LA\, 70130\, United States
CATEGORIES:AMA Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180221T173000
DTEND;TZID=America/Los_Angeles:20180221T193000
DTSTAMP:20260907T115306
CREATED:20180118T130942Z
LAST-MODIFIED:20181116T213722Z
UID:10000691-1519234200-1519241400@www.amasf.org
SUMMARY:Influencer Marketing
DESCRIPTION:Registration includes food and one beer or wine included! Don’t miss this great event.\nThe value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all\, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However\, much of this success is an outcome of an effective influencer outreach program.\nA study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence\, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients. \nDo you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts. \nAbout the Speakers:\nShane Barker is a digital marketing consultant who specializes in influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, as well as written for INC\, Forbes\, HuffingtonPost and other outlets.\nGordon Fowler founded Sacramento’s 3fold Communications in 2004 after 15 years of national marketing and advertising industry experience. Almost 15 years later\, 3fold Communications has become an award-winning\, multi-million dollar agency and a leader in socially conscious marketing.
URL:https://www.amasf.org/event/influencer-marketing/
LOCATION:Kupros Craft House\, 1217 21st Street\, Sacramento\, CA\, 95816\, United States
CATEGORIES:Sacramento
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/25024030d5000bf1cca6bea4e52b539d.jpg
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END:VCALENDAR