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DTSTART;TZID=America/Los_Angeles:20200116T080000
DTEND;TZID=America/Los_Angeles:20200117T160000
DTSTAMP:20260904T013813
CREATED:20191025T084705Z
LAST-MODIFIED:20191025T084705Z
UID:10000818-1579161600-1579276800@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-6/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/AMA-Marketing-Management-Bootcamp-Jan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191219T100000
DTEND;TZID=America/Los_Angeles:20191219T110000
DTSTAMP:20260904T013813
CREATED:20191211T104400Z
LAST-MODIFIED:20191211T104400Z
UID:10000824-1576749600-1576753200@www.amasf.org
SUMMARY:Digital Predictions: Recipes for Healthy Conversions in 2020
DESCRIPTION:
URL:https://www.amasf.org/event/digital-predictions-recipes-for-healthy-conversions-in-2020/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/12/Digital-Predictions-Recipes-for-Healthy-Conversions-in-2020.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191212T080000
DTEND;TZID=America/Los_Angeles:20191213T150000
DTSTAMP:20260904T013813
CREATED:20190616T134805Z
LAST-MODIFIED:20191025T084339Z
UID:10000774-1576137600-1576249200@www.amasf.org
SUMMARY:Leading the Marketing Planning Initiative
DESCRIPTION:
URL:https://www.amasf.org/event/leading-the-marketing-planning-initiative/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Leading-the-Marketing-Planning-Initiative-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191211T100000
DTEND;TZID=America/Los_Angeles:20191211T110000
DTSTAMP:20260904T013813
CREATED:20191211T104003Z
LAST-MODIFIED:20191211T104003Z
UID:10000823-1576058400-1576062000@www.amasf.org
SUMMARY:Digital Marketing in a Data Privacy World
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-in-a-data-privacy-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/12/Digital-Marketing-in-a-Data-Privacy-World.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191210T090000
DTEND;TZID=America/Los_Angeles:20191211T190000
DTSTAMP:20260904T013813
CREATED:20191024T220053Z
LAST-MODIFIED:20191024T220053Z
UID:10000812-1575968400-1576090800@www.amasf.org
SUMMARY:Growth Marketing Conference
DESCRIPTION:Growth Marketing Conference is returning to San Francisco on December 10-11 for their flagship Global Growth Marketing Conference 2019 event!
URL:https://www.amasf.org/event/growth-marketing-conference/
LOCATION:Hotel Fairmont\, 950 Mason St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/GMC-Banners-800x400px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191204T173000
DTEND;TZID=America/Los_Angeles:20191204T210000
DTSTAMP:20260904T013813
CREATED:20191015T223029Z
LAST-MODIFIED:20191215T141007Z
UID:10000811-1575480600-1575493200@www.amasf.org
SUMMARY:Jingle Mix & Mingle Holiday Party with AMA SF & PRSA SF
DESCRIPTION:Back by popular demand is our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the American Marketing Association and Public Relations Society of America\, SF Chapters (AMA SF & PRSA SF)\nWhat To Expect? \n\nAll admission tickets come with 1 drink ticket\nPhotobooth Fun\nDancing\nHoliday Inspired Hors d’oeuvres\nSwag Bags!\nNetworking amongst San Francisco’s finest Marketing and PR professionals\n\nIn the name of giving this event will feature a Toys fo Tots Toy Drive and Silent Auction in which all proceeds will benefit the Raphael House. Bring a toy and receive an additonal drink ticket! Register now as this event will sell out. Early bird tickets available until Nov 20th. \nPlatinum Sponsor\n  \n  \nGold Sponsor\n\n  \nSilver Sponsors\n\n \n\n \n\n 
URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf/
LOCATION:Hawthorne\, 46 Geary St.\, San Francisco\, ca\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/10/Jingle-Mix-Mingle-800х400.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191114T180000
DTEND;TZID=America/Los_Angeles:20191114T200000
DTSTAMP:20260904T013813
CREATED:20191101T180048Z
LAST-MODIFIED:20191115T003045Z
UID:10000821-1573754400-1573761600@www.amasf.org
SUMMARY:Sparking Marketing Relationships in Silicon Valley with AMA
DESCRIPTION:Join us for a fun evening of Wine Sipping and Marketing Sparking. Connect with our board members\, network with Silicon Valley’s finest Marketing professionals and discover new opportunities while enjoying a nice fall-evening AMA style.\n\nSign-up early to save money! \nAMA members will get a complimentary drink. \nSmall bites will be provided. \nVenue located just a few steps from Caltrain (Palo Alto). Accessible Parking.
URL:https://www.amasf.org/event/sparking-marketing-relationships-in-silicon-valley-with-ama/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/11/Sparking-Marketing-Relationships-in-Silicon-Valley-with-AMA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191114T100000
DTEND;TZID=America/Los_Angeles:20191114T110000
DTSTAMP:20260904T013813
CREATED:20191025T083821Z
LAST-MODIFIED:20191025T083821Z
UID:10000817-1573725600-1573729200@www.amasf.org
SUMMARY:Indiana University’s Marketing Maturity Model
DESCRIPTION:
URL:https://www.amasf.org/event/indiana-universitys-marketing-maturity-model/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/Indiana-University’s-Marketing-Maturity-Model.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191113T080000
DTEND;TZID=America/Los_Angeles:20191114T160000
DTSTAMP:20260904T013813
CREATED:20190616T134410Z
LAST-MODIFIED:20190616T134410Z
UID:10000773-1573632000-1573747200@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/AMA-Marketing-Management-Bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191110
DTEND;VALUE=DATE:20191114
DTSTAMP:20260904T013813
CREATED:20190424T124410Z
LAST-MODIFIED:20190424T124410Z
UID:10000761-1573344000-1573689599@www.amasf.org
SUMMARY:2019 AMA Symposium for the Marketing of Higher Education
DESCRIPTION:
URL:https://www.amasf.org/event/2019-ama-symposium-for-the-marketing-of-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/HE19-Website-Header-Photo2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191107T080000
DTEND;TZID=America/Los_Angeles:20191108T160000
DTSTAMP:20260904T013813
CREATED:20190718T063534Z
LAST-MODIFIED:20190718T063534Z
UID:10000785-1573113600-1573228800@www.amasf.org
SUMMARY:Advanced Branding and Positioning
DESCRIPTION:
URL:https://www.amasf.org/event/advanced-branding-and-positioning-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Advanced-Branding-and-Positioning.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191106T100000
DTEND;TZID=America/Los_Angeles:20191106T110000
DTSTAMP:20260904T013813
CREATED:20191025T083026Z
LAST-MODIFIED:20191025T083026Z
UID:10000816-1573034400-1573038000@www.amasf.org
SUMMARY:Chatbots for Customer Engagement: Why They Fail and Best Practices for Success
DESCRIPTION:
URL:https://www.amasf.org/event/chatbots-for-customer-engagement-why-they-fail-and-best-practices-for-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/Chatbots-for-Customer-Engagement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191105T100000
DTEND;TZID=America/Los_Angeles:20191105T110000
DTSTAMP:20260904T013813
CREATED:20191025T082708Z
LAST-MODIFIED:20191025T082708Z
UID:10000815-1572948000-1572951600@www.amasf.org
SUMMARY:Email Optimization: The ABC’s of A/B Testing
DESCRIPTION:
URL:https://www.amasf.org/event/email-optimization-the-abcs-of-a-b-testing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/Email-Optimization.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191104T080000
DTEND;TZID=America/Los_Angeles:20191105T160000
DTSTAMP:20260904T013813
CREATED:20190718T063244Z
LAST-MODIFIED:20190718T063244Z
UID:10000784-1572854400-1572969600@www.amasf.org
SUMMARY:Integrated Marketing Communications
DESCRIPTION:
URL:https://www.amasf.org/event/integrated-marketing-communications/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/07/Integrated-Marketing-Communications.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191030T100000
DTEND;TZID=America/Los_Angeles:20191030T104500
DTSTAMP:20260904T013813
CREATED:20191025T082327Z
LAST-MODIFIED:20191025T082327Z
UID:10000814-1572429600-1572432300@www.amasf.org
SUMMARY:The Path to Personalization: Learn how to get moving along the path quickly
DESCRIPTION:
URL:https://www.amasf.org/event/the-path-to-personalization-learn-how-to-get-moving-along-the-path-quickly/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/The-Path-to-Personalization.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T110000
DTEND;TZID=America/Los_Angeles:20191029T120000
DTSTAMP:20260904T013813
CREATED:20190925T083858Z
LAST-MODIFIED:20190925T083858Z
UID:10000801-1572346800-1572350400@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/JM-Webinar-for-Marketing-Professionals-29.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T100000
DTEND;TZID=America/Los_Angeles:20191029T110000
DTSTAMP:20260904T013813
CREATED:20191025T081442Z
LAST-MODIFIED:20191025T081929Z
UID:10000813-1572343200-1572346800@www.amasf.org
SUMMARY:How do industry contests enhance your credibility\, revenue\, and your brand story?
DESCRIPTION:
URL:https://www.amasf.org/event/how-do-industry-contests-enhance-your-credibility-revenue-and-your-brand-story/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/10/How-do-industry-contests-enhance-your-credibility-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191029T080000
DTEND;TZID=America/Los_Angeles:20191030T160000
DTSTAMP:20260904T013813
CREATED:20190828T090548Z
LAST-MODIFIED:20190828T090548Z
UID:10000794-1572336000-1572451200@www.amasf.org
SUMMARY:Measuring Marketing ROI
DESCRIPTION:
URL:https://www.amasf.org/event/measuring-marketing-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Measuring-Marketing-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191024T180000
DTEND;TZID=America/Los_Angeles:20191024T200000
DTSTAMP:20260904T013813
CREATED:20190903T054559Z
LAST-MODIFIED:20191024T234556Z
UID:10000796-1571940000-1571947200@www.amasf.org
SUMMARY:Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA
DESCRIPTION:What we know: The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. It’s more of a jigsaw puzzle. Wouldn’t it be great to have some sort of insight tool that can shed light on the real customer path – the behaviors\, attitudes\, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients. \n  \nSPEAKER  \nAliza Pollack\, Qualitative Research Strategist @ Aliza Pollack Consulting \n \nWith 20 years of international insights work across a range of categories from auto to beauty\, luxury to spirits\, technology to health and wellness\, Aliza is a seasoned thinker who pushes to the why and the so what. \nShe thrives on digging into consumers’ attitude and behaviors and translating them into meaningful insights for brands. Her work has informed strategic marketing initiatives ranging from positioning to activation development to innovation. And\, has talked to people about their most internal\, intimate issues (illness\, finance) to their most external\, superficial (cosmetics\, cars). Recent work has involved creating patient journeys for a new to market pharma brand\, working with UX designers to build a better car buying experience\, and helping a wireless provider understand how to better serve their small business market. \nEVENT PARTNER \n \nVENUE PARTNER \n \n*By purchasing a ticket to this event you give the AMA SF and QRCA permission to share your contact information with event partners.”
URL:https://www.amasf.org/event/customer-journey-mapping-the-swiss-army-knife-of-insight-tools-hosted-by-the-ama-sf-qrca/
LOCATION:360 Labs\, 274 Brannan St\, 5th Floor\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/LinkedIn@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191022T080000
DTEND;TZID=America/Los_Angeles:20191023T160000
DTSTAMP:20260904T013813
CREATED:20190424T124238Z
LAST-MODIFIED:20190430T123942Z
UID:10000760-1571731200-1571846400@www.amasf.org
SUMMARY:AMA Digital Marketing Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-digital-marketing-bootcamp-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Digital-Marketing-Bootcamp-Oct.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191016T080000
DTEND;TZID=America/Los_Angeles:20191017T160000
DTSTAMP:20260904T013813
CREATED:20190616T133919Z
LAST-MODIFIED:20190616T133919Z
UID:10000772-1571212800-1571328000@www.amasf.org
SUMMARY:Marketing Department of One
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-department-of-one-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Marketing-Department-of-One.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191003T100000
DTEND;TZID=America/Los_Angeles:20191003T110000
DTSTAMP:20260904T013813
CREATED:20190925T082910Z
LAST-MODIFIED:20190925T082910Z
UID:10000800-1570096800-1570100400@www.amasf.org
SUMMARY:Greater Together: From College Student to Professional
DESCRIPTION:
URL:https://www.amasf.org/event/greater-together-from-college-student-to-professional/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/Greater-Together-From-College-Student-to-Professional.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191001
DTEND;VALUE=DATE:20191003
DTSTAMP:20260904T013813
CREATED:20190828T085910Z
LAST-MODIFIED:20190828T085910Z
UID:10000793-1569888000-1570060799@www.amasf.org
SUMMARY:Digital Marketing Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/digital-marketing-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/Digital-Marketing-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190926T080000
DTEND;TZID=America/Los_Angeles:20190927T160000
DTSTAMP:20260904T013813
CREATED:20190424T124105Z
LAST-MODIFIED:20190430T123826Z
UID:10000759-1569484800-1569600000@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/04/AMA-Marketing-Management-Bootcamp-sept.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190925T100000
DTEND;TZID=America/Los_Angeles:20190925T110000
DTSTAMP:20260904T013813
CREATED:20190925T082508Z
LAST-MODIFIED:20190925T082508Z
UID:10000799-1569405600-1569409200@www.amasf.org
SUMMARY:Don’t let Consumer Privacy Regulations Impact your Marketing ROI
DESCRIPTION:
URL:https://www.amasf.org/event/dont-let-consumer-privacy-regulations-impact-your-marketing-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/Don’t-let-Consumer-Privacy-Regulations-Impact-your-Marketing-ROI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190925T080000
DTEND;TZID=America/Los_Angeles:20190927T081000
DTSTAMP:20260904T013813
CREATED:20190925T080755Z
LAST-MODIFIED:20190925T080755Z
UID:10000798-1569398400-1569571800@www.amasf.org
SUMMARY:AMA Coffee Breaks
DESCRIPTION:
URL:https://www.amasf.org/event/ama-coffee-breaks/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/09/AMA-Coffee-Breaks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190919T080000
DTEND;TZID=America/Los_Angeles:20190919T170000
DTSTAMP:20260904T013813
CREATED:20190616T132911Z
LAST-MODIFIED:20190616T132911Z
UID:10000770-1568880000-1568912400@www.amasf.org
SUMMARY:Strategic Thinking Is a Muscle. Work It or Lose It.
DESCRIPTION:
URL:https://www.amasf.org/event/strategic-thinking-is-a-muscle-work-it-or-lose-it-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Strategic-Thinking-Is-a-Muscle.-Work-It-or-Lose-It.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190918T080000
DTEND;TZID=America/Los_Angeles:20190918T170000
DTSTAMP:20260904T013813
CREATED:20190616T132218Z
LAST-MODIFIED:20190616T132218Z
UID:10000769-1568793600-1568826000@www.amasf.org
SUMMARY:Marketing Strategy for B2Bs
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-strategy-for-b2bs-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/06/Marketing-Strategy-for-B2Bs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190911T100000
DTEND;TZID=America/Los_Angeles:20190911T110000
DTSTAMP:20260904T013813
CREATED:20190828T085512Z
LAST-MODIFIED:20190828T085512Z
UID:10000792-1568196000-1568199600@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2019/08/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T180000
DTEND;TZID=America/Los_Angeles:20190910T210000
DTSTAMP:20260904T013813
CREATED:20190805T183111Z
LAST-MODIFIED:20190911T000135Z
UID:10000787-1568138400-1568149200@www.amasf.org
SUMMARY:California's New Privacy Regulations: What Marketers Need to Know Now
DESCRIPTION:Is your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1\, 2020. Since California represents over 12% of the US population and is one of the world’s largest economies\, everyone needs to pay attention. \nOur expert panel will help you: \n\nSee the big picture.\nFigure out whether your business or clients are impacted.\nGet insights into how to help your business or clients comply.\nUnderstand how executives\, IT and sales/marketing can work together.\n\nAlthough it sounds like a nuisance\, and it can be a challenge\, CCPA can be a boon for organizations that do it right – particularly in this time of consumer mistrust. \nPlease join the AMA SF to get the insights you need to apply these critical regulations to your or your clients’ business. \nPANEL \nRaj Raghavan. CEO @ Credio \n \nRaj Raghavan is the CEO of Credio\, Inc.  Credio\, Inc. is focused on privacy with an emphasis on data protection.  Credio\, Inc. is proud to champion women in privacy movement. \nRaj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation.  Raj believes in a balance of cybersecurity and privacy with business impact to ensure the investments are made in the relevant initiatives. \nRaj has also worked on social projects in Asia and Africa on micropayments funded by The Gates foundation. \nCarrie Rasmussen. Chief Information Officer (CIO) @ Save Mart Companies  \n \nCarrie is a technology leader experienced in technology innovation. She is responsible for helping to define The Save Mart Companies’ long term strategic direction ensuring that the IT organization is aligned and executing to achieve the company’s business goals. She is the companies ‘go to’ leader to create highly motivated teams that can respond to fast pace changing demands. 20 years of progressive executive leadership experienced in back office\, supply chain\, marketing and retail technology. \nTom Myers. Data Compliance Director @ FocusVision \n \nDuring Tom’s 18+ year tenure with FocusVision he has been actively involved in helping market researchers through the increasingly complicated world of privacy related rules\, guidelines and laws.  In 2007\, when research respondent privacy became the hot topic for market researchers\, Tom understood that tackling this subject head-on was the only way to avoid confusion\, misinterpretation and\, ultimately\, research paralysis. When GDPR became law\, Tom took on the director of compliance role to focus on privacy law and is once again encouraging clients to engage in “the privacy conversation”. Given that most new laws are intentionally ambiguous\, and CCPA is no exception\, clarity is the key factor to taking correct and appropriate action. \nTravis Killion. Director of Digital Product Management @ Albertsons Companies \n \nTravis Killion is an executive who has been working with Internet technologies for over 20 years. The majority of the first decade was in software development and the second decade in product management. Regardless of the focus\, Travis has always kept the customer at the center of the thought process in order to connect technology and business to create great customer experiences and business outcomes. The business domains have spanned from Realtor.com and creating the first online MLS aggregated search\, SmartZip.com for using data to help provide insight into real-estate purchases\, oDesk.com (now upwork.com) for helping form the online consulting platform\, and at Albertsons building a word class loyalty platform where digital technologies meet brick and mortar stores. In every case\, data has been the foundation to build upon. \nLisa Hawke. VP Security & Compliance @ Everlaw \n \nLisa Hawke is the VP Security and Compliance at Everlaw\, a legal technology company based in Oakland\, CA with operations in North America\, Europe and Australia. At Everlaw\, Lisa is responsible for the company’s security\, privacy and compliance program development and implementation. She created and scaled the program as the company grew from 25 to over 160 people\, and achieved SOC 2 Type 2 certification in Security\, Privacy\, Confidentiality and Availability as well as FedRAMP In Process. She is admitted to the bar in New York and Massachusetts and a Board Member and Vice-Chair of Women in Security and Privacy (www.wisporg.com). Follow her on Twitter @ldhawke. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \nVENUE SPONSOR
URL:https://www.amasf.org/event/californias-new-privacy-regulations-what-marketers-need-to-know-now/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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