BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMASF X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200129T173000 DTEND;TZID=America/Los_Angeles:20200129T210000 DTSTAMP:20260502T010819 CREATED:20191209T081304Z LAST-MODIFIED:20200129T163946Z UID:10000822-1580319000-1580331600@www.amasf.org SUMMARY:AMA SF Presents: The Marketing Career Accelerator DESCRIPTION:Please note that this is an 18 and older event. Those under 21 years old will be provided with wrist bands. \nThe AMA SF is excited to announce one of our most anticipated events all year\, our Marketing Career Accelerator. This event connects Bay Area Marketers to Career Advancement Opportunities through networking and impactful programming. Dress to impress and come meet Bay Area recruiters and Companies hiring for various Marketing Positions. Opportunities range from Internships to Senior Marketing positions across all industries. \n  \nWhat to expect at this event…. \n\nHosted Beer\, Wine & Water\nHosted Hors d’oeuvres\nResume Review Station\nCreative Portfolio Station\nFeature Presentation by Robert Half/The Creative Group\n2020 Hiring and Compensation Trends  by Christina De La Cruz\nWorkshop by Robert Half/The Creative Group\nDon’t Just Polish Your Resume\, Polish Your Brand by Lizzy Schultz\n\n  \nThank You to our Platinum Sponsor!! \n \n  \nThank You to our Gold Sponsor!! \n  \nThe Crawford Group recruits for candidates with the following expertise: \n\nAccount-based marketing managers\nAdvertising/paid media\nBrand Strategists\nCommunications Specialists\nCampain Managers\nContent Manager/Strategist\nCopy writer/editor\nDigital Marketing Managers\nEvent Marketing Managers\nGraphic Designers\nCommunications Managers\nMarcom Managers\nData Analysts\nSEM/SEO specialists\nSocial Media Managers\nUX/UI Designers\nand more…\n\n  \nThank You to our Sponsor!! \n \nThe Creative Circle is currently hiring for the following roles: \n\nMarketing Director\nMarketing Coordinator\nMarketing & Events Specialist\nMarketing Program Manager\nMarketing Automation Manager\nMarketing Copy Writer\nMarketing Operations Managers\nMarketing Project Managers\n\n  \nOther Participating Companies/Firms \n \nAdobe is currently hiring for the following roles: \n\nMarketing Manager\nDx Marketing Manager\nMarket Specialist\nData Analyst\, Marketing Analytics Products\nGrowth Marketing Manager\, Adobe Spark MBA Intern\nExperience Designer\, Adobe Marketing Cloud\nProduct Marketing Manager\, AEM Sites MBA Intern\nMarketing Intern\nSr. Director Strategic Marketing\, Adobe Experience Platform\n\n  \n \nRaphael House is looking for volunteers to help them with the following services: \n\nGraphic Design\nGoogle Ads\nNon-profit Marketing\n\n  \nMore to be announced… \nGeneral Assembly is a pioneer in education and career transformation\, specializing in today’s most in-demand skills. As the leading source for training\, staffing\, and career transitions\, General Assembly fosters a flourishing community of professionals pursuing careers they love. URL:https://www.amasf.org/event/3rd-annual-marketing-career-accelerator/ LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/12/800-x-400-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200227T180000 DTEND;TZID=America/Los_Angeles:20200227T200000 DTSTAMP:20260502T010819 CREATED:20200121T014512Z LAST-MODIFIED:20200224T191258Z UID:10000839-1582826400-1582833600@www.amasf.org SUMMARY:AMA SF Presents: The Joy & Terror of Freelancing DESCRIPTION:According to a recent study\, there are now 57 million Americans in the freelance economy\, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now\, have been or will be at some point in your career; whether it’s because you’re between jobs or simply want to be your own boss. \nJoin us as we discuss the ins and outs of freelancing – and learn tips and tricks to staying happy and profitable! \n  \n  \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). \nSPEAKERS  \nDavid Corfield. Co-founder & CEO @ LifeWork \n \nDavid’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork\, a platform that helps freelancers get paid while they work\, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5\, working in partnership with Berkeley Law and the Freelance Writers of California Unite group to find innovative ways around the ruling. \n  \nKristen Tate. Owner & Lead Editor @ Blue Garrett \n \nKristen Tate is the owner and lead editor at the Blue Garret\, which helps authors transform their books from rough draft to finished product\, and author of the forthcoming book A Year of Reading about Writing. She is the founder of the Bay Area chapter of the Editorial Freelancers Association\, as well as a member of the American Copy Editors Society. Kristen’s idea of a good time is a fierce game of Bananagrams in a dive bar. \n  \nJanice Cuban. Freelance Copywriter \n \nWordsmith. Content creator. Marketing writer. Whatever you call her\, Janice Cuban loves to churn out copy – from websites to email campaigns\, blogs\, apps\, and more. She’s helped dozens of enterprise companies\, scrappy start-ups\, and consultants transform ideas into unique messages\, strengthen their brands\, and win over customers. Janice is also an avid blogger on freelancing life and currently writing a memoir about Silicon Valley. When not working\, she geeks out on marketing trends and soaks in high doses of pop culture\, film\, and art. \n  \nEric Weidner. VP of Technology @ AMA SF \n \nEric Weidner is a 23-year veteran of online marketing. He has worked for many industries including consumer\, hi-tech\, finance\, real estate\, automotive\, industrial and military\, but currently\, most of his clients are small to mid-sized pharmaceuticals. He has been a freelancer and has managed large\, offsite teams composed of freelancers across the globe. \n  \nSPONSORS  \nOut of Office / Work Club \n \nJoin other passionate marketers for coworking meetups at the best Bay Area coffee shops. \n  \nCreative Circle \n \nDigital + Creative Staffing \n  \nThis event is free for AMA SF members. Click on the Enter Promotional Code link below and enter your email address (the one you used for your AMA SF membership). URL:https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/01/Eventbrite800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200326T180000 DTEND;TZID=America/Los_Angeles:20200326T203000 DTSTAMP:20260502T010819 CREATED:20200306T061748Z LAST-MODIFIED:20230616T003940Z UID:10000850-1585245600-1585254600@www.amasf.org SUMMARY:AMA SF Presents: Women Marketing Leaders Tell All DESCRIPTION:In the last few years\, we have seen marketing teams move past driving brand growth to focus more on driving revenue and customer engagement. This shift in focus has made it possible for marketing to become a closer ally of business execution\, and it has resulted in a higher percentage of women marketers moving into leadership roles and getting a seat at the table. How have women in marketing navigated crucial stages of their career into the executive suite\, and what has been their journey to finding their own voice and achieving career growth? \n  \nJoin the AMA San Francisco to hear from prominent senior marketing leaders as they discuss their secrets to success\, facing head-on today’s marketplace challenges\, and how women can fast-track career growth in today’s highly competitive job market. \nThis event is FREE for AMA SF members* \n  \nSPEAKERS  \nSydney Sloan. CMO @SalesLoft \n \nSydney has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney is currently the Chief Marketing Officer at SalesLoft and has held senior leadership roles at Adobe and Alfresco. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing technology landscape. Utilizing a variety of digital touchpoints and account-based strategies\, she has established proven techniques for increasing customer engagement and loyalty. Her thought leadership in the field has confirmed Sydney as a leader in B2B marketing strategy. \n  \nCathy Novelli Song. VP of Marketing & Communications @Rakuten Ready \n \nCathy serves as the Vice President of Marketing + Communications at Rakuten Ready. In this role\, she oversees all owned\, earned\, and paid media\, and manages all marketing organizations. Cathy has two decades of experience in marketing\, advertising\, and media. Prior to joining Curbside\, Cathy held executive and leadership roles at Quantcast\, Pandora\, Yahoo\, MySpace and Say Media. Before she led marketing and monetization strategy at these publishers and platforms\, she spent years in advertising sales\, as well as on the agency side\, planning and buying media for clients such as Hewlett Packard and GM. \n  \nGuisselle Nuñez. Head of Marketing & Government Relations @ Chabot-Las Positas Community College District \n \nGuisselle is focused on helping organizations and individuals achieve success through enduring marketing and personal branding strategies. She’s the head of marketing and government relations for Chabot-Las Positas Community College District\, in Alameda County where she’s responsible for communicating the value of a community college education to prospective students and community.  A speaker and author of “Take Charge of Your Brand\,”  which helps women learn to communicate their value by building a strong personal brand. www.guissellenunez.com \n  \nJenny Sagstrom. CEO & Co-Founder @ Skona \n \nAs the co-founder and CEO of Sköna\, Jenny has lead a successful boutique creative agency based in San Francisco and Sweden. Her global agency has lead marketing strategy and design for some of Silicon Valley’s most well known B2B brands including Snowflake Computing\, Salesforce\, Figure Eight\, Mercuri International\, and more. With almost 20 years in the San Francisco Bay Area\, Jenny knows the market and area very well and she is an entrepreneur in one of the most dynamic environments in the world. She has great knowledge within the fields of start-ups\, marketing\, entrepreneurship\, brand strategy and business development. Jenny holds a BA from the University of Reading in Economics and International Relations. \n  \nLaurie Dewan. VP Customer Insights and Analytics @ Healthline Media \n \nLaurie Dewan joined Healthline Media in 2019 to lead a new Customer Insights and Analytics function at the company. Laurie has built a team that leads research and data initiatives that empower Healthline to create insight-driven content and tools to help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA)\, where she oversaw research initiatives across all titles in EA’s portfolio and worked cross-functionally to drive new concept generation. She is a three-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \n  \nMODERATOR  \nLaliv Hadar. VP of Marketing & Brand @ Invision Communications \n \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, has proven herself as a successful leader and people developer/mentor. Laliv spent her early days at AOL and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for events and communications leader InVision Communications. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad. \n\nSPONSORS \n\n \n\n \n\n \n* Use your Member Email for FREE Registration if you Register Before Day of Event.  Simply use your Member email address and enter it via the BLUE Link which says “Enter Promotional Code” and select the Fee Member ticket that will show once you enter your email.    This is only available to SF Chapter Members and not AMA Members at Large (if you need assistance email info@amasf.org). URL:https://www.amasf.org/event/ama-sf-presents-women-marketing-leaders-tell-all/ LOCATION:One Kearny Club\, 23 Geary St.\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/03/women-marketing-leaders-amasf-03-26-2020-web_800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200625T160000 DTEND;TZID=America/Los_Angeles:20200625T171500 DTSTAMP:20260502T010819 CREATED:20200617T225152Z LAST-MODIFIED:20200623T123751Z UID:10000875-1593100800-1593105300@www.amasf.org SUMMARY:Marketing Confessions: A Virtual Mix & Mingle with the AMA San Francisco DESCRIPTION: URL:https://www.amasf.org/event/marketing-confessions-a-virtual-mix-mingle-with-the-ama-san-francisco/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/06/b886d5313dc8e45d135701393409e6e8-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200922T120000 DTEND;TZID=America/Los_Angeles:20200922T130000 DTSTAMP:20260502T010819 CREATED:20200901T052718Z LAST-MODIFIED:20200922T195016Z UID:10000893-1600776000-1600779600@www.amasf.org SUMMARY:Career Toolbox: Tips & tools for a successful job search in a virtual world DESCRIPTION:Learn tips & strategies from top career development and recruitment professionals to plan your next career move in a virtual world. \nThe last few months have created unique challenges for those looking for a job or considering their next career move\, but those challenges also present opportunities. An increase in remote working opens up more options for the job seeker\, but also requires new strategies to help you identify and land the perfect job. \nJoin the American Marketing Association SF on September 22 for a Lunch & Learn session where you’ll hear from top career development and recruitment professionals\, who will share their tips and strategies for: \n\nPlanning your next career move\nConducting a successful job search\nStanding out in a crowded job market\nAcing the virtual interview and more\n\n25 lucky attendees will receive a FREE resume review from a recruitment professional. Attend the event for details on how to get your FREE resume review. \nDon’t miss this opportunity to hear from the experts and get an edge on your competition. \n\nSPECIAL THANKS TO OUR EVENT SPONSORS URL:https://www.amasf.org/event/career-toolbox-tips-tools-for-a-successful-job-search-in-a-virtual-world/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/08/AMASF_LnL_SEPT20_WEBCAROUSEL_1240X452_OPT2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201008T110000 DTEND;TZID=America/Los_Angeles:20201008T120000 DTSTAMP:20260502T010819 CREATED:20200922T194853Z LAST-MODIFIED:20201007T191227Z UID:10000903-1602154800-1602158400@www.amasf.org SUMMARY:The Big Shift: Redefining Marketing in a More Diverse America DESCRIPTION:Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. \n\n\nThe convergence of a changing demography\, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly\, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. \nThis special AMA webinar takes a critical look at the past\, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. \nAttendees can expect to walk away with: \n\nA better understanding on the new “total-market” approach.\nHow to talk to a multicultural audience in a more inclusive and efficient way.\n\nWe look forward to seeing you on October 8th! \n  \n\nDistinguished Panelists\nLarissa Acosta\, VP – Integrated Marketing Segments Leader @ Wells Fargo Bank \n \nLarissa has been leading integrated marketing campaigns for Fortune 100 brands as both an advertising agency executive and a client-side marketer. She currently leads a team at Wells Fargo responsible for large scale integrated marketing campaigns targeting diverse and consumer segments (Hispanic\, African American\, Asian\, LGBTQ\, American Indian/ Alaskan Native\, People with Disabilities\, Military/Veterans\, Students\, Emerging Affluent). In this role\, her team manages marketing efforts to build the Wells Fargo brand through culturally relevant campaigns\, media activations\, and content programs. \nHer 20-year marketing career has enabled her to work in multiple verticals including financial services\, telecommunications\, CPG\, higher education\, and government services. \nShe has consistently advocated and developed strategies that lean into cultural insights to drive overall business performance. \n  \nDaneyni Sanguinetti\, Marketing Director\, Multicultural Marketing @ Coca-Cola \n \nAs Director  Multicultural Marketing for  The Coca-Cola Company North America\,  Daneyni  Sanguinetti is responsible for stewarding the accelerated volume and profit performance of the company brand portfolio in designated high index multicultural markets working closely with multiple cross-functional teams\, Brands\, Customers\, and Bottlers to win with the MC Consumers. This includes development and/or integration of customer-specific programs across key channels and overall Multicultural region strategy. She also serves as the Multicultural subject-matter expert liaison to the brand teams\, driving the integration of MC consumer insights into their marketing strategies and ensuring accurate representation and relevant message across the brands’ content. Additionally\, in this role she is focused on enhancing the company’s MC IQ  to ensure leaders develop the capability to support the organization’s multicultural strategy. \n  \n\nKimberley McArthur\, Brand Experience\, Multicultural Strategy @ General Mills \n \nA bilingual\, bi-cultural brand storyteller and cultural engagement strategist with nearly two decades of expertise in Multicultural Marketing\, Kimberley has built a career on a deep curiosity about people and the nuances of culture and identity. Currently leading Multicultural Strategy and Engagement at General Mills\, she leverages her cross-functional and cross-category experience to develop strategic campaigns that drive authentic engagement. Prior to her current role\, Kimberley was a key leader within such agencies as Edelman Public Relations\, Olson Advertising\, and Bravo/Young & Rubicam\, delivering successful campaigns for a diverse set of Global and US clients across a range of industries. She is passionate about making a difference with the work she helps to bring into the world. \n  \nNneka Carrie Ude @ Arc Worldwide \n \nNneka Ude is a marketer and brand strategist that thrives at the intersection of data and identity. A native Chicago native\, Nneka has spent over 15 years driving brand\, shopper and experiential strategy for some of Chicago’s most prominent agencies. Currently she serves as a VP\, Strategy Director for Leo Burnett’s shopper marketing unit\, Arc Worldwide; guiding shopper and brand strategy\, retail engagement\, and thought leadership for accounts like Intel\, Samsung Home Appliances\, and U.S. Cellular Corporation. \nNneka sees advertising as more than just a function of marketing\, but rather an opportunity to reframe narratives and move people to action. As a whitespace thinker and strategic leader\, she has helped brands like Hillshire Farm\, Barefoot Wines\, Coca-Cola\, CenturyLink\, and Maker’s Mark navigate the complexities of people\, tech\, and culture. \nHer work and interest in people\, tech and culture extends beyond the agency world and into Chicago’s startup and business community. She has consulted with numerous tech startups – including Black Tech Mecca\, Citispoon\, and Desirelist\, helping each organization tap into the nuances of their respective markets and develop strategies that position them to win. Her passion for people is also embodied in the work she does within the community. She currently sits on the boards of the Nautilus School and the Neighborhood Housing Services (associate board)\, and is an active volunteer and instructor for The Gray Matter Experience. \nNneka is a graduate of the University of Illinois at Urbana-Champaign and holds a MBA in Marketing from Loyola University Chicago. \n  \nModerator\nDr. Jake Beniflah @ Center for Multicultural Science \n \nDr. Jake Beniflah is the founding Executive Director of the Center for Multicultural Science\, a non-profit\, non-partisan multicultural marketing research think tank and data science accelerator. He is a nationally recognized thought leader and an ad tech innovator. He is a subject matter expert in data science and Latino marketing and the founding editor of the Journal of Cultural Marketing Strategy. He recently published his first book called\, The Big Shift: Redefining Marketing in a Multicultural America\, which he will spend a few minutes today to present the key themes. Dr. Jake will be moderating today’s discussion panel. URL:https://www.amasf.org/event/the-big-shift-redefining-marketing-in-a-more-diverse-america/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2020/09/BIGSHIFT_SPEAKER_FACEBOOK_1024x512.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201119T120000 DTEND;TZID=America/Los_Angeles:20201119T130000 DTSTAMP:20260502T010819 CREATED:20201009T021254Z LAST-MODIFIED:20201119T041302Z UID:10000905-1605787200-1605790800@www.amasf.org SUMMARY:Consumer Insights in our New Normal DESCRIPTION:Covid has transformed how we all work\, shop\, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. \nHow are leading brands adapting to this new reality? What tools and strategies are they implementing to better understand shifting customer preferences? Join us on Thursday\, November 19\, to find out what our panel of experts from Pinterest\, Dreyer’s\, Vox Media\, and SurveyMonkey have to say about the changes around consumer behavior and how they measure it. They’ll share their experiences\, lessons learned\, and what emerging trends are here to stay. \nAttendees can expect to walk away with actionable ideas that will deepen their understanding of consumer insights. \nSPEAKER INFORMATION \nJamin Brazil\, CEO and co-founder of HubUX\, Host of the Happy Market Research Podcast (Moderator) \nAs the previous CEO of FocusVision\, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100\, and more than 3\,000 companies globally. Prior to FocusVision\, he pioneered online surveys\, founding Decipher\, a top survey platform in 2000. Today\, he is the CEO and co-founder of HubUX\, a technology company focused on user experience and market research insights software; and the host of the Happy Market Research Podcast\, the number one market research podcast\, bringing you interviews with insights professionals from LinkedIn\, GoDaddy\, General Mills\, and many more. \nJeremy Liebman\, Digital Marketing Lead at Dreyer’s Grand Ice Cream \nJeremy Liebman heads the Consumer Experiences team at Dreyer’s Grand Ice Cream\, leading a multi-disciplinary organization responsible for creating impactful digital and physical experiences for iconic brands including Häagen-Dazs\, Outshine\, Drumstick\, Dreyer’s\, and Skinny Cow. Jeremy’s experience in food and beverage consumer goods – previously at Nestlé and Constellation Brands – focuses on demand generation across digital marketing\, marketing strategy and technology. \nZak Kirchner\, Brand Strategy Research Team Lead\, Pinterest \nZak Kirchner currently leads the Brand Strategy Research team at Pinterest\, overseeing their global brand equity measurement\, campaign insights\, and strategic messaging research. He has over 13 years of insights experience on both the client and agency side\, most recently helping to lead the west coast team at Edelman Intelligence and establishing the research program at Fandom.com. Zak considers himself delightfully data agnostic and loves the challenge of finding the “ah-ha” moment that unlocks inspiration and creativity \nEdwin Wong\, Senior Vice President\, Insights & Innovation at Vox Media \nEdwin Wong is Senior Vice President\, Insights & Innovation at Vox Media\, the leading independent modern media company known for building the best media brands and the technology that enables them. He leads research to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He has been studying digital consumer behavior for nearly 20 years and has held previous roles at BuzzFeed\, Pinterest and Yahoo. \nMorgan Molner\, Director of Product Marketing\, at SurveyMonkey. \nMorgan started her career at Nielsen doing marketing effectiveness analytics and consulting for P&G. After various supplier-side analytics and research roles\, she found a new passion for building innovative market research products and taking them to market. She now leads product marketing for SurveyMonkey Market Research Solutions\, and is an expert on all things DIY market research. URL:https://www.amasf.org/event/consumer-insights-in-our-new-normal/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/10/No-Button_CONSUMER_EVENT_HEADSHOTS_FACEBOOK_1024x512_2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210128T160000 DTEND;TZID=America/Los_Angeles:20210128T171500 DTSTAMP:20260502T010819 CREATED:20201231T041224Z LAST-MODIFIED:20210113T201226Z UID:10000926-1611849600-1611854100@www.amasf.org SUMMARY:2021 Marketing Kick-off : Make Connections and Tackle What’s Next DESCRIPTION:Are you a Marketing or Sales Professional? Grab your favorite drink and join a diverse group of people for a live & interactive discussion!\n\n\n\nKick off your 2021 with new connections and explore the trends that will be top of mind for marketers in the new year. \nWe’ll break out into separate rooms to discuss the challenges and opportunities that marketers will face in a digital-first world. Each room will be moderated by one or more board members well-versed in the topic at hand\, and we anticipate a lively\, interactive discussion! Attendees will be able to share their audio and video to participate in the discussion*. \nGrab a beverage of your choice and join the conversation on Thursday\, January 28 at 4pm. *We will only allow a max of 15-20 attendees per topic to make the discussions more intimate\, so make sure you register asap! \nLevel-Up Topics Please select one of the following topics upon registration: \nDigital Marketing: \n\nPaid trends for 2021\nSEM best practices with a limited budget\nYour must-have Marketing Stack \n\nContent & SEO Marketing: \n\nWhat companies are doing to improve their content marketing strategies\nHow location specific SEO has changed since people are working from home\nTechnical hacks you can do to better drive SEO\n\nBrand & Advertising: \n\nThe ways you can better communicate brand value\nHow creative strategies have changed and how to make the most out of your limited budget\nThings to keep in mind when shifting your brand communications strategy\n\nSocial Selling: \n\nTips & Tricks for Social Selling in 2021 \nSales & Marketing alignment for Social Selling\nMeasuring Social Selling Success \n\nEvents Marketing: \n\nLessons from 2020 and how to take your events strategy to the next level in the new year\nDriving value through content \nMust-have tools for events in 2021 URL:https://www.amasf.org/event/2021-marketing-kick-off-make-connections-and-tackle-whats-next/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2020/12/2021-Marketing-Kick-off_EVENT_EVENTBRITE_2160x1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210324T163000 DTEND;TZID=America/Los_Angeles:20210324T173000 DTSTAMP:20260502T010819 CREATED:20210301T195854Z LAST-MODIFIED:20210322T152825Z UID:10000941-1616603400-1616607000@www.amasf.org SUMMARY:Senior Women Marketing Leaders Share: A Purposeful Path Forward DESCRIPTION:March kicks off Women’s History Month! Join the AMASF as we shine a spotlight on women who are leading marketing innovators in the Bay Area. \nIn celebration of Women’s History Month\, our esteemed panel of senior women marketing leaders will share how they are navigating their professional lives and the “new normal” with both purpose and vigor. \nTake part in our next virtual event on Wednesday\, March 24th as we uncover: \n\nHow these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on\nHow they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers\nWhat skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers\n\nJoin the AMA San Francisco and fellow marketing enthusiasts to hear\, firsthand\, their secrets to success as they face today’s marketplace challenges\, and how women\, in particular\, are blazing a trail at this significant point in our history. \nSPEAKERS \nLaurie Dewan\, VP Consumer Insights\, Healthline Media | LinkedIn \nLaurie Dewan joined Healthline Media in 2019 to lead a new Consumer Insights function at the company. Healthline Media is the #1 health publisher in the US and a comScore top 50 property\, with brands including Healthline\, Medical News Today\, Greatist and PsychCentral. Laurie’s team that leads brand\, communications and research initiatives that empower Healthline to create content and tools that help people live stronger\, healthier lives. Dewan joined Healthline with a successful track record leading data-driven content strategies across major companies including 20th Century Fox\, BabyCenter\, and Warner Bros. Most recently\, she led consumer insights at Electronic Arts (EA. She is a five-time juror on the I-COM Data Creativity Awards. Dewan holds a Master of Business Administration degree from the Stanford Graduate School of Business and a Bachelor of Arts degree in Psychology from Amherst College. \nYvonne Chen\, VP of Marketing\, Udemy | LinkedIn \nYvonne Chen is currently the VP of Marketing for Udemy for Business where she oversees their global marketing teams. With the rapid pace of technological change and the challenges and demands the future of work presents\, she cares deeply about spurring online learning and development for an organization’s most important asset – it’s employees. Previously\, Yvonne worked at Facebook where she joined the first monetization team and led product marketing strategy for many of Facebook’s ads and business products. Before that she worked in operations and partner management at Google and was responsible for managing a business call center at AT&T. Yvonne holds a BS in Business Administration from UC Berkeley’s Haas School of Business and an MBA from Harvard Business School. Yvonne resides in Burlingame with her husband\, her son\, and dog\, Dipsea. \nGuisselle Nuňez\, Assoc VP\, Strategic Marketing and Communications\, San Francisco State University | LinkedIn | Website \nGuisselle takes her audience from revelation to results.  For over a decade\, she mastered her craft by teaching personal branding and marketing to private and public sector audiences. Author of the book “Take Charge of Your Brand\,” her seasoned\, marketing and personal branding skills have helped thousands of professionals\, with a large number being women\, learn how to communicate their value\, and advocate for themselves by building a strong personal brand. Additionally she serves as Associate Vice President\, Strategic Marketing Communications for San Francisco State University and is seasoned in building strategic marketing\, communications\, and public affairs strategies for higher education\, non-profit and private sector industries. \nLaliv Hadar (moderator)\, Board Member\, AMA SF | VP Marketing & Branding\, InVision Communication | LinkedIn \nLaliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed tech start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for results. Holding broad industry relationships\, she is a proven leader and people developer/mentor. Laliv spent her early days at Aol\, Time Warner\, Yahoo!\, and more recently led integrated marketing for Wikipedia brand Fandom by Wikia. Currently\, she’s VP of Marketing and Brand for InVision Communications\, an audience engagement agency that works with bluechip Tech B2B and Healthcare brands. She also serves on the AMA San Francisco executive board. A long-time Bay Area resident\, she’s a proud Cal Berkeley grad\, and lives in Marin with her husband and kids. \nEVENT SPONSOR \n \nCrawford Group | Website \nCrawford Group empowers companies with expertise for marketing\, communications\, and events. Whether you need individual marketers or a whole managed team\, our vetted experts understand your business\, appreciate your culture\, and execute your projects and programs on time and within budget. For over 20 years\, we’ve been helping marketers focus on the big picture: achieving measurable marketing results. We are a WBENC-certified woman-owned business led by a progressive management team. URL:https://www.amasf.org/event/senior-women-marketing-leaders-share-a-purposeful-path-forward/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/03/WOMENSMARKETING_EVENT_EVENTBRITE_800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210520T160000 DTEND;TZID=America/Los_Angeles:20210520T180000 DTSTAMP:20260502T010819 CREATED:20210428T162942Z LAST-MODIFIED:20210428T174436Z UID:10000962-1621526400-1621533600@www.amasf.org SUMMARY:The Job Connector Meet-up DESCRIPTION:An opportunity to advance your career in advertising\, sales\, communications\, social media\, media\, analytics\, and PR roles.\n\n\nConnect with great companies \nNever have there been so many impressive people ready to find new opportunities and so many companies who will certainly benefit from your experience. \nThursday\, May 20\, 2021 \nAt 4pm to 6 pm on Zoom \nIf you\, or someone you know\, is looking for a job where you will use your background to drive growth\, come check out The Job Connector Meet-up on Thursday May 20th\, 2021 from 4pm to 6pm\, PDT. \nBAARC\, The Job Forum\, and AMA SF are co hosting this Job Connector event to connect companies with candidates like you in a virtual career fair gathering. \nBAARC is a SF Bay Area non profit focused in the media and advertising fields and The Job Forum is a non profit that helps job hunters find jobs. The mission of the AMA SF is to connect Bay Area marketers through insightful programs\, diverse educational resources\, impactful networking experiences and career advancement opportunities. \n“The #1 way to get a job is through referrals and connections” says Janet Beach\, Chairman of the Job Forum. “Sign up now for your opportunity meet people at some amazing companies.” \nThis event is for you\, if you are considering a job in the following broadly defined areas: \n\nSocial media or online communications (Facebook\, Google\, LinkedIn)\nDigital advertising sales or account management\nCommunications\nMedia Sales\nMedia Buying\nSEM or search engine marketing/sales\nProgrammatic or Performance Advertising\nResearch and Analytics\nAgency Account Planning\nAgency Account Management\nCampaign Management\nMarketing Account Management\nPR\n….and more\n\nYou’ll have the opportunity to visit up to 3 breakout rooms\, where you can meet folks from hiring companies. You’ll learn more about their culture\, what they are looking for in new hires — and what current positions are available. When you sign up\, you’ll be asked two questions: \n\nPick three companies you would like to meet with during this event. Choose from our list of sponsoring companies or check out their job listings below.\nWhat is your career path (sales\, media analytics\, etc…) This will help us match you with the employers looking for your skills.\n\nPlus…when you sign up for this event\, you will also get a chance to hear from industry experts about job searching and hiring in this virtual world. \nSee you on May 20th! \nPlease sign up on Eventbrite and you will be sent the Zoom link on the day of the event. \nBy signing up you agree to receive future emails from us offering news of future events. URL:https://www.amasf.org/event/the-job-connector-meet-up-2/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/04/BAARC-Blog-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210617T120000 DTEND;TZID=America/Los_Angeles:20210617T130000 DTSTAMP:20260502T010819 CREATED:20210524T114524Z LAST-MODIFIED:20210617T193718Z UID:10000963-1623931200-1623934800@www.amasf.org SUMMARY:All Eyes on Gen Z: Current Trends and Actionable Insights DESCRIPTION:A closer look at where Gen Z is spending their time\, what their passions are\, and how to engage with them authentically.\n\n\nThere is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic\, these digital natives (generally born between 1997 and 2012) are more diverse\, more socially conscious\, and perhaps more empowered than generations before. Join the AMA SF as we delve into the latest insights and trends surrounding this group of captivating young consumers. \nRegister today for our next virtual event on June 17th where our expert panelists will help shed light on where Gen Z is spending their time\, what their passions are\, and what we need to know today in order to engage with them authentically. \nSee you there! \nSPEAKERS \nMaryLeigh Bliss\, VP of Content\, YPulse | LinkedIn \nAs of VP of Content\, MaryLeigh oversees YPulse’s syndicated products\, including newsletters\, insight articles\, over 60 reports annually\, and ongoing surveys that help brands to reach young consumers in the U.S. Her role also involves acting as a culture and youth insights expert\, consulting with brands to identify actionable insights\, align young consumer strategy\, and layer generational and youth knowledge over data findings. \nMaryLeigh has worked with a range of brands\, including Facebook\, Hampton\, Bravo\, HBO\, Target\, Best Buy\, and Gap\, and has been quoted as a youth insights authority by publications including The New York Times\, Digiday\, Business Insider\, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News\, Fortune\, and NPR Marketplace\, and been a speaker at many off-sites and conferences\, including CMJ\, ProMaxBDA\, and the World Retail Congress. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology\, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse. \nJonathan Margolis\, VP\, Head of Brand Partnerships\, Brat TV | LinkedIn \nJon Margolis is the Head of Brand Partnerships at Brat TV\, the popular Gen Z studio whose slate of hit original series reach tens of millions of viewers on Youtube\, Snapchat Discover\, Samsung\, Roku and Amazon Prime Video. As the Head of Brand Partnerships\, Margolis helps top brands such as Nike\, Disney\, Mars\, General Mills\, Paramount\, NBC Universal and Amazon organically integrate into Brat TV shows through custom integrations\, original commercials\, music videos as well as through talents’ social media feeds in a positive\, brand safe\, diverse and aspirational setting. Prior to Brat TV\, Margolis spent over 17 years working with fortune 500 national brands and led strategic partnership efforts at Imgur\, Under Armour\, StubHub and Experian. \nIrina Weisfeiler\, Product Marketing Manager\, TikTok | LinkedIn \nIrina Weisfeiler is a Product Marketing Manager at TikTok where she is responsible for the product marketing and go-to-market strategy for TikTok’s Auction Ad Products. Previously\, Irina was a business marketer at tech companies and a digital marketer at global marketing agencies where she developed social media strategies for international CPG brands like P&G and McDonald’s. Irina graduated from California State University with a degree in Business Administration. Irina brings her experience in digital marketing to advertising product development and helps build solutions that help advertisers achieve their business results. Irina’s professional interests are in advertising technology and she is passionate about supporting businesses to be more effective with their marketing. Outside of work\, Irina is exploring national parks and new travel destinations with her husband and their 8-year-old son. \nAnnie Por\, VP\, Brand Partnerships – West\, Imgur (moderator) | LinkedIn \nAnnie has been fully immersed in the digital advertising space helping brands reach Millennial and Gen Z audiences for over a decade. Her passion and specialty lie within the video games vertical\, having worked at various gaming publishers including UGO / IUP\, IGN / CBS Interactive\, and GameSpot. For the last 4 years\, she has brought her extensive network to Imgur\, bringing the biggest players in the video game space to the platform. As the Regional Vice President on the West Coast\, she’s taking her expertise beyond gaming and is committed to helping brands not only reach the elusive millennial and Gen Z Audiences\, but also help them win the hearts and minds of these users\, at scale. \nEVENT SPONSOR \nImgur | Website \nImgur is the easiest way to discover and enjoy the magic of the Internet. It’s where you’ll find the funniest\, most informative and inspiring images\, memes\, GIFs\, and visual stories served up in an endless stream of bite-sized fun. Powered by a passionate community of people from all around the world\, anyone can join to share cool stuff and vote the best to the top. Tap into the magic of the internet and reach millions of Culture Creators as they create and discover the most captivating visual stories. URL:https://www.amasf.org/event/all-eyes-on-gen-z-current-trends-and-actionable-insights/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/05/c4ef70fd3c7028498561ee1444472b24-WuPa6L.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210722T120000 DTEND;TZID=America/Los_Angeles:20210722T130000 DTSTAMP:20260502T010819 CREATED:20210706T134328Z LAST-MODIFIED:20210722T195100Z UID:10000980-1626955200-1626958800@www.amasf.org SUMMARY:Digital Disruption Part 1: Crafting An Agile Content System DESCRIPTION:The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing.\n\n\nDIGITAL DISRUPTION SERIES \nPart 1: Crafting An Agile Content System \nMark your calendars & register for this kickoff on July 22nd at 12pm PT. \nAs a global leader in technology\, innovation and software\, the Bay Area sparks new realms within the digital space each and every day. With this rapid development\, many obstacles can arise without nimble systems in place. \nOur upcoming 3 part programming series called “Digital Disruption” delves into ways for the greater community to learn about what is at the forefront of this intersection and how to embrace demands and new ideas in a strategic manner. \nOur goal is to keep you thinking and thriving in this complex space. \nJoin us for our first installment of this series as we explore key trends and new strategies to tackle the fast-paced and demanding nature of content marketing. \nOmar Akhtar\, Research Director at Altimeter\, and David Novak\, Senior Partner at Prophet\, will share findings from their annual State of Digital Content study\, a global benchmark survey that records the latest trends\, shifts\, practices\, and challenges in delivering content to meet the needs of more personalized interactions. \nCHALLENGES | Common challenges that businesses face today include: \n\nConsistently producing personalized content at a large scale\nDelivering it at breakneck speed\nHaving an impact on revenue\n\nKEY TAKEAWAYS | You will learn: \n\nKey Trends in fresh content\nNew Strategies to create attention-grabbing content\nHow to strategically manage content throughout an organization\nThe importance of an Agile Content System\n\nWHO WILL BENEFIT | We will provide insights for agencies\, brands\, media sellers\, independent consultants\, and organizational experts. \nBONUS | **Those who stay until the end of the presentation will receive a full report that will help you assess your current strategies\, inspire new ideas and accelerate change. \nSPEAKERS \nOmar Akhtar\, Research Director\, Altimeter | LinkedIn \nOmar Akhtar is a Research Director at Altimeter\, a Prophet Company where he publishes research and advises companies on digital marketing innovation. His recent areas of focus include content strategy\, data-driven personalization\, customer experience technology and multi-channel marketing. He is also researching the new field of augmented and virtual reality. \nHis research reports include industry benchmarks\, maturity models\, and guides for content strategy\, marketing technology and data-driven personalization. \nOmar has frequently served as a moderator and speaker in conferences and panel discussions on the above topics\, and has been quoted as a technology expert in leading publications\, including National Public Radio\, CNET\, Forbes\, Digiday\, TechCrunch\, and the San Francisco Chronicle. \nOmar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News\, PRWeek\, Fortune Magazine and The Brooklyn Ink. \nDavid Novak\, Senior Partner\, Prophet | LinkedIn \nDavid\, a senior partner in Prophet’s New York office\, is an expert in digital transformation strategy\, with extensive experience in customer experience innovation\, marketing/advertising technology rationalization\, and performance marketing consulting. \nHe understands that the best business growth models rely on defining a clear vision. Without it\, companies remain stuck in what they already know and limit their path towards growth. But he’s also intensely practical\, working quickly to deliver best-in-class data-centered capabilities that are innovative and cost-effective. \nDavid\, who joined Prophet after 10 years at IBM iX\, appreciates how challenging it is for large brands to master innovative solution selling and go-to-market strategies. He’s guided Fortune 250 clients in finding powerful marketing technologies\, including mobile\, social\, machine learning\, artificial intelligence and augmented reality. He has worked with leading brands such as Apple\, PepsiCo\, Sephora\, Kraft\, Kohl’s\, United Airlines and more. \nHe studied marketing at the University of Maryland. He has received multiple marketing awards for highly successful campaigns. His passions include travel\, film and a good bottle of scotch. URL:https://www.amasf.org/event/digital-disruption-part-1-crafting-an-agile-content-system/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/07/DIGITAL_DISRUPTION_PT1_EVENT_Event_Page_1200x628.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210922T120000 DTEND;TZID=America/Los_Angeles:20210922T130000 DTSTAMP:20260502T010819 CREATED:20210908T125450Z LAST-MODIFIED:20210922T193339Z UID:10000988-1632312000-1632315600@www.amasf.org SUMMARY:Winning in a Multicultural America: A Clorox Case Study DESCRIPTION:A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America.\n\n\nThis month’s AMA SF virtual event brings into focus a topic that has spurred much conversation over the past year – Diversity\, Equity\, and Inclusion – and addresses how we\, as marketers\, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. \n \n\n83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause \n\n\n68% of 13-39-year-olds feel it is important for brands to reflect diversity and be inclusive\n\n\n79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads\n(Source: YPulse\, Representation in Action Report\, April 2021) \n\nJoin us for a fireside chat featuring Dr. Jake Beniflah\, Executive Director at the Center for Multicultural Science\, and Erica L. Jacobs\, Associate Director\, Multicultural Marketing\, at The Clorox Company\, as they outline how Clorox\, a global CPG leader in cleaning and food categories\, created a vision and strategy that moved beyond silos to develop a more holistic\, integrated approach to brand plans\, consumer insights\, and go-to-market programs. \nGain useful insights on this important topic and inspiration for how you too can win in a multicultural America. \n \nQuestions we’ll answer: \n\nHow can brands challenge the status quo and execute on their company vision around diversity while also meeting the needs of their existing customers?\nWhat role do customer insights and measurement play in diversity endeavors?\nHow do brands balance the need to market to the “mainstream” while staying true to today’s consumer and addressing specific audience segment needs? \nWhat tactics did Clorox employ to drive change and\, ultimately\, drive revenue?\n\nSee you there! \n \nSPEAKERS \nErica L. Jacobs\, Associate Director\, Multicultural Marketing\, The Clorox Company | LinkedIn \nErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine Sol\, Clorox Bleach\, Burt’s Bees\, Hidden Valley and more. Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impacts not just sales and profits but also community engagement. \nShe has more than 15 years of marketing experience leading messaging and media campaigns for premiere brands like Clorox\, Microsoft\, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity\, inclusion\, and diversity through the work she produces\, the teams she leads and the Companies she partners with. \nErica is inspired daily by her husband and their two children. In addition to Mom Manager duties\, in her free time\, Erica enjoys gardening\, baking\, and volunteering in her community. \nDr. Jake Beniflah\, Executive Director\, The Center for Multicultural Science; Author of The Big Shift: Redefining Marketing in a Multicultural America | LinkedIn \nDr. Jake Beniflah is the Executive Director of the Center for Multicultural Science\, a leading non-profit\, non-partisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry and best known for developing the Nativity-Based View™ which has shown that nativity not language is more effective in driving marketing effectiveness with U.S. Hispanics. \nPrior to launching the Center in 2010\, Dr. Jake spent 15-years as a senior executive responsible for research and brand strategy for Fortune 100 companies. \nDr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy\, has published more than 25 articles in peer-reviewed journals\, and recently published his first book\, The Big Shift: Redefining Marketing in a Multicultural America. URL:https://www.amasf.org/event/winning-in-a-multicultural-america-a-clorox-case-study/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/09/d3e2d64d4803deb7498167a7c87f6148-eS2y3N.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211020T160000 DTEND;TZID=America/Los_Angeles:20211020T173000 DTSTAMP:20260502T010819 CREATED:20211004T054836Z LAST-MODIFIED:20211020T220944Z UID:10001006-1634745600-1634751000@www.amasf.org SUMMARY:Marketing Workshop for Small Businesses & Micro-Enterprises DESCRIPTION:A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community.\n\n\nAre you a micro-enterprise or small business owner? This October\, the AMA SF is working with Voices of the Community radio show and podcast to co-develop an interactive workshop to shine a light on local Bay Area small business owners\, their stories\, and the marketing tactics that every small business or micro-enterprise should be evaluating today! \nOver the past year and a half\, micro-enterprises and small business owners have faced many challenges – likely ones that they had never anticipated. In order to survive\, they were forced to adapt and evolve their internet marketing and e-commerce to reach both existing and new customers and drive sales in an ever-changing landscape. Marketing\, and more specifically\, digital marketing\, took center stage in their efforts to navigate a new normal. Salesforce’s Small and Medium Business Trends Report states that 72% of SMBs increased their online presences during the pandemic. \nJoin the AMA SF and moderator\, George Koster\, from Voices of the Community\, for a virtual discussion on October 20th at 4pm PT as we hear from small business owners\, Michelle Pusateri (Nana Joes Granola) and Kristen Houk (All Good Pizza\,TATO & Cafe Alma)\, and community and economic development lead\, Pooja Rajani (En2Action)\, on what has worked\, what hasn’t\, and what marketing questions are still top-of-mind during this unprecedented time. \nDigital Marketing Specialist\, Rebecca Bertoldi\, of Rebecca Bertoldi Marketing Company and Valerie Camarda\, Marketing Consultant with the City of San Francisco’s Small Business Development Center (SBDC)\, will also be on hand to answer these questions and share cost-effective\, digital marketing best practices that any small business owner should consider and implement. \nSee you on October 20th! \n \nSPEAKERS \nGeorge Koster (Moderator)\, Voices of the Community\, Radio Show and Podcast | LinkedIn | Voices of the Community \nGeorge Koster is the producer and host of the radio show and podcast series known as Voices of the Community. George has over 20 years of expertise in developing and implementing innovative and integrated public\, private\, philanthropic\, and strategic partnerships. He has worked with companies from eBay\, Paramount Pictures\, and Lucasfilm\, with Cities/Counties like San Francisco\, Placer\, and Stockton to nonprofits such as Hack the Hood\, KIVA\, and LISC. \nIn 2014\, George created Voices of the Community (VOC) – a public affairs radio show and podcast born out of his longtime love of radio and audio storytelling. George worked with the San Francisco Public Press to secure the funding to launch the grassroots community-centric radio station KSFP 102.5FM where Voices of the Community is broadcast. \nAt the beginning of the Covid-19 Pandemic\, George created a new radio and podcast series examining how nonprofit organizations in San Francisco are managing challenges brought on by the coronavirus pandemic. The Voices of the Community thought leaders and change-makers share their experiences and solutions to critical issues facing Northern California communities. \nAdditionally\, over the past ten years\, George has participated as a board member\, committee member and consulted with nonprofits in the social enterprise\, affordable housing\, economic development\, and cultural sectors. \n \nKristin Houk\, Chef / Owner\, All Good Pizza\, Tato\, and Cafe Alma | LinkedIn | All Good Pizza \nKristin Houk is the chef-owner of All Good Pizza\, Tato\, and Cafe Alma. With over 30 years of experience in the hospitality and food industry\, she is focused on providing community-centric spaces that encourage collaboration and support of local resources. \nAll Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company\, Evergood Sausage\, and Veritable Vegetable. All Good regularly hosts community events\, local non-profits\, farmers’ markets\, and local makers’ markets. Tato was established in 2017 in homage to Kristin’s family from Michoacan and Mexico City\, Mexico. Named after her son\, Tato is about family and community and the time-honored tradition of bringing people together by way of good food\, good times\, and good conversation. Cafe Alma was established in 2019 as India Basin’s only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs\, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products. To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza .com\, tatosf.com\, and caféalmasf.com. \n \nMichelle Pusateri\, Founder\, Nana Joes Granola | LinkedIn | Nana Joes Granola \nMichelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water\, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners\, preservatives and most importantly weren’t gluten free. \nBeing a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat\, fiber\, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area. \nIn 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting the local community. She believes breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients\, with no preservatives\, and sweetened with just a touch of maple syrup. She thinks it is a necessity to put community before profits which is why at Nana Joes Granola they ensure each one of their employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry-level kitchen job again. \n \nRebecca Bertoldi\, Digital Marketing Specialist / Owner\, | LinkedIn | Rebecca Bertoldi Marketing Co. \nRebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year. \n Prior to returning to the East Coast in 2020\, Rebecca was a board member of AMASF\, helping to build the social media content and programming. She has had a myriad of opportunities to expand her skills with projects in Europe\, Canada and India along with some companies that had a wide global reach. \n Her clients now span all over the world and she found a passion for educating business owners and creating courses. \n \nValerie Camarda\, Marketing Consultant / Owner\, | LinkedIn | Marketing Sense | SF Business Development Center (SFBDC) \nValerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years\, as the owner of Marketing Sense\, she helps small businesses and non-profits successfully market their organizations. \nShe has served on the Board of the SFAMA three times in a variety of roles including Membership Chair\, VP of Marketing Communications and as Sponsorship liaison. While on the Board as VP of Marketing Communications she was instrumental in helping the chapter win “Turnaround Chapter of the Year”. In 2014 she won the Volunteer of the Year award. \nCurrently\, Valerie holds a contract with the City of San Francisco’s Small Business Development Center (SBDC) where she provides one-on-one consulting to small business owners\, teaches marketing and does a series of Fireside Chats with some of the city’s most successful small business owners. \n \nPooja Rajani \, Director of Programs \, En2action |LinkedIn | En2action \nPooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. \nEn2action was established in 2019 as a community-based nonprofit organization with a mission to serve and collaborate with individuals\, nonprofit and for-profit entities\, delivering services through three program areas: community development\, economic development\, and education. \nPooja has worked on projects that involved planning\, organizing\, and executing outreach to community residents\, merchants\, and key stakeholders in the diverse neighborhoods in the City of San Francisco\, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses\, entrepreneurs\, and microenterprises through programs and events like\, “Ujamaa Kitchen”\, “Bayview Bistro”\, “Bayview Uncorked”\, “Bayview Summer Music Series”\, and most recently\, “Sell Black”. URL:https://www.amasf.org/event/marketing-workshop-for-small-businesses-micro-enterprises/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/10/aaa3957b9fd4b95ce45b98744d896139-4DBgHs.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211117T180000 DTEND;TZID=America/Los_Angeles:20211117T203000 DTSTAMP:20260502T010819 CREATED:20211103T195611Z LAST-MODIFIED:20211113T084745Z UID:10001023-1637172000-1637181000@www.amasf.org SUMMARY:Job Accelerator for Marketing Professionals - Co-hosted by AMA SF DESCRIPTION:A special event co-hosted by The Job Forum and The SF American Marketing Association \nAbout this event\nWednesday\, Nov 17 from 6-8:30 pm on Zoom .\nAre you looking for a job related to marketing or advertising? Have you ever considered working in digital/social media marketing analytics or creative services? The Job Forum is cohosting this special career accelerator event with American Marketing Association SF that will help you with all of your questions about these job roles and connect you to the managers in the field. There are many opportunities within the marketing industry that may interest you including account manager\, account planner\, media buyer\, media planner\, art director\, copywriter\, content manager\, graphics artist\, marketing analyst\, and more! \nIf you want to expand your marketing network and meet with managers at some of the Bay Area’s leading companies\, who want to meet you\, come to the Job Forum virtual career fair on Zoom. \nYou will hear from managers at Salesforce\, Goodby\, Facebook\, H&L Partners\, and more! \nYou will have the chance to choose 3 breakout rooms and talk to these company managers to learn about their open job roles\, ask questions\, and connect directly! Our job connector events are designed to help job hunters like you. \nDon’t miss this unique opportunity. Sign up today and join us! URL:https://www.amasf.org/event/job-accelerator-for-marketing-professionals-co-hosted-by-ama-sf/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/11/Event_Job_Accelerator_V2_Event_Page_1200x628.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211210T180000 DTEND;TZID=America/Los_Angeles:20211210T220000 DTSTAMP:20260502T010819 CREATED:20211130T181254Z LAST-MODIFIED:20211206T095659Z UID:10001025-1639159200-1639173600@www.amasf.org SUMMARY:Jingle\, Mix & Mingle Holiday Party with AMA SF & PRSA SF DESCRIPTION:Our Annual Jingle\, Mix and Mingle Fundraising Holiday Party hosted by the AMA SF & PRSA SF\n\n\nThere are so many reasons to celebrate this holiday season and we are excited to bring together our marketing and PR professionals and friends for an evening of fun!\nJoin the Public Relations Society of America San Francisco Bay Area (PRSA-SF)\, American Marketing Association San Francisco Bay Area (AMA SF)\, and our sponsors on Friday\, December 10th for a chance to get together and toast each other in person. \nEnjoy an open bar\, holiday inspired hors d’oeuvres\, great music\, roulette\, and most importantly\, great company! \nConsider joining PRSA SF or AMA SF to take advantage of special member pricing. \nWHERE: 100 Van Ness Ave. 2ND FLOOR CLUB ROOM \nWHEN: Friday\, December 10th\, 2021\, 6PM – 10PM PT \nPRICING: $70 per person for non members; $40 for members of either organizations \nProof of vaccination will be required. \nThanks to our sponsors for this event: \nPlatinum Sponsors: \nJMAC PR \nLCI \nCalhoun & Company \nBospar \n\n\n\n\n\n\nGold Sponsor: \n Forsta \n\n\n\nPRSA-SF Chapter Sponsors: \nBusiness Wire \nCision \n \n\n\n\n\nDisclaimer : \n \nAMA SF takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time\, AMA SF meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Francisco County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Gerardo Garcia-Jurado at gerardo.garciajurado@amasf.org. \nBy clicking BOOK NOW above\, you are acknowledging that an inherent risk of exposure to viruses\, and other hazards that may cause injury or sickness\, exists in any public space where people are present. By attending AMA Sf & PRSA SF ‘s Jingle\, Mix and Mingle Holiday Party you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors\, AMA SF \, PRSA SF\, 100 Van Ness\, nor any of their affiliates\, directors\, officers\, employees\, agents\, contractors\, or volunteers nor attempt to hold any of them liable for any illness or injury. \nIf for any reason we cannot meet in person\, the event will move to Zoom (or canceled) and refunds will be issued. URL:https://www.amasf.org/event/jingle-mix-mingle-holiday-party-with-ama-sf-prsa-sf-2/ LOCATION:100 Van Ness\, 100 Van Ness Ave\,\, 2ND FLOOR CLUB ROOM\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2021/11/4f80b21931d43927798a09dc7da835a2-4pbe0A.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220323T120000 DTEND;TZID=America/Los_Angeles:20220323T130000 DTSTAMP:20260502T010819 CREATED:20220304T173303Z LAST-MODIFIED:20220323T193104Z UID:10001031-1648036800-1648040400@www.amasf.org SUMMARY:Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/ecdbf3993412cb1dd1da48cd5b987cfc-zE43he.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20220818T180000 DTEND;TZID=America/Los_Angeles:20220818T210000 DTSTAMP:20260502T010819 CREATED:20220711T201805Z LAST-MODIFIED:20220818T062604Z UID:10001080-1660845600-1660856400@www.amasf.org SUMMARY:AMA SF Summer Social DESCRIPTION:Kick off a gorgeous summer at Spark Social in the heart of San Francisco’s Mission Bay with fellow marketers and AMA SF Members.\n\n\nWhat better way to enjoy the San Francisco summer than to come together with local marketing professionals for an evening of food trucks\, beer and fun!\nJoin the American Marketing Association San Francisco (AMA SF) and friends on Thursday\, August 18th for an in-person summer social. \nMeet us at “The Porch” in the center of Spark Social’s food truck and beer garden scene. \n$10 Tickets or FREE for members with pre-registration. \nConsider joining AMA SF to take advantage of special member pricing! \nBuy your ticket today! URL:https://www.amasf.org/event/ama-sf-summer-social/ LOCATION:Spark Social – Look for the AMA SF Sign at the “The Porch”\, 601 Mission Bay Boulevard North\, San Francisco\, CA\, 94158\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/07/88a4679851b60ad4451d90a77f318e9b-m1QIgI.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221118T140000 DTEND;TZID=America/Los_Angeles:20221118T143000 DTSTAMP:20260502T010819 CREATED:20221104T215304Z LAST-MODIFIED:20221104T225514Z UID:10001111-1668780000-1668781800@www.amasf.org SUMMARY:AMA SF Externship Academy 2023 Info Session for Businesses DESCRIPTION:Free Marketing Services for Small Businesses! URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-businesses-2/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2022/11/ama-sf-externship-academy-2023-info-session-for-businesses.webp END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221209T180000 DTEND;TZID=America/Los_Angeles:20221209T210000 DTSTAMP:20260502T010819 CREATED:20221109T221203Z LAST-MODIFIED:20221205T223521Z UID:10001117-1670608800-1670619600@www.amasf.org SUMMARY:Jingle Mix & Mingle with AMA-SF & PRSA-SF DESCRIPTION:Get in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party in one of SF’s best lounge venues!\n\n\nPublic Relations Society of America San Francisco Bay Area (PRSA-SF) and AMA San Francisco (AMA SF) team up to celebrate the holiday season\, co-hosting this year’s Jingle\, Mix & Mingle! \nGet in the holiday spirit with your friends at PRSA-SF and AMA SF! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay Area. Indulge in holiday cheer with light fare\, some complimentary drinks\, dancing and more. Learn about open positions and scout new talent for your organization. Finally\, enjoy a portion of our evening dedicated to benefiting our local charitable partners! \nPre-registration is required as space is limited — so reserve your spot today! \nSponsored by: \n\nInsights Association West Chapter\nJMAC | PR\nPaul Sakuma Photography\n\nAdditional sponsorship opportunities are available! Contact Jacqueline Gu (jacqueline.gu@amasf.org) and Katina Bush (katina.tinka.bush@gmail.com) for more information. \n \nTICKETS \n\nMember (AMA SF or PRSA SF) – $50 (2 drink tickets)\nNon-Member – $70 (2 drink tickets)\nVIP Booth (up to 8 people) – $350 (2 drink tickets per person)\n\nDATE AND TIME \nFriday\, December 9\, 2022 \n6:00 PM – 9:00 PM PST \n \nLOCATION \nHawthorn SF \n46 Geary Street \nSan Francisco\, CA 94108 URL:https://www.amasf.org/event/jingle-mix-mingle-with-ama-sf-prsa-sf/ LOCATION:Hawthorn\, 46 Geary Street\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/11/AMA_PRSA_Holiday_2022_Eventbrite_1000.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221215T180000 DTEND;TZID=America/Los_Angeles:20221215T184500 DTSTAMP:20260502T010819 CREATED:20221213T002003Z LAST-MODIFIED:20221213T003059Z UID:10001144-1671127200-1671129900@www.amasf.org SUMMARY:AMA SF Externship Academy 2023 Info Session for Interested Participants DESCRIPTION:Looking for a Marketing Internship? Part-time? Skills Development? Supporting a Bay Area business? This is the opportunity for you! URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-interested-participants/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/12/Externship_Info_Session_Web-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20221216T120000 DTEND;TZID=America/Los_Angeles:20221216T123000 DTSTAMP:20260502T010819 CREATED:20221213T002205Z LAST-MODIFIED:20221213T003315Z UID:10001146-1671192000-1671193800@www.amasf.org SUMMARY:AMA SF Externship Academy 2023 Info Session for Businesses DESCRIPTION:Free Marketing Services for Small Businesses! URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-businesses-5/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/12/Externship_Info_Session_Web-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230112T180000 DTEND;TZID=America/Los_Angeles:20230112T184500 DTSTAMP:20260502T010819 CREATED:20221213T002004Z LAST-MODIFIED:20221213T003034Z UID:10001145-1673546400-1673549100@www.amasf.org SUMMARY:AMA SF Externship Academy 2023 Info Session for Interested Participants DESCRIPTION:Looking for a Marketing Internship? Part-time? Skills Development? Supporting a Bay Area business? This is the opportunity for you! URL:https://www.amasf.org/event/ama-sf-externship-academy-2023-info-session-for-interested-participants-2/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/12/Externship_Info_Session_Web-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230126T120000 DTEND;TZID=America/Los_Angeles:20230126T133000 DTSTAMP:20260502T010819 CREATED:20230103T214805Z LAST-MODIFIED:20230104T231601Z UID:10001147-1674734400-1674739800@www.amasf.org SUMMARY:How Brands Are Making It Happen in the Metaverse DESCRIPTION:Learn from industry experts who are building brand experiences in the metaverse. RSVP today!\n\n\nJoin the AMA SF on Janaury 26th for Part 2 of our thought leadership conversation: Explore the Metaverse. \n \n \nCatch Michelle Excel\, Moderator and Chief Strategist from the Antipodean\, along with our esteemed panelists: Jessica Berger\, VP Innovation\, Publicis Media\, Vanessa Scanlan\, VP\, Executive Producer\, Deutsch LA\, and Danny Paul\, Executive Creative Director\, The Electric Factory. \n \n \nOur first session was all about the what and potential of “the metaverse”. The second will feature those who are making things in the metaverse: \n\nTheir experiences in identifying\, selling-in\, designing\, building and managing engagement of their projects\nDiscussing what it takes to build literacy\, educate\, build consensus and roadmaps\nWhat excites (and scares) them most about the metaverse and what they’re doing to stay immersed\n\n \nMarketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest! \n \nSee you there! \n \n———————— \nSPEAKERS \n \nJessica Berger – VP\, Innovation\, Publicis Media | LinkedIn \nSpecializing in innovation and strategy\, Jessica helps brands push boundaries across rapidly emerging technologies and platforms\, seamlessly transitioning them into what’s next. At Publicis\, she oversees various future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With a progressive perspective and expertise in the emerging web3 landscape\, she creates solutions and immersive experiences for clients ranging from startups to Fortune 500 companies. Prior to joining Publicis\, Jessica worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns for clients ranging from healthcare organizations and CPG companies to tech startups. Her 10 years of experience are informed by working for agencies and companies across Germany\, Japan\, and North America. \n \nVanessa Scanlan – VP\, Executive Producer\, Deutsch Los Angeles | LinkedIn \nVanessa has been a pioneer bridging brand marketing and creative technology within typically traditional advertising agencies for over a decade. As VP\, Executive Producer at Deutsch Los Angeles she finds opportunities for digital experiences to help build brands by connecting them efficiently and meaningfully with their audiences. During her time at DLA Vanessa has helped launch Dr. Pepper’s loyalty platform\, Taco Bell’s ordering website and Snapple’s entry into the metaverse with Blockchain Bodega. Prior to joining DLA\, Vanessa worked at JWT New York (now known as Wunderman Thompson) where her work on J&J BAND-AID’s AR experience featuring The Muppets created a new category never-before-seen at Cannes for “Mobile AR”. Her work has earned various accolades for her clients which have included PetSmart\, Target\, Lowes\, Macy’s\, Volkswagen\, Taco Bell\, Dr. Pepper and more. \n \nDanny Paul – Executive Creative Director\, The Electric Factory | LinkedIn \nDanny is the Executive Creative Director at The Electric Factory\, a creative innovation company focused on elevating the present by applying the opportunities of the future. He has spent the last two decades crafting impactful experiences for clients through strategic thinking\, creative design\, and technology. His work for Fortune 500 companies and his own entrepreneurial ventures have been globally awarded\, but he is most proud of his collection of bar napkins filled with creative solutions to unique industry challenges. \n \nMichelle Excell (Moderator)\,Chief Strategist\, The Antipodean | LinkedIn \nMichelle Excell\, Chief Strategist\, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist\, Michelle strives to inspire teams\, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone. \nThe Antipodean partners with The Electric Factory for strategy\, design\, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential\, metaverse\, and content creation for both digital and traditional channels. URL:https://www.amasf.org/event/how-brands-are-making-it-happen-in-the-metaverse/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Metaverse_Part2_Event_Page_1200x628_V2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230209T180000 DTEND;TZID=America/Los_Angeles:20230209T193000 DTSTAMP:20260502T010819 CREATED:20230124T232605Z LAST-MODIFIED:20230127T015506Z UID:10001149-1675965600-1675971000@www.amasf.org SUMMARY:Skill Academy: Digital Marketing with David Kellam DESCRIPTION:Gain knowledge about Digital Marketing\, Social Media Marketing\, Branding\, and Website Design in this four part series.\n\n\nAbout David: David Kellam is a certified self-taught marketer specializing in strategy\, planning\, and operations. He is the founder of Best Viable Digital Marketing Services and developing The Sacred Junction—an online mental health therapist matching service. He is currently a digital marketing captain (instructor) with COOP Careers—a professional development and tech training nonprofit. \nAs a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-digital-marketing-with-david-kellam/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/01/fb1a750d5f98632139f26647a191260f-2jzbSi.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230223T130000 DTEND;TZID=America/Los_Angeles:20230223T140000 DTSTAMP:20260502T010819 CREATED:20230210T002105Z LAST-MODIFIED:20230210T223208Z UID:10001155-1677157200-1677160800@www.amasf.org SUMMARY:Talking Our Talk : How to Reach and Engage Diverse Audiences DESCRIPTION:Learn from marketing and advertising pros who are engaging and persuading diverse audiences.\n\n\nJoin the AMA San Francisco on Thursday\, February 23rd\, at 1 PM Pacific for a roundtable discussion. \nTalking Our Talk : How to Reach and Engage Diverse Audiences. \nThis roundtable will include a panel of marketing and advertising visionaries who will show you how they have become fully engaged with ALL their clients\, customers\, and prospects. They have their eyes wide open to the power of inclusivity. \nYou will learn how companies of all kinds are beginning to drive social equity\, not just as change agents\, but as smart business organizations. \nThese marketers are more and more focused on staying relevant and competitive. They understand the expansion and connection that will come from both our growing BIPOC and LGBTQ populations. \nHow do they reach these diverse audiences and speak to their dreams\, desires\, issues\, and concerns? \nIs it in one voice? \nOr many? \nThat is the question that will be answered in this special DEI roundtable. \nIf you’re a professional marketer\, advertiser or communicator\, this event will leave you with a road map for becoming skillfully inclusive in the Age of Diversity. \nSee you there! \n———————— \nSPEAKERS \nDr. Jake Beniflah\, Moderator\, Author and Executive Director of the Center for Multicultural Science | LinkedIn \nDr. Jake Beniflah is currently a full-time senior lecturer at the College of Business and Economics at Cal State Fullerton and the founding Executive Director of The Center for Multicultural Science\, a U.S. non-profit\, non-partisan multicultural marketing research think tank and talent accelerator in the United States. Dr. Beniflah has been a trusted partner for Fortune 100 companies over the last three decades\, is the founding editor of The Journal of Cultural Marketing Strategy\, and the author of The Big Shift: Redefining Marketing in a Multicultural America. Dr. Beniflah graduated summa cum laude with a doctorate in Business Administration from Golden Gate University and is a recognized thought leader and AdTech innovator with more than 25 papers published in academic journals. His single-minded mission: to prepare corporate America for a multicultural America. \n \nJulia Estacolchic\, Sr Director\, Brand Marketing & Head of Brand for Chispa- Match Group | LinkedIn \nChispa is the largest dating app for US Latinos and it’s part of Match Group\, the global leader in online dating. Before joining Match to lead multicultural marketing strategy and execution for Match Affinity apps and sites\, Julia was Managing Director at Dieste\, an Omnicom agency\, leading a group of brand executives and cross-functional teams in business development for key agency clients including AT&T\, The Hershey Company\, Southwest Airlines\, Nissan\, and P&G among others. Previously\, she was the Director of Marketing at Nexxo\, a fintech startup later acquired by MoneyGram. A Women in Tech\, Top Women of Impact and Unstoppable Women honoree\, Julia is a proud bicultural and bilingual Latina with over 20 years of experience in US multicultural markets and LatAm. \n \nCarolynne Mims\, Marketing Specialist\, UC Berkeley Vertical Channels | LinkedIn \nA San Francisco native\, Carolynne Mims attended SFSU and then found herself at JFK University Law school. While in her third year she had to call it quits – life had another path for her. Her career in higher ed started at UC Berkeley Extension eleven years ago\, and most recently she became the Vertical Channels specialist where she focuses on marketing strategies for international students and brand awareness campaigns targeting diverse student populations. She has stated time and again: “Higher education marketers must be connected and influenced by their campuses and the students in them and also do a better job of marketing authenticity.” In her spare time\, Carolynne enjoys spending time with her family\, reading and shopping until she drops! \n \nJorge Hernandez\, Founding Partner + CMO\, Majority Agency | LinkedIn \nMajority is AdWeek’s Breakthrough Agency of the Year. Previously\, Jorge led The Coca-Cola business with Momentum Worldwide as VP Group Director\, leading program development across brands such as Coke Trademark\, Smartwater\, Powerade and Vitaminwater. His time at Momentum earned him numerous awards across Experiential\, Shopper and Integrated Marketing. He also served as Group Director at TBWAChiatDay and the Integer Group working on Pepsi\, Craft\, Coors Light\, Blue Moon and Keystone Light. His experience as an Integrated Marketer spans across product branding\, new product launches\, broadcast\, promotions\, experiential\, shopper\, digital\, sports marketing and B2B. He has won multiple Effies\, Pro Awards\, EX Awards\, Reggies\, Cannes Lions\, Webbys\, Clios and Silver Pencils. He has also served as an award show judge on AICP and Sports Clios Awards. A Dominican native born and raised in Queens\, Jorge has lived in Atlanta since 2013 with his wife\, Christine and their 15-year-old son\, Floyd. URL:https://www.amasf.org/event/talking-our-talk-how-to-reach-and-engage-diverse-audiences/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/02/Event_Talking_Our_Talk_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230309T180000 DTEND;TZID=America/Los_Angeles:20230309T193000 DTSTAMP:20260502T010819 CREATED:20230124T232606Z LAST-MODIFIED:20230307T225928Z UID:10001151-1678384800-1678390200@www.amasf.org SUMMARY:Skill Academy: Brands\, Business\, and Bullshit with BradleyBrands DESCRIPTION:Introduce Marketers to the core concept of how strategy will strengthen their careers as a marketer. To also help them sniff out the bulls\n\n\nSession Topics: \n\nWhat is Brand Strategy\nWhat is Business Strategy\nHow are these related\nAnd How are they not\nWhat comes next \n\nAbout Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-brands-business-and-bullshit-with-bradleybrands/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_2_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230323T180000 DTEND;TZID=America/Los_Angeles:20230323T200000 DTSTAMP:20260502T010819 CREATED:20230301T110505Z LAST-MODIFIED:20230301T110505Z UID:10001156-1679594400-1679601600@www.amasf.org SUMMARY:AMA SF Spring Into Networking DESCRIPTION:Join us and enjoy an evening of networking with fellow marketers and AMA SF Members at Persona Social Club.\n\n\nJoin fellow AMASF members and marketers for an evening of networking at Persona Social Club. \nLearn more about AMA SF\, our Externship and Mentorship programs\, and upcoming events. \nPre-registration is required as space is limited — so reserve your spot today! Admission is FREE for AMA SF members\, $10 for non-members. Ticket sales help support our organization and enable us to host more in-person events. \nRegister and buy your tickets today! URL:https://www.amasf.org/event/ama-sf-spring-into-networking/ LOCATION:Persona Social Club\, 685 Sutter St\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/03/d9894bab0454b38f0da66aed87f62d64-6BjwOU.tmp_.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230406T180000 DTEND;TZID=America/Los_Angeles:20230406T193000 DTSTAMP:20260502T010819 CREATED:20230124T233804Z LAST-MODIFIED:20230307T225621Z UID:10001153-1680804000-1680809400@www.amasf.org SUMMARY:Skill Academy: Social Media Marketing with Thomas Moyer DESCRIPTION:Exploration of paid digital media marketing with a special emphasis into social media\, media strategy\, planning\, and execution.\n\n\nAbout Thomas: THOMAS P. MOYER\, PMP is a media expert with over 15 years of experience. He currently works as a Group Media Director at H&L Partners and works with strategic alliances with the AMA. Part time\, he teaches digital marketing classes at the UC Santa Cruz extension and has done so for the past 5 years. Previously\, his career experience includes stints at Genentech\, Dentsu Aegis Network – Empower Media Team\, M&C Saatchi Mobile\, T3\, The Think Tank\, Kenshoo\, Mediaplex (a division of ValueClick)\, and Microsoft. He’s also an acting advisory with CooMo\, a travel startup. He writes articles about digital marketing and is a frequent keynote presenter at trade conferences.As a former performing arts professional\, David loves creativity and collaboration. He is passionate about supporting powerful\, compassionate missions with strategy\, tools\, and process. He is an east coast transplant enjoying life in the San Francisco bay area. \nWhat is AMA SF: The American Marketing Association\, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to be the leading professional marketing organization in the Bay Area\, encompassing all areas of marketing across a variety of industries. \nWhat is the AMA SF Externship Academy: The AMA SF Externship Academy aims to provide small businesses and organizations marketing-related assistance with Externs\, young marketing professionals and graduate students\, who act as marketing consultants. Extern’s volunteer their time and effort in exchange for a real life marketing experience focused on increasing knowledge and career development. Likewise\, these organizations and business professionals gain marketing material\, strategies\, and ideas curated to their needs and business goals. \nAMA SF Externship Academy Business Sponsors: \n\nJUMA\nArete Dance Company\nLos Altos Women’s Acupuncture Clinic URL:https://www.amasf.org/event/skill-academy-social-media-marketing-with-thomas-moyer/ LOCATION:CA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2023/01/Event_Extership_Skills_Academy_3_Blog_Facebook_LinkedIn_1024x512.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230427T173000 DTEND;TZID=America/Los_Angeles:20230427T203000 DTSTAMP:20260502T010819 CREATED:20230414T221306Z LAST-MODIFIED:20230414T221358Z UID:10001157-1682616600-1682627400@www.amasf.org SUMMARY:Brands and The Great Progression DESCRIPTION:How today’s leadership teams can align their company’s brand with coming seismic shifts in AI\, climate\, demographics\, and even politics\n\n\nFeaturing Peter Leyden\, Founder\, Reinvent Futures\, in conversation with Tony Wessling\, coFounder\, Chromium Group. Produced in partnership with AMA SF. \nPlease join us for an evening of networking and conversation\, as Peter Leyden and Tony Wessling discuss the very different but potentially better future barreling towards us\, and how brand leadership will need to think and plan quite differently as well. They will talk about how to take advantage of the opportunities of what Leyden calls The Great Progression and sidestep the many pitfalls that may lie ahead too. \nThey will touch on how a wide range of fundamental system changes driven by AI\, demographics\, politics\, and climate will continue to transform the expectations customers have for the brands and companies with which they align. \n \nWhat is The Great Progression? \nIn the next 25 years\, the world arguably will deal with climate change and transition the bulk of our core energy sources from carbon to clean. We will transition our transportation systems from the internal-combustion engine to electric mobility as part of an even larger process of reinventing cities. We will scale up brand new industries and build a much more environmentally and socially sustainable society. \nThe changes won’t stop there. AI will change how we work and how we think about ourselves as sentient beings. We very likely will reform capitalism around new economic priorities that counter the current imbalances and inequities. And we can be expected to revitalize our democracies and push back on authoritarianism around the world. People in 50\, 100\, or even 500 years from now may well look back on our era and marvel at the transformation that we’re about to go through. \nThis is the new narrative Leyden has been recently writing and speaking about\, a positive narrative about progress emerging all around us\, about progress that’s inexorably coming as we lay the foundations for these new systems in the next 10 years\, and about how they will scale in the next 25 years to help us solve many of the great challenges that appear to stymie us today. This is the story of The Great Progression. \nAgenda \n530-630 Cocktail & hors d’oeuvres networking \n630-715 Conversation with Peter Leyden \n715-745 Q&A \n745-830 Cocktail networking \nSpace is limited\, so register today. \nAbout Peter Leyden \nPeter Leyden has spent his entire career in pursuit of the constantly evolving answers to four key questions: what’s really going on today\, what’s probably coming in the next 10 years\, what’s possible to achieve in the next 25 years\, and what we should do now. \nLeyden started his career as a journalist trying to figure out what’s really going on in America and as a foreign correspondent in Asia\, traveling to 50 countries to figure out the world. He moved to San Francisco at the beginning of the digital revolution to work with the founders of WIRED and figure out what’s probably coming. He has since built up an extraordinary network of technologists and entrepreneurs\, innovators and creatives\, intellectuals and academics throughout Silicon Valley and the region. \nHe then learned the futures business with some of the key pioneers in strategic foresight including the legendary Stewart Brand and the founders of The Long Now Foundation. This helped him understand trends in a wider breadth of fields and look farther ahead on what’s possible to achieve over time. \nThrough all this Leyden has become a thought leader on the future\, new technologies and megatrends. He does keynote talks on a monthly basis to conferences throughout America and Europe where he publicly lays out his insights into the big four questions. He’s written two influential books on the future\, and many magazine pieces\, including his latest: The Great Progression: 2025 to 2050. \nLeyden is now founder of Reinvent Futures\, a strategic foresight firm\, and he’ll soon be launching a new event series in the San Francisco Ferry Building called The Great Progression Series. Come to this event to learn more. \nMore about Peter and REINVENT FUTURES can be found at reinvent.net \nAbout Tony Wessling \nTony Wessling is the Founder and Managing Director of Chromium Group\, a San Francisco-based strategic branding firm that is working with clients in climate tech\, fintech\, edtech\, computer hardware\, finance\, insurance\, real estate\, and consumer goods to help them navigate the complexity of today’s business landscape to build the brands of the future. \nPreviously\, Wessling founded the pioneering digital creative agency Wessling Creative Group\, which developed some of the world’s first commercial websites and interactive advertising. \nHe is co-author of The Powers: Ten Factors for Building an Exponentially More Powerful Brand\, and is a frequent presenter on brand and culture to businesses and organizations around the world. \nMore about Tony and Chromium can be found at chromium.group URL:https://www.amasf.org/event/brands-and-the-great-progression/ LOCATION:Radian Gallery\, 440 Brannan Street\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2023/04/a2578ec08f2ea6f4e48b38456289ecb5-ZPQ7EW.tmp_.jpg END:VEVENT END:VCALENDAR