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DTSTART;TZID=America/Los_Angeles:20191113T080000
DTEND;TZID=America/Los_Angeles:20191114T160000
DTSTAMP:20260905T163049
CREATED:20190616T134410Z
LAST-MODIFIED:20190616T134410Z
UID:10000773-1573632000-1573747200@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/AMA-Marketing-Management-Bootcamp.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20191110
DTEND;VALUE=DATE:20191114
DTSTAMP:20260905T163049
CREATED:20190424T124410Z
LAST-MODIFIED:20190424T124410Z
UID:10000761-1573344000-1573689599@www.amasf.org
SUMMARY:2019 AMA Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-symposium-for-the-marketing-of-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/HE19-Website-Header-Photo2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191107T080000
DTEND;TZID=America/Los_Angeles:20191108T160000
DTSTAMP:20260905T163049
CREATED:20190718T063534Z
LAST-MODIFIED:20190718T063534Z
UID:10000785-1573113600-1573228800@www.amasf.org
SUMMARY:Advanced Branding and Positioning
DESCRIPTION:
URL:https://www.amasf.org/event/advanced-branding-and-positioning-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Advanced-Branding-and-Positioning.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191106T100000
DTEND;TZID=America/Los_Angeles:20191106T110000
DTSTAMP:20260905T163049
CREATED:20191025T083026Z
LAST-MODIFIED:20191025T083026Z
UID:10000816-1573034400-1573038000@www.amasf.org
SUMMARY:Chatbots for Customer Engagement: Why They Fail and Best Practices for Success
DESCRIPTION:
URL:https://www.amasf.org/event/chatbots-for-customer-engagement-why-they-fail-and-best-practices-for-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/Chatbots-for-Customer-Engagement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191105T100000
DTEND;TZID=America/Los_Angeles:20191105T110000
DTSTAMP:20260905T163049
CREATED:20191025T082708Z
LAST-MODIFIED:20191025T082708Z
UID:10000815-1572948000-1572951600@www.amasf.org
SUMMARY:Email Optimization: The ABC’s of A/B Testing
DESCRIPTION:
URL:https://www.amasf.org/event/email-optimization-the-abcs-of-a-b-testing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/Email-Optimization.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191104T080000
DTEND;TZID=America/Los_Angeles:20191105T160000
DTSTAMP:20260905T163049
CREATED:20190718T063244Z
LAST-MODIFIED:20190718T063244Z
UID:10000784-1572854400-1572969600@www.amasf.org
SUMMARY:Integrated Marketing Communications
DESCRIPTION:
URL:https://www.amasf.org/event/integrated-marketing-communications/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Integrated-Marketing-Communications.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191030T100000
DTEND;TZID=America/Los_Angeles:20191030T104500
DTSTAMP:20260905T163049
CREATED:20191025T082327Z
LAST-MODIFIED:20191025T082327Z
UID:10000814-1572429600-1572432300@www.amasf.org
SUMMARY:The Path to Personalization: Learn how to get moving along the path quickly
DESCRIPTION:
URL:https://www.amasf.org/event/the-path-to-personalization-learn-how-to-get-moving-along-the-path-quickly/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/The-Path-to-Personalization.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T110000
DTEND;TZID=America/Los_Angeles:20191029T120000
DTSTAMP:20260905T163049
CREATED:20190925T083858Z
LAST-MODIFIED:20190925T083858Z
UID:10000801-1572346800-1572350400@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/JM-Webinar-for-Marketing-Professionals-29.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T100000
DTEND;TZID=America/Los_Angeles:20191029T110000
DTSTAMP:20260905T163049
CREATED:20191025T081442Z
LAST-MODIFIED:20191025T081929Z
UID:10000813-1572343200-1572346800@www.amasf.org
SUMMARY:How do industry contests enhance your credibility\, revenue\, and your brand story?
DESCRIPTION:
URL:https://www.amasf.org/event/how-do-industry-contests-enhance-your-credibility-revenue-and-your-brand-story/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/How-do-industry-contests-enhance-your-credibility-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T080000
DTEND;TZID=America/Los_Angeles:20191030T160000
DTSTAMP:20260905T163049
CREATED:20190828T090548Z
LAST-MODIFIED:20190828T090548Z
UID:10000794-1572336000-1572451200@www.amasf.org
SUMMARY:Measuring Marketing ROI
DESCRIPTION:
URL:https://www.amasf.org/event/measuring-marketing-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Measuring-Marketing-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191024T180000
DTEND;TZID=America/Los_Angeles:20191024T200000
DTSTAMP:20260905T163049
CREATED:20190903T054559Z
LAST-MODIFIED:20191024T234556Z
UID:10000796-1571940000-1571947200@www.amasf.org
SUMMARY:Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA
DESCRIPTION:What we know: The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. It’s more of a jigsaw puzzle. Wouldn’t it be great to have some sort of insight tool that can shed light on the real customer path – the behaviors\, attitudes\, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients. \n  \nSPEAKER  \nAliza Pollack\, Qualitative Research Strategist @ Aliza Pollack Consulting \n \nWith 20 years of international insights work across a range of categories from auto to beauty\, luxury to spirits\, technology to health and wellness\, Aliza is a seasoned thinker who pushes to the why and the so what. \nShe thrives on digging into consumers’ attitude and behaviors and translating them into meaningful insights for brands. Her work has informed strategic marketing initiatives ranging from positioning to activation development to innovation. And\, has talked to people about their most internal\, intimate issues (illness\, finance) to their most external\, superficial (cosmetics\, cars). Recent work has involved creating patient journeys for a new to market pharma brand\, working with UX designers to build a better car buying experience\, and helping a wireless provider understand how to better serve their small business market. \nEVENT PARTNER \n \nVENUE PARTNER \n \n*By purchasing a ticket to this event you give the AMA SF and QRCA permission to share your contact information with event partners.”
URL:https://www.amasf.org/event/customer-journey-mapping-the-swiss-army-knife-of-insight-tools-hosted-by-the-ama-sf-qrca/
LOCATION:360 Labs\, 274 Brannan St\, 5th Floor\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/LinkedIn@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191022T080000
DTEND;TZID=America/Los_Angeles:20191023T160000
DTSTAMP:20260905T163050
CREATED:20190424T124238Z
LAST-MODIFIED:20190430T123942Z
UID:10000760-1571731200-1571846400@www.amasf.org
SUMMARY:AMA Digital Marketing Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-digital-marketing-bootcamp-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Digital-Marketing-Bootcamp-Oct.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191016T080000
DTEND;TZID=America/Los_Angeles:20191017T160000
DTSTAMP:20260905T163050
CREATED:20190616T133919Z
LAST-MODIFIED:20190616T133919Z
UID:10000772-1571212800-1571328000@www.amasf.org
SUMMARY:Marketing Department of One
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-department-of-one-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Marketing-Department-of-One.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191003T100000
DTEND;TZID=America/Los_Angeles:20191003T110000
DTSTAMP:20260905T163050
CREATED:20190925T082910Z
LAST-MODIFIED:20190925T082910Z
UID:10000800-1570096800-1570100400@www.amasf.org
SUMMARY:Greater Together: From College Student to Professional
DESCRIPTION:
URL:https://www.amasf.org/event/greater-together-from-college-student-to-professional/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/Greater-Together-From-College-Student-to-Professional.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191001
DTEND;VALUE=DATE:20191003
DTSTAMP:20260905T163050
CREATED:20190828T085910Z
LAST-MODIFIED:20190828T085910Z
UID:10000793-1569888000-1570060799@www.amasf.org
SUMMARY:Digital Marketing Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Digital-Marketing-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190926T080000
DTEND;TZID=America/Los_Angeles:20190927T160000
DTSTAMP:20260905T163050
CREATED:20190424T124105Z
LAST-MODIFIED:20190430T123826Z
UID:10000759-1569484800-1569600000@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Marketing-Management-Bootcamp-sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190925T100000
DTEND;TZID=America/Los_Angeles:20190925T110000
DTSTAMP:20260905T163050
CREATED:20190925T082508Z
LAST-MODIFIED:20190925T082508Z
UID:10000799-1569405600-1569409200@www.amasf.org
SUMMARY:Don’t let Consumer Privacy Regulations Impact your Marketing ROI
DESCRIPTION:
URL:https://www.amasf.org/event/dont-let-consumer-privacy-regulations-impact-your-marketing-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/Don’t-let-Consumer-Privacy-Regulations-Impact-your-Marketing-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190925T080000
DTEND;TZID=America/Los_Angeles:20190927T081000
DTSTAMP:20260905T163050
CREATED:20190925T080755Z
LAST-MODIFIED:20190925T080755Z
UID:10000798-1569398400-1569571800@www.amasf.org
SUMMARY:AMA Coffee Breaks
DESCRIPTION:
URL:https://www.amasf.org/event/ama-coffee-breaks/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/AMA-Coffee-Breaks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190919T080000
DTEND;TZID=America/Los_Angeles:20190919T170000
DTSTAMP:20260905T163050
CREATED:20190616T132911Z
LAST-MODIFIED:20190616T132911Z
UID:10000770-1568880000-1568912400@www.amasf.org
SUMMARY:Strategic Thinking Is a Muscle. Work It or Lose It.
DESCRIPTION:
URL:https://www.amasf.org/event/strategic-thinking-is-a-muscle-work-it-or-lose-it-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Strategic-Thinking-Is-a-Muscle.-Work-It-or-Lose-It.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190918T080000
DTEND;TZID=America/Los_Angeles:20190918T170000
DTSTAMP:20260905T163050
CREATED:20190616T132218Z
LAST-MODIFIED:20190616T132218Z
UID:10000769-1568793600-1568826000@www.amasf.org
SUMMARY:Marketing Strategy for B2Bs
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-strategy-for-b2bs-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Marketing-Strategy-for-B2Bs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190911T100000
DTEND;TZID=America/Los_Angeles:20190911T110000
DTSTAMP:20260905T163050
CREATED:20190828T085512Z
LAST-MODIFIED:20190828T085512Z
UID:10000792-1568196000-1568199600@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T180000
DTEND;TZID=America/Los_Angeles:20190910T210000
DTSTAMP:20260905T163050
CREATED:20190805T183111Z
LAST-MODIFIED:20190911T000135Z
UID:10000787-1568138400-1568149200@www.amasf.org
SUMMARY:California's New Privacy Regulations: What Marketers Need to Know Now
DESCRIPTION:Is your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1\, 2020. Since California represents over 12% of the US population and is one of the world’s largest economies\, everyone needs to pay attention. \nOur expert panel will help you: \n\nSee the big picture.\nFigure out whether your business or clients are impacted.\nGet insights into how to help your business or clients comply.\nUnderstand how executives\, IT and sales/marketing can work together.\n\nAlthough it sounds like a nuisance\, and it can be a challenge\, CCPA can be a boon for organizations that do it right – particularly in this time of consumer mistrust. \nPlease join the AMA SF to get the insights you need to apply these critical regulations to your or your clients’ business. \nPANEL \nRaj Raghavan. CEO @ Credio \n \nRaj Raghavan is the CEO of Credio\, Inc.  Credio\, Inc. is focused on privacy with an emphasis on data protection.  Credio\, Inc. is proud to champion women in privacy movement. \nRaj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation.  Raj believes in a balance of cybersecurity and privacy with business impact to ensure the investments are made in the relevant initiatives. \nRaj has also worked on social projects in Asia and Africa on micropayments funded by The Gates foundation. \nCarrie Rasmussen. Chief Information Officer (CIO) @ Save Mart Companies  \n \nCarrie is a technology leader experienced in technology innovation. She is responsible for helping to define The Save Mart Companies’ long term strategic direction ensuring that the IT organization is aligned and executing to achieve the company’s business goals. She is the companies ‘go to’ leader to create highly motivated teams that can respond to fast pace changing demands. 20 years of progressive executive leadership experienced in back office\, supply chain\, marketing and retail technology. \nTom Myers. Data Compliance Director @ FocusVision \n \nDuring Tom’s 18+ year tenure with FocusVision he has been actively involved in helping market researchers through the increasingly complicated world of privacy related rules\, guidelines and laws.  In 2007\, when research respondent privacy became the hot topic for market researchers\, Tom understood that tackling this subject head-on was the only way to avoid confusion\, misinterpretation and\, ultimately\, research paralysis. When GDPR became law\, Tom took on the director of compliance role to focus on privacy law and is once again encouraging clients to engage in “the privacy conversation”. Given that most new laws are intentionally ambiguous\, and CCPA is no exception\, clarity is the key factor to taking correct and appropriate action. \nTravis Killion. Director of Digital Product Management @ Albertsons Companies \n \nTravis Killion is an executive who has been working with Internet technologies for over 20 years. The majority of the first decade was in software development and the second decade in product management. Regardless of the focus\, Travis has always kept the customer at the center of the thought process in order to connect technology and business to create great customer experiences and business outcomes. The business domains have spanned from Realtor.com and creating the first online MLS aggregated search\, SmartZip.com for using data to help provide insight into real-estate purchases\, oDesk.com (now upwork.com) for helping form the online consulting platform\, and at Albertsons building a word class loyalty platform where digital technologies meet brick and mortar stores. In every case\, data has been the foundation to build upon. \nLisa Hawke. VP Security & Compliance @ Everlaw \n \nLisa Hawke is the VP Security and Compliance at Everlaw\, a legal technology company based in Oakland\, CA with operations in North America\, Europe and Australia. At Everlaw\, Lisa is responsible for the company’s security\, privacy and compliance program development and implementation. She created and scaled the program as the company grew from 25 to over 160 people\, and achieved SOC 2 Type 2 certification in Security\, Privacy\, Confidentiality and Availability as well as FedRAMP In Process. She is admitted to the bar in New York and Massachusetts and a Board Member and Vice-Chair of Women in Security and Privacy (www.wisporg.com). Follow her on Twitter @ldhawke. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \nVENUE SPONSOR
URL:https://www.amasf.org/event/californias-new-privacy-regulations-what-marketers-need-to-know-now/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/08/662966846e3963e78eb21e6f14fb85ce-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T100000
DTEND;TZID=America/Los_Angeles:20190910T110000
DTSTAMP:20260905T163050
CREATED:20190828T084704Z
LAST-MODIFIED:20190828T084704Z
UID:10000791-1568109600-1568113200@www.amasf.org
SUMMARY:Cargill & Marketing Cloud are Accelerating B2B Deals & Customer Lifetime Value
DESCRIPTION:
URL:https://www.amasf.org/event/cargill-marketing-cloud-are-accelerating-b2b-deals-customer-lifetime-value/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Cargill-Marketing-Cloud-are-Accelerating-B2B-Deals-Customer-Lifetime-Value.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T083000
DTEND;TZID=America/Los_Angeles:20190911T160000
DTSTAMP:20260905T163050
CREATED:20190424T123949Z
LAST-MODIFIED:20190430T123743Z
UID:10000758-1568104200-1568217600@www.amasf.org
SUMMARY:SEO for Marketers: Strategies\, Tactics and Trends
DESCRIPTION:
URL:https://www.amasf.org/event/seo-for-marketers-strategies-tactics-and-trends/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/SEO-for-Marketers-Strategies-Tactics-and-Trends.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190905T100000
DTEND;TZID=America/Los_Angeles:20190905T110000
DTSTAMP:20260905T163050
CREATED:20190828T082324Z
LAST-MODIFIED:20190828T082349Z
UID:10000790-1567677600-1567681200@www.amasf.org
SUMMARY:Financial Services & Marketing Technology: Providing the Ultimate Customer Experience
DESCRIPTION:
URL:https://www.amasf.org/event/financial-services-marketing-technology-providing-the-ultimate-customer-experience/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Financial-Services-Marketing-Technology.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190829T100000
DTEND;TZID=America/Los_Angeles:20190829T110000
DTSTAMP:20260905T163050
CREATED:20190828T081831Z
LAST-MODIFIED:20190828T081831Z
UID:10000789-1567072800-1567076400@www.amasf.org
SUMMARY:Four steps to improve your organization’s reputation and elevate patient experience
DESCRIPTION:
URL:https://www.amasf.org/event/four-steps-to-improve-your-organizations-reputation-and-elevate-patient-experience/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Four-steps-to-improve-your-organization’s-reputation-and-elevate-patient-experience.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190828T180000
DTEND;TZID=America/Los_Angeles:20190828T210000
DTSTAMP:20260905T163050
CREATED:20190804T113211Z
LAST-MODIFIED:20191003T141315Z
UID:10000786-1567015200-1567026000@www.amasf.org
SUMMARY:Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape
DESCRIPTION:The market research industry is evolving.  Here’s your chance to learn what’s new\, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. \nAs marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! \nPANEL \nModerator:\nJamin Brazil\, CEO and Cofounder of HubUx \n \nJamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years\, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision\, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, conducting one of the first ones in 1996 and founded a top survey platform\, Decipher\, in 2000. \nToday\, Brazil is the co-founder and CEO of HubUx\, a modern project management platform for researchers\, and the host of the Happy Market Research podcast. \nPanelist:\nRogier Verhulst – Sr. Director\, Market Research – Global Marketing at LinkedIn \n \nRogier has 15 years of experience in data analysis and market research working for a variety of companies including WPP\, Microsoft and LinkedIn – managing teams and helping clients and product\, sales and marketing organizations make better informed decisions. A strong advocate of a data driven sales\, product and marketing approach and turning complex data into simple and compelling stories and tools. Interested in combining the best from big data and attitudinal research to help build better products. Extensive experience designing\, executing and managing market research and generating insights that answer “so whats”. \nPanelist:\nTed Pulsifer – CRO Market Cube \n \nTed Pulsifer has over twenty years of executive and sales leadership experience. After launching his business development career at GE and AOL\, Ted harnessed his technology and service-centric background to embark on a journey into marketing research and data collection that began with Peanut Labs/Dynata before serving as Regional Vice President for Lucid. Today\, Ted is Partner and CRO for Market Cube\, which empowers faster and more creative data collection globally with best-in-class expertise\, technology and services. When not working\, Ted can be found hunting for unusual and amazing wines\, or on the water with his family in Charleston\, SC. \nPanelist:\nJanet Standen – Co-Founder\, Scoot Insights\n \n \nJanet co-founded Scoot Insights with Katrina Noelle in 2015\, to bring actionable qualitative insights to businesses\, with an accelerated process that does not compromise depth of learning. Leveraging over 25 years of business and marketing experience to help management teams choose better directions. Janet has a breadth of expertise in User\, Consumer\, Customer and Employee research gained from the US and the UK/Europe\, and has worked in many categories including food & beverages\, education\, electronics\, energy\, pet care\, retail\, social media\, tech\, beauty\, financial services\, toys\, health care\, automotive\, etc. \nJanet currently serves on the board of the Qualitative Research Consultants Association and as Board Chair for Matter of Trust. She is also an active member of AMA\, WIRe\, EPIC\, BayCHI\, Insights Association\, and UXPA. \nPanelist:\nDom Ricchetti – Insights Architect\, ServiceNow \n \nAs the lead Insights Architect at ServiceNow\, Dom Ricchetti designs research methods and frameworks\, including for personas\, Jobs-to-be-Done\, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research\, Dom led a wide range of studies across industries. He ran many unique\, complex and advanced analytics studies. Over his career\, he also worked on Agile\, TQM\, Six Sigma\, and Baldrige Excellence projects. He has an engineering and computer science degree\, with graduate studies in operations research\, marketing strategy\, and business planning. \nServiceNow is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8\,000 employees\, #3 on Forbes Future 50 List\, a LinkedIn Top Company\, and rated by Gartner as a technology industry leader. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nHatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible\, dynamic\, results-oriented platform that works across multiple devices and operating systems. For participants\, it’s like a social networking site; it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators\, it boasts a powerful\, intuitive back end that makes getting and organizing the data necessary an easy task. Visit with us at the HatchTank booth to learn more. \n  \n \n\nHarmon Research Group LLC is a boutique data collection specialist\, a “high value” alternative to the larger firms. We provide research services for MR consultancies around the world\, across a broad range of industries. Our services include web survey programming and hosting\, as well as CATI/ multimode\, and various qualitative services. \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \n \nVeridata Insights is your one-stop shop for online data collection.  Built upon the latest technology and the best customer service team around\, we provide unparalleled reach among consumers\, business professionals and specialized\, target audiences.  Our employees have the necessary experience\, passion and creativity to deliver the ultimate customer experience.   In an industry that is continually being dominated by larger and ever faceless companies\, we are the partner who understands you.  Our customers come to us for piece-of-mind\, knowing that with Veridata Insights as their partner\, their projects will be executed on time\, on budget and stress free. \n  \n\n \nSampleChain’s goal is to help the Market Research industry create a clean\, healthy and efficient ecosystem. SampleChain works with partners to help them increase their earnings per click and reduce clicks per complete\, improve quality\, increase conversion\, and create a better understanding of longitudinal behaviors. \n  \n \nStitched Insights turns any customer text into AI Focus Groups that answer survey questions. \n  \n \nMadrone Studios is a full-service creative agency specializing in creating immersive experiences through the marriage of light\, visuals\, sound and cutting-edge technology. We use new media\, video production\, immersive projection and interactive technologies to create memorable experiences. \n  \n \nWhen you come to the studio for your headshot\, you receive an unparalleled client experience and our signature quality craftsmanship in the products you receive. So go ahead and treat yourself to your new favorite photo! \n  \nVENUE PARTNER
URL:https://www.amasf.org/event/understanding-your-customer-how-innovation-is-changing-the-research-and-insights-landscape/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/08/Understanding-Customer_800x400-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190828T100000
DTEND;TZID=America/Los_Angeles:20190828T110000
DTSTAMP:20260905T163050
CREATED:20190828T074946Z
LAST-MODIFIED:20190828T074946Z
UID:10000788-1566986400-1566990000@www.amasf.org
SUMMARY:The Secret to Successful B2B Marketing: Revenue Operations
DESCRIPTION:
URL:https://www.amasf.org/event/the-secret-to-successful-b2b-marketing-revenue-operations/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/The-Secret-to-Successful-B2B-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190809T113000
DTEND;TZID=America/Los_Angeles:20190811T120000
DTSTAMP:20260905T163050
CREATED:20190424T123831Z
LAST-MODIFIED:20190430T123704Z
UID:10000757-1565350200-1565524800@www.amasf.org
SUMMARY:2019 AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/2019-AMA-Summer-Academic-Conference-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190808
DTEND;VALUE=DATE:20190812
DTSTAMP:20260905T163050
CREATED:20190424T123646Z
LAST-MODIFIED:20190430T123451Z
UID:10000756-1565222400-1565567999@www.amasf.org
SUMMARY:AMA Academic Placement Hiring Event
DESCRIPTION:
URL:https://www.amasf.org/event/ama-academic-placement-hiring-event/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Academic-Placement-Hiring-Event.png
END:VEVENT
END:VCALENDAR