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DTSTART;TZID=America/Los_Angeles:20201008T110000
DTEND;TZID=America/Los_Angeles:20201008T120000
DTSTAMP:20260821T042914
CREATED:20200922T194853Z
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UID:10000903-1602154800-1602158400@www.amasf.org
SUMMARY:The Big Shift: Redefining Marketing in a More Diverse America
DESCRIPTION:Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. \n\n\nThe convergence of a changing demography\, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly\, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. \nThis special AMA webinar takes a critical look at the past\, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. \nAttendees can expect to walk away with: \n\nA better understanding on the new “total-market” approach.\nHow to talk to a multicultural audience in a more inclusive and efficient way.\n\nWe look forward to seeing you on October 8th! \n  \n\nDistinguished Panelists\nLarissa Acosta\, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank \n \nLarissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic\, African American\, Asian\, LGBTQ\, American Indian/ Alaskan Native\, People with Disabilities\, Military/Veterans\, Students\, Emerging Affluent). In this role\, her team manages marketing efforts to build the Wells Fargo brand through culturally relevant campaigns\, media activations\, and content programs. \nHer 20-year marketing career has enabled her to work in multiple verticals including financial services\, telecommunications\, CPG\, higher education\, and government services. \nShe has consistently advocated and developed strategies that lean into cultural insights to drive overall business performance. \n  \nDaneyni Sanguinetti\, Marketing Director\, Multicultural Marketing @ Coca-Cola \n \nAs Director  Multicultural Marketing for  The Coca-Cola Company North America\,  Daneyni  Sanguinetti is responsible for stewarding the accelerated volume and profit performance of the company brand portfolio in designated high index multicultural markets working closely with multiple cross-functional teams\, Brands\, Customers\, and Bottlers to win with the MC Consumers. This includes development and/or integration of customer-specific programs across key channels and overall Multicultural region strategy. She also serves as the Multicultural subject-matter expert liaison to the brand teams\, driving the integration of MC consumer insights into their marketing strategies and ensuring accurate representation and relevant message across the brands’ content. Additionally\, in this role she is focused on enhancing the company’s MC IQ  to ensure leaders develop the capability to support the organization’s multicultural strategy. \n  \n\nKimberley McArthur\, Brand Experience\, Multicultural Strategy @ General Mills \n \nA bilingual\, bi-cultural brand storyteller and cultural engagement strategist with nearly two decades of expertise in Multicultural Marketing\, Kimberley has built a career on a deep curiosity about people and the nuances of culture and identity. Currently leading Multicultural Strategy and Engagement at General Mills\, she leverages her cross-functional and cross-category experience to develop strategic campaigns that drive authentic engagement. Prior to her current role\, Kimberley was a key leader within such agencies as Edelman Public Relations\, Olson Advertising\, and Bravo/Young & Rubicam\, delivering successful campaigns for a diverse set of Global and US clients across a range of industries. She is passionate about making a difference with the work she helps to bring into the world. \n  \nNneka Carrie Ude @ Arc Worldwide \n \nNneka Ude is a marketer and brand strategist that thrives at the intersection of data and identity. A native Chicago native\, Nneka has spent over 15 years driving brand\, shopper and experiential strategy for some of Chicago’s most prominent agencies. Currently she serves as a VP\, Strategy Director for Leo Burnett’s shopper marketing unit\, Arc Worldwide; guiding shopper and brand strategy\, retail engagement\, and thought leadership for accounts like Intel\, Samsung Home Appliances\, and U.S. Cellular Corporation. \nNneka sees advertising as more than just a function of marketing\, but rather an opportunity to reframe narratives and move people to action. As a whitespace thinker and strategic leader\, she has helped brands like Hillshire Farm\, Barefoot Wines\, Coca-Cola\, CenturyLink\, and Maker’s Mark navigate the complexities of people\, tech\, and culture. \nHer work and interest in people\, tech and culture extends beyond the agency world and into Chicago’s startup and business community. She has consulted with numerous tech startups – including Black Tech Mecca\, Citispoon\, and Desirelist\, helping each organization tap into the nuances of their respective markets and develop strategies that position them to win. Her passion for people is also embodied in the work she does within the community. She currently sits on the boards of the Nautilus School and the Neighborhood Housing Services (associate board)\, and is an active volunteer and instructor for The Gray Matter Experience. \nNneka is a graduate of the University of Illinois at Urbana-Champaign and holds a MBA in Marketing from Loyola University Chicago. \n  \nModerator\nDr. Jake Beniflah @ Center for Multicultural Science \n \nDr. Jake Beniflah is the founding Executive Director of the Center for Multicultural Science\, a non-profit\, non-partisan multicultural marketing research think tank and data science accelerator. He is a nationally recognized thought leader and an ad tech innovator. He is a subject matter expert in data science and Latino marketing and the founding editor of the Journal of Cultural Marketing Strategy. He recently published his first book called\, The Big Shift: Redefining Marketing in a Multicultural America\, which he will spend a few minutes today to present the key themes. Dr. Jake will be moderating today’s discussion panel.
URL:https://www.amasf.org/event/the-big-shift-redefining-marketing-in-a-more-diverse-america/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200922T120000
DTEND;TZID=America/Los_Angeles:20200922T130000
DTSTAMP:20260821T042914
CREATED:20200901T052718Z
LAST-MODIFIED:20200922T195016Z
UID:10000893-1600776000-1600779600@www.amasf.org
SUMMARY:Career Toolbox: Tips & tools for a successful job search in a virtual world
DESCRIPTION:Learn tips & strategies from top career development and recruitment professionals to plan your next career move in a virtual world. \nThe last few months have created unique challenges for those looking for a job or considering their next career move\, but those challenges also present opportunities. An increase in remote working opens up more options for the job seeker\, but also requires new strategies to help you identify and land the perfect job. \nJoin the American Marketing Association SF on September 22 for a Lunch & Learn session where you’ll hear from top career development and recruitment professionals\, who will share their tips and strategies for: \n\nPlanning your next career move\nConducting a successful job search\nStanding out in a crowded job market\nAcing the virtual interview and more\n\n25 lucky attendees will receive a FREE resume review from a recruitment professional. Attend the event for details on how to get your FREE resume review. \nDon’t miss this opportunity to hear from the experts and get an edge on your competition. \n\nSPECIAL THANKS TO OUR EVENT SPONSORS
URL:https://www.amasf.org/event/career-toolbox-tips-tools-for-a-successful-job-search-in-a-virtual-world/
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200625T160000
DTEND;TZID=America/Los_Angeles:20200625T171500
DTSTAMP:20260821T042914
CREATED:20200617T225152Z
LAST-MODIFIED:20200623T123751Z
UID:10000875-1593100800-1593105300@www.amasf.org
SUMMARY:Marketing Confessions: A Virtual Mix & Mingle with the AMA San Francisco
DESCRIPTION:
URL:https://www.amasf.org/event/marketing-confessions-a-virtual-mix-mingle-with-the-ama-san-francisco/
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20200326T180000
DTEND;TZID=America/Los_Angeles:20200326T203000
DTSTAMP:20260821T042914
CREATED:20200306T061748Z
LAST-MODIFIED:20230616T003940Z
UID:10000850-1585245600-1585254600@www.amasf.org
SUMMARY:AMA SF Presents: Women Marketing Leaders Tell All
DESCRIPTION:In the last few years\, we have seen marketing teams move past driving brand growth to focus more on driving revenue and customer engagement. This shift in focus has made it possible for marketing to become a closer ally of business execution\, and it has resulted in a higher percentage of women marketers moving into leadership roles and getting a seat at the table. How have women in marketing navigated crucial stages of their career into the executive suite\, and what has been their journey to finding their own voice and achieving career growth? \n  \nJoin the AMA San Francisco to hear from prominent senior marketing leaders as they discuss their secrets to success\, facing head-on today’s marketplace challenges\, and how women can fast-track career growth in today’s highly competitive job market. \nThis event is FREE for AMA SF members* \n  \nSPEAKERS  \nSydney Sloan. CMO @SalesLoft \n \nSydney has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is currently the Chief Marketing Officer at SalesLoft and has held senior leadership roles at Adobe and Alfresco. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing technology landscape. Utilizing a variety of digital touchpoints and account-based strategies\, she has established proven techniques for increasing customer engagement and loyalty. Her thought leadership in the field has confirmed Sydney as a leader in B2B marketing strategy. \n  \nCathy Novelli Song. VP of Marketing & Communications @Rakuten Ready \n \nCathy serves as the Vice President of Marketing + Communications at Rakuten Ready. In this role\, she oversees all owned\, earned\, and paid media\, and manages all marketing organizations. Cathy has two decades of experience in marketing\, advertising\, and media. Prior to joining Curbside\, Cathy held executive and leadership roles at Quantcast\, Pandora\, Yahoo\, MySpace and Say Media. Before she led marketing and monetization strategy at these publishers and platforms\, she spent years in advertising sales\, as well as on the agency side\, planning and buying media for clients such as Hewlett Packard and GM. \n  \nGuisselle Nuñez. Head of Marketing & Government Relations @ Chabot-Las Positas Community College District \n \nGuisselle is focused on helping organizations and individuals achieve success through enduring marketing and personal branding strategies. She’s the head of marketing and government relations for Chabot-Las Positas Community College District\, in Alameda County where she’s responsible for communicating the value of a community college education to prospective students and community.  A speaker and author of “Take Charge of Your Brand\,”  which helps women learn to communicate their value by building a strong personal brand. www.guissellenunez.com \n  \nJenny Sagstrom. CEO & Co-Founder @ Skona \n \nAs the co-founder and CEO of Sköna\, Jenny has lead a successful boutique creative agency based in San Francisco and Sweden. Her global agency has lead marketing strategy and design for some of Silicon Valley’s most well known B2B brands including Snowflake Computing\, Salesforce\, Figure Eight\, Mercuri International\, and more. With almost 20 years in the San Francisco Bay Area\, Jenny knows the market and area very well and she is an entrepreneur in one of the most dynamic environments in the world. She has great knowledge within the fields of start-ups\, marketing\, entrepreneurship\, brand strategy and business development. Jenny holds a BA from the University of Reading in Economics and International Relations. \n  \nLaurie Dewan. VP Customer Insights and Analytics @ Healthline Media \n \nLaurie Dewan joined Healthline Media in 2019 to lead a new Customer Insights and Analytics function at the company. Laurie has built a team that leads research and data initiatives that empower Healthline to create insight-driven content and tools to help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA)\, where she oversaw research initiatives across all titles in EA’s portfolio and worked cross-functionally to drive new concept generation. She is a three-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \n  \nMODERATOR  \nLaliv Hadar. VP of Marketing & Brand @ Invision Communications \n \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, has proven herself as a successful leader and people developer/mentor. Laliv spent her early days at AOL and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for events and communications leader InVision Communications. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad. \n\nSPONSORS \n\n \n\n \n\n \n* Use your Member Email for FREE Registration if you Register Before Day of Event.  Simply use your Member email address and enter it via the BLUE Link which says “Enter Promotional Code” and select the Fee Member ticket that will show once you enter your email.    This is only available to SF Chapter Members and not AMA Members at Large (if you need assistance email info@amasf.org).
URL:https://www.amasf.org/event/ama-sf-presents-women-marketing-leaders-tell-all/
LOCATION:One Kearny Club\, 23 Geary St.\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200227T180000
DTEND;TZID=America/Los_Angeles:20200227T200000
DTSTAMP:20260821T042914
CREATED:20200121T014512Z
LAST-MODIFIED:20200224T191258Z
UID:10000839-1582826400-1582833600@www.amasf.org
SUMMARY:AMA SF Presents: The Joy & Terror of Freelancing
DESCRIPTION:According to a recent study\, there are now 57 million Americans in the freelance economy\, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now\, have been or will be at some point in your career; whether it’s because you’re between jobs or simply want to be your own boss. \nJoin us as we discuss the ins and outs of freelancing – and learn tips and tricks to staying happy and profitable! \n  \n  \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). \nSPEAKERS  \nDavid Corfield. Co-founder & CEO @ LifeWork \n \nDavid’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork\, a platform that helps freelancers get paid while they work\, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5\, working in partnership with Berkeley Law and the Freelance Writers of California Unite group to find innovative ways around the ruling. \n  \nKristen Tate. Owner & Lead Editor @ Blue Garrett \n \nKristen Tate is the owner and lead editor at the Blue Garret\, which helps authors transform their books from rough draft to finished product\, and author of the forthcoming book A Year of Reading about Writing. She is the founder of the Bay Area chapter of the Editorial Freelancers Association\, as well as a member of the American Copy Editors Society. Kristen’s idea of a good time is a fierce game of Bananagrams in a dive bar. \n  \nJanice Cuban. Freelance Copywriter \n \nWordsmith. Content creator. Marketing writer. Whatever you call her\, Janice Cuban loves to churn out copy – from websites to email campaigns\, blogs\, apps\, and more. She’s helped dozens of enterprise companies\, scrappy start-ups\, and consultants transform ideas into unique messages\, strengthen their brands\, and win over customers. Janice is also an avid blogger on freelancing life and currently writing a memoir about Silicon Valley. When not working\, she geeks out on marketing trends and soaks in high doses of pop culture\, film\, and art. \n  \nEric Weidner. VP of Technology @ AMA SF \n \nEric Weidner is a 23-year veteran of online marketing. He has worked for many industries including consumer\, hi-tech\, finance\, real estate\, automotive\, industrial and military\, but currently\, most of his clients are small to mid-sized pharmaceuticals. He has been a freelancer and has managed large\, offsite teams composed of freelancers across the globe. \n  \nSPONSORS  \nOut of Office / Work Club \n \nJoin other passionate marketers for coworking meetups at the best Bay Area coffee shops. \n  \nCreative Circle \n \nDigital + Creative Staffing \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership).
URL:https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200129T173000
DTEND;TZID=America/Los_Angeles:20200129T210000
DTSTAMP:20260821T042914
CREATED:20191209T081304Z
LAST-MODIFIED:20200129T163946Z
UID:10000822-1580319000-1580331600@www.amasf.org
SUMMARY:AMA SF Presents: The Marketing Career Accelerator
DESCRIPTION:Please note that this is an 18 and older event. Those under 21 years old will be provided with wrist bands. \nThe AMA SF is excited to announce one of our most anticipated events all year\, our Marketing Career Accelerator. This event connects Bay Area Marketers to Career Advancement Opportunities through networking and impactful programming. Dress to impress and come meet Bay Area recruiters and Companies hiring for various Marketing Positions. Opportunities range from Internships to Senior Marketing positions across all industries. \n  \nWhat to expect at this event…. \n\nHosted Beer\, Wine & Water\nHosted Hors d’oeuvres\nResume Review Station\nCreative Portfolio Station\nFeature Presentation by Robert Half/The Creative Group\n2020 Hiring and Compensation Trends  by Christina De La Cruz\nWorkshop by Robert Half/The Creative Group\nDon’t Just Polish Your Resume\, Polish Your Brand by Lizzy Schultz\n\n  \nThank You to our Platinum Sponsor!! \n  \n  \nThank You to our Gold Sponsor!! \n  \nThe Crawford Group recruits for candidates with the following expertise: \n\nAccount-based marketing managers\nAdvertising/paid media\nBrand Strategists\nCommunications Specialists\nCampain Managers\nContent Manager/Strategist\nCopy writer/editor\nDigital Marketing Managers\nEvent Marketing Managers\nGraphic Designers\nCommunications Managers\nMarcom Managers\nData Analysts\nSEM/SEO specialists\nSocial Media Managers\nUX/UI Designers\nand more…\n\n  \nThank You to our Sponsor!! \n \nThe Creative Circle is currently hiring for the following roles: \n\nMarketing Director\nMarketing Coordinator\nMarketing & Events Specialist\nMarketing Program Manager\nMarketing Automation Manager\nMarketing Copy Writer\nMarketing Operations Managers\nMarketing Project Managers\n\n  \nOther Participating Companies/Firms \n \nAdobe is currently hiring for the following roles: \n\nMarketing Manager\nDx Marketing Manager\nMarket Specialist\nData Analyst\, Marketing Analytics Products\nGrowth Marketing Manager\, Adobe Spark MBA Intern\nExperience Designer\, Adobe Marketing Cloud\nProduct Marketing Manager\, AEM Sites MBA Intern\nMarketing Intern\nSr. Director Strategic Marketing\, Adobe Experience Platform\n\n  \n \nRaphael House is looking for volunteers to help them with the following services: \n\nGraphic Design\nGoogle Ads\nNon-profit Marketing\n\n  \nMore to be announced… \nGeneral Assembly is a pioneer in education and career transformation\, specializing in today’s most in-demand skills. As the leading source for training\, staffing\, and career transitions\, General Assembly fosters a flourishing community of professionals pursuing careers they love.
URL:https://www.amasf.org/event/3rd-annual-marketing-career-accelerator/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191204T173000
DTEND;TZID=America/Los_Angeles:20191204T210000
DTSTAMP:20260821T042914
CREATED:20191015T223029Z
LAST-MODIFIED:20191215T141007Z
UID:10000811-1575480600-1575493200@www.amasf.org
SUMMARY:Jingle Mix & Mingle Holiday Party with AMA SF & PRSA SF
DESCRIPTION:Back by popular demand is our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the American Marketing Association and Public Relations Society of America\, SF Chapters (AMA SF & PRSA SF)\nWhat To Expect? \n\nAll admission tickets come with 1 drink ticket\nPhotobooth Fun\nDancing\nHoliday Inspired Hors d’oeuvres\nSwag Bags!\nNetworking amongst San Francisco’s finest Marketing and PR professionals\n\nIn the name of giving this event will feature a Toys fo Tots Toy Drive and Silent Auction in which all proceeds will benefit the Raphael House. Bring a toy and receive an additonal drink ticket! Register now as this event will sell out. Early bird tickets available until Nov 20th. \nPlatinum Sponsor\n  \n  \nGold Sponsor\n\n  \nSilver Sponsors\n\n \n\n \n\n 
URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf/
LOCATION:Hawthorne\, 46 Geary St.\, San Francisco\, ca\, 94108\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191114T180000
DTEND;TZID=America/Los_Angeles:20191114T200000
DTSTAMP:20260821T042914
CREATED:20191101T180048Z
LAST-MODIFIED:20191115T003045Z
UID:10000821-1573754400-1573761600@www.amasf.org
SUMMARY:Sparking Marketing Relationships in Silicon Valley with AMA
DESCRIPTION:Join us for a fun evening of Wine Sipping and Marketing Sparking. Connect with our board members\, network with Silicon Valley’s finest Marketing professionals and discover new opportunities while enjoying a nice fall-evening AMA style.\n\nSign-up early to save money! \nAMA members will get a complimentary drink. \nSmall bites will be provided. \nVenue located just a few steps from Caltrain (Palo Alto). Accessible Parking.
URL:https://www.amasf.org/event/sparking-marketing-relationships-in-silicon-valley-with-ama/
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/11/Sparking-Marketing-Relationships-in-Silicon-Valley-with-AMA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191024T180000
DTEND;TZID=America/Los_Angeles:20191024T200000
DTSTAMP:20260821T042914
CREATED:20190903T054559Z
LAST-MODIFIED:20191024T234556Z
UID:10000796-1571940000-1571947200@www.amasf.org
SUMMARY:Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA
DESCRIPTION:What we know: The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. It’s more of a jigsaw puzzle. Wouldn’t it be great to have some sort of insight tool that can shed light on the real customer path – the behaviors\, attitudes\, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients. \n  \nSPEAKER  \nAliza Pollack\, Qualitative Research Strategist @ Aliza Pollack Consulting \n \nWith 20 years of international insights work across a range of categories from auto to beauty\, luxury to spirits\, technology to health and wellness\, Aliza is a seasoned thinker who pushes to the why and the so what. \nShe thrives on digging into consumers’ attitude and behaviors and translating them into meaningful insights for brands. Her work has informed strategic marketing initiatives ranging from positioning to activation development to innovation. And\, has talked to people about their most internal\, intimate issues (illness\, finance) to their most external\, superficial (cosmetics\, cars). Recent work has involved creating patient journeys for a new to market pharma brand\, working with UX designers to build a better car buying experience\, and helping a wireless provider understand how to better serve their small business market. \nEVENT PARTNER \n \nVENUE PARTNER \n \n*By purchasing a ticket to this event you give the AMA SF and QRCA permission to share your contact information with event partners.”
URL:https://www.amasf.org/event/customer-journey-mapping-the-swiss-army-knife-of-insight-tools-hosted-by-the-ama-sf-qrca/
LOCATION:360 Labs\, 274 Brannan St\, 5th Floor\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190910T180000
DTEND;TZID=America/Los_Angeles:20190910T210000
DTSTAMP:20260821T042914
CREATED:20190805T183111Z
LAST-MODIFIED:20190911T000135Z
UID:10000787-1568138400-1568149200@www.amasf.org
SUMMARY:California's New Privacy Regulations: What Marketers Need to Know Now
DESCRIPTION:Is your organization ready for CCPA? The California Consumer Privacy Act (CCPA) becomes law on January 1\, 2020. Since California represents over 12% of the US population and is one of the world’s largest economies\, everyone needs to pay attention. \nOur expert panel will help you: \n\nSee the big picture.\nFigure out whether your business or clients are impacted.\nGet insights into how to help your business or clients comply.\nUnderstand how executives\, IT and sales/marketing can work together.\n\nAlthough it sounds like a nuisance\, and it can be a challenge\, CCPA can be a boon for organizations that do it right – particularly in this time of consumer mistrust. \nPlease join the AMA SF to get the insights you need to apply these critical regulations to your or your clients’ business. \nPANEL \nRaj Raghavan. CEO @ Credio \n \nRaj Raghavan is the CEO of Credio\, Inc.  Credio\, Inc. is focused on privacy with an emphasis on data protection.  Credio\, Inc. is proud to champion women in privacy movement. \nRaj has spent the last 20 years helping large corporations protect their digital assets while enabling business transformation.  Raj believes in a balance of cybersecurity and privacy with business impact to ensure the investments are made in the relevant initiatives. \nRaj has also worked on social projects in Asia and Africa on micropayments funded by The Gates foundation. \nCarrie Rasmussen. Chief Information Officer (CIO) @ Save Mart Companies  \n \nCarrie is a technology leader experienced in technology innovation. She is responsible for helping to define The Save Mart Companies’ long term strategic direction ensuring that the IT organization is aligned and executing to achieve the company’s business goals. She is the companies ‘go to’ leader to create highly motivated teams that can respond to fast pace changing demands. 20 years of progressive executive leadership experienced in back office\, supply chain\, marketing and retail technology. \nTom Myers. Data Compliance Director @ FocusVision \n \nDuring Tom’s 18+ year tenure with FocusVision he has been actively involved in helping market researchers through the increasingly complicated world of privacy related rules\, guidelines and laws.  In 2007\, when research respondent privacy became the hot topic for market researchers\, Tom understood that tackling this subject head-on was the only way to avoid confusion\, misinterpretation and\, ultimately\, research paralysis. When GDPR became law\, Tom took on the director of compliance role to focus on privacy law and is once again encouraging clients to engage in “the privacy conversation”. Given that most new laws are intentionally ambiguous\, and CCPA is no exception\, clarity is the key factor to taking correct and appropriate action. \nTravis Killion. Director of Digital Product Management @ Albertsons Companies \n \nTravis Killion is an executive who has been working with Internet technologies for over 20 years. The majority of the first decade was in software development and the second decade in product management. Regardless of the focus\, Travis has always kept the customer at the center of the thought process in order to connect technology and business to create great customer experiences and business outcomes. The business domains have spanned from Realtor.com and creating the first online MLS aggregated search\, SmartZip.com for using data to help provide insight into real-estate purchases\, oDesk.com (now upwork.com) for helping form the online consulting platform\, and at Albertsons building a word class loyalty platform where digital technologies meet brick and mortar stores. In every case\, data has been the foundation to build upon. \nLisa Hawke. VP Security & Compliance @ Everlaw \n \nLisa Hawke is the VP Security and Compliance at Everlaw\, a legal technology company based in Oakland\, CA with operations in North America\, Europe and Australia. At Everlaw\, Lisa is responsible for the company’s security\, privacy and compliance program development and implementation. She created and scaled the program as the company grew from 25 to over 160 people\, and achieved SOC 2 Type 2 certification in Security\, Privacy\, Confidentiality and Availability as well as FedRAMP In Process. She is admitted to the bar in New York and Massachusetts and a Board Member and Vice-Chair of Women in Security and Privacy (www.wisporg.com). Follow her on Twitter @ldhawke. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \nVENUE SPONSOR
URL:https://www.amasf.org/event/californias-new-privacy-regulations-what-marketers-need-to-know-now/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190828T180000
DTEND;TZID=America/Los_Angeles:20190828T210000
DTSTAMP:20260821T042914
CREATED:20190804T113211Z
LAST-MODIFIED:20191003T141315Z
UID:10000786-1567015200-1567026000@www.amasf.org
SUMMARY:Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape
DESCRIPTION:The market research industry is evolving.  Here’s your chance to learn what’s new\, unique and innovative in the world of qualitative and quantitative market research. You’ll hear from some of the Bay Area’s leading market researchers on what their companies are doing right now to gain a better understanding of how their customers and prospects think and what motivates them to buy. \nAs marketers we’re always looking for the next new technology that will give us insights into customer truths. We can no longer rely solely on simple surveys or focus groups to give us the answers to win new customers. You’ll also find out how new cutting-edge technology can uncover what your competition is up to. That alone is worth the price of admission! \nPANEL \nModerator:\nJamin Brazil\, CEO and Cofounder of HubUx \n \nJamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years\, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. 

As the previous CEO of FocusVision\, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, conducting one of the first ones in 1996 and founded a top survey platform\, Decipher\, in 2000. \nToday\, Brazil is the co-founder and CEO of HubUx\, a modern project management platform for researchers\, and the host of the Happy Market Research podcast. \nPanelist:\nRogier Verhulst – Sr. Director\, Market Research – Global Marketing at LinkedIn \n \nRogier has 15 years of experience in data analysis and market research working for a variety of companies including WPP\, Microsoft and LinkedIn – managing teams and helping clients and product\, sales and marketing organizations make better informed decisions. A strong advocate of a data driven sales\, product and marketing approach and turning complex data into simple and compelling stories and tools. Interested in combining the best from big data and attitudinal research to help build better products. Extensive experience designing\, executing and managing market research and generating insights that answer “so whats”. \nPanelist:\nTed Pulsifer – CRO Market Cube \n \nTed Pulsifer has over twenty years of executive and sales leadership experience. After launching his business development career at GE and AOL\, Ted harnessed his technology and service-centric background to embark on a journey into marketing research and data collection that began with Peanut Labs/Dynata before serving as Regional Vice President for Lucid. Today\, Ted is Partner and CRO for Market Cube\, which empowers faster and more creative data collection globally with best-in-class expertise\, technology and services. When not working\, Ted can be found hunting for unusual and amazing wines\, or on the water with his family in Charleston\, SC. \nPanelist:\nJanet Standen – Co-Founder\, Scoot Insights\n \n \nJanet co-founded Scoot Insights with Katrina Noelle in 2015\, to bring actionable qualitative insights to businesses\, with an accelerated process that does not compromise depth of learning. Leveraging over 25 years of business and marketing experience to help management teams choose better directions. Janet has a breadth of expertise in User\, Consumer\, Customer and Employee research gained from the US and the UK/Europe\, and has worked in many categories including food & beverages\, education\, electronics\, energy\, pet care\, retail\, social media\, tech\, beauty\, financial services\, toys\, health care\, automotive\, etc. \nJanet currently serves on the board of the Qualitative Research Consultants Association and as Board Chair for Matter of Trust. She is also an active member of AMA\, WIRe\, EPIC\, BayCHI\, Insights Association\, and UXPA. \nPanelist:\nDom Ricchetti – Insights Architect\, ServiceNow \n \nAs the lead Insights Architect at ServiceNow\, Dom Ricchetti designs research methods and frameworks\, including for personas\, Jobs-to-be-Done\, and Business Process Modeling. As a former Senior Vice President at Radius Global Market Research\, Dom led a wide range of studies across industries. He ran many unique\, complex and advanced analytics studies. Over his career\, he also worked on Agile\, TQM\, Six Sigma\, and Baldrige Excellence projects. He has an engineering and computer science degree\, with graduate studies in operations research\, marketing strategy\, and business planning. \nServiceNow is a leader in enterprise cloud and workflow solutions with 36% YoY growth and over 8\,000 employees\, #3 on Forbes Future 50 List\, a LinkedIn Top Company\, and rated by Gartner as a technology industry leader. \n  \nEVENT SPONSORS \n \nThe only insights software technology company that can bring you close enough to your customers to have full understanding of how they think\, feel and act.  \n  \n \nHatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible\, dynamic\, results-oriented platform that works across multiple devices and operating systems. For participants\, it’s like a social networking site; it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators\, it boasts a powerful\, intuitive back end that makes getting and organizing the data necessary an easy task. Visit with us at the HatchTank booth to learn more. \n  \n \n\nHarmon Research Group LLC is a boutique data collection specialist\, a “high value” alternative to the larger firms. We provide research services for MR consultancies around the world\, across a broad range of industries. Our services include web survey programming and hosting\, as well as CATI/ multimode\, and various qualitative services. \n  \n \nAt L&E we make connections to create conversations that help our clients make better decisions\, so allowing us to give back to our communities and grow our connections. Since 1984\, L&E has successfully recruited consumers\, healthcare professionals\, and business professionals – for virtually every type of market research project. We believe great conversations are facilitated by a combination of human talent and technology. Discover our top-notch facilities in Austin\, Charlotte\, Cincinnati\, Columbus\, Denver\, Kansas City\, Minneapolis\, Raleigh\, San Francisco – East Bay Area\, St. Louis and Tampa. \n  \n \nVeridata Insights is your one-stop shop for online data collection.  Built upon the latest technology and the best customer service team around\, we provide unparalleled reach among consumers\, business professionals and specialized\, target audiences.  Our employees have the necessary experience\, passion and creativity to deliver the ultimate customer experience.   In an industry that is continually being dominated by larger and ever faceless companies\, we are the partner who understands you.  Our customers come to us for piece-of-mind\, knowing that with Veridata Insights as their partner\, their projects will be executed on time\, on budget and stress free. \n  \n\n \nSampleChain’s goal is to help the Market Research industry create a clean\, healthy and efficient ecosystem. SampleChain works with partners to help them increase their earnings per click and reduce clicks per complete\, improve quality\, increase conversion\, and create a better understanding of longitudinal behaviors. \n  \n \nStitched Insights turns any customer text into AI Focus Groups that answer survey questions. \n  \n \nMadrone Studios is a full-service creative agency specializing in creating immersive experiences through the marriage of light\, visuals\, sound and cutting-edge technology. We use new media\, video production\, immersive projection and interactive technologies to create memorable experiences. \n  \n \nWhen you come to the studio for your headshot\, you receive an unparalleled client experience and our signature quality craftsmanship in the products you receive. So go ahead and treat yourself to your new favorite photo! \n  \nVENUE PARTNER
URL:https://www.amasf.org/event/understanding-your-customer-how-innovation-is-changing-the-research-and-insights-landscape/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190731T180000
DTEND;TZID=America/Los_Angeles:20190731T210000
DTSTAMP:20260821T042914
CREATED:20190708T073037Z
LAST-MODIFIED:20190731T141831Z
UID:10000776-1564596000-1564606800@www.amasf.org
SUMMARY:AMA SF Summer Partay
DESCRIPTION:Whether you are looking to network for your next job or you simply want to learn more about what the American Marketing Association’s San Francisco (AMA SF) chapter has to offer\, we invite you to join the AMA SF for a kickoff party to celebrate the summer and meet our 2019-2020 Board of Directors! \nDuring the event you’ll be able to enjoy some tasty cocktails and delicious appetizers in a laid back environment while networking with other Bay Area marketers. \nTicket price includes: (1) drink + delicious French-Vietnamese inspired hors d’oeuvres from Le Colonial. \nThere will be a hosted bar for additional drinks for purchase. \nSponsors\n\nBank of England: Buying a Home? Or refinancing? Bank of England is your one stop national lender licensed in all 50 states – educating one customer at time! Reach out to Dan or Tiffany for your personalized home buying or refinance analysis.\nRaffle Drawing: TBD\n\nFocus Vision: The only insights software technology company that can bring you close enough to your customers to have a full understanding of how they think\, feel and act.\nRaffle Drawing for a 2009 V. Sattui Cabernet Sauvignon\n\nStitched Insights: Stitched Insights turns any customer text into AI Focus Groups that answer survey questions.
URL:https://www.amasf.org/event/ama-sf-summer-partay/
LOCATION:Le Colonial\, 20 Cosmo Place\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190530T180000
DTEND;TZID=America/Los_Angeles:20190530T200000
DTSTAMP:20260821T042914
CREATED:20190422T070035Z
LAST-MODIFIED:20190530T131537Z
UID:10000737-1559239200-1559246400@www.amasf.org
SUMMARY:Marketing Practices & Ethics: Operating in the Grey Zones
DESCRIPTION:Join us for our second “AMA Across the Bay” event in downtown Oakland—just steps away from the 19th Street BART station! \nHistorically speaking\, marketing has had a tricky relationship at times with ethical standards in the application of some marketing practices. Add 21st century technology into the mix\, and marketers have a whole new treasure trove of tactics by which to influence consumer behavior. But\, how far is too far? \nFurthermore\, consumers have become increasingly cynical about marketing practices and are scrutinizing tactics more closely. Once trust has been violated in the consumer-brand relationship\, it is almost impossible to reverse course. It is up to us\, as marketers\, to continually stay up to date with marketing best practices that are on the right side of the law\, and to steer brands into transparency and ethical marketing practices. \nDuring this event\, we will tap into our panel of speakers to explore areas in marketing that are often in the ‘grey’ zone\, discuss recent developments\, and share best practices to keep top of mind \nWe’ll dive into: \n\nThe line between using data for targeting and personalization vs. privacy concerns\, including recent impacts of GDPR & CCPA (California Consumer Privacy Act)\nThe grey area between persuasive advertising and deceptive messaging\nThe use of user-generated content\, influencers\, and reviews on behalf of brands\nContent rights and ownership; what violates usage rights in transference of photographs\, stock imagery\, and content to other users\n\nThe Panelists: \nKelley Way\n \nKelley Way was born and raised in Walnut Creek\, California. She graduated from UC Davis with a B.A. in English and a minor in Music and proceeded from there to attend the UC Davis School of Law\, where she received her juris doctorate in 2010. After law school\, Kelley did a one year fellowship at the Pacific Justice Institute\, during which time she was approached by her first client\, the copyright holder of a New York Times bestselling fantasy series. After the successful resolution of the case\, she opened her own law firm. Kelley is a member of the California Bar\, and an aspiring writer of young adult fantasy novels. Kelley practices copyright\, trademark and estate planning law at The Law Office of Kelley A. Way. She can be reached at kaway@kawaylaw.com. \nJulie Pimentel\n \nA digital marketing and content strategist\, Julie Blaustein Pimentel is a storyteller who enjoys data; visualizing\, interpreting and most importantly\, making it into eye-catching campaigns. She came to San Francisco via Boston during the Dot Com heyday and now calls it home. Launched in 2010\, her agency JRB Consulting is a HubSpot partner focusing on Inbound Marketing and growing online businesses. Julie has worn both the sales and business development hats\, enabling her to understand the secret sauce of aligning marketing and sales to reach a company’s growth objectives and initiatives. Her marketing experience has been fine-tuned at companies including Photobucket\, JamBase and KRON4. Julie’s agency experience includes LQ Digital and Palmer Ad Agency. Julie also has a creative hat; her photography has been featured both online and offline at art festivals in the Bay Area. She can be contacted at julie@jrbconsulting.net \nKristy Ellington \n \nKristy Ellington has spent 12 years building branded content programs for companies like Nike\, Hilton\, Kraft\, Ford\, Samsung\, Starbucks\, Netflix\, and hundreds more. Working with large media companies (POPSUGAR\, FANDOM)\, start-ups (CreativeLive\, Stasher) and private clients (HotelTonight\, Beautiful.AI)\, she has a wide view of the branded content landscape — from creative to marketing and regulatory best practices. \nModerator: Lisa Gibello \n \nLisa is Senior Vice President of Recruiting at The Creative Group and has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. She utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.
URL:https://www.amasf.org/event/marketing-practices-ethics-operating-in-the-grey-zones/
LOCATION:Oakstop\, 1721 Broadway\, Telegraph Gallery Suite\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190409T180000
DTEND;TZID=America/Los_Angeles:20190409T203000
DTSTAMP:20260821T042914
CREATED:20190227T230119Z
LAST-MODIFIED:20190409T083015Z
UID:10000735-1554832800-1554841800@www.amasf.org
SUMMARY:Getting Creative with your PR & Marketing: Leveraging Creative to Make Better Pitches
DESCRIPTION:Join us as the dynamic duo (American Marketing Assoc of SF & Public Relations Society of America SF) team up with Trendkite to bring you this insightful event focusing on Getting Creative with your PR: Leveraging Creative to Make Better Pitches. \nAs we move further into the 21st century\, the lines between the disciplines of marketing\, communications\, and public relations became increasingly blurred. It is no longer enough to be siloed in a single industry. Those that find the most success have learned how to integrate practices that are outside their comfort zone\, leveraging creative in traditionally non-creative industries to provide an advantage over the competition. \nHosted Beer/Wine & Small Bites \nSpeakers:\nPaul Wilke\, CEO at Upright Position Communications \n@pwilke \nWith feet-on-the-ground experience working on both US coasts and in Asia\, Paul is focused on telling compelling stories\, garnering on-message media coverage and providing sound strategic counsel. Prior to founding Upright Position Communications in 2012\, Paul headed public relations for Splunk\, where he led communications around one of this decade’s most successful IPOs. Before Splunk\, Paul managed global public relations at Visa Inc. with a focus on the company’s travel and tourism business. While at Visa\, Paul founded Visa’s inaugural International Tourism Conference at the 2010 Vancouver Olympic Games\, sat on President Obama’s Travel and Tourism Advisory Board and worked on their IPO. Prior to moving to the Bay Area\, Paul lived in Singapore for 12 years\, where he headed Visa’s public relations operations for South and Southeast Asia. While in Singapore\, Paul spent six years at one of Singapore’s premier public relations firms\, Baldwin Boyle Shand (BBS). In addition to his communications work on more than a dozen IPOs\, Paul is a featured speaker on IPOs\, crisis communications\, and tech PR. \nRich Harris\, Creative Director at Ruckus Networks\, an ARRIS company\n@47networks \nHailing from Scotts Valley\, CA\, Rich Harris has been a creative in Silicon Valley for almost 25 years. A music composer\, photographer\, and aspiring filmmaker\, he is all about content that moves the heart. In today’s business of PR\, marketing and the battle against the short-attention span\, there’s an art to moving people with engaging content that is short\, sweet and thoughtful yet high production quality without a Hollywood budget. Rich couldn’t fix a car or write software to save his life but if you want to influence an audience to a behavior for a brand\, you do it through their heartstrings. The challenge is it has to be done without coming off like a used car salesman so you don’t get tuned out in 2 seconds. This is where Rich comes in.  \nShira Abel\, CEO at Hunter & Bard\n@shiraabel \nShira Abel is the CEO of Hunter & Bard\, an award-winning public relations agency. She focuses on using creative PR and marketing strategies to achieve omnichannel results for clients. Years of experience working with clients across industries – from start-up to enterprise\, and everything in between – has provided Shira with a clear understanding of what it takes to organically grow a company via digital engagement and brand awareness. She is an expert in creating higher Customer Lifetime Value through relationship building. \nEvent Sponsors:\n \nSpecial Thanks to Platinum Venue Sponsor: \nNasdaq Entrepreneurial Center \n \nAnd Photography Sponsor:\n\nGenevieve Shiffrar \n \nFAQs\nIs there a minimum age requirement to enter the event? \nYes. All attendees must be over 21 years of age\, because alcohol will be served. \nWhat are my public transportation options for getting to and from the event? \nThe venue is a short walk from either the Montgomery or Embarcadero BART/Muni stations\, as well as the Temporary Transbay Terminal. \nWhat’s the refund policy? \nNo refunds will be given after March 31.
URL:https://www.amasf.org/event/getting-creative-with-your-pr-leveraging-creative-to-make-better-pitches/
LOCATION:Nasdaq Entrepreneurial Center\, 505 Howard Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190327T200000
DTEND;TZID=America/Los_Angeles:20190327T223000
DTSTAMP:20260821T042914
CREATED:20190129T140444Z
LAST-MODIFIED:20190508T090712Z
UID:10000729-1553716800-1553725800@www.amasf.org
SUMMARY:AMASF + PRSASF - Diversity & Inclusion Speed Networking
DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF\nPRSA SF\n\nParticipating D&I Organizations: \n\nTo be announced  – email info@amasf.org for more info\n\nSponsors: \nWerqwise https://werqwise.com/ \n \n\nTo be announced  – email info@amasf.org for more info
URL:https://www.amasf.org/event/amasf-prsasf-diversity-inclusion-speed-networking/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190327T180000
DTEND;TZID=America/Los_Angeles:20190327T203000
DTSTAMP:20260821T042914
CREATED:20190207T223111Z
LAST-MODIFIED:20190327T103056Z
UID:10000733-1553709600-1553718600@www.amasf.org
SUMMARY:Diversity & Inclusion Speed Networking
DESCRIPTION:The American Marketing Association San Francisco and Public Relations Society of America San Francisco have joined forces to host a speed networking event where professionals can meet and mingle with leading Bay Area diversity & inclusion (D&I) organizations. \nAttendee Benefit: \n\nNetworking\nGet to know D&I organizations\nLearn about D&I initiatives\nBecome a member and/or volunteer\n\nEvent attendees will be encouraged to grab drinks and appetizers with representatives from various D&I organizations in a chill and low-key environment while visiting different stations around the room to receive a stamp on their D&I Passports*. \nAttendees will have the opportunity to learn about the various initiatives that these organizations are running to promote and impact D&I in the community\, and ultimately get information on how they can become involved to support causes through membership and/or volunteer opportunities. \n*Passports with all completed stamps can enter for chance to win one of several prizes donated by our sponsors. \nEvent Hosted by: \n\nAMA SF https://www.amasf.org/\nPRSA SF https://www.prsasf.org/\n\nTransportation Tips: Venue is a short walk from the Montgomery Street BART/Muni Metro station \nFood & Drink: Drinks and Appetizers \nInterested in representing your non-profit diversity organization or sponsoring this event? Please email: maria.gianotti@amasf.org for more information. \nDIVERSITY ORGANIZATIONS & PARTNERS ATTENDING\n \nAbout-Face arms girls with the knowledge and tools they need to fight back against a culture that diminishes and disempowers them. Our programs for teen girls range from our Education Into Action in-school programs to a weekend boot camp\, and our online resources for teens here on the site. We also support their adult advocates — parents\, teachers\, mentors\, relatives\, and group leaders — through adult-centered workshops as well as curriculum development and support: About-Face \n \nALPFA (Association of Latino Professionals For America) was the first national Latino professional association in the United States\, established in Los Angeles in 1972. ALPFA continues to build upon its proud legacy with a mission: To empower and develop Latino men and women as leaders of character for the nation\, in every sector of the global economy: ALPFA \n \nThe mission of Dress for Success is to empower women to achieve economic independence by providing a network of support\, professional attire and the development tools to help women thrive in work and in life. Dress for Success San Francisco offers five programs to women going back to work including our Suiting Program\, job search programming\, career mentoring\, Professional Women’s Group employment retention program\, and Financial Literacy: Dress for Success \n \nChinese Culture Center\, under the aegis of the Chinese Culture Foundation of San Francisco\, is a non-profit organization established in 1965. CCC elevates underserved communities\, and gives voice to equality through education and contemporary art. Rooted in San Francisco Chinatown\, CCC creates spaces for contemporary artistic work\, education\, and creative engagement that build healthy and thriving communities and advance a plurality of diasporic voice: Chinese Culture Center \n  \n \nHack the Hood is an Oakland nonprofit that provides programs\, resources\, and opportunities to youth from under-resourced communities\, helping them recognize their full potential through exploration in tech careers and community building. In Hack the Hood’s core Bootcamp programs\, youth gain hands-on experience by building websites for local small businesses: Hack the Hood \n \nJai Bhim International empowers youth and their families from economically and socially marginalized communities in Kerala\, India through education\, leadership development\, and social entrepreneurship. We embrace collaboration based on mutual inspiration and sharing of resources\, rather than “charity”\, and our curriculum emphasizes student-centered learning through Communicative English workshops\, academic immersion retreats\, and public programs which incorporate meditation\, yoga\, drama\, visual arts\, music\, dance\, and academic study skills: Jai Bhim International \n \nSince 1988\, MAX has provided gay men and their friends in the San Francisco Bay Area a warm and welcoming place where we come together to build real friendships with real people. Today\, MAX members work together as a community to offer dozens of social events each year\, ranging from our famous First Friday TGIF to many social\, educational and travel opportunities. You can find MAX online at: Max SF \n \nThe mBolden San Francisco chapter was established in 2010 and has grown to over 1\,500 influential women in Silicon Valley. Our mission is to champion female leaders in the mobile and digital space with content & events that inspire\, empower or connect our members. We host a variety of events throughout the year focused on women’s leadership development\, mentorship programs\, networking events\, and more: mBolden \n \nNarika’s mission is to promote women’s independence\, economic empowerment\, and well-being by helping domestic violence survivors with advocacy\, support\, and education: Narika \n \nAs the only non-profit in San Francisco serving all members of the lesbian\, gay\, bisexual and transgender communities\, the Center plays an important role as the physical and spiritual home for LGBT culture\, and is vital to the ultimate survival of our identity as a community: SF LGBT Center \n \nOur SMASH Academy and supporting SMASH programs weave together STEM education\, mentorship\, social justice curriculum and workforce opportunities\, helping scholars hone their knowledge while building the networks and life skills necessary for a career in technology and entrepreneurship. We also provide students with online resources\, workplace experience\, alumni programming and other essential support—all led by people who look like them. All of our work aims to equip brilliant students who aspire to create the future: SMASH \n \nStartOut connects and educates LGBTQ entrepreneurs to empower great leaders and businesses. Our goal is to create jobs and prosperity for LGBTQ individuals and for the local communities in which they do business\, and to be recognized and respected for our contributions: StartOut \n \nThrough the intersection of arts education and youth development practices\, civic engagement strategies\, and high quality artistic presentation\, Youth Speaks creates safe spaces that challenge young people to find\, develop\, publicly present\, and apply their voices as creators of change: Youth Speaks \nVENUE SPONSOR\n \nWerqwise is a California based collaborative workspace provider enabling businesses and professionals to work smarter by leveraging our thoughtful partner resources\, flexible workspaces\, events\, and community. Werqwise \nFOOD SPONSOR\n  \n \nOpened in 2017 by all Bay Area natives\, Hardwood has one goal in mind – to provide some good old-fashioned Bay Area hospitability the best way we know how – through food and drinks! As an area known for its diversity\, unity\, and culture\, we wanted to build and grow a place that could embody those qualities and truly be “home” to everyone. Come by and enjoy great food\, great drinks\, and great vibes! Hardwood Bar & Smokery \n\n \nAt Poke Life\, our menu celebrates the wide spectrum of Hawaiian cuisine. We offer traditional spam musubi to various kinds of poke including tuna\, unagi (eel) to wild blue crab meat. The poke we serve starts with rice\, mixed greens or a combination of both\, topped with big chunks of seafood of your choice\, garnished with toppings to your liking and finished with predominant flavors in dressings such as sesame shoyu to Korean-pepper sauce: Poke Life  \nEVENT PHOTOGRAPHER\n \nDana Hargitay is a highly esteemed editorial and fashion photographer located in the San Francisco Bay Area but works domestically and internationally. Her work has taken her all over the world including Italy\, Kenya\, Paris\, England\, Morocco\, Cuba\, Mexico and many other destinations. Dana Hargitay Photography
URL:https://www.amasf.org/event/diversity-inclusion-speed-networking/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/02/4addfb4efd7b5841070d9b6cce1c53c8.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190220T190000
DTEND;TZID=America/Los_Angeles:20190220T210000
DTSTAMP:20260821T042914
CREATED:20190129T140444Z
LAST-MODIFIED:20190219T224523Z
UID:10000730-1550689200-1550696400@www.amasf.org
SUMMARY:AMA SF: Think Pink! Amplifying Weirdness & Embracing Weakness to Stand Out
DESCRIPTION:Brands need to stand out in a crowded marketplace\, but true differentiation is increasingly rare. Stan Phelps’ book “Pink Goldfish” provides a framework for achieving competitive separation by embracing your flaws\, instead of fixing them. In this intimate event for AMA SF\, Stan will discuss ways that you can leverage your weaknesses into the unique qualities that set your brand apart. \nThe first 40 paid registrants for this event will receive a copy of the book “Pink Goldfish.” \nBIO – Stan Phelps \nStan Phelps\, is the Founder of PurpleGoldfish.com. He is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. His award-winning books focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. He has spoken at over 200 events in 11 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary\, North Carolina with his wife Jennifer two boys Thomas and James. \n  \nSPUR is a short walk from either the Montgomery Street BART/Muni station or the Temporary Transbay Terminal. \n 
URL:https://www.amasf.org/event/ama-sf-think-pink-amplifying-weirdness-embracing-weakness-to-stand-out/
LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190131T180000
DTEND;TZID=America/Los_Angeles:20190131T213000
DTSTAMP:20260821T042914
CREATED:20181123T141634Z
LAST-MODIFIED:20190130T220048Z
UID:10000727-1548957600-1548970200@www.amasf.org
SUMMARY:AMA SF Career Fair
DESCRIPTION:Back by popular demand! Join us the AMA SF as we kick off our 2nd Annual Career Fair! This event sold out last year with over 150 attendees and is sure to sell out again this year. Register now! AMA members will be given free registration during Early Bird pricing period.\nThis Event Will Feature: • Networking opportunities with recruiters and Bay Area Companies • 2019 Salary Guide Presentation by Lisa Gibello\, SVP at The Creative Group • Hosted beer\, wine\, water and light hors d’oeuvres!\n \nDon’t miss out on these exciting new additions to this year’s event! • (3) 30 minute workshops on various Career Building Topics • Marketing Portfolio Review Station – Sign Up when you register\nWho’s going to be there? (Will be updated on a weekly basis)\nPLATINUM SPONSOR\, FEATURE PRESENTATION & WORKSHOP PRESENTATION BY:\nThe Creative Group (TCG) specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Top positions include Marketing Coordinators\, Digital Marketers\, UX Designers\, Social Media Managers\, Web Designers\, and many more.\nWe know your top priority is finding your next gig or full-time role. TCG is personally committed to helping you do just that by matching you with projects tailored to your specific expertise and preferences. Our San Francisco Bay Area recruiters\, many of whom share your background and experience\, work with organizations across all industries\, from small and medium-size businesses to Fortune 500 companies. We believe working happy is the only way to work\, and we have made it our mission to help companies build happy\, productive teams.\n \nVENUE SPONSOR: & BOOTH SPONSOR:\n\n Yelp is looking to aggressively expand its marketing team in 2019\, with a focus on building a world-class inbound customer acquisition engine. As such\, we are looking for both seasoned marketing leaders in the b2b space\, as well as individual contributors who specialize in product marketing\, content marketing\, pricing strategy\, performance marketing and SEO. If you have experience in any of these areas\, as well as experience or interest in local marketing at scale\, we’d love to talk! Join us in continuing to make Yelp one of the most recognized and trusted brands around!\nWORKSHOP AND BOOTH SPONSOR:\n\nVitamin T is always looking for digital talent who specialize in marketing\, design\, development\, content\, and delivery for freelance\, freelance-to-hire\, and permanent opportunities.\nMarketing positions we recruit for include Content Marketing Manager\, CRM Manager\, Customer Acquisition / Demand Generation Manager\, Digital Marketing Analyst\, Digital Marketing Manager\, Email Marketing Manager\, Marketing Automation Manager\, Marketing Operations Manager\, Paid Media Manager\, Social Media Manager\, Marketing Strategist\, Marketing Project/Program Manager\, and more!\n \n \nWORKSHOP AND BOOTH SPONSOR:\n\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team.\nCrawford Group is recruiting the utmost qualified candidates for all forms of marketing\, events and communications positions. These roles range from Account Executives to Event Marketing Specialists to Social Media Directors.\n \nBOOTH SPONSOR:\nFocus Vision is in the business of customer truth. They offer a complete suite of always-on software from online surveys to test brand and product awareness\, webcam interviews and focus groups to uncover the motivations and emotions behind a person’s opinion and behaviors\, through to understanding how products and causes impact a consumer’s lifestyle. There are various senior level positions currently available such as Business Development Directors and Account Management Directors. We will also be collecting resumes of candidates with a research marketing background.\n \nBOOTH SPONSOR:\n CBS Interactive\, a division of CBS Corporation\, is the premier online content network for information and entertainment. Our culture of creativity and collaboration is our foundation; it’s present in everything we do. Whether your dream job is in tech\, entertainment\, sports or games\, build your career here and create the content you love.\n \n\nBOOTH SPONSOR:\n\nFor the past 30 years The Bay Area Advertising Relief Committee provides emergency financial assistance\, mentoring\, networking and other resources for members of the San Francisco Bay Area advertising\, marketing and PR industry.\n \n\nFeature Presentation:\n\nLisa Gibello\, SVP of Recruiting\, The Creative Group. Presenting on the 2019 Salary Guide & Building Your Personal Brand: How to Stand out in Today’s Job Market\nLisa has over 12 years of creative recruiting experience specializing in marketing\, advertising\, user experience\, digital/traditional design\, copywriting\, social media and project management. Lisa utilizes her best recruiting practices to build and foster key relationships with industry organizations\, candidates and mentor other recruiters.\nWorkshop Presentations: •  Building Your Personal Brand: How to Stand out in Today’s Job Market by Lisa Gibello\, The Creative Group •  Pathway to Becoming a Digital Marketer by Heather Meza of The Crawford Group •  Resume Building by Gloriane Yi\, of Vitamin T\nWorkshop Guest Speakers:\n\nHeather Meza\, Director of Marketing & Services\, The Crawford Group will be presenting the Pathway to Becoming a Digital Marketer\nHeather Meza LOVES marketing. She’s been balancing the art and science of marketing for over 25 years and leads marketing for Crawford Group. Known for her energy and enthusiasm\, Heather is an experienced trainer and public speaker who is passionate about helping and motivating her fellow marketers. When she’s not working\, Heather enjoys spending time with her family and friends\, binge-watching her favorite shows\, or coloring her hair. Heather values human connection\, laughter\, and making an impact.\n\nGloriane Yi\, Senior Direct Hire Recruiter\, Vitamin T\, Presenting on Resume Optimization for Marketers\nGloriane is a Sr Direct Hire Recruiter who specializes in making marketing and design placements in the Bay Area and across the US. Hailing from a background in digital media\, she has a strong pulse on the creative market in San Francisco\, and is well versed in what clients look for in marketing and design candidates. She has a proven track record of making successful hiring matches for a variety of companies from startups to enterprise companies to ad agencies. Beyond her professional life\, she is the proud mom of two boys\, an avid foodie/reader and the kind of friend you want on your team for trivia games.\nTBA\, The Creative Group\, Presenting on TBA\n \nPortfolio Reviewers\n\nGerardo Garcia-Jurado\, Creative Director at The Trust for Public Land\nFor over two decades\, Gerardo has been a part of the “creative” tribe. He built his first job within his own self-made visual communications firm in Mexico City which is still designing for Forbes 500 companies. Following the company’s success\, Gerardo then moved to New York City where his American adventure began. Those ventures have allowed him to be a key player in the development of award-winning campaigns for global brands in different marketing disciplines. Everything from advertising to promotions to retail marketing\, Effies to Emmys\, and from East Coast to West Coast\, his professional life has been full of exciting projects. All of which created significant learnings that have made him the well-rounded Marketing professional he is today. In addition to his bachelors in Graphic Design and master’s degree in Marketing\, he keeps himself up-to-date taking relevant classes. Even so\, he believes that life is the best teacher. Most recently\, he joined the non-profit sector where he is expecting to be able to make a change in the community by using his creative superpowers for the greater good. His full name is Luis Gerardo García-Jurado Rébora but you can call him Gerardo (Her-are-doh).\n \n\nTony Wessling\, Co-Founder & Managing Partner Chromium\nTony has been the driver behind successful strategic and creative programs for national and international financial services brands such as AXA Investment Managers\, Arrowhead General Insurance\, American AgCredit\, Beech Street Capital\, Berkadia\, Cameron Mutual\, CAMICO\, Capital One\, Etiqa Insurance (Singapore)\, Fannie Mae\, the Mortgage Bankers Association\, Norcal Mutual\, and PLUM\, among others. His strategic and creative counsel has also helped position/reposition major real estate development initiatives in San Francisco such as the Port of San Francisco\, Mid-Market (now home to Twitter\, Uber\, Dolby\, and other tech companies)\, Mission Bay\, and the Yerba Buena Arts District. He also works with a number of technology and consumer products clients.\nAn avid writer and speaker on branding and corporate culture\, Tony is the co-author\, with Peter van Aartijk\, of the book The Powers: Ten Factors for Building an Exponentially More Powerful Brand. He has presented to numerous business groups in the U.S. and Europe including Assurex Global Branding & Communications Summit\, the Financial Communications Society of New York\, UC Berkeley Center for Entrepreneurship\, LocWorld in Seattle and Berlin\, Germany\, the Association for Corporate Growth\, the Fraternal Alliance\, Fleming Martin Executive Leadership Program\, the San Francisco Chamber of Commerce\, and the Swiss-American Chamber of Commerce in Zürich\, Switzerland and San Francisco. He has also been a guest lecturer at the Academy of Art University and San Francisco State University College of Business.\nTony received his BFA in Design from the University of Michigan at Ann Arbor.\n\n\nGareth Walters\, Vice President Creative\, Greenberg Strategy\nGareth began his career in editorial design in London\, art directing titles such as Ski and Snowboard Magazine. From there\, he moved client side\, working for Neil Pryde International in Hong Kong\, creating product graphics\, packaging\, and web identities for Snowboard and Windsurfing products\, and then to Bell Helmets in Santa Cruz\, CA. \nFor the past 10 years\, Gareth has devoted himself to data and information design for Pandora Internet Radio and most recently\, as VP of Creative for Greenberg Inc.\, a research and strategy consultancy that integrates insight\, design\, and patterns thinking to help businesses transform.\n\nJordan Joseph\, Lead Digital Designer\, Affinity Creative Group\nJordan leads the digital design and strategy team at Affinity Creative Group based in San Francisco\, California. She’s had the privilege to work with a diverse client list from global retail wine and spirits brands\, notable Bay Area commercial real estate developers\, and innovative technology companies. Jordan specializes in digital brand strategy overseeing projects from initial ideation\, to UI/UX design and art direction\, through design-development handoff. She holds a Bachelor of Science degree in Graphic Communication from California Polytechnic State University\, San Luis Obispo. After initially pursuing Industrial Engineering\, Jordan took a page from Jessica Hische’s book with mindset of: “The work you do while you procrastinate is probably the work you should be doing for the rest of your life.” Along the way\, she found that digital design was the perfect application of analytical thinking and visual problem solving skills to create impactful\, real world business solutions. When not behind her computer screen\, you’ll most likely find Jordan checking off the never-ending list of restaurants in San Francisco or planning her next weekend getaway.
URL:https://www.amasf.org/event/ama-sf-career-fair/
LOCATION:Yelp\, 140 New Montgomery Street\, 8th FL\, 8th FL\, 8th FL\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181204T180000
DTEND;TZID=America/Los_Angeles:20181204T210000
DTSTAMP:20260821T042914
CREATED:20180924T161107Z
LAST-MODIFIED:20181203T230437Z
UID:10000722-1543946400-1543957200@www.amasf.org
SUMMARY:Jingle\, Mix & Mingle with PRSASF and AMASF Holiday Party
DESCRIPTION:Public Relations Society of America San Francisco Bay Area (PRSA-SF) and American Marketing Association San Francisco Bay Area (AMA SF) team up to celebrate the holiday season\, co-hosting this year’s Jingle\, Mix & Mingle!\nGet in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party to benefit our friends in the Tenderloin! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the Tenderloin After-School Program\, from which proceeds will go directly to the nonprofit group whose mission is to provide a safe drop-in space for the children of the Tenderloin District. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nWe will also collect toys for the San Francisco Firefighters Toy Program. Kindly bring an unwrapped toy for ages infant through 12 — gifts for tweens (bath/body products\, jewelry\, comic books and SF sports team clothing and accessories) — are in highest demand.\nPre-registration is required as space is limited — so reserve your spot today!\nThanks to our sponsors:\nPlatinum Sponsor http://www.cision.com\n\n\n\n\n\n \n 11.26.18 jj 6:48 (Chromium)
URL:https://www.amasf.org/event/jingle-mix-mingle-with-prsasf-and-amasf-holiday-party/
LOCATION:Dada Bar\, 65 Post Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181112T170000
DTEND;TZID=America/Los_Angeles:20181112T190000
DTSTAMP:20260821T042914
CREATED:20181024T204337Z
LAST-MODIFIED:20181116T214342Z
UID:10000723-1542042000-1542049200@www.amasf.org
SUMMARY:Volunteer Recruitment Event: American Marketing Association San Francisco
DESCRIPTION:Are you trying to get a foot in the door in the field of marketing? Or\, are you trying to build up your skill set to reach the next level of your career? We can help each other. Attend this free event to meet AMA SF board members and find out how to volunteer with the chapter—all over wine and apps\, on us.\nThe American Marketing Association San Francisco is looking for smart\, talented\, responsible people that are interested in:\n– Business development / sponsorships\n– Business development / memberships\n– Marketing and Communications\n– Email marketing\n– Graphic design\n– Branding\n– Programming\n– Event planning and production\nPlease reserve your spot by registering for a free ticket.
URL:https://www.amasf.org/event/volunteer-recruitment-event-american-marketing-association-san-francisco/
LOCATION:Blanc Et Rouge\, 2 Embarcadero Center\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181016T180000
DTEND;TZID=America/Los_Angeles:20181016T210000
DTSTAMP:20260821T042914
CREATED:20180924T155719Z
LAST-MODIFIED:20181116T214340Z
UID:10000721-1539712800-1539723600@www.amasf.org
SUMMARY:(R)Evolution Marketing American Marketing Association San Francisco C-Level Panel Discussion
DESCRIPTION:Presented by the American Marketing Association San Francisco Chapter\nEvent Details\nRegistration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm |\nSpeakers:\nDan Gordon\, Founder Gordon Biersch Brewing Company\nMarc Pomerleau\, Creative Strategy Vice President at Freeman Company\nKyle Wong\, CEO Pixlee\nRob Fuggetta\, Founder & CEO Zuberance\nModerator: Olivia Christian\nPanel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc\, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. \nPlease Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book\, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint\, one of the questions will be\, what do you think is next in Disruptive Marketing?\nThis event is open to anyone interested in Marketing and Branding; you don’t need to work directly in the industry to enjoy some great takeaways from this event!\n10 Disruptive Marketing Trends To Consider\n\nIntelligent Devices Technology\nAuthentic Transparency\nEngaging Content (VR +)\nUser-generated content\nSocial Networks Ecosystems\nBrand Advocates\nLegacy Rebranding for the next generation\nCustomer Satisfaction\nPersonalized Relationship Marketing\nEmotional and Cultural Relevance Metrics Tracking\n\nPanelists Bios:\nDan Gordon\, Founder: Gordon Biersch Brewing Company (Focus: Rebranding for the next generation\, currently rebranding his legacy product\, Dan will speak about legacy brands and the challenges in rebranding and how he has addressed it)\n\nDan Gordon has earned a reputation for being one of America’s premier brewing engineers during his 28-year tenure at Gordon Biersch Brewing Company. He is the first American in more than 40 years to graduate from the prestigious five-year brewing program at the world-renowned Technical University of Munich in Weihenstephan\, Germany. Dan currently oversees the brewing operations at the Gordon Biersch brewing and bottling facility in San Jose\, CA\, where he ensures that all of his beloved brews are crafted using the highest-quality ingredients with the closest attention to detail.Dan frequently lectures at Stanford University\, UC Davis\, UC Berkeley\, and USF.\nMarc Pomerleau – Creative Strategy Vice President at Freeman Company (Focus: next gen engagement\, purpose driven marketing\, authentic transparency)\n\nMarc Pomerleau is an experience designer\, innovator\, content creator and Creative Strategy Vice President at Freeman\, the world’s leading brand experience company. In his role at Freeman\, Marc builds capacity and will for the design and production of transformative\, live experiences with a focus on next gen learning and collaborative co-creation. Marc has worked in government\, co-founded three start-ups and spent several years studying and working in China and the Asia Pacific region. Marc holds an MA in Asia studies and international economics from The Johns Hopkins School of Advanced International Studies (SAIS) in Washington DC and resides in San Francisco\, CA.\nKyle Wong\, CEO Pixlee\n\nKyle Wong is the CEO & Co-Founder of Pixlee\, a visual marketing platform that helps brands market and sell with customer photos and videos. Pixlee enables more than 1\,000 brands to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Kyle is an active contributor for Forbes and Fortune Magazine on digital marketing\, entrepreneurship\, and various leadership and career topics. An alumnus of the Stanford School of Engineering\, where he published award-winning academic research on several topics. Prior to Stanford\, he built startups in high school that were directly related to his work at Pixlee which were featured on prominent news organizations such as The Today Show\, Fox News\, Bloomberg\, and others. In his spare time\, Kyle mentors for the Stanford Accelerator (StartX) where he advised several early-stage VC backed tech startups.\nRob Fuggetta\, Founder & CEO Zuberance\, (Brand Advocates)\n\nRob Fuggetta is the leading expert on Advocate marketing. Rob is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Rob is the founder & CEO of Zuberance\, which powers Advocate marketing programs for top brands.\nModerator\nOlivia Christian\n\nOlivia’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities. In 2005\, she left city hall and began working as a brand development consultant. My clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Olivia’s professional services include but are not limited to the drafting and execution of event\, social\, growth and fund development strategies as well as media production (video\, podcast).\nThrough her workshop\, Own Your Story\, Olivia coaches professional teams and one-on-one clients in a methodology for crafting a personal brand story that incorporates both the logical—the head\, and the emotional—the heart. Attendees develop the necessary skills to effectively convey the why\, how and what of their personal brand story to any given audience.\nOlivia am also the Executive Producer and Host of The Game Last Night\, a sportscast that features me in conversation with professional and collegiate athletes and coaches and their fan base from coast to coast. You can also get a listen to her as a guest on National Public Radio’s\, Only a Game.\nPre Event Video By:\nRob Fuggeta\, Founder & CEO Zuberance\, (Brand Advocates)\nAuthor of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”\n\nSponsors\nVideographer https://www.steinbergimagery.info/\n\nVenue Sponsor Werqwise https://werqwise.com/\n\nGordon Biersch Brewing Company \n\nPhotographer https://www.shiffrar.com/\n \n\n jj 10.15.18 10:57pm
URL:https://www.amasf.org/event/revolution-marketing-american-marketing-association-san-francisco-c-level-panel-discussion/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180920T180000
DTEND;TZID=America/Los_Angeles:20180920T200000
DTSTAMP:20260821T042914
CREATED:20180817T150100Z
LAST-MODIFIED:20181116T214344Z
UID:10000720-1537466400-1537473600@www.amasf.org
SUMMARY:American Marketing Association Across the Bay: Network with us in Oakland!
DESCRIPTION:Join us on September 20th\, as the American Marketing Association crosses the Bay for its first-ever networking event in downtown Oakland!\nOakland is growing quickly\, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!\n \n\n \nEvent Details\nTransportation: The Overlook Lounge is just a few blocks from the 19th Street BART station and steps from AC Transit’s Transbay line NL from San Francisco.\nFood & Drink: Light bites will be provided. Drink tickets are available to AMA SF members on a limited basis. Drink tickets are available for purchase to non-members.\nEvent Sponsor\n\nweb: http://www.montpericatering.com\nfacebook: https://www.facebook.com/montpericatering/\ninstagram: @montpericatering\n \nPhotography Sponsor\n\n \nVenue Sponsor
URL:https://www.amasf.org/event/american-marketing-association-across-the-bay-network-with-us-in-oakland/
LOCATION:The Overlook Lounge\, 344 20th Street\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180816T180000
DTEND;TZID=America/Los_Angeles:20180816T200000
DTSTAMP:20260821T042914
CREATED:20180613T180440Z
LAST-MODIFIED:20181116T214148Z
UID:10000717-1534442400-1534449600@www.amasf.org
SUMMARY:How to Win at Google AdWords & Analytics
DESCRIPTION:Need measurable\, highly-qualified web traffic for your site? Who doesn’t! Then\, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity.\n\nThis session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms\, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO\, SEM\, growth marketing\, analytics and social media and will aid you in optimizing your brand’s approach.\nFeatured Speakers:\n\nRyder Meehan\nRyder is a 14-year veteran of online acquisition experience across all digital channels\, He has managed digital marketing teams at Samsung Mobile\, Fossil\, Tatcha\, and Razorfish. Ryder launched Meehan Digital in May of 2017\, an online marketing agency offering SEO\, SEM\, growth marketing\, analytics and web design services.\n\n\nDanny Ng\nA technical marketer with 10 years of SEO\, SEM\, analytics and social media advertising experience\, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting group in Hawaii.\n\n\nEvent Sponsor: 
URL:https://www.amasf.org/event/how-to-win-at-google-adwords-analytics/
LOCATION:Meehan Digital\, 1540 Market Street\, #100\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180712T173000
DTEND;TZID=America/Los_Angeles:20180712T200000
DTSTAMP:20260821T042914
CREATED:20180604T212731Z
LAST-MODIFIED:20181116T214145Z
UID:10000716-1531416600-1531425600@www.amasf.org
SUMMARY:AMA SF Enters its 80's!
DESCRIPTION:The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us!\nIndulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss!\nMake sure to brush up on your 80s tunes\, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!\n \n \nVenue Sponsor:\n\nA big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party!\nPhotography Sponsor:\n\n\nEvent Sponsor:\n\nThank you\, Marbles Found Event Production!
URL:https://www.amasf.org/event/ama-sf-enters-its-80s/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180620T180000
DTEND;TZID=America/Los_Angeles:20180620T203000
DTSTAMP:20260821T042914
CREATED:20180517T220857Z
LAST-MODIFIED:20181116T214139Z
UID:10000714-1529517600-1529526600@www.amasf.org
SUMMARY:Capitalize on the Emerging Trends in Communications
DESCRIPTION:Join us on June 20th at Galvanize as we explore Emerging Trends in Communication.\nTrendKite\, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF)\, are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy.\nWith the rise of digital\, PR has moved past mention counting and grown into a scalable marketing channel\, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media.\nAttendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! \nAGENDA\n\nMeasure total impact- Use the metrics best for benchmarking & tracking both business and brand impact\nBe at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix\nLet’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media\nLearn from marketing’s digitization – Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000’s\nGoogle Home Raffle \n\n\nEXECUTIVE PANEL\n\n\nDavid Cardiel\, Director of Segment Marketing at TrendKite is a Demand Marketing Strategist who has spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand and Segment Marketing at TrendKite where he leads a high-performing team in the development and execution of ABM strategies to exceed inbound lead goals.\nHe holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud\, National Instruments\, Hoover’s and Silicon Labs. David keeps busy coaching little league soccer and baseball and volunteering as a leader with the Boy Scouts of America.\n\n\n\n\n\nDeirdre Mahon\, CMO at Zinc has extensive experience managing the marketing function with a particular passion for fast growth\, tech start-ups. Generating demand and building brand are mantras she has lived by over the last two decades where she has taken multiple enterprise solutions to market across cloud\, big data\, and mobile SaaS technologies.  Currently CMO at Zinc\, Deirdre particularly enjoys creating new markets and working closely with sales and product teams. Before Zinc Deirdre spent a short time at HPE post an acquisition and prior to that at Oracle post the GoldenGate Software acquisition. Deirdre hails from Dublin\, Ireland and currently lives in the bay area\n\n\n\nTiffaney Fox Quintana\, VP of Marketing at HelloSign\, joined San Francisco based startup HelloSign in 2016 as the VP of Marketing where she’s responsible for all areas of marketing\, including campaigns\, corporate marketing\, PR/AR\, social media\, content\, analytics and product marketing. Tiffaney sits on the board of the Electronic Signature and Records Association (ESRA)\, the premier trade association focused on the advancement of electronic signatures and records. She has a marked passion for executing creative startup awareness campaigns\, mentoring\, and when she’s not perfecting the marketing funnel\, you can find her rooting for her alma mater basketball team\, the Zags\, or spending time with her family and friends\n\n\n\nBeth Trier\, CEO at Trier and Company is a veteran of the communications industry for more than 20 years\, Beth is a results-driven professional with extensive experience working with technology companies to tell their stories\, accelerate growth and build business value.  A fierce advocate and practitioner of integrated communications\, Beth has led Trier and Company’s significant global growth over the past 17 years by believing deeply that every client is a media company – having the ability to drive\, manage and control the brand narrative. Beth was named to Business Insider’s list of the 50 Best PR People in Tech and was recently awarded Entrepreneur Magazine’s 360 Award.  Beth began her career as a journalist with the San Francisco Chronicle. Moving into PR\, she worked for Apple for several years before joining Burson-Marstellar as VP of the global technology practice. Beth resides in San Francisco – “‘the best place on earth”.
URL:https://www.amasf.org/event/capitalize-on-the-emerging-trends-in-communications/
LOCATION:Galvanize – San Francisco (SoMa)\, 44 Tehama Street Room - Townhall\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180517T180000
DTEND;TZID=America/Los_Angeles:20180517T210000
DTSTAMP:20260821T042914
CREATED:20180413T121023Z
LAST-MODIFIED:20181116T214137Z
UID:10000712-1526580000-1526590800@www.amasf.org
SUMMARY:AMA SF Marketing Leadership Forum
DESCRIPTION:We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17\, 2018\, as we bring together top executives from Netflix\, Lyft\, MyFitness Pal\, and VF Corporation to discuss the hottest topics\, trends\, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights\, communications\, digital innovation\, leadership\, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat!\nPanelists:\n• Adrien Lanusse – VP of Global Consumer Insights at Netflix\n• Samantha Goldman – Head of Marketing for Lyft Business\n• Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face\, Vans\, Timberland\, Nautica\, and Wrangler)\nModerator:      \nTara-Nicholle Nelson\, CEO of TCI and former VP\, Marketing at MyFitness Pal
URL:https://www.amasf.org/event/ama-sf-marketing-leadership-forum/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180510T180000
DTEND;TZID=America/Los_Angeles:20180510T200000
DTSTAMP:20260821T042914
CREATED:20180413T115924Z
LAST-MODIFIED:20181116T214134Z
UID:10000711-1525975200-1525982400@www.amasf.org
SUMMARY:Working Better Together: Moving from "yes\, but" to "yes\, and"
DESCRIPTION:**This event is for senior level marketers ONLY\nWorking Better Together\nMoving from “yes\, but”\, to “yes\, and” \nIs saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication?\nWorking Better Together is a fun\, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques\, communication science\, and management theory\, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop\, we will focus on:\n· Team building — embracing the principle of “making your partner look good”\n· Collaboration — cultivating trust in teams through applied improvisation\n· Communication — developing collective narratives that will drive your team\nApplied improvisation has been embraced in many fields such as healthcare\, leadership\, technology\, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan\, Kat Koppett\, and Keith Johnstone\, this workshop offers a dynamic experience to inspire working better together.\nGUEST SPEAKERS\nMallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist\, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.
URL:https://www.amasf.org/event/working-better-together-moving-from-yes-but-to-yes-and/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T180000
DTEND;TZID=America/Los_Angeles:20180425T210000
DTSTAMP:20260821T042914
CREATED:20180307T192254Z
LAST-MODIFIED:20181116T214131Z
UID:10000709-1524679200-1524690000@www.amasf.org
SUMMARY:AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
DESCRIPTION:AMA DOUBLE FEATURE\nVideo Streaming Trends & Using Big Data to Predict Profitability\nSpeakers:\nLinda Sharp/Becke Broadbent\, CRV Tech\nJessica Wong\, CBSi\nFrom Desktop to OTT: Trends in Video Streaming \nHow are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services\, like Hulu\, Netflix\, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.\nTaming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) \nLinda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal\, retention rates and sales forecasts by paying attention to what people DO\,  as well as what they SAY.\nA big THANK YOU to General Assembly\, our venue sponsor for this event!\nAbout Our Event Partner\nThe Insights Association’s Northwest Chapter is a community of marketing researchers\, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco\, Portland\, Seattle and annually in Las Vegas highlight the trends\, techniques and tools of our answer-seeking trade.
URL:https://www.amasf.org/event/ama-sf-double-feature-video-streaming-trendsusing-big-data-to-predict-profitability/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180405T180000
DTEND;TZID=America/Los_Angeles:20180405T200000
DTSTAMP:20260821T042914
CREATED:20180228T201824Z
LAST-MODIFIED:20181116T213729Z
UID:10000700-1522951200-1522958400@www.amasf.org
SUMMARY:Fast Track Your Career - AMA SF Speed Networking
DESCRIPTION:Fast track your career with a night of speed networking hosted by AMA SF!\n\nAMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area!\n\n\nAMA Members receive a FREE ticket through March 15th with valid AMA Member ID. \n\n\nSpecial thanks to our sponsors:
URL:https://www.amasf.org/event/fast-track-your-career-amasf-speed-networking/
LOCATION:WeWork Transbay\, 535 Mission St. 14th Fl\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T180000
DTEND;TZID=America/Los_Angeles:20180328T200000
DTSTAMP:20260821T042914
CREATED:20180228T133955Z
LAST-MODIFIED:20181116T213728Z
UID:10000699-1522260000-1522267200@www.amasf.org
SUMMARY:BYOC: Bring Your Own Challenge Networking Event
DESCRIPTION:Back by Popular Demand\, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event.\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work\n\nEvent Sponsor: TriNet\n \nEvent Sponsor: Liquid Caterers
URL:https://www.amasf.org/event/byoc-bring-your-own-challenge-networking-event/
LOCATION:WeWork 600 California Street\, 600 California Street 11th Floor\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
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