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DTSTART;TZID=America/Los_Angeles:20220927T100000
DTEND;TZID=America/Los_Angeles:20220927T110000
DTSTAMP:20260404T013117
CREATED:20220831T221736Z
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UID:10001098-1664272800-1664276400@www.amasf.org
SUMMARY:Building a Holistic Research Program to Fuel Brand Performance & Growth
DESCRIPTION:To build a beloved brand\, you need a deep understanding of customers’ preferences\, habits\, and purchase behaviors while keeping a pulse on brand performance. Join Momentive and learn how to build a holistic research program that will keep you connected to your customers\, fuel your brand strategy\, and empower you to make big decisions that drive brand growth.
URL:https://www.amasf.org/event/building-a-holistic-research-program-to-fuel-brand-performance-growth/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/building-a-holistic-research-program.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220922T100000
DTEND;TZID=America/Los_Angeles:20220922T110000
DTSTAMP:20260404T013117
CREATED:20220831T221217Z
LAST-MODIFIED:20220831T221329Z
UID:10001097-1663840800-1663844400@www.amasf.org
SUMMARY:The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement
DESCRIPTION:As marketers and event planners\, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes\, that’s easier said than done. Regardless of if it’s an in-person\, virtual\, or a hybrid event\, it all starts with the agenda! \nBy leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content\, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. \nIn this webinar\, we’ll explore the new narrative around choice and optionality in your experiences and share with you: \n\nNew ways to rethink agenda design\nBest practices that give attendees a choice and a voice\nThe role of data before\, during and after the event\nAnd more…
URL:https://www.amasf.org/event/the-art-of-optionality-how-to-build-an-event-agenda-for-maximum-attendee-engagement/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/the-art-of-optionality.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220922T080000
DTEND;TZID=America/Los_Angeles:20220922T090000
DTSTAMP:20260404T013117
CREATED:20220831T220220Z
LAST-MODIFIED:20220831T220604Z
UID:10001096-1663833600-1663837200@www.amasf.org
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:Build and Implement A Strategic Marketing Plan\nIt can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results\, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives. \nIn this virtual workshop\, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies\, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. \nTo get the most out of this workshop\, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example\, what are all of your current marketing tactics\, and how effective do you believe them to be? \n\nKey Takeaways\n\nLearn how to document your Target Profile\nDiscover how to assess the competition and identify your point of difference\nDevelop a strategic Positioning Statement\, with notable brand examples\nBe able to diagnose your existing marketing funnel\nSee how to design a new/improved marketing funnel\nLearn potential metrics for your new marketing plan\nCollect best-practice templates and outlines to implement immediately\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/how-to-write-a-marketing-plan-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/how-to-write-a-marketing-plan-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220921T100000
DTEND;TZID=America/Los_Angeles:20220921T110000
DTSTAMP:20260404T013117
CREATED:20220831T215455Z
LAST-MODIFIED:20220831T220632Z
UID:10001095-1663754400-1663758000@www.amasf.org
SUMMARY:Harness the Power of TikTok\, Twitter and Instagram Insights: Boost Your Content Strategy
DESCRIPTION:What is your strategy to re-engage with your audience? To enhance your content strategy\, you’ll need a deeper understanding of your consumers. That’s where consumer and market intelligence come in. TikTok\, Twitter and Instagram can all provide the consumer insights you need to jumpstart your content. \nHear from NetBase Quid about using TikTok\, Twitter and Instagram to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. You’ll find out: \n\nHow to use emerging social trends to inform your strategy\nWhat to look for from key audience segments and their interests\nHow to use popular organic content to inform your media strategy
URL:https://www.amasf.org/event/harness-the-power-of-tiktok-twitter-and-instagram-insights-boost-your-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/harness-the-power-of-tiktok-twitter-and-instagram.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220914T080000
DTEND;TZID=America/Los_Angeles:20220914T090000
DTSTAMP:20260404T013117
CREATED:20220831T214657Z
LAST-MODIFIED:20220831T220643Z
UID:10001094-1663142400-1663146000@www.amasf.org
SUMMARY:Off-Page SEO Fundamentals for Marketers
DESCRIPTION:Improve Your Website SEO\nMost marketers focus their SEO activities on keywords\, content and on-page optimization. However\, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site. \nThis training explores the other half of SEO: off-page optimization. In this 3-hour fundamentals session\, you’ll learn about backlinks\, social SEO\, digital PR\, link building\, and how overall brand reputation contributes to maintaining and growing results. \n\nKey Takeaways\n\nLearn how your site is doing from an off-page perspective compared to your competitors\nUnderstand activities you can do to get effective\, legitimate backlinks to your site and content\nLearn about free\, low-cost and premium tools and resources\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/off-page-seo-fundamentals-for-marketers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/off-page-seo-fundamentals-for-marketers.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220913T100000
DTEND;TZID=America/Los_Angeles:20220913T110000
DTSTAMP:20260404T013117
CREATED:20220831T214041Z
LAST-MODIFIED:20220831T220655Z
UID:10001093-1663063200-1663066800@www.amasf.org
SUMMARY:Battle for the Inbox: How to Boost Email Engagement\, Outplay Competitors\, and Earn More Revenue in Q4
DESCRIPTION:Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. \nUnfortunately\, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season)\, only the best emails will win subscribers’ attention. \nWelcome to the ultimate email showdown. \nJoin this session\, led by Kate Adams\, SVP of Marketing at Validity\, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. \nShe’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. \nDuring this session\, you’ll learn: \n\nThe current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond\nStrategies to deliver more personalized\, email experiences that win clicks and conversions\nDynamic content tactics to drive engagement directly within your emails\nWhich consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want
URL:https://www.amasf.org/event/battle-for-the-inbox-how-to-boost-email-engagement-outplay-competitors-and-earn-more-revenue-in-q4/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/battle-for-the-inbox.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220912T080000
DTEND;TZID=America/Los_Angeles:20220916T090000
DTSTAMP:20260404T013117
CREATED:20220831T212613Z
LAST-MODIFIED:20220831T220703Z
UID:10001092-1662969600-1663318800@www.amasf.org
SUMMARY:CDP Use Cases With BlueConic
DESCRIPTION:Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: \nWhat use cases can I implement with a customer data platform? \nJoin this coffee talk series to hear about real-world examples of how companies in the Retail\, CPG\, TelCo\, and Finance industries use a CDP to drive transformational growth and increase revenue. \nDuring this series\, BlueConic’s Principal Customer Success Managers\, Nicky Peterse and Khurram Moiz\, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: \n\nBuilding a first-party data asset through direct to consumer (DTC) initiatives\nImplementing and optimizing cross-channel customer lifecycle marketing\nPackaging audience insights to monetize data while providing customer value\nEliminating barriers to data access for analytics and data science teams\n\nCoffee Break Schedule\nMonday\, September 12\nCDP Use Cases for Retail: A Chat with Experts\nThe retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on how they’ve not only delivered better experiences with BlueConic\, but how they’ve created more efficiencies in the way their teams use first-party data. \nTuesday\, September 13\nCDP Use Cases for Consumer Goods: A Chat with Experts\nConsumer Goods companies need a way to capture and manage their first-party data without introducing new risk in this era of privacy. In this session\, you’ll hear about how companies like HEINEKEN USA use a CDP to build first-party data strategies and transform customer relationships through DTC. \nWednesday\, September 14\nCDP Use Cases for Financial Services: A Chat with Experts\nOn day three\, we’ll dive into CDP use cases for the financial services industry that deliver on the one of the industry’s main marketing challenges: balancing consent\, privacy\, personalized experiences and content relevancy\, to drive customer engagement. \nThursday\, September 15\nCDP Use Cases for TelCo: A Chat with Experts\nJoin us as we explore how multi-national TelCo organizations like Telia use a CDP to transform the way their global growth-focused teams work by increasing operational agility and delivering personalized experiences at scale. \nFriday\, September 16\nAn Inside Look at BlueConic and Q&A\nAfter hearing from various industry experts\, join us to take a quick look at our platform and better understand how these use cases can help transform your business. We’ll be taking questions!
URL:https://www.amasf.org/event/cdp-use-cases-with-blueconic/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/cdp-use-cases-with-blueconic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220908T100000
DTEND;TZID=America/Los_Angeles:20220908T110000
DTSTAMP:20260404T013117
CREATED:20220831T210859Z
LAST-MODIFIED:20220831T220711Z
UID:10001091-1662631200-1662634800@www.amasf.org
SUMMARY:Reskill and Upskill Your Workforce: Unleashing Your Team’s Digital Superpowers
DESCRIPTION:Medill Professional MS in IMC Program Free Workshop \nDon’t miss this exciting opportunity to hear marketing trailblazer and Medill Senior Lecturer Jonathan Copulsky share insights to help employers upskill their workforces\, making them more agile\, risk-resilient and experimental. The discussion will also explore how employees can navigate new terrain in the context of their digital environments. \nIn this live online presentation\, you will: \n\nLearn the four critical building blocks that define digital maturity\nLearn how to assess your own organization’s digital maturity\nLearn how best to take advantage of new and emerging technologies\nGain a deeper understanding of how organizational congruence is essential to digital maturity
URL:https://www.amasf.org/event/reskill-and-upskill-your-workforce-unleashing-your-teams-digital-superpowers/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/reskill-and-upskill-your-workforce-unleashing-your-teams-digital-superpowers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220906T100000
DTEND;TZID=America/Los_Angeles:20220906T110000
DTSTAMP:20260404T013117
CREATED:20220831T203630Z
LAST-MODIFIED:20220831T220718Z
UID:10001090-1662458400-1662462000@www.amasf.org
SUMMARY:The Future of SEO: Planning for 2023 and Beyond
DESCRIPTION:Adjunct professor Steve Wiideman will share how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Learn how to worry less about algorithm updates\, predict and measure change\, and adapt to ever-changing search engine results.
URL:https://www.amasf.org/event/23646/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/the-future-of-seo-planning-for-2023-and-beyond.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220831T100000
DTEND;TZID=America/Los_Angeles:20220831T110000
DTSTAMP:20260404T013117
CREATED:20220727T093329Z
LAST-MODIFIED:20220727T193430Z
UID:10001088-1661940000-1661943600@www.amasf.org
SUMMARY:7 Ways to Reach your Niche with Content Marketing
DESCRIPTION:From standing out from the crowd and strengthening brand loyalty\, to better optimizing your marketing budget\, there are many advantages to focusing your content marketing on a niche audience. \nJoin Lenox Powell\, Content Director at Semrush\, to discover smart approaches to niche content marketing\, including: \n\nAddressing the challenge of targeting keywords with low search volume\nFinding topics likely to resonate with your niche audience\nExamples of successful niche content marketing strategies
URL:https://www.amasf.org/event/7-ways-to-reach-your-niche-with-content-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/7-ways-to-reach-your-niche-with-content-marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220902
DTSTAMP:20260404T013117
CREATED:20220727T092552Z
LAST-MODIFIED:20220727T191359Z
UID:10001086-1661212800-1662076799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:Expedited Pathway to Prepare for the PCM® Exam\nMarketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge\, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. \nOver two weeks\, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. \n\nWhat’s Included\n\nFour live sessions starting at 10:00 a.m. CTAugust 23\, 25\, 30 and September 1\nFive on-demand sessions\nAccess to all session recordings for six months\nFree PCM® Marketing Management certification exam (up to a $349 value!)\nPlus\, there is limited capacity to ensure access to the instructor.
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-marketing-management-bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T000000
DTEND;TZID=America/Los_Angeles:20220824T235900
DTSTAMP:20260404T013117
CREATED:20220727T093103Z
LAST-MODIFIED:20220727T192307Z
UID:10001087-1661212800-1661385540@www.amasf.org
SUMMARY:AMA Virtual Conference: Nonprofit & Cause Marketing
DESCRIPTION:Despite all the challenges nonprofit marketers face\, you continue to find new ways to pivot and reimagine your work so you can positively impact society. \nAt the free AMA Nonprofit & Cause Marketing Virtual Conference\, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic\, on budget and collaborating more efficiently across teams. \nGain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. \nRegistration is FREE for this event! \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
URL:https://www.amasf.org/event/ama-virtual-conference-nonprofit-cause-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-virtual-conference-nonprofit-and-cause-marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T180000
DTEND;TZID=America/Los_Angeles:20220818T210000
DTSTAMP:20260404T013117
CREATED:20220711T201805Z
LAST-MODIFIED:20220818T062604Z
UID:10001080-1660845600-1660856400@www.amasf.org
SUMMARY:AMA SF Summer Social
DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and  AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene.  \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing!   \nBuy your ticket today!
URL:https://www.amasf.org/event/ama-sf-summer-social/
LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/07/88a4679851b60ad4451d90a77f318e9b-m1QIgI.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T100000
DTEND;TZID=America/Los_Angeles:20220818T110000
DTSTAMP:20260404T013117
CREATED:20220727T091833Z
LAST-MODIFIED:20220727T195947Z
UID:10001085-1660816800-1660820400@www.amasf.org
SUMMARY:Future-proofing your MarTech Stack
DESCRIPTION:Looking to upgrade your marketing tech stack\, but don’t know where to start? In this session\, we’ll break down the foundations of modern martech strategy\, including: \n\nHow martech can be used to advance numerous goals across your product lifecycle\nPros & cons of common tech stack types\nTop use cases across a few of the top martech categories for digital transformation – including attribution\, UA platforms\, marketing automation\, product analytics and CDPs
URL:https://www.amasf.org/event/future-proofing-your-martech-stack/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/future-proofing-your-martech-stack.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T100000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260404T013117
CREATED:20220727T091426Z
LAST-MODIFIED:20220727T195903Z
UID:10001084-1660730400-1660734000@www.amasf.org
SUMMARY:The Complex World of Data
DESCRIPTION:Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business \nEver wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated\, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. \nWith more than 25 billion gigabytes of data produced every day\, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex\, there are several key trends that are shaping the marketplace that could impact your organization. \nStructured data\, unstructured data\, online\, offline\, geolocation\, ecommerce\, domestic\, global\, social media\, enhanced B2B and B2C buying intentions\, exhaust data\, IoT – the list goes on and on…. In this webinar\, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. \nJoin Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends\, the critical value of data\, and how to identify and utilize their strategic framework to help build a specific strategy for your business.
URL:https://www.amasf.org/event/the-complex-world-of-data/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/the-complex-world-of-data.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T080000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260404T013117
CREATED:20220727T090859Z
LAST-MODIFIED:20220727T195452Z
UID:10001083-1660723200-1660734000@www.amasf.org
SUMMARY:Key Principles of a High-Converting Landing Page
DESCRIPTION:Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO)\, start with this virtual training to help you understand user behavior\, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO. \n\nKey Takeaways\n\nUnderstand why people convert\nFollow the 3 steps of conversion\nProperly assess and improve your key landing pages\nAnalyze and mine competitors’ key landing pages for ways to improve your own\nApply conversion rate optimization best practices effectively\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/key-principles-of-a-high-converting-landing-page/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/key-principles-of-a-high-converting-landing-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220812
DTEND;VALUE=DATE:20220815
DTSTAMP:20260404T013117
CREATED:20220415T032248Z
LAST-MODIFIED:20220415T032248Z
UID:10001062-1660262400-1660521599@www.amasf.org
SUMMARY:2022 AMA Summer Academic Conference
DESCRIPTION:Light in the Darkness: Marketing’s Role in Driving Positive Change\nThe unique challenges of the last two years\, including the global pandemic\, heightened awareness of racial and social inequity\, and urgency around the climate crisis\, have permanently altered the marketing landscape\, consumer behaviors\, and firm strategies. Beyond reacting to the ongoing changes and challenges\, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future. \nAcademic Placement\nBased on research done across the academic community to better support the evolving needs related to the Marketing PhD job market\, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research\, reasoning\, and recommendations\, including conducting first-round interviews through video-conferencing. \nVirtual-only sessions take place on August 9.
URL:https://www.amasf.org/event/2022-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-43-38.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220813
DTSTAMP:20260404T013117
CREATED:20220516T034348Z
LAST-MODIFIED:20220727T195757Z
UID:10001078-1660176000-1660348799@www.amasf.org
SUMMARY:Marketing Strategy Meets Wall Street Conference
DESCRIPTION:Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12\, 2022. \nThe conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world\, beginning with the 2009 conference at Emory University\, Atlanta. Subsequently followed by conferences in Boston University (2011)\, Goethe University Frankfurt (2013)\, Singapore Management University (2015)\, American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing\, accounting and finance and start to close the gap between research in these three areas. \nIn recent years\, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models\, assessing returns to marketing\, or examining the right metrics\, but creating the right combination of analytics\, research and business case-based findings to guide both effective strategy and implementation. At the same time\, the rise of new channels\, such as the internet and mobile communication\, and the increasing importance of word-of-mouth and sponsorship\, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing\, accounting and finance to address these key problems. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nCore Conference Committee\n\nRajendra Srivastava (ISB) – Chair\nSundar Bharadwaj (UGA) – Co-Chair\nMike Hanssens (UCLA)\nDave Reibstein (Wharton)\nAbhishek Borah (INSEAD)\nBernd Skiera (Frankfurt)\nShuba Srinivasan (BU)\nNeeraj Bharadwaj (Tennessee)\n\n\nProgram\n\n\n\n\nDay 1 | August 11 | Morning\n\n\n\n07:30 – 08:30\nName Tags\, Welcome Coffee\n\n\n08:30 – 09:15\nPlenary – Keynote\n\n\n09:15 – 10:00\nPlenary – Keynote\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 14 :00\nLunch\n\n\nDay 1 | August 11 | Afternoon\n\n\n\n14:00 – 15:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n15:30 – 16:00\nCoffee Break\n\n\n16:00 – 17:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\nDay 1 | August 11 | Evening\n\n\n\n18:30 – 21:30\nReception and Dinner\n\n\nDay 2 | August 12 | Morning\n\n\n\n08:00 – 08:30\nCoffee\n\n\n08:30 – 10:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 12:45\nBest Paper Award & Next Conference Venue
URL:https://www.amasf.org/event/marketing-strategy-meets-wall-street-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220812
DTSTAMP:20260404T013117
CREATED:20220516T034218Z
LAST-MODIFIED:20220516T034809Z
UID:10001077-1660176000-1660262399@www.amasf.org
SUMMARY:2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
DESCRIPTION:The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association\, University of Illinois Chicago Business School\, and Colorado State University’s Center for Marketing and Social Impact\, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nConference Co-Chairs\nChris Blocker\, David Crockett\, Benet Deberry-Spence\, Julie Ozanne and Brennan Davis  \nCo-hosted by Transformative Consumer Research\, the University of Illinois at Chicago\, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
URL:https://www.amasf.org/event/2022-tcr-ama-impact-festival-best-practices-and-scholarship-for-impact/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-41-00.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220804T090000
DTEND;TZID=America/Los_Angeles:20220804T100000
DTSTAMP:20260404T013117
CREATED:20220727T090109Z
LAST-MODIFIED:20220727T195358Z
UID:10001082-1659603600-1659607200@www.amasf.org
SUMMARY:How to Design an Effective Brand Tracker\, with Procter & Gamble
DESCRIPTION:Do you know how consumers feel about your brand\, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? \nSuccessful brands use tracking research to monitor brand performance\, product usage and attitudes\, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. \nJoin quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking\, a framework for how to design an effective brand and campaign tracker\, how you can leverage automation for a more efficient approach to gathering and analyzing your data\, and how Proctor & Gamble leverages tracking insights to drive business strategies.
URL:https://www.amasf.org/event/how-to-design-an-effective-brand-tracker-with-procter-gamble/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/how-to-design-an-effective-brand-tracker.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220803T100000
DTEND;TZID=America/Los_Angeles:20220803T110000
DTSTAMP:20260404T013117
CREATED:20220727T084811Z
LAST-MODIFIED:20220727T194102Z
UID:10001081-1659520800-1659524400@www.amasf.org
SUMMARY:Making Virtual Events and Webinars the Best Performing Marketing Channel in your Arsenal
DESCRIPTION:Virtual events and webinars enhance convenience\, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximize opportunities as buyer needs continue to evolve? \nGlisser founder and former multi-time CMO Mike Piddock will explore how marketers can optimize the audience experience from virtual events and webinars to maximize lead and revenue generation\, improve pipeline and enhance customer insight. You’ll learn: \n\nHow virtual attendee behavior and expectations have shifted – and how event formats must respond\nHow to incorporate webinars into an end-to-end demand generation program\nExamples of how enterprise companies are improving engagement levels (and as a result) ROI from their virtual events\nThe future of virtual events\, meetings and webinars – embedded into a brand’s own digital environment
URL:https://www.amasf.org/event/making-virtual-events-and-webinars-the-best-performing-marketing-channel-in-your-arsenal/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220713T080000
DTEND;TZID=America/Los_Angeles:20220713T110000
DTSTAMP:20260404T013117
CREATED:20220516T034026Z
LAST-MODIFIED:20220516T034026Z
UID:10001076-1657699200-1657710000@www.amasf.org
SUMMARY:How to Write a Powerful Creative Brief
DESCRIPTION:Save Time and Inspire Creativity\nGreat advertising and communications campaigns start with great creative briefs\, but it’s often easier said than done. Mediocre briefs lack the clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief\, rework is avoided and the team gets clarity\, inspiration and efficiency. \nIn this hands-on workshop\, you will master the skills needed to write effective creative briefs\, identify great strategy and properly inspire creative teams to produce great work. \n\nKey Takeaways\n\nUnderstand the real purpose of creative briefs\nOptimize your creative development process for less creative rework\nLearn how to develop the heart of your strategy before writing the brief\nLearn how to proficiently write each creative brief component\nSee real-world creative brief examples\nCollect tools\, templates and best-practice frameworks to immediately apply\n\n  \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-39-01.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220621
DTEND;VALUE=DATE:20220624
DTSTAMP:20260404T013117
CREATED:20220415T032351Z
LAST-MODIFIED:20220415T032351Z
UID:10001063-1655769600-1656028799@www.amasf.org
SUMMARY:AMA Virtual Conference: Marketing in Higher Education
DESCRIPTION:Learn from the top marketing thought leaders on what the future holds for higher education\, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges\, questions and goals. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-marketing-in-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-43-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220615T100000
DTEND;TZID=America/Los_Angeles:20220615T110000
DTSTAMP:20260404T013117
CREATED:20220516T033823Z
LAST-MODIFIED:20220516T033823Z
UID:10001075-1655287200-1655290800@www.amasf.org
SUMMARY:4 Outdated Email Practices & How to Modernize your Email Marketing Program
DESCRIPTION:Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next\, new technology\, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. \nTUNE IN LIVE on Wednesday\, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson\, two Email Strategists from Validity\, as they discuss 4 common email marketing practices that may be hurting you more than helping you\, and the steps you can take to supercharge your email program and drive more conversions. \nYou will learn how to: \n\nDeliver better\, more personalized email campaigns by incorporating subscriber feedback and engagement signals\n“Level Up” your email creative strategy by leveraging machine learning and AI\nMeasure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers\n\nDon’t wait – save your spot today! 
URL:https://www.amasf.org/event/4-outdated-email-practices-how-to-modernize-your-email-marketing-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-37-13.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220614T080000
DTEND;TZID=America/Los_Angeles:20220614T110000
DTSTAMP:20260404T013117
CREATED:20220317T040622Z
LAST-MODIFIED:20220318T014323Z
UID:10001051-1655193600-1655204400@www.amasf.org
SUMMARY:Copywriting for SEO
DESCRIPTION:Grow Traffic From Organic Search\nTo appear in more Google search results\, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want\, what Google puts on that all-important first page and how to get these people to our website? \nThis hands-on workshop will answer these questions and more\, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work. \n  \n\nWho Should Attend?\nThis workshop is for digital marketers looking to grow traffic\, authority and loyalty for their company. \n  \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to grow traffic from organic search by writing the content that Google wants\nUnderstand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks\nMake the most of this extra traffic to your website\, converting it into leads and sales
URL:https://www.amasf.org/event/copywriting-for-seo/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-44.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220612
DTSTAMP:20260404T013117
CREATED:20220317T040519Z
LAST-MODIFIED:20220318T014327Z
UID:10001050-1654732800-1654991999@www.amasf.org
SUMMARY:2022 AMA Marketing and Public Policy Conference
DESCRIPTION:The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities\, Sustainability and Social Change\nAs we reach towards a new normal\, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful\, positive change\, focusing on ways to reduce structural disparities\, advocate for sustainability and harness the power of social change. \nThe COVID-19 pandemic has significantly impacted lives and livelihoods with consumers\, businesses and policy-makers grappling with job security\, finances\, caregiving\, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally\, inequity is highlighted with limited vaccine access available to many developing countries. Going forward\, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.
URL:https://www.amasf.org/event/2022-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220612
DTSTAMP:20260404T013117
CREATED:20220317T040301Z
LAST-MODIFIED:20220318T014331Z
UID:10001048-1654646400-1654991999@www.amasf.org
SUMMARY:2022 Global Sales Science Institute and AMA Sales SIG Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nIn the pursuit of sales excellence and profitability\, companies and their sales forces must adapt to the new realities of the COVID-19 pandemic\, political changes\, environmental crises and rapid technological advancements. The 2022 GSSI Conference will focus on how sales forces can successfully navigate such a dynamic world to create value for both their customers and their own companies.
URL:https://www.amasf.org/event/2022-global-sales-science-institute-and-ama-sales-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220609
DTSTAMP:20260404T013117
CREATED:20220516T033649Z
LAST-MODIFIED:20220516T033649Z
UID:10001074-1654473600-1654732799@www.amasf.org
SUMMARY:Creative Leadership Lessons: Driving Business Impact
DESCRIPTION:Sessions Air at 10AM CDT Daily \nBecoming a successful creative leader goes beyond delivering high-quality work. In this three-part series\, we’ll explore how leaders can plan for creative success\, develop a team culture of collaboration\, and grow their brand’s authority to drive lasting business impact. \nCoffee Break Schedule\nMonday\, June 6\nCreative Leadership Lessons: Doing More With Less\nPlanning for success at the start of a project allows you to capitalize on that success quickly. Join today’s session to explore steps creative leaders can take to get the most out of every project\, and the tools they can use to power creative scale and efficiency. \nTuesday\, June 7\nCreative Leadership Lessons: Working Better Together\nSuccessful creative teams need more than all-star talent – they also need team players who collaborate effectively. Join today’s session to explore how creative leaders can build a culture of teamwork and seamless collaboration. \nWednesday\, June 8 \nCreative Leadership Lessons: Building Brand Authority\nCustomers today buy on feelings\, not just price points. Join today’s session to learn how to build brand authority by knowing what your brand stands for and investing in a consistent identity that connects with your customers.
URL:https://www.amasf.org/event/creative-leadership-lessons-driving-business-impact/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-35-48.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220608
DTSTAMP:20260404T013117
CREATED:20220509T092147Z
LAST-MODIFIED:20220509T092907Z
UID:10001068-1654473600-1654646399@www.amasf.org
SUMMARY:Digital Summit San Francisco 2022
DESCRIPTION:Digital Summit has been bringing the best of digital marketing to cities across the United States for over 14 years\, and they are finally coming to San Francisco.  AMA SF is partnering with Digital Summit for this event and has negotiated a special member offer. \nJoin us at the San Francisco Marriott Marquis June 6-7 to hear speakers from renowned companies like Twitter\, Spotify\, Doordash\, Deloitte\, and Salesforce. This event is sure to be stacked with actionable tips from some of the smartest minds in the digital marketing industry. Check out the current line-up for #DSSF here: https://sanfrancisco.digitalsummit.com/2022/speakers/ \nExclusive AMA SF offer:\n$50 discount for all our members.  \nEnter code AMASF to redeem! sanfrancisco.digitalsummit.com \nDon’t miss this chance to hear from some industry leaders and network with your marketing colleagues from around the Bay Area.
URL:https://www.amasf.org/event/digital-summit-san-francisco-2022/
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/05/digital-summit-san-francisco-2022.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260404T013117
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-34-21.jpg
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