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DTSTART;TZID=America/Los_Angeles:20190425T080000
DTEND;TZID=America/Los_Angeles:20190425T170000
DTSTAMP:20260905T234237
CREATED:20190424T114739Z
LAST-MODIFIED:20190424T114739Z
UID:10000739-1556179200-1556211600@www.amasf.org
SUMMARY:Marketing Strategy for B2Bs
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-strategy-for-b2bs/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190423T080000
DTEND;TZID=America/Los_Angeles:20190424T111500
DTSTAMP:20260905T234237
CREATED:20190424T114610Z
LAST-MODIFIED:20190424T114610Z
UID:10000738-1556006400-1556104500@www.amasf.org
SUMMARY:AMA Design Thinking Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/ama-design-thinking-virtual-conference/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20190409T180000
DTEND;TZID=America/Los_Angeles:20190409T203000
DTSTAMP:20260905T234237
CREATED:20190227T230119Z
LAST-MODIFIED:20190409T083015Z
UID:10000735-1554832800-1554841800@www.amasf.org
SUMMARY:Getting Creative with your PR & Marketing: Leveraging Creative to Make Better Pitches
DESCRIPTION:Join us as the dynamic duo (American Marketing Assoc of SF & Public Relations Society of America SF) team up with Trendkite to bring you this insightful event focusing on Getting Creative with your PR: Leveraging Creative to Make Better Pitches. \nAs we move further into the 21st century\, the lines between the disciplines of marketing\, communications\, and public relations became increasingly blurred. It is no longer enough to be siloed in a single industry. Those that find the most success have learned how to integrate practices that are outside their comfort zone\, leveraging creative in traditionally non-creative industries to provide an advantage over the competition. \nHosted Beer/Wine & Small Bites \nSpeakers:\nPaul Wilke\, CEO at Upright Position Communications \n@pwilke \nWith feet-on-the-ground experience working on both US coasts and in Asia\, Paul is focused on telling compelling stories\, garnering on-message media coverage and providing sound strategic counsel. Prior to founding Upright Position Communications in 2012\, Paul headed public relations for Splunk\, where he led communications around one of this decade’s most successful IPOs. Before Splunk\, Paul managed global public relations at Visa Inc. with a focus on the company’s travel and tourism business. While at Visa\, Paul founded Visa’s inaugural International Tourism Conference at the 2010 Vancouver Olympic Games\, sat on President Obama’s Travel and Tourism Advisory Board and worked on their IPO. Prior to moving to the Bay Area\, Paul lived in Singapore for 12 years\, where he headed Visa’s public relations operations for South and Southeast Asia. While in Singapore\, Paul spent six years at one of Singapore’s premier public relations firms\, Baldwin Boyle Shand (BBS). In addition to his communications work on more than a dozen IPOs\, Paul is a featured speaker on IPOs\, crisis communications\, and tech PR. \nRich Harris\, Creative Director at Ruckus Networks\, an ARRIS company\n@47networks \nHailing from Scotts Valley\, CA\, Rich Harris has been a creative in Silicon Valley for almost 25 years. A music composer\, photographer\, and aspiring filmmaker\, he is all about content that moves the heart. In today’s business of PR\, marketing and the battle against the short-attention span\, there’s an art to moving people with engaging content that is short\, sweet and thoughtful yet high production quality without a Hollywood budget. Rich couldn’t fix a car or write software to save his life but if you want to influence an audience to a behavior for a brand\, you do it through their heartstrings. The challenge is it has to be done without coming off like a used car salesman so you don’t get tuned out in 2 seconds. This is where Rich comes in.  \nShira Abel\, CEO at Hunter & Bard\n@shiraabel \nShira Abel is the CEO of Hunter & Bard\, an award-winning public relations agency. She focuses on using creative PR and marketing strategies to achieve omnichannel results for clients. Years of experience working with clients across industries – from start-up to enterprise\, and everything in between – has provided Shira with a clear understanding of what it takes to organically grow a company via digital engagement and brand awareness. She is an expert in creating higher Customer Lifetime Value through relationship building. \nEvent Sponsors:\n \nSpecial Thanks to Platinum Venue Sponsor: \nNasdaq Entrepreneurial Center \n \nAnd Photography Sponsor:\n\nGenevieve Shiffrar \n \nFAQs\nIs there a minimum age requirement to enter the event? \nYes. All attendees must be over 21 years of age\, because alcohol will be served. \nWhat are my public transportation options for getting to and from the event? \nThe venue is a short walk from either the Montgomery or Embarcadero BART/Muni stations\, as well as the Temporary Transbay Terminal. \nWhat’s the refund policy? \nNo refunds will be given after March 31.
URL:https://www.amasf.org/event/getting-creative-with-your-pr-leveraging-creative-to-make-better-pitches/
LOCATION:Nasdaq Entrepreneurial Center\, 505 Howard Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190327T200000
DTEND;TZID=America/Los_Angeles:20190327T223000
DTSTAMP:20260905T234237
CREATED:20190129T140444Z
LAST-MODIFIED:20190508T090712Z
UID:10000729-1553716800-1553725800@www.amasf.org
SUMMARY:AMASF + PRSASF - Diversity & Inclusion Speed Networking
DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF\nPRSA SF\n\nParticipating D&I Organizations: \n\nTo be announced  – email info@amasf.org for more info\n\nSponsors: \nWerqwise https://werqwise.com/ \n \n\nTo be announced  – email info@amasf.org for more info
URL:https://www.amasf.org/event/amasf-prsasf-diversity-inclusion-speed-networking/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190327T180000
DTEND;TZID=America/Los_Angeles:20190327T203000
DTSTAMP:20260905T234237
CREATED:20190207T223111Z
LAST-MODIFIED:20190327T103056Z
UID:10000733-1553709600-1553718600@www.amasf.org
SUMMARY:Diversity & Inclusion Speed Networking
DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nAttendee Benefit: \n\nNetworking\nGet to know D&I organizations\nLearn about D&I initiatives\nBecome a member and/or volunteer\n\nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF https://www.amasf.org/\nPRSA SF https://www.prsasf.org/\n\nTransportation Tips: Venue is a short walk from the Montgomery Street BART/Muni Metro station \nFood & Drink: Drinks and Appetizers \nInterested in representing your non-profit diversity organization or sponsoring this event? Please email: maria.gianotti@amasf.org for more information. \nDIVERSITY ORGANIZATIONS & PARTNERS ATTENDING\n \nAbout-Face arms girls with the knowledge and tools they need to fight back against a culture that diminishes and disempowers them. Our programs for teen girls range from our Education Into Action in-school programs to a weekend boot camp\, and our online resources for teens here on the site. We also support their adult advocates — parents\, teachers\, mentors\, relatives\, and group leaders — through adult-centered workshops as well as curriculum development and support: About-Face \n \nALPFA (Association of Latino Professionals For America) was the first national Latino professional association in the United States\, established in Los Angeles in 1972. ALPFA continues to build upon its proud legacy with a mission: To empower and develop Latino men and women as leaders of character for the nation\, in every sector of the global economy: ALPFA \n \nThe mission of Dress for Success is to empower women to achieve economic independence by providing a network of support\, professional attire and the development tools to help women thrive in work and in life. Dress for Success San Francisco offers five programs to women going back to work including our Suiting Program\, job search programming\, career mentoring\, Professional Women’s Group employment retention program\, and Financial Literacy: Dress for Success \n \nChinese Culture Center\, under the aegis of the Chinese Culture Foundation of San Francisco\, is a non-profit organization established in 1965. CCC elevates underserved communities\, and gives voice to equality through education and contemporary art. Rooted in San Francisco Chinatown\, CCC creates spaces for contemporary artistic work\, education\, and creative engagement that build healthy and thriving communities and advance a plurality of diasporic voice: Chinese Culture Center \n  \n \nHack the Hood is an Oakland nonprofit that provides programs\, resources\, and opportunities to youth from under-resourced communities\, helping them recognize their full potential through exploration in tech careers and community building. In Hack the Hood’s core Bootcamp programs\, youth gain hands-on experience by building websites for local small businesses: Hack the Hood \n \nJai Bhim International empowers youth and their families from economically and socially marginalized communities in Kerala\, India through education\, leadership development\, and social entrepreneurship. We embrace collaboration based on mutual inspiration and sharing of resources\, rather than “charity”\, and our curriculum emphasizes student-centered learning through Communicative English workshops\, academic immersion retreats\, and public programs which incorporate meditation\, yoga\, drama\, visual arts\, music\, dance\, and academic study skills: Jai Bhim International \n \nSince 1988\, MAX has provided gay men and their friends in the San Francisco Bay Area a warm and welcoming place where we come together to build real friendships with real people. Today\, MAX members work together as a community to offer dozens of social events each year\, ranging from our famous First Friday TGIF to many social\, educational and travel opportunities. You can find MAX online at: Max SF \n \nThe mBolden San Francisco chapter was established in 2010 and has grown to over 1\,500 influential women in Silicon Valley. Our mission is to champion female leaders in the mobile and digital space with content & events that inspire\, empower or connect our members. We host a variety of events throughout the year focused on women’s leadership development\, mentorship programs\, networking events\, and more: mBolden \n \nNarika’s mission is to promote women’s independence\, economic empowerment\, and well-being by helping domestic violence survivors with advocacy\, support\, and education: Narika \n \nAs the only non-profit in San Francisco serving all members of the lesbian\, gay\, bisexual and transgender communities\, the Center plays an important role as the physical and spiritual home for LGBT culture\, and is vital to the ultimate survival of our identity as a community: SF LGBT Center \n \nOur SMASH Academy and supporting SMASH programs weave together STEM education\, mentorship\, social justice curriculum and workforce opportunities\, helping scholars hone their knowledge while building the networks and life skills necessary for a career in technology and entrepreneurship. We also provide students with online resources\, workplace experience\, alumni programming and other essential support—all led by people who look like them. All of our work aims to equip brilliant students who aspire to create the future: SMASH \n \nStartOut connects and educates LGBTQ entrepreneurs to empower great leaders and businesses. Our goal is to create jobs and prosperity for LGBTQ individuals and for the local communities in which they do business\, and to be recognized and respected for our contributions: StartOut \n \nThrough the intersection of arts education and youth development practices\, civic engagement strategies\, and high quality artistic presentation\, Youth Speaks creates safe spaces that challenge young people to find\, develop\, publicly present\, and apply their voices as creators of change: Youth Speaks \nVENUE SPONSOR\n \nWerqwise is a California based collaborative workspace provider enabling businesses and professionals to work smarter by leveraging our thoughtful partner resources\, flexible workspaces\, events\, and community. Werqwise \nFOOD SPONSOR\n  \n \nOpened in 2017 by all Bay Area natives\, Hardwood has one goal in mind – to provide some good old-fashioned Bay Area hospitability the best way we know how – through food and drinks! As an area known for its diversity\, unity\, and culture\, we wanted to build and grow a place that could embody those qualities and truly be “home” to everyone. Come by and enjoy great food\, great drinks\, and great vibes! Hardwood Bar & Smokery \n\n \nAt Poke Life\, our menu celebrates the wide spectrum of Hawaiian cuisine. We offer traditional spam musubi to various kinds of poke including tuna\, unagi (eel) to wild blue crab meat. The poke we serve starts with rice\, mixed greens or a combination of both\, topped with big chunks of seafood of your choice\, garnished with toppings to your liking and finished with predominant flavors in dressings such as sesame shoyu to Korean-pepper sauce: Poke Life  \nEVENT PHOTOGRAPHER\n \nDana Hargitay is a highly esteemed editorial and fashion photographer located in the San Francisco Bay Area but works domestically and internationally. Her work has taken her all over the world including Italy\, Kenya\, Paris\, England\, Morocco\, Cuba\, Mexico and many other destinations. Dana Hargitay Photography
URL:https://www.amasf.org/event/diversity-inclusion-speed-networking/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20190326T173000
DTEND;TZID=America/Los_Angeles:20190326T200000
DTSTAMP:20260905T234237
CREATED:20190303T005240Z
LAST-MODIFIED:20190320T191831Z
UID:10000736-1553621400-1553630400@www.amasf.org
SUMMARY:PITCH TANK 4.0
DESCRIPTION:AMA SF Discount Promo Code: AMAPitchTank
URL:https://www.amasf.org/event/pitch-tank-4-0/
LOCATION:eBay\, 2025 Hamilton Ave\, San Jose\, CA 95125\, eBay\, San Jose\, CA\, 95125\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190227T083000
DTEND;TZID=America/Los_Angeles:20190228T163000
DTSTAMP:20260905T234237
CREATED:20190203T232153Z
LAST-MODIFIED:20190430T125315Z
UID:10000732-1551256200-1551371400@www.amasf.org
SUMMARY:Foundations in Effective Marketing Writing - Chicago
DESCRIPTION:
URL:https://www.amasf.org/event/foundations-in-effective-marketing-writing-chicago/
CATEGORIES:AMA Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190226T080000
DTEND;TZID=America/Los_Angeles:20190226T180000
DTSTAMP:20260905T234237
CREATED:20190212T211221Z
LAST-MODIFIED:20190212T233505Z
UID:10000734-1551168000-1551204000@www.amasf.org
SUMMARY:Cannabis Marketing Expo
DESCRIPTION:Our sister chapter\, AMA Los Angeles\, is hosting the very first Cannabis Marketing Expo. From the different sides of cannabis to how cannabis fits into consumers’ lives and the most effective ways to reach them\, this Expo covers all the essential cannabis marketing topics to keep you on trend. To learn more\, visit the event page by clicking the link below. \nWith the growing industry of Cannabis\, we understand the need for this type of an event\, which is why we have decided to partner with AMA Los Angeles. If you are a member of AMA SF you will receive access to this event at the same price as the AMA Los Angeles Chapter Members. Simply select the membership option at check out to get access to this deal. \nReserve Your Spot
URL:https://www.amasf.org/event/cannabis-marketing-expo/
LOCATION:Skirball Cultural Center\, 2701 N Sepulveda Blvd\, Los Angeles\, United States
CATEGORIES:AMA Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190222T080000
DTEND;TZID=America/Los_Angeles:20190224T121500
DTSTAMP:20260905T234237
CREATED:20190203T231320Z
LAST-MODIFIED:20190203T231803Z
UID:10000731-1550822400-1551010500@www.amasf.org
SUMMARY:2019 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-winter-academic-conference/
LOCATION:Hilton Austin\, 500 East 4th Street\, Austin\, TX\, 78701\, United States
CATEGORIES:AMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/02/JM_UpcomingConf_Winter2019_Oct-18.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190220T190000
DTEND;TZID=America/Los_Angeles:20190220T210000
DTSTAMP:20260905T234237
CREATED:20190129T140444Z
LAST-MODIFIED:20190219T224523Z
UID:10000730-1550689200-1550696400@www.amasf.org
SUMMARY:AMA SF: Think Pink! Amplifying Weirdness & Embracing Weakness to Stand Out
DESCRIPTION:Brands need to stand out in a crowded marketplace\, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws\, instead of fixing them. In this intimate event for AMA SF\, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart. \nThe first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.” \nBIO – Stan Phelps \nStan Phelps\, is the Founder of PurpleGoldfish.com. He is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary\, North Carolina with his wife Jennifer two boys Thomas and James. \n  \nSPUR is a short walk from either the Montgomery Street BART/Muni station or the Temporary Transbay Terminal. \n 
URL:https://www.amasf.org/event/ama-sf-think-pink-amplifying-weirdness-embracing-weakness-to-stand-out/
LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190131T180000
DTEND;TZID=America/Los_Angeles:20190131T213000
DTSTAMP:20260905T234237
CREATED:20181123T141634Z
LAST-MODIFIED:20190130T220048Z
UID:10000727-1548957600-1548970200@www.amasf.org
SUMMARY:AMA SF Career Fair
DESCRIPTION:Back by popular demand! Join us the AMA SF as we kick off our 2nd Annual Career Fair! This event sold out last year with over 150 attendees and is sure to sell out again this year. Register now! AMA members will be given free registration during Early Bird pricing period.\nThis Event Will Feature: • Networking opportunities with recruiters and Bay Area Companies • 2019 Salary Guide Presentation by Lisa Gibello\, SVP at The Creative Group • Hosted beer\, wine\, water and light hors d’oeuvres!\n \nDon’t miss out on these exciting new additions to this year’s event! • (3) 30 minute workshops on various Career Building Topics • Marketing Portfolio Review Station – Sign Up when you register\nWho’s going to be there? (Will be updated on a weekly basis)\nPLATINUM SPONSOR\, FEATURE PRESENTATION & WORKSHOP PRESENTATION BY:\nThe Creative Group (TCG) specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Top positions include Marketing Coordinators\, Digital Marketers\, UX Designers\, Social Media Managers\, Web Designers\, and many more.\nWe know your top priority is finding your next gig or full-time role. TCG is personally committed to helping you do just that by matching you with projects tailored to your specific expertise and preferences. Our San Francisco Bay Area recruiters\, many of whom share your background and experience\, work with organizations across all industries\, from small and medium-size businesses to Fortune 500 companies. We believe working happy is the only way to work\, and we have made it our mission to help companies build happy\, productive teams.\n \nVENUE SPONSOR: & BOOTH SPONSOR:\n\n Yelp is looking to aggressively expand its marketing team in 2019\, with a focus on building a world-class inbound customer acquisition engine. As such\, we are looking for both seasoned marketing leaders in the b2b space\, as well as individual contributors who specialize in product marketing\, content marketing\, pricing strategy\, performance marketing and SEO. If you have experience in any of these areas\, as well as experience or interest in local marketing at scale\, we’d love to talk! Join us in continuing to make Yelp one of the most recognized and trusted brands around!\nWORKSHOP AND BOOTH SPONSOR:\n\nVitamin T is always looking for digital talent who specialize in marketing\, design\, development\, content\, and delivery for freelance\, freelance-to-hire\, and permanent opportunities.\nMarketing positions we recruit for include Content Marketing Manager\, CRM Manager\, Customer Acquisition / Demand Generation Manager\, Digital Marketing Analyst\, Digital Marketing Manager\, Email Marketing Manager\, Marketing Automation Manager\, Marketing Operations Manager\, Paid Media Manager\, Social Media Manager\, Marketing Strategist\, Marketing Project/Program Manager\, and more!\n \n \nWORKSHOP AND BOOTH SPONSOR:\n\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team.\nCrawford Group is recruiting the utmost qualified candidates for all forms of marketing\, events and communications positions. These roles range from Account Executives to Event Marketing Specialists to Social Media Directors.\n \nBOOTH SPONSOR:\nFocus Vision is in the business of customer truth. They offer a complete suite of always-on software from online surveys to test brand and product awareness\, webcam interviews and focus groups to uncover the motivations and emotions behind a person’s opinion and behaviors\, through to understanding how products and causes impact a consumer’s lifestyle. There are various senior level positions currently available such as Business Development Directors and Account Management Directors. We will also be collecting resumes of candidates with a research marketing background.\n \nBOOTH SPONSOR:\n CBS Interactive\, a division of CBS Corporation\, is the premier online content network for information and entertainment. Our culture of creativity and collaboration is our foundation; it’s present in everything we do. Whether your dream job is in tech\, entertainment\, sports or games\, build your career here and create the content you love.\n \n\nBOOTH SPONSOR:\n\nFor the past 30 years The Bay Area Advertising Relief Committee provides emergency financial assistance\, mentoring\, networking and other resources for members of the San Francisco Bay Area advertising\, marketing and PR industry.\n \n\nFeature Presentation:\n\nLisa Gibello\, SVP of Recruiting\, The Creative Group. Presenting on the 2019 Salary Guide & Building Your Personal Brand: How to Stand out in Today’s Job Market\nLisa has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. Lisa utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.\nWorkshop Presentations: •  Building Your Personal Brand: How to Stand out in Today’s Job Market by Lisa Gibello\, The Creative Group •  Pathway to Becoming a Digital Marketer by Heather Meza of The Crawford Group •  Resume Building by Gloriane Yi\, of Vitamin T\nWorkshop Guest Speakers:\n\nHeather Meza\, Director of Marketing & Services\, The Crawford Group will be presenting the Pathway to Becoming a Digital Marketer\nHeather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years and leads marketing for Crawford Group. Known for her energy and enthusiasm\, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers. When she’s not working\, Heather enjoys spending time with her family and friends\, binge-watching her favorite shows\, or coloring her hair. Heather values human connection\, laughter\, and making an impact.\n\nGloriane Yi\, Senior Direct Hire Recruiter\, Vitamin T\, Presenting on Resume Optimization for Marketers\nGloriane is a Sr Direct Hire Recruiter who specializes in making marketing and design placements in the Bay Area and across the US. Hailing from a background in digital media\, she has a strong pulse on the creative market in San Francisco\, and is well versed in what clients look for in marketing and design candidates. She has a proven track record of making successful hiring matches for a variety of companies from startups to enterprise companies to ad agencies. Beyond her professional life\, she is the proud mom of two boys\, an avid foodie/reader and the kind of friend you want on your team for trivia games.\nTBA\, The Creative Group\, Presenting on TBA\n \nPortfolio Reviewers\n\nGerardo Garcia-Jurado\, Creative Director at The Trust for Public Land\nFor over two decades\, Gerardo has been a part of the “creative” tribe. He built his first job within his own self-made visual communications firm in Mexico City which is still designing for Forbes 500 companies. Following the company’s success\, Gerardo then moved to New York City where his American adventure began. Those ventures have allowed him to be a key player in the development of award-winning campaigns for global brands in different marketing disciplines. Everything from advertising to promotions to retail marketing\, Effies to Emmys\, and from East Coast to West Coast\, his professional life has been full of exciting projects. All of which created significant learnings that have made him the well-rounded Marketing professional he is today. In addition to his bachelors in Graphic Design and master’s degree in Marketing\, he keeps himself up-to-date taking relevant classes. Even so\, he believes that life is the best teacher. Most recently\, he joined the non-profit sector where he is expecting to be able to make a change in the community by using his creative superpowers for the greater good. His full name is Luis Gerardo García-Jurado Rébora but you can call him Gerardo (Her-are-doh).\n \n\nTony Wessling\, Co-Founder & Managing Partner Chromium\nTony has been the driver behind successful strategic and creative programs for national and international financial services brands such as AXA Investment Managers\, Arrowhead General Insurance\, American AgCredit\, Beech Street Capital\, Berkadia\, Cameron Mutual\, CAMICO\, Capital One\, Etiqa Insurance (Singapore)\, Fannie Mae\, the Mortgage Bankers Association\, Norcal Mutual\, and PLUM\, among others. His strategic and creative counsel has also helped position/reposition major real estate development initiatives in San Francisco such as the Port of San Francisco\, Mid-Market (now home to Twitter\, Uber\, Dolby\, and other tech companies)\, Mission Bay\, and the Yerba Buena Arts District. He also works with a number of technology and consumer products clients.\nAn avid writer and speaker on branding and corporate culture\, Tony is the co-author\, with Peter van Aartijk\, of the book The Powers: Ten Factors for Building an Exponentially More Powerful Brand. He has presented to numerous business groups in the U.S. and Europe including Assurex Global Branding & Communications Summit\, the Financial Communications Society of New York\, UC Berkeley Center for Entrepreneurship\, LocWorld in Seattle and Berlin\, Germany\, the Association for Corporate Growth\, the Fraternal Alliance\, Fleming Martin Executive Leadership Program\, the San Francisco Chamber of Commerce\, and the Swiss-American Chamber of Commerce in Zürich\, Switzerland and San Francisco. He has also been a guest lecturer at the Academy of Art University and San Francisco State University College of Business.\nTony received his BFA in Design from the University of Michigan at Ann Arbor.\n\n\nGareth Walters\, Vice President Creative\, Greenberg Strategy\nGareth began his career in editorial design in London\, art directing titles such as Ski and Snowboard Magazine. From there\, he moved client side\, working for Neil Pryde International in Hong Kong\, creating product graphics\, packaging\, and web identities for Snowboard and Windsurfing products\, and then to Bell Helmets in Santa Cruz\, CA. \nFor the past 10 years\, Gareth has devoted himself to data and information design for Pandora Internet Radio and most recently\, as VP of Creative for Greenberg Inc.\, a research and strategy consultancy that integrates insight\, design\, and patterns thinking to help businesses transform.\n\nJordan Joseph\, Lead Digital Designer\, Affinity Creative Group\nJordan leads the digital design and strategy team at Affinity Creative Group based in San Francisco\, California. She’s had the privilege to work with a diverse client list from global retail wine and spirits brands\, notable Bay Area commercial real estate developers\, and innovative technology companies. Jordan specializes in digital brand strategy overseeing projects from initial ideation\, to UI/UX design and art direction\, through design-development handoff. She holds a Bachelor of Science degree in Graphic Communication from California Polytechnic State University\, San Luis Obispo. After initially pursuing Industrial Engineering\, Jordan took a page from Jessica Hische’s book with mindset of: “The work you do while you procrastinate is probably the work you should be doing for the rest of your life.” Along the way\, she found that digital design was the perfect application of analytical thinking and visual problem solving skills to create impactful\, real world business solutions. When not behind her computer screen\, you’ll most likely find Jordan checking off the never-ending list of restaurants in San Francisco or planning her next weekend getaway.
URL:https://www.amasf.org/event/ama-sf-career-fair/
LOCATION:Yelp\, 140 New Montgomery Street\, 8th FL\, 8th FL\, 8th FL\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190111T080000
DTEND;TZID=America/Los_Angeles:20190111T183000
DTSTAMP:20260905T234237
CREATED:20181214T003141Z
LAST-MODIFIED:20181214T003646Z
UID:10000728-1547193600-1547231400@www.amasf.org
SUMMARY:Blockchain Connect Conference: Academic 2019
DESCRIPTION:Enjoy our exclusive discount by applying code: AMASF to get 50% off on all tickets! You don’t want to miss out!
URL:https://www.amasf.org/event/blockchain-connect-conference-academic-2019/
LOCATION:San Francisco Mariott Marquis\, 780 Mission Street\, San Francisc\, CA\, 94103\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181204T180000
DTEND;TZID=America/Los_Angeles:20181204T210000
DTSTAMP:20260905T234237
CREATED:20180924T161107Z
LAST-MODIFIED:20181203T230437Z
UID:10000722-1543946400-1543957200@www.amasf.org
SUMMARY:Jingle\, Mix & Mingle with PRSASF and AMASF Holiday Party
DESCRIPTION:Public Relations Society of America San Francisco Bay Area (PRSA-SF) and American Marketing Association San Francisco Bay Area (AMA SF) team up to celebrate the holiday season\, co-hosting this year’s Jingle\, Mix & Mingle!\nGet in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party to benefit our friends in the Tenderloin! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the Tenderloin After-School Program\, from which proceeds will go directly to the nonprofit group whose mission is to provide a safe drop-in space for the children of the Tenderloin District. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nWe will also collect toys for the San Francisco Firefighters Toy Program. Kindly bring an unwrapped toy for ages infant through 12 — gifts for tweens (bath/body products\, jewelry\, comic books and SF sports team clothing and accessories) — are in highest demand.\nPre-registration is required as space is limited — so reserve your spot today!\nThanks to our sponsors:\nPlatinum Sponsor http://www.cision.com\n\n\n\n\n\n \n 11.26.18 jj 6:48 (Chromium)
URL:https://www.amasf.org/event/jingle-mix-mingle-with-prsasf-and-amasf-holiday-party/
LOCATION:Dada Bar\, 65 Post Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181114T173000
DTEND;TZID=America/Los_Angeles:20181114T220000
DTSTAMP:20260905T234237
CREATED:20181031T164747Z
LAST-MODIFIED:20181031T164928Z
UID:10000724-1542216600-1542232800@www.amasf.org
SUMMARY:Hal Riney & BIG Stars Awards Gala
DESCRIPTION:On November 14th @sfBIG will be handing out the most prestigious awards the #BayArea #marketing and #advertising community has to offer. Join us in celebrating another fantastic year at the Hal Riney + BIG Stars Awards Gala at the Bently Reserve. www.sfbig.org/events/162
URL:https://www.amasf.org/event/hal-riney-big-stars-awards-gala/
LOCATION:Bentley Reserve\, 301 Battery St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181112T170000
DTEND;TZID=America/Los_Angeles:20181112T190000
DTSTAMP:20260905T234237
CREATED:20181024T204337Z
LAST-MODIFIED:20181116T214342Z
UID:10000723-1542042000-1542049200@www.amasf.org
SUMMARY:Volunteer Recruitment Event: American Marketing Association San Francisco
DESCRIPTION:Are you trying to get a foot in the door in the field of marketing? Or\, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps\, on us.\nThe American Marketing Association San Francisco is looking for smart\, talented\, responsible people that are interested in:\n– Business development / sponsorships\n– Business development / memberships\n– Marketing and Communications\n– Email marketing\n– Graphic design\n– Branding\n– Programming\n– Event planning and production\nPlease reserve your spot by registering for a free ticket.
URL:https://www.amasf.org/event/volunteer-recruitment-event-american-marketing-association-san-francisco/
LOCATION:Blanc Et Rouge\, 2 Embarcadero Center\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181016T180000
DTEND;TZID=America/Los_Angeles:20181016T210000
DTSTAMP:20260905T234237
CREATED:20180924T155719Z
LAST-MODIFIED:20181116T214340Z
UID:10000721-1539712800-1539723600@www.amasf.org
SUMMARY:(R)Evolution Marketing American Marketing Association San Francisco C-Level Panel Discussion
DESCRIPTION:Presented by the American Marketing Association San Francisco Chapter\nEvent Details\nRegistration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm |\nSpeakers:\nDan Gordon\, Founder Gordon Biersch Brewing Company\nMarc Pomerleau\, Creative Strategy Vice President at Freeman Company\nKyle Wong\, CEO Pixlee\nRob Fuggetta\, Founder & CEO Zuberance\nModerator: Olivia Christian\nPanel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc\, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. \nPlease Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book\, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint\, one of the questions will be\, what do you think is next in Disruptive Marketing?\nThis event is open to anyone interested in Marketing and Branding; you don’t need to work directly in the industry to enjoy some great takeaways from this event!\n10 Disruptive Marketing Trends To Consider\n\nIntelligent Devices Technology\nAuthentic Transparency\nEngaging Content (VR +)\nUser-generated content\nSocial Networks Ecosystems\nBrand Advocates\nLegacy Rebranding for the next generation\nCustomer Satisfaction\nPersonalized Relationship Marketing\nEmotional and Cultural Relevance Metrics Tracking\n\nPanelists Bios:\nDan Gordon\, Founder: Gordon Biersch Brewing Company (Focus: Rebranding for the next generation\, currently rebranding his legacy product\, Dan will speak about legacy brands and the challenges in rebranding and how he has addressed it)\n\nDan Gordon has earned a reputation for being one of America’s premier brewing engineers during his 28-year tenure at Gordon Biersch Brewing Company. He is the first American in more than 40 years to graduate from the prestigious five-year brewing program at the world-renowned Technical University of Munich in Weihenstephan\, Germany. Dan currently oversees the brewing operations at the Gordon Biersch brewing and bottling facility in San Jose\, CA\, where he ensures that all of his beloved brews are crafted using the highest-quality ingredients with the closest attention to detail.Dan frequently lectures at Stanford University\, UC Davis\, UC Berkeley\, and USF.\nMarc Pomerleau – Creative Strategy Vice President at Freeman Company (Focus: next gen engagement\, purpose driven marketing\, authentic transparency)\n\nMarc Pomerleau is an experience designer\, innovator\, content creator and Creative Strategy Vice President at Freeman\, the world’s leading brand experience company. In his role at Freeman\, Marc builds capacity and will for the design and production of transformative\, live experiences with a focus on next gen learning and collaborative co-creation. Marc has worked in government\, co-founded three start-ups and spent several years studying and working in China and the Asia Pacific region. Marc holds an MA in Asia studies and international economics from The Johns Hopkins School of Advanced International Studies (SAIS) in Washington DC and resides in San Francisco\, CA.\nKyle Wong\, CEO Pixlee\n\nKyle Wong is the CEO & Co-Founder of Pixlee\, a visual marketing platform that helps brands market and sell with customer photos and videos. Pixlee enables more than 1\,000 brands to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Kyle is an active contributor for Forbes and Fortune Magazine on digital marketing\, entrepreneurship\, and various leadership and career topics. An alumnus of the Stanford School of Engineering\, where he published award-winning academic research on several topics. Prior to Stanford\, he built startups in high school that were directly related to his work at Pixlee which were featured on prominent news organizations such as The Today Show\, Fox News\, Bloomberg\, and others. In his spare time\, Kyle mentors for the Stanford Accelerator (StartX) where he advised several early-stage VC backed tech startups.\nRob Fuggetta\, Founder & CEO Zuberance\, (Brand Advocates)\n\nRob Fuggetta is the leading expert on Advocate marketing. Rob is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Rob is the founder & CEO of Zuberance\, which powers Advocate marketing programs for top brands.\nModerator\nOlivia Christian\n\nOlivia’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities. In 2005\, she left city hall and began working as a brand development consultant. My clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Olivia’s professional services include but are not limited to the drafting and execution of event\, social\, growth and fund development strategies as well as media production (video\, podcast).\nThrough her workshop\, Own Your Story\, Olivia coaches professional teams and one-on-one clients in a methodology for crafting a personal brand story that incorporates both the logical—the head\, and the emotional—the heart. Attendees develop the necessary skills to effectively convey the why\, how and what of their personal brand story to any given audience.\nOlivia am also the Executive Producer and Host of The Game Last Night\, a sportscast that features me in conversation with professional and collegiate athletes and coaches and their fan base from coast to coast. You can also get a listen to her as a guest on National Public Radio’s\, Only a Game.\nPre Event Video By:\nRob Fuggeta\, Founder & CEO Zuberance\, (Brand Advocates)\nAuthor of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”\n\nSponsors\nVideographer https://www.steinbergimagery.info/\n\nVenue Sponsor Werqwise https://werqwise.com/\n\nGordon Biersch Brewing Company \n\nPhotographer https://www.shiffrar.com/\n \n\n jj 10.15.18 10:57pm
URL:https://www.amasf.org/event/revolution-marketing-american-marketing-association-san-francisco-c-level-panel-discussion/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180920T180000
DTEND;TZID=America/Los_Angeles:20180920T200000
DTSTAMP:20260905T234237
CREATED:20180817T150100Z
LAST-MODIFIED:20181116T214344Z
UID:10000720-1537466400-1537473600@www.amasf.org
SUMMARY:American Marketing Association Across the Bay: Network with us in Oakland!
DESCRIPTION:Join us on September 20th\, as the American Marketing Association crosses the Bay for its first-ever networking event in downtown Oakland!\nOakland is growing quickly\, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!\n \n\n \nEvent Details\nTransportation: The Overlook Lounge is just a few blocks from the 19th Street BART station and steps from AC Transit’s Transbay line NL from San Francisco.\nFood & Drink: Light bites will be provided. Drink tickets are available to AMA SF members on a limited basis. Drink tickets are available for purchase to non-members.\nEvent Sponsor\n\nweb: http://www.montpericatering.com\nfacebook: https://www.facebook.com/montpericatering/\ninstagram: @montpericatering\n \nPhotography Sponsor\n\n \nVenue Sponsor
URL:https://www.amasf.org/event/american-marketing-association-across-the-bay-network-with-us-in-oakland/
LOCATION:The Overlook Lounge\, 344 20th Street\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180904T080000
DTEND;TZID=America/Los_Angeles:20180907T170000
DTSTAMP:20260905T234237
CREATED:20180510T173438Z
LAST-MODIFIED:20180625T194412Z
UID:10000713-1536048000-1536339600@www.amasf.org
SUMMARY:Content Marketing World 2018
DESCRIPTION:Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from\, and rub elbows with\, the best of the best in the content marketing industry\, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie\, you’ll find your “tribe” at #CMWorld. \nJoin an expected 4\,000 attendees from 70 countries specializing in marketing\, communications\, public relations\, journalism\, social media and more. We offer more than 150 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building\, lead gen\, video\, email marketing\, measurement\, influencer marketing\, native advertising and so much more! \nTo see what #CMWorld is all about\, check out this video: https://youtu.be/in9TAgDgzAs
URL:https://www.amasf.org/event/content-marketing-world-2018/
LOCATION:Huntington Convention Center of Cleveland\, 300 Lakeside Ave E\, Cleveland\, OH\, 44113\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180821
DTEND;VALUE=DATE:20180823
DTSTAMP:20260905T234237
CREATED:20180803T161112Z
LAST-MODIFIED:20180914T201057Z
UID:10000719-1534809600-1534982399@www.amasf.org
SUMMARY:TRANSFORM - The AI event for data-driven marketers
DESCRIPTION:Don’t miss the AI event of the year for growth marketers and anyone invested in their company’s growth. On August 21 & 22 at the beautiful Seminary in Strawberry in Mill Valley\, Transform will deliver case studies and practical lessons from Google\, LinkedIn\, NYT\, Facebook\, Amazon\, Microsoft\, Lyft\, Booking.com\, Pandora\, TGI Friday’s\, Autodesk and more. This is an event you won’t want to miss. Hear from folks like Tom Pinckney\, VP Buyer Experience Applied Research at eBay who recently shared that AI used in search results alone is driving an incremental increase in sales for eBay in the billions of dollars — per quarter! Or\, hear from TGI Friday’s who has used AI to double its off-premise business over the last year and is seeing such fast growth it is struggling to keep up.\n\nThis is the one AI event where you’ll learn how artificial intelligence and data analytics can lower acquisition costs\, boost engagement\, and increase sales and of course you will have a chance to network with an amazing group of thought leaders in the biz. Grab your spot before the event sells out and use promo code VBAMA to get your 30 percent discount!
URL:https://www.amasf.org/event/transform-the-ai-event-for-data-driven-marketers/
LOCATION:The Seminary at Strawberry\, 201 Seminary Drive\, Mill Valley\, CA\, 94941\, United States
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180816T180000
DTEND;TZID=America/Los_Angeles:20180816T200000
DTSTAMP:20260905T234237
CREATED:20180613T180440Z
LAST-MODIFIED:20181116T214148Z
UID:10000717-1534442400-1534449600@www.amasf.org
SUMMARY:How to Win at Google AdWords & Analytics
DESCRIPTION:Need measurable\, highly-qualified web traffic for your site? Who doesn’t! Then\, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity.\n\nThis session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms\, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO\, SEM\, growth marketing\, analytics and social media and will aid you in optimizing your brand’s approach.\nFeatured Speakers:\n\nRyder Meehan\nRyder is a 14-year veteran of online acquisition experience across all digital channels\, He has managed digital marketing teams at Samsung Mobile\, Fossil\, Tatcha\, and Razorfish. Ryder launched Meehan Digital in May of 2017\, an online marketing agency offering SEO\, SEM\, growth marketing\, analytics and web design services.\n\n\nDanny Ng\nA technical marketer with 10 years of SEO\, SEM\, analytics and social media advertising experience\, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting group in Hawaii.\n\n\nEvent Sponsor: 
URL:https://www.amasf.org/event/how-to-win-at-google-adwords-analytics/
LOCATION:Meehan Digital\, 1540 Market Street\, #100\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180815T080000
DTEND;TZID=America/Los_Angeles:20180819T170000
DTSTAMP:20260905T234237
CREATED:20180708T214240Z
LAST-MODIFIED:20180710T145104Z
UID:10000718-1534320000-1534698000@www.amasf.org
SUMMARY:sponsorshipX
DESCRIPTION:Come get inspired at sponsorshipX – a fully-immersive conference experience that gathers sponsorship and marketing pros from around the world. \nThis year\, we’ve partnered with Crankworx\, the world’s largest mountain biking festival\, so you can experience the power of sponsorship firsthand in beautiful Whistler\, Canada. Participate in engaging sessions at the top of the mountain\, get VIP access to Crankworx events\, and connect with your industry peers on our group adventures including mountain biking\, ziplining\, hiking and more. \nJoin our top-tier speakers including Ricardo Fort\, VP of Global Sports Partnerships at Coca-Cola\, Pamela Hollander\, VP Consumer Marketing at Allstate\, and Dan Fleetwood\, VP of Global Sponsorships at SAP as they provide their expert opinion on the future of the industry. \nLearn more and get geared up here.
URL:https://www.amasf.org/event/sponsorshipx/
LOCATION:Whistler\, Canada
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180716T000000
DTEND;TZID=America/Los_Angeles:20180718T000000
DTSTAMP:20260905T234237
CREATED:20180122T135817Z
LAST-MODIFIED:20180213T113822Z
UID:10000695-1531699200-1531872000@www.amasf.org
SUMMARY:2018 Nonprofit Marketing Conference: Call for Proposals
DESCRIPTION:Call for Topics Now Open\nAre you ready to share your success story at the 2018 AMA Nonprofit Marketing Conference? \nThe AMA is looking for presentations that best demonstrate how a nonprofit organization achieved success\, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other leaders in the nonprofit field can learn from and subsequently leverage in their own work. Emphasis will be placed on selecting presentations imparting advanced level knowledge and skills\, and on those with the most unique approaches and strongest measures of success. \nApproximately 300 attendees represent a wide variety of nonprofit organizations: large\, small\, national\, local\, member associations\, museums\, schools\, universities\, charities\, health care\, government\, etc. In addition\, attendees will be demographically diverse and represent mostly advanced nonprofit marketing practitioners. Lastly\, some attendees have fundraising in their job description\, but many do not. Most attendees are focused on promoting their services\, programs\, or causes through integrated marketing strategies\, and the majority do so on a limited budget. \nThe conference takes place July 16-18\, 2018 in Washington\, D.C. \nThe deadline to submit your topic proposal is January 29\, 2018.
URL:https://www.amasf.org/event/2018-nonprofit-marketing-conference-call-proposals/
LOCATION:Washington\, DC\, 2401 M Street\, NW\, Washington\, DC\, 20037\, United States
CATEGORIES:AMA Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180712T173000
DTEND;TZID=America/Los_Angeles:20180712T200000
DTSTAMP:20260905T234237
CREATED:20180604T212731Z
LAST-MODIFIED:20181116T214145Z
UID:10000716-1531416600-1531425600@www.amasf.org
SUMMARY:AMA SF Enters its 80's!
DESCRIPTION:The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us!\nIndulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss!\nMake sure to brush up on your 80s tunes\, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!\n \n \nVenue Sponsor:\n\nA big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party!\nPhotography Sponsor:\n\n\nEvent Sponsor:\n\nThank you\, Marbles Found Event Production!
URL:https://www.amasf.org/event/ama-sf-enters-its-80s/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180620T180000
DTEND;TZID=America/Los_Angeles:20180620T203000
DTSTAMP:20260905T234237
CREATED:20180517T220857Z
LAST-MODIFIED:20181116T214139Z
UID:10000714-1529517600-1529526600@www.amasf.org
SUMMARY:Capitalize on the Emerging Trends in Communications
DESCRIPTION:Join us on June 20th at Galvanize as we explore Emerging Trends in Communication.\nTrendKite\, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF)\, are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy.\nWith the rise of digital\, PR has moved past mention counting and grown into a scalable marketing channel\, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media.\nAttendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! \nAGENDA\n\nMeasure total impact- Use the metrics best for benchmarking & tracking both business and brand impact\nBe at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix\nLet’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media\nLearn from marketing’s digitization – Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000’s\nGoogle Home Raffle \n\n\nEXECUTIVE PANEL\n\n\nDavid Cardiel\, Director of Segment Marketing at TrendKite is a Demand Marketing Strategist who has spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand and Segment Marketing at TrendKite where he leads a high-performing team in the development and execution of ABM strategies to exceed inbound lead goals.\nHe holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud\, National Instruments\, Hoover’s and Silicon Labs. David keeps busy coaching little league soccer and baseball and volunteering as a leader with the Boy Scouts of America.\n\n\n\n\n\nDeirdre Mahon\, CMO at Zinc has extensive experience managing the marketing function with a particular passion for fast growth\, tech start-ups. Generating demand and building brand are mantras she has lived by over the last two decades where she has taken multiple enterprise solutions to market across cloud\, big data\, and mobile SaaS technologies.  Currently CMO at Zinc\, Deirdre particularly enjoys creating new markets and working closely with sales and product teams. Before Zinc Deirdre spent a short time at HPE post an acquisition and prior to that at Oracle post the GoldenGate Software acquisition. Deirdre hails from Dublin\, Ireland and currently lives in the bay area\n\n\n\nTiffaney Fox Quintana\, VP of Marketing at HelloSign\, joined San Francisco based startup HelloSign in 2016 as the VP of Marketing where she’s responsible for all areas of marketing\, including campaigns\, corporate marketing\, PR/AR\, social media\, content\, analytics and product marketing. Tiffaney sits on the board of the Electronic Signature and Records Association (ESRA)\, the premier trade association focused on the advancement of electronic signatures and records. She has a marked passion for executing creative startup awareness campaigns\, mentoring\, and when she’s not perfecting the marketing funnel\, you can find her rooting for her alma mater basketball team\, the Zags\, or spending time with her family and friends\n\n\n\nBeth Trier\, CEO at Trier and Company is a veteran of the communications industry for more than 20 years\, Beth is a results-driven professional with extensive experience working with technology companies to tell their stories\, accelerate growth and build business value.  A fierce advocate and practitioner of integrated communications\, Beth has led Trier and Company’s significant global growth over the past 17 years by believing deeply that every client is a media company – having the ability to drive\, manage and control the brand narrative. Beth was named to Business Insider’s list of the 50 Best PR People in Tech and was recently awarded Entrepreneur Magazine’s 360 Award.  Beth began her career as a journalist with the San Francisco Chronicle. Moving into PR\, she worked for Apple for several years before joining Burson-Marstellar as VP of the global technology practice. Beth resides in San Francisco – “‘the best place on earth”.
URL:https://www.amasf.org/event/capitalize-on-the-emerging-trends-in-communications/
LOCATION:Galvanize – San Francisco (SoMa)\, 44 Tehama Street Room - Townhall\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180615T090000
DTEND;TZID=America/Los_Angeles:20180615T173000
DTSTAMP:20260905T234237
CREATED:20180525T223621Z
LAST-MODIFIED:20181116T214142Z
UID:10000715-1529053200-1529083800@www.amasf.org
SUMMARY:VMA Design Conference 2018
DESCRIPTION:An official event of San Francisco Design Week\nVisual Media Alliance presents a full-day conference featuring stories of design across all media held during the 2018 San Francisco Design Week. Come and be inspired by creative thinkers\, fascinating speakers\, exhibitors\, and industry experts.\nEverything from knowing when to apply a “less is more” approach to jump-starting inspiration and designing for impact to finding consistency within your brand and harnessing the power of storytelling (and so much more) is on offer in these jam-packed\, leading-edge sessions. Lunch will be served and exhibitors will be on-hand throughout the day to showcase the latest design industry technology. Special group rates are available for parties of 8 or more\, contact Laura Vargas at VMA\, 415-495-8242.Customer Service concerns and/or questions\, please contact VMA\, 415-495-8242 \nTo enter Bespoke before 10 am – check out map: here\n  MORE INFORMATION\nhttp://designconf.vma.bz/   SPEAKERS + TALKS\n\nKELLI ANDERSON Artist\, Designer\, Tinkerer\, and Author of “This Book is a Planetarium” and “This Book is a Camera Pop-Up Book”“The Hidden Talents of Everyday Things”\nJESSICA BELLAMYGRIDS: The Grassroots Information Design StudioFounder & Infographic Designer“Good Work Deserves Good Design: Social Entrepreneurship and the Adobe Creative Residency” \nEMILY MEINHARDTGoogleArt Director“Talking with Pictures”\nSTEVE DECKERZooka CreativeCEO“Designing the Future”\nCHRIS DO The Futur & Blind\, Inc.Founder\, Director\, Designer\, Strategist\, and Educator“Overlap—The Surprising Intersection Between Story\, Branding\, and UX Design”\nCLAUDIO GUGLIERIMicrosoftDesigner & Creative Director“Making Technology More Natural”\nSHERINE KAZIMSherine Kazim DesignProduct Strategist and Experience Designer“Design Ethics and Emotive Experiences”\nRUDI O’MEARASequiturFounder“Make the Logo Smaller”\nEDMUNDO ORTEGASequiturBrand Specialist & Spirit Guide“Make the Logo Smaller”\nMARINA POROPAT JOYCE Author\, “Designing for Print”\nERIC RODENBECKStamen DesignFounder & Creative Director“Inviting Inquiry and Exploration Through Data Visualization”\nMARK SCHWARTZSocial Media TrackersFounder“What Makes You Click”\nTRISH WITKOWSKIFold FactoryFounder“That’s Fold-tastic!”\nLAUREN ELLIOT* Wicked Good Print ProductsionPricinpal *Emcee      TALKS\nFor details on talks\, please visit website at designconf.vma.bz.       EXHIBITORS\nAdamich ChiropracticAndresenBay DigitalCanonCommerce PrintingCTI Paper USA“Designing for Print”DomtarGMG ColorInternational PaperKonica MinoltaThe Navigator CompanyNeenah PaperOn Line BinderyPacific Standard PrintPolyartRay Morgan CompanyRods and ConesSappiScodixSpicers PaperThe FuturVisual Media AllianceXerox\nWould you like to exhibit at our event? Contact us at jfrey@vma.bz.\n\nTalking with Pictures
URL:https://www.amasf.org/event/vma-design-conference-2018/
LOCATION:Bespoke\, 845 Market Street\, Westfield SF Centre / 4th Fl\, San Francisco\, California\, 94103\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180530T000000
DTEND;TZID=America/Los_Angeles:20180531T000000
DTSTAMP:20260905T234237
CREATED:20180130T221712Z
LAST-MODIFIED:20180307T211345Z
UID:10000696-1527638400-1527724800@www.amasf.org
SUMMARY:Incite Brand Marketing Summit West
DESCRIPTION:
URL:https://www.amasf.org/event/incite-brand-marketing-summit-west/
LOCATION:San Francisco\, USA
CATEGORIES:Partner Events
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DTSTART;TZID=America/Los_Angeles:20180517T180000
DTEND;TZID=America/Los_Angeles:20180517T210000
DTSTAMP:20260905T234237
CREATED:20180413T121023Z
LAST-MODIFIED:20181116T214137Z
UID:10000712-1526580000-1526590800@www.amasf.org
SUMMARY:AMA SF Marketing Leadership Forum
DESCRIPTION:We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17\, 2018\, as we bring together top executives from Netflix\, Lyft\, MyFitness Pal\, and VF Corporation to discuss the hottest topics\, trends\, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights\, communications\, digital innovation\, leadership\, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat!\nPanelists:\n• Adrien Lanusse – VP of Global Consumer Insights at Netflix\n• Samantha Goldman – Head of Marketing for Lyft Business\n• Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face\, Vans\, Timberland\, Nautica\, and Wrangler)\nModerator:      \nTara-Nicholle Nelson\, CEO of TCI and former VP\, Marketing at MyFitness Pal
URL:https://www.amasf.org/event/ama-sf-marketing-leadership-forum/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20180510T180000
DTEND;TZID=America/Los_Angeles:20180510T200000
DTSTAMP:20260905T234237
CREATED:20180413T115924Z
LAST-MODIFIED:20181116T214134Z
UID:10000711-1525975200-1525982400@www.amasf.org
SUMMARY:Working Better Together: Moving from "yes\, but" to "yes\, and"
DESCRIPTION:**This event is for senior level marketers ONLY\nWorking Better Together\nMoving from “yes\, but”\, to “yes\, and” \nIs saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication?\nWorking Better Together is a fun\, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques\, communication science\, and management theory\, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop\, we will focus on:\n· Team building — embracing the principle of “making your partner look good”\n· Collaboration — cultivating trust in teams through applied improvisation\n· Communication — developing collective narratives that will drive your team\nApplied improvisation has been embraced in many fields such as healthcare\, leadership\, technology\, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan\, Kat Koppett\, and Keith Johnstone\, this workshop offers a dynamic experience to inspire working better together.\nGUEST SPEAKERS\nMallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist\, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.
URL:https://www.amasf.org/event/working-better-together-moving-from-yes-but-to-yes-and/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20180429T080000
DTEND;TZID=America/Los_Angeles:20180502T170000
DTSTAMP:20260905T234237
CREATED:20180327T193043Z
LAST-MODIFIED:20180327T193044Z
UID:10000710-1524988800-1525280400@www.amasf.org
SUMMARY:The Fearless Marketers - Marketing Nation Summit
DESCRIPTION:The Marketing Nation Summit is the premier industry event for anyone involved in digital marketing and customer engagement. Hosted by Marketo\, the conference assembles the best and brightest minds in the digital transformation of marketing\, advertising\, IT\, services\, and beyond. Cutting-edge thought leadership\, industry best-practices\, and unparalleled networking opportunities will inspire you to rethink how your business interacts with customers to drive results that matter.
URL:https://www.amasf.org/event/fearless-marketers-marketing-nation-summit/
LOCATION:Moscone Center West\, 800 Howard St\, 3rd Level Lobby\, San Francisco\, CA\, United States
CATEGORIES:Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T180000
DTEND;TZID=America/Los_Angeles:20180425T210000
DTSTAMP:20260905T234237
CREATED:20180307T192254Z
LAST-MODIFIED:20181116T214131Z
UID:10000709-1524679200-1524690000@www.amasf.org
SUMMARY:AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
DESCRIPTION:AMA DOUBLE FEATURE\nVideo Streaming Trends & Using Big Data to Predict Profitability\nSpeakers:\nLinda Sharp/Becke Broadbent\, CRV Tech\nJessica Wong\, CBSi\nFrom Desktop to OTT: Trends in Video Streaming \nHow are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services\, like Hulu\, Netflix\, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.\nTaming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) \nLinda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal\, retention rates and sales forecasts by paying attention to what people DO\,  as well as what they SAY.\nA big THANK YOU to General Assembly\, our venue sponsor for this event!\nAbout Our Event Partner\nThe Insights Association’s Northwest Chapter is a community of marketing researchers\, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco\, Portland\, Seattle and annually in Las Vegas highlight the trends\, techniques and tools of our answer-seeking trade.
URL:https://www.amasf.org/event/ama-sf-double-feature-video-streaming-trendsusing-big-data-to-predict-profitability/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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