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DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220812
DTSTAMP:20260415T125543
CREATED:20220516T034218Z
LAST-MODIFIED:20220516T034809Z
UID:10001077-1660176000-1660262399@www.amasf.org
SUMMARY:2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
DESCRIPTION:The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association\, University of Illinois Chicago Business School\, and Colorado State University’s Center for Marketing and Social Impact\, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nConference Co-Chairs\nChris Blocker\, David Crockett\, Benet Deberry-Spence\, Julie Ozanne and Brennan Davis  \nCo-hosted by Transformative Consumer Research\, the University of Illinois at Chicago\, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
URL:https://www.amasf.org/event/2022-tcr-ama-impact-festival-best-practices-and-scholarship-for-impact/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220804T090000
DTEND;TZID=America/Los_Angeles:20220804T100000
DTSTAMP:20260415T125543
CREATED:20220727T090109Z
LAST-MODIFIED:20220727T195358Z
UID:10001082-1659603600-1659607200@www.amasf.org
SUMMARY:How to Design an Effective Brand Tracker\, with Procter & Gamble
DESCRIPTION:Do you know how consumers feel about your brand\, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? \nSuccessful brands use tracking research to monitor brand performance\, product usage and attitudes\, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. \nJoin quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking\, a framework for how to design an effective brand and campaign tracker\, how you can leverage automation for a more efficient approach to gathering and analyzing your data\, and how Proctor & Gamble leverages tracking insights to drive business strategies.
URL:https://www.amasf.org/event/how-to-design-an-effective-brand-tracker-with-procter-gamble/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/how-to-design-an-effective-brand-tracker.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220803T100000
DTEND;TZID=America/Los_Angeles:20220803T110000
DTSTAMP:20260415T125543
CREATED:20220727T084811Z
LAST-MODIFIED:20220727T194102Z
UID:10001081-1659520800-1659524400@www.amasf.org
SUMMARY:Making Virtual Events and Webinars the Best Performing Marketing Channel in your Arsenal
DESCRIPTION:Virtual events and webinars enhance convenience\, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximize opportunities as buyer needs continue to evolve? \nGlisser founder and former multi-time CMO Mike Piddock will explore how marketers can optimize the audience experience from virtual events and webinars to maximize lead and revenue generation\, improve pipeline and enhance customer insight. You’ll learn: \n\nHow virtual attendee behavior and expectations have shifted – and how event formats must respond\nHow to incorporate webinars into an end-to-end demand generation program\nExamples of how enterprise companies are improving engagement levels (and as a result) ROI from their virtual events\nThe future of virtual events\, meetings and webinars – embedded into a brand’s own digital environment
URL:https://www.amasf.org/event/making-virtual-events-and-webinars-the-best-performing-marketing-channel-in-your-arsenal/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220713T080000
DTEND;TZID=America/Los_Angeles:20220713T110000
DTSTAMP:20260415T125543
CREATED:20220516T034026Z
LAST-MODIFIED:20220516T034026Z
UID:10001076-1657699200-1657710000@www.amasf.org
SUMMARY:How to Write a Powerful Creative Brief
DESCRIPTION:Save Time and Inspire Creativity\nGreat advertising and communications campaigns start with great creative briefs\, but it’s often easier said than done. Mediocre briefs lack the clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief\, rework is avoided and the team gets clarity\, inspiration and efficiency. \nIn this hands-on workshop\, you will master the skills needed to write effective creative briefs\, identify great strategy and properly inspire creative teams to produce great work. \n\nKey Takeaways\n\nUnderstand the real purpose of creative briefs\nOptimize your creative development process for less creative rework\nLearn how to develop the heart of your strategy before writing the brief\nLearn how to proficiently write each creative brief component\nSee real-world creative brief examples\nCollect tools\, templates and best-practice frameworks to immediately apply\n\n  \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220621
DTEND;VALUE=DATE:20220624
DTSTAMP:20260415T125543
CREATED:20220415T032351Z
LAST-MODIFIED:20220415T032351Z
UID:10001063-1655769600-1656028799@www.amasf.org
SUMMARY:AMA Virtual Conference: Marketing in Higher Education
DESCRIPTION:Learn from the top marketing thought leaders on what the future holds for higher education\, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges\, questions and goals. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-marketing-in-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-43-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220615T100000
DTEND;TZID=America/Los_Angeles:20220615T110000
DTSTAMP:20260415T125543
CREATED:20220516T033823Z
LAST-MODIFIED:20220516T033823Z
UID:10001075-1655287200-1655290800@www.amasf.org
SUMMARY:4 Outdated Email Practices & How to Modernize your Email Marketing Program
DESCRIPTION:Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next\, new technology\, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. \nTUNE IN LIVE on Wednesday\, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson\, two Email Strategists from Validity\, as they discuss 4 common email marketing practices that may be hurting you more than helping you\, and the steps you can take to supercharge your email program and drive more conversions. \nYou will learn how to: \n\nDeliver better\, more personalized email campaigns by incorporating subscriber feedback and engagement signals\n“Level Up” your email creative strategy by leveraging machine learning and AI\nMeasure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers\n\nDon’t wait – save your spot today! 
URL:https://www.amasf.org/event/4-outdated-email-practices-how-to-modernize-your-email-marketing-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-37-13.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220614T080000
DTEND;TZID=America/Los_Angeles:20220614T110000
DTSTAMP:20260415T125543
CREATED:20220317T040622Z
LAST-MODIFIED:20220318T014323Z
UID:10001051-1655193600-1655204400@www.amasf.org
SUMMARY:Copywriting for SEO
DESCRIPTION:Grow Traffic From Organic Search\nTo appear in more Google search results\, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want\, what Google puts on that all-important first page and how to get these people to our website? \nThis hands-on workshop will answer these questions and more\, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work. \n  \n\nWho Should Attend?\nThis workshop is for digital marketers looking to grow traffic\, authority and loyalty for their company. \n  \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to grow traffic from organic search by writing the content that Google wants\nUnderstand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks\nMake the most of this extra traffic to your website\, converting it into leads and sales
URL:https://www.amasf.org/event/copywriting-for-seo/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220612
DTSTAMP:20260415T125543
CREATED:20220317T040519Z
LAST-MODIFIED:20220318T014327Z
UID:10001050-1654732800-1654991999@www.amasf.org
SUMMARY:2022 AMA Marketing and Public Policy Conference
DESCRIPTION:The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities\, Sustainability and Social Change\nAs we reach towards a new normal\, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful\, positive change\, focusing on ways to reduce structural disparities\, advocate for sustainability and harness the power of social change. \nThe COVID-19 pandemic has significantly impacted lives and livelihoods with consumers\, businesses and policy-makers grappling with job security\, finances\, caregiving\, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally\, inequity is highlighted with limited vaccine access available to many developing countries. Going forward\, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.
URL:https://www.amasf.org/event/2022-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220612
DTSTAMP:20260415T125543
CREATED:20220317T040301Z
LAST-MODIFIED:20220318T014331Z
UID:10001048-1654646400-1654991999@www.amasf.org
SUMMARY:2022 Global Sales Science Institute and AMA Sales SIG Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nIn the pursuit of sales excellence and profitability\, companies and their sales forces must adapt to the new realities of the COVID-19 pandemic\, political changes\, environmental crises and rapid technological advancements. The 2022 GSSI Conference will focus on how sales forces can successfully navigate such a dynamic world to create value for both their customers and their own companies.
URL:https://www.amasf.org/event/2022-global-sales-science-institute-and-ama-sales-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-25.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220609
DTSTAMP:20260415T125543
CREATED:20220516T033649Z
LAST-MODIFIED:20220516T033649Z
UID:10001074-1654473600-1654732799@www.amasf.org
SUMMARY:Creative Leadership Lessons: Driving Business Impact
DESCRIPTION:Sessions Air at 10AM CDT Daily \nBecoming a successful creative leader goes beyond delivering high-quality work. In this three-part series\, we’ll explore how leaders can plan for creative success\, develop a team culture of collaboration\, and grow their brand’s authority to drive lasting business impact. \nCoffee Break Schedule\nMonday\, June 6\nCreative Leadership Lessons: Doing More With Less\nPlanning for success at the start of a project allows you to capitalize on that success quickly. Join today’s session to explore steps creative leaders can take to get the most out of every project\, and the tools they can use to power creative scale and efficiency. \nTuesday\, June 7\nCreative Leadership Lessons: Working Better Together\nSuccessful creative teams need more than all-star talent – they also need team players who collaborate effectively. Join today’s session to explore how creative leaders can build a culture of teamwork and seamless collaboration. \nWednesday\, June 8 \nCreative Leadership Lessons: Building Brand Authority\nCustomers today buy on feelings\, not just price points. Join today’s session to learn how to build brand authority by knowing what your brand stands for and investing in a consistent identity that connects with your customers.
URL:https://www.amasf.org/event/creative-leadership-lessons-driving-business-impact/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220608
DTSTAMP:20260415T125543
CREATED:20220509T092147Z
LAST-MODIFIED:20220509T092907Z
UID:10001068-1654473600-1654646399@www.amasf.org
SUMMARY:Digital Summit San Francisco 2022
DESCRIPTION:Digital Summit has been bringing the best of digital marketing to cities across the United States for over 14 years\, and they are finally coming to San Francisco.  AMA SF is partnering with Digital Summit for this event and has negotiated a special member offer. \nJoin us at the San Francisco Marriott Marquis June 6-7 to hear speakers from renowned companies like Twitter\, Spotify\, Doordash\, Deloitte\, and Salesforce. This event is sure to be stacked with actionable tips from some of the smartest minds in the digital marketing industry. Check out the current line-up for #DSSF here: https://sanfrancisco.digitalsummit.com/2022/speakers/ \nExclusive AMA SF offer:\n$50 discount for all our members.  \nEnter code AMASF to redeem! sanfrancisco.digitalsummit.com \nDon’t miss this chance to hear from some industry leaders and network with your marketing colleagues from around the Bay Area.
URL:https://www.amasf.org/event/digital-summit-san-francisco-2022/
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260415T125543
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T080000
DTEND;TZID=America/Los_Angeles:20220602T110000
DTSTAMP:20260415T125543
CREATED:20220317T035648Z
LAST-MODIFIED:20220318T014338Z
UID:10001047-1654156800-1654167600@www.amasf.org
SUMMARY:Brand Positioning for Marketing Success
DESCRIPTION:Create a Clear Positioning Statement\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. \nIn this virtual workshop\, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications\, sets your brand up for effective long-term strategy and innovation\, and helps win the competitive battle in the minds of customers. \nIf you already have a positioning statement\, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition\, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role\, you will not only learn frameworks to use in your agency\, but you’ll also learn key language and concepts you can use to work better with your clients. \n\nKey Takeaways\n\nLearn key brand strategy definition\, documents and the role of positioning\nUnderstand how to define your target audience\nUnderstand what to look for when assessing the competition\nLearn how to write key positioning components\, including benefits and support points\nGain a recommended framework for positioning that the best brands use\nDiscover criteria for evaluating and improving your positioning statement\n\n  \n\nWhat’s Included\n\nReal & fictional case studies and examples\nTemplates and worksheets for you to put into action\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/brand-positioning-for-marketing-success/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
DTSTAMP:20260415T125543
CREATED:20220317T035511Z
LAST-MODIFIED:20220318T014342Z
UID:10001046-1653955200-1654214399@www.amasf.org
SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220525T100000
DTEND;TZID=America/Los_Angeles:20220525T110000
DTSTAMP:20260415T125543
CREATED:20220516T033354Z
LAST-MODIFIED:20220516T033354Z
UID:10001072-1653472800-1653476400@www.amasf.org
SUMMARY:How to Build Hype for a Can’t-Miss Event
DESCRIPTION:You don’t have to convince us. We’re sure your events are incredible experiences\, designed to offer your attendees an endless array of benefits. But how do you convince THEM? \nSo many things compete for a potential event attendee’s time and attention these days. Other events\, their overflowing inbox\, meetings\, and more meetings… all of which mean it can be easy for your event to get lost in the shuffle. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? \nIn this webinar\, we’ll sit down with event marketers from Cvent\, and they’ll share tried and true advice on: \n\nThe do’s and don’ts of event website design\nTips for ticketing and pricing your events\nPerfecting your promotional mix\nReassuring attendees of safety as you return to in-person
URL:https://www.amasf.org/event/how-to-build-hype-for-a-cant-miss-event/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-32-48.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220524T100000
DTEND;TZID=America/Los_Angeles:20220524T110000
DTSTAMP:20260415T125543
CREATED:20220415T030304Z
LAST-MODIFIED:20220415T030408Z
UID:10001053-1653386400-1653390000@www.amasf.org
SUMMARY:Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts
DESCRIPTION:Begins at 12 PM CST \nHow do you grow your audience of tech-savvy enthusiasts and increase brand awareness? \nJoin us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack. \nYou’ll hear: \n\nHow Qualcomm can now accurately track buyers on their journey\nHow building a targeted opt-in experience increased Qualcomm’s contact database by 50%\nThoughts and insights on the future of B2B marketing
URL:https://www.amasf.org/event/getting-personal-in-b2b-how-qualcomm-engaged-the-biggest-brand-enthusiasts/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T120000
DTEND;TZID=America/Los_Angeles:20220519T123000
DTSTAMP:20260415T125543
CREATED:20220513T175503Z
LAST-MODIFIED:20220519T181005Z
UID:10001069-1652961600-1652963400@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session! \nIf you have any questions or would like to arrange an info-session at another time\, please contact: Elizabeth.mitelman@amasf.org.
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2022-info-session/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T090000
DTEND;TZID=America/Los_Angeles:20220519T100000
DTSTAMP:20260415T125543
CREATED:20220516T033209Z
LAST-MODIFIED:20220516T033209Z
UID:10001071-1652950800-1652954400@www.amasf.org
SUMMARY:How to Turn Your Digital Events Into a Demand Generation Machine
DESCRIPTION:Begins at 11am CDT \nLearn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments\, build community\, and drive long-term demand. From establishing the right strategy to enabling your sales team\, join this discussion to get tips you can implement\, to ensure your digital events generate interest and impact sales pipeline. \nYou will learn how to:  \n\nCreate a digital events strategy and calendar for continuous demand generation.\nComplement your content strategy with experience-driven programming.\nPre-qualify\, qualify\, and nurture your leads towards sales-readiness.
URL:https://www.amasf.org/event/how-to-turn-your-digital-events-into-a-demand-generation-machine/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T110000
DTEND;TZID=America/Los_Angeles:20220517T120000
DTSTAMP:20260415T125543
CREATED:20220415T030652Z
LAST-MODIFIED:20220415T030851Z
UID:10001054-1652785200-1652788800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. \nDate: May 17\, 2022 \nTime: 1:00 PM – 2:00 PM (Eastern) \nClick Here to Register for the Webinar \n“How to Conduct Marketing Research with Quasi-Experiments“\nQuasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior\, firm behavior\, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. \nThis webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences\, regression discontinuity\, instrumental variables\, propensity score matching\, synthetic control\, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings will also be discussed. Finally\, the webinar will explore how identification of the behavioral mechanism—whether individual\, organizational\, or market-level—can reinforce arguments of causality.
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-10/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-46.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T100000
DTEND;TZID=America/Los_Angeles:20220517T110000
DTSTAMP:20260415T125543
CREATED:20220516T032919Z
LAST-MODIFIED:20220516T032919Z
UID:10001070-1652781600-1652785200@www.amasf.org
SUMMARY:The Power of Modern\, Scalable Content Management System
DESCRIPTION:Begins at 12pm CDT\n\n\n\nIn today’s digital-first world\, customer expectations are higher than ever and delivering seamless\, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta\, Vice President\, AEM Portfolio Manager\, on how City National Bank uses an agile\, industry-leading CMS solution to establish a digital foundation that supports its growth\, achieve faster time-to-market\, and drive compelling experiences — positively impacting the customer experience and the bottom line. \nIn this webinar\, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: \n\nAccelerate content velocity with powerful user-friendly tools\, no IT support necessary\nEasily and efficiently create\, manage\, and deliver exceptional digital experiences that scale\nAchieve business growth\, improve customer engagement\, and increase ROI
URL:https://www.amasf.org/event/the-power-of-modern-scalable-content-management-system/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-24-22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220511T100000
DTEND;TZID=America/Los_Angeles:20220511T110000
DTSTAMP:20260415T125543
CREATED:20220415T031008Z
LAST-MODIFIED:20220415T031008Z
UID:10001055-1652263200-1652266800@www.amasf.org
SUMMARY:The State of Search 2022 — A 360-Degree Analysis
DESCRIPTION:Begins at 12 PM CST \nThe state of search marketing is constantly shifting\, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: \n\nDemand shifts during the pandemic\nGoogle updates and their impact on the web\nUser behavior and search intent\nSEO changes\n\nMake sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!
URL:https://www.amasf.org/event/the-state-of-search-2022-a-360-degree-analysis/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T100000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260415T125543
CREATED:20220415T031134Z
LAST-MODIFIED:20220415T031134Z
UID:10001056-1652176800-1652180400@www.amasf.org
SUMMARY:Key Insights on How Marketers Are Navigating Data\, Analytics\, and Privacy in the Digital-First Era
DESCRIPTION:Begins at 12 PM CST  \nJoin Salesforce for a dive into insights from 2\,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first\, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers\, build trusted relationships\, optimize performance\, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase\, and rules and norms around privacy take hold\, effective use of data is becoming central to marketing success. \nAttendees will learn: \n\nHow marketers are re-defining their roles in the digital-first era\nHow marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection\nHow marketers use data to drive growth and optimize customer experiences\nKey trends in how marketers are improving cross-channel data preparation and analysis
URL:https://www.amasf.org/event/key-insights-on-how-marketers-are-navigating-data-analytics-and-privacy-in-the-digital-first-era/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T080000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260415T125543
CREATED:20220415T031509Z
LAST-MODIFIED:20220415T031509Z
UID:10001057-1652169600-1652180400@www.amasf.org
SUMMARY:Social Media Copywriting
DESCRIPTION:Create Attention-Grabbing Copy\nGreat marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience. \nAt this virtual workshop\, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram\, we’ll review best practice examples from different industries and unpack what works and why. \n\nWho Should Attend?\nThis workshop is for digital marketers looking to improve engagement among their social channels. \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience\nUnderstand the power of conversational media in places like Twitter\nLearn how to use copy on images in story posts across TikTok and Instagram
URL:https://www.amasf.org/event/social-media-copywriting/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-14.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220505T100000
DTEND;TZID=America/Los_Angeles:20220505T110000
DTSTAMP:20260415T125543
CREATED:20220415T031619Z
LAST-MODIFIED:20220415T031619Z
UID:10001058-1651744800-1651748400@www.amasf.org
SUMMARY:Adobe & AWS – Top Strategies to Deliver Personalized Customer Experiences
DESCRIPTION:Begins at 12pm CST  \nCustomer expectations have evolved significantly over the past decade and continue to advance at a rapid pace. Consumers have come to expect connected digital-first customer journeys and highly personalized experiences. To meet these evolving expectations\, marketing leaders need to leverage technologies that can deliver a digitally transformed customer experience across every single customer touch point\, from any location\, and on any device. With Adobe and Amazon Web Services (AWS)\, marketing teams are equipped with agile\, cloud-based solutions to digitally transform every stage of the customer experience\, from acquisition to retention. \nIn this webinar\, we’ll uncover: \n\nWhat’s driving digital customer experiences today and what your business needs to succeed\nTop innovations that drive consumer engagement and personalized experiences recently revealed at Adobe Summit\nHow companies are using streamlined processes and workflows to deliver content in real-time\nHow Adobe Experience Manager & AWS deliver high-value and relevant experiences to your end-customers
URL:https://www.amasf.org/event/adobe-aws-top-strategies-to-deliver-personalized-customer-experiences/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-24.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T100000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260415T125543
CREATED:20220415T031743Z
LAST-MODIFIED:20220415T031743Z
UID:10001059-1651658400-1651662000@www.amasf.org
SUMMARY:How to Strengthen your ABM Strategy Using Impactful Sending
DESCRIPTION:Begins at 12pm CST \nIn today’s digital world\, where the majority of the focus has shifted to online and hybrid experiences\, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022\, as we shift to a hybrid work world\, to put buyers first\, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations\, build deep relationships\, and drive revenue with your top tier high value accounts? \nDuring this session\, Alex Ortiz\, CMO of Sendoso\, will share proven\, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. \nSpecifically\, you will learn about: \n\nThe shift in the ABM landscape\nThe six building blocks of a successful ABM strategy\nHow to create a differentiated approach to engage top-level accounts\nHow to use gifting to build relationships with your top tier accounts\nReal-world customer stories of successful ABM sending campaigns
URL:https://www.amasf.org/event/how-to-strengthen-your-abm-strategy-using-impactful-sending/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T080000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260415T125543
CREATED:20220317T035137Z
LAST-MODIFIED:20220318T014346Z
UID:10001045-1651651200-1651662000@www.amasf.org
SUMMARY:Social Media Strategy and Proving ROI
DESCRIPTION:Launch Campaigns That Deliver Results\nSocial media is an essential part of every marketing strategy. Whether you work for a large organization or a small business\, effective planning and execution of your social media will result in measurable benefits for your brand. \nIn this virtual workshop\, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. \nFor years\, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. \n\nWho Should Attend?\nThis workshop is for mid-level marketing generalists and social media managers who want to fine-tune their approach to social media marketing and effectively measure ROI. \n  \n\nWhat’s Included\n\nA practical task on building an effective social media report for your brand\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nLearn how to create an effective social media strategy for 2022\nIdentify the key social media marketing trends and how you can adapt your content to suit the platform changes\nUnderstand how to structure and launch effective social media campaigns that deliver results\nDiscover a range of social media measurement tools for tracking ROI\nDefine and track the KPIs most relevant to your campaign\nLearn how to put together an effective social media marketing report
URL:https://www.amasf.org/event/social-media-strategy-and-proving-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220428T170000
DTEND;TZID=America/Los_Angeles:20220428T173000
DTSTAMP:20260415T125543
CREATED:20220420T022413Z
LAST-MODIFIED:20220428T234004Z
UID:10001066-1651165200-1651167000@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session!
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2020-info-session/
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/077e8582c6b50e57bfad43c818c5c2da-Pghtp7.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220427T100000
DTEND;TZID=America/Los_Angeles:20220427T110000
DTSTAMP:20260415T125543
CREATED:20220415T031905Z
LAST-MODIFIED:20220415T031905Z
UID:10001060-1651053600-1651057200@www.amasf.org
SUMMARY:How to Use Social Commerce to Drive Retail Sales
DESCRIPTION:Begins at 12pm CST \nWith sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family\, friends\, communities\, and authentic influencers they follow on social media. \nJoin Sprinklr and Accenture to explore the scale of the change\, what’s driving it\, the implications for the retail industry\, and most importantly\, recommendations on developing new shopping experiences to connect in new ways\, engage influencers\, and increase sales. \nTopics to be discussed include: \n\nImplementing and managing customers’ digital experiences today\nCollaborating with social platforms to create new shopping experiences to connect and engage with influencers\nSocial commerce challenges and opportunities
URL:https://www.amasf.org/event/how-to-use-social-commerce-to-drive-retail-sales/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220426T110000
DTEND;TZID=America/Los_Angeles:20220426T120000
DTSTAMP:20260415T125543
CREATED:20220415T032024Z
LAST-MODIFIED:20220415T032024Z
UID:10001061-1650970800-1650974400@www.amasf.org
SUMMARY:5 Webinar Rules to Break
DESCRIPTION:Begins at 11am PT/1pm CST \nWebinars. They have been run the same way\, for the same purposes\, for ages. But modern audiences don’t want old school marketing\, they want inspiring experiences\, which means it’s time to break the rules and re-think what a webinar can be. \nAttend “5 Webinar Rules to Break” and re-imagine\, or just plain reject\, old school webinars\, to transform your programs in the new year. \nYou will learn: \n\nNew formats\, no formats\, any formats\nRescheduling the schedule\nBuilding your binge-ability (it’s a word)\nLeads are boring\, aim higher\n\nIt’s time to break some rules and create experiences to meet the expectations of this new world. Register now and learn how.
URL:https://www.amasf.org/event/5-webinar-rules-to-break/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-56.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220422
DTEND;VALUE=DATE:20220425
DTSTAMP:20260415T125543
CREATED:20220317T035018Z
LAST-MODIFIED:20220318T014350Z
UID:10001044-1650585600-1650844799@www.amasf.org
SUMMARY:2022 AMA Leadership Summit - An Exclusive Event for AMA Professional Chapter Leaders
DESCRIPTION:Embrace: Uniting Our Community\nThe AMA Leadership Summit is a unique opportunity to reunite and engage with fellow Professional Chapter Leaders to develop your leadership skills\, strengthen your chapter and build relationships. \nOur theme\, Embrace\, will focus on uniting our community. You’ll get the tools and inspiration to embrace everything it takes to be an impactful volunteer leader—inclusivity\, authenticity\, teamwork\, empathy\, self-care and boundaries. \nWe’re excited to help you find your network\, your power and your voice while embracing what it means to be an inclusive AMA community.
URL:https://www.amasf.org/event/2022-ama-leadership-summit-an-exclusive-event-for-ama-professional-chapter-leaders/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-44.jpg
END:VEVENT
END:VCALENDAR