BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.17//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230309T180000 DTEND;TZID=America/Los_Angeles:20230309T193000 DTSTAMP:20260407T071912 CREATED:20230124T232606Z LAST-MODIFIED:20230307T225928Z UID:10001151-1678384800-1678390200@www.amasf.org SUMMARY:Skill Academy: Brands\, Business\, and Bullshit with BradleyBrands DESCRIPTION:Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bulls\n\n\nSession Topics: \n\nWhat is Brand Strategy\nWhat is Business Strategy\nHow are these related\nAnd How are they not\nWhat comes next \n\nAbout Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-brands-business-and-bullshit-with-bradleybrands/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_2_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230323T180000 DTEND;TZID=America/Los_Angeles:20230323T200000 DTSTAMP:20260407T071912 CREATED:20230301T110505Z LAST-MODIFIED:20230301T110505Z UID:10001156-1679594400-1679601600@www.amasf.org SUMMARY:AMA SF Spring Into Networking DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Persona Social Club.\n\n\nJoin fellow AMASF members and marketers for an evening of networking at Persona Social Club. \nLearn more about AMA SF\, our Externship and Mentorship programs\, and upcoming events. \nPre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members\, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events. \nRegister and buy your tickets today! URL:https://www.amasf.org/event/ama-sf-spring-into-networking/ LOCATION:Persona Social Club\, 685 Sutter St\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/03/d9894bab0454b38f0da66aed87f62d64-6BjwOU.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230330 DTEND;VALUE=DATE:20230402 DTSTAMP:20260407T071912 CREATED:20221129T011134Z LAST-MODIFIED:20221129T011134Z UID:10001140-1680134400-1680393599@www.amasf.org SUMMARY:2023 AMA International Collegiate Conference DESCRIPTION: URL:https://www.amasf.org/event/2023-ama-international-collegiate-conference/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-international-collegiate-conference.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230406T180000 DTEND;TZID=America/Los_Angeles:20230406T193000 DTSTAMP:20260407T071912 CREATED:20230124T233804Z LAST-MODIFIED:20230307T225621Z UID:10001153-1680804000-1680809400@www.amasf.org SUMMARY:Skill Academy: Social Media Marketing with Thomas Moyer DESCRIPTION:Exploration of paid digital media marketing with a special emphasis into social media\, media strategy\, planning\, and execution.\n\n\nAbout Thomas: THOMAS P. MOYER\, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time\, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously\, his career experience includes stints at Genentech\, Dentsu Aegis Network – Empower Media Team\, M&C Saatchi Mobile\, T3\, The Think Tank\, Kenshoo\, Mediaplex (a division of ValueClick)\, and Microsoft. He’s also an acting advisory with CooMo\, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-social-media-marketing-with-thomas-moyer/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_3_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230427T173000 DTEND;TZID=America/Los_Angeles:20230427T203000 DTSTAMP:20260407T071912 CREATED:20230414T221306Z LAST-MODIFIED:20230414T221358Z UID:10001157-1682616600-1682627400@www.amasf.org SUMMARY:Brands and The Great Progression DESCRIPTION:How today’s leadership teams can align their company’s brand with coming seismic shifts in AI\, climate\, demographics\, and even politics\n\n\nFeaturing Peter Leyden\, Founder\, Reinvent Futures\, in conversation with Tony Wessling\, coFounder\, Chromium Group. Produced in partnership with AMA SF. \nPlease join us for an evening of networking and conversation\, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us\, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too. \nThey will touch on how a wide range of fundamental system changes driven by AI\, demographics\, politics\, and climate will continue to transform the expectations customers have for the brands and companies with which they align. \n \nWhat is The Great Progression? \nIn the next 25 years\, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand new industries and build a much more environmentally and socially sustainable society. \nThe changes won’t stop there. AI will change how we work and how we think about ourselves as sentient beings. We very likely will reform capitalism around new economic priorities that counter the current imbalances and inequities. And we can be expected to revitalize our democracies and push back on authoritarianism around the world. People in 50\, 100\, or even 500 years from now may well look back on our era and marvel at the transformation that we’re about to go through. \nThis is the new narrative Leyden has been recently writing and speaking about\, a positive narrative about progress emerging all around us\, about progress that’s inexorably coming as we lay the foundations for these new systems in the next 10 years\, and about how they will scale in the next 25 years to help us solve many of the great challenges that appear to stymie us today. This is the story of The Great Progression. \nAgenda \n530-630 Cocktail & hors d’oeuvres networking \n630-715 Conversation with Peter Leyden \n715-745 Q&A \n745-830 Cocktail networking \nSpace is limited\, so register today. \nAbout Peter Leyden \nPeter Leyden has spent his entire career in pursuit of the constantly evolving answers to four key questions: what’s really going on today\, what’s probably coming in the next 10 years\, what’s possible to achieve in the next 25 years\, and what we should do now. \nLeyden started his career as a journalist trying to figure out what’s really going on in America and as a foreign correspondent in Asia\, traveling to 50 countries to figure out the world. He moved to San Francisco at the beginning of the digital revolution to work with the founders of WIRED and figure out what’s probably coming. He has since built up an extraordinary network of technologists and entrepreneurs\, innovators and creatives\, intellectuals and academics throughout Silicon Valley and the region. \nHe then learned the futures business with some of the key pioneers in strategic foresight including the legendary Stewart Brand and the founders of The Long Now Foundation. This helped him understand trends in a wider breadth of fields and look farther ahead on what’s possible to achieve over time. \nThrough all this Leyden has become a thought leader on the future\, new technologies and megatrends. He does keynote talks on a monthly basis to conferences throughout America and Europe where he publicly lays out his insights into the big four questions. He’s written two influential books on the future\, and many magazine pieces\, including his latest: The Great Progression: 2025 to 2050. \nLeyden is now founder of Reinvent Futures\, a strategic foresight firm\, and he’ll soon be launching a new event series in the San Francisco Ferry Building called The Great Progression Series. Come to this event to learn more. \nMore about Peter and REINVENT FUTURES can be found at reinvent.net \nAbout Tony Wessling \nTony Wessling is the Founder and Managing Director of Chromium Group\, a San Francisco-based strategic branding firm that is working with clients in climate tech\, fintech\, edtech\, computer hardware\, finance\, insurance\, real estate\, and consumer goods to help them navigate the complexity of today’s business landscape to build the brands of the future. \nPreviously\, Wessling founded the pioneering digital creative agency Wessling Creative Group\, which developed some of the world’s first commercial websites and interactive advertising. \nHe is co-author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand\, and is a frequent presenter on brand and culture to businesses and organizations around the world. \nMore about Tony and Chromium can be found at chromium.group URL:https://www.amasf.org/event/brands-and-the-great-progression/ LOCATION:Radian Gallery\, 440 Brannan Street\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/04/a2578ec08f2ea6f4e48b38456289ecb5-ZPQ7EW.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230428 DTEND;VALUE=DATE:20230501 DTSTAMP:20260407T071912 CREATED:20221129T011231Z LAST-MODIFIED:20221129T011231Z UID:10001141-1682640000-1682899199@www.amasf.org SUMMARY:2023 AMA Leadership Summit DESCRIPTION: URL:https://www.amasf.org/event/2023-ama-leadership-summit/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-leadership-summit.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230504T180000 DTEND;TZID=America/Los_Angeles:20230504T193000 DTSTAMP:20260407T071912 CREATED:20230124T234003Z LAST-MODIFIED:20230307T225717Z UID:10001154-1683223200-1683228600@www.amasf.org SUMMARY:Skill Academy: Your First Company Site Redesign with Eric Weidner DESCRIPTION:An Insider’s 5 Tips on Launching a New Corporate Website\n\n\nSession Overview: Experienced web designers and developers understand behind-the-scenes issues can crush a website redesign project. Learn the top five things veterans know so you can keep your project on-time and on-budget. \nAbout Eric: Eric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career\, he has crafted this skill into a practical\, systematic process – launching successful online marketing campaigns with skilled\, distributed workforces for many types of ambitious\, dynamic companies across the globe. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-your-first-company-site-redesign-with-eric-weidner/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_4_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230511T180000 DTEND;TZID=America/Los_Angeles:20230511T200000 DTSTAMP:20260407T071912 CREATED:20230424T225305Z LAST-MODIFIED:20230511T235737Z UID:10001158-1683828000-1683835200@www.amasf.org SUMMARY:AMA SF Peninsula Pop Up at The Refuge San Mateo DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Refuge.\n\n\nNetwork with AMA members and get to know some of our volunteers at our Pop Up event at Refuge in San Mateo! \nBring a friend and learn more about our Externship Academy\, upcoming events\, and volunteer opportunities. RSVP today! \nParking is available\, and Refuge is located within a two-minute walk from the Hillsdale Caltrain Station. URL:https://www.amasf.org/event/ama-sf-peninsula-pop-up-at-the-refuge-san-mateo/ LOCATION:The Refuge\, 66 31st Avenue\, San Mateo\, CA\, 94403\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/04/REVISED_Event_May_Pop-Up_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230518T120000 DTEND;TZID=America/Los_Angeles:20230518T133000 DTSTAMP:20260407T071912 CREATED:20230427T195008Z LAST-MODIFIED:20230427T195008Z UID:10001159-1684411200-1684416600@www.amasf.org SUMMARY:Finding Your Audience in the Metaverse DESCRIPTION:Making the Metaverse Work For You: Session 3\n\n\nJoin the AMA SF on May 18th for Part 3 of our thought leadership conversation: Explore the Metaverse. \n The metaverse means many things to many people\, and while some communities or platforms may be niche\, others are in the hundreds of millions. In this session we will talk to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there\, and their characteristics and behaviors. \n We’ll also discuss best practices for reaching and engaging with any audience\, anywhere\, and how those best practices should carry through in game\, immersive and web3 worlds. How do you show up authentically\, respectfully\, accessibly? How do you add your voice\, your presence in a positive way and how does that complement your web2 presence? \n This is a vital panel for any brand wanting to answer questions about compatibility\, behavior and reach in “the metaverse” and anyone creating – or interested in creating – experiences. We are honored to have panelists with backgrounds in user experience design\, community building\, immersive technology and who look at the metaverse through a lens of inclusion\, accessibility\, and impact. \n———————— \n SPEAKERS \n \nMichelle Excell (Moderator)\,Chief Strategist\, The Antipodean | LinkedIn \nMichelle Excell\, Chief Strategist\, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist\, Michelle strives to inspire teams\, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone. \nThe Antipodean partners with The Electric Factory for strategy\, design\, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential\, metaverse\, and content creation for both digital and traditional channels. \n \nAriba Jahan (she/her)\, VP\, Product Experience and Innovation\, The Ad Council | LinkedIn \nAriba Jahan is the VP of Product Experience and Innovation at the Ad Council\, where she pioneered and scaled the organization’s design innovation practice. She leads the non-profit’s innovation department and co-leads the emergent tech center of excellence. As a multi-disciplinary product & innovation leader\, Ariba passionately advocates for a world where all tech is built responsibly in order to serve humanity. She is an international keynote speaker and panelist for organizations like Vox Media\, Interaction Design Association\, Etsy\, Ogilvy\, US Chambers of Commerce\, Women Who Code\, Hubspot\, and Columbia University. \n Outside of her day job\, she serves as the Head of Data and Insights on the Asians in Advertising Advisory Board\, as an advisor on the Emeritus Council for Women In Innovation and as an adjunct faculty at Parsons School of Design. With 10+ years of expertise working with startups\, brands\, and non-profits\, she believes that we must normalize accessibility\, meaningful human connections\, ethical interactions\, and democratized learning in the products and experiences we create. \n \nNirmala Shome\, Head of Community\, The Fabricant | LinkedIn \nNirmala Shome joined the The Fabricant in 2020. She has worked across product and production\, and now heads up the Community pillar. She fosters The Fabricant’s mission to grow and nurture the new digital-only fashion ecosystem within her thriving community. In her past web2 life she worked on product innovation teams at Spotify\, Google Creative Lab\, Xbox\, Nike\, Samsung\, Apple\, and more to deliver consumer facing solutions for emerging tech. \n She started her career in advertising and digital production working across Melbourne and New York and now in based in Amsterdam. She now spends her time thinking about web 3 ecology and how to steward the new equitable economy. \n \nJake Steinerman\,Head of Community\, Spatial |LinkedIn \nJake is leading the charge in revolutionizing the way we connect and interact online. With a decade of experience in the AR/VR space\, Jake has established himself as a trailblazer in the industry\, helping everyone from Fortune 500 enterprises and consumer brands to individual creators\, create engaging immersive experiences for their audiences. \n At Spatial\, Jake is utilizing his extensive background to build a community of artists\, designers\, and creators pushing the boundaries of the immersive\, interactive internet. As a social 3D platform\, Spatial offers the ultimate tool for game designers\, enabling them to turn their Unity scenes into live\, multi-player experiences across web\, VR\, and mobile in just one click. URL:https://www.amasf.org/event/finding-your-audience-in-the-metaverse/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/04/7085ce78bb576399b78aa3d2480e5892-hI4E66.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230608 DTEND;VALUE=DATE:20230611 DTSTAMP:20260407T071912 CREATED:20221129T011317Z LAST-MODIFIED:20221129T011317Z UID:10001142-1686182400-1686441599@www.amasf.org SUMMARY:2023 AMA Marketing and Public Policy Conference DESCRIPTION: URL:https://www.amasf.org/event/2023-ama-marketing-and-public-policy-conference/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-marketing-and-public-policy-conference.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230615T180000 DTEND;TZID=America/Los_Angeles:20230615T193000 DTSTAMP:20260407T071912 CREATED:20230124T232903Z LAST-MODIFIED:20230124T234103Z UID:10001152-1686852000-1686857400@www.amasf.org SUMMARY:AMA SF Externship Academy 2023: Externship Culmination DESCRIPTION:Showcasing the final presentations of 2023 AMA SF Externs\n\n\nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-externship-culmination/ CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230621 DTEND;VALUE=DATE:20230623 DTSTAMP:20260407T071912 CREATED:20230616T001827Z LAST-MODIFIED:20230616T001827Z UID:10001161-1687305600-1687478399@www.amasf.org SUMMARY:AMA Content Marketing Bootcamp DESCRIPTION: URL:https://www.amasf.org/event/ama-content-marketing-bootcamp/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/Content-Marketing-Bootcamp_Hero-Blank-1360x550_cr.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230621T120000 DTEND;TZID=America/Los_Angeles:20230621T130000 DTSTAMP:20260407T071912 CREATED:20230616T002007Z LAST-MODIFIED:20230616T002030Z UID:10001162-1687348800-1687352400@www.amasf.org SUMMARY:How to Use Privacy-Safe Data to Optimize Healthcare Marketing DESCRIPTION: URL:https://www.amasf.org/event/how-to-use-privacy-safe-data-to-optimize-healthcare-marketing/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/national-cancer-institute_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230622T120000 DTEND;TZID=America/Los_Angeles:20230622T130000 DTSTAMP:20260407T071912 CREATED:20230606T230206Z LAST-MODIFIED:20230606T230206Z UID:10001160-1687435200-1687438800@www.amasf.org SUMMARY:How To Be a Marketing Consultant DESCRIPTION:Tips and Advice from Industry Veterans\n\n\nAre you considering a transition in your career to freelancing or consulting? \n \nConsulting and freelancing is both rewarding and challenging. Also\, technology and the general employment landscape has made it more appealing than ever – for the right people. \n \nLearn what to expect: Join the AMA SF as we discuss the practical\, financial\, and emotional aspects of the industry with professionals who have “been there and done that.” \n \nWe’ll cover: \n\nDeciding if you’re ready\nHandling the emotional ups and downs\nPractical advice on tools you need\nMarketing and selling your services\nDetermining your worth – it’s probably more than you think!\n\nRSVP today! \n \n———————— \n SPEAKERS \n \nSabrina Galati\, Executive Marketing Consultant | LinkedIn \nSabrina Galati is an accomplished advertising and marketing veteran with over 25 years of experience working with brands across a multitude of industries including automotive\, telecommunications\, QSR and technology companies. She has served as an executive leader at some of the largest global agencies and has recently found a passion to take her unique skillset to consultancy services. This has allowed her to broaden her approach of creatively solving business challenges across a wide range of businesses including helping early stage start-ups with seed funding. Through this\, she has found a new love of doing the work she is truly passionate about while balancing a healthy and virtually stress-free lifestyle. She currently resides on the beautiful island of Oahu with her husband. \n \nRene Asis\, Principal Consultant\, Shifting Scales | LinkedIn \nRene Asis is a seasoned Ad Technologist with 25+ years of experience in digital marketing infrastructure and data strategy. He recently has focused his career around the world of B2B Marketing helping his customers navigate the always evolving space of Digital. With his expertise in integrating emerging technologies\, he helps Brands\, Platforms and Data Providers\, understand how to efficiently utilize technology within their respective vertical while remaining accountable on their investments.  \nRene’s thought leadership leverages his tenure; fostering collaboration across multidisciplinary teams while mentoring aspiring ad technologists. With a strategic mindset\, he shapes ad technology in marketing\, unlocking its full potential for organizations. \n \nEric Weidner (Moderator)\, Owner\, Workbox\, Inc. | LinkedIn \nEric Weidner co-founded Workbox in 1997. Eric’s expertise lies in helping clients translate their business goals into something highly usable on the Web. Throughout his career\, he has crafted this skill into a practical\, systematic process – launching successful online marketing campaigns with skilled\, distributed workforces for many types of ambitious\, dynamic companies across the globe. URL:https://www.amasf.org/event/how-to-be-a-marketing-consultant/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/411669448dc60a3bb70fa7679b192e49-y2c1yc.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230627T130000 DTEND;TZID=America/Los_Angeles:20230627T140000 DTSTAMP:20260407T071912 CREATED:20230616T002139Z LAST-MODIFIED:20230616T002139Z UID:10001163-1687870800-1687874400@www.amasf.org SUMMARY:Turn Your Webinars into Lead-Generating Machines DESCRIPTION: URL:https://www.amasf.org/event/turn-your-webinars-into-lead-generating-machines/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/turn-your-webinars-into-lead-generating-machines_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230628T120000 DTEND;TZID=America/Los_Angeles:20230628T130000 DTSTAMP:20260407T071912 CREATED:20230616T002300Z LAST-MODIFIED:20230616T002300Z UID:10001164-1687953600-1687957200@www.amasf.org SUMMARY:Leverage the Power of Creative Automation: How Brands and Marketers Deliver Creative Content at Scale Now and in the Future DESCRIPTION: URL:https://www.amasf.org/event/leverage-the-power-of-creative-automation-how-brands-and-marketers-deliver-creative-content-at-scale-now-and-in-the-future/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/leverage-the-power-of-creative-automation_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230629T120000 DTEND;TZID=America/Los_Angeles:20230629T130000 DTSTAMP:20260407T071912 CREATED:20230616T002331Z LAST-MODIFIED:20230616T002401Z UID:10001165-1688040000-1688043600@www.amasf.org SUMMARY:The Future of AI: Customer Privacy and Regulation Impacts (Members Only) DESCRIPTION: URL:https://www.amasf.org/event/the-future-of-ai-customer-privacy-and-regulation-impacts-members-only/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/The-future-of-ai-customer-privacy_cr.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230711 DTEND;VALUE=DATE:20230712 DTSTAMP:20260407T071912 CREATED:20230616T003151Z LAST-MODIFIED:20230616T003151Z UID:10001166-1689033600-1689119999@www.amasf.org SUMMARY:How to Write a Powerful Creative Brief DESCRIPTION: URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief-2/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/Virtual-Training_Creative-Brief_Website-Header_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230713T100000 DTEND;TZID=America/Los_Angeles:20230713T123000 DTSTAMP:20260407T071912 CREATED:20230616T003253Z LAST-MODIFIED:20230616T003253Z UID:10001167-1689242400-1689251400@www.amasf.org SUMMARY:Martech Tools in Action DESCRIPTION: URL:https://www.amasf.org/event/martech-tools-in-action/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/martech-tools-in-action_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230718T110000 DTEND;TZID=America/Los_Angeles:20230718T120000 DTSTAMP:20260407T071912 CREATED:20230616T003350Z LAST-MODIFIED:20230616T003350Z UID:10001168-1689678000-1689681600@www.amasf.org SUMMARY:Marketing Artificial Intelligence in Action DESCRIPTION: URL:https://www.amasf.org/event/marketing-artificial-intelligence-in-action/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/marketing-artificial-intelligence-in-action_cr.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230719T180000 DTEND;TZID=America/Los_Angeles:20230719T210000 DTSTAMP:20260407T071912 CREATED:20230629T160905Z LAST-MODIFIED:20230629T170354Z UID:10001173-1689789600-1689800400@www.amasf.org SUMMARY:2023 AMA SF Summer Social DESCRIPTION:Attend our biggest in person event at Spark Social near San Francisco’s Mission Bay with our new president\, board members & fellow marketers\n\n\nEnjoy the start of San Francisco summer with local marketing professionals for an evening of food trucks\, beer\, and s’mores! \nJoin the American Marketing Association San Francisco (AMA SF) and friends on Wednesday\, July 19th for an in-person summer social. \nMeet the new president of AMA SF\, Eric Weidner\, and fellow board members at “The Porch” in the center of Spark Social’s food truck and beer garden scene. Wind down the evening by the fire pit with s’mores and inspiring conversation. \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing! \nThis is an event you do NOT want to miss. Buy your ticket today! URL:https://www.amasf.org/event/2023-ama-sf-summer-social/ LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/06/4408fa6e4853407b219072017252ce6d-HYWX51.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230720 DTEND;VALUE=DATE:20230722 DTSTAMP:20260407T071912 CREATED:20230616T003433Z LAST-MODIFIED:20230616T003433Z UID:10001169-1689811200-1689983999@www.amasf.org SUMMARY:AMA Digital Marketing Bootcamp – New York DESCRIPTION: URL:https://www.amasf.org/event/ama-digital-marketing-bootcamp-new-york/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/ama-digital-marketing-bootcamp-new-york-city_cr.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230724 DTEND;VALUE=DATE:20230725 DTSTAMP:20260407T071912 CREATED:20230616T003523Z LAST-MODIFIED:20230616T003523Z UID:10001170-1690156800-1690243199@www.amasf.org SUMMARY:Journal of Marketing “New Paradigms for a New World” Special Issue Symposium DESCRIPTION: URL:https://www.amasf.org/event/journal-of-marketing-new-paradigms-for-a-new-world-special-issue-symposium/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/journal-of-marketing-new-paradigms-for-a-new-world-special-issue-symposium_cr.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230804 DTEND;VALUE=DATE:20230807 DTSTAMP:20260407T071912 CREATED:20221129T011400Z LAST-MODIFIED:20221129T011400Z UID:10001143-1691107200-1691366399@www.amasf.org SUMMARY:2023 AMA Summer Academic Conference DESCRIPTION: URL:https://www.amasf.org/event/2023-ama-summer-academic-conference/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/11/2023-ama-summer-academic-conference.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230823 DTEND;VALUE=DATE:20230825 DTSTAMP:20260407T071912 CREATED:20230616T003659Z LAST-MODIFIED:20230616T003659Z UID:10001172-1692748800-1692921599@www.amasf.org SUMMARY:Virtual Conference: Content Marketing DESCRIPTION: URL:https://www.amasf.org/event/virtual-conference-content-marketing/ CATEGORIES:AMA Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/06/virtual-conference-content-marketing_cr.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20230921 DTEND;VALUE=DATE:20230922 DTSTAMP:20260407T071912 CREATED:20230824T172506Z LAST-MODIFIED:20230824T172716Z UID:10001178-1695254400-1695340799@www.amasf.org SUMMARY:Chief Marketing Officer Summit | San Francisco 2023 DESCRIPTION:In partnership with AMA SF: Inspiring content created and delivered by pioneering CMOs to help you take your leadership and marketing strategy to the next level. \n\nRegister\nDownload Brochure\nVisit CMO Summit website\n\nAMA SF discount code: AMA20 URL:https://www.amasf.org/event/chief-marketing-officer-summit-san-francisco-2023/ LOCATION:Oakland Marriott City Center\, 1001 Broadway\, Oakland\, CA\, 94607\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/08/AMA_SF.CMO-Summit.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230921T120000 DTEND;TZID=America/Los_Angeles:20230921T124500 DTSTAMP:20260407T071912 CREATED:20230803T230111Z LAST-MODIFIED:20230815T215225Z UID:10001176-1695297600-1695300300@www.amasf.org SUMMARY:AMA SF Externship Academy 2024 Info Session for Businesses DESCRIPTION:Free Marketing Services for Small Businesses! URL:https://www.amasf.org/event/ama-sf-externship-academy-2024-info-session-for-businesses/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/08/Externship_Business_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230921T180000 DTEND;TZID=America/Los_Angeles:20230921T184500 DTSTAMP:20260407T071912 CREATED:20230803T230007Z LAST-MODIFIED:20230815T215207Z UID:10001174-1695319200-1695321900@www.amasf.org SUMMARY:AMA SF Externship Academy 2024 Info Session for Interested Participants DESCRIPTION:Looking for a Marketing Internship? Part-time? Skills Development? Supporting a Bay Area business? This is the opportunity for you! URL:https://www.amasf.org/event/ama-sf-externship-academy-2024-info-session-for-interested-participants/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/08/Externship_Externs_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20231005T113000 DTEND;TZID=America/Los_Angeles:20231005T133000 DTSTAMP:20260407T071912 CREATED:20230928T115311Z LAST-MODIFIED:20230930T001714Z UID:10001180-1696505400-1696512600@www.amasf.org SUMMARY:Lunch and Learn: Preparing for a Cookie-less World DESCRIPTION:Learn from our expert guest on how to deliver effective and efficient advertising campaigns in a cookie-less world.\n\n\nFREE for AMA and Prospective Members!\nJoin us for an AMA SF presentation of what you need to do to be prepared. With cookies being phased out to protect user privacy\, advertisers will be hungry for data to personalize content. Hear from Matt Fanelli\, SVP of Digital at MNI Targeted Media\, to learn about cookie-free solutions that shield clients\, how to deliver effective and efficient advertising campaigns in a cookie-less world. \n Lunch from Bi-Rite will be served. \nRegister today! \n \n—————- \nSPEAKER \nMatt Fanelli\, SVP of Digital\, MNI Targeted Media \nMatt is an accomplished\, results oriented\, Senior Vice President at MNI Targeted Media who has excelled in the field of Digital Media Management. A digital expert with over 17 years of experience\, developing relationships with large digital publishers\, agencies and digital targeting technologies. \n \nEVENT SPONSOR \n\n\n\nWe power campaigns that thrive. URL:https://www.amasf.org/event/lunch-and-learn-preparing-for-a-cookie-less-world/ LOCATION:Chromium\, 440 Brannan Street\, San francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/09/04791ecb5ab2e7a893272a38e877024f-ixRahD.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20231011T180000 DTEND;TZID=America/Los_Angeles:20231011T184500 DTSTAMP:20260407T071912 CREATED:20230803T230111Z LAST-MODIFIED:20230815T215151Z UID:10001177-1697047200-1697049900@www.amasf.org SUMMARY:AMA SF Externship Academy 2024 Info Session for Businesses DESCRIPTION:Free Marketing Services for Small Businesses! URL:https://www.amasf.org/event/ama-sf-externship-academy-2024-info-session-for-businesses-2/ CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/08/Externship_Business_Blog_Facebook_LinkedIn_1200x630.png END:VEVENT END:VCALENDAR