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X-WR-CALDESC:Events for AMASF
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DTSTART:20240310T100000
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DTSTART;VALUE=DATE:20250620
DTEND;VALUE=DATE:20250621
DTSTAMP:20260417T095732
CREATED:20250528T200916Z
LAST-MODIFIED:20250528T200916Z
UID:10001295-1750377600-1750463999@www.amasf.org
SUMMARY:2025 Junior Scholars Workshop
DESCRIPTION:
URL:https://www.amasf.org/event/2025-junior-scholars-workshop/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/05/Events-2025-Junior-Scholars-Workshop.webp
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DTSTART;VALUE=DATE:20250620
DTEND;VALUE=DATE:20250623
DTSTAMP:20260417T095732
CREATED:20250528T200622Z
LAST-MODIFIED:20250528T200728Z
UID:10001294-1750377600-1750636799@www.amasf.org
SUMMARY:2025 AMA Marketing and Public Policy Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2025-ama-marketing-and-public-policy-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/05/Events-2025-AMA-Marketing-and-Public-Policy-Conference.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250624T080000
DTEND;TZID=America/Los_Angeles:20250624T100000
DTSTAMP:20260417T095732
CREATED:20250528T201123Z
LAST-MODIFIED:20250528T201123Z
UID:10001296-1750752000-1750759200@www.amasf.org
SUMMARY:Simplify\, Align\, Launch: Practical Go-to-Market Strategy Development
DESCRIPTION:
URL:https://www.amasf.org/event/simplify-align-launch-practical-go-to-market-strategy-development/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/05/Events-Simplify-Align-Launch.webp
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250625
DTEND;VALUE=DATE:20250629
DTSTAMP:20260417T095732
CREATED:20250528T201312Z
LAST-MODIFIED:20250528T201312Z
UID:10001297-1750809600-1751155199@www.amasf.org
SUMMARY:2025 AMA-Sheth Doctoral Consortium
DESCRIPTION:
URL:https://www.amasf.org/event/2025-ama-sheth-doctoral-consortium/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/05/Events-2025-AMA-Sheth-Doctoral-Consortium.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T100000
DTEND;TZID=America/Los_Angeles:20250626T110000
DTSTAMP:20260417T095732
CREATED:20250528T201552Z
LAST-MODIFIED:20250528T201552Z
UID:10001298-1750932000-1750935600@www.amasf.org
SUMMARY:LeadGen: Following the Customer Journey (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/leadgen-following-the-customer-journey-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/05/Events-LeadGen-Following-the-Customer-Journey.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250710
DTEND;VALUE=DATE:20250822
DTSTAMP:20260417T095732
CREATED:20250630T100257Z
LAST-MODIFIED:20250630T100257Z
UID:10001301-1752105600-1755820799@www.amasf.org
SUMMARY:Elevate Your Video Content: From Concept to Creation
DESCRIPTION:
URL:https://www.amasf.org/event/elevate-your-video-content-from-concept-to-creation-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Elevate-Your-Video-Content.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250716T080000
DTEND;TZID=America/Los_Angeles:20250716T100000
DTSTAMP:20260417T095732
CREATED:20250630T100810Z
LAST-MODIFIED:20250630T100810Z
UID:10001302-1752652800-1752660000@www.amasf.org
SUMMARY:Reverse Engineering Revenue
DESCRIPTION:
URL:https://www.amasf.org/event/reverse-engineering-revenue/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Reverse-Engineering-Revenue.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250717T100000
DTEND;TZID=America/Los_Angeles:20250717T110000
DTSTAMP:20260417T095732
CREATED:20250630T101016Z
LAST-MODIFIED:20250630T101016Z
UID:10001303-1752746400-1752750000@www.amasf.org
SUMMARY:Smash the Silo\, Sync the Funnel: ABX That Moves Revenue
DESCRIPTION:
URL:https://www.amasf.org/event/smash-the-silo-sync-the-funnel-abx-that-moves-revenue/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Smash-the-Silo-Sync-the-Funnel.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250722T080000
DTEND;TZID=America/Los_Angeles:20250722T100000
DTSTAMP:20260417T095732
CREATED:20250630T101359Z
LAST-MODIFIED:20250630T101454Z
UID:10001304-1753171200-1753178400@www.amasf.org
SUMMARY:Social Media Strategy & Proving ROI
DESCRIPTION:
URL:https://www.amasf.org/event/social-media-strategy-proving-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Social-Media-Strategy-ROI.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250722T110000
DTEND;TZID=America/Los_Angeles:20250722T120000
DTSTAMP:20260417T095732
CREATED:20250630T102007Z
LAST-MODIFIED:20250630T102007Z
UID:10001305-1753182000-1753185600@www.amasf.org
SUMMARY:2025 Digital Engagement Benchmarks
DESCRIPTION:
URL:https://www.amasf.org/event/2025-digital-engagement-benchmarks/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-2025-Digital-Engagement.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250723T080000
DTEND;TZID=America/Los_Angeles:20250723T100000
DTSTAMP:20260417T095732
CREATED:20250630T102448Z
LAST-MODIFIED:20250630T102448Z
UID:10001306-1753257600-1753264800@www.amasf.org
SUMMARY:How to Train Your ChatGPT
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-train-your-chatgpt/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Train-Your-ChatGPT.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250730T080000
DTEND;TZID=America/Los_Angeles:20250730T100000
DTSTAMP:20260417T095732
CREATED:20250630T102630Z
LAST-MODIFIED:20250630T102630Z
UID:10001308-1753862400-1753869600@www.amasf.org
SUMMARY:How to Train Your ChatGPT
DESCRIPTION:
URL:https://www.amasf.org/event/how-to-train-your-chatgpt-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-Train-Your-ChatGPT.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250731T100000
DTEND;TZID=America/Los_Angeles:20250731T110000
DTSTAMP:20260417T095732
CREATED:20250630T102839Z
LAST-MODIFIED:20250630T102839Z
UID:10001309-1753956000-1753959600@www.amasf.org
SUMMARY:Forging the Future: AI & Marketing Ethics (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/forging-the-future-ai-marketing-ethics-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/06/Events-AI-Marketing-Ethics.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250804
DTEND;VALUE=DATE:20250807
DTSTAMP:20260417T095732
CREATED:20250731T143548Z
LAST-MODIFIED:20250731T143548Z
UID:10001313-1754265600-1754524799@www.amasf.org
SUMMARY:2025 Global Research Conference on Marketing and Entrepreneurship
DESCRIPTION:
URL:https://www.amasf.org/event/2025-global-research-conference-on-marketing-and-entrepreneurship/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/2025-global-research-conference-on-marketing-and-entrepreneurship.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250805T080000
DTEND;TZID=America/Los_Angeles:20250826T100000
DTSTAMP:20260417T095732
CREATED:20250731T143850Z
LAST-MODIFIED:20250731T143955Z
UID:10001314-1754380800-1756202400@www.amasf.org
SUMMARY:Transform Your Marketing with AI: Hands-On Workshop Series
DESCRIPTION:
URL:https://www.amasf.org/event/transform-your-marketing-with-ai-hands-on-workshop-series/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/transform-your-marketing-with-ai-hands-on-workshop-series.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250805T100000
DTEND;TZID=America/Los_Angeles:20250805T110000
DTSTAMP:20260417T095732
CREATED:20250731T150121Z
LAST-MODIFIED:20250731T150121Z
UID:10001315-1754388000-1754391600@www.amasf.org
SUMMARY:How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights
DESCRIPTION:
URL:https://www.amasf.org/event/how-tv-drives-web-engagement-learnings-from-multiscreen-attribution-insights/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/8_5_25-Spectrum-Reach.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250806T080000
DTEND;TZID=America/Los_Angeles:20250806T100000
DTSTAMP:20260417T095732
CREATED:20250731T152122Z
LAST-MODIFIED:20250731T152122Z
UID:10001316-1754467200-1754474400@www.amasf.org
SUMMARY:Core Components of Branding
DESCRIPTION:
URL:https://www.amasf.org/event/core-components-of-branding-3/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/core-components-of-branding-aug2025.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250814T100000
DTEND;TZID=America/Los_Angeles:20250814T110000
DTSTAMP:20260417T095732
CREATED:20250731T152444Z
LAST-MODIFIED:20250731T152520Z
UID:10001317-1755165600-1755169200@www.amasf.org
SUMMARY:Skills employers want\, Experiences students need
DESCRIPTION:
URL:https://www.amasf.org/event/skills-employers-want-experiences-students-need/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/unlock-your-professional-marketing-potential.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T080000
DTEND;TZID=America/Los_Angeles:20250820T110000
DTSTAMP:20260417T095732
CREATED:20250731T153038Z
LAST-MODIFIED:20250731T153038Z
UID:10001318-1755676800-1755687600@www.amasf.org
SUMMARY:Beyond the Funnel: A Playground Approach to Lifecycle Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/beyond-the-funnel-a-playground-approach-to-lifecycle-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/beyond-the-funnel-a-playground-approach-to-lifecycle-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T100000
DTEND;TZID=America/Los_Angeles:20250821T110000
DTSTAMP:20260417T095732
CREATED:20250731T153544Z
LAST-MODIFIED:20250731T153544Z
UID:10001319-1755770400-1755774000@www.amasf.org
SUMMARY:From Batch-and-Blast to 1:1 Messaging: How AI is Redefining Email Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/from-batch-and-blast-to-11-messaging-how-ai-is-redefining-email-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T150000
DTEND;TZID=America/Los_Angeles:20250821T170000
DTSTAMP:20260417T095732
CREATED:20250814T160241Z
LAST-MODIFIED:20250814T160538Z
UID:10001325-1755788400-1755795600@www.amasf.org
SUMMARY:Partner Event - BAARC - On Your Feet Again Charity Fundraiser Walk
DESCRIPTION:The AMA SF is supporting the On Your Feet Again Charity Fundraiser Walk  to help those who have fallen on hard times in the advertising community – Sign up on the BAARC Site \n \n 
URL:https://www.amasf.org/event/baarc-on-your-feet-again-charity-fundraiser-walk/
CATEGORIES:AMA SF Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/08/Baarc-e1755187466611.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250822
DTEND;VALUE=DATE:20250825
DTSTAMP:20260417T095732
CREATED:20250731T153954Z
LAST-MODIFIED:20250731T153954Z
UID:10001320-1755820800-1756079999@www.amasf.org
SUMMARY:2025 AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/2025-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/2025-ama-summer-academic-conference.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T060000
DTEND;TZID=America/Los_Angeles:20250822T103000
DTSTAMP:20260417T095732
CREATED:20250731T154326Z
LAST-MODIFIED:20250731T154326Z
UID:10001321-1755842400-1755858600@www.amasf.org
SUMMARY:DocSIG Pre-Conference at AMA Summer Academic Conference
DESCRIPTION:
URL:https://www.amasf.org/event/docsig-pre-conference-at-ama-summer-academic-conference/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/docsig-pre-conference-at-ama-summer-academic-conference.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250826
DTEND;VALUE=DATE:20250828
DTSTAMP:20260417T095732
CREATED:20250731T155009Z
LAST-MODIFIED:20250827T163006Z
UID:10001323-1756245600-1756331999@www.amasf.org
SUMMARY:From Search to Suggestion: Positioning Your Brand for AI-Powered Discovery
DESCRIPTION:
URL:https://www.amasf.org/event/from-search-to-suggestion-positioning-your-brand-for-ai-powered-discovery/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/from-search-to-suggestion-positioning-your-brand-for-ai-powered-discovery.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250827T080000
DTEND;TZID=America/Los_Angeles:20250827T100000
DTSTAMP:20260417T095732
CREATED:20250731T154755Z
LAST-MODIFIED:20250827T152100Z
UID:10001322-1756281600-1756288800@www.amasf.org
SUMMARY:Secrets of Stakeholder Management
DESCRIPTION:
URL:https://www.amasf.org/event/secrets-of-stakeholder-management/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/secrets-of-stakeholder-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250828T100000
DTEND;TZID=America/Los_Angeles:20250828T110000
DTSTAMP:20260417T095732
CREATED:20250731T155338Z
LAST-MODIFIED:20250731T155338Z
UID:10001324-1756375200-1756378800@www.amasf.org
SUMMARY:Jokes Up\, Humor in Marketing is In (Members Only)
DESCRIPTION:
URL:https://www.amasf.org/event/jokes-up-humor-in-marketing-is-in-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/07/jokes-up-humor-in-marketing-is-in-members-onl.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250904T100000
DTEND;TZID=America/Los_Angeles:20250904T110000
DTSTAMP:20260417T095732
CREATED:20250827T122905Z
LAST-MODIFIED:20250827T123811Z
UID:10001328-1756980000-1756983600@www.amasf.org
SUMMARY:Accelerate\, Align\, Approve: Creative Workflow Best Practices
DESCRIPTION:
URL:https://www.amasf.org/event/accelerate-align-approve-creative-workflow-best-practices/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/08/accelerate-align-approve-creative-workflow-best-practices.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250910T100000
DTEND;TZID=America/Los_Angeles:20250910T110000
DTSTAMP:20260417T095732
CREATED:20250827T132031Z
LAST-MODIFIED:20250827T132325Z
UID:10001329-1757498400-1757502000@www.amasf.org
SUMMARY:What 1.6 Billion Form Interactions Reveal About UX\, Conversions\, and Drop-Off
DESCRIPTION:
URL:https://www.amasf.org/event/what-1-6-billion-form-interactions-reveal-about-ux-conversions-and-drop-off/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/08/what-1-6-billion-form-interactions-reveal-about-ux-conversions-and-drop-off.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250912T100000
DTEND;TZID=America/Los_Angeles:20250912T110000
DTSTAMP:20260417T095732
CREATED:20250827T132534Z
LAST-MODIFIED:20250827T132534Z
UID:10001330-1757671200-1757674800@www.amasf.org
SUMMARY:The Future of Marketing Education: Why Your Students Need Marketing Operations Skills
DESCRIPTION:
URL:https://www.amasf.org/event/the-future-of-marketing-education-why-your-students-need-marketing-operations-skills/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/08/the-future-of-marketing-education-why-your-students-need-marketing-operations-skills.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250915
DTEND;VALUE=DATE:20250918
DTSTAMP:20260417T095732
CREATED:20250827T135409Z
LAST-MODIFIED:20250827T135409Z
UID:10001331-1757894400-1758153599@www.amasf.org
SUMMARY:AMA x Content Marketing World 2025
DESCRIPTION:
URL:https://www.amasf.org/event/ama-x-content-marketing-world-2025/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2025/08/ama-x-content-marketing-world-2025.webp
END:VEVENT
END:VCALENDAR