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DTSTART;TZID=America/Los_Angeles:20220831T100000
DTEND;TZID=America/Los_Angeles:20220831T110000
DTSTAMP:20260416T232956
CREATED:20220727T093329Z
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UID:10001088-1661940000-1661943600@www.amasf.org
SUMMARY:7 Ways to Reach your Niche with Content Marketing
DESCRIPTION:From standing out from the crowd and strengthening brand loyalty\, to better optimizing your marketing budget\, there are many advantages to focusing your content marketing on a niche audience. \nJoin Lenox Powell\, Content Director at Semrush\, to discover smart approaches to niche content marketing\, including: \n\nAddressing the challenge of targeting keywords with low search volume\nFinding topics likely to resonate with your niche audience\nExamples of successful niche content marketing strategies
URL:https://www.amasf.org/event/7-ways-to-reach-your-niche-with-content-marketing/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220902
DTSTAMP:20260416T232956
CREATED:20220727T092552Z
LAST-MODIFIED:20220727T191359Z
UID:10001086-1661212800-1662076799@www.amasf.org
SUMMARY:AMA Marketing Management Bootcamp
DESCRIPTION:Expedited Pathway to Prepare for the PCM® Exam\nMarketing is rapidly evolving and managing the marketing initiatives at your organization requires mastery across the field. From market research and planning to essential channel and digital marketing knowledge\, you’ll come away from this bootcamp prepared to make a bigger impact — in both your organization and your career. \nOver two weeks\, you will participate in a series of live and on-demand sessions that will provide you with the essential knowledge to prepare for the Professional Certified Marketer® (PCM®) Marketing Management exam. Earning these credentials not only shows employers and clients you are equipped with the latest skills to be a marketing leader but also distinguishes yourself in the workplace and for future career opportunities. \n\nWhat’s Included\n\nFour live sessions starting at 10:00 a.m. CTAugust 23\, 25\, 30 and September 1\nFive on-demand sessions\nAccess to all session recordings for six months\nFree PCM® Marketing Management certification exam (up to a $349 value!)\nPlus\, there is limited capacity to ensure access to the instructor.
URL:https://www.amasf.org/event/ama-marketing-management-bootcamp-9/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/ama-marketing-management-bootcamp.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220823T000000
DTEND;TZID=America/Los_Angeles:20220824T235900
DTSTAMP:20260416T232956
CREATED:20220727T093103Z
LAST-MODIFIED:20220727T192307Z
UID:10001087-1661212800-1661385540@www.amasf.org
SUMMARY:AMA Virtual Conference: Nonprofit & Cause Marketing
DESCRIPTION:Despite all the challenges nonprofit marketers face\, you continue to find new ways to pivot and reimagine your work so you can positively impact society. \nAt the free AMA Nonprofit & Cause Marketing Virtual Conference\, we’ll help you keep the momentum moving into the future. You’ll learn how to reach new audiences while staying authentic\, on budget and collaborating more efficiently across teams. \nGain insight and expertise from some of the top minds in the nonprofit community. You’ll leave inspired by the latest best practices and strategies that can make the most effective use of your time and money. \nRegistration is FREE for this event! \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
URL:https://www.amasf.org/event/ama-virtual-conference-nonprofit-cause-marketing/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T180000
DTEND;TZID=America/Los_Angeles:20220818T210000
DTSTAMP:20260416T232956
CREATED:20220711T201805Z
LAST-MODIFIED:20220818T062604Z
UID:10001080-1660845600-1660856400@www.amasf.org
SUMMARY:AMA SF Summer Social
DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and  AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene.  \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing!   \nBuy your ticket today!
URL:https://www.amasf.org/event/ama-sf-summer-social/
LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/07/88a4679851b60ad4451d90a77f318e9b-m1QIgI.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220818T100000
DTEND;TZID=America/Los_Angeles:20220818T110000
DTSTAMP:20260416T232956
CREATED:20220727T091833Z
LAST-MODIFIED:20220727T195947Z
UID:10001085-1660816800-1660820400@www.amasf.org
SUMMARY:Future-proofing your MarTech Stack
DESCRIPTION:Looking to upgrade your marketing tech stack\, but don’t know where to start? In this session\, we’ll break down the foundations of modern martech strategy\, including: \n\nHow martech can be used to advance numerous goals across your product lifecycle\nPros & cons of common tech stack types\nTop use cases across a few of the top martech categories for digital transformation – including attribution\, UA platforms\, marketing automation\, product analytics and CDPs
URL:https://www.amasf.org/event/future-proofing-your-martech-stack/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/future-proofing-your-martech-stack.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T100000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260416T232956
CREATED:20220727T091426Z
LAST-MODIFIED:20220727T195903Z
UID:10001084-1660730400-1660734000@www.amasf.org
SUMMARY:The Complex World of Data
DESCRIPTION:Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business \nEver wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated\, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business. \nWith more than 25 billion gigabytes of data produced every day\, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex\, there are several key trends that are shaping the marketplace that could impact your organization. \nStructured data\, unstructured data\, online\, offline\, geolocation\, ecommerce\, domestic\, global\, social media\, enhanced B2B and B2C buying intentions\, exhaust data\, IoT – the list goes on and on…. In this webinar\, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business. \nJoin Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends\, the critical value of data\, and how to identify and utilize their strategic framework to help build a specific strategy for your business.
URL:https://www.amasf.org/event/the-complex-world-of-data/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220817T080000
DTEND;TZID=America/Los_Angeles:20220817T110000
DTSTAMP:20260416T232956
CREATED:20220727T090859Z
LAST-MODIFIED:20220727T195452Z
UID:10001083-1660723200-1660734000@www.amasf.org
SUMMARY:Key Principles of a High-Converting Landing Page
DESCRIPTION:Is your website underperforming in conversions compared to its traffic? If you’re not seeing the results you expect and want to improve your Conversion Rate Optimization (CRO)\, start with this virtual training to help you understand user behavior\, the importance of optimizing your landing pages and the most effective tactics to achieve a higher CRO. \n\nKey Takeaways\n\nUnderstand why people convert\nFollow the 3 steps of conversion\nProperly assess and improve your key landing pages\nAnalyze and mine competitors’ key landing pages for ways to improve your own\nApply conversion rate optimization best practices effectively\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/key-principles-of-a-high-converting-landing-page/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/key-principles-of-a-high-converting-landing-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220812
DTEND;VALUE=DATE:20220815
DTSTAMP:20260416T232956
CREATED:20220415T032248Z
LAST-MODIFIED:20220415T032248Z
UID:10001062-1660262400-1660521599@www.amasf.org
SUMMARY:2022 AMA Summer Academic Conference
DESCRIPTION:Light in the Darkness: Marketing’s Role in Driving Positive Change\nThe unique challenges of the last two years\, including the global pandemic\, heightened awareness of racial and social inequity\, and urgency around the climate crisis\, have permanently altered the marketing landscape\, consumer behaviors\, and firm strategies. Beyond reacting to the ongoing changes and challenges\, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future. \nAcademic Placement\nBased on research done across the academic community to better support the evolving needs related to the Marketing PhD job market\, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research\, reasoning\, and recommendations\, including conducting first-round interviews through video-conferencing. \nVirtual-only sessions take place on August 9.
URL:https://www.amasf.org/event/2022-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220813
DTSTAMP:20260416T232956
CREATED:20220516T034348Z
LAST-MODIFIED:20220727T195757Z
UID:10001078-1660176000-1660348799@www.amasf.org
SUMMARY:Marketing Strategy Meets Wall Street Conference
DESCRIPTION:Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12\, 2022. \nThe conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world\, beginning with the 2009 conference at Emory University\, Atlanta. Subsequently followed by conferences in Boston University (2011)\, Goethe University Frankfurt (2013)\, Singapore Management University (2015)\, American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing\, accounting and finance and start to close the gap between research in these three areas. \nIn recent years\, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models\, assessing returns to marketing\, or examining the right metrics\, but creating the right combination of analytics\, research and business case-based findings to guide both effective strategy and implementation. At the same time\, the rise of new channels\, such as the internet and mobile communication\, and the increasing importance of word-of-mouth and sponsorship\, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing\, accounting and finance to address these key problems. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nCore Conference Committee\n\nRajendra Srivastava (ISB) – Chair\nSundar Bharadwaj (UGA) – Co-Chair\nMike Hanssens (UCLA)\nDave Reibstein (Wharton)\nAbhishek Borah (INSEAD)\nBernd Skiera (Frankfurt)\nShuba Srinivasan (BU)\nNeeraj Bharadwaj (Tennessee)\n\n\nProgram\n\n\n\n\nDay 1 | August 11 | Morning\n\n\n\n07:30 – 08:30\nName Tags\, Welcome Coffee\n\n\n08:30 – 09:15\nPlenary – Keynote\n\n\n09:15 – 10:00\nPlenary – Keynote\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 14 :00\nLunch\n\n\nDay 1 | August 11 | Afternoon\n\n\n\n14:00 – 15:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n15:30 – 16:00\nCoffee Break\n\n\n16:00 – 17:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\nDay 1 | August 11 | Evening\n\n\n\n18:30 – 21:30\nReception and Dinner\n\n\nDay 2 | August 12 | Morning\n\n\n\n08:00 – 08:30\nCoffee\n\n\n08:30 – 10:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 12:45\nBest Paper Award & Next Conference Venue
URL:https://www.amasf.org/event/marketing-strategy-meets-wall-street-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220812
DTSTAMP:20260416T232956
CREATED:20220516T034218Z
LAST-MODIFIED:20220516T034809Z
UID:10001077-1660176000-1660262399@www.amasf.org
SUMMARY:2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
DESCRIPTION:The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association\, University of Illinois Chicago Business School\, and Colorado State University’s Center for Marketing and Social Impact\, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nConference Co-Chairs\nChris Blocker\, David Crockett\, Benet Deberry-Spence\, Julie Ozanne and Brennan Davis  \nCo-hosted by Transformative Consumer Research\, the University of Illinois at Chicago\, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
URL:https://www.amasf.org/event/2022-tcr-ama-impact-festival-best-practices-and-scholarship-for-impact/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220804T090000
DTEND;TZID=America/Los_Angeles:20220804T100000
DTSTAMP:20260416T232956
CREATED:20220727T090109Z
LAST-MODIFIED:20220727T195358Z
UID:10001082-1659603600-1659607200@www.amasf.org
SUMMARY:How to Design an Effective Brand Tracker\, with Procter & Gamble
DESCRIPTION:Do you know how consumers feel about your brand\, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand? \nSuccessful brands use tracking research to monitor brand performance\, product usage and attitudes\, and consumer behavior over time to make informed decisions that guide marketing strategies in the future. \nJoin quantilope and Procter & Gamble for an in-depth discussion on the benefits of brand tracking\, a framework for how to design an effective brand and campaign tracker\, how you can leverage automation for a more efficient approach to gathering and analyzing your data\, and how Proctor & Gamble leverages tracking insights to drive business strategies.
URL:https://www.amasf.org/event/how-to-design-an-effective-brand-tracker-with-procter-gamble/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/how-to-design-an-effective-brand-tracker.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220803T100000
DTEND;TZID=America/Los_Angeles:20220803T110000
DTSTAMP:20260416T232956
CREATED:20220727T084811Z
LAST-MODIFIED:20220727T194102Z
UID:10001081-1659520800-1659524400@www.amasf.org
SUMMARY:Making Virtual Events and Webinars the Best Performing Marketing Channel in your Arsenal
DESCRIPTION:Virtual events and webinars enhance convenience\, enable compelling customer experiences and have the potential to deliver engagement data of enormous value. But is this opportunity being fully exploited? Are marketers missing out on ways to unlock new forms of value from these critical customer engagements? How can marketing and sales work together to maximize opportunities as buyer needs continue to evolve? \nGlisser founder and former multi-time CMO Mike Piddock will explore how marketers can optimize the audience experience from virtual events and webinars to maximize lead and revenue generation\, improve pipeline and enhance customer insight. You’ll learn: \n\nHow virtual attendee behavior and expectations have shifted – and how event formats must respond\nHow to incorporate webinars into an end-to-end demand generation program\nExamples of how enterprise companies are improving engagement levels (and as a result) ROI from their virtual events\nThe future of virtual events\, meetings and webinars – embedded into a brand’s own digital environment
URL:https://www.amasf.org/event/making-virtual-events-and-webinars-the-best-performing-marketing-channel-in-your-arsenal/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/07/making-virtual-events-and-webinars-the-best-performing-marketing-channel-in-your-arsenal.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220713T080000
DTEND;TZID=America/Los_Angeles:20220713T110000
DTSTAMP:20260416T232956
CREATED:20220516T034026Z
LAST-MODIFIED:20220516T034026Z
UID:10001076-1657699200-1657710000@www.amasf.org
SUMMARY:How to Write a Powerful Creative Brief
DESCRIPTION:Save Time and Inspire Creativity\nGreat advertising and communications campaigns start with great creative briefs\, but it’s often easier said than done. Mediocre briefs lack the clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief\, rework is avoided and the team gets clarity\, inspiration and efficiency. \nIn this hands-on workshop\, you will master the skills needed to write effective creative briefs\, identify great strategy and properly inspire creative teams to produce great work. \n\nKey Takeaways\n\nUnderstand the real purpose of creative briefs\nOptimize your creative development process for less creative rework\nLearn how to develop the heart of your strategy before writing the brief\nLearn how to proficiently write each creative brief component\nSee real-world creative brief examples\nCollect tools\, templates and best-practice frameworks to immediately apply\n\n  \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-powerful-creative-brief/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-39-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220621
DTEND;VALUE=DATE:20220624
DTSTAMP:20260416T232956
CREATED:20220415T032351Z
LAST-MODIFIED:20220415T032351Z
UID:10001063-1655769600-1656028799@www.amasf.org
SUMMARY:AMA Virtual Conference: Marketing in Higher Education
DESCRIPTION:Learn from the top marketing thought leaders on what the future holds for higher education\, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges\, questions and goals. \nYou’ll also have the chance to network with fellow marketers and talk with solutions providers. \nRegistration is free for this event. \nBy attending this event\, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits\, click here.
URL:https://www.amasf.org/event/ama-virtual-conference-marketing-in-higher-education/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-43-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220615T100000
DTEND;TZID=America/Los_Angeles:20220615T110000
DTSTAMP:20260416T232956
CREATED:20220516T033823Z
LAST-MODIFIED:20220516T033823Z
UID:10001075-1655287200-1655290800@www.amasf.org
SUMMARY:4 Outdated Email Practices & How to Modernize your Email Marketing Program
DESCRIPTION:Digital marketing changes by the minute. And while today’s marketing leaders are quick to embrace the next\, new technology\, “tried and true” channels like email are often not given the attention they deserve despite their ability to consistently generate revenue. \nTUNE IN LIVE on Wednesday\, June 15th at 12pm CT / 1pm ET / 10am PT to hear from Danielle Gallant and Megan Farquharson\, two Email Strategists from Validity\, as they discuss 4 common email marketing practices that may be hurting you more than helping you\, and the steps you can take to supercharge your email program and drive more conversions. \nYou will learn how to: \n\nDeliver better\, more personalized email campaigns by incorporating subscriber feedback and engagement signals\n“Level Up” your email creative strategy by leveraging machine learning and AI\nMeasure the things that matter by ditching antiquated “Vanity Metrics” and diving below the surface with your campaign reporting and analytics to understand what’s really going on with your subscribers\n\nDon’t wait – save your spot today! 
URL:https://www.amasf.org/event/4-outdated-email-practices-how-to-modernize-your-email-marketing-program/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-37-13.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220614T080000
DTEND;TZID=America/Los_Angeles:20220614T110000
DTSTAMP:20260416T232956
CREATED:20220317T040622Z
LAST-MODIFIED:20220318T014323Z
UID:10001051-1655193600-1655204400@www.amasf.org
SUMMARY:Copywriting for SEO
DESCRIPTION:Grow Traffic From Organic Search\nTo appear in more Google search results\, we all know we need to create more high-value content for our target audience. But where do we start finding out what these people want\, what Google puts on that all-important first page and how to get these people to our website? \nThis hands-on workshop will answer these questions and more\, showing you how to grow your traffic from organic search and what to do with these new visitors to your website to maximize ROI on your hard work. \n  \n\nWho Should Attend?\nThis workshop is for digital marketers looking to grow traffic\, authority and loyalty for their company. \n  \n\nWhat’s Included\n\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\n\nKey Takeaways\n\n\nLearn how to grow traffic from organic search by writing the content that Google wants\nUnderstand how to optimize the appearance of your company on search engine results pages to maximize brand awareness and clicks\nMake the most of this extra traffic to your website\, converting it into leads and sales
URL:https://www.amasf.org/event/copywriting-for-seo/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220609
DTEND;VALUE=DATE:20220612
DTSTAMP:20260416T232956
CREATED:20220317T040519Z
LAST-MODIFIED:20220318T014327Z
UID:10001050-1654732800-1654991999@www.amasf.org
SUMMARY:2022 AMA Marketing and Public Policy Conference
DESCRIPTION:The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities\, Sustainability and Social Change\nAs we reach towards a new normal\, it’s important to consider ways that those of us in the Marketing and Public Policy community can advocate for hopeful\, positive change\, focusing on ways to reduce structural disparities\, advocate for sustainability and harness the power of social change. \nThe COVID-19 pandemic has significantly impacted lives and livelihoods with consumers\, businesses and policy-makers grappling with job security\, finances\, caregiving\, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally\, inequity is highlighted with limited vaccine access available to many developing countries. Going forward\, we hope to highlight research that not only furthers understanding of the impact of these disparities but also investigates strategies to attenuate them.
URL:https://www.amasf.org/event/2022-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220608
DTEND;VALUE=DATE:20220612
DTSTAMP:20260416T232956
CREATED:20220317T040301Z
LAST-MODIFIED:20220318T014331Z
UID:10001048-1654646400-1654991999@www.amasf.org
SUMMARY:2022 Global Sales Science Institute and AMA Sales SIG Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nIn the pursuit of sales excellence and profitability\, companies and their sales forces must adapt to the new realities of the COVID-19 pandemic\, political changes\, environmental crises and rapid technological advancements. The 2022 GSSI Conference will focus on how sales forces can successfully navigate such a dynamic world to create value for both their customers and their own companies.
URL:https://www.amasf.org/event/2022-global-sales-science-institute-and-ama-sales-sig-conference/
CATEGORIES:AMA Events,Partner Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220609
DTSTAMP:20260416T232956
CREATED:20220516T033649Z
LAST-MODIFIED:20220516T033649Z
UID:10001074-1654473600-1654732799@www.amasf.org
SUMMARY:Creative Leadership Lessons: Driving Business Impact
DESCRIPTION:Sessions Air at 10AM CDT Daily \nBecoming a successful creative leader goes beyond delivering high-quality work. In this three-part series\, we’ll explore how leaders can plan for creative success\, develop a team culture of collaboration\, and grow their brand’s authority to drive lasting business impact. \nCoffee Break Schedule\nMonday\, June 6\nCreative Leadership Lessons: Doing More With Less\nPlanning for success at the start of a project allows you to capitalize on that success quickly. Join today’s session to explore steps creative leaders can take to get the most out of every project\, and the tools they can use to power creative scale and efficiency. \nTuesday\, June 7\nCreative Leadership Lessons: Working Better Together\nSuccessful creative teams need more than all-star talent – they also need team players who collaborate effectively. Join today’s session to explore how creative leaders can build a culture of teamwork and seamless collaboration. \nWednesday\, June 8 \nCreative Leadership Lessons: Building Brand Authority\nCustomers today buy on feelings\, not just price points. Join today’s session to learn how to build brand authority by knowing what your brand stands for and investing in a consistent identity that connects with your customers.
URL:https://www.amasf.org/event/creative-leadership-lessons-driving-business-impact/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220606
DTEND;VALUE=DATE:20220608
DTSTAMP:20260416T232956
CREATED:20220509T092147Z
LAST-MODIFIED:20220509T092907Z
UID:10001068-1654473600-1654646399@www.amasf.org
SUMMARY:Digital Summit San Francisco 2022
DESCRIPTION:Digital Summit has been bringing the best of digital marketing to cities across the United States for over 14 years\, and they are finally coming to San Francisco.  AMA SF is partnering with Digital Summit for this event and has negotiated a special member offer. \nJoin us at the San Francisco Marriott Marquis June 6-7 to hear speakers from renowned companies like Twitter\, Spotify\, Doordash\, Deloitte\, and Salesforce. This event is sure to be stacked with actionable tips from some of the smartest minds in the digital marketing industry. Check out the current line-up for #DSSF here: https://sanfrancisco.digitalsummit.com/2022/speakers/ \nExclusive AMA SF offer:\n$50 discount for all our members.  \nEnter code AMASF to redeem! sanfrancisco.digitalsummit.com \nDon’t miss this chance to hear from some industry leaders and network with your marketing colleagues from around the Bay Area.
URL:https://www.amasf.org/event/digital-summit-san-francisco-2022/
CATEGORIES:Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260416T232956
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/05/16-05-2022-13-34-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220602T080000
DTEND;TZID=America/Los_Angeles:20220602T110000
DTSTAMP:20260416T232956
CREATED:20220317T035648Z
LAST-MODIFIED:20220318T014338Z
UID:10001047-1654156800-1654167600@www.amasf.org
SUMMARY:Brand Positioning for Marketing Success
DESCRIPTION:Create a Clear Positioning Statement\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. \nIn this virtual workshop\, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications\, sets your brand up for effective long-term strategy and innovation\, and helps win the competitive battle in the minds of customers. \nIf you already have a positioning statement\, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition\, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role\, you will not only learn frameworks to use in your agency\, but you’ll also learn key language and concepts you can use to work better with your clients. \n\nKey Takeaways\n\nLearn key brand strategy definition\, documents and the role of positioning\nUnderstand how to define your target audience\nUnderstand what to look for when assessing the competition\nLearn how to write key positioning components\, including benefits and support points\nGain a recommended framework for positioning that the best brands use\nDiscover criteria for evaluating and improving your positioning statement\n\n  \n\nWhat’s Included\n\nReal & fictional case studies and examples\nTemplates and worksheets for you to put into action\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/brand-positioning-for-marketing-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-15.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
DTSTAMP:20260416T232956
CREATED:20220317T035511Z
LAST-MODIFIED:20220318T014342Z
UID:10001046-1653955200-1654214399@www.amasf.org
SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-17-04.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220525T100000
DTEND;TZID=America/Los_Angeles:20220525T110000
DTSTAMP:20260416T232956
CREATED:20220516T033354Z
LAST-MODIFIED:20220516T033354Z
UID:10001072-1653472800-1653476400@www.amasf.org
SUMMARY:How to Build Hype for a Can’t-Miss Event
DESCRIPTION:You don’t have to convince us. We’re sure your events are incredible experiences\, designed to offer your attendees an endless array of benefits. But how do you convince THEM? \nSo many things compete for a potential event attendee’s time and attention these days. Other events\, their overflowing inbox\, meetings\, and more meetings… all of which mean it can be easy for your event to get lost in the shuffle. How can you break through the noise and convince people that they need to make it a priority to register and attend your event? How can you build hype and ensure attendees don’t want to miss your event? \nIn this webinar\, we’ll sit down with event marketers from Cvent\, and they’ll share tried and true advice on: \n\nThe do’s and don’ts of event website design\nTips for ticketing and pricing your events\nPerfecting your promotional mix\nReassuring attendees of safety as you return to in-person
URL:https://www.amasf.org/event/how-to-build-hype-for-a-cant-miss-event/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220524T100000
DTEND;TZID=America/Los_Angeles:20220524T110000
DTSTAMP:20260416T232956
CREATED:20220415T030304Z
LAST-MODIFIED:20220415T030408Z
UID:10001053-1653386400-1653390000@www.amasf.org
SUMMARY:Getting Personal in B2B: How Qualcomm Engaged the Biggest Brand Enthusiasts
DESCRIPTION:Begins at 12 PM CST \nHow do you grow your audience of tech-savvy enthusiasts and increase brand awareness? \nJoin us as Perficient and Adobe share how they partnered with Qualcomm to build a unified digital experience and personalized buyer’s journey with Marketo and the Adobe stack. \nYou’ll hear: \n\nHow Qualcomm can now accurately track buyers on their journey\nHow building a targeted opt-in experience increased Qualcomm’s contact database by 50%\nThoughts and insights on the future of B2B marketing
URL:https://www.amasf.org/event/getting-personal-in-b2b-how-qualcomm-engaged-the-biggest-brand-enthusiasts/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-55-33.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T120000
DTEND;TZID=America/Los_Angeles:20220519T123000
DTSTAMP:20260416T232956
CREATED:20220513T175503Z
LAST-MODIFIED:20220519T181005Z
UID:10001069-1652961600-1652963400@www.amasf.org
SUMMARY:AMA SF Externship Academy Summer 2022 Info Session
DESCRIPTION:Gain Marketing Experience this Summer with the AMA SF Externship Academy!\n\n\nThe AMA SF Externship Academy provides real-life marketing experience focused on learning and career development. This is an opportunity for anyone interested in gaining experience in the field\, and can even be a part of your resume. This program allows you to work with a business professional on their start-up and create a marketing plan and/or campaign from scratch with the help of your mentors and hosts! The part-time program requires 10 – 15 hours a week. Learn more about the program during our upcoming information session! \nIf you have any questions or would like to arrange an info-session at another time\, please contact: Elizabeth.mitelman@amasf.org.
URL:https://www.amasf.org/event/ama-sf-externship-academy-summer-2022-info-session/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220519T090000
DTEND;TZID=America/Los_Angeles:20220519T100000
DTSTAMP:20260416T232956
CREATED:20220516T033209Z
LAST-MODIFIED:20220516T033209Z
UID:10001071-1652950800-1652954400@www.amasf.org
SUMMARY:How to Turn Your Digital Events Into a Demand Generation Machine
DESCRIPTION:Begins at 11am CDT \nLearn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments\, build community\, and drive long-term demand. From establishing the right strategy to enabling your sales team\, join this discussion to get tips you can implement\, to ensure your digital events generate interest and impact sales pipeline. \nYou will learn how to:  \n\nCreate a digital events strategy and calendar for continuous demand generation.\nComplement your content strategy with experience-driven programming.\nPre-qualify\, qualify\, and nurture your leads towards sales-readiness.
URL:https://www.amasf.org/event/how-to-turn-your-digital-events-into-a-demand-generation-machine/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T110000
DTEND;TZID=America/Los_Angeles:20220517T120000
DTSTAMP:20260416T232956
CREATED:20220415T030652Z
LAST-MODIFIED:20220415T030851Z
UID:10001054-1652785200-1652788800@www.amasf.org
SUMMARY:JM Webinar for Marketing Professionals
DESCRIPTION:Listen to leading professors and gain actionable insights based on peer-reviewed scientific studies published in the Journal of Marketing. \nDate: May 17\, 2022 \nTime: 1:00 PM – 2:00 PM (Eastern) \nClick Here to Register for the Webinar \n“How to Conduct Marketing Research with Quasi-Experiments“\nQuasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior\, firm behavior\, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use. \nThis webinar will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences\, regression discontinuity\, instrumental variables\, propensity score matching\, synthetic control\, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings will also be discussed. Finally\, the webinar will explore how identification of the behavioral mechanism—whether individual\, organizational\, or market-level—can reinforce arguments of causality.
URL:https://www.amasf.org/event/jm-webinar-for-marketing-professionals-10/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220517T100000
DTEND;TZID=America/Los_Angeles:20220517T110000
DTSTAMP:20260416T232956
CREATED:20220516T032919Z
LAST-MODIFIED:20220516T032919Z
UID:10001070-1652781600-1652785200@www.amasf.org
SUMMARY:The Power of Modern\, Scalable Content Management System
DESCRIPTION:Begins at 12pm CDT\n\n\n\nIn today’s digital-first world\, customer expectations are higher than ever and delivering seamless\, engaging digital experiences quickly is imperative to success. Fast-growing City National Bank understands the importance of leveraging the right CMS to do so. Join us to hear from Kavin Mehta\, Vice President\, AEM Portfolio Manager\, on how City National Bank uses an agile\, industry-leading CMS solution to establish a digital foundation that supports its growth\, achieve faster time-to-market\, and drive compelling experiences — positively impacting the customer experience and the bottom line. \nIn this webinar\, discover how City National Bank unlocks the potential of Adobe Experience Manager Sites to: \n\nAccelerate content velocity with powerful user-friendly tools\, no IT support necessary\nEasily and efficiently create\, manage\, and deliver exceptional digital experiences that scale\nAchieve business growth\, improve customer engagement\, and increase ROI
URL:https://www.amasf.org/event/the-power-of-modern-scalable-content-management-system/
CATEGORIES:AMA Events,Partner Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220511T100000
DTEND;TZID=America/Los_Angeles:20220511T110000
DTSTAMP:20260416T232956
CREATED:20220415T031008Z
LAST-MODIFIED:20220415T031008Z
UID:10001055-1652263200-1652266800@www.amasf.org
SUMMARY:The State of Search 2022 — A 360-Degree Analysis
DESCRIPTION:Begins at 12 PM CST \nThe state of search marketing is constantly shifting\, and nothing rocked it more than the pandemic. Join this free webinar to get data-backed insights into: \n\nDemand shifts during the pandemic\nGoogle updates and their impact on the web\nUser behavior and search intent\nSEO changes\n\nMake sure you have the latest data so you can craft a winning growth strategy in 2022 and beyond. Join us live to hear from the experts!
URL:https://www.amasf.org/event/the-state-of-search-2022-a-360-degree-analysis/
CATEGORIES:AMA Events,Partner Events
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END:VCALENDAR