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DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220608
DTSTAMP:20260417T081711
CREATED:20220509T092147Z
LAST-MODIFIED:20220509T092907Z
UID:10001068-1654473600-1654646399@www.amasf.org
SUMMARY:Digital Summit San Francisco 2022
DESCRIPTION:Digital Summit has been bringing the best of digital marketing to cities across the United States for over 14 years\, and they are finally coming to San Francisco.  AMA SF is partnering with Digital Summit for this event and has negotiated a special member offer. \nJoin us at the San Francisco Marriott Marquis June 6-7 to hear speakers from renowned companies like Twitter\, Spotify\, Doordash\, Deloitte\, and Salesforce. This event is sure to be stacked with actionable tips from some of the smartest minds in the digital marketing industry. Check out the current line-up for #DSSF here: https://sanfrancisco.digitalsummit.com/2022/speakers/ \nExclusive AMA SF offer:\n$50 discount for all our members.  \nEnter code AMASF to redeem! sanfrancisco.digitalsummit.com \nDon’t miss this chance to hear from some industry leaders and network with your marketing colleagues from around the Bay Area.
URL:https://www.amasf.org/event/digital-summit-san-francisco-2022/
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260417T081711
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-34-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T080000
DTEND;TZID=America/Los_Angeles:20220602T110000
DTSTAMP:20260417T081711
CREATED:20220317T035648Z
LAST-MODIFIED:20220318T014338Z
UID:10001047-1654156800-1654167600@www.amasf.org
SUMMARY:Brand Positioning for Marketing Success
DESCRIPTION:Create a Clear Positioning Statement\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. \nIn this virtual workshop\, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications\, sets your brand up for effective long-term strategy and innovation\, and helps win the competitive battle in the minds of customers. \nIf you already have a positioning statement\, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition\, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role\, you will not only learn frameworks to use in your agency\, but you’ll also learn key language and concepts you can use to work better with your clients. \n\nKey Takeaways\n\nLearn key brand strategy definition\, documents and the role of positioning\nUnderstand how to define your target audience\nUnderstand what to look for when assessing the competition\nLearn how to write key positioning components\, including benefits and support points\nGain a recommended framework for positioning that the best brands use\nDiscover criteria for evaluating and improving your positioning statement\n\n  \n\nWhat’s Included\n\nReal & fictional case studies and examples\nTemplates and worksheets for you to put into action\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/brand-positioning-for-marketing-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-15.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
DTSTAMP:20260417T081711
CREATED:20220317T035511Z
LAST-MODIFIED:20220318T014342Z
UID:10001046-1653955200-1654214399@www.amasf.org
SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220525T100000
DTEND;TZID=America/Los_Angeles:20220525T110000
DTSTAMP:20260417T081711
CREATED:20220516T033354Z
LAST-MODIFIED:20220516T033354Z
UID:10001072-1653472800-1653476400@www.amasf.org
SUMMARY:How to Build Hype for a Can’t-Miss Event
DESCRIPTION:You don’t have to convince us. We’re sure your events are incredible experiences\, designed to offer your attendees an endless array of benefits. But how do you convince THEM? \nSo many things compete for a potential event attendee’s time and attention these days. Other events\, their overflowing inbox\, meetings\, and more meetings… all of which mean it can be easy for your event to get lost in the shuffle. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? \nIn this webinar\, we’ll sit down with event marketers from Cvent\, and they’ll share tried and true advice on: \n\nThe do’s and don’ts of event website design\nTips for ticketing and pricing your events\nPerfecting your promotional mix\nReassuring attendees of safety as you return to in-person
URL:https://www.amasf.org/event/how-to-build-hype-for-a-cant-miss-event/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-32-48.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220524T100000
DTEND;TZID=America/Los_Angeles:20220524T110000
DTSTAMP:20260417T081711
CREATED:20220415T030304Z
LAST-MODIFIED:20220415T030408Z
UID:10001053-1653386400-1653390000@www.amasf.org
SUMMARY:Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts
DESCRIPTION:Begins at 12 PM CST \nHow do you grow your audience of tech-savvy enthusiasts and increase brand awareness? \nJoin us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack. \nYou’ll hear: \n\nHow Qualcomm can now accurately track buyers on their journey\nHow building a targeted opt-in experience increased Qualcomm’s contact database by 50%\nThoughts and insights on the future of B2B marketing
URL:https://www.amasf.org/event/getting-personal-in-b2b-how-qualcomm-engaged-the-biggest-brand-enthusiasts/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T120000
DTEND;TZID=America/Los_Angeles:20220519T123000
DTSTAMP:20260417T081711
CREATED:20220513T175503Z
LAST-MODIFIED:20220519T181005Z
UID:10001069-1652961600-1652963400@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session! \nIf you have any questions or would like to arrange an info-session at another time\, please contact: Elizabeth.mitelman@amasf.org.
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2022-info-session/
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/314b42840a35888ec8a962a27bff0833-3f6IG0.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T090000
DTEND;TZID=America/Los_Angeles:20220519T100000
DTSTAMP:20260417T081711
CREATED:20220516T033209Z
LAST-MODIFIED:20220516T033209Z
UID:10001071-1652950800-1652954400@www.amasf.org
SUMMARY:How to Turn Your Digital Events Into a Demand Generation Machine
DESCRIPTION:Begins at 11am CDT \nLearn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments\, build community\, and drive long-term demand. From establishing the right strategy to enabling your sales team\, join this discussion to get tips you can implement\, to ensure your digital events generate interest and impact sales pipeline. \nYou will learn how to:  \n\nCreate a digital events strategy and calendar for continuous demand generation.\nComplement your content strategy with experience-driven programming.\nPre-qualify\, qualify\, and nurture your leads towards sales-readiness.
URL:https://www.amasf.org/event/how-to-turn-your-digital-events-into-a-demand-generation-machine/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-30-36.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T110000
DTEND;TZID=America/Los_Angeles:20220517T120000
DTSTAMP:20260417T081711
CREATED:20220415T030652Z
LAST-MODIFIED:20220415T030851Z
UID:10001054-1652785200-1652788800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. \nDate: May 17\, 2022 \nTime: 1:00 PM – 2:00 PM (Eastern) \nClick Here to Register for the Webinar \n“How to Conduct Marketing Research with Quasi-Experiments“\nQuasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior\, firm behavior\, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. \nThis webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences\, regression discontinuity\, instrumental variables\, propensity score matching\, synthetic control\, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings will also be discussed. Finally\, the webinar will explore how identification of the behavioral mechanism—whether individual\, organizational\, or market-level—can reinforce arguments of causality.
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-10/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-46.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T100000
DTEND;TZID=America/Los_Angeles:20220517T110000
DTSTAMP:20260417T081711
CREATED:20220516T032919Z
LAST-MODIFIED:20220516T032919Z
UID:10001070-1652781600-1652785200@www.amasf.org
SUMMARY:The Power of Modern\, Scalable Content Management System
DESCRIPTION:Begins at 12pm CDT\n\n\n\nIn today’s digital-first world\, customer expectations are higher than ever and delivering seamless\, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta\, Vice President\, AEM Portfolio Manager\, on how City National Bank uses an agile\, industry-leading CMS solution to establish a digital foundation that supports its growth\, achieve faster time-to-market\, and drive compelling experiences — positively impacting the customer experience and the bottom line. \nIn this webinar\, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: \n\nAccelerate content velocity with powerful user-friendly tools\, no IT support necessary\nEasily and efficiently create\, manage\, and deliver exceptional digital experiences that scale\nAchieve business growth\, improve customer engagement\, and increase ROI
URL:https://www.amasf.org/event/the-power-of-modern-scalable-content-management-system/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-24-22.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220511T100000
DTEND;TZID=America/Los_Angeles:20220511T110000
DTSTAMP:20260417T081711
CREATED:20220415T031008Z
LAST-MODIFIED:20220415T031008Z
UID:10001055-1652263200-1652266800@www.amasf.org
SUMMARY:The State of Search 2022 — A 360-Degree Analysis
DESCRIPTION:Begins at 12 PM CST \nThe state of search marketing is constantly shifting\, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: \n\nDemand shifts during the pandemic\nGoogle updates and their impact on the web\nUser behavior and search intent\nSEO changes\n\nMake sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!
URL:https://www.amasf.org/event/the-state-of-search-2022-a-360-degree-analysis/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T100000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260417T081711
CREATED:20220415T031134Z
LAST-MODIFIED:20220415T031134Z
UID:10001056-1652176800-1652180400@www.amasf.org
SUMMARY:Key Insights on How Marketers Are Navigating Data\, Analytics\, and Privacy in the Digital-First Era
DESCRIPTION:Begins at 12 PM CST  \nJoin Salesforce for a dive into insights from 2\,500+ marketers worldwide on the latest trends in marketing data and analytics. Customers are now digital-first\, and marketers are moving quickly to adapt. Marketers have embraced equally critical mandates: customer satisfaction and growth. Data is central to this dual mandate; marketers use data to understand customers\, build trusted relationships\, optimize performance\, and maximize the ROI of every investment. But harnessing data successfully is not without its challenges. As the quality and variety of data continue to increase\, and rules and norms around privacy take hold\, effective use of data is becoming central to marketing success. \nAttendees will learn: \n\nHow marketers are re-defining their roles in the digital-first era\nHow marketers are adapting to recent changes in data privacy such as Apple Mail Privacy Protection\nHow marketers use data to drive growth and optimize customer experiences\nKey trends in how marketers are improving cross-channel data preparation and analysis
URL:https://www.amasf.org/event/key-insights-on-how-marketers-are-navigating-data-analytics-and-privacy-in-the-digital-first-era/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220510T080000
DTEND;TZID=America/Los_Angeles:20220510T110000
DTSTAMP:20260417T081711
CREATED:20220415T031509Z
LAST-MODIFIED:20220415T031509Z
UID:10001057-1652169600-1652180400@www.amasf.org
SUMMARY:Social Media Copywriting
DESCRIPTION:Create Attention-Grabbing Copy\nGreat marketers know that copy is the heart of impactful social media. It is the key to grabbing and engaging your audience. \nAt this virtual workshop\, you will learn how being creative with your words can translate into engagement across all the key social channels. Whether it’s sharing insights on LinkedIn or explaining a beautiful image on Instagram\, we’ll review best practice examples from different industries and unpack what works and why. \n\nWho Should Attend?\nThis workshop is for digital marketers looking to improve engagement among their social channels. \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to use post copy in places like Instagram and Facebook to grab attention and engage your audience\nUnderstand the power of conversational media in places like Twitter\nLearn how to use copy on images in story posts across TikTok and Instagram
URL:https://www.amasf.org/event/social-media-copywriting/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-14.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220505T100000
DTEND;TZID=America/Los_Angeles:20220505T110000
DTSTAMP:20260417T081711
CREATED:20220415T031619Z
LAST-MODIFIED:20220415T031619Z
UID:10001058-1651744800-1651748400@www.amasf.org
SUMMARY:Adobe & AWS – Top Strategies to Deliver Personalized Customer Experiences
DESCRIPTION:Begins at 12pm CST  \nCustomer expectations have evolved significantly over the past decade and continue to advance at a rapid pace. Consumers have come to expect connected digital-first customer journeys and highly personalized experiences. To meet these evolving expectations\, marketing leaders need to leverage technologies that can deliver a digitally transformed customer experience across every single customer touch point\, from any location\, and on any device. With Adobe and Amazon Web Services (AWS)\, marketing teams are equipped with agile\, cloud-based solutions to digitally transform every stage of the customer experience\, from acquisition to retention. \nIn this webinar\, we’ll uncover: \n\nWhat’s driving digital customer experiences today and what your business needs to succeed\nTop innovations that drive consumer engagement and personalized experiences recently revealed at Adobe Summit\nHow companies are using streamlined processes and workflows to deliver content in real-time\nHow Adobe Experience Manager & AWS deliver high-value and relevant experiences to your end-customers
URL:https://www.amasf.org/event/adobe-aws-top-strategies-to-deliver-personalized-customer-experiences/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-24.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T100000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260417T081711
CREATED:20220415T031743Z
LAST-MODIFIED:20220415T031743Z
UID:10001059-1651658400-1651662000@www.amasf.org
SUMMARY:How to Strengthen your ABM Strategy Using Impactful Sending
DESCRIPTION:Begins at 12pm CST \nIn today’s digital world\, where the majority of the focus has shifted to online and hybrid experiences\, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022\, as we shift to a hybrid work world\, to put buyers first\, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations\, build deep relationships\, and drive revenue with your top tier high value accounts? \nDuring this session\, Alex Ortiz\, CMO of Sendoso\, will share proven\, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. \nSpecifically\, you will learn about: \n\nThe shift in the ABM landscape\nThe six building blocks of a successful ABM strategy\nHow to create a differentiated approach to engage top-level accounts\nHow to use gifting to build relationships with your top tier accounts\nReal-world customer stories of successful ABM sending campaigns
URL:https://www.amasf.org/event/how-to-strengthen-your-abm-strategy-using-impactful-sending/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T080000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260417T081711
CREATED:20220317T035137Z
LAST-MODIFIED:20220318T014346Z
UID:10001045-1651651200-1651662000@www.amasf.org
SUMMARY:Social Media Strategy and Proving ROI
DESCRIPTION:Launch Campaigns That Deliver Results\nSocial media is an essential part of every marketing strategy. Whether you work for a large organization or a small business\, effective planning and execution of your social media will result in measurable benefits for your brand. \nIn this virtual workshop\, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. \nFor years\, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. \n\nWho Should Attend?\nThis workshop is for mid-level marketing generalists and social media managers who want to fine-tune their approach to social media marketing and effectively measure ROI. \n  \n\nWhat’s Included\n\nA practical task on building an effective social media report for your brand\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nLearn how to create an effective social media strategy for 2022\nIdentify the key social media marketing trends and how you can adapt your content to suit the platform changes\nUnderstand how to structure and launch effective social media campaigns that deliver results\nDiscover a range of social media measurement tools for tracking ROI\nDefine and track the KPIs most relevant to your campaign\nLearn how to put together an effective social media marketing report
URL:https://www.amasf.org/event/social-media-strategy-and-proving-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220428T170000
DTEND;TZID=America/Los_Angeles:20220428T173000
DTSTAMP:20260417T081711
CREATED:20220420T022413Z
LAST-MODIFIED:20220428T234004Z
UID:10001066-1651165200-1651167000@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session!
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2020-info-session/
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/077e8582c6b50e57bfad43c818c5c2da-Pghtp7.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220427T100000
DTEND;TZID=America/Los_Angeles:20220427T110000
DTSTAMP:20260417T081711
CREATED:20220415T031905Z
LAST-MODIFIED:20220415T031905Z
UID:10001060-1651053600-1651057200@www.amasf.org
SUMMARY:How to Use Social Commerce to Drive Retail Sales
DESCRIPTION:Begins at 12pm CST \nWith sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family\, friends\, communities\, and authentic influencers they follow on social media. \nJoin Sprinklr and Accenture to explore the scale of the change\, what’s driving it\, the implications for the retail industry\, and most importantly\, recommendations on developing new shopping experiences to connect in new ways\, engage influencers\, and increase sales. \nTopics to be discussed include: \n\nImplementing and managing customers’ digital experiences today\nCollaborating with social platforms to create new shopping experiences to connect and engage with influencers\nSocial commerce challenges and opportunities
URL:https://www.amasf.org/event/how-to-use-social-commerce-to-drive-retail-sales/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220426T110000
DTEND;TZID=America/Los_Angeles:20220426T120000
DTSTAMP:20260417T081711
CREATED:20220415T032024Z
LAST-MODIFIED:20220415T032024Z
UID:10001061-1650970800-1650974400@www.amasf.org
SUMMARY:5 Webinar Rules to Break
DESCRIPTION:Begins at 11am PT/1pm CST \nWebinars. They have been run the same way\, for the same purposes\, for ages. But modern audiences don’t want old school marketing\, they want inspiring experiences\, which means it’s time to break the rules and re-think what a webinar can be. \nAttend “5 Webinar Rules to Break” and re-imagine\, or just plain reject\, old school webinars\, to transform your programs in the new year. \nYou will learn: \n\nNew formats\, no formats\, any formats\nRescheduling the schedule\nBuilding your binge-ability (it’s a word)\nLeads are boring\, aim higher\n\nIt’s time to break some rules and create experiences to meet the expectations of this new world. Register now and learn how.
URL:https://www.amasf.org/event/5-webinar-rules-to-break/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-56.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220422
DTEND;VALUE=DATE:20220425
DTSTAMP:20260417T081711
CREATED:20220317T035018Z
LAST-MODIFIED:20220318T014350Z
UID:10001044-1650585600-1650844799@www.amasf.org
SUMMARY:2022 AMA Leadership Summit - An Exclusive Event for AMA Professional Chapter Leaders
DESCRIPTION:Embrace: Uniting Our Community\nThe AMA Leadership Summit is a unique opportunity to reunite and engage with fellow Professional Chapter Leaders to develop your leadership skills\, strengthen your chapter and build relationships. \nOur theme\, Embrace\, will focus on uniting our community. You’ll get the tools and inspiration to embrace everything it takes to be an impactful volunteer leader—inclusivity\, authenticity\, teamwork\, empathy\, self-care and boundaries. \nWe’re excited to help you find your network\, your power and your voice while embracing what it means to be an inclusive AMA community.
URL:https://www.amasf.org/event/2022-ama-leadership-summit-an-exclusive-event-for-ama-professional-chapter-leaders/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220421T080000
DTEND;TZID=America/Los_Angeles:20220421T110000
DTSTAMP:20260417T081711
CREATED:20220317T034812Z
LAST-MODIFIED:20220415T030341Z
UID:10001043-1650528000-1650538800@www.amasf.org
SUMMARY:SEO Analytics
DESCRIPTION:Use SEO Tools More Effectively\nUnderstanding customer and market trends have never been more critical in today’s constantly changing landscape. But\, while we can collect and analyze more marketing and website data than ever\, that also comes with its challenges. And when it comes to SEO measurement\, many marketers aren’t sure where to get started\, what to look at and what to do with the information. \nThis virtual workshop will teach the fundamentals\, time-saving automation tips and strategies SEO pros use. \n\nWho Should Attend?\nThis training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics\, Google Search Console and other tools more effectively. \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nUnderstand what you must have in place first for an effective measurement and reporting program\nLearn the top free and paid tools SEO professionals and marketers use for measurement\nLearn how to take data and findings and communicate them clearly
URL:https://www.amasf.org/event/seo-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-34.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220420T100000
DTEND;TZID=America/Los_Angeles:20220420T110000
DTSTAMP:20260417T081711
CREATED:20220317T034430Z
LAST-MODIFIED:20220318T014357Z
UID:10001042-1650448800-1650452400@www.amasf.org
SUMMARY:Demystifying AI – AI Tools You Can Use Today
DESCRIPTION:In this session\, participants will learn about low lift\, low cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools\, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools. \nTakeaways include: \n– Inexpensive AI tools you can begin using right now to optimize your marketing strategy. \n– How to use AI to enhance your processes and make workflows less time consuming. \n– How to embark upon easy AI and automation experiments.
URL:https://www.amasf.org/event/demystifying-ai-ai-tools-you-can-use-today/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220418
DTEND;VALUE=DATE:20220423
DTSTAMP:20260417T081711
CREATED:20220317T034152Z
LAST-MODIFIED:20220415T103054Z
UID:10001041-1650240000-1650671999@www.amasf.org
SUMMARY:Redefining Your Brand Management Strategy
DESCRIPTION:Sessions Air Daily at 10am CST  \nA strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands\, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. \nThe solution: A reliable brand management strategy. \nJoin this coffee talk series to learn how to: \n\nBuild your brand identity\nStructure your brand management system\nApply your brand management strategy to maintain brand integrity\nTake action to elevate your brand to the next level\n\nFifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series\, Friday\, April 22\, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. \nCoffee Break Schedule\nMonday\, April 18\nBuild Your Brand Identity\nIn this session\, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own. \nTuesday\, April 19\nDevelop a Brand Management System\nOn day two\, we’ll explore the organizational principles behind a strong brand management system\, including how to create a single source of truth for brand assets. \nWednesday\, April 20\nMaintain Brand Integrity\nLearn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks. \n \nThursday\, April 21\nEnsure Brand Consistency\nDiscover how to use technology to ensure your content is always on-brand\, no matter who is involved in creating and distributing it. \nFriday\, April 22\nBring It All Together\nIn the final session\, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.
URL:https://www.amasf.org/event/redefining-your-brand-management-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-07.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220414T100000
DTEND;TZID=America/Los_Angeles:20220414T110000
DTSTAMP:20260417T081711
CREATED:20220317T033944Z
LAST-MODIFIED:20220414T131623Z
UID:10001040-1649930400-1649934000@www.amasf.org
SUMMARY:Data Driven Marketing – The Next Frontier
DESCRIPTION:Data Driven Marketing has been around for a long time\, but how can you expand and further monetize this proven strategy in today’s evolving business climate? \nJoin this free webinar to learn: \n\nHow to overcome the challenge of “too much data” and how to identify what’s really valuable\nRecognize the value of Quality over Quantity\nHow companies are currently using our data to power their cutting-edge platforms\, tools & services\n\nBonus!  All who register for this webinar will be eligible to win FREE Usage of our Database!
URL:https://www.amasf.org/event/data-driven-marketing-the-next-frontier/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-55.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T100000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260417T081711
CREATED:20220317T033725Z
LAST-MODIFIED:20220318T014409Z
UID:10001039-1649757600-1649761200@www.amasf.org
SUMMARY:Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?
DESCRIPTION:Begins at 12pm CST \nIn this age of rapid change\, keeping up with consumer beliefs\, preferences and values\, and reacting in real-time\, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? \nJoin NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: \n\nWhat is continuous consumer and market intelligence?\nApplication and benefits to brand health\, competitive intel\, product innovation\, campaigns\, trend analysis\, crisis management\, and customer care\nHow to continuously monitor the market – technologies\, data sources\, techniques\nThe hierarchy of continuous market intelligence – how successful organizations begin and grow their use
URL:https://www.amasf.org/event/consumer-market-intelligence-in-2022-whats-impacting-your-brand-health/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-43.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220412T080000
DTEND;TZID=America/Los_Angeles:20220412T110000
DTSTAMP:20260417T081711
CREATED:20220317T033201Z
LAST-MODIFIED:20220318T014412Z
UID:10001037-1649750400-1649761200@www.amasf.org
SUMMARY:Digital Marketing Copywriting
DESCRIPTION:Create Impactful Messaging\nGreat marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. \nThis practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and paid advertising. \nYou’ll not only learn how to drive action by using powerful\, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read. \nWe’ll also look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers.
URL:https://www.amasf.org/event/digital-marketing-copywriting-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-29.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220405
DTEND;VALUE=DATE:20220408
DTSTAMP:20260417T081711
CREATED:20220317T032915Z
LAST-MODIFIED:20220318T014416Z
UID:10001036-1649116800-1649375999@www.amasf.org
SUMMARY:AMA Virtual Conference: UX Design & Strategy
DESCRIPTION:UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer. \nJoin us for the free AMA Virtual Conference: UX Design & Strategy on April 5-7\, 2022 to hear the latest insights into the UX/UI world\, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers\, improve your customer experience and test the overall usability of your online presence. Plus\, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-ux-design-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-15-19.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220331T100000
DTEND;TZID=America/Los_Angeles:20220331T110000
DTSTAMP:20260417T081711
CREATED:20220317T032657Z
LAST-MODIFIED:20220318T014420Z
UID:10001035-1648720800-1648724400@www.amasf.org
SUMMARY:Phone Call Conversations: The Secret to Digital Marketing Success in 2022
DESCRIPTION:It sounds crazy\, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month\, and those calls are huge drivers of appointments\, sales\, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind. \nJoin the conversation intelligence experts at Invoca to learn why phone calls are so important to digital marketing success and the strategies leading brands are using to convert more callers to customers. We’ll explain: \n\nWhy calls are a more valuable marketing goal than clicks\nHow brands optimize digital marketing to drive more valuable calls\nMarketing strategies for better call experiences and conversion rates\nWhat data to capture from calls and how to use it to transform your ROI
URL:https://www.amasf.org/event/phone-call-conversations-the-secret-to-digital-marketing-success-in-2022/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-27-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220330
DTEND;VALUE=DATE:20220402
DTSTAMP:20260417T081711
CREATED:20220317T032131Z
LAST-MODIFIED:20220318T014424Z
UID:10001034-1648598400-1648857599@www.amasf.org
SUMMARY:AMA Marketing and Sales Bootcamp
DESCRIPTION:Align and Optimize the Roles of Marketing and Sales for a Successful Overall Customer Experience\nOne of the most challenging (and potentially frustrating) aspects of a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus can make it seem hopeless to resolve the different perspectives. Yet\, the classic lack of cultural\, strategic and operational alignment between sales and marketing is quite addressable and actionable! \nThe AMA Marketing and Sales Bootcamp is a 2.5-day virtual workshop designed to address and tackle the goal of marketing and sales alignment. Whether your roots are in marketing\, selling and sales management\, or both\, the Bootcamp will dive deep into expert-facilitated\, hands-on\, relevant and actionable learning. You will be well-prepared to return to your organization and take the lead internally to begin the process of successfully bridging the divide between marketing and sales. You’ll leave with a customized individual action plan that ensures effective implementation of the Bootcamp’s learning directed to your specific organizational and customer needs. \n\nKey Takeaways\n\nExplore the differences between marketing and sales\, and understand the “what\, how\, and why” of the classic suboptimization that can easily result.\nPinpoint specific areas of misalignment and dysfunction in your marketing/sales relationship impacting the customer experience and organizational performance.\nIdentify and assess the impact of any misalignment on key areas\, including branding\, marketing communication\, lead generation and the sales funnel\, salesperson/customer relationship\, salesperson effectiveness\, marketing planning\, and customer satisfaction\, retention\, loyalty and advocacy.\nUnderstand how to affect cultural\, strategic and operational changes required to accomplish a greater level of marketing and sales alignment.\nRecognize\, discuss and develop capabilities to execute best practices and winning ideas for improving the effectiveness of the marketing/sales relationship.\n\n  \n\nWho Should Attend?\nThis session is ideal for marketers working closely with sales organizations and as well as sales managers and leaders who want to move toward better synergies with marketing in order to enhance the customer experience and sales success. In addition\, general managers and owners who wish to embark on an initiative to better optimize the impact of marketing and sales will benefit greatly from attendance. \n  \n\nWhat’s Included?\n\nFive 3-hour blocks of live instruction\nInteractive Q&A and hands-on exercises\nResource\, tips and best practices\nOn-demand access for six months\nPlus\, there is limited capacity to ensure access to the instructor
URL:https://www.amasf.org/event/ama-marketing-and-sales-bootcamp/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-14-50.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220324T100000
DTEND;TZID=America/Los_Angeles:20220324T110000
DTSTAMP:20260417T081711
CREATED:20220317T040416Z
LAST-MODIFIED:20220318T014427Z
UID:10001049-1648116000-1648119600@www.amasf.org
SUMMARY:Reimagine Marketing Research: The Rise of Research Technology
DESCRIPTION:Begins at 12pm CST \nMarketing in today’s world requires cutting through noise and deep understanding of customers – which requires data. As we shift towards first-party or zero-party data\, market research has a crucial role to play in helping marketers achieve their objectives\, yet it is frequently underutilized. In this presentation\, Steve Mast\, EVP – Platform at Schlesinger Group\, will discuss the growing power of research technology (ResTech) for the modern marketer. From supporting agile marketing to improving decision-making\, ResTech can help. Join this webinar to find out how.
URL:https://www.amasf.org/event/reimagine-marketing-research-the-rise-of-research-technology/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-18-17.jpg
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END:VCALENDAR