BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20100314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20101107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20110313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20111106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20120311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20121104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20130310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20131103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130725T180000 DTEND;TZID=America/Los_Angeles:20130725T203000 DTSTAMP:20260824T212150 CREATED:20170316T180651Z LAST-MODIFIED:20190122T215223Z UID:10000602-1374775200-1374784200@www.amasf.org SUMMARY:Shining the Spotlight on Our Bay Area Marketing Community DESCRIPTION:At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding\, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand\, fresh look and an energized Board of Directors\, the SFAMA is here to serve your professional needs.\nOur host\, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! \nWhen: Thursday\, July 25\, 2013 \nTime: 6:00 p.m. – 8:30 p.m. \nWhere: The offices of LEWIS PR \n575 Market Street\, Suite 1200\, San Francisco \nCost: Free! \nAbout our sponsors: \nUNIT partners is a strategic branding and graphic design agency creating solutions that deliver on business goals & maximize profit. At UNIT\, projects flow from conception to completion through close collaboration. We believe building a successful brand is a team effort. You know your business and its needs better than anyone. And we provide the unique mix of expertise you’re looking for: Two-parts business acumen\, one-part creativity\, and supernatural communication skills. And that’s why UNIT partners.\n  \nLEWIS PR is a global digital communications agency. In addition to traditional media and analyst relations\, LEWIS specializes in social media\, digital marketing and creative services. They work with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sections\, including automotive\, consumer\, government\, healthcare\, insurance\, legal\, non-profit\, technology and telecom. LEWIS has 25 wholly owned offices across the US\, EMEA and Asia Pacific\, with regional headquarters in London\, San Francisco and Singapore. \nUrban Reel is a full service video production house located in the heart of the San Francisco Bay Area. Their experience allows them to provide creative solutions to meet their clients’ media needs. They strive to make the whole video production experience fun. It’s the reason they’re here\, because to them video is more than a profession\, it’s their passion. \n DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a Hip Hop DJ and has now transitioned into the electronic music scene and integrates both Hip Hop with EDM genres into his performances. He cites a variety of artists as musical influencers. URL:https://www.amasf.org/event/shining-the-spotlight-on-our-bay-area-marketing-community/ LOCATION:The offices of Lewis PR\, 575 Market Street#1200\, #1200\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/35e0183efa477a1aa561f05c1657702a.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130625T180000 DTEND;TZID=America/Los_Angeles:20130625T203000 DTSTAMP:20260824T212150 CREATED:20170316T180231Z LAST-MODIFIED:20190122T215223Z UID:10000601-1372183200-1372192200@www.amasf.org SUMMARY:Summer Breeze Patio Happy Hour DESCRIPTION:Summer Breeze Patio Happy Hour Enjoy the panoramic views of the Bay Bridge and downtown skyline at this very special spot along San Francisco’s waterfront. Located in the historic Hills Brothers Plaza\, our host\, Bite Global Marketing Services has graciously invited us to share their view for an evening of networking and fun. Make new friends\, catch up with colleagues and be entertained by our special Guest DJ\, Rompa Rome. Bring your friends and co-workers for an after work Happy Hour in a unique venue. This is going to be a fun evening you won’t want to miss! Oh\, and bring your business cards to win one of several raffle prizes courtesy of our host\, Bite. One more thing — bring a jacket or sweater — you know how our summers are! See you there! \nWhen: Tuesday\, June 25\, 2013 Time: 6:00-8:30 p.m Where: The offices of Bite Global Marketing Services Hills Bros. Plaza\, 345 Spear Street\, Suite 750 (at Folsom) Parking will be available at the Hills Bros. Plaza parking garage. Cost: $10 Members $15 Non-members Open Bar & Appetizers \nAbout Our Sponsors: \nBite Global Marketing Services Founded in 1995\, Bite has grown to a staff of over 300 in 15 offices around the world. They provide global marketing services to companies that are innovating in their fields. Bite offers strategy and insight\, public relations\, marketing communications\, creative and content\, as well as digital and technology products and services to clients around the world. http://www.biteglobal.com San Francisco American Marketing Association The SFAMA celebrated its 75th anniversary this year. It has served as the leading organization for professional marketers throughout the Bay Area. Members include CMOs\, product managers\, market researchers\, academics\, advertising and PR professionals who are looking to stay on top of their game through education and connecting with others within the profession. http://www.sfama.org \nAbout Our Guest DJ: DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a hip hop DJ and has now transitioned into the electronic music scene and integrates both hip hop with EDM genres into his performances. He cites a variety of artists as musical influencers. \nVenue and Event Sponsor\n \n\nEvent Registration Online for Summer Breeze Patio Happy Hour powered by Eventbrite URL:https://www.amasf.org/event/summer-breeze-patio-happy-hour/ LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c585ab38a42739746d9f6fa803e9a34.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130611T173000 DTEND;TZID=America/Los_Angeles:20130611T203000 DTSTAMP:20260824T212150 CREATED:20170316T160017Z LAST-MODIFIED:20190122T215223Z UID:10000600-1370971800-1370982600@www.amasf.org SUMMARY:2013 America's Cup: A Transformation DESCRIPTION:2013 America’s Cup: A Transformation\nThe America’s Cup is the oldest trophy in international sport\, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans\, the AC72s\, are capable of “flying” above the water—allowing them to travel faster than the wind\, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology\, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter\, to creative mobile apps and games\, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out\, so register now for one of this summer’s best marketing events in the city! \n——————->Register Now: Scroll to Bottom of Page<—————- \nDate: Tuesday June 11\nAgenda:\n5:30 to 6:15pm: New Member Orientation: come early to find out how you can take advantage of all the AMA has to offer\n6:15 to 7:00pm: Registration & Networking\, Cash Bar / Light Appetizers\n7:00 to 8:30pm: Panel Presentation\, Audience Q&A\nOnline Advance Registration(Will close Sunday June 9 at 5:00pm) $25 members $35 non-members\nAdmission At The Door (Onsite at the event if tickets are still available)\n$50 – Member/Non Member at the door\nNOTE: Online registration will close Sunday June 9 at 5:00pm. Admission is $50 onsite the evening of the event if tickets are still available.\nLocation: South Beach Yacht Club Parking on the Embarcadero is extremely limited. Please plan ahead and take BART and/or MUNI to the event. The South Beach Yacht Club is on 2nd Street at King\, right next door to the Giants Ballpark. \nModerator:\nGenny Tulloch\nProducer / Reporter\nAmerica’s Cup Event Authority\n@gennytulloch\nGenny works for the America’s Cup Event Authority as a producer and reporter\, making content for the various channels from social media to communications and PR to the live TV broadcast.  She started work with the ACEA as a commentator in between training for the Olympics\, in the women’s match racing discipline\, and started full-time in fall of 2012.\nGrowing up competing in small boats inshore\, Genny is a 10X National\, North American\, or European Champion\, was a College Sailor of the Year at Harvard University as a sophomore and 3X All-American\, then graduated in three years to train for the Olympics (and moved to San Francisco to do so).  She was also the only female on the Morning Light team\, the basis for a Disney documentary feature film about their race from LA to Hawaii.\nGenny is thrilled to be a part of this America’s Cup\, as it is such a phenomenal moment in our entire sport’s history\, and an incredible opportunity to get the mainstream audience interested in our sport.  The only thing better would be actually getting to compete on one of the teams! \nPanelists:\nChristine Belanger\nCorporate Events Director\nLouis Vuitton Cup\nBorn in Paris\, France\, Christine Studied Maths & Physics at KCMO University in the US and graduated from Language School in France as interpreter/translator (English and German). She began her career at Hermès Perfumes in the Export department working there for 2 years. Later joining the LVMH group\, starting with Christian Dior Perfumes & Cosmetics in the International Communication Department\, then moving on to Moët & Chandon for 6 years in Special Events Organization and Public Relations Activities worldwide.\nChristine’s first experience with the America’s Cup was in 1986/1987. Eventually joining Louis Vuitton as Director of the Louis Vuitton Cup\, based successively in San Diego (US) 1992-1995\, Auckland (New Zealand) 1999-2003 and Valencia (Spain) 2004-2008 and San Francisco. Later becoming the Director of the Board of WSTA\, in charge of the Organization of the Louis Vuitton Trophy (Nice\, Auckland\, La Maddalena\, Dubai) in 2009/2010. Now Ms. Belanger is Responsible for the Organization of all the Louis Vuitton Classic Events (vintage car rallies and Concours d’Elegance Automobile). \nPetra Carran\nDirector of Marketing America’s Cup Event Authority\n@americascup\n Petra joined the America’s Cup Event Authority in December 2012 as the Director of Marketing. She is responsible for development and delivery of the 2013 America’s Cup marketing plan – maximizing the “turn up and tune in” audience for San Francisco’s Summer of Racing. Prior to joining ACEA Petra worked with Visa Inc. as their London 2012 Project Manager. She learnt her craft at IMG\, where she worked as a Sponsorship Consultant for seven years\, driving global brands to maximize their sponsorship ROI. Petra has a strong international sports event background; working on the past four Olympic and Paralympic Games (London 2012\, Vancouver 2010\, Beijing 2008 and Torino 2006)\, 2010 FIFA World Cup South Africa\, Rugby World Cup 2003 and a plethora of tennis and golf events. As a UK resident Petra relocated to San Francisco for the America’s Cup. She is a passionate sailor who competes alongside her husband – who was marginally more annoyed at losing his crew for a year than a wife.   \nLaurent du Roure\nDirector\, Sponsorship\, Brand and Events\nOracle Team USA\nLaurent is the Director of Sponsorship\, Brand and Events for Oracle Team USA\, the defender for the 34th America’s Cup.  Previously he held positions with BMW Oracle Racing and America’s Cup Management as Marketing Manager and Sponsor Relations and Brand Manager respectively.\nHe holds an MBA and dual citizenship with the United States and France. \nJessie Giordano\nBusiness Development Director\nSportsMark Management Group\n@jessie_lamb\nAs Business Development Director\, Jessie is currently focused on SportsMark’s domestic business and serves as the project lead on strategic consulting projects. Jessie currently is the primary client contact for SportsMark’s relationship with the America’s Cup Event Authority as the Official Corporate Hospitality Management Partner for the 34 America’s Cup\, as well as MATCH Hospitality as their exclusive sales agent in the USA for the 2014 FIFA World Cup Brazil. Jessie has been with SportsMark for six years and has significant experience in account management\, sports marketing and consulting and event operations. Her passion for sports also fueled her to pursue a Master’s Degree from Ohio University’s renowned Sports Administration Program. \nSara Hunt\nVice President Giants Enterprises\n@CalSara21\nSara Hunt is responsible for the management of all non-baseball events at AT&T Park. She has produced a variety of events including the Giants’ 2010 World Series Parade and Civic Celebration\, major rock concerts\, international soccer matches\, collegiate football bowl games\, and a variety of corporate events. Ms. Hunt also manages the San Francisco Giants’ spring training franchise in Arizona\, and acts as the company liaison to external organizations including San Francisco’s labor unions\, the Entertainment Commission\, and the Port and City agencies as it pertains to special events and facility programming. Sara is currently the project manager for all Ticketed Spectator Experience for the 34 America’s Cup. Sara will oversee that viewing opportunities both on land and on water\, and will be responsible for the marketing of all direct to consumer America’s Cup related events. \nJane Sullivan\nAmerica’s Cup Communications Director\nOffice of Economic and Workforce Development\, City and County of San Francisco\n@janesullivanac\nJane Sullivan is the Communications Director for the America’s Cup project in the Office of Economic and Workforce Development of Mayor Edwin Lee of San Francisco.\nPreviously Sullivan was the Marketing and Communications Manager for the San Francisco International Airport (SFO) where she launched SFO’s marketing and communications department after the successful opening of the International Terminal in 2000.\nSullivan worked in the SF Bay Area for media outlets\, politicians and several commercial and non-profit organizations before joining SFO in 1998. She lives in San Francisco’s Dogpatch neighborhood with her husband\, two dogs and teen daughter. \nMany Thanks to Our Event Sponsor! URL:https://www.amasf.org/event/2013-americas-cup-a-transformation/ LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b70e408d40a3ce92985a2c7672453f38.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130423T183000 DTEND;TZID=America/Los_Angeles:20130423T203000 DTSTAMP:20260824T212150 CREATED:20170316T155303Z LAST-MODIFIED:20190122T215222Z UID:10000598-1366741800-1366749000@www.amasf.org SUMMARY:Marketing Automation: Mindless or Mindful? DESCRIPTION:Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry\, either. Effective use of marketing automation technologies takes a strategic\, thoughtful approach\, just like all of your other marketing tools and activities. With the right strategy\, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery\, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. \nDate: Tuesday\, April 23\, 2013\nTime: 6:30 to 8:30pm\nLocation: SPUR | 654 Mission Street San Francisco\, CA 94105-4015 \n#SFAMA\nFollow us at: @SFAMA \nModerator:\nJanet Fouts Speaker\, Author & Marketing Strategist\nhttp://www.janetfouts.com\n@jfouts\nJanet Fouts is a marketing strategist\, author\, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media\, working in the trenches with businesses of all sizes. In addition to her social media coaching practice\, Janet is CEO of Tatu Digital Media\, a San Jose digital marketing agency\, and the founder and host of the popular weekly Google+ show The Friday Hangout.\n  \nPanelists: \nKim Stiglitz Director of Content Marketing\nVertical Response http://www.verticalresponse.com\n@Stiggy1\n@VR4SmallBiz\nKim Stiglitz is the director of content marketing at VerticalResponse. Prior to this role\, she was the company’s lifecycle marketing director. Kim brings nearly two decades of experience in communications\, marketing and branding\, working with both small startups and one of the nation’s largest retailers. She frequently presents at industry events including Social Biz World\, Social Media Alliance\, the Internet Marketing Conference\, Email Evolution Conference and various VerticalResponse user seminars. She was also a finalist for Mentor of the Year in the 2011 and 2010 Stevie Awards for Women in Business. \nJason Miller Social Media Strategist\nContent Creator\, Marketo\nhttp://www.marketo.com\n@JasonMillerCA\n@marketo\nJason Miller is the social media strategist at Marketo. He is responsible for leading the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns\, writing blogs\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s hair metal Karaoke\, and winning at Seinfeld trivia. http://www.youtube.com/watch?v=rqDq5UNudCs \nDavid Mitroff Founder and Chief Consultant\nPiedmont Avenue Consulting\nhttp://www.davidmitroff.com\n@David Mitroff\nDavid Mitroff\, Ph.D.\, a Constant Contact Local Expert\, is a business consultant\, keynote speaker\, super connector\, change agent\, Social Media expert\, author\, sales leader and relationship manager with more than 15 years of diverse experience in the technology\, business\, legal\, financial\, retail\, government\, academic\, and healthcare environments. David works with small and medium sized clients including restaurants\, franchises\, retail specialty stores\, professional services firms\, high-growth start-up companies\, real estate agencies\, and individual entrepreneurs. \nSean Shoffstall COO & Partner\nOzone http://www.ozoneonline.com\n@shoffstall\n@Ozone_SF\nWith almost 20 years of demand generation experience\, Sean takes pride in staying on top of the latest technology trends. His obsession with cutting edge technology has helped Ozone provide measurable\, award-winning results to Fortune 500 clients and global brands like Autodesk\, Medtronic\, and Siemens by utilizing the latest innovations like Matrix-Based Lead Generation (which he co-created with Ozone President\, Joel Lockwood) and responsive design within emails and landing pages. It’s all part of the Ozone philosophy of Quantifiable Creativity ™. An accomplished author and sought after speaker\, Sean is also a committed triathlete and marathon runner. If you asked him\, Sean would tell you his greatest accomplishment is his daughter. \nLindsay Mahoney \nDirector\, Marketing Communications\, Silverpop \nhttp://www.silverpop.com \n@Lindsay200 \n@Silverpop\nLindsay Mahoney brings 10 years of marketing and public relations experience to Silverpop as the company’s Director of Marketing Communications.  In her role she is responsible for leading the overall strategy for the company’s marketing programs that are built to enhance the company’s brand and product image through the corporate website\, advertising\, digital marketing\, social media and events. Prior to her role at Silverpop\, she ran marketing for online manufacturing marketplace\, MFG.com. In her role she was responsible for the company’s overall global marketing strategy and assisted in the company’s global expansion into Europe and Asia. Before MFG.com\, Lindsay worked at global public relations firm\, Porter Novelli\, and worked on several high-tech accounts including Hewlett-Packard\, Infor Global Solutions and Quark.\n  URL:https://www.amasf.org/event/marketing-automation-mindless-or-mindful/ LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/519b032b0a499e389b1315bc0058bfba.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130326T183000 DTEND;TZID=America/Los_Angeles:20130326T203000 DTSTAMP:20260824T212150 CREATED:20170316T155617Z LAST-MODIFIED:20190122T215222Z UID:10000599-1364322600-1364329800@www.amasf.org SUMMARY:Mobile Marketing:It's Changing Everything DESCRIPTION:Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services\, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy\, they lack adequate resources\, staffing and expertise.\nDo you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading industry marketers.\nWhen: Tuesday\, March 26  6:30 to 8:30pm\nWhere: Resource Interactive http://www.resource.com \, 303 2nd Street San Francisco\, CA 94105\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\nFollow us at: @SFAMA \n\nModerator\nJustin Levy Speaker\nAuthor & Senior Social Communications Manager at Citrix Online\n http://justinrlevy.com/\n@justinlevy\nJustin Levy is the Senior Social Communications Manager at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team. Prior to joining Citrix Online\, Justin was an Executive Director at New Marketing Labs\, a social media and digital communications agency. Justin worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: Cisco\, SAS\, Sony\, PepsiCo\, Microsoft\, The Henry Ford\, Rainforest Beverages and several others.\nJustin is a sought-after public speaker on marketing and technology\, and the bestselling author of “Facebook Marketing: Designing Your Next Marketing Campaign”. He writes and creates media of all kinds at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5\,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com\, a blog focusing on teaching readers cooking techniques\, tips and recipes\, as well as the editor-in-chief at workshifting.com\, a blog dedicated to the mobile and diversified workforce. \n\nPanelists\nStephen Burke\nVP\, Mobile and Managing Director\, Western Region – Resource Interactive\nhttp://www.resource.com\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others).With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox. \n\nWill Decker\nVP\, Mobile Commercial Banking\nhttp://www.wellsfargo.com\nWill Decker is a Vice President with Wells Fargo and head of product marketing and a lead product manager for mobile services for commercial customers. Will has over 12 years of mobile technology and financial services experience. Prior to Wells Fargo\, he spent two years in Yahoo! Mobile\, at the time the largest global mobile audience\, where he developed the first partnerships with app stores\, organized client and agency deep-dives\, and established a retail distribution and marketing channel with key partners. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago. \n\nMaryam Motamedi\nProduct Marketing Manager\, Cross-Platform Measurement\,\nQuantcast http://www.quantcast.com\n@Merry_Yam\n@Quantcast  \nMaryam Motamedi comes with almost a decade of international industry experience\, and has been working in digital advertising\, analytics\, and cross-platform measurement since 2005. Having worked globally on both the advertiser and publisher sides\, Maryam has a unique perspective on the state of mobile marketing\, and the considerations therein. Maryam is a former Yahoo! and worked on the Yahoo! Web Analytics product from 2007-09 and then joined the B2B marketing team. She has a great passion for technology and human behavior\, which brings her to her current role in Product Marketing for Cross-Platform Measurement at Quantcast. Prior to Quantcast\, Maryam was Sr. Product Marketing Manager at InMobi in San Francisco\, focusing on Rich Media and HTML5 ad production for both mobile web and mobile apps. She has also worked in connected TV advertising\, B2B digital Marketing\, international marketing and technical account management. \n\nCrid Yu\nVice President and Managing Director\, North America\,\nInMobi http://www.inmobi.com@inmobi\nCrid Yu is Vice President and Managing Director\, North America for InMobi\, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously\, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google’s US Display Business\, and was also a key member of the management team in Asia Pacific\, where he established Google’s operations in China\, Hong Kong\, and Korea. In his role as SVP\, Strategic Partnerships at Demand Media\, he developed partnerships that expanded distribution and increased revenue. Prior to his career in digital media\, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.   \nMany Thanks to Our Event Sponsors! \n\nVenue Sponsor \n \nFuture-Proof \nMobile Survey Technology URL:https://www.amasf.org/event/mobile-marketingits-changing-everything/ LOCATION:Resource Interactive\, 303 2nd St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4d489b322119ff4d9a9bd0855d0f19f2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130226T183000 DTEND;TZID=America/Los_Angeles:20130226T203000 DTSTAMP:20260824T212150 CREATED:20170316T155011Z LAST-MODIFIED:20190122T215229Z UID:10000597-1361903400-1361910600@www.amasf.org SUMMARY:Social Media Trends for 2013 featuring Charlene Li DESCRIPTION:Join us for our annual visit with one of the premier thought-leaders in social media\, and learn how you can start applying future trends now to build and enhance your marketing strategy.\n\n \n\nAbout the speaker:\nCharlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, which was named one of the best business books in 2008.\nShe is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association\, as well as The Poynter Institute. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\n@charleneli\nhttp://www.altimetergroup.com\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\n Follow us at: @SFAMA\n\nSorry\, no tickets will be avaible at the door. URL:https://www.amasf.org/event/social-media-trends-for-2013-featuring-charlene-li/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/1d291cd2acba614df5120fd953365998.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130215T173000 DTEND;TZID=America/Los_Angeles:20130215T203000 DTSTAMP:20260824T212150 CREATED:20170316T104857Z LAST-MODIFIED:20190122T215222Z UID:10000596-1360949400-1360960200@www.amasf.org SUMMARY:SFAMA Winter Mixer DESCRIPTION:Networking at 111 Minna\, the downtown destination for great gallery art and even better conversations.\nPlease join the SFAMA\, entrepreneurs\, start-up aficionados and marketers from around the Bay Area for cocktails and conversation.\nSwing by after work on Friday\, February 15th to meet other SFAMA members\, make new friends and expand your network!\nThe Winter Mixer is at 111 Minna Gallery from 5:30pm — 8:30pm.\nDon’t worry…it’s not one of those stuffy mixers. So bring your friends and colleagues! Industry insiders or not\, they will thank you for it.\nAwesome food from the infamous Nico’s Tacos\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Friday\, February 15th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-winter-mixer/ LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/0d008d705d3b3cabcae2f5149b02eafb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130122T183000 DTEND;TZID=America/Los_Angeles:20130122T203000 DTSTAMP:20260824T212150 CREATED:20170316T104735Z LAST-MODIFIED:20190122T215229Z UID:10000595-1358879400-1358886600@www.amasf.org SUMMARY:Social Success Stories From The Retail Trenches DESCRIPTION:What really works for retail brands when it comes to social media marketing?\nWith the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear\, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders\, industry speaker\, blogger and author of the San Francisco Chronicle Style Bytes column.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading retail brands.\n  \nCash Bar and light appetizers will be available. \nModerator:\n\nLorraine Sanders Journalist\, Blogger\, Media Consultant\nLorraine Sanders is a San Francisco journalist\, blogger\, media consultant\, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion\, technology\, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com)\, devoted to all things fashionable\, stylish\, and tech-savvy. Her previous site\, SF Indie Fashion (sfindiefashion.com) was the only blog devoted exclusively to the Bay Area’s independent fashion community for over seven years. Her work has appeared in Fast Company\, 7×7\, NBC Bay Area\, KQED\, Daily Candy and other publications. She is a frequent speaker and moderator and has appeared at events hosted by the Social Edge Summit\, SF Fashion+Tech\, the San Francisco Fashion and Merchants Alliance\, SF Design Week Apple Talks Series\, City College\, Academy of Art University and ModCloth. In 2010\, Lorraine was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center. She holds a BA from Brown University and a Masters in Communications from Stanford University. Visit her online at http://www.lorrainesanders.com.\n@lorrainesanders\n@digitalstyledig\nhttp://www.lorrainesanders.com\nPanelists:\n\nAlbee Dalbotten \nAssociate Marketing Director\, Entertainment/Digital at Chronicle Books\nAlbee Dalbotten is Associate Marketing Director at Chronicle Books. In her role\, Albee oversees social media and online marketing and is also charged with marketing Chronicle Books’ entertainment titles. Prior to Chronicle Books\, Albee was Senior Advertising Marketing Manager at Kaboodle.com\, a social shopping website. Through custom marketing programs\, Albee helped to nearly triple Kaboodle’s ad sales in just two years. Before moving to the Bay Area\, Albee worked in sales and marketing at Cosmopolitan and Town & Country magazines in New York. Albee holds a BA in Journalism from Washington State University and a Certificate in Publishing from NYU.\n@albee_d\nhttp://www.chroniclebooks.com\n@ChronicleBooks \n\nJoseph Nolan\nDirector\, Social Media at The Men’s Wearhouse\nJoseph brings a decade of integrated marketing and change agent experience at premier brands to Men’s Wearhouse\, where he oversees social business and content marketing. Previously\, he led the social media transformations at Lexus\, GM and Symantec’s Norton brand. Besides driving digital innovation for major marketing initiatives\, Joseph is an authority on social analytics technologies and online reputation management. He is an alumnus of USC’s Annenberg School\, where he earned his MA\, Strategic Public Relations and frequently lectures. His thought-provoking perspective on everything social lives at JoeSocial.com.\n@JosephJNolan\n@menswearhouse \n\nQuinn Donnelly\, Digital Marketing Manager\, Benefit Cosmetics\nQuinn Donnelly\, also known as blogger “geekalicious\,” is the digital marketing manager at award-winning Benefit Cosmetics and produces the social media programs and digital strategy for Benefit’s growing global community. She is a UC Santa Cruz graduate (go banana slugs!) with a major in sociology and a minor in writing. With non-profit dreams\, she worked at San Francisco Ballet’s marketing department. During that time\, she began volunteering with The Princess Project\, which lead to four years on their Board of Directors. After the ballet\, Quinn moved to an equally manly environment: Benefit Cosmetics. For over five years\, she’s worked on digital strategy for over 35 global markets in social media\, video program\, online copywriting\, and overall brand content.\n@BenefitBeauty\nTweet this event: #SFAMA\nFollow us at: @SFAMA\nImage credit: nasirkhan / 123RF Stock Photo URL:https://www.amasf.org/event/social-success-stories-from-the-retail-trenches/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4998fb980f3afecaf93658b1e47d59f1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130119T090000 DTEND;TZID=America/Los_Angeles:20130119T160000 DTSTAMP:20260824T212150 CREATED:20170316T104604Z LAST-MODIFIED:20190122T215221Z UID:10000594-1358586000-1358611200@www.amasf.org SUMMARY:Team SFAMA Midyear Planning DESCRIPTION:It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.\n Agenda\n     Meet the board\, teams and new volunteers\n6 months in review\nNext 6 month preview\nSecession planning and open board positions for 2013-2014\nElection process\nVolunteer requirements – Membership required\nIdeas on restructure of Marcomm (Tony’s move to Sacramento)\nLeadership retreats\nTechnology updates\nSFAMA rebrandingwebsite update\nMarketer of the Year\nIt’s all about SFAMA – What we do/why we do what we do and open suggestions to improve.\nEntire SFAMA Group – Are we on track?\nTeam Challenges – How do we improve teams working together?\nCommunications – Improving but room to grow.\nGoals for next 6 months from breakout and group sessions\nClosing remarks and action items\n \nTime: \n9 AM to 4 PM (yes probably be done early)\n __________\nAddress: \nSchlesinger Associates – SF – 8th Floor\n150 California St.\, San Francisco\, CA 94111\n __________\n \nTransportation:\nBart – Walk from embarcadero Bart Station\nParking – Golden Gatway Garage\nParking Address: 250 Clay Street\, San Francisco\, CA 94111\n       Garage Hours – Saturday 7:00 am to 10:00pm\n \nAttire:\nWear Something comfortable\n \nFood:\nCoffee and donuts for the morning and sandwhiches will be provided for lunch:\n__________\n \nSee you there. Please Register/RSVP and we will give 49’r updates as we progress URL:https://www.amasf.org/event/team-sfama-midyear-planning/ LOCATION:Schlesinger Associates – SF – 8th Floor\, 150 California Street\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c41b4889218cef8a51388b47ec18b9c7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121211T180000 DTEND;TZID=America/Los_Angeles:20121211T210000 DTSTAMP:20260824T212150 CREATED:20170316T104414Z LAST-MODIFIED:20190122T215221Z UID:10000593-1355248800-1355259600@www.amasf.org SUMMARY:SFAMA 75th Anniversary Celebration DESCRIPTION:SFAMA 75th Anniversary Celebration Event\nMarketer of the Year\nJoin us Tuesday\, December 11th 2012\, to celebrate 75 years of San Francisco marketing excellence\, as SFAMA recognizes the milestones\,  innovators and volunteers that have changed our industry and the world forever! \nCome mingle with San Francisco’s finest thought leaders and marketers\, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks\, delicious appertizers and great music!\n \nThe event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us!\nSpace is limited\, so please get your tickets today!\n  \nEvent Details\nWhat: The SFAMA 75th Anniversary Celebration\nWhere: W Hotel\, 4th Floor Ballroom\nWhen: Tuesday\, December 11th 2012\nTime 6:00 – 9:00pm\nEvent is closed for online registrations.  A few tickets still remain for purchase at the Event. \n \n\n                    \n \n \n  URL:https://www.amasf.org/event/sfama-75th-anniversary-celebration/ LOCATION:W Hotel\, 181 3rd St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f5eaea6edf6f3f76db5b17959be5fe50.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121120T183000 DTEND;TZID=America/Los_Angeles:20121120T203000 DTSTAMP:20260824T212150 CREATED:20170316T104130Z LAST-MODIFIED:20190122T215221Z UID:10000592-1353436200-1353443400@www.amasf.org SUMMARY:3 Powerful Techniques To Improve Your Personal Branding DESCRIPTION:You’ve heard a lot about Personal Branding\, but have you really discovered the strategies to maximize the equity in yourself!\nOn Tuesday November 20th\, learn how to leverage your brand the same as celebrities and corporate brands to appeal to others\, create a character and market yourself!\nSFAMA invites you to join Rob Kelly\, internet CEO and advisor\, for his unique take on the ballyhooed subject of Personal Branding at the ING café.\nDrinks and delicious appetizers will be provided\, as you network and discover the five easy ways to master your own personal brand. Rob warns\, “This event may raise your branding skills to new Jedi-strength levels!”\nThe first 50 attendees receive Rob’s Book\, “An Enlightened Entrepreneur” . \nAdditional 50 books will be given away throughout the presentation to those who tweet about the event. \nRob Kelly is a 3-time CEO\, advisor and writer. He currently leads Ongig.com in its big-hairy-audacious goal to make job ads visual\, social and interactive. Before that\, he helped lead Hot Topic Media (dating advice)\, Mojam (live music) and Topica (email marketing). Previously\, Rob was a journalist at CMP Media and interviewed such masters of their domains as Bill Gates\, Steve Jobs and Julia Child. Rob began his love of business early\, attending his first shareholder/board meeting when he was 16 years old.\nRob is the author of An Enlightened Entrepreneur: 57 Meditations On Kicking @$$ In Business & Life. \nMore on Rob can be found at http://robdkelly.com.\n*All Attendees must be 21 years old.   URL:https://www.amasf.org/event/3-powerful-techniques-to-improve-your-personal-branding/ LOCATION:ING Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/42c50bd3e020bcecffb171f44c5bff5f.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121023T183000 DTEND;TZID=America/Los_Angeles:20121023T203000 DTSTAMP:20260824T212150 CREATED:20170316T103847Z LAST-MODIFIED:20190122T215229Z UID:10000591-1351017000-1351024200@www.amasf.org SUMMARY:Think Big\, Global Brand Experiences DESCRIPTION:Ever been at a conference\, eating in a restaurant\, or simply at home playing video games and think – this is brilliant! Who created this?\nNow is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday\, October 23rd for \n“Think Big\, Global Branding Experiences” \nCome meet and learn from the exceptional mind of Daniel Pinkham\, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com )\nNo matter the size of your business or level of marketing experience\, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty\n marketers!\n\n\nDaniel Pinkham\nVice President & Senior Creative Director\nThe Kenwood Group\nDaniel is a partner of the Kenwood Group\, a creative production agency.  As\n senior creative director\, Daniel has been responsible for the creative\n behind product launches and events for Adobe such as their CS6 launch and\n their annual user conference\, Adobe MAX.   Daniel has worked on projects\n involving some of the bay area’s most prominent tech companies such as\n Square Enix\, HP\, Symantec\, VMware\, and NetApp.\n  \n\nmaigi / 123RF Stock Photo URL:https://www.amasf.org/event/think-big-global-brand-experiences/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/cbeba458376792cd3568dc182b308ed0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121016T180000 DTEND;TZID=America/Los_Angeles:20121016T200000 DTSTAMP:20260824T212150 CREATED:20170316T103723Z LAST-MODIFIED:20190122T215228Z UID:10000590-1350410400-1350417600@www.amasf.org SUMMARY:SFAMA Social Mixer DESCRIPTION:Interested in a night of engaging convo at an uber hip art gallery in SF? \n\nWe thought so! Please join SFAMA (San Francisco American Marketing Association)\, entrepreneurs\, start up aficionados\, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network!\n\nThe fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not\, they will thank you for it.\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Tuesday\, October 16th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-social-mixer/ LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/741bd7a134de03d76f7207ad236ee064.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120925T180000 DTEND;TZID=America/Los_Angeles:20120925T203000 DTSTAMP:20260824T212150 CREATED:20170316T103555Z LAST-MODIFIED:20190122T215220Z UID:10000589-1348596000-1348605000@www.amasf.org SUMMARY:Start Up Marketing Gurus - Panel Event DESCRIPTION:Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator\, Jascha Kaykas-Wolff\, CMO of Mindjet\, will be interviewing directors of marketing from Taskrabbit\, Getaround\, and Totango on their marketing programs to gain insight on successful start up marketing. \nModerator BIO\nJascha Kaykas-Wolff\, CMO\, Mindjet\n\nJascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding\, product marketing\, demand generation\, advertising\, public relations\, community\, and web operations.  Prior to Mindjet\, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver\, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends\, the leading customer intelligence platform that founded the web analytics industry.\nKaykas-Wolff served as a strategic consultant for Alvarez & Marsal\, a global business advisory services company\, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit.\nKaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier\, California.\n@kaykas\nFb. me/kaykas\nLinkedin.com/in/jaschak\nPanelist Bios\n\nJessica Scorpio\, Founder & Director of Marketing\, Getaround\nJessica Scorpio – Jessica is Founder & Director of Marketing at Getaround\, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the hour\, day or week. Jessica founded Getaround in November 2009 with Sam Zaid and Elliot Kroo at Singularity University\, after being given a challenge by Larry Page to positively impact one billion people in ten years. After learning that there are one billion cars in the world that sit idle 22 hours each day\, the founders decided to focus all efforts on solving ‘car overpopulation.’ Prior to starting Getaround\, Jessica worked for the Government of Canada and founded IDEAL – a not-for-profit network for entrepreneurs and young leaders. In addition\, Jessica is a Lieutenant Governor Award winner\, and an ePlanet Ventures Scholarship recipient. She studied Political Science and Business at Carleton University\, and is a graduate of the Singularity University Graduate Studies Program. \n\nJamie Viggiano\, Head Of Corporate Marketing\, TaskRabbit \nJamie Viggiano – Jamie is TaskRabbit’s director of marketing\, overseeing brand strategy and development. Before joining TaskRabbit\, Jamie was in charge of marketing for Humedica\, a venture-backed healthcare data analytics company. \nPrior to Humedica\, Jamie worked at Johnson & Johnson in several different roles\, including Business Development\, Strategic Planning\, Marketing and Sales. During her six years with the company\, she received “Infinity Cup” honors for her outstanding sales performance and was awarded The Standards of Leadership Award twice for her business development work. Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania.\nDominique Levin\, Vp of Marketing\, Totango\nDominique Levin – Dominique is an entrepreneur\, executive and venture investor.  She is currently CMO of Totango\, helping online businesses improve monetization and user retention.  Previously Dominique was CMO at Fundly\, a social fundraising platform for non-profit organizations and acting CEO (and CMO) at LogLogic Inc.\, a Sequoia Capital funded pioneer in big data analysis acquired by TIBCO.  \nDominique also created $630 million in shareholder value as a venture investor and helped large public companies such as Nippon Telegraph and Telephone and Philips Consumer Electronics launch new businesses.  Dominique holds a Master of Business Administration (with Distinction) from Harvard University and a Master of Science (Cum Laude) from Delft University.  Dominique is married and lives with her husband\, three children and a cat in Mountain View\, CA.\nMichael Sprague\, Director of Marketing\, Kiip\n\nMichael Sprague \nMichael is the Director\, Marketing & Business Development of Kiip (pronounced “keep”)\, a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users\, developers and advertisers. Backed by Hummer Winblad\, Relay Ventures\, True Ventures and others\, the company has raised $15.4 million in funding to date.  Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List\, and been named to the Dow Jones FasTech50 List. \nMichael is responsible for network development and market positioning across multiple platforms in mobile and desktop. Previously\, Michael spent 6 years of Marketing and Digital Brand Strategy for Disney and Hasbro\, where he helped define and execute analytics strategy across Disney’s network of TV and Movie sites. He launched hubworld.com for Hasbro’s first ever TV network HubTV as well as the first ever manufacturer implementation of Google Commerce Search allowing toy shoppers to price compare and geolocate Hasbro products across their offline and online retailers. Michael knows all of the My Little Pony characters by name and is an avid coffee\, tea and whiskey drinker.\n  \nImage credit: kbuntu / 123RF Stock Photo\n  URL:https://www.amasf.org/event/start-up-marketing-gurus-panel-event/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/187934a0a7137922d194dad844459e6b.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120918T180000 DTEND;TZID=America/Los_Angeles:20120918T200000 DTSTAMP:20260824T212150 CREATED:20170316T103522Z LAST-MODIFIED:20190122T215220Z UID:10000588-1347991200-1347998400@www.amasf.org SUMMARY:SfAMA – Entrepreneurs & Marketing Mixer DESCRIPTION:Are you an entrepreneur?  Do you work at a start up?  Come join the SfAMA’s Start Up Night\, a networking event for entrepreneurs\, start up aficionados\, and marketers alike.  The night will begin with open networking and drinks followed by courageous entrepreneurs taking center stage and pitching their ideas to the crowd!  Free admittance\, register early for free drinks.  If you would like to pitch yourself or your company\, please email – brian.kerr@sfama.org URL:https://www.amasf.org/event/sfama-entrepreneurs-marketing-mixer/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/48fba795a6abec5df3b9c49c6ef92807.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120910T130000 DTEND;TZID=America/Los_Angeles:20120910T160000 DTSTAMP:20260824T212150 CREATED:20170316T103424Z LAST-MODIFIED:20190122T215220Z UID:10000587-1347282000-1347292800@www.amasf.org SUMMARY:Post Event Sales DESCRIPTION:Thank you for attending our SFAMA event. Check out our website for details on the next event! URL:https://www.amasf.org/event/post-event-sales/ LOCATION:SFAMA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/2adfbb546b01c0d25eda34b9ab7c4f39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120821T180000 DTEND;TZID=America/Los_Angeles:20120821T200000 DTSTAMP:20260824T212150 CREATED:20170316T103255Z LAST-MODIFIED:20190122T215219Z UID:10000586-1345572000-1345579200@www.amasf.org SUMMARY:Modern Brand Warfare DESCRIPTION:Technology Evangelist — Robert Scoble\nJoin us August 21st | 6pm — 8pm\nLocation: Resource Interactive \n 303 Second St\, North Tower\, 6th Floor\n San Francisco\, CA 94107\nRobert Scoble is a leading blogger\, technical evangelist\, and author. Scoble is best known for his blog\, Scobleizer\, which came to prominence during his tenure as a technology evangelist at Microsoft. Financial Time’s lists him as one of the top 5 most influential Twitter users and TIME lists Scoble for having one of the 140 Best Twitter Feeds of 2011. Scoble currently works for Rackspace and the Rackspace sponsored community site Building 43. URL:https://www.amasf.org/event/modern-brand-warfare/ LOCATION:Resource Interactive – North Tower\, 6th Floor\, 303 2nd St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/db34c4d260667bbec376e458e3606df4.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120718T180000 DTEND;TZID=America/Los_Angeles:20120718T210000 DTSTAMP:20260824T212150 CREATED:20170316T102956Z LAST-MODIFIED:20190122T215219Z UID:10000585-1342634400-1342645200@www.amasf.org SUMMARY:The End of Business as Usual with Brian Solis DESCRIPTION:The End of Business as Usual with Brian Solis\nBrian Solis\, award-winning author of Engage and his latest book\, The End of Business as Usual\, documents the rise of connected consumerism and the role people play in the future of business. In this presentation\, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations\, disruptive technology\, innovative business models\, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision\, strategy\, and objectives.\nBrian Solis is principal at Altimeter Group\, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst\, sociologist\, and futurist\, Solis has studied and influenced the effects of emerging media on business\, marketing\, publishing\, and culture. His new book\, The End Of Business As Usual\, looks at the changing consumer landscape\, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book\, Engage\, is regarded as the industry reference guide to build and measure success in the social web.\n  \nEvery paid attendee will receive a copy of his latest book\n “The End of Business As Usual” \nLinks:\nhttp://www.altimetergroup.com\nhttp://www.EndofBusiness.com\nhttp://www.bit.ly/engage2\n  \nEvent Details\nDate: Wednesday\, July 18\, 2012\nTime: 6:00pm – 9:00pm\nLocation: Hult International Business School\n1355 Sansome Street \n(One block past Filbert Street\, behind Levis Plaza)\n San Francisco\, CA 94111\n\nParking: Plenty of Street Parking as well as a parking lot near Sansome and Greenwich\nDirections:\nFrom 280:\nGet off on King Street and take King/Embarcadero until Green Street\nAt Green\, turn left\, go three blocks\nAt Sansome Street\, turn right and go 1.5 blocks\nDestination will be on the left. You will see the school banners.\nFrom Downtown\, take the F line and get off at Green Street and walk up to Sansome URL:https://www.amasf.org/event/the-end-of-business-as-usual-with-brian-solis/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e31c6fcd06a9bccecb40294269472843.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120613T180000 DTEND;TZID=America/Los_Angeles:20120613T203000 DTSTAMP:20260824T212150 CREATED:20170316T102805Z LAST-MODIFIED:20190122T215228Z UID:10000584-1339610400-1339619400@www.amasf.org SUMMARY:QR Codes - They are everywhere! DESCRIPTION:QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk\, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization! \n \nHere is what we will cover: \n– What is the History and Technology behind QR Codes?\n– How do QR Codes fit into marketing trends in future marketing trends?\n– Adoption rates of QR Codes\n– Specific QR Code Campaign types\n– Take away the 6 “Must Have” tips when putting together a QR Code Campaign\n– Learn about specific strategies in tons of different vertical markets\, both B2C and B2B! \nIncluding: \nConsumer goods\nRetail\nHospitality\nProfessional service firms \nSports Marketing\nEducation \nand more! \n– See specific\, successful case studies on how National Brands have utilized QR Code Campaigns\n– Lean how to measure a great ROI with QR Code Campaigns\nAs we all know\, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!  \nAbout the speaker:\n  \nJeff Gottschalk\, CEO of GottyCode\, is recognized as an expert in the QR Code space. Jeff has been presenting to and working with small and large businesses around the nation to develop innovative QR Code solutions that drive sales. He will provide you with all the knowledge and tools you need to successfully use QR codes as a marketing tool in your business.  \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n \n\n \nGold Sponsors\n \nBronze Sponsors\nFILTER     Qualtrics     CfMC\nKinetic Creative     Vitamin T     Research Now\nVerticle Response     UCI Irvine Extension \nING Direct Cafe\nVenue Sponsor \n\n \n\nBeer Sponsor \n\nWine Sponsor URL:https://www.amasf.org/event/qr-codes-they-are-everywhere/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8e03442d85049de018eb689a4aaf8616.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120530T180000 DTEND;TZID=America/Los_Angeles:20120530T200000 DTSTAMP:20260824T212150 CREATED:20170316T102605Z LAST-MODIFIED:20190122T215228Z UID:10000583-1338400800-1338408000@www.amasf.org SUMMARY:SIG: Social Marketing 101 – Social Advertising DESCRIPTION:SIG: Social Marketing 101 – Social Advertising: What works on Twitter\, Facebook and Linked-In\nOver the past few years\, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works.\n About the Speaker:\n\nMaya Grinberg is the Social Media Manager at Wildfire Interactive. In this role\, she maintains external company communications\, including writing its blog\, creating and distributing its marketing newsletters\, managing its Twitter and Facebook accounts\, and creating content for its website. She is also a contributing author to a number of social marketing publications\, including the Huffington Post\, Social Media Examiner\, and Social Media Today. Prior to joining Wildfire\, Maya was a strategy consultant for IBM\, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. You can follow her on Twitter @papayamaya or @wildfireapp. \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n\n \nGold Sponsors\n\n  \nBronze Sponsors\nFILTER Qualtrics CfMC\nKinetic Creative Vitamin T Research Now\nVerticle Response UCI Irvine Extension \n  \nVenue & Event Sponsor\n ING Direct Cafe URL:https://www.amasf.org/event/sig-social-marketing-101-social-advertising/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/d1f05216febfa922c7025082e12295b7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120424T180000 DTEND;TZID=America/Los_Angeles:20120424T200000 DTSTAMP:20260824T212150 CREATED:20170316T102413Z LAST-MODIFIED:20190122T215219Z UID:10000582-1335290400-1335297600@www.amasf.org SUMMARY:Storytelling through Marketing Research DESCRIPTION:Storytelling is as old as humanity itself. With the growth of social media\, brands have an even greater responsibility to craft a strong story that can be told irrespective of the channel or occasion. Yet too often\, stories are seen as something that is outward facing. Our event\, ‘Storytelling in Market Research’ brings together industry experts and thought leaders to share how they use storytelling in marketing research to captivate and inspire both internal and external clients\, yielding better products and better strategies.\n \nIn this session\, we will discuss how to craft a narrative in a research context. Each panelists will discuss the role of a strong narrative in the reception and integration of research results.\nStorytelling 101 –  2CV \nAndrew Hansiger: Creative Director/Copywriter\n \n Andrew Hansinger is a New York and San Francisco Creative Director and Copywriter\, specializing in user experience and brand strategy. A writer\, first and foremost\, his approach to creative direction is that of telling brand narratives. The art of telling stories in the digital space must always be one that intrigues an audience and moves them to action. Strong brands are simply well told stories and consumers will always naturally respond to these stories.\n\nLauren Miller: Aol Product Manager\n Lauren has over nine years of experience working in marketing and operational leadership roles in digital media and business and consumer technology. During this time Lauren helped launch Google India and founded the AdWords North America marketing team. Lauren currently works at AOL where she heads up product marketing for mail\, works on revitalizing the AOL brand and is preparing to bring exciting next-generation products to market. A Northern California native\, Lauren lives in San Francisco with her entrepreneurial fiance and neurotic border collie. \n\nCarla Borsoi: Aol VP\, Consumer Insights\n  \n Carla is VP\, Consumer Insights at AOL. Her goal is to make products hip\, durable\, relevant\, and beautiful and marketing germane\, delightful\, and effective. To drive product and marketing strategy\, she draws on deep expertise in qualitative and quantitative research methods\, digs into web analytics\, measures marketing effectiveness\, and monitors social media. Activating research and inspiring teams with insights are the core goals of any project she undertakes. Carla holds an AB in Spanish and Theater from Rollins College and an MBA from the Crummer Graduate School of Business.\n\nOliver Marquis: Director of Marketing and Media Research\, Univision Radio\n Oliver is Regional Director of Marketing and Media Research for Univision Radio in Northern California. He leads data-intensive research projects that provide strategic direction to the organization’s sales and programming teams. Oliver’s prior experience includes roles at a diverse set of companies including Foster’s Wine Estates\, Zenith Media\, and Mediacom. Oliver received a Bachelor’s of Arts degree in Economics and a MBA from Columbia University\n\nEvent Location: \n2CV\n460 Bush Street\, 1st Floor \n(Between Grant and Keary Street\, close to public transportation)\nSan Francisco\, CA 94108 URL:https://www.amasf.org/event/storytelling-through-marketing-research/ LOCATION:2CV Inc\, 460 Bush St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/6e9c4fed9bb5908336d3bc3653e77afb.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120327T183000 DTEND;TZID=America/Los_Angeles:20120327T203000 DTSTAMP:20260824T212150 CREATED:20170316T102120Z LAST-MODIFIED:20190122T215218Z UID:10000581-1332873000-1332880200@www.amasf.org SUMMARY:Getting into Mobile Pockets: Leveraging Mobile for Nonprofits DESCRIPTION:With a mobile-minded population\, nonprofits and environmental advocates are shifting their focus to compel their audience\, while on the move. \n\n Our SFAMA event Leveraging Mobile for Nonprofits brings together industry experts and thought leaders to share how they are using mobile strategy and platforms to get their audience to connect\, share\, give and join their causes.\n \nDate & Time:\n March 27th\, 6:30pm – 8:30pm\nLocation:swissnex San Francisco\n 730 Montgomery Street\n San Francisco\, CA 94111 \nOn the Panel:\nScott Warren  |  Editorial Director\, Ringier Studios\nDr. Wallace J Nichols  |  Founder\, Blue Marbles Project \nManuel Maqueda  |  Founder\, Plastic Pollution Coalition & Director of Strategy at BlooSee \nConversation topics will include:\n Mobile Trends for 2012 and beyond\n Keep the message simple\n Make it easy to give\n Create an experience for your audience\n Mobile platforms and marketing\n Educating board and stakeholders \n \nImage: Idea go / FreeDigitalPhotos.net URL:https://www.amasf.org/event/getting-into-mobile-pockets-leveraging-mobile-for-nonprofits/ LOCATION:swissnex San Francisco\, 730 Montgomery Street\, San Francisco\, CA\, CA\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e471c2e7af3e5f74d7615baac58bf77d.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120229T180000 DTEND;TZID=America/Los_Angeles:20120229T200000 DTSTAMP:20260824T212150 CREATED:20170316T100259Z LAST-MODIFIED:20190122T215218Z UID:10000580-1330538400-1330545600@www.amasf.org SUMMARY:Leap Forward in 2012 | “Make it Matter\," Feb 29 DESCRIPTION:The San Francisco Chapter of the American Marketing Association (SFAMA) in partnership with The Bay Area Advertising Relief Committee (BAARC) and Taproot Foundation\, San Francisco Bay Area\, invite you to Leap Forward in 2012 | “Make it Matter.”\nJoin us for a VIP networking event and learn how our three organizations service our community while providing members with fun\, rewarding volunteer opportunities. Stick to those “volunteer more” resolutions and join us in making the city we love an even better place to live and work!\n  \n DATE & TIME\n February 29th\, 2012 | 6:00-8:00\n\nLOCATION: \n Taproot Foundation–San Francisco Offices\n 466 Geary Street\, San Francisco\, CA 94102\n\n*Space is limited\, advance registration is recommend!  Onsite registration will be available space permitting. All donations are gratefully appreciated. \nAbout SFAMA: The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking\, innovative programs and leadership. Founded in 1937\, our chapter reflects the innovation\, standards of excellence\, and diversity for which the Bay Area is known and celebrated.\n  \n About Taproot: Most organizations tackling social problems don’t have access to the marketing\, design\, technology\, management or strategic planning resources they need to succeed. Without this talent\, few are able to have their intended impact on critical issues like the environment\, health and education. Taproot is a nonprofit organization that makes business talent available to organizations working to improve society. We engage the nation’s millions of business professionals in pro bono services both through our award-winning programs and by partnering with companies to develop their pro bono programs. One day\, we envision all organizations with promising solutions will be equipped to successfully take on urgent social challenges.\n                    \n About BAARC: For nearly three decades\, the Bay Area Advertising Relief Committee (BAARC) has provided aid and assistance to the nine county Bay Area advertising\, marketing\, public relations and digital community’s members. From providing critical living expenses and career counseling to offering ground-breaking professional mentoring programs\, BAARC serves as the bridge linking our community.\n\n \nMany thanks to our Event Sponsors\n \n \n\n\n\n\n  URL:https://www.amasf.org/event/leap-forward-in-2012-make-it-matter-feb-29/ LOCATION:Taproot Foundation\, 466 Geary Street\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2ed5f65f392114ec0c8d826482fa9e29.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120208T180000 DTEND;TZID=America/Los_Angeles:20120208T203000 DTSTAMP:20260824T212150 CREATED:20170316T082204Z LAST-MODIFIED:20190122T215218Z UID:10000579-1328724000-1328733000@www.amasf.org SUMMARY:Preparing for the Future of Social Networks\, an update for 2012 with Charlene Li DESCRIPTION:Preparing for the Future of Social Networks | An Update with Charlene Li\nThe hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block\, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook\, Twitter\, YouTube\, Google+ and LinkedIn? Check it off the list.\nBut much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated\, as well as the core capabilities your organization must have in 2012 to be competitive.\nCOST\n SFAMA Members – $25 \nPartner Members – $30\nNon-members – $35  \nStudents – $20\n\nHors d’oeuvres will be provided.\nOnline registration closes at 11AM\, but onsite registration will be available.\nDATE & TIME:\n Wednesday\, February 8\, 2012\n 6pm – 8:30pm PST\n\nLOCATION: \n ING Direct San Francisco Cafe\n101 Post Street\, San Francisco\, CA\n\n \nSPEAKER BIO \nCharlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed\, bestselling book Groundswell. She is one of the foremost experts on social media and technologies\, and is a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010\, and one of the Most Influential Women in Technology in 2009.\n\nCharlene is a frequently-quoted expert and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives\, SXSW\, Web 2.0 Expo\, and Search Engine Strategies.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at http://www.charleneli.com/blog or at http://www.twitter.com/charleneli.\n \nMany thanks to our Event Sponsors\n \n \n\n\n\n\n \n\n\n\n\n\n\n\n\n\nVenue Sponsor\n\n\n\n\n\nBeer Sponosr\n\n\n\nWine Sponsor URL:https://www.amasf.org/event/preparing-for-the-future-of-social-networks-an-update-for-2012-with-charlene-li/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/31b4240cc3f66bb2ee4b354c0750afcc.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120131T180000 DTEND;TZID=America/Los_Angeles:20120131T200000 DTSTAMP:20260824T212150 CREATED:20170316T072113Z LAST-MODIFIED:20190122T215217Z UID:10000578-1328032800-1328040000@www.amasf.org SUMMARY:A Special Interest Group (SIG) for Young Professionals DESCRIPTION:SFAMA’s Young Professionals SIG provides a forum for the career enhancement of marketing and public relations practitioners with fewer than five years of experience. Through various career development workshops and networking series\, members learn about the industry’s latest development and form relationships with other young professionals\, as well as with experienced industry professionals.  \nJoin us for this interactive workshop where you have the opportunity to talk to recruiters who have worked with clients from different work backgrounds and helped them land a job.\nDate: Tuesday\, January 31\, 2012\n Time: 6pm-8pm\n Location: Aquent Offices\n Kearny Street\, San Francisco\, CA\n\nOur Featured Speakers\n\n\n\n\n \nDenise Hall\, Talent Agent at Vitamin T\, a division of Aquent\n Denise matches amazing digital design contractors and consultants with equally amazing opportunities with San Francisco Bay Area agencies and businesses she works with. She specializes in Graphic\, Web and Visual Design space and prides herself to keeping up with the latest trends and ever-changing hot skill sets such as UX Design\, Mobile Design and Interactive Gaming. The San Francisco Chapter of Women in Games International Meetup is one of the many industry groups where you will find her.\n \n\n\n\n \nAbout Vitamin T \n Vitamin T provides designers\, front-end developers & copywriters to mid-sized companies & ad agencies on a contract basis.\n \n\n\n \n \n \n\n\n\n \nDani (Laven) Kaufman\, Retail Recruiter at Aquent \n You’ve heard the cliche ‘a passion for fashion’\, but a ‘passion for retail’? Bet you haven’t heard that as much\, but I assure you\, I’ve got it! Retail is such a dynamic industry which needs equally dynamic people to keep up! Think you fit the bill? Well\, she’d LOVE to talk with you! She brings years of experience in just about every aspect of retail\, which allows her to have first hand knowledge of what you’re looking for! With a unique background of merchandising\, graphic design\, product packaging\, and production\, Dani has a great perspective of the industry! She understands both the skill set needed to be successful\, as well as\, how to build and develop terrific teams. If you have creative talent to share\, she’d love to help you find your next exciting opportunity! If you’re a client\, she’d love to connect you to some of the fresh\, new talent in your area. Whatever you need\, she knows she can help! So don’t be shy–pick up that phone and start dialing so we can get rockin’ and rollin’! She looks forward to working with you!\n \n\n\n\n \nAbout Aquent \nAquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline ensuring both talent and clients a dedicated resource that speaks their language and specializes in their area of expertise. Aquent helps individuals and organizations increase their marketing potential through flexible staffing solutions and customized consulting services.  For information about Aquent\, please visit http://www.aquent.com. URL:https://www.amasf.org/event/a-special-interest-group-sig-for-young-professionals/ LOCATION:TBD Soon CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/fe21e3a56ed8195e655119a93e7b8012.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111206T180000 DTEND;TZID=America/Los_Angeles:20111206T210000 DTSTAMP:20260824T212150 CREATED:20170316T071529Z LAST-MODIFIED:20190122T215217Z UID:10000577-1323194400-1323205200@www.amasf.org SUMMARY:SFAMA and Citrix GoToMeeting invite you to “The Spirit of Giving\, a benefit for Toys for Tots” | December 6\, 6-8pm DESCRIPTION:SFAMA and Citrix GoToMeeting invite you to\n The Spirit of Giving\, a benefit for Toys for Tots\n\nCome join us at the San Francisco Marketing Association’s annual Toys for Tots Holiday mixer\, sponsored by CITRIX GoToMeeting.\nEach year\, we partner with the US Marine Corps in their annual toy drive\, where they provide millions of toys to under privileged children. Come celebrate the holidays with fellow marketers and our special guests\, US Marine Corps.\nBring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old.\nCost:\n Free admission with unwrapped gift\n$15 without gift\n\nDate & Time:\nTuesday\, December 6\, 2011\n 6:00 – 9:00 pm\n\nLocation:\n Brickhouse Café\n426 Brannan St. San Francisco \, CA 94107\n\nAppetizers and beverages provided by our sponsor CITRIX GoToMeeting. \nAbout the U.S. Marine Corps Reserve Toys for Tots Program:\nMISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new\, unwrapped toys during October\, November and December each year\, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.\nGOAL: The primary goal of Toys for Tots is to deliver\, through a new toy at Christmas\, a message of hope to less fortunate youngsters that will assist them in becoming responsible\, productive\, patriotic citizens.\nOBJECTIVES: The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future. URL:https://www.amasf.org/event/sfama-and-citrix-gotomeeting-invite-you-to-the-spirit-of-giving-a-benefit-for-toys-for-tots-december-6-6-8pm/ LOCATION:Brickhouse Café\, 426 Brannan St.\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3a22f872a73cf43f6de7d3aa14982494.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111129T180000 DTEND;TZID=America/Los_Angeles:20111129T203000 DTSTAMP:20260824T212150 CREATED:20170315T002913Z LAST-MODIFIED:20190122T215227Z UID:10000576-1322589600-1322598600@www.amasf.org SUMMARY:Your Marketing Career: Live the Life You Envision | November 29\, 6-8:30pm DESCRIPTION: \nNEW! Our event sponsor VITAMIN T has generously donated a door prize of a KINDLE FIRE. Be sure to bring your business cards to enter the drawing! \nAs the marketing landscape lives in constant change\, so does our career path as marketers. Jennifer Remling\, Director of Global Recruiting at AKQA and author of “Carve Your Own Road: Live the Life You Envision” will discuss how to navigate your way through the competitive landscape and come out on top on your terms.  Jennifer will share how she progressed from college to a new world of self-discovery\, and on to Director of Global Recruiting at AKQA.  She will address:\n\nHow to reconnect with our passions and expand our own marketing career opportunities\nDefine what you love to do\, professionally\n“Let go and let your career vision evolve\,” while opening yourself up to new possibilities\nBest practices using LinkedIn and other social media to promote yourself and land your dream job\n\nAlso\, the first 25 registrants will receive a copy of Jennifer Remling’s book\, Carve Your Own Road: Do What You Love and Live the Life You Envision. Copies of Jennifer’s book will be available for purchase onsite.)\n \nABOUT OUR SPEAKER\n Jennifer Remling is Director of Global Recruting for AKQA and author of Carve Your Own Road: Do What You Love and Live the Life You Envision.  She has been in the recruiting industry for the past 14 years and has seen the changes in how companies recruit talent.  Prior to her current position with AKQA\, Jennifer worked for several companies including 360i\, Talent Source and Sapient.\n\nAfter traveling the world and interviewing thousands of interesting people\, she realized something was missing. She had become successful by all traditional standards\, but she simply wasn’t fulfilled — and neither were many of the executives she had recruited throughout the years. Today\, Jennifer’s passion for understanding the entrepreneurial spirit is helping people redefine how and where they work to achieve career fulfillment on their own terms. A frequent speaker on the topic of professional development\, Jennifer has been feature in major media outlets.\nMany thanks to our Event Sponsors\n\n\n\n\n\n\n\n\nMany thanks to our Food & Beverage Sponsors\n\n\n\n\n \n \n\n\n\n\n\nMany thanks to our Annual Sponsors URL:https://www.amasf.org/event/your-marketing-career-live-the-life-you-envision-november-29-6-830pm/ LOCATION:Publicis SF\, 2001 The EmbarcaderoThird Floor\, Third Floor\, San Francisco\, CA\, 94133\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/905b69c3d1ef84bbd5b0afdd4eef2e01.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111109T180000 DTEND;TZID=America/Los_Angeles:20111109T200000 DTSTAMP:20260824T212150 CREATED:20170315T002857Z LAST-MODIFIED:20190122T215227Z UID:10000575-1320861600-1320868800@www.amasf.org SUMMARY:NETWORKING ON THE NINES | November 9\, 6-8pm DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born. Every month\, THE NINES mixer takes place when the number equals nine.\nTHE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time.\nLook for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nCOST (No Host Bar) \n SFAMA Members: Free\, in advance \n Non-members: $10 per person in advance\n ($10 at the door for everyone) URL:https://www.amasf.org/event/networking-on-the-nines-november-9-6-8pm/ LOCATION:Dada\, 86 Second Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c115ea24f64d0cf399280a7c7a88eda2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111025T183000 DTEND;TZID=America/Los_Angeles:20111025T203000 DTSTAMP:20260824T212150 CREATED:20170315T002839Z LAST-MODIFIED:20190122T215217Z UID:10000574-1319567400-1319574600@www.amasf.org SUMMARY:SIG: Wine Salon (Education + Experience) | October 25 DESCRIPTION:Date & time: October 25\, 2011\, 6:30-8:30pm\nWine Salon | Song Pairing: Education | Experience\nThis special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun\, entertaining\, educational event for all SF marketers and wine lovers to taste and learn!\nRandy Caparoso\, Bottom Line Editor of Sommelier Journal\, a published newspaper\, magazine and online wine journalist since 1981\, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks.\nAvital Ungar\, founder and owner of Avital Tours\, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France.\nJim Kopp\, ACME Wine Marketing\, will be pouring two first class\, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah\, and the 2008 Russian Hill Estate Chardonnay.\nA special musical guest Charlton Lee\, violist\, and members of the award-winning Del Sol String Quartet will be pairing song and wine. Lee founded the Del Sol String Quartet in 1992. They are critically acclaimed as “steeped in bravery and imagination”. Del Sol explores new ways to interact with audiences\, composers and artists across cultures and art forms. URL:https://www.amasf.org/event/sig-wine-salon-education-experience-october-25/ LOCATION:HUB SOMA\, 925 Mission Street\, San Francisco\, CA\, 94103\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4bcf4be6ba158cae43435f664f05a27c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111018T180000 DTEND;TZID=America/Los_Angeles:20111018T200000 DTSTAMP:20260824T212150 CREATED:20170315T002824Z LAST-MODIFIED:20190122T215216Z UID:10000573-1318960800-1318968000@www.amasf.org SUMMARY:Moving down the Click: What Drives Engagement? | October 18 DESCRIPTION:The online landscape has gotten noisier and more cluttered for advertisers due to smarter\, yet distracted\, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers\, but increase engagement to create lasting value?\nWe’ve assembled a distinguished panel of experts from leading brands and agencies\, as well as an industry analyst\, to help get at the drivers behind user engagement.\nBy giving examples of of “user engagement nirvana\,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And\, how do advertisers know if they have reached their target and moved the needle?\nDon’t miss this informative discussion!\nMany thanks to our Event Sponsor\nMany thanks to our Food & Beverage Sponsors \n\n \nAlso coming on October 18th—\nSFAMA Orientation (Free to attend!) \nNew SFAMA members and other interested individuals (professionals\, educators\, and students) are invited to join us for our SFAMA Orientation meeting. In this session\, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45\,000 members) and the San Francisco chapter\, which serves over 300 members. This session is free to attend.\nDATE Orientation occurs monthly\, the next date is Tuesday\, October 18\nTIME 5:30pm (just prior to the networking portion of the monthly Chapter event)\nREGISTER NOW!\nTo register for the orientation meeting or for more membership information\, please email the SFAMA membership team\, or just show up in the lobby!\n(Note: There is no cost to attend orientation\, but there is a cost to attend the monthly event immediately following orientation.) \nMANY THANKS TO OUR ANNUAL SPONSORS URL:https://www.amasf.org/event/moving-down-the-click-what-drives-engagement-october-18/ LOCATION:Publicis SF\, 2001 The EmbarcaderoThird Floor\, Third Floor\, San Francisco\, CA\, 94133\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/eb1cd69008aa05acfb9ad7446cf07f71.jpg END:VEVENT END:VCALENDAR