BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.17//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20100314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20101107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20110313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20111106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20120311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20121104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20130310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20131103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130226T183000 DTEND;TZID=America/Los_Angeles:20130226T203000 DTSTAMP:20260410T071227 CREATED:20170316T155011Z LAST-MODIFIED:20190122T215229Z UID:10000597-1361903400-1361910600@www.amasf.org SUMMARY:Social Media Trends for 2013 featuring Charlene Li DESCRIPTION:Join us for our annual visit with one of the premier thought-leaders in social media\, and learn how you can start applying future trends now to build and enhance your marketing strategy.\n\n \n\nAbout the speaker:\nCharlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, which was named one of the best business books in 2008.\nShe is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association\, as well as The Poynter Institute. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\n@charleneli\nhttp://www.altimetergroup.com\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\n Follow us at: @SFAMA\n\nSorry\, no tickets will be avaible at the door. URL:https://www.amasf.org/event/social-media-trends-for-2013-featuring-charlene-li/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/1d291cd2acba614df5120fd953365998.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130215T173000 DTEND;TZID=America/Los_Angeles:20130215T203000 DTSTAMP:20260410T071227 CREATED:20170316T104857Z LAST-MODIFIED:20190122T215222Z UID:10000596-1360949400-1360960200@www.amasf.org SUMMARY:SFAMA Winter Mixer DESCRIPTION:Networking at 111 Minna\, the downtown destination for great gallery art and even better conversations.\nPlease join the SFAMA\, entrepreneurs\, start-up aficionados and marketers from around the Bay Area for cocktails and conversation.\nSwing by after work on Friday\, February 15th to meet other SFAMA members\, make new friends and expand your network!\nThe Winter Mixer is at 111 Minna Gallery from 5:30pm — 8:30pm.\nDon’t worry…it’s not one of those stuffy mixers. So bring your friends and colleagues! Industry insiders or not\, they will thank you for it.\nAwesome food from the infamous Nico’s Tacos\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Friday\, February 15th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-winter-mixer/ LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/0d008d705d3b3cabcae2f5149b02eafb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130122T183000 DTEND;TZID=America/Los_Angeles:20130122T203000 DTSTAMP:20260410T071227 CREATED:20170316T104735Z LAST-MODIFIED:20190122T215229Z UID:10000595-1358879400-1358886600@www.amasf.org SUMMARY:Social Success Stories From The Retail Trenches DESCRIPTION:What really works for retail brands when it comes to social media marketing?\nWith the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear\, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders\, industry speaker\, blogger and author of the San Francisco Chronicle Style Bytes column.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading retail brands.\n  \nCash Bar and light appetizers will be available. \nModerator:\n\nLorraine Sanders Journalist\, Blogger\, Media Consultant\nLorraine Sanders is a San Francisco journalist\, blogger\, media consultant\, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion\, technology\, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com)\, devoted to all things fashionable\, stylish\, and tech-savvy. Her previous site\, SF Indie Fashion (sfindiefashion.com) was the only blog devoted exclusively to the Bay Area’s independent fashion community for over seven years. Her work has appeared in Fast Company\, 7×7\, NBC Bay Area\, KQED\, Daily Candy and other publications. She is a frequent speaker and moderator and has appeared at events hosted by the Social Edge Summit\, SF Fashion+Tech\, the San Francisco Fashion and Merchants Alliance\, SF Design Week Apple Talks Series\, City College\, Academy of Art University and ModCloth. In 2010\, Lorraine was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center. She holds a BA from Brown University and a Masters in Communications from Stanford University. Visit her online at http://www.lorrainesanders.com.\n@lorrainesanders\n@digitalstyledig\nhttp://www.lorrainesanders.com\nPanelists:\n\nAlbee Dalbotten \nAssociate Marketing Director\, Entertainment/Digital at Chronicle Books\nAlbee Dalbotten is Associate Marketing Director at Chronicle Books. In her role\, Albee oversees social media and online marketing and is also charged with marketing Chronicle Books’ entertainment titles. Prior to Chronicle Books\, Albee was Senior Advertising Marketing Manager at Kaboodle.com\, a social shopping website. Through custom marketing programs\, Albee helped to nearly triple Kaboodle’s ad sales in just two years. Before moving to the Bay Area\, Albee worked in sales and marketing at Cosmopolitan and Town & Country magazines in New York. Albee holds a BA in Journalism from Washington State University and a Certificate in Publishing from NYU.\n@albee_d\nhttp://www.chroniclebooks.com\n@ChronicleBooks \n\nJoseph Nolan\nDirector\, Social Media at The Men’s Wearhouse\nJoseph brings a decade of integrated marketing and change agent experience at premier brands to Men’s Wearhouse\, where he oversees social business and content marketing. Previously\, he led the social media transformations at Lexus\, GM and Symantec’s Norton brand. Besides driving digital innovation for major marketing initiatives\, Joseph is an authority on social analytics technologies and online reputation management. He is an alumnus of USC’s Annenberg School\, where he earned his MA\, Strategic Public Relations and frequently lectures. His thought-provoking perspective on everything social lives at JoeSocial.com.\n@JosephJNolan\n@menswearhouse \n\nQuinn Donnelly\, Digital Marketing Manager\, Benefit Cosmetics\nQuinn Donnelly\, also known as blogger “geekalicious\,” is the digital marketing manager at award-winning Benefit Cosmetics and produces the social media programs and digital strategy for Benefit’s growing global community. She is a UC Santa Cruz graduate (go banana slugs!) with a major in sociology and a minor in writing. With non-profit dreams\, she worked at San Francisco Ballet’s marketing department. During that time\, she began volunteering with The Princess Project\, which lead to four years on their Board of Directors. After the ballet\, Quinn moved to an equally manly environment: Benefit Cosmetics. For over five years\, she’s worked on digital strategy for over 35 global markets in social media\, video program\, online copywriting\, and overall brand content.\n@BenefitBeauty\nTweet this event: #SFAMA\nFollow us at: @SFAMA\nImage credit: nasirkhan / 123RF Stock Photo URL:https://www.amasf.org/event/social-success-stories-from-the-retail-trenches/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4998fb980f3afecaf93658b1e47d59f1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130119T090000 DTEND;TZID=America/Los_Angeles:20130119T160000 DTSTAMP:20260410T071227 CREATED:20170316T104604Z LAST-MODIFIED:20190122T215221Z UID:10000594-1358586000-1358611200@www.amasf.org SUMMARY:Team SFAMA Midyear Planning DESCRIPTION:It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.\n Agenda\n     Meet the board\, teams and new volunteers\n6 months in review\nNext 6 month preview\nSecession planning and open board positions for 2013-2014\nElection process\nVolunteer requirements – Membership required\nIdeas on restructure of Marcomm (Tony’s move to Sacramento)\nLeadership retreats\nTechnology updates\nSFAMA rebrandingwebsite update\nMarketer of the Year\nIt’s all about SFAMA – What we do/why we do what we do and open suggestions to improve.\nEntire SFAMA Group – Are we on track?\nTeam Challenges – How do we improve teams working together?\nCommunications – Improving but room to grow.\nGoals for next 6 months from breakout and group sessions\nClosing remarks and action items\n \nTime: \n9 AM to 4 PM (yes probably be done early)\n __________\nAddress: \nSchlesinger Associates – SF – 8th Floor\n150 California St.\, San Francisco\, CA 94111\n __________\n \nTransportation:\nBart – Walk from embarcadero Bart Station\nParking – Golden Gatway Garage\nParking Address: 250 Clay Street\, San Francisco\, CA 94111\n       Garage Hours – Saturday 7:00 am to 10:00pm\n \nAttire:\nWear Something comfortable\n \nFood:\nCoffee and donuts for the morning and sandwhiches will be provided for lunch:\n__________\n \nSee you there. Please Register/RSVP and we will give 49’r updates as we progress URL:https://www.amasf.org/event/team-sfama-midyear-planning/ LOCATION:Schlesinger Associates – SF – 8th Floor\, 150 California Street\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c41b4889218cef8a51388b47ec18b9c7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121211T180000 DTEND;TZID=America/Los_Angeles:20121211T210000 DTSTAMP:20260410T071227 CREATED:20170316T104414Z LAST-MODIFIED:20190122T215221Z UID:10000593-1355248800-1355259600@www.amasf.org SUMMARY:SFAMA 75th Anniversary Celebration DESCRIPTION:SFAMA 75th Anniversary Celebration Event\nMarketer of the Year\nJoin us Tuesday\, December 11th 2012\, to celebrate 75 years of San Francisco marketing excellence\, as SFAMA recognizes the milestones\,  innovators and volunteers that have changed our industry and the world forever! \nCome mingle with San Francisco’s finest thought leaders and marketers\, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks\, delicious appertizers and great music!\n \nThe event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us!\nSpace is limited\, so please get your tickets today!\n  \nEvent Details\nWhat: The SFAMA 75th Anniversary Celebration\nWhere: W Hotel\, 4th Floor Ballroom\nWhen: Tuesday\, December 11th 2012\nTime 6:00 – 9:00pm\nEvent is closed for online registrations.  A few tickets still remain for purchase at the Event. \n \n\n                    \n \n \n  URL:https://www.amasf.org/event/sfama-75th-anniversary-celebration/ LOCATION:W Hotel\, 181 3rd St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f5eaea6edf6f3f76db5b17959be5fe50.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121120T183000 DTEND;TZID=America/Los_Angeles:20121120T203000 DTSTAMP:20260410T071227 CREATED:20170316T104130Z LAST-MODIFIED:20190122T215221Z UID:10000592-1353436200-1353443400@www.amasf.org SUMMARY:3 Powerful Techniques To Improve Your Personal Branding DESCRIPTION:You’ve heard a lot about Personal Branding\, but have you really discovered the strategies to maximize the equity in yourself!\nOn Tuesday November 20th\, learn how to leverage your brand the same as celebrities and corporate brands to appeal to others\, create a character and market yourself!\nSFAMA invites you to join Rob Kelly\, internet CEO and advisor\, for his unique take on the ballyhooed subject of Personal Branding at the ING café.\nDrinks and delicious appetizers will be provided\, as you network and discover the five easy ways to master your own personal brand. Rob warns\, “This event may raise your branding skills to new Jedi-strength levels!”\nThe first 50 attendees receive Rob’s Book\, “An Enlightened Entrepreneur” . \nAdditional 50 books will be given away throughout the presentation to those who tweet about the event. \nRob Kelly is a 3-time CEO\, advisor and writer. He currently leads Ongig.com in its big-hairy-audacious goal to make job ads visual\, social and interactive. Before that\, he helped lead Hot Topic Media (dating advice)\, Mojam (live music) and Topica (email marketing). Previously\, Rob was a journalist at CMP Media and interviewed such masters of their domains as Bill Gates\, Steve Jobs and Julia Child. Rob began his love of business early\, attending his first shareholder/board meeting when he was 16 years old.\nRob is the author of An Enlightened Entrepreneur: 57 Meditations On Kicking @$$ In Business & Life. \nMore on Rob can be found at http://robdkelly.com.\n*All Attendees must be 21 years old.   URL:https://www.amasf.org/event/3-powerful-techniques-to-improve-your-personal-branding/ LOCATION:ING Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/42c50bd3e020bcecffb171f44c5bff5f.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121023T183000 DTEND;TZID=America/Los_Angeles:20121023T203000 DTSTAMP:20260410T071227 CREATED:20170316T103847Z LAST-MODIFIED:20190122T215229Z UID:10000591-1351017000-1351024200@www.amasf.org SUMMARY:Think Big\, Global Brand Experiences DESCRIPTION:Ever been at a conference\, eating in a restaurant\, or simply at home playing video games and think – this is brilliant! Who created this?\nNow is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday\, October 23rd for \n“Think Big\, Global Branding Experiences” \nCome meet and learn from the exceptional mind of Daniel Pinkham\, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com )\nNo matter the size of your business or level of marketing experience\, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty\n marketers!\n\n\nDaniel Pinkham\nVice President & Senior Creative Director\nThe Kenwood Group\nDaniel is a partner of the Kenwood Group\, a creative production agency.  As\n senior creative director\, Daniel has been responsible for the creative\n behind product launches and events for Adobe such as their CS6 launch and\n their annual user conference\, Adobe MAX.   Daniel has worked on projects\n involving some of the bay area’s most prominent tech companies such as\n Square Enix\, HP\, Symantec\, VMware\, and NetApp.\n  \n\nmaigi / 123RF Stock Photo URL:https://www.amasf.org/event/think-big-global-brand-experiences/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/cbeba458376792cd3568dc182b308ed0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121016T180000 DTEND;TZID=America/Los_Angeles:20121016T200000 DTSTAMP:20260410T071227 CREATED:20170316T103723Z LAST-MODIFIED:20190122T215228Z UID:10000590-1350410400-1350417600@www.amasf.org SUMMARY:SFAMA Social Mixer DESCRIPTION:Interested in a night of engaging convo at an uber hip art gallery in SF? \n\nWe thought so! Please join SFAMA (San Francisco American Marketing Association)\, entrepreneurs\, start up aficionados\, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network!\n\nThe fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not\, they will thank you for it.\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Tuesday\, October 16th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-social-mixer/ LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/741bd7a134de03d76f7207ad236ee064.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120925T180000 DTEND;TZID=America/Los_Angeles:20120925T203000 DTSTAMP:20260410T071227 CREATED:20170316T103555Z LAST-MODIFIED:20190122T215220Z UID:10000589-1348596000-1348605000@www.amasf.org SUMMARY:Start Up Marketing Gurus - Panel Event DESCRIPTION:Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator\, Jascha Kaykas-Wolff\, CMO of Mindjet\, will be interviewing directors of marketing from Taskrabbit\, Getaround\, and Totango on their marketing programs to gain insight on successful start up marketing. \nModerator BIO\nJascha Kaykas-Wolff\, CMO\, Mindjet\n\nJascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding\, product marketing\, demand generation\, advertising\, public relations\, community\, and web operations.  Prior to Mindjet\, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver\, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends\, the leading customer intelligence platform that founded the web analytics industry.\nKaykas-Wolff served as a strategic consultant for Alvarez & Marsal\, a global business advisory services company\, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit.\nKaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier\, California.\n@kaykas\nFb. me/kaykas\nLinkedin.com/in/jaschak\nPanelist Bios\n\nJessica Scorpio\, Founder & Director of Marketing\, Getaround\nJessica Scorpio – Jessica is Founder & Director of Marketing at Getaround\, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the hour\, day or week. Jessica founded Getaround in November 2009 with Sam Zaid and Elliot Kroo at Singularity University\, after being given a challenge by Larry Page to positively impact one billion people in ten years. After learning that there are one billion cars in the world that sit idle 22 hours each day\, the founders decided to focus all efforts on solving ‘car overpopulation.’ Prior to starting Getaround\, Jessica worked for the Government of Canada and founded IDEAL – a not-for-profit network for entrepreneurs and young leaders. In addition\, Jessica is a Lieutenant Governor Award winner\, and an ePlanet Ventures Scholarship recipient. She studied Political Science and Business at Carleton University\, and is a graduate of the Singularity University Graduate Studies Program. \n\nJamie Viggiano\, Head Of Corporate Marketing\, TaskRabbit \nJamie Viggiano – Jamie is TaskRabbit’s director of marketing\, overseeing brand strategy and development. Before joining TaskRabbit\, Jamie was in charge of marketing for Humedica\, a venture-backed healthcare data analytics company. \nPrior to Humedica\, Jamie worked at Johnson & Johnson in several different roles\, including Business Development\, Strategic Planning\, Marketing and Sales. During her six years with the company\, she received “Infinity Cup” honors for her outstanding sales performance and was awarded The Standards of Leadership Award twice for her business development work. Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania.\nDominique Levin\, Vp of Marketing\, Totango\nDominique Levin – Dominique is an entrepreneur\, executive and venture investor.  She is currently CMO of Totango\, helping online businesses improve monetization and user retention.  Previously Dominique was CMO at Fundly\, a social fundraising platform for non-profit organizations and acting CEO (and CMO) at LogLogic Inc.\, a Sequoia Capital funded pioneer in big data analysis acquired by TIBCO.  \nDominique also created $630 million in shareholder value as a venture investor and helped large public companies such as Nippon Telegraph and Telephone and Philips Consumer Electronics launch new businesses.  Dominique holds a Master of Business Administration (with Distinction) from Harvard University and a Master of Science (Cum Laude) from Delft University.  Dominique is married and lives with her husband\, three children and a cat in Mountain View\, CA.\nMichael Sprague\, Director of Marketing\, Kiip\n\nMichael Sprague \nMichael is the Director\, Marketing & Business Development of Kiip (pronounced “keep”)\, a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users\, developers and advertisers. Backed by Hummer Winblad\, Relay Ventures\, True Ventures and others\, the company has raised $15.4 million in funding to date.  Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List\, and been named to the Dow Jones FasTech50 List. \nMichael is responsible for network development and market positioning across multiple platforms in mobile and desktop. Previously\, Michael spent 6 years of Marketing and Digital Brand Strategy for Disney and Hasbro\, where he helped define and execute analytics strategy across Disney’s network of TV and Movie sites. He launched hubworld.com for Hasbro’s first ever TV network HubTV as well as the first ever manufacturer implementation of Google Commerce Search allowing toy shoppers to price compare and geolocate Hasbro products across their offline and online retailers. Michael knows all of the My Little Pony characters by name and is an avid coffee\, tea and whiskey drinker.\n  \nImage credit: kbuntu / 123RF Stock Photo\n  URL:https://www.amasf.org/event/start-up-marketing-gurus-panel-event/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/187934a0a7137922d194dad844459e6b.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120918T180000 DTEND;TZID=America/Los_Angeles:20120918T200000 DTSTAMP:20260410T071227 CREATED:20170316T103522Z LAST-MODIFIED:20190122T215220Z UID:10000588-1347991200-1347998400@www.amasf.org SUMMARY:SfAMA – Entrepreneurs & Marketing Mixer DESCRIPTION:Are you an entrepreneur?  Do you work at a start up?  Come join the SfAMA’s Start Up Night\, a networking event for entrepreneurs\, start up aficionados\, and marketers alike.  The night will begin with open networking and drinks followed by courageous entrepreneurs taking center stage and pitching their ideas to the crowd!  Free admittance\, register early for free drinks.  If you would like to pitch yourself or your company\, please email – brian.kerr@sfama.org URL:https://www.amasf.org/event/sfama-entrepreneurs-marketing-mixer/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/48fba795a6abec5df3b9c49c6ef92807.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120910T130000 DTEND;TZID=America/Los_Angeles:20120910T160000 DTSTAMP:20260410T071227 CREATED:20170316T103424Z LAST-MODIFIED:20190122T215220Z UID:10000587-1347282000-1347292800@www.amasf.org SUMMARY:Post Event Sales DESCRIPTION:Thank you for attending our SFAMA event. Check out our website for details on the next event! URL:https://www.amasf.org/event/post-event-sales/ LOCATION:SFAMA CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/2adfbb546b01c0d25eda34b9ab7c4f39.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120821T180000 DTEND;TZID=America/Los_Angeles:20120821T200000 DTSTAMP:20260410T071227 CREATED:20170316T103255Z LAST-MODIFIED:20190122T215219Z UID:10000586-1345572000-1345579200@www.amasf.org SUMMARY:Modern Brand Warfare DESCRIPTION:Technology Evangelist — Robert Scoble\nJoin us August 21st | 6pm — 8pm\nLocation: Resource Interactive \n 303 Second St\, North Tower\, 6th Floor\n San Francisco\, CA 94107\nRobert Scoble is a leading blogger\, technical evangelist\, and author. Scoble is best known for his blog\, Scobleizer\, which came to prominence during his tenure as a technology evangelist at Microsoft. Financial Time’s lists him as one of the top 5 most influential Twitter users and TIME lists Scoble for having one of the 140 Best Twitter Feeds of 2011. Scoble currently works for Rackspace and the Rackspace sponsored community site Building 43. URL:https://www.amasf.org/event/modern-brand-warfare/ LOCATION:Resource Interactive – North Tower\, 6th Floor\, 303 2nd St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/db34c4d260667bbec376e458e3606df4.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120718T180000 DTEND;TZID=America/Los_Angeles:20120718T210000 DTSTAMP:20260410T071227 CREATED:20170316T102956Z LAST-MODIFIED:20190122T215219Z UID:10000585-1342634400-1342645200@www.amasf.org SUMMARY:The End of Business as Usual with Brian Solis DESCRIPTION:The End of Business as Usual with Brian Solis\nBrian Solis\, award-winning author of Engage and his latest book\, The End of Business as Usual\, documents the rise of connected consumerism and the role people play in the future of business. In this presentation\, Brian depicts how leadership can survive Digital Darwinism by understanding customer and employee behavior and expectations\, disruptive technology\, innovative business models\, and new opportunities. He also demonstrates best practices and methodologies to align the organization around a common and meaningful vision\, strategy\, and objectives.\nBrian Solis is principal at Altimeter Group\, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst\, sociologist\, and futurist\, Solis has studied and influenced the effects of emerging media on business\, marketing\, publishing\, and culture. His new book\, The End Of Business As Usual\, looks at the changing consumer landscape\, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book\, Engage\, is regarded as the industry reference guide to build and measure success in the social web.\n  \nEvery paid attendee will receive a copy of his latest book\n “The End of Business As Usual” \nLinks:\nhttp://www.altimetergroup.com\nhttp://www.EndofBusiness.com\nhttp://www.bit.ly/engage2\n  \nEvent Details\nDate: Wednesday\, July 18\, 2012\nTime: 6:00pm – 9:00pm\nLocation: Hult International Business School\n1355 Sansome Street \n(One block past Filbert Street\, behind Levis Plaza)\n San Francisco\, CA 94111\n\nParking: Plenty of Street Parking as well as a parking lot near Sansome and Greenwich\nDirections:\nFrom 280:\nGet off on King Street and take King/Embarcadero until Green Street\nAt Green\, turn left\, go three blocks\nAt Sansome Street\, turn right and go 1.5 blocks\nDestination will be on the left. You will see the school banners.\nFrom Downtown\, take the F line and get off at Green Street and walk up to Sansome URL:https://www.amasf.org/event/the-end-of-business-as-usual-with-brian-solis/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e31c6fcd06a9bccecb40294269472843.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120613T180000 DTEND;TZID=America/Los_Angeles:20120613T203000 DTSTAMP:20260410T071227 CREATED:20170316T102805Z LAST-MODIFIED:20190122T215228Z UID:10000584-1339610400-1339619400@www.amasf.org SUMMARY:QR Codes - They are everywhere! DESCRIPTION:QR CODES! They are everywhere! Are they just a trend? Or do they have a practical application to help grow and effectively market ones business? Jeff Gottschalk\, CEO of GottyCode sides with the latter! Join the SFAMA for this “Can Not Miss” event on how to effectively use QR Codes in your organization! \n \nHere is what we will cover: \n– What is the History and Technology behind QR Codes?\n– How do QR Codes fit into marketing trends in future marketing trends?\n– Adoption rates of QR Codes\n– Specific QR Code Campaign types\n– Take away the 6 “Must Have” tips when putting together a QR Code Campaign\n– Learn about specific strategies in tons of different vertical markets\, both B2C and B2B! \nIncluding: \nConsumer goods\nRetail\nHospitality\nProfessional service firms \nSports Marketing\nEducation \nand more! \n– See specific\, successful case studies on how National Brands have utilized QR Code Campaigns\n– Lean how to measure a great ROI with QR Code Campaigns\nAs we all know\, mobile marketing is one of the most rapidly growing marketing channels in the world. This is a tremendous opportunity to learn how QR Codes fit into the puzzle!  \nAbout the speaker:\n  \nJeff Gottschalk\, CEO of GottyCode\, is recognized as an expert in the QR Code space. Jeff has been presenting to and working with small and large businesses around the nation to develop innovative QR Code solutions that drive sales. He will provide you with all the knowledge and tools you need to successfully use QR codes as a marketing tool in your business.  \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n \n\n \nGold Sponsors\n \nBronze Sponsors\nFILTER     Qualtrics     CfMC\nKinetic Creative     Vitamin T     Research Now\nVerticle Response     UCI Irvine Extension \nING Direct Cafe\nVenue Sponsor \n\n \n\nBeer Sponsor \n\nWine Sponsor URL:https://www.amasf.org/event/qr-codes-they-are-everywhere/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8e03442d85049de018eb689a4aaf8616.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120530T180000 DTEND;TZID=America/Los_Angeles:20120530T200000 DTSTAMP:20260410T071227 CREATED:20170316T102605Z LAST-MODIFIED:20190122T215228Z UID:10000583-1338400800-1338408000@www.amasf.org SUMMARY:SIG: Social Marketing 101 – Social Advertising DESCRIPTION:SIG: Social Marketing 101 – Social Advertising: What works on Twitter\, Facebook and Linked-In\nOver the past few years\, we have learned that having a social marketing strategy is a great and inexpensive way for businesses to get their name out there.  All it takes is to start a twitter or Facebook account. But how effective is your social strategy working for you?  Does it generate enough awareness for your brand? Is your next step to advertise through the various social media channels? Join us as we discuss how some of the top social media sites and how advertising works.\n About the Speaker:\n\nMaya Grinberg is the Social Media Manager at Wildfire Interactive. In this role\, she maintains external company communications\, including writing its blog\, creating and distributing its marketing newsletters\, managing its Twitter and Facebook accounts\, and creating content for its website. She is also a contributing author to a number of social marketing publications\, including the Huffington Post\, Social Media Examiner\, and Social Media Today. Prior to joining Wildfire\, Maya was a strategy consultant for IBM\, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. You can follow her on Twitter @papayamaya or @wildfireapp. \nMany Thanks to our Annual Sponsors \nPlantinum Sponsors\n\n \nGold Sponsors\n\n  \nBronze Sponsors\nFILTER Qualtrics CfMC\nKinetic Creative Vitamin T Research Now\nVerticle Response UCI Irvine Extension \n  \nVenue & Event Sponsor\n ING Direct Cafe URL:https://www.amasf.org/event/sig-social-marketing-101-social-advertising/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/d1f05216febfa922c7025082e12295b7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120424T180000 DTEND;TZID=America/Los_Angeles:20120424T200000 DTSTAMP:20260410T071227 CREATED:20170316T102413Z LAST-MODIFIED:20190122T215219Z UID:10000582-1335290400-1335297600@www.amasf.org SUMMARY:Storytelling through Marketing Research DESCRIPTION:Storytelling is as old as humanity itself. With the growth of social media\, brands have an even greater responsibility to craft a strong story that can be told irrespective of the channel or occasion. Yet too often\, stories are seen as something that is outward facing. Our event\, ‘Storytelling in Market Research’ brings together industry experts and thought leaders to share how they use storytelling in marketing research to captivate and inspire both internal and external clients\, yielding better products and better strategies.\n \nIn this session\, we will discuss how to craft a narrative in a research context. Each panelists will discuss the role of a strong narrative in the reception and integration of research results.\nStorytelling 101 –  2CV \nAndrew Hansiger: Creative Director/Copywriter\n \n Andrew Hansinger is a New York and San Francisco Creative Director and Copywriter\, specializing in user experience and brand strategy. A writer\, first and foremost\, his approach to creative direction is that of telling brand narratives. The art of telling stories in the digital space must always be one that intrigues an audience and moves them to action. Strong brands are simply well told stories and consumers will always naturally respond to these stories.\n\nLauren Miller: Aol Product Manager\n Lauren has over nine years of experience working in marketing and operational leadership roles in digital media and business and consumer technology. During this time Lauren helped launch Google India and founded the AdWords North America marketing team. Lauren currently works at AOL where she heads up product marketing for mail\, works on revitalizing the AOL brand and is preparing to bring exciting next-generation products to market. A Northern California native\, Lauren lives in San Francisco with her entrepreneurial fiance and neurotic border collie. \n\nCarla Borsoi: Aol VP\, Consumer Insights\n  \n Carla is VP\, Consumer Insights at AOL. Her goal is to make products hip\, durable\, relevant\, and beautiful and marketing germane\, delightful\, and effective. To drive product and marketing strategy\, she draws on deep expertise in qualitative and quantitative research methods\, digs into web analytics\, measures marketing effectiveness\, and monitors social media. Activating research and inspiring teams with insights are the core goals of any project she undertakes. Carla holds an AB in Spanish and Theater from Rollins College and an MBA from the Crummer Graduate School of Business.\n\nOliver Marquis: Director of Marketing and Media Research\, Univision Radio\n Oliver is Regional Director of Marketing and Media Research for Univision Radio in Northern California. He leads data-intensive research projects that provide strategic direction to the organization’s sales and programming teams. Oliver’s prior experience includes roles at a diverse set of companies including Foster’s Wine Estates\, Zenith Media\, and Mediacom. Oliver received a Bachelor’s of Arts degree in Economics and a MBA from Columbia University\n\nEvent Location: \n2CV\n460 Bush Street\, 1st Floor \n(Between Grant and Keary Street\, close to public transportation)\nSan Francisco\, CA 94108 URL:https://www.amasf.org/event/storytelling-through-marketing-research/ LOCATION:2CV Inc\, 460 Bush St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/6e9c4fed9bb5908336d3bc3653e77afb.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120327T183000 DTEND;TZID=America/Los_Angeles:20120327T203000 DTSTAMP:20260410T071227 CREATED:20170316T102120Z LAST-MODIFIED:20190122T215218Z UID:10000581-1332873000-1332880200@www.amasf.org SUMMARY:Getting into Mobile Pockets: Leveraging Mobile for Nonprofits DESCRIPTION:With a mobile-minded population\, nonprofits and environmental advocates are shifting their focus to compel their audience\, while on the move. \n\n Our SFAMA event Leveraging Mobile for Nonprofits brings together industry experts and thought leaders to share how they are using mobile strategy and platforms to get their audience to connect\, share\, give and join their causes.\n \nDate & Time:\n March 27th\, 6:30pm – 8:30pm\nLocation:swissnex San Francisco\n 730 Montgomery Street\n San Francisco\, CA 94111 \nOn the Panel:\nScott Warren  |  Editorial Director\, Ringier Studios\nDr. Wallace J Nichols  |  Founder\, Blue Marbles Project \nManuel Maqueda  |  Founder\, Plastic Pollution Coalition & Director of Strategy at BlooSee \nConversation topics will include:\n Mobile Trends for 2012 and beyond\n Keep the message simple\n Make it easy to give\n Create an experience for your audience\n Mobile platforms and marketing\n Educating board and stakeholders \n \nImage: Idea go / FreeDigitalPhotos.net URL:https://www.amasf.org/event/getting-into-mobile-pockets-leveraging-mobile-for-nonprofits/ LOCATION:swissnex San Francisco\, 730 Montgomery Street\, San Francisco\, CA\, CA\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/e471c2e7af3e5f74d7615baac58bf77d.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120229T180000 DTEND;TZID=America/Los_Angeles:20120229T200000 DTSTAMP:20260410T071227 CREATED:20170316T100259Z LAST-MODIFIED:20190122T215218Z UID:10000580-1330538400-1330545600@www.amasf.org SUMMARY:Leap Forward in 2012 | “Make it Matter\," Feb 29 DESCRIPTION:The San Francisco Chapter of the American Marketing Association (SFAMA) in partnership with The Bay Area Advertising Relief Committee (BAARC) and Taproot Foundation\, San Francisco Bay Area\, invite you to Leap Forward in 2012 | “Make it Matter.”\nJoin us for a VIP networking event and learn how our three organizations service our community while providing members with fun\, rewarding volunteer opportunities. Stick to those “volunteer more” resolutions and join us in making the city we love an even better place to live and work!\n  \n DATE & TIME\n February 29th\, 2012 | 6:00-8:00\n\nLOCATION: \n Taproot Foundation–San Francisco Offices\n 466 Geary Street\, San Francisco\, CA 94102\n\n*Space is limited\, advance registration is recommend!  Onsite registration will be available space permitting. All donations are gratefully appreciated. \nAbout SFAMA: The San Francisco Chapter of the American Marketing Association (SFAMA) is the leading organization for marketing professionals who seek opportunities to advance their career through networking\, innovative programs and leadership. Founded in 1937\, our chapter reflects the innovation\, standards of excellence\, and diversity for which the Bay Area is known and celebrated.\n  \n About Taproot: Most organizations tackling social problems don’t have access to the marketing\, design\, technology\, management or strategic planning resources they need to succeed. Without this talent\, few are able to have their intended impact on critical issues like the environment\, health and education. Taproot is a nonprofit organization that makes business talent available to organizations working to improve society. We engage the nation’s millions of business professionals in pro bono services both through our award-winning programs and by partnering with companies to develop their pro bono programs. One day\, we envision all organizations with promising solutions will be equipped to successfully take on urgent social challenges.\n                    \n About BAARC: For nearly three decades\, the Bay Area Advertising Relief Committee (BAARC) has provided aid and assistance to the nine county Bay Area advertising\, marketing\, public relations and digital community’s members. From providing critical living expenses and career counseling to offering ground-breaking professional mentoring programs\, BAARC serves as the bridge linking our community.\n\n \nMany thanks to our Event Sponsors\n \n \n\n\n\n\n  URL:https://www.amasf.org/event/leap-forward-in-2012-make-it-matter-feb-29/ LOCATION:Taproot Foundation\, 466 Geary Street\, San Francisco\, CA\, 94102\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2ed5f65f392114ec0c8d826482fa9e29.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120208T180000 DTEND;TZID=America/Los_Angeles:20120208T203000 DTSTAMP:20260410T071227 CREATED:20170316T082204Z LAST-MODIFIED:20190122T215218Z UID:10000579-1328724000-1328733000@www.amasf.org SUMMARY:Preparing for the Future of Social Networks\, an update for 2012 with Charlene Li DESCRIPTION:Preparing for the Future of Social Networks | An Update with Charlene Li\nThe hotly anticipated Facebook IPO marks a watershed moment for social media — as it’s no longer the new kid on the block\, it’s time to stop dabbling and get serious. Yet most organizations look at social media as a check list — got a presence on Facebook\, Twitter\, YouTube\, Google+ and LinkedIn? Check it off the list.\nBut much of the hard work still lies ahead. Charlene Li will share what the future of social media looks like from our perch here in 2012 — and what we need to do today to get ready. We’ll discuss the detailed process of how to create a robust social businessstrategy that is holistic and integrated\, as well as the core capabilities your organization must have in 2012 to be competitive.\nCOST\n SFAMA Members – $25 \nPartner Members – $30\nNon-members – $35  \nStudents – $20\n\nHors d’oeuvres will be provided.\nOnline registration closes at 11AM\, but onsite registration will be available.\nDATE & TIME:\n Wednesday\, February 8\, 2012\n 6pm – 8:30pm PST\n\nLOCATION: \n ING Direct San Francisco Cafe\n101 Post Street\, San Francisco\, CA\n\n \nSPEAKER BIO \nCharlene Li is founder of the Altimeter Group and the coauthor of the critically acclaimed\, bestselling book Groundswell. She is one of the foremost experts on social media and technologies\, and is a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named by Fast Company as one of the most creative people in business in both 2008 and 2010\, and one of the Most Influential Women in Technology in 2009.\n\nCharlene is a frequently-quoted expert and has appeared on 60 Minutes\, The McNeil NewsHour\, ABC News\, CNN\, and CNBC. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives\, SXSW\, Web 2.0 Expo\, and Search Engine Strategies.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at http://www.charleneli.com/blog or at http://www.twitter.com/charleneli.\n \nMany thanks to our Event Sponsors\n \n \n\n\n\n\n \n\n\n\n\n\n\n\n\n\nVenue Sponsor\n\n\n\n\n\nBeer Sponosr\n\n\n\nWine Sponsor URL:https://www.amasf.org/event/preparing-for-the-future-of-social-networks-an-update-for-2012-with-charlene-li/ LOCATION:ING Direct San Francisco Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/31b4240cc3f66bb2ee4b354c0750afcc.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120131T180000 DTEND;TZID=America/Los_Angeles:20120131T200000 DTSTAMP:20260410T071227 CREATED:20170316T072113Z LAST-MODIFIED:20190122T215217Z UID:10000578-1328032800-1328040000@www.amasf.org SUMMARY:A Special Interest Group (SIG) for Young Professionals DESCRIPTION:SFAMA’s Young Professionals SIG provides a forum for the career enhancement of marketing and public relations practitioners with fewer than five years of experience. Through various career development workshops and networking series\, members learn about the industry’s latest development and form relationships with other young professionals\, as well as with experienced industry professionals.  \nJoin us for this interactive workshop where you have the opportunity to talk to recruiters who have worked with clients from different work backgrounds and helped them land a job.\nDate: Tuesday\, January 31\, 2012\n Time: 6pm-8pm\n Location: Aquent Offices\n Kearny Street\, San Francisco\, CA\n\nOur Featured Speakers\n\n\n\n\n \nDenise Hall\, Talent Agent at Vitamin T\, a division of Aquent\n Denise matches amazing digital design contractors and consultants with equally amazing opportunities with San Francisco Bay Area agencies and businesses she works with. She specializes in Graphic\, Web and Visual Design space and prides herself to keeping up with the latest trends and ever-changing hot skill sets such as UX Design\, Mobile Design and Interactive Gaming. The San Francisco Chapter of Women in Games International Meetup is one of the many industry groups where you will find her.\n \n\n\n\n \nAbout Vitamin T \n Vitamin T provides designers\, front-end developers & copywriters to mid-sized companies & ad agencies on a contract basis.\n \n\n\n \n \n \n\n\n\n \nDani (Laven) Kaufman\, Retail Recruiter at Aquent \n You’ve heard the cliche ‘a passion for fashion’\, but a ‘passion for retail’? Bet you haven’t heard that as much\, but I assure you\, I’ve got it! Retail is such a dynamic industry which needs equally dynamic people to keep up! Think you fit the bill? Well\, she’d LOVE to talk with you! She brings years of experience in just about every aspect of retail\, which allows her to have first hand knowledge of what you’re looking for! With a unique background of merchandising\, graphic design\, product packaging\, and production\, Dani has a great perspective of the industry! She understands both the skill set needed to be successful\, as well as\, how to build and develop terrific teams. If you have creative talent to share\, she’d love to help you find your next exciting opportunity! If you’re a client\, she’d love to connect you to some of the fresh\, new talent in your area. Whatever you need\, she knows she can help! So don’t be shy–pick up that phone and start dialing so we can get rockin’ and rollin’! She looks forward to working with you!\n \n\n\n\n \nAbout Aquent \nAquent is the talent agency for marketing and design professionals. Every agent is focused on a single marketing or design discipline ensuring both talent and clients a dedicated resource that speaks their language and specializes in their area of expertise. Aquent helps individuals and organizations increase their marketing potential through flexible staffing solutions and customized consulting services.  For information about Aquent\, please visit http://www.aquent.com. URL:https://www.amasf.org/event/a-special-interest-group-sig-for-young-professionals/ LOCATION:TBD Soon CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/fe21e3a56ed8195e655119a93e7b8012.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111206T180000 DTEND;TZID=America/Los_Angeles:20111206T210000 DTSTAMP:20260410T071227 CREATED:20170316T071529Z LAST-MODIFIED:20190122T215217Z UID:10000577-1323194400-1323205200@www.amasf.org SUMMARY:SFAMA and Citrix GoToMeeting invite you to “The Spirit of Giving\, a benefit for Toys for Tots” | December 6\, 6-8pm DESCRIPTION:SFAMA and Citrix GoToMeeting invite you to\n The Spirit of Giving\, a benefit for Toys for Tots\n\nCome join us at the San Francisco Marketing Association’s annual Toys for Tots Holiday mixer\, sponsored by CITRIX GoToMeeting.\nEach year\, we partner with the US Marine Corps in their annual toy drive\, where they provide millions of toys to under privileged children. Come celebrate the holidays with fellow marketers and our special guests\, US Marine Corps.\nBring an unwrapped gift to donate to the Toys for Tots drive for children ages 10-15 years old.\nCost:\n Free admission with unwrapped gift\n$15 without gift\n\nDate & Time:\nTuesday\, December 6\, 2011\n 6:00 – 9:00 pm\n\nLocation:\n Brickhouse Café\n426 Brannan St. San Francisco \, CA 94107\n\nAppetizers and beverages provided by our sponsor CITRIX GoToMeeting. \nAbout the U.S. Marine Corps Reserve Toys for Tots Program:\nMISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new\, unwrapped toys during October\, November and December each year\, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.\nGOAL: The primary goal of Toys for Tots is to deliver\, through a new toy at Christmas\, a message of hope to less fortunate youngsters that will assist them in becoming responsible\, productive\, patriotic citizens.\nOBJECTIVES: The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future. URL:https://www.amasf.org/event/sfama-and-citrix-gotomeeting-invite-you-to-the-spirit-of-giving-a-benefit-for-toys-for-tots-december-6-6-8pm/ LOCATION:Brickhouse Café\, 426 Brannan St.\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3a22f872a73cf43f6de7d3aa14982494.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111129T180000 DTEND;TZID=America/Los_Angeles:20111129T203000 DTSTAMP:20260410T071227 CREATED:20170315T002913Z LAST-MODIFIED:20190122T215227Z UID:10000576-1322589600-1322598600@www.amasf.org SUMMARY:Your Marketing Career: Live the Life You Envision | November 29\, 6-8:30pm DESCRIPTION: \nNEW! Our event sponsor VITAMIN T has generously donated a door prize of a KINDLE FIRE. Be sure to bring your business cards to enter the drawing! \nAs the marketing landscape lives in constant change\, so does our career path as marketers. Jennifer Remling\, Director of Global Recruiting at AKQA and author of “Carve Your Own Road: Live the Life You Envision” will discuss how to navigate your way through the competitive landscape and come out on top on your terms.  Jennifer will share how she progressed from college to a new world of self-discovery\, and on to Director of Global Recruiting at AKQA.  She will address:\n\nHow to reconnect with our passions and expand our own marketing career opportunities\nDefine what you love to do\, professionally\n“Let go and let your career vision evolve\,” while opening yourself up to new possibilities\nBest practices using LinkedIn and other social media to promote yourself and land your dream job\n\nAlso\, the first 25 registrants will receive a copy of Jennifer Remling’s book\, Carve Your Own Road: Do What You Love and Live the Life You Envision. Copies of Jennifer’s book will be available for purchase onsite.)\n \nABOUT OUR SPEAKER\n Jennifer Remling is Director of Global Recruting for AKQA and author of Carve Your Own Road: Do What You Love and Live the Life You Envision.  She has been in the recruiting industry for the past 14 years and has seen the changes in how companies recruit talent.  Prior to her current position with AKQA\, Jennifer worked for several companies including 360i\, Talent Source and Sapient.\n\nAfter traveling the world and interviewing thousands of interesting people\, she realized something was missing. She had become successful by all traditional standards\, but she simply wasn’t fulfilled — and neither were many of the executives she had recruited throughout the years. Today\, Jennifer’s passion for understanding the entrepreneurial spirit is helping people redefine how and where they work to achieve career fulfillment on their own terms. A frequent speaker on the topic of professional development\, Jennifer has been feature in major media outlets.\nMany thanks to our Event Sponsors\n\n\n\n\n\n\n\n\nMany thanks to our Food & Beverage Sponsors\n\n\n\n\n \n \n\n\n\n\n\nMany thanks to our Annual Sponsors URL:https://www.amasf.org/event/your-marketing-career-live-the-life-you-envision-november-29-6-830pm/ LOCATION:Publicis SF\, 2001 The EmbarcaderoThird Floor\, Third Floor\, San Francisco\, CA\, 94133\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/905b69c3d1ef84bbd5b0afdd4eef2e01.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111109T180000 DTEND;TZID=America/Los_Angeles:20111109T200000 DTSTAMP:20260410T071227 CREATED:20170315T002857Z LAST-MODIFIED:20190122T215227Z UID:10000575-1320861600-1320868800@www.amasf.org SUMMARY:NETWORKING ON THE NINES | November 9\, 6-8pm DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born. Every month\, THE NINES mixer takes place when the number equals nine.\nTHE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES. We look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time.\nLook for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nCOST (No Host Bar) \n SFAMA Members: Free\, in advance \n Non-members: $10 per person in advance\n ($10 at the door for everyone) URL:https://www.amasf.org/event/networking-on-the-nines-november-9-6-8pm/ LOCATION:Dada\, 86 Second Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c115ea24f64d0cf399280a7c7a88eda2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111025T183000 DTEND;TZID=America/Los_Angeles:20111025T203000 DTSTAMP:20260410T071227 CREATED:20170315T002839Z LAST-MODIFIED:20190122T215217Z UID:10000574-1319567400-1319574600@www.amasf.org SUMMARY:SIG: Wine Salon (Education + Experience) | October 25 DESCRIPTION:Date & time: October 25\, 2011\, 6:30-8:30pm\nWine Salon | Song Pairing: Education | Experience\nThis special evening is a Wine Salon with industry experts sharing and demonstrating the unique ways they engage their audience. We will have 3-4 vignettes presented throughout the evening as these industry experts show and tell. This will be a fun\, entertaining\, educational event for all SF marketers and wine lovers to taste and learn!\nRandy Caparoso\, Bottom Line Editor of Sommelier Journal\, a published newspaper\, magazine and online wine journalist since 1981\, will host a wine pairing with guest winemakers and share how their industry is engaging audiences with the changes in technology and social networks.\nAvital Ungar\, founder and owner of Avital Tours\, will demonstrate how she appeals to her audience with her SF food and wine tours. Avital first became serious about the finer points of life while living in Paris and the quaint town of Aix-en-Provence in southern France.\nJim Kopp\, ACME Wine Marketing\, will be pouring two first class\, extraordinary wines to guests: the 2009 Bradford Mountain Dry Creek Valley Syrah\, and the 2008 Russian Hill Estate Chardonnay.\nA special musical guest Charlton Lee\, violist\, and members of the award-winning Del Sol String Quartet will be pairing song and wine. Lee founded the Del Sol String Quartet in 1992. They are critically acclaimed as “steeped in bravery and imagination”. Del Sol explores new ways to interact with audiences\, composers and artists across cultures and art forms. URL:https://www.amasf.org/event/sig-wine-salon-education-experience-october-25/ LOCATION:HUB SOMA\, 925 Mission Street\, San Francisco\, CA\, 94103\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4bcf4be6ba158cae43435f664f05a27c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111018T180000 DTEND;TZID=America/Los_Angeles:20111018T200000 DTSTAMP:20260410T071227 CREATED:20170315T002824Z LAST-MODIFIED:20190122T215216Z UID:10000573-1318960800-1318968000@www.amasf.org SUMMARY:Moving down the Click: What Drives Engagement? | October 18 DESCRIPTION:The online landscape has gotten noisier and more cluttered for advertisers due to smarter\, yet distracted\, consumers. How do advertisers in today’s fragmented and noisy environment not only find the right consumers\, but increase engagement to create lasting value?\nWe’ve assembled a distinguished panel of experts from leading brands and agencies\, as well as an industry analyst\, to help get at the drivers behind user engagement.\nBy giving examples of of “user engagement nirvana\,” this panel will answer the questions – How are we defining user engagement in today’s marketplace? And\, how do advertisers know if they have reached their target and moved the needle?\nDon’t miss this informative discussion!\nMany thanks to our Event Sponsor\nMany thanks to our Food & Beverage Sponsors \n\n \nAlso coming on October 18th—\nSFAMA Orientation (Free to attend!) \nNew SFAMA members and other interested individuals (professionals\, educators\, and students) are invited to join us for our SFAMA Orientation meeting. In this session\, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45\,000 members) and the San Francisco chapter\, which serves over 300 members. This session is free to attend.\nDATE Orientation occurs monthly\, the next date is Tuesday\, October 18\nTIME 5:30pm (just prior to the networking portion of the monthly Chapter event)\nREGISTER NOW!\nTo register for the orientation meeting or for more membership information\, please email the SFAMA membership team\, or just show up in the lobby!\n(Note: There is no cost to attend orientation\, but there is a cost to attend the monthly event immediately following orientation.) \nMANY THANKS TO OUR ANNUAL SPONSORS URL:https://www.amasf.org/event/moving-down-the-click-what-drives-engagement-october-18/ LOCATION:Publicis SF\, 2001 The EmbarcaderoThird Floor\, Third Floor\, San Francisco\, CA\, 94133\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/eb1cd69008aa05acfb9ad7446cf07f71.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20111012T180000 DTEND;TZID=America/Los_Angeles:20111012T200000 DTSTAMP:20260410T071227 CREATED:20170315T002811Z LAST-MODIFIED:20190122T215227Z UID:10000572-1318442400-1318449600@www.amasf.org SUMMARY:SFAMA Networking on THE NINES | October 12 DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born.\nEvery month\, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES.\nWe look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nDATE & TIMETHE NINES | October 12\, 20116-8pm\nCOST (No Host Bar)SFAMA Members: Free\, in advanceNon-members: $10 per person in advance($10 at the door for everyone) URL:https://www.amasf.org/event/sfama-networking-on-the-nines-october-12/ LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/882d8902ecabd4b300034e05c8557e30.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20110920T180000 DTEND;TZID=America/Los_Angeles:20110920T203000 DTSTAMP:20260410T071227 CREATED:20170315T002158Z LAST-MODIFIED:20190122T215216Z UID:10000570-1316541600-1316550600@www.amasf.org SUMMARY:Sports Marketing Panel | Tuesday\, September 20 DESCRIPTION:Sports is one of the nation’s largest businesses\, grossing an estimated $414 billion in 2010. Sports stars are now becoming more than just heroes. They are brands in their own right; some even have their own reality shows!\nHave you ever wondered how marketers of baseball\, ice hockey and football teams create campaigns to increase their following\, fill the stadium in a time of recession\, enable fans to have relationships with the stars and create shareholder value at the same time? If so\, join the SFAMA for our sports marketing event and meet our panel of experts as they give a deep dive into this area.\nDate & time: \nTuesday\, September 20\, from 6-8:30pm\n6-7:00 Cocktails & Appetizers\n7-8:30 Panel Discussion with Q&A\nLocation:\nAT&T Park\n24 Willie Mays Plaza (Club Level)\nSan Francisco\, CA 94107\nAbout Our Guests\nModerator: Richard Rogers | Adjunct Professor – USF Sport Management\nMr. Rogers is the Manager of Operations for USTA NorCal. He has spent over 25 years in the sports and business world in a variety of roles. Having started his career at Arthur Andersen & Co in their Small Business Audit and Consulting practice he moved into the world of professional sports with the NBA’s Golden State Warriors. While at the Warriors he held the roles of Controller\, V.P. of Finance and Sr. V.P. of Marketing and Broadcasting. After leaving the Warriors he became President of the expansion I.H.L. franchise San Francisco Spider hockey team and helped launch its inaugural season. He has also held the position of President/Chief Marketing Director of Oakland Football Marketing Association and Sports Sales Director at the local Fox affiliate\, KTVU. His most recent role was as VP/GM of the San Francisco and Monterey markets for Comcast Spotlight\, heading up all sales and operations of the spot commercial sales arm of Comcast Cable.\nPanel\nDanette Leighton | Chief Marketing Officer\, Pac-12\nDanette Leighton joined the Pac-12 Conference in April 2010 as the Conference’s first Chief Marketing Officer. Her responsibilities include leading the Conference in the development and implementation of strategic marketing and communication programs\, as well as integrating and supporting the marketing interests of the member institutions. An Arizona graduate\, Leigton returns to the Pac-12 where she began her career as a public relations intern. Most recently\, she acted as Vice President of Marketing and Brand Development for Maloof Sports & Entertainment. She spent the last decade overseeing all marketing and branding efforts for the NBA’s Sacramento Kings and ARCO Arena\, as well as the business operations for the WNBA’s Sacramento Monarchs. Previously\, she led Sony’s sports marketing division\, focusing on the PGA Tour and the Sony Open in Hawaii. She also served as the executive director of the 1999 NCAA Women’s Basketball Final Four at Stanford and worked in public relations for the Fiesta Bowl.\nBryan Srabian | Director of Social Media\, San Francisco Giants\nBryan Srabian is now entering his 16th year in professional sports. He is now overseeing the Social Media platform for the San Francisco Giants\, overseeing Twitter and Facebook\, exploring new technologies\, working with Major League Baseball Advanced Media with the SFGiants.com website\, and integrating the Giants Marketing and Communications plan with comprehensive Social Media Plan. Srabian began his career with the Giants in the media relations department\, advancing to the sponsorship and promotions department from 1996-1999. He was promoted as team’s Director of Marketing and Entertainment\, before leaving to become the Vice President of Marketing for the AAA Sacramento River Cats\, in 2008. Srabian is a graduate of Santa Clara University.\nKyle Eichman | Senior Director of Marketing\, Maloof Sports & Entertainment\nKyle is entering his 5th season with Maloof Sports & the Sacramento Kings. As Senior Director of Marketing his responsibilities include the development and implementation of marketing programs\, creation/management/execution of events targeting key customer segments\, and oversight of the relationship marketing function including email marketing\, CRM system management\, marketing automation\, customer research and analytics. Prior to joining Maloof Sports Kyle was Corporate Director of Strategic Marketing for Pinnacle Entertainment\, a regional gaming operator with corporate offices in Las Vegas\, NV. While there he was responsible for the design and implementation of a consolidated customer data warehouse\, corporate level customer acquisition programs\, website design and optimization and analytics. A seasoned gaming veteran Kyle spent over 10 years in Las Vegas working for such organizations as Mirage Resorts\, Harrah’s Entertainment and the Venetian Hotel Resort Casino in various marketing and finance capacities.\nLee Hammer | Program Director\, KNBR\nLee graduated from San Jose State with a B.A. in Radio TV-Journalism. He started his career at KXRX- San Jose as a News Editor and Talk Show Producer. He then worked at KCBS San Francisco as a News Editor for 16 years\, before joining KNBR San Francisco in 1998. At KNBR San Francisco Lee serves as Operations Manager (Cumulus-SF\, KNBR\, KFOG and The Bone)\, and Program Director for KNBR 680 and KNBR 1050. He has also produced and engineered Stanford football\, produced and engineered SF Giants baseball\, produced Oakland Raiders football\, and produced SF 49ers football.\nMany thanks to our Event Sponsors:\n\n\nMany thanks to our Annual Sponsors: URL:https://www.amasf.org/event/sports-marketing-panel-tuesday-september-20/ LOCATION:AT&T Park\, 24 Willie Mays Plaza(Club Level)\, (Club Level)\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/61c966ccb1a055299ffd074c1ae21306.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20110829T180000 DTEND;TZID=America/Los_Angeles:20110829T210000 DTSTAMP:20260410T071227 CREATED:20170315T002206Z LAST-MODIFIED:20190122T215216Z UID:10000571-1314640800-1314651600@www.amasf.org SUMMARY:SFAMA Networking on THE NINES | August 29 DESCRIPTION:Each year\, the SFAMA hosts several mixers for our community. The goal is to provide quality connections for our community among the most influential professionals in the greater San Francisco Bay Area. We thank you for your input and are pleased to announce the SFAMA networking on “THE NINES.”\nTHE NINES was an idea that came from discussions and input from you\, our members and friends. Many of you have asked us to hold these social mixer events monthly and from this\, the idea of math and marketing was born.\nEvery month\, THE NINES mixer takes place when the number equals nine. THE NINES date is a mathematical equation involving addition\, subtraction\, division and multiplication; sometimes there are months where THE NINES math is easy; other times we’ll have to explain it to you. But\, rest assured\, every month\, we’ll meet on THE NINES.\nWe look forward to meeting with you—our members and friends\, some of you we know and some we’ll meet for the first time. Look for THE NINES announcement on our website. The location and theme may vary\, but the quality of the connections you’ll make at THE NINES will not—top-level professionals and influencers.\nDATE & TIMETHE NINES | August 29\, 20116-9pm\nLOCATIONDada86 2nd Street (between Market & Mission Streets)San Francisco\, CA 94105\nCOST (No Host Bar)SFAMA Members: Free\, in advanceNon-members: $10 per person in advance($10 at the door for everyone) URL:https://www.amasf.org/event/sfama-networking-on-the-nines-august-29/ LOCATION:Dada\, 86 Second Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/db4c5720b092191bf8405c4377fd6109.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20110823T180000 DTEND;TZID=America/Los_Angeles:20110823T200000 DTSTAMP:20260410T071227 CREATED:20170314T233824Z LAST-MODIFIED:20190122T215215Z UID:10000569-1314122400-1314129600@www.amasf.org SUMMARY:Video Marketing | August 23 DESCRIPTION:VIDEO MARKETING: What’s Working\, What’s Not | August 23 We have all seen that video has become a critical part of the marketing mix over the last few years from the use of video conferencing at events to the promotion of products through viral videos on YouTube. The SFAMA’s next event will look into why video has become an increasingly more popular tool\, the key ingredients to creating the best video for your audience and what we will see next in the space. Our panel of experts will give you the tips and tricks of the trade and highlight what has worked for them and their clients including what to avoid. With the increasing speeds of the Internet\, mobile technology and the computerization of IT we are just touching on the potential of what video can offer!\nPANELISTS\n\n[Moderator] Kym McNicholas\, Anchor/Reporter\, Forbes Kym McNicholas is an anchor/reporter for the Forbes Video Network. She has covered business and technology news for much of her 13-year broadcasting career\, and has interviewed top company executives\, analysts\, and other experts on technology and the markets\, and covered the tech boom/bust/re-emergence in the Valley as well as the energy crisis/recovery. She was recently named ‘Star Reporter of the Year’ by an industry insider who released a list of ’15 Members Of The Press You Need To Know\,’ Plus\, and received her first Emmy nod by the National Academy of Television Arts & Sciences\, San Francisco Chapter. See her articles on Forbes.com here\, and find her on Twitter andFacebook.\n\nBob Donlon\, Founder & General Manager\, Adobe TVBob is the founder & general manager of Adobe TV\, Adobe Systems’ EMMY-winning and WEBBY-nominated Internet TV network. He is a widely published creator\, author and presenter in the fields of television & film production and Internet video distribution. Prior to joining Adobe\, Bob held several positions in the television production and technology businesses\, including 2 years as managing director of Bleecker Street Productions in New York City. His television credits include Late Night with Conan O’Brien and Beavis & Butthead. Bob also had a past life as a bass player\, touring and recording in rock bands.\n\nDan Greenberg\, CEO and Co-Founder\, Sharethrough Dan Greenberg is the co-founder and CEO for Sharethrough. Dan is a recognized leading authority on social advertising\, branded video distribution\, and how persuasion strategies and digital technology can drive consumer behavior. Under Dan’s leadership\, Sharethrough has raised $6M from North Bridge Venture Partners\, Floodgate\, and other investors\, and announced earlier this year that it had more than tripled revenues in 2010 while growing its agency client base by 43%. The company has run more than 400 social video campaigns to date for major brand and agency clients.\n \nKathy Klotz-Guest\, Marketing Strategist\, Keeping It HumanKathy Klotz-Guest\, marketing strategist and storyteller\, is CEO of Keeping it Human. She helps companies innovate better products and create powerful human stories about them to customers. By turning marketing-speak into human-speak\, Kathy helps organizations achieve better marketing results. With a background in facilitation and improvisation\, she also helps marketing teams get “unstuck” so they can get better results in shorter amounts of time. She has developed marketing innovation practices for companies such as SGI\, Excite\, Gartner\, Autodesk\, Intermolecular\, and MediaMetrix. Kathy has an MLA from Stanford University\, an MBA from UC Berkeley\, and an MA in multimedia application design. She is a Founding Fellow and board member for the Society for New Communications Research where she recently completed research on video storytelling with over 125 companies. She performs with the ComedySportz San Jose Rec League and knows that humor is as human as you can get! She lives in San Jose\, CA\, with her big dude and little dude\, her most favorite audience of all.\n\nShaun McIver\, Global Head of Multimedia Solutions\, Thomson Reuters Shaun oversees the Multimedia Solutions business at Thomson Reuters. In this role\, Shaun leads a global team which supports the strategic multimedia communication needs—from self authoring and publishing tools to managed webcasts—of more than 5\,000 companies around the world. With over a decade of experience in the streaming media industry\, Shaun consults clients and conference audiences on trends and best practices in multimedia use across the enterprise. Prior to joining Thomson Reuters\, Shaun was a successful entrepreneur\, co-founding Streamlogics Inc. — a leading provider of webcasting and streaming media solutions—and serving as the company’s President and CEO before it was acquired by Thomson Reuters in 2009. He is a graduate of The University of Western Ontario and is based in Toronto.\n\nDavid L. Smith\, CEO\, Mediasmith David Smith is an internationally-recognized expert in the areas of new media application\, media strategy\, media planning and metrics. As a veteran in the area of advertising media management\, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace. At the forefront of new metrics applications\, David’s has deep advisory board and industry committee involvement where he works to establish and refine standards in metrics\, business practices and financial issues for interactive advertising. With a number of awards to his name\, including an Effie\, David was also awarded one of the first-ever ad:tech Industry Achievement Awards. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.\nMany thanks to our Event Sponsors\n \nSpecial thanks to our Annual Sponsor for Videotaping our Event\n\nRefreshments Sponsor\n\nMany thanks to our Annual Sponsors\n \n\nAlso coming on August 23rd—SFAMA Orientation (Free to attend!) New SFAMA members and other interested individuals (professionals\, educators\, and students) are invited to join us for our SFAMA Orientation meeting. In this session\, we will introduce you to the SFAMA and educate you on the benefits of being part of the international American Marketing Association (with over 45\,000 members) and the San Francisco chapter\, which serves over 300 members. This session is free to attend.\nDATE Orientation occurs monthly\, the next date is Tuesday\, August 23\nTIME 5:30pm (just prior to the networking portion of the monthly Chapter event)\nLOCATION PeopleBrowsr Offices 474 Bryant (at 3rd St) San Francisco\, CA 94107\nREGISTER NOW!\nTo register for the orientation meeting or for more membership information\, please email the SFAMA membership team\, or just show up in the lobby! (Note: There is no cost to attend orientation\, but there is a cost to attend the monthly event immediately following orientation.) URL:https://www.amasf.org/event/video-marketing-august-23/ LOCATION:PeopleBrowsr Offices\, 474 Bryant (at 3rd St)\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/21d3e2d0ba085376b8f1e0afc0f31b4b.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20110719T180000 DTEND;TZID=America/Los_Angeles:20110719T200000 DTSTAMP:20260410T071227 CREATED:20170314T233602Z LAST-MODIFIED:20190122T215215Z UID:10000568-1311098400-1311105600@www.amasf.org SUMMARY:SFAMA Social Mixer | July 19 DESCRIPTION:Take some time out and join the San Francisco American Marketing Association for a beverage after work on July 19 at the Minna Gallery from 6pm-8pm. Network with colleagues\, friends and nemeses from the bay area marketing community at SFAMA’s upcoming summer mixer!\nWhat: SFAMA Social Mixer\nWhere: Minna Gallery\n111 Minna\, San Francisco\, CA\n\nWhen: Tuesday\, July 19\nCost: Members–Free; Nonmembers–$10\nNo host bar\n\nFIRST 50 PEOPLE TO CHECK-IN ON 7/19 RECEIVE A TICKET FOR A FREE BEER\, COURTESY OF OUR BEVERAGE SPONSOR!\nMany thanks to our Beverage Sponsor URL:https://www.amasf.org/event/sfama-social-mixer-july-19/ LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/ac45e273dfba7c7e42861fa8f87294fe.jpg END:VEVENT END:VCALENDAR