East Bay Happy Hour (Pleasanton) w/PMI
2025-09-23 17:30 - 19:30 (America/Los_Angeles) | Lone Oak Bar and Kitchen, Pleasanton Marriott (11950 Dublin Canyon Rd., Pleasanton, CA, 11950 Dublin Canyon Rd, Pleasanton, CA, United States
Co-hosted by PMI San Francisco × PMI Silicon Valley x AMA San Francisco
Whether you’re a marketer, project manager, or both—join us for an evening of cross‑chapter networking and great conversation!
What to Expect:

Grab a drink and mingle with marketers and project managers from three vibrant chapters
Relax in a casual, friendly atmosphere with some light bites on us
Forge new connections and chat across industries

The chapters will provide appetizers (covered by the registration charge).
Date: Tuesday, September 23rd
Time: 5:30 – 7:30 PM
Location: Lone Oak Bar and Kitchen, Pleasanton Marriott
(11950 Dublin Canyon Rd., Pleasanton, CA)
Expand your network and enjoy fine food and drink with your fellow PM professionals

AI Workshop - Hands on Usage of Popular AI Systems - Stephen Fraga
2025-10-23 08:00 - 17:00 | CA
This AI event isn’t a panel, not a lecture, but a hands on workshop to help marketing professionals use AI the way it was meant to be used. The session will be led by Stephen Fraga. Stephen has over 20 years’ experience as a training professional and 8 years’ experience in digital marketing. He teaches ChatGPT, Microsoft Copilot, Midjourney, Generative AI For Productivity, Generative AI for Developers, and more.
Stephen Fraga – https://www.linkedin.com/in/stephenfraga

AMA SF Holiday Party (Tiki Style) - Tickets on sale soon
2025-12-11 17:30 - 20:30 | Bamboo Hut, 479 Broadway Street, San Francisco, California
Join AMA San Francisco for a night of island vibes, holiday cheer, and good company at Bamboo Hut in North Beach.

Let’s toast to creativity, community, and another year of marketing magic as we wrap up 2025 together as AMA SF. Enjoy tropical drinks, light bites, and plenty of photo-worthy moments at our photo booth. This isn’t your average holiday mixer – it’s a night to connect, unwind, and celebrate with your local marketing community.
Whether you’re an AMA SF member, friend, or just tiki-curious, everyone’s welcome to join the fun. Buy Tickets Here
What to expect:
🌴 Island-inspired ambiance at Bamboo Hut
🍹 Cash bar with tiki cocktails and mocktails
🍴 Light bites
📸 Holiday photo booth
🎶 Festive tunes & relaxed networking
Space is limited, so grab your spot early and say aloha to the season with AMA SF!

Accessibility / Accommodations:
To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.
If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.
Photography / Recording Notice:
This event, and its attendees, may be photographed or recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes on social media.

Career Accelerator - Modern Marketing Job Hunt
2026-01-29 16:00 - 20:00 | uc berkeley extension
Learn to market yourself in a changing landscape. Get AI-ready tools, refine your narrative, and connect with leaders & recruiters.

AMA SF x UC Berkeley Extension – Career Accelerator 2026
​​”Marketing Yourself in a Changing Market”
Skills, Storytelling & Staying AI-Ready
The marketing profession is evolving at a pace we haven’t seen in years. AI is reshaping workflows, teams are leaner, expectations are higher, and storytelling has become just as important as technical skill. Whether you’re hiring, exploring new opportunities, reskilling, or simply trying to stay ahead, the ability to clearly articulate your value has never mattered more.
This Career Accelerator, co-hosted by the AMA San Francisco and UC Berkeley Extension, brings together marketing leaders, recruiters, hiring managers, and educators to help you understand what’s changing—and how to position yourself in the middle of it. Through an inspiring keynote conversation, a live recruiter deep-dive, and a highly interactive networking experience, you’ll walk away with:

A sharper understanding of what hiring teams look for today
Practical tools to refine your resume, LinkedIn, and personal narrative
Insight into how AI is influencing job search and evaluation
A clearer sense of your strengths, opportunities, and market story
New professional connections who can champion your next step

Whether you’re HIRING, LOOKING, or LEARNING, you’ll find value, community, and momentum here.
EVENT SCHEDULE
5:30 – 6:00 PM | Check-In + Networking Warm-Up
6:00 – 6:45 PM | Opening Session — Keynote Conversation

Moderator: Kate Sargent, Founder at KJS Consulting & The Plus One Collective
Panelists: Carolyn Bao, Chief Marketing Officer at Edge; Jeff Eyet, Founder & CEO at The Berkeley Innovation Group

6:45 – 6:55 PM | Break
6:55 – 7:35 PM | Session 2 — Behind the Curtain: How Recruiters Really Search

Speaker: Larissa Gerlach, Founder & Head of Recruitment at The Vibrant Talent Group

7:35 – 8:30 PM | Networking Activity — “Pitch My Friend”
Accessibility / Accommodations:
To ensure accessibility for all participants, AMA SF maintains a no-pets policy at our events. We recognize the essential role of service animals for individuals with disabilities and will make reasonable accommodations to support their participation.
If you have a disability and plan to attend with a service animal, please contact us at info@amasf.org so we can discuss any specific needs or arrangements to facilitate accessibility for all attendees.
Photography / Recording Notice:
This event, and its attendees, may be photographed or recorded. By attending, you consent to potentially appear in video footage or photos that may be used by AMA SF for marketing or promotional purposes on social media.

Playmakers (Sports Marketing) @ Lyft
2026-03-11 16:00 - 20:00 | lyft, 185 Berry Street, San Francisco, CA, 94197, United States
PLAYMAKERS is AMA SF’s night for sports, media, and marketing. Meet the teams, brands, and builders shaping Bay Area fandom.
Playmakers: The Bay Area Sports Marketing Summit
Sports marketing isn’t just about game day anymore. Sports are digital too, and fan connection is built year round across streaming, creators, and gaming and esports communities. Teams have become full brands, and brands tap sports to earn attention and show up in culture with credibility. Come get the inside playbook from the teams, platforms, and partners shaping Bay Area sports marketing right now.
PLAYMAKERS is AMA San Francisco’s sports marketing summit, bringing together marketers, creatives, and sports leaders defining how modern fan communities are built across platforms and year-round touchpoints.
Hosted at Lyft HQ, this evening program features two focused panels, a mini Super Bowl commercial recap, and community networking with people building the future of sports, media, and culture. Whether you’re part of a team, brand, agency, platform, or startup, or you are simply sports-curious, you’ll leave with practical insights, new connections, and a clearer view of where sports marketing is headed next.
Light bites and drinks will be provided.
What You’ll Experience
Session 1: Inside the Rise of Bay Area Sports: Building Brands and Driving Growth
How do sports organizations turn a name, a logo, and a roster into a brand fans genuinely care about?
We’ll cover:
How teams define brand story, values, and voice
Early fan acquisition and community building strategies
Partnerships that create win win outcomes
Lessons learned from launch through brand maturity
Panelists:
Coming soon!

Marketing Hackathon (South Bay)
2026-04-24 11:00 - 18:00 | CA
Join us at AMA SF’s third premier Marketing Hackathon event in the South Bay!

AMA SF Marketing Hackathon 2026
The AMA SF Marketing Hackathon offers cutting-edge marketing solutions to elevate select non-profit partners. This dynamic, collaborative event brings together creative minds, technical experts, and innovative thinkers from the marketing industry. Set in the South Bay Area, this full-day event focuses on leveraging the latest strategies in social media and email marketing to tackle real-world challenges.
Participants will form teams that include industry experts serving as mentors. Under their guidance, the hackathon provides a platform for skill enhancement, professional networking, and creative problem-solving, all while making a significant community impact. With opportunities for hands-on learning, resource access, and expert feedback, the AMA SF Hackathon is the perfect stage for showcasing talent and driving marketing innovation.
Join us on Friday, April 24, 2026, from 11 AM to 6 PM for an unforgettable experience that combines skill development, industry insight, and the chance to make a meaningful difference for non-profit organizations.
For more details on the Marketing Hackathon, visit our website (coming soon).
For questions/concerns, contact hackathon@amasf.org.

AMA SF Summer Social @ Oakland Roots SC
2026-05-30 17:00 - 20:00 | Oakland Coliseum, 7000 S. Coliseum Way, Oakland, CA, 94621, United States
Join AMA SF for a night of soccer and community at Oakland Coliseum.

We’re taking a tour of the Bay Area this summer with AMA SF’s Summer Socials – casual evenings for the marketing community to reconnect in a city near you. The East Bay is up first!
Join us at Oakland Coliseum on Saturday, May 30th @ 5:00pm as the Oakland Roots take on the Colorado Springs Switchbacks FC.
All are welcome! Bring your friends and family and enjoy a fun evening supporting one of the Bay Area’s favorite soccer clubs.
**Please RSVP on Eventbrite so we know that you are coming and can share relevant info leading up to the event. Tickets to the game, however, will NOT be sold here. Use our group link or scan the QR code to secure discounted tickets directly through the Oakland Roots ticketing site. We’ll be sitting as a group in Section 113.**
For questions about the AMA Summer Social please email: info@amasf.org.
For questions about tickets email: noah.b@oaklandrootssc.com.
See you on May 30th!
Transportation:
Public transportation is recommended. Parking is also available onsite.
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Keep an eye out for upcoming AMA SF Summer Socials:

June – San Francisco (Location TBA)
July 29th – South Bay – Bay FC vs. Gotham FC
August – San Francisco Marketing Mixer (Location TBA)

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Recording Notice:
By attending, you consent to potentially appear in photos or video footage that may be used by AMA SF for marketing or promotional purposes.

AMA SF & sfBIG Summer Social: World Cup Watch Party
2026-06-25 16:00 - 21:00 | San Francisco
We’re taking a tour of the Bay Area this summer with AMA SF’s Summer Socials – casual evenings for the marketing community to reconnect in a city near you. San Francisco is up next!
Location TBA
All are welcome! Bring your friends and family and enjoy a fun evening!

AMA SF Summer Social @South Bay - Location TBA
2026-07-29 17:00 - 20:00 | CA
We’re taking a tour of the Bay Area this summer with AMA SF’s Summer Socials – casual evenings for the marketing community to reconnect in a city near you. South Bay is up next!
Join us on Wednesday, July 29th @ 5:00pm as the Bay FC take on the Gotham FC.
Location TBA
All are welcome! Bring your friends and family and enjoy a fun evening supporting one of the Bay Area’s favorite soccer clubs!

AMA SF Summer Social @San Francisco - Location TBA
2026-08-28 17:00 - 20:00 | CA

AMA SF 2026 Excellence In Marketing Awards Party
2026-09-24 18:00 - 21:00 | CA
Join us for a night of fun celebrating the best and brightest of marketing in the Bay Area!
Nominations opening soon!
See 2025 winners: https://www.amasf.org/eima/
