BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210630
DTEND;VALUE=DATE:20210701
DTSTAMP:20260425T181739
CREATED:20210630T061812Z
LAST-MODIFIED:20210630T061812Z
UID:10000974-1625011200-1625097599@www.amasf.org
SUMMARY:How to Use Tiktok\, Instagram and Facebook Insights: Propel Your Content Strategy
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-use-tiktok-instagram-and-facebook-insights-propel-your-content-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/How-to-Use-Tiktok.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210624
DTEND;VALUE=DATE:20210626
DTSTAMP:20260425T181739
CREATED:20210326T074223Z
LAST-MODIFIED:20210326T074223Z
UID:10000950-1624492800-1624665599@www.amasf.org
SUMMARY:2021 AMA Marketing and Public Policy Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/2021-AMA-Marketing-and-Public-Policy-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210622
DTEND;VALUE=DATE:20210625
DTSTAMP:20260425T181739
CREATED:20210326T073550Z
LAST-MODIFIED:20210326T073550Z
UID:10000949-1624320000-1624579199@www.amasf.org
SUMMARY:2021 AMA Higher Ed Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-higher-ed-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/2021-AMA-Higher-Ed-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210618
DTEND;VALUE=DATE:20210619
DTSTAMP:20260425T181739
CREATED:20210601T141641Z
LAST-MODIFIED:20210601T141641Z
UID:10000973-1623974400-1624060799@www.amasf.org
SUMMARY:How to Use DIY Market Research to get Insights and Better Business Results
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-use-diy-market-research-to-get-insights-and-better-business-results/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/How-to-Use-DIY-Market-Research-to-get-Insights-and-Better-Business-Results.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210617T120000
DTEND;TZID=America/Los_Angeles:20210617T130000
DTSTAMP:20260425T181739
CREATED:20210524T114524Z
LAST-MODIFIED:20210617T193718Z
UID:10000963-1623931200-1623934800@www.amasf.org
SUMMARY:All Eyes on Gen Z: Current Trends and Actionable Insights
DESCRIPTION:A closer look at where Gen Z is spending their time\, what their passions are\, and how to engage with them authentically.\n\n\nThere is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic\, these digital natives (generally born between 1997 and 2012) are more diverse\, more socially conscious\, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. \nRegister today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time\, what their passions are\, and what we need to know today in order to engage with them authentically. \nSee you there! \nSPEAKERS \nMaryLeigh Bliss\, VP of Content\, YPulse | LinkedIn \nAs of VP of Content\, MaryLeigh oversees YPulse’s syndicated products\, including newsletters\, insight articles\, over 60 reports annually\, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert\, consulting with brands to identify actionable insights\, align young consumer strategy\, and layer generational and youth knowledge over data findings. \nMaryLeigh has worked with a range of brands\, including Facebook\, Hampton\, Bravo\, HBO\, Target\, Best Buy\, and Gap\, and has been quoted as a youth insights authority by publications including The New York Times\, Digiday\, Business Insider\, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News\, Fortune\, and NPR Marketplace\, and been a speaker at many off-sites and conferences\, including CMJ\, ProMaxBDA\, and the World Retail Congress. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology\, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse. \nJonathan Margolis\, VP\, Head of Brand Partnerships\, Brat TV | LinkedIn \nJon Margolis is the Head of Brand Partnerships at Brat TV\, the popular Gen Z studio whose slate of hit original series reach tens of millions of viewers on Youtube\, Snapchat Discover\, Samsung\, Roku and Amazon Prime Video. As the Head of Brand Partnerships\, Margolis helps top brands such as Nike\, Disney\, Mars\, General Mills\, Paramount\, NBC Universal and Amazon organically integrate into Brat TV shows through custom integrations\, original commercials\, music videos as well as through talents’ social media feeds in a positive\, brand safe\, diverse and aspirational setting. Prior to Brat TV\, Margolis spent over 17 years working with fortune 500 national brands and led strategic partnership efforts at Imgur\, Under Armour\, StubHub and Experian. \nIrina Weisfeiler\, Product Marketing Manager\, TikTok | LinkedIn \nIrina Weisfeiler is a Product Marketing Manager at TikTok where she is responsible for the product marketing and go-to-market strategy for TikTok’s Auction Ad Products. Previously\, Irina was a business marketer at tech companies and a digital marketer at global marketing agencies where she developed social media strategies for international CPG brands like P&G and McDonald’s. Irina graduated from California State University with a degree in Business Administration. Irina brings her experience in digital marketing to advertising product development and helps build solutions that help advertisers achieve their business results. Irina’s professional interests are in advertising technology and she is passionate about supporting businesses to be more effective with their marketing. Outside of work\, Irina is exploring national parks and new travel destinations with her husband and their 8-year-old son. \nAnnie Por\, VP\, Brand Partnerships – West\, Imgur (moderator) | LinkedIn \nAnnie has been fully immersed in the digital advertising space helping brands reach Millennial and Gen Z audiences for over a decade. Her passion and specialty lie within the video games vertical\, having worked at various gaming publishers including UGO / IUP\, IGN / CBS Interactive\, and GameSpot. For the last 4 years\, she has brought her extensive network to Imgur\, bringing the biggest players in the video game space to the platform. As the Regional Vice President on the West Coast\, she’s taking her expertise beyond gaming and is committed to helping brands not only reach the elusive millennial and Gen Z Audiences\, but also help them win the hearts and minds of these users\, at scale. \nEVENT SPONSOR \nImgur | Website \nImgur is the easiest way to discover and enjoy the magic of the Internet. It’s where you’ll find the funniest\, most informative and inspiring images\, memes\, GIFs\, and visual stories served up in an endless stream of bite-sized fun. Powered by a passionate community of people from all around the world\, anyone can join to share cool stuff and vote the best to the top. Tap into the magic of the internet and reach millions of Culture Creators as they create and discover the most captivating visual stories.
URL:https://www.amasf.org/event/all-eyes-on-gen-z-current-trends-and-actionable-insights/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/05/c4ef70fd3c7028498561ee1444472b24-WuPa6L.tmp_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210616T080000
DTEND;TZID=America/Los_Angeles:20210616T110000
DTSTAMP:20260425T181739
CREATED:20210601T135424Z
LAST-MODIFIED:20210601T135424Z
UID:10000971-1623830400-1623841200@www.amasf.org
SUMMARY:Social Media Strategy Mapping
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-strategy-mapping/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Social-Media-Strategy-Mapping.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210616
DTEND;VALUE=DATE:20210617
DTSTAMP:20260425T181739
CREATED:20210601T141328Z
LAST-MODIFIED:20210601T141328Z
UID:10000972-1623801600-1623887999@www.amasf.org
SUMMARY:Digital Transformation for a Cookieless Future: 1st-Party Data Strategies of leading brands
DESCRIPTION:
URL:https://www.amasf.org/event/digital-transformation-for-a-cookieless-future-1st-party-data-strategies-of-leading-brands/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Digital-Transformation-for-a-Cookieless-Future.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210615T110000
DTEND;TZID=America/Los_Angeles:20210615T120000
DTSTAMP:20260425T181739
CREATED:20210601T134901Z
LAST-MODIFIED:20210601T134901Z
UID:10000969-1623754800-1623758400@www.amasf.org
SUMMARY:The Organic Growth Playbook: Q&A With Authors Bernie Jaworski and Bob Lurie
DESCRIPTION:
URL:https://www.amasf.org/event/the-organic-growth-playbook-qa-with-authors-bernie-jaworski-and-bob-lurie/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/QA-With-Authors-Bernie-Jaworski-and-Bob-Lurie.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210615
DTEND;VALUE=DATE:20210616
DTSTAMP:20260425T181739
CREATED:20210601T135139Z
LAST-MODIFIED:20210601T135139Z
UID:10000970-1623715200-1623801599@www.amasf.org
SUMMARY:Unveiling the 2021 Webinar Benchmarks Report
DESCRIPTION:
URL:https://www.amasf.org/event/unveiling-the-2021-webinar-benchmarks-report/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/Unveiling-the-2021-Webinar-Benchmarks-Report.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210608T110000
DTEND;TZID=America/Los_Angeles:20210608T120000
DTSTAMP:20260425T181739
CREATED:20210601T134315Z
LAST-MODIFIED:20210601T134444Z
UID:10000968-1623150000-1623153600@www.amasf.org
SUMMARY:The Insight Discipline: Q&A With Author Liam Fahey
DESCRIPTION:
URL:https://www.amasf.org/event/the-insight-discipline-qa-with-author-liam-fahey/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/The-Insight-Discipline.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210607
DTEND;VALUE=DATE:20210612
DTSTAMP:20260425T181739
CREATED:20210601T133509Z
LAST-MODIFIED:20210601T133509Z
UID:10000967-1623024000-1623455999@www.amasf.org
SUMMARY:5 Engagement Strategies for B2B
DESCRIPTION:
URL:https://www.amasf.org/event/5-engagement-strategies-for-b2b/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/5-Engagement-Strategies-for-B2B.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210607
DTEND;VALUE=DATE:20210609
DTSTAMP:20260425T181739
CREATED:20201125T113858Z
LAST-MODIFIED:20210426T160108Z
UID:10000921-1623024000-1623196799@www.amasf.org
SUMMARY:2021 Global Sales Science Institute / AMA Sales SIG Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-global-sales-science-institute-ama-sales-sig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/2021-Global-Sales-Science-Institute-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210604
DTEND;VALUE=DATE:20210605
DTSTAMP:20260425T181739
CREATED:20210601T133147Z
LAST-MODIFIED:20210601T133147Z
UID:10000966-1622764800-1622851199@www.amasf.org
SUMMARY:The New Modern Marketing Researcher: The DIY Platform User
DESCRIPTION:
URL:https://www.amasf.org/event/the-new-modern-marketing-researcher-the-diy-platform-user/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/06/The-New-Modern-Marketing-Researcher.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210521
DTEND;VALUE=DATE:20210522
DTSTAMP:20260425T181739
CREATED:20210426T155803Z
LAST-MODIFIED:20210426T155803Z
UID:10000956-1621555200-1621641599@www.amasf.org
SUMMARY:A Single Source of Truth: Possible or Paradox?
DESCRIPTION:
URL:https://www.amasf.org/event/a-single-source-of-truth-possible-or-paradox/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/A-Single-Source-of-Truth.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210520T160000
DTEND;TZID=America/Los_Angeles:20210520T180000
DTSTAMP:20260425T181739
CREATED:20210428T162942Z
LAST-MODIFIED:20210428T174436Z
UID:10000962-1621526400-1621533600@www.amasf.org
SUMMARY:The Job Connector Meet-up
DESCRIPTION:An opportunity to advance your career in advertising\, sales\, communications\, social media\, media\, analytics\, and PR roles.\n\n\nConnect with great companies \nNever have there been so many impressive people ready to find new opportunities and so many companies who will certainly benefit from your experience. \nThursday\, May 20\, 2021 \nAt 4pm to 6 pm on Zoom \nIf you\, or someone you know\, is looking for a job where you will use your background to drive growth\, come check out The Job Connector Meet-up on Thursday May 20th\, 2021 from 4pm to 6pm\, PDT. \nBAARC\, The Job Forum\, and AMA SF are co hosting this Job Connector event to connect companies with candidates like you in a virtual career fair gathering. \nBAARC is a SF Bay Area non profit focused in the media and advertising fields and The Job Forum is a non profit that helps job hunters find jobs. The mission of the AMA SF is to connect Bay Area marketers through insightful programs\, diverse educational resources\, impactful networking experiences and career advancement opportunities. \n“The #1 way to get a job is through referrals and connections” says Janet Beach\, Chairman of the Job Forum. “Sign up now for your opportunity meet people at some amazing companies.” \nThis event is for you\, if you are considering a job in the following broadly defined areas: \n\nSocial media or online communications (Facebook\, Google\, LinkedIn)\nDigital advertising sales or account management\nCommunications\nMedia Sales\nMedia Buying\nSEM or search engine marketing/sales\nProgrammatic or Performance Advertising\nResearch and Analytics\nAgency Account Planning\nAgency Account Management\nCampaign Management\nMarketing Account Management\nPR\n….and more\n\nYou’ll have the opportunity to visit up to 3 breakout rooms\, where you can meet folks from hiring companies. You’ll learn more about their culture\, what they are looking for in new hires — and what current positions are available. When you sign up\, you’ll be asked two questions: \n\nPick three companies you would like to meet with during this event. Choose from our list of sponsoring companies or check out their job listings below.\nWhat is your career path (sales\, media analytics\, etc…) This will help us match you with the employers looking for your skills.\n\nPlus…when you sign up for this event\, you will also get a chance to hear from industry experts about job searching and hiring in this virtual world. \nSee you on May 20th! \nPlease sign up on Eventbrite and you will be sent the Zoom link on the day of the event. \nBy signing up you agree to receive future emails from us offering news of future events.
URL:https://www.amasf.org/event/the-job-connector-meet-up-2/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/BAARC-Blog-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210518
DTEND;VALUE=DATE:20210519
DTSTAMP:20260425T181739
CREATED:20210426T155412Z
LAST-MODIFIED:20210426T155412Z
UID:10000955-1621296000-1621382399@www.amasf.org
SUMMARY:Google update May 2021: Page speed & site optimization
DESCRIPTION:
URL:https://www.amasf.org/event/google-update-may-2021-page-speed-site-optimization/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/Google-update-May-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210514T000000
DTEND;TZID=America/Los_Angeles:20210514T235900
DTSTAMP:20260425T181739
CREATED:20210426T154846Z
LAST-MODIFIED:20210428T120740Z
UID:10000954-1620950400-1621036740@www.amasf.org
SUMMARY:Accelerate Your Marketing Funnel with Conversational Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/accelerate-your-marketing-funnel-with-conversational-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/Accelerate-Your-Marketing-Funnel-with-Conversational-Marketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210513T130000
DTEND;TZID=America/Los_Angeles:20210515T160000
DTSTAMP:20260425T181739
CREATED:20210225T150025Z
LAST-MODIFIED:20210225T150025Z
UID:10000940-1620910800-1621094400@www.amasf.org
SUMMARY:2021 AMA Leadership Summit
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-leadership-summit/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/2021-AMA-Leadership-Summit.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210512T100000
DTEND;TZID=America/Los_Angeles:20210512T110000
DTSTAMP:20260425T181739
CREATED:20210426T154255Z
LAST-MODIFIED:20210426T154255Z
UID:10000953-1620813600-1620817200@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-7/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/JM-Webinar-for-Marketing-Professionals.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210512T100000
DTEND;TZID=America/Los_Angeles:20210512T110000
DTSTAMP:20260425T181739
CREATED:20210326T071634Z
LAST-MODIFIED:20210326T071634Z
UID:10000948-1620813600-1620817200@www.amasf.org
SUMMARY:Webinar Tactics For A Post-Pandemic World
DESCRIPTION:
URL:https://www.amasf.org/event/webinar-tactics-for-a-post-pandemic-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Webinar-Tactics-For-A-Post-Pandemic-World.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210428
DTEND;VALUE=DATE:20210429
DTSTAMP:20260425T181739
CREATED:20210326T070649Z
LAST-MODIFIED:20210326T070649Z
UID:10000947-1619568000-1619654399@www.amasf.org
SUMMARY:SEO 101
DESCRIPTION:
URL:https://www.amasf.org/event/seo-101/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/SEO-101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210427T110000
DTEND;TZID=America/Los_Angeles:20210427T130000
DTSTAMP:20260425T181739
CREATED:20210427T094315Z
LAST-MODIFIED:20210427T094315Z
UID:10000959-1619521200-1619528400@www.amasf.org
SUMMARY:Simpler and Sound Design
DESCRIPTION:This session will be a deep dive into Ableton Live’s easy-to-use but powerful sampler\, Simpler.\n\n\nThis session will be a deep dive into Ableton Live’s easy-to-use but powerful sampler\, Simpler. Complete with classic synthesis parameters\, it’s a transformative tool that you can use to create original sounds\, textures and instruments. Join us to see how this Live device can be used for much more than just slicing and dicing samples.
URL:https://www.amasf.org/event/simpler-and-sound-design/
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/04/b6399474324e1f63cdf3b0be2c86ffd5-LJU3EY.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210421
DTEND;VALUE=DATE:20210422
DTSTAMP:20260425T181739
CREATED:20210326T070352Z
LAST-MODIFIED:20210326T070352Z
UID:10000946-1618963200-1619049599@www.amasf.org
SUMMARY:Marketing Analytics 101
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-analytics-101/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Marketing-Analytics-101.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210413T080000
DTEND;TZID=America/Los_Angeles:20210415T111500
DTSTAMP:20260425T181739
CREATED:20210225T145639Z
LAST-MODIFIED:20210225T145639Z
UID:10000939-1618300800-1618485300@www.amasf.org
SUMMARY:AMA Experience Design Virtual Conference
DESCRIPTION:
URL:https://www.amasf.org/event/ama-experience-design-virtual-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/02/AMA-Experience-Design-Virtual-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210408
DTEND;VALUE=DATE:20210411
DTSTAMP:20260425T181739
CREATED:20201125T113609Z
LAST-MODIFIED:20201125T113609Z
UID:10000920-1617840000-1618099199@www.amasf.org
SUMMARY:2021 AMA International Collegiate Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2021-ama-international-collegiate-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/11/2021-AMA-International-Collegiate-Conference.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210407
DTEND;VALUE=DATE:20210409
DTSTAMP:20260425T181739
CREATED:20210326T065759Z
LAST-MODIFIED:20210326T065759Z
UID:10000945-1617753600-1617926399@www.amasf.org
SUMMARY:MarketingProfs B2B Forum
DESCRIPTION:
URL:https://www.amasf.org/event/marketingprofs-b2b-forum/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/MarketingProfs-B2B-Forum.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210331T090000
DTEND;TZID=America/Los_Angeles:20210331T120000
DTSTAMP:20260425T181739
CREATED:20210326T065010Z
LAST-MODIFIED:20210326T065010Z
UID:10000943-1617181200-1617192000@www.amasf.org
SUMMARY:Content vs. Copywriting
DESCRIPTION:
URL:https://www.amasf.org/event/content-vs-copywriting/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Content-vs.-Copywriting.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210331
DTEND;VALUE=DATE:20210401
DTSTAMP:20260425T181739
CREATED:20210326T065338Z
LAST-MODIFIED:20210326T065338Z
UID:10000944-1617148800-1617235199@www.amasf.org
SUMMARY:Evergreen .EDU Transformation
DESCRIPTION:
URL:https://www.amasf.org/event/evergreen-edu-transformation/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Evergreen-.EDU-Transformation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210330
DTEND;VALUE=DATE:20210331
DTSTAMP:20260425T181739
CREATED:20210326T064711Z
LAST-MODIFIED:20210326T064711Z
UID:10000942-1617062400-1617148799@www.amasf.org
SUMMARY:Practical Strategies for Increasing Student Enrollments in 2021
DESCRIPTION:
URL:https://www.amasf.org/event/practical-strategies-for-increasing-student-enrollments-in-2021/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/03/Practical-Strategies-for-Increasing-Student-Enrollments-in-2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210324T163000
DTEND;TZID=America/Los_Angeles:20210324T173000
DTSTAMP:20260425T181739
CREATED:20210301T195854Z
LAST-MODIFIED:20210322T152825Z
UID:10000941-1616603400-1616607000@www.amasf.org
SUMMARY:Senior Women Marketing Leaders Share: A Purposeful Path Forward
DESCRIPTION:March kicks off Women’s History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. \nIn celebration of Women’s History Month\, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. \nTake part in our next virtual event on Wednesday\, March 24th as we uncover: \n\nHow these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on\nHow they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers\nWhat skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers\n\nJoin the AMA San Francisco and fellow marketing enthusiasts to hear\, firsthand\, their secrets to success as they face today’s marketplace challenges\, and how women\, in particular\, are blazing a trail at this significant point in our history. \nSPEAKERS \nLaurie Dewan\, VP Consumer Insights\, Healthline Media | LinkedIn \nLaurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the #1  health publisher in the US and a comScore top 50 property\, with brands including Healthline\, Medical News Today\, Greatist and PsychCentral. Laurie’s team that leads brand\, communications and research initiatives that empower Healthline to create content and tools that help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA. She is a five-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \nYvonne Chen\, VP of Marketing\, Udemy | LinkedIn \nYvonne Chen is currently the VP of Marketing for Udemy for Business where she oversees their global marketing teams. With the rapid pace of technological change and the challenges and demands the future of work presents\, she cares deeply about spurring online learning and development for an organization’s most important asset – it’s employees. Previously\, Yvonne worked at Facebook where she joined the first monetization team and led product marketing strategy for many of Facebook’s ads and business products. Before that she worked in operations and partner management at Google and was responsible for managing a business call center at AT&T. Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School. Yvonne resides in Burlingame with her husband\, her son\, and dog\, Dipsea. \nGuisselle Nuňez\, Assoc VP\, Strategic Marketing and Communications\, San Francisco State University | LinkedIn | Website \nGuisselle takes her audience from revelation to results.  For over a decade\, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand\,” her seasoned\, marketing and personal branding skills have helped thousands of professionals\, with a large number being women\, learn how to communicate their value\, and advocate for themselves by building a strong personal brand. Additionally she serves as Associate Vice President\, Strategic Marketing Communications for San Francisco State University and is seasoned in building strategic marketing\, communications\, and public affairs strategies for higher education\, non-profit and private sector industries. \nLaliv Hadar (moderator)\, Board Member\, AMA SF | VP Marketing & Branding\, InVision Communication | LinkedIn \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed tech start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for results. Holding broad industry relationships\, she is a proven leader and people developer/mentor. Laliv spent her early days at Aol\, Time Warner\, Yahoo!\, and more recently led integrated marketing for Wikipedia brand Fandom by Wikia. Currently\, she’s VP of Marketing and Brand for InVision Communications\, an audience engagement agency that works with bluechip Tech B2B and Healthcare brands. She also serves on the AMA San Francisco executive board. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad\, and lives in Marin with her husband and kids. \nEVENT SPONSOR \n \nCrawford Group | Website \nCrawford Group empowers companies with expertise for marketing\, communications\, and events. Whether you need individual marketers or a whole managed team\, our vetted experts understand your business\, appreciate your culture\, and execute your projects and programs on time and within budget. For over 20 years\, we’ve been helping marketers focus on the big picture: achieving measurable marketing results. We are a WBENC-certified woman-owned business led by a progressive management team.
URL:https://www.amasf.org/event/senior-women-marketing-leaders-share-a-purposeful-path-forward/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/03/WOMENSMARKETING_EVENT_EVENTBRITE_800x400.jpg
END:VEVENT
END:VCALENDAR