AMASF

Brand Management and Branding (Members-Only)
2024-03-28 12:00 - 13:00 (America/Los_Angeles)

Navigating Your Start as an Early Career Marketer with Elizabeth Mitelman
2024-04-04 18:00 - 19:30
Join us for an event empowering early career marketers to kick start their careers with insights on career paths, skills, and trends.

About Elizabeth: Elizabeth is a marketer based out of the San Francisco Bay Area. She works in the technology industry running several marketing programs including webinars, podcasts, events, digital and social media. Over the years, Elizabeth has supported several small businesses including non-profits, CPGs, e-commerce, finance, and other organizations by launching their diverse marketing strategies with limited budgets and resources. Outside of work, Elizabeth started an externship program to support the next generation of young marketers and small businesses in the Bay Area, and serves on the Board of Directors of the American Marketing Association of San Francisco. She also teaches marketing to first time small business owners in the East Bay.
What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area, encompassing all areas of marketing across a variety of industries.
What is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs, young marketing professionals and graduate students, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise, these organizations and business professionals gain marketing material, strategies, and ideas curated to their needs and business goals.

2024 AMA International Collegiate Conference
2024-04-11 - 2024-04-13

Digital Marketing Bootcamp
2024-04-11 10:00 - 2024-04-12 17:00

AMA SF Marketing Social Hour: East Bay
2024-04-11 17:30 - 20:30, 2024-08-22 17:30 - 20:30 | Fuego Sports Bar and Club, 140 S Murphy Ave, Sunnyvale, CA, 94086, United States
A relaxed IRL gathering for marketing folks.

Grab a beverage at the bar, and join us. We have a reserved section for our group and friendly marketing folks to meet.

Build Your Brand with Smarter Video and Why You Can Always Afford It
2024-04-17 12:00 - 13:00

Content Marketing (Members-Only)
2024-04-18 12:00 - 13:00

Creating Brand Conversations That Convert
2024-04-23 10:00 - 12:00

Virtual Conference: Marketing in Higher Education
2024-04-24 10:00 - 13:25

How to Write a Powerful Creative Brief
2024-04-25

AMA Social Media Strategy – April
2024-04-25 - 2024-06-05

BRING THE NOISE! Modernizing Discussion-Based Learning
2024-04-25 11:00 - 12:00

From Numbers to Narrative (Data Storytelling & Visualization)
2024-04-30 10:00 - 12:00

Personal Branding Workshop
2024-05-23 17:30 - 20:00 | Chromium Group, 440 Brannan St, San Francisco, CA, 94107, United States
Primer on personal branding, interactive exercises, and participant-specific advice with Rob Levinson

BRAND YOU BETTER™ is a highly interactive, personal branding presentation that gives you the tools and confidence required to define and differentiate yourself at both work and play.
Past participants have included corporate professionals, executive coaches, and recent graduates all seeking to level-up and wanting sharper, more compelling, stories to tell.
Post-presentation surveys reveal that the information shared is viewed as educative, inspirational, and fun.
Highlights include:

Explaining the importance of viewing yourself as a brand
Defining Personal Branding and its everyday applications.
Examples of powerful personal brands
How to develop a personal Unique Value Proposition
How to develop personal Key Messages
How to develop a unique Elevator Speech
LinkedIn guidelines
Zoom call guidelines

This hour-long presentation includes a primer on personal branding, interactive exercises, and participant-specific advice.

Speaker: Rob Levinson
Rob is an expert Brand Strategist who for decades has helped both emerging and established companies to evolve and grow exponentially.
Since 2002, as the principal of Leverage Advisors, a boutique brand strategy firm, Rob has created comprehensive Brand Blueprints for clients seeking the strategic guidance and powerful narrative required to inform and guide the development, or reimagining of, their company.
Industry agnostic, he has advised leading technology, consumer, professional services, and finance brands.
Rob is also a Personal Brand Coach and Founder of Brand You Better, a coaching service, where he helps individuals from recent graduates to C-Suite executives in transition to develop a robust personal brand narrative that gets them noticed, remembered, and results.
The former Marketing Strategies columnist for the Wall Street Journal online, Rob is a Madison Avenue veteran, dot-com survivor, and lecturer at Boston University’s Questrom School of Business.
After a lifetime on the east coast, Rob now joyfully resides in San Francisco.
Leverage Advisors – www.leverageadvisors.com
Brand You Better – www.brandyoubetter.com

AMA SF Summer Social
2024-07-18 18:00 - 21:00 | Spark Social – Look for the AMA SF Sign at the “The Porch”, 601 Mission Bay Boulevard North, San Francisco, CA, 94158, United States
Join us for some summer fun at Spark Social near San Francisco’s Mission Bay with our board members & fellow marketers

Celebrate the onset of San Francisco’s summer in style alongside local marketers! Immerse yourself in an unforgettable evening filled with delectable food truck delights and craft beer.
Embark on a vibrant summer social hosted by the American Marketing Association San Francisco (AMA SF) and their dynamic circle of associates. On Thursday, July 18th, dive into the heart of Spark Social’s food truck and beer garden haven at “The Porch,” where you’ll connect with fellow board members and revel in the lively atmosphere.
As the sun sets, gather around the inviting fire pit for stimulating conversations. Secure your spot for this exclusive event now—$20 tickets are available, and members enjoy complimentary admission with pre-registration. Elevate your experience by becoming an AMA SF member and unlock access to special pricing.

Complimentary $10 drink coupon provided for the first 30 guests in attendance!

Don’t let this extraordinary opportunity slip away! Be part of a memorable evening that promises a perfect blend of camaraderie and summer delights. Purchase your ticket today and make sure you’re part of the excitement!

AMA SF Coffee Meetup: San Francisco
2024-09-24 08:00 - 09:00 | 425 Mission St, 425 Mission Street, San Francisco, CA, 94105, United States
A relaxed IRL gathering for marketing folks.

Grab a coffee, and join us. We have a reserved section for our group and friendly marketing folks to meet.

Humans in the Loop: AI as a Collaborative Partner
2024-10-22 18:00 - 21:00 | Private: Reddit Headquarters, 548 Market Street, San Francisco, CA, 94104, United States
Join the AMA SF, at Reddit HQ in San Francisco, for an in-person panel discussion about – what else? – the impact of AI on Marketing.

In some way or another all of us are going to work with AI, if we aren’t already. Whether you’re a student or a seasoned CMO, learning how to partner with AI is going to be critical to your career. While real challenges exist, and dangers need to be addressed, AI can also make marketing fun again. This future isn’t just about generative AI. It’s about customer personas, analytics, workflows, and much more.

Join our panel of Silicon Valley veterans as we explore the future of AI in marketing – a future where the humans are most definitely in charge, and one where AI is our partner, not our replacement. All marketers are welcome. But only AMA SF members get special pricing on this and upcoming events. We’re in the heart of the AI revolution and there’s much more to come.
Space is limited, and we expect this event to sell out, so RESERVE YOUR SPOT TODAY!

TOPICS WE’LL COVER:

Discover why human expertise is not only desired, but required to maximize the investment in AI
Learn about the skills required for working with AI in marketing at all stages of a marketing career
Hear about case studies of AI implementation in marketing – beyond content creation
Understand how marketers can effectively guide AI processes and tools, ensuringoutputs align with strategic goals

MODERATOR:
Melinda Byerley – CEO Fiddlehead® Marketing

PANELISTS:
Kimberly Bryant – Founder and CEO Ascend Ventures and the Black Innovation Lab
Anya Cheng – Founder & CEO, Taelor.AI; Marketing Lecturer, Northwestern University; Ex Marketing Lead, Meta
Natalie Lambert – Founder GenEdge Consulting and former Global Director Applied AI for Marketing, Google
Monifa Porter, SVP and Head of Shift AI and Managing Partner for Venture Building at Mach49

OUR SPONSOR:Section, is the leading online business school for the age of AI – so if you’re just starting on your AI journey, they can meet you where you’re at! Their AI for Marketers workshop will teach you how to use AI to delight your customer in just 2 hours. But if you’re not ready to talk strategy, their AI Crash Course is a 5 day overview of all things generative AI. You can get both for 20% off with code AMASF20.

**PLEASE NOTE: You will be receiving an email from the Reddit Security team requesting signature for an NDA to enter the ve nue.

Marketing Hackathon
2024-11-14 14:00 - 20:30 | Golden Gate University, 536 Mission Street, San Francisco, CA, 94105, United States
Be a part of AMA SF’s premiere Marketing Hackathon event!

The AMA SF Marketing Hackathon, co-hosted by Golden Gate University, offers cutting-edge marketing solutions to elevate select non-profit partners. This dynamic, collaborative event brings together creative minds, technical experts, and innovative thinkers from the marketing industry. Set in San Francisco, this full-day event focuses on leveraging the latest strategies in social media and email marketing to tackle real-world challenges.
Participants will form teams that include industry experts serving as mentors. Under their guidance, the hackathon provides a platform for skill enhancement, professional networking, and creative problem-solving, all while making a significant community impact. With opportunities for hands-on learning, resource access, and expert feedback, the AMA SF Hackathon is the perfect stage for showcasing talent and driving marketing innovation.
Join us on November 14, 2024, from 2 PM to 8:30 PM for an unforgettable experience that combines skill development, industry insight, and the chance to make a meaningful difference for non-profit organizations.
For more details on the Marketing Hackathon, visit https://hackathon2024.amasf.org/.

Jingle, Mix & Mingle 2024 with AMA-SF & PRSA-SF
2024-12-04 17:30 - 21:30 | The Devil’s Acre, 256 Columbus Avenue, San Francisco, CA, 94133, United States
Get in the holiday spirit with your friends at PRSA-SF and AMA SF at the biggest soirée of the year!

Public Relations Society of America San Francisco Bay Area (PRSA-SF) and AMA San Francisco (AMA SF) team up to celebrate the holiday season, co-hosting this year’s Jingle, Mix & Mingle!
We invite you to get in the holiday spirit by mixing & mingling with some of San Francisco’s best and brightest marketing, PR and communications professionals from across the Bay Area. Indulge in holiday cheer with delectable bites, delicious drinks, and a chance to show off your dance moves. This year’s holiday event will also include a silent auction to support PRSA and AMA’s 2025 programming.
Pre-registration is required, as space is limited — reserve your spot today!
Please note: sponsorship opportunities are available! Contact Katina Bush (katina.tinka.bush@gmail.com) and Amanda Peth (amanda.peth@amasf.org) for more information.

DATE AND TIME
Wednesday, December 4, 2024
5:30 PM – 9:30 PM PST

LOCATION
The Devil’s Acre
256 Columbus Ave
San Francisco, CA 94133

SPONSORS
We are grateful for the generous sponsors of AMA-SF and PRSA-SF programs, and this event would not be possible without their continued support!
Platinum Sponsors:

JMAC PR
Workbox

Silver Sponsors:

Calhoun & Company Communications
Insights Association – West Chapter
Landis Communications
Segal Communications
Official Photography Sponsor: Paul Sakuma Photography
Official Floral Sponsor: Real Flowers Every Day

Essential Email Tips for 2025
2025-01-28 08:00 - 10:00

The Ethical Marketer: Navigating Responsibility in a Connected World (Members Only)
2025-01-29 10:00 - 11:00

From Numbers to Narrative: Data Storytelling & Visualization
2025-01-30 08:00 - 10:00

AMA SF Marketing Social Hour: South Bay
2025-01-30 17:30 - 20:30 | Fuego Sports Bar and Club, 140 S Murphy Ave, Sunnyvale, CA, 94086, United States
A relaxed IRL gathering for marketing folks

Grab a beverage at the bar, and join us. We have a reserved section for our group and friendly marketing folks to meet.

Project Management Skills for the Speed of Marketing
2025-02-04 08:00 - 10:00

Interpreting and Presenting Your Social Media Analytics
2025-02-06 08:00 - 10:00

Enrollment Success in AI-Powered Search: No-Fluff Program Visibility Strategies
2025-02-12 10:00 - 11:00

2025 AMA-Sheth Foundation Early Career Consortium
2025-02-13 - 2025-02-14

2025 Organizational Frontline Research Symposium
2025-02-13 - 2025-02-14

Marketing Automation in 2025: The Hits, The Misses, and The Opportunities
2025-02-13 10:00 - 11:00
