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DTSTART;TZID=America/Los_Angeles:20260924T180000
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UID:10001410-1790272800-1790283600@www.amasf.org
SUMMARY:AMA SF 2026 Excellence In Marketing Awards Party
DESCRIPTION:Join us for a night of fun celebrating the best and brightest of marketing in the Bay Area! \nTickets opening soon! \nSee 2025 winners: https://www.amasf.org/eima/
URL:https://www.amasf.org/event/ama-sf-2026-excellence-in-marketing-awards-party/
LOCATION:The Historic Klamath\, Pier 9\, San Francisco\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2026/05/EIMA-party-event.png
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DTSTART;TZID=America/Los_Angeles:20261008T180000
DTEND;TZID=America/Los_Angeles:20261008T203000
DTSTAMP:20260829T121930
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UID:10001446-1791482400-1791491400@www.amasf.org
SUMMARY:From Possibility to Practice: Marketing in the AI Era - #SFTechWeek
DESCRIPTION:For years\, marketers have been exploring what AI could make possible. Today\, many of those possibilities are becoming part of the work itself\, and the pace of change continues to accelerate. \nFrom Possibility to Practice: Marketing in the AI Era brings together leaders across brand\, marketing\, and technology for two connected conversations about what this moment means for marketing and how organizations are responding. \nThe first panel looks at the shift. As AI expands what’s possible\, which changes matter most for marketing now? Leaders will explore where new capabilities are having the biggest impact\, how expectations are evolving\, and what deserves attention as AI becomes more deeply embedded in the work. \nThe second panel moves into the practice. How are leaders putting AI to work now\, and what are they learning? Panelists will share what they have implemented\, how their approaches have evolved\, where they are seeing results\, and what they have learned through the process. \nTogether\, the conversations explore both the opportunities created by rapid innovation and the realities of putting it into practice\, helping attendees understand what matters now and take away ideas they can apply to their own work. \nThe event wraps with rooftop networking\, light bites and drinks\, and views of San Francisco. \nAGENDA \n3:00–3:30pm – Arrivals + Check-in \n3:30–4:20pm – Panel 1: The Shift \n4:25–5:15pm – Panel 2: The Practice \n5:15–6:30pm – Rooftop Networking \nGet your ticket today and join the conversation at #SFTechWeek.  This event is a part of #SFTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
URL:https://www.amasf.org/event/marketing-in-the-ai-era-sftechweek/
LOCATION:CA
CATEGORIES:AMA SF Events
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DTSTART;TZID=America/Los_Angeles:20261109T160000
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DTSTAMP:20260829T121930
CREATED:20260829T011406Z
LAST-MODIFIED:20260829T011903Z
UID:10001447-1794240000-1794243600@www.amasf.org
SUMMARY:B2B Marketing Thought Leadership Panel
DESCRIPTION:South Bay \nNovember
URL:https://www.amasf.org/event/b2b-marketing-thought-leadership-panel/
LOCATION:CA
CATEGORIES:AMA SF Events
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