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X-WR-CALDESC:Events for AMASF
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DTSTART:20180311T100000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T100000
DTEND;TZID=America/Los_Angeles:20190910T110000
DTSTAMP:20260905T005358
CREATED:20190828T084704Z
LAST-MODIFIED:20190828T084704Z
UID:10000791-1568109600-1568113200@www.amasf.org
SUMMARY:Cargill & Marketing Cloud are Accelerating B2B Deals & Customer Lifetime Value
DESCRIPTION:
URL:https://www.amasf.org/event/cargill-marketing-cloud-are-accelerating-b2b-deals-customer-lifetime-value/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Cargill-Marketing-Cloud-are-Accelerating-B2B-Deals-Customer-Lifetime-Value.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T083000
DTEND;TZID=America/Los_Angeles:20190911T160000
DTSTAMP:20260905T005358
CREATED:20190424T123949Z
LAST-MODIFIED:20190430T123743Z
UID:10000758-1568104200-1568217600@www.amasf.org
SUMMARY:SEO for Marketers: Strategies\, Tactics and Trends
DESCRIPTION:
URL:https://www.amasf.org/event/seo-for-marketers-strategies-tactics-and-trends/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/SEO-for-Marketers-Strategies-Tactics-and-Trends.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190905T100000
DTEND;TZID=America/Los_Angeles:20190905T110000
DTSTAMP:20260905T005358
CREATED:20190828T082324Z
LAST-MODIFIED:20190828T082349Z
UID:10000790-1567677600-1567681200@www.amasf.org
SUMMARY:Financial Services & Marketing Technology: Providing the Ultimate Customer Experience
DESCRIPTION:
URL:https://www.amasf.org/event/financial-services-marketing-technology-providing-the-ultimate-customer-experience/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Financial-Services-Marketing-Technology.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190829T100000
DTEND;TZID=America/Los_Angeles:20190829T110000
DTSTAMP:20260905T005358
CREATED:20190828T081831Z
LAST-MODIFIED:20190828T081831Z
UID:10000789-1567072800-1567076400@www.amasf.org
SUMMARY:Four steps to improve your organization’s reputation and elevate patient experience
DESCRIPTION:
URL:https://www.amasf.org/event/four-steps-to-improve-your-organizations-reputation-and-elevate-patient-experience/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Four-steps-to-improve-your-organization’s-reputation-and-elevate-patient-experience.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190828T180000
DTEND;TZID=America/Los_Angeles:20190828T210000
DTSTAMP:20260905T005358
CREATED:20190804T113211Z
LAST-MODIFIED:20191003T141315Z
UID:10000786-1567015200-1567026000@www.amasf.org
SUMMARY:Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape
DESCRIPTION:The market research industry is evolving.  Here’s your chance to learn what’s new\, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. \nAs marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! \nPANEL \nModerator:\nJamin Brazil\, CEO and Cofounder of HubUx \n \nJamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years\, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision\, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, conducting one of the first ones in 1996 and founded a top survey platform\, Decipher\, in 2000. \nToday\, Brazil is the co-founder and CEO of HubUx\, a modern project management platform for researchers\, and the host of the Happy Market Research podcast. \nPanelist:\nRogier Verhulst – Sr. Director\, Market Research – Global Marketing at LinkedIn \n \nRogier has 15 years of experience in data analysis and market research working for a variety of companies including WPP\, Microsoft and LinkedIn – managing teams and helping clients and product\, sales and marketing organizations make better informed decisions. A strong advocate of a data driven sales\, product and marketing approach and turning complex data into simple and compelling stories and tools. Interested in combining the best from big data and attitudinal research to help build better products. Extensive experience designing\, executing and managing market research and generating insights that answer “so whats”. \nPanelist:\nTed Pulsifer – CRO Market Cube \n \nTed Pulsifer has over twenty years of executive and sales leadership experience. After launching his business development career at GE and AOL\, Ted harnessed his technology and service-centric background to embark on a journey into marketing research and data collection that began with Peanut Labs/Dynata before serving as Regional Vice President for Lucid. Today\, Ted is Partner and CRO for Market Cube\, which empowers faster and more creative data collection globally with best-in-class expertise\, technology and services. When not working\, Ted can be found hunting for unusual and amazing wines\, or on the water with his family in Charleston\, SC. \nPanelist:\nJanet Standen – Co-Founder\, Scoot Insights\n \n \nJanet co-founded Scoot Insights with Katrina Noelle in 2015\, to bring actionable qualitative insights to businesses\, with an accelerated process that does not compromise depth of learning. Leveraging over 25 years of business and marketing experience to help management teams choose better directions. Janet has a breadth of expertise in User\, Consumer\, Customer and Employee research gained from the US and the UK/Europe\, and has worked in many categories including food & beverages\, education\, electronics\, energy\, pet care\, retail\, social media\, tech\, beauty\, financial services\, toys\, health care\, automotive\, etc. \nJanet currently serves on the board of the Qualitative Research Consultants Association and as Board Chair for Matter of Trust. She is also an active member of AMA\, WIRe\, EPIC\, BayCHI\, Insights Association\, and UXPA. \nPanelist:\nDom Ricchetti – Insights Architect\, ServiceNow \n \nAs the lead Insights Architect at ServiceNow\, Dom Ricchetti designs research methods and frameworks\, including for personas\, Jobs-to-be-Done\, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research\, Dom led a wide range of studies across industries. He ran many unique\, complex and advanced analytics studies. Over his career\, he also worked on Agile\, TQM\, Six Sigma\, and Baldrige Excellence projects. He has an engineering and computer science degree\, with graduate studies in operations research\, marketing strategy\, and business planning. \nServiceNow is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8\,000 employees\, #3 on Forbes Future 50 List\, a LinkedIn Top Company\, and rated by Gartner as a technology industry leader. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nHatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible\, dynamic\, results-oriented platform that works across multiple devices and operating systems. For participants\, it’s like a social networking site; it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators\, it boasts a powerful\, intuitive back end that makes getting and organizing the data necessary an easy task. Visit with us at the HatchTank booth to learn more. \n  \n \n\nHarmon Research Group LLC is a boutique data collection specialist\, a “high value” alternative to the larger firms. We provide research services for MR consultancies around the world\, across a broad range of industries. Our services include web survey programming and hosting\, as well as CATI/ multimode\, and various qualitative services. \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \n \nVeridata Insights is your one-stop shop for online data collection.  Built upon the latest technology and the best customer service team around\, we provide unparalleled reach among consumers\, business professionals and specialized\, target audiences.  Our employees have the necessary experience\, passion and creativity to deliver the ultimate customer experience.   In an industry that is continually being dominated by larger and ever faceless companies\, we are the partner who understands you.  Our customers come to us for piece-of-mind\, knowing that with Veridata Insights as their partner\, their projects will be executed on time\, on budget and stress free. \n  \n\n \nSampleChain’s goal is to help the Market Research industry create a clean\, healthy and efficient ecosystem. SampleChain works with partners to help them increase their earnings per click and reduce clicks per complete\, improve quality\, increase conversion\, and create a better understanding of longitudinal behaviors. \n  \n \nStitched Insights turns any customer text into AI Focus Groups that answer survey questions. \n  \n \nMadrone Studios is a full-service creative agency specializing in creating immersive experiences through the marriage of light\, visuals\, sound and cutting-edge technology. We use new media\, video production\, immersive projection and interactive technologies to create memorable experiences. \n  \n \nWhen you come to the studio for your headshot\, you receive an unparalleled client experience and our signature quality craftsmanship in the products you receive. So go ahead and treat yourself to your new favorite photo! \n  \nVENUE PARTNER
URL:https://www.amasf.org/event/understanding-your-customer-how-innovation-is-changing-the-research-and-insights-landscape/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/08/Understanding-Customer_800x400-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190828T100000
DTEND;TZID=America/Los_Angeles:20190828T110000
DTSTAMP:20260905T005358
CREATED:20190828T074946Z
LAST-MODIFIED:20190828T074946Z
UID:10000788-1566986400-1566990000@www.amasf.org
SUMMARY:The Secret to Successful B2B Marketing: Revenue Operations
DESCRIPTION:
URL:https://www.amasf.org/event/the-secret-to-successful-b2b-marketing-revenue-operations/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/The-Secret-to-Successful-B2B-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190809T113000
DTEND;TZID=America/Los_Angeles:20190811T120000
DTSTAMP:20260905T005358
CREATED:20190424T123831Z
LAST-MODIFIED:20190430T123704Z
UID:10000757-1565350200-1565524800@www.amasf.org
SUMMARY:2019 AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/2019-AMA-Summer-Academic-Conference-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190808
DTEND;VALUE=DATE:20190812
DTSTAMP:20260905T005358
CREATED:20190424T123646Z
LAST-MODIFIED:20190430T123451Z
UID:10000756-1565222400-1565567999@www.amasf.org
SUMMARY:AMA Academic Placement Hiring Event
DESCRIPTION:
URL:https://www.amasf.org/event/ama-academic-placement-hiring-event/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Academic-Placement-Hiring-Event.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190807T100000
DTEND;TZID=America/Los_Angeles:20190807T110000
DTSTAMP:20260905T005358
CREATED:20190717T141922Z
LAST-MODIFIED:20190717T141922Z
UID:10000782-1565172000-1565175600@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190806T080000
DTEND;TZID=America/Los_Angeles:20190807T160000
DTSTAMP:20260905T005358
CREATED:20190424T123508Z
LAST-MODIFIED:20190430T123353Z
UID:10000755-1565078400-1565193600@www.amasf.org
SUMMARY:A Marketer’s Guide to Artificial Intelligence
DESCRIPTION:
URL:https://www.amasf.org/event/a-marketers-guide-to-artificial-intelligence/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/A-Marketer’s-Guide-to-Artificial-Intelligence.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190731T180000
DTEND;TZID=America/Los_Angeles:20190731T210000
DTSTAMP:20260905T005358
CREATED:20190708T073037Z
LAST-MODIFIED:20190731T141831Z
UID:10000776-1564596000-1564606800@www.amasf.org
SUMMARY:AMA SF Summer Partay
DESCRIPTION:Whether you are looking to network for your next job or you simply want to learn more about what the American Marketing Association’s San Francisco (AMA SF) chapter has to offer\, we invite you to join the AMA SF for a kickoff party to celebrate the summer and meet our 2019-2020 Board of Directors! \nDuring the event you’ll be able to enjoy some tasty cocktails and delicious appetizers in a laid back environment while networking with other Bay Area marketers. \nTicket price includes: (1) drink + delicious French-Vietnamese inspired hors d’oeuvres from Le Colonial. \nThere will be a hosted bar for additional drinks for purchase. \nSponsors\n\nBank of England: Buying a Home? Or refinancing? Bank of England is your one stop national lender licensed in all 50 states – educating one customer at time! Reach out to Dan or Tiffany for your personalized home buying or refinance analysis.\nRaffle Drawing: TBD\n\nFocus Vision: The only insights software technology company that can bring you close enough to your customers to have a full understanding of how they think\, feel and act.\nRaffle Drawing for a 2009 V. Sattui Cabernet Sauvignon\n\nStitched Insights: Stitched Insights turns any customer text into AI Focus Groups that answer survey questions.
URL:https://www.amasf.org/event/ama-sf-summer-partay/
LOCATION:Le Colonial\, 20 Cosmo Place\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/07/5d9b38e1b5d1fcc0f8fe472cc47d302d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190731
DTEND;VALUE=DATE:20190801
DTSTAMP:20260905T005358
CREATED:20190717T140724Z
LAST-MODIFIED:20190717T140724Z
UID:10000781-1564531200-1564617599@www.amasf.org
SUMMARY:The Evolution of Digital Marketing and The Power of Predictive Analytics
DESCRIPTION:
URL:https://www.amasf.org/event/the-evolution-of-digital-marketing-and-the-power-of-predictive-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/The-Evolution-of-Digital-Marketing-and-The-Power-of-Predictive-Analytics.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190726
DTEND;VALUE=DATE:20190727
DTSTAMP:20260905T005358
CREATED:20190717T140414Z
LAST-MODIFIED:20190717T140414Z
UID:10000780-1564099200-1564185599@www.amasf.org
SUMMARY:All the World’s a Brandstage (Or\, This Little Piggy Went to Market Research)
DESCRIPTION:
URL:https://www.amasf.org/event/all-the-worlds-a-brandstage-or-this-little-piggy-went-to-market-research/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/All-the-World’s-a-Brandstage.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190725
DTEND;VALUE=DATE:20190726
DTSTAMP:20260905T005358
CREATED:20190717T135628Z
LAST-MODIFIED:20190717T135628Z
UID:10000779-1564012800-1564099199@www.amasf.org
SUMMARY:Tap into Your Marketing Data for Better ROI
DESCRIPTION:
URL:https://www.amasf.org/event/tap-into-your-marketing-data-for-better-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Tap-into-Your-Marketing-Data-for-Better-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190718
DTEND;VALUE=DATE:20190719
DTSTAMP:20260905T005358
CREATED:20190717T134946Z
LAST-MODIFIED:20190717T134946Z
UID:10000778-1563408000-1563494399@www.amasf.org
SUMMARY:Maximizing Your Trade Show Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/maximizing-your-trade-show-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Maximizing-Your-Trade-Show-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190717
DTEND;VALUE=DATE:20190718
DTSTAMP:20260905T005358
CREATED:20190717T134304Z
LAST-MODIFIED:20190717T134543Z
UID:10000777-1563321600-1563407999@www.amasf.org
SUMMARY:Spectrum Health Lakeland Case Study: Crafting a Modern Digital Patient Journey with Sitefinity
DESCRIPTION:
URL:https://www.amasf.org/event/spectrum-health-lakeland-case-study-crafting-a-modern-digital-patient-journey-with-sitefinity/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Spectrum-Health-Lakeland-Case-Study.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190716T080000
DTEND;TZID=America/Los_Angeles:20190717T160000
DTSTAMP:20260905T005358
CREATED:20190424T123341Z
LAST-MODIFIED:20190430T123250Z
UID:10000754-1563264000-1563379200@www.amasf.org
SUMMARY:Marketing Department of One
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-department-of-one/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/Marketing-Department-of-One.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190627
DTEND;VALUE=DATE:20190628
DTSTAMP:20260905T005358
CREATED:20190616T131608Z
LAST-MODIFIED:20190616T131608Z
UID:10000768-1561593600-1561679999@www.amasf.org
SUMMARY:The Future of Customer Engagement: Optimizing Customer Experiences to Improve Retention
DESCRIPTION:
URL:https://www.amasf.org/event/the-future-of-customer-engagement-optimizing-customer-experiences-to-improve-retention/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/The-Future-of-Customer-Engagement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190625
DTEND;VALUE=DATE:20190627
DTSTAMP:20260905T005358
CREATED:20190424T123200Z
LAST-MODIFIED:20190430T123205Z
UID:10000753-1561420800-1561593599@www.amasf.org
SUMMARY:AMA Higher Ed Virtual Conference: The Year Ahead
DESCRIPTION:
URL:https://www.amasf.org/event/ama-higher-ed-virtual-conference-the-year-ahead/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Higher-Ed-Virtual-Conference-The-Year-Ahead.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190621
DTEND;VALUE=DATE:20190622
DTSTAMP:20260905T005358
CREATED:20190616T130810Z
LAST-MODIFIED:20190616T130810Z
UID:10000767-1561075200-1561161599@www.amasf.org
SUMMARY:A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the Buyer’s Journey
DESCRIPTION:
URL:https://www.amasf.org/event/a-winning-demand-generation-strategy-tactics-to-optimize-the-funnel-across-the-buyers-journey/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/A-Winning-Demand-Generation-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190620T183000
DTEND;TZID=America/Los_Angeles:20190620T203000
DTSTAMP:20260905T005358
CREATED:20190516T081624Z
LAST-MODIFIED:20190620T053116Z
UID:10000764-1561055400-1561062600@www.amasf.org
SUMMARY:Volunteer Recruitment Event: American Marketing Association in the South Bay
DESCRIPTION:Are you trying to get a foot in the door in the field of marketing? Or\, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps\, on us. \nThe American Marketing Association San Francisco is looking for smart\, talented\, responsible people that are interested in: \n– Business development / sponsorships\n– Business development / memberships\n– Marketing and Communications\n– Email marketing\n– Graphic design\n– Branding\n– Programming\n– Event planning and production \nPlease reserve your spot by registering for a free ticket.
URL:https://www.amasf.org/event/volunteer-recruitment-event-american-marketing-association-in-the-south-bay/
LOCATION:The Patio\, 412 Emerson St. (1 block from Caltrain Palo Alto station)\, Palo Alto\, CA\, 94301\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/05/bc41d600feac1bcd9226d782e14e1a07.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190620
DTEND;VALUE=DATE:20190621
DTSTAMP:20260905T005358
CREATED:20190616T130113Z
LAST-MODIFIED:20190616T130113Z
UID:10000766-1560988800-1561075199@www.amasf.org
SUMMARY:Getting the Most out of your Marketing Analytics
DESCRIPTION:
URL:https://www.amasf.org/event/getting-the-most-out-of-your-marketing-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Getting-the-Most-out-of-your-Marketing-Analytics.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190619T080000
DTEND;TZID=America/Los_Angeles:20190620T160000
DTSTAMP:20260905T005358
CREATED:20190424T122916Z
LAST-MODIFIED:20190430T123047Z
UID:10000752-1560931200-1561046400@www.amasf.org
SUMMARY:Advanced Branding and Positioning
DESCRIPTION:
URL:https://www.amasf.org/event/advanced-branding-and-positioning/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/Advanced-Branding-and-Positioning.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190619
DTEND;VALUE=DATE:20190620
DTSTAMP:20260905T005358
CREATED:20190616T125426Z
LAST-MODIFIED:20190616T125426Z
UID:10000765-1560902400-1560988799@www.amasf.org
SUMMARY:Sales Enablement Myths: Busted
DESCRIPTION:
URL:https://www.amasf.org/event/sales-enablement-myths-busted/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Sales-Enablement-Myths-Busted.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190612T093000
DTEND;TZID=America/Los_Angeles:20190614T113000
DTSTAMP:20260905T005358
CREATED:20190424T122702Z
LAST-MODIFIED:20190430T122521Z
UID:10000751-1560331800-1560511800@www.amasf.org
SUMMARY:Advanced Research Techniques (ART) Forum
DESCRIPTION:
URL:https://www.amasf.org/event/advanced-research-techniques-art-forum/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/Advanced-Research-Techniques-ART-Forum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190612T080000
DTEND;TZID=America/Los_Angeles:20190613T160000
DTSTAMP:20260905T005358
CREATED:20190424T122341Z
LAST-MODIFIED:20190430T122426Z
UID:10000750-1560326400-1560441600@www.amasf.org
SUMMARY:AMA Digital Marketing Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-digital-marketing-bootcamp/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Digital-Marketing-Bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190606T150000
DTEND;TZID=America/Los_Angeles:20190608T144500
DTSTAMP:20260905T005358
CREATED:20190424T122008Z
LAST-MODIFIED:20190430T122340Z
UID:10000749-1559833200-1560005100@www.amasf.org
SUMMARY:2019 AMA Marketing + Public Policy Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-marketing-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/2019-AMA-Marketing-Public-Policy-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190530T180000
DTEND;TZID=America/Los_Angeles:20190530T200000
DTSTAMP:20260905T005358
CREATED:20190422T070035Z
LAST-MODIFIED:20190530T131537Z
UID:10000737-1559239200-1559246400@www.amasf.org
SUMMARY:Marketing Practices & Ethics: Operating in the Grey Zones
DESCRIPTION:Join us for our second “AMA Across the Bay” event in downtown Oakland—just steps away from the 19th Street BART station! \nHistorically speaking\, marketing has had a tricky relationship at times with ethical standards in the application of some marketing practices. Add 21st century technology into the mix\, and marketers have a whole new treasure trove of tactics by which to influence consumer behavior. But\, how far is too far? \nFurthermore\, consumers have become increasingly cynical about marketing practices and are scrutinizing tactics more closely. Once trust has been violated in the consumer-brand relationship\, it is almost impossible to reverse course. It is up to us\, as marketers\, to continually stay up to date with marketing best practices that are on the right side of the law\, and to steer brands into transparency and ethical marketing practices. \nDuring this event\, we will tap into our panel of speakers to explore areas in marketing that are often in the ‘grey’ zone\, discuss recent developments\, and share best practices to keep top of mind \nWe’ll dive into: \n\nThe line between using data for targeting and personalization vs. privacy concerns\, including recent impacts of GDPR & CCPA (California Consumer Privacy Act)\nThe grey area between persuasive advertising and deceptive messaging\nThe use of user-generated content\, influencers\, and reviews on behalf of brands\nContent rights and ownership; what violates usage rights in transference of photographs\, stock imagery\, and content to other users\n\nThe Panelists: \nKelley Way\n \nKelley Way was born and raised in Walnut Creek\, California. She graduated from UC Davis with a B.A. in English and a minor in Music and proceeded from there to attend the UC Davis School of Law\, where she received her juris doctorate in 2010. After law school\, Kelley did a one year fellowship at the Pacific Justice Institute\, during which time she was approached by her first client\, the copyright holder of a New York Times bestselling fantasy series. After the successful resolution of the case\, she opened her own law firm. Kelley is a member of the California Bar\, and an aspiring writer of young adult fantasy novels. Kelley practices copyright\, trademark and estate planning law at The Law Office of Kelley A. Way. She can be reached at kaway@kawaylaw.com. \nJulie Pimentel\n \nA digital marketing and content strategist\, Julie Blaustein Pimentel is a storyteller who enjoys data; visualizing\, interpreting and most importantly\, making it into eye-catching campaigns. She came to San Francisco via Boston during the Dot Com heyday and now calls it home. Launched in 2010\, her agency JRB Consulting is a HubSpot partner focusing on Inbound Marketing and growing online businesses. Julie has worn both the sales and business development hats\, enabling her to understand the secret sauce of aligning marketing and sales to reach a company’s growth objectives and initiatives. Her marketing experience has been fine-tuned at companies including Photobucket\, JamBase and KRON4. Julie’s agency experience includes LQ Digital and Palmer Ad Agency. Julie also has a creative hat; her photography has been featured both online and offline at art festivals in the Bay Area. She can be contacted at julie@jrbconsulting.net \nKristy Ellington \n \nKristy Ellington has spent 12 years building branded content programs for companies like Nike\, Hilton\, Kraft\, Ford\, Samsung\, Starbucks\, Netflix\, and hundreds more. Working with large media companies (POPSUGAR\, FANDOM)\, start-ups (CreativeLive\, Stasher) and private clients (HotelTonight\, Beautiful.AI)\, she has a wide view of the branded content landscape — from creative to marketing and regulatory best practices. \nModerator: Lisa Gibello \n \nLisa is Senior Vice President of Recruiting at The Creative Group and has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. She utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.
URL:https://www.amasf.org/event/marketing-practices-ethics-operating-in-the-grey-zones/
LOCATION:Oakstop\, 1721 Broadway\, Telegraph Gallery Suite\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/ama-ethics-May-2019-Blog-REV_new.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190522T180000
DTEND;TZID=America/Los_Angeles:20190522T200000
DTSTAMP:20260905T005358
CREATED:20190514T204928Z
LAST-MODIFIED:20190514T205216Z
UID:10000763-1558548000-1558555200@www.amasf.org
SUMMARY:Northwest Insights Chapter Becoming Customer Centric
DESCRIPTION:San Mateo\, May 22\, Becoming Customer Centric – A panel featuring UX\, and Insights pros from Google\, Wells Fargo\, SAP\, and VF Outdoor – The Northface\nUse logo for partner section\, and the event image for our calendar as a partner event.
URL:https://www.amasf.org/event/northwest-insights-chapter-becoming-customer-centric/
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/05/customer_centricity_panel-5_folks.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190516T080000
DTEND;TZID=America/Los_Angeles:20190517T160000
DTSTAMP:20260905T005358
CREATED:20190424T121748Z
LAST-MODIFIED:20190430T122255Z
UID:10000748-1557993600-1558108800@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Marketing-Management-Bootcamp.png
END:VEVENT
END:VCALENDAR