BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210331T090000
DTEND;TZID=America/Los_Angeles:20210331T120000
DTSTAMP:20260802T151609
CREATED:20210326T065010Z
LAST-MODIFIED:20210326T065010Z
UID:10000943-1617181200-1617192000@www.amasf.org
SUMMARY:Content vs. Copywriting
DESCRIPTION:
URL:https://www.amasf.org/event/content-vs-copywriting/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Content-vs.-Copywriting.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210331
DTEND;VALUE=DATE:20210401
DTSTAMP:20260802T151609
CREATED:20210326T065338Z
LAST-MODIFIED:20210326T065338Z
UID:10000944-1617148800-1617235199@www.amasf.org
SUMMARY:Evergreen .EDU Transformation
DESCRIPTION:
URL:https://www.amasf.org/event/evergreen-edu-transformation/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Evergreen-.EDU-Transformation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210330
DTEND;VALUE=DATE:20210331
DTSTAMP:20260802T151609
CREATED:20210326T064711Z
LAST-MODIFIED:20210326T064711Z
UID:10000942-1617062400-1617148799@www.amasf.org
SUMMARY:Practical Strategies for Increasing Student Enrollments in 2021
DESCRIPTION:
URL:https://www.amasf.org/event/practical-strategies-for-increasing-student-enrollments-in-2021/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Practical-Strategies-for-Increasing-Student-Enrollments-in-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210324T163000
DTEND;TZID=America/Los_Angeles:20210324T173000
DTSTAMP:20260802T151609
CREATED:20210301T195854Z
LAST-MODIFIED:20210322T152825Z
UID:10000941-1616603400-1616607000@www.amasf.org
SUMMARY:Senior Women Marketing Leaders Share: A Purposeful Path Forward
DESCRIPTION:March kicks off Women’s History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. \nIn celebration of Women’s History Month\, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. \nTake part in our next virtual event on Wednesday\, March 24th as we uncover: \n\nHow these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on\nHow they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers\nWhat skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers\n\nJoin the AMA San Francisco and fellow marketing enthusiasts to hear\, firsthand\, their secrets to success as they face today’s marketplace challenges\, and how women\, in particular\, are blazing a trail at this significant point in our history. \nSPEAKERS \nLaurie Dewan\, VP Consumer Insights\, Healthline Media | LinkedIn \nLaurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the #1  health publisher in the US and a comScore top 50 property\, with brands including Healthline\, Medical News Today\, Greatist and PsychCentral. Laurie’s team that leads brand\, communications and research initiatives that empower Healthline to create content and tools that help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA. She is a five-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \nYvonne Chen\, VP of Marketing\, Udemy | LinkedIn \nYvonne Chen is currently the VP of Marketing for Udemy for Business where she oversees their global marketing teams. With the rapid pace of technological change and the challenges and demands the future of work presents\, she cares deeply about spurring online learning and development for an organization’s most important asset – it’s employees. Previously\, Yvonne worked at Facebook where she joined the first monetization team and led product marketing strategy for many of Facebook’s ads and business products. Before that she worked in operations and partner management at Google and was responsible for managing a business call center at AT&T. Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School. Yvonne resides in Burlingame with her husband\, her son\, and dog\, Dipsea. \nGuisselle Nuňez\, Assoc VP\, Strategic Marketing and Communications\, San Francisco State University | LinkedIn | Website \nGuisselle takes her audience from revelation to results.  For over a decade\, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand\,” her seasoned\, marketing and personal branding skills have helped thousands of professionals\, with a large number being women\, learn how to communicate their value\, and advocate for themselves by building a strong personal brand. Additionally she serves as Associate Vice President\, Strategic Marketing Communications for San Francisco State University and is seasoned in building strategic marketing\, communications\, and public affairs strategies for higher education\, non-profit and private sector industries. \nLaliv Hadar (moderator)\, Board Member\, AMA SF | VP Marketing & Branding\, InVision Communication | LinkedIn \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed tech start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for results. Holding broad industry relationships\, she is a proven leader and people developer/mentor. Laliv spent her early days at Aol\, Time Warner\, Yahoo!\, and more recently led integrated marketing for Wikipedia brand Fandom by Wikia. Currently\, she’s VP of Marketing and Brand for InVision Communications\, an audience engagement agency that works with bluechip Tech B2B and Healthcare brands. She also serves on the AMA San Francisco executive board. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad\, and lives in Marin with her husband and kids. \nEVENT SPONSOR \n \nCrawford Group | Website \nCrawford Group empowers companies with expertise for marketing\, communications\, and events. Whether you need individual marketers or a whole managed team\, our vetted experts understand your business\, appreciate your culture\, and execute your projects and programs on time and within budget. For over 20 years\, we’ve been helping marketers focus on the big picture: achieving measurable marketing results. We are a WBENC-certified woman-owned business led by a progressive management team.
URL:https://www.amasf.org/event/senior-women-marketing-leaders-share-a-purposeful-path-forward/
LOCATION:CA
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/03/WOMENSMARKETING_EVENT_EVENTBRITE_800x400.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210323
DTEND;VALUE=DATE:20210324
DTSTAMP:20260802T151609
CREATED:20210225T145217Z
LAST-MODIFIED:20210225T145217Z
UID:10000938-1616457600-1616543999@www.amasf.org
SUMMARY:Research Revolution: Creating a Streamlined Research Process For Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/research-revolution-creating-a-streamlined-research-process-for-marketers/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/Research-Revolution.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210318
DTEND;VALUE=DATE:20210319
DTSTAMP:20260802T151609
CREATED:20210225T144832Z
LAST-MODIFIED:20210225T144832Z
UID:10000937-1616025600-1616111999@www.amasf.org
SUMMARY:5 Tips to Take your Customer Engagement Strategy to the Next Level in 2021 with MoEngage
DESCRIPTION:
URL:https://www.amasf.org/event/5-tips-to-take-your-customer-engagement-strategy-to-the-next-level-in-2021-with-moengage/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/5-Tips-to-Take-your-Customer-Engagement-Strategy-to-the-Next-Level-in-2021-with-MoEngage.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210317T100000
DTEND;TZID=America/Los_Angeles:20210317T110000
DTSTAMP:20260802T151609
CREATED:20210225T144415Z
LAST-MODIFIED:20210225T144415Z
UID:10000936-1615975200-1615978800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-6/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210317T090000
DTEND;TZID=America/Los_Angeles:20210317T120000
DTSTAMP:20260802T151609
CREATED:20210225T143909Z
LAST-MODIFIED:20210225T143909Z
UID:10000935-1615971600-1615982400@www.amasf.org
SUMMARY:The Evolution of Account-Based Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/the-evolution-of-account-based-marketing/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/The-Evolution-of-Account-Based-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210303T090000
DTEND;TZID=America/Los_Angeles:20210304T110000
DTSTAMP:20260802T151609
CREATED:20210225T143620Z
LAST-MODIFIED:20210225T143620Z
UID:10000934-1614762000-1614855600@www.amasf.org
SUMMARY:Developing a Creative Mindset
DESCRIPTION:
URL:https://www.amasf.org/event/developing-a-creative-mindset/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/Developing-a-Creative-Mindset-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210225
DTEND;VALUE=DATE:20210226
DTSTAMP:20260802T151609
CREATED:20210225T142930Z
LAST-MODIFIED:20210225T142930Z
UID:10000933-1614211200-1614297599@www.amasf.org
SUMMARY:The Great Shift to Streaming and How to Win On Connected TV
DESCRIPTION:
URL:https://www.amasf.org/event/the-great-shift-to-streaming-and-how-to-win-on-connected-tv/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/The-Great-Shift-to-Streaming-and-How-to-Win-On-Connected-TV.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210220
DTEND;VALUE=DATE:20210222
DTSTAMP:20260802T151609
CREATED:20210126T150026Z
LAST-MODIFIED:20210126T150026Z
UID:10000932-1613779200-1613951999@www.amasf.org
SUMMARY:2021 Winter AMA Academic Post-Conference: Journal of International Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/2021-winter-ama-academic-post-conference-journal-of-international-marketing/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/2021-Winter-AMA-Academic-Post-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210220
DTSTAMP:20260802T151609
CREATED:20201125T113253Z
LAST-MODIFIED:20201125T113253Z
UID:10000919-1613520000-1613779199@www.amasf.org
SUMMARY:2021 AMA Winter Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-winter-academic-conference/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/2021-AMA-Winter-Academic-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210211T100000
DTEND;TZID=America/Los_Angeles:20210211T110000
DTSTAMP:20260802T151609
CREATED:20210126T145411Z
LAST-MODIFIED:20210126T145411Z
UID:10000930-1613037600-1613041200@www.amasf.org
SUMMARY:Reclaiming Opt-Outs and Unsubscribes
DESCRIPTION:
URL:https://www.amasf.org/event/reclaiming-opt-outs-and-unsubscribes/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/Reclaiming-Opt-Outs-and-Unsubscribes.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210208T080000
DTEND;TZID=America/Los_Angeles:20210212T081000
DTSTAMP:20260802T151609
CREATED:20210126T145648Z
LAST-MODIFIED:20210126T145648Z
UID:10000931-1612771200-1613117400@www.amasf.org
SUMMARY:Jumpstart Growth in 2021: A Holistic Marketing Approach with Wrike
DESCRIPTION:
URL:https://www.amasf.org/event/jumpstart-growth-in-2021-a-holistic-marketing-approach-with-wrike-2/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/Jumpstart-Growth-in-2021-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210129T090000
DTEND;TZID=America/Los_Angeles:20210129T120000
DTSTAMP:20260802T151609
CREATED:20210126T144549Z
LAST-MODIFIED:20210126T144610Z
UID:10000928-1611910800-1611921600@www.amasf.org
SUMMARY:2021 SEO Trends for Marketers
DESCRIPTION:
URL:https://www.amasf.org/event/2021-seo-trends-for-marketers/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/2021-SEO-Trends-for-Marketers.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210128T160000
DTEND;TZID=America/Los_Angeles:20210128T171500
DTSTAMP:20260802T151609
CREATED:20201231T041224Z
LAST-MODIFIED:20210113T201226Z
UID:10000926-1611849600-1611854100@www.amasf.org
SUMMARY:2021 Marketing Kick-off : Make Connections and Tackle What’s Next
DESCRIPTION:Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion!\n\n\n\nKick off your 2021 with new connections and explore  the trends that will be top of mind for marketers in the new year.  \nWe’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world.  Each room will be moderated by one or more board members well-versed in the topic at hand\, and we anticipate a lively\, interactive discussion!  Attendees will be able to share their audio and video to participate in the discussion*.  \nGrab a beverage of your choice and join the conversation on Thursday\, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate\, so make sure you register asap! \nLevel-Up Topics Please  select one of the following topics upon registration: \nDigital Marketing: \n\nPaid trends for 2021\nSEM best practices with a limited budget\nYour must-have Marketing Stack \n\nContent & SEO Marketing: \n\nWhat companies are doing to improve their content marketing strategies\nHow location specific SEO has changed since people are working from home\nTechnical hacks you can do to better drive SEO\n\nBrand & Advertising:  \n\nThe ways you can better communicate brand value\nHow creative strategies have changed and how to make the most out of your limited budget\nThings to keep in mind when shifting your brand communications strategy\n\nSocial Selling: \n\nTips & Tricks for Social Selling in 2021 \nSales & Marketing alignment for Social Selling\nMeasuring Social Selling Success \n\nEvents Marketing:  \n\nLessons from 2020 and how to take your events strategy to the next level in the new year\nDriving value through content \nMust-have tools for events in 2021
URL:https://www.amasf.org/event/2021-marketing-kick-off-make-connections-and-tackle-whats-next/
LOCATION:CA
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/12/2021-Marketing-Kick-off_EVENT_EVENTBRITE_2160x1080.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210127T110000
DTEND;TZID=America/Los_Angeles:20210127T120000
DTSTAMP:20260802T151609
CREATED:20201223T152342Z
LAST-MODIFIED:20201223T152342Z
UID:10000924-1611745200-1611748800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-5/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/12/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210126T110000
DTEND;TZID=America/Los_Angeles:20210126T120000
DTSTAMP:20260802T151609
CREATED:20210126T144053Z
LAST-MODIFIED:20210126T144053Z
UID:10000927-1611658800-1611662400@www.amasf.org
SUMMARY:7 Secrets to Avoid a Boring Webinar
DESCRIPTION:
URL:https://www.amasf.org/event/7-secrets-to-avoid-a-boring-webinar/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/7-Secrets-to-Avoid-a-Boring-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210126T080000
DTEND;TZID=America/Los_Angeles:20210128T121500
DTSTAMP:20260802T151609
CREATED:20201223T152016Z
LAST-MODIFIED:20201223T152016Z
UID:10000923-1611648000-1611836100@www.amasf.org
SUMMARY:Virtual Conference: The Year Ahead
DESCRIPTION:
URL:https://www.amasf.org/event/virtual-conference-the-year-ahead/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/12/The-Year-Ahead.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210125T080000
DTEND;TZID=America/Los_Angeles:20210125T081000
DTSTAMP:20260802T151609
CREATED:20210126T145051Z
LAST-MODIFIED:20210126T145051Z
UID:10000929-1611561600-1611562200@www.amasf.org
SUMMARY:Jumpstart Growth in 2021: A Holistic Marketing Approach with Wrike
DESCRIPTION:
URL:https://www.amasf.org/event/jumpstart-growth-in-2021-a-holistic-marketing-approach-with-wrike/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/01/Jumpstart-Growth-in-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210114T090000
DTEND;TZID=America/Los_Angeles:20210115T110000
DTSTAMP:20260802T151609
CREATED:20201125T113011Z
LAST-MODIFIED:20201125T113011Z
UID:10000918-1610614800-1610708400@www.amasf.org
SUMMARY:Leading High-Performing Virtual Teams
DESCRIPTION:
URL:https://www.amasf.org/event/leading-high-performing-virtual-teams/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/Leading-High-Performing-Virtual-Teams.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210112T100000
DTEND;TZID=America/Los_Angeles:20210112T110000
DTSTAMP:20260802T151609
CREATED:20201223T151308Z
LAST-MODIFIED:20201223T151308Z
UID:10000922-1610445600-1610449200@www.amasf.org
SUMMARY:Email in 2021:The trends\, behaviors and benchmarks shaping email in 2021
DESCRIPTION:
URL:https://www.amasf.org/event/email-in-2021the-trends-behaviors-and-benchmarks-shaping-email-in-2021/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/12/Email-in-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201210T100000
DTEND;TZID=America/Los_Angeles:20201210T110000
DTSTAMP:20260802T151609
CREATED:20201125T112627Z
LAST-MODIFIED:20201125T112627Z
UID:10000917-1607594400-1607598000@www.amasf.org
SUMMARY:Marcom Tech Trends to Watch in 2021
DESCRIPTION:
URL:https://www.amasf.org/event/marcom-tech-trends-to-watch-in-2021/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/Marcom-Tech-Trends-to-Watch-in-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201210T090000
DTEND;TZID=America/Los_Angeles:20201210T120000
DTSTAMP:20260802T151609
CREATED:20201125T112304Z
LAST-MODIFIED:20201125T112304Z
UID:10000916-1607590800-1607601600@www.amasf.org
SUMMARY:Leveraging LinkedIn
DESCRIPTION:
URL:https://www.amasf.org/event/leveraging-linkedin/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/Leveraging-LinkedIn.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201207T080000
DTEND;TZID=America/Los_Angeles:20201211T081500
DTSTAMP:20260802T151609
CREATED:20201125T111807Z
LAST-MODIFIED:20201125T111807Z
UID:10000915-1607328000-1607674500@www.amasf.org
SUMMARY:4 Steps to Growth: Plan Your Webinar Strategy from Concept to Launch
DESCRIPTION:
URL:https://www.amasf.org/event/4-steps-to-growth-plan-your-webinar-strategy-from-concept-to-launch/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/Plan-Your-Webinar-Strategy-from-Concept-to-Launch.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201202T100000
DTEND;TZID=America/Los_Angeles:20201202T110000
DTSTAMP:20260802T151609
CREATED:20201125T111344Z
LAST-MODIFIED:20201125T111344Z
UID:10000914-1606903200-1606906800@www.amasf.org
SUMMARY:The Secrets to Structuring Your Total Event Program for 2021
DESCRIPTION:
URL:https://www.amasf.org/event/the-secrets-to-structuring-your-total-event-program-for-2021/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/The-Secrets-to-Structuring-Your-Total-Event-Program-for-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201202T090000
DTEND;TZID=America/Los_Angeles:20201203T110000
DTSTAMP:20260802T151609
CREATED:20201125T110931Z
LAST-MODIFIED:20201125T110931Z
UID:10000913-1606899600-1606993200@www.amasf.org
SUMMARY:Content Planning: How to Create a Winning Strategy for 2021
DESCRIPTION:
URL:https://www.amasf.org/event/content-planning-how-to-create-a-winning-strategy-for-2021/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/How-to-Create-a-Winning-Strategy-for-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201119T120000
DTEND;TZID=America/Los_Angeles:20201119T130000
DTSTAMP:20260802T151609
CREATED:20201009T021254Z
LAST-MODIFIED:20201119T041302Z
UID:10000905-1605787200-1605790800@www.amasf.org
SUMMARY:Consumer Insights in our New Normal
DESCRIPTION:Covid has transformed how we all work\, shop\, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. \nHow are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday\, November 19\, to find out what our panel of experts from Pinterest\, Dreyer’s\, Vox Media\, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences\, lessons learned\, and what emerging trends are here to stay. \nAttendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights. \nSPEAKER INFORMATION \nJamin Brazil\, CEO and co-founder of HubUX\, Host of the Happy Market Research Podcast (Moderator) \nAs the previous CEO of FocusVision\, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100\, and more than 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, founding Decipher\, a top survey platform in 2000. Today\, he is the CEO and co-founder of HubUX\, a technology company focused on user experience and market research insights software; and the host of the Happy Market Research Podcast\, the number one market research podcast\, bringing you interviews with insights professionals from LinkedIn\, GoDaddy\, General Mills\, and many more. \nJeremy Liebman\, Digital Marketing Lead at Dreyer’s Grand Ice Cream \nJeremy Liebman heads the Consumer Experiences team at Dreyer’s Grand Ice Cream\, leading a multi-disciplinary organization responsible for creating impactful digital and physical experiences for iconic brands including Häagen-Dazs\, Outshine\, Drumstick\, Dreyer’s\, and Skinny Cow. Jeremy’s experience in food and beverage consumer goods – previously at Nestlé and Constellation Brands – focuses on demand generation across digital marketing\, marketing strategy and technology. \nZak Kirchner\, Brand Strategy Research Team Lead\, Pinterest \nZak Kirchner currently leads the Brand Strategy Research team at Pinterest\, overseeing their global brand equity measurement\, campaign insights\, and strategic messaging research. He has over 13 years of insights experience on both the client and agency side\, most recently helping to lead the west coast team at Edelman Intelligence and establishing the research program at Fandom.com. Zak considers himself delightfully data agnostic and loves the challenge of finding the “ah-ha” moment that unlocks inspiration and creativity \nEdwin Wong\, Senior Vice President\, Insights & Innovation at Vox Media \nEdwin Wong is Senior Vice President\, Insights & Innovation at Vox Media\, the leading independent modern media company known for building the best media brands and the technology that enables them. He leads research to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He has been studying digital consumer behavior for nearly 20 years and has held previous roles at BuzzFeed\, Pinterest and Yahoo. \nMorgan Molner\, Director of Product Marketing\, at SurveyMonkey. \nMorgan started her career at Nielsen doing marketing effectiveness analytics and consulting for P&G. After various supplier-side analytics and research roles\, she found a new passion for building innovative market research products and taking them to market. She now leads product marketing for SurveyMonkey Market Research Solutions\, and is an expert on all things DIY market research.
URL:https://www.amasf.org/event/consumer-insights-in-our-new-normal/
LOCATION:CA
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/No-Button_CONSUMER_EVENT_HEADSHOTS_FACEBOOK_1024x512_2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201117T091500
DTEND;TZID=America/Los_Angeles:20201118T121500
DTSTAMP:20260802T151609
CREATED:20201019T134129Z
LAST-MODIFIED:20201019T134129Z
UID:10000911-1605604500-1605701700@www.amasf.org
SUMMARY:2020 Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2020-senior-leader-experience-at-the-ama-symposium-for-the-marketing-of-higher-education/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/2020-Senior-Leader-Experience-at-the-AMA-Symposium.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201116T073000
DTEND;TZID=America/Los_Angeles:20201119T133000
DTSTAMP:20260802T151609
CREATED:20191212T130700Z
LAST-MODIFIED:20200811T071019Z
UID:10000833-1605511800-1605792600@www.amasf.org
SUMMARY:2020 AMA Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2020-ama-symposium-for-the-marketing-of-higher-education/
LOCATION:CA
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/12/2020-AMA-Symposium-for-the-Marketing-of-Higher-Education-1.png
END:VEVENT
END:VCALENDAR