BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.17//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMASF X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20110313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20111106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20120311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20121104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20130310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20131103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20150308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20151101T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140724T180000 DTEND;TZID=America/Los_Angeles:20140724T210000 DTSTAMP:20260414T024843 CREATED:20170318T133010Z LAST-MODIFIED:20181116T211739Z UID:10000619-1406224800-1406235600@www.amasf.org SUMMARY:sfAMA & The Research Club’s First Summer Social DESCRIPTION:We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC\, a global provider of social events held in London\, Amsterdam\, Hamburg\, New York\, Los Angeles\, and more\, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts\, develop business opportunities and keep up to date with the latest industry developments.\nGet to know the sfAMA and TRC team\, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer\, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime\, passionate and intimate\, flirtatious and electrifying spots−Harlot.\nAs local legend tells\, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening\, the HARLOTS. Deeply coveted and highly respected\, the Harlot was admired for the services she provided. Time has passed\, but the city’s lore remains. From her infamous dark alley\, Harlot waits to please all who enters her doors. \nWith a full stocked cash bar and delicious appetizers\, take a moment to have a drink with old friends and meet some new ones! We promise you another great marketing event!\nDon’t forget to bring a friend!\nHarlot is located in downtown San Francisco at 46 Minna Street between Mission and Howard streets in the South of Market. \nMany Thanks to our Event Sponsors \n  URL:https://www.amasf.org/event/sfama-the-research-clubs-first-summer-social/ LOCATION:Harlot\, 46 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c414e196573fdb98c454f343ddbda8c6.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140617T180000 DTEND;TZID=America/Los_Angeles:20140617T210000 DTSTAMP:20260414T024844 CREATED:20170318T131720Z LAST-MODIFIED:20181116T211738Z UID:10000618-1403028000-1403038800@www.amasf.org SUMMARY:Print & Digital Unite: How To Create Integrated Campaigns That Get Results DESCRIPTION:Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology.\nExperts will discuss and demonstrate how to:\n\nLeverage the tactile advantages of print to create push-pull interaction in the digital space;\nSynchronize mixed media to optimize recall;\n\nOur panelists will also reference research and case studies that validate best practices.\nPanelists include:\nRoman Hasenbeck\, is managing director at metaio\, Inc. in San Francisco. He joined metaio in 2009\, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio\, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi\, Adidas\, Ben & Jerry’s\, Ikea\, Legos\, and Red Bull.\n\n  Ann Jordan\, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola\, Palm\, and Coca-Cola.\n\n  Michael Fox\, vice president – brand management & innovation at Safeway\, formerly with PepsiCo and Nokia. Michael brings a variety of experience including working in media\, new product innovation\, retail and corporate strategy.\n\n  Aaron Haas\, director – commercial product manager for NewPage will share how a leading coated paper manufacturer embraces technology to inspire compelling printed communications as demonstrated in Ed #15\, Interactive Print.\n  The panel will be moderated by Ken McCormick. Ken McCormick is the founder and principal of Visual Identity | Printed Media who has over 25 years of experience in print communications. Ken has produced and delivered innovative print solutions for a variety of marketing and creative teams from startups to established brands such as Ford Motor Company\, General Motors\, Beringer Vineyards\, Fetzer Vineyards and Bonterra Organic Vineyards. Ken’s left and right brain approach is programmed to leverage both the visual and tactile advantages of integrated campaigns.\n\n Marketers of all disciplines are sure to gain insights from this merging of mediums that can up their game. Whether you are interested in new mobile apps that layer content onto the printed surface\, or recent research that validates print as the most effective vehicle to reach millennial audiences – you’re sure to walk away enlightened and inspired.\n\nOur Event Sponsor\, NewPage will raffle off the Runwell 41mm watch from the Shinola Watch company worth $500. They will also supply a copy of their Ed Interactive Print series publication full of case studies and great ideas to each attendee.\n6:00-9:00 pm\n Omni San Francisco Hotel\n 500 California Street\n\nReception to followed program.\nCOST:\n $25 Members\, $35 non-members\n\n$50 – Day of Event \n Many thanks to our Event Sponsor \n  URL:https://www.amasf.org/event/print-digital-unite-how-to-create-integrated-campaigns-that-get-results/ LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/9aa87f120db0ca31a299932895dbcdaa.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140425T180000 DTEND;TZID=America/Los_Angeles:20140425T210000 DTSTAMP:20260414T024844 CREATED:20170318T131651Z LAST-MODIFIED:20181116T211737Z UID:10000617-1398448800-1398459600@www.amasf.org SUMMARY:Shh\, Please Don't Tell! DESCRIPTION:Shh\, Please Don’t Tell!\nThe roaring 20’s are alive and well at the Tip\, and we’ve got the exclusive invite!\n\n \n\nWear your best hat to the Tip\, a speakeasy straight out of San Francisco’s colorful past. Join us for a night of great music and awesome company as we travel back in time with style. Come celebrate the return of Spring\, with Jazz on the patio. Later\, sit back and watch a classic black & white projected onto the adjacent building\, with fine wine and light refreshments.\n\n \n\nMingle. Dance. Laugh. Indulge. But shh\, please don’t tell! This party is hush hush!\nAbout the Tip and Duncan/Channon\nThe Tip currently the private penthouse lounge of the advertising/marketing/design firm Duncan/Channon\, is a famous (if not infamous) part of San Francisco history. With a large outdoor patio\, full bar and gorgeous black & white décor\, the Tip is the spot to imbibe in style.  \nLearn more:\n \nhttp://www.duncanchannon.com/tag/the-tip/\nThe Details \n\n When: Friday\, April 25th 2014\n Time: 6:00pm – 9:00 pm/li>\n Where: The “Tip” at the top of Duncan/Channon\n\n114 Sansome St.\, 14thFloor \nSan Francisco\n\n Cost: $15 Members $25 Non-members – Early Bird \n $35 Member/Non Member after Early Bird \nOpen Bar  & Appetizers & Deserts\nCatering by In the Mix\n \nMany thanks to our Event Sponsors \n\n\nVenue Sponsor \n\n\n\n \n \n\n\n\n Event Sponsor \n\n Event Sponsor \n\nDesert and Snack Sponsor URL:https://www.amasf.org/event/shh-please-dont-tell/ LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/be315102c639cb1b3298c44456fdba4c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140410T080000 DTEND;TZID=America/Los_Angeles:20140411T170000 DTSTAMP:20260414T024844 CREATED:20170318T130947Z LAST-MODIFIED:20180213T113634Z UID:10000614-1397116800-1397235600@www.amasf.org SUMMARY:Successfully Managing the Creative Process - San Francisco DESCRIPTION:Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel\, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. \nSuccessfully Managing the Creative Process Brochure \nThe creative process is often free-flowing and loose. But to be successful in marketing\, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction\, to guide and steward the creative process\, to provide effective feedback on creative work\, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative\, and hands-on experience in developing and evaluating strategic alternatives. \nSuccessfully Managing the Creative Process – Learning Objectives \n\nUnderstand and practice the development and evaluation of a successful creative strategy\nKnow the right information that leads to a strong creative output\nBe better able to align the team on direction\nUnderstand how Brand Personality is used to strengthen creative efforts\nLearn how to strengthen tactical ideation and results\nLearn how to better evaluate the creative product and measure its effectiveness\nBe better prepared to present and sell creative direction and creative output to your management\n\n\nSuccessfully Managing the Creative Process – Who Should Attend \nThis session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality\, effectiveness and value of their internal and external communications efforts. \nSuccessfully Managing the Creative Process – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 27\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nSuccessfully Managing the Creative Process – About the Instructor?\nDave Hamel URL:https://www.amasf.org/event/successfully-managing-creative-process-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140318T180000 DTEND;TZID=America/Los_Angeles:20140318T210000 DTSTAMP:20260414T024844 CREATED:20170318T131633Z LAST-MODIFIED:20181116T211736Z UID:10000616-1395165600-1395176400@www.amasf.org SUMMARY:SXSW 2014 Trends and Hot Topics DESCRIPTION:Join us at digital marketing agency Resource in San Francisco for our annual update on “Trends & Hot Topics.” This year we’re taking a deep dive into trending topics from the popular SXSW Interactive conference in Austin\, TX.\nWhether you attend the show in Austin or not\, you won’t want to miss this lively and interactive panel discussion about hot topics fresh from the brand makers\, and what our experts predict as the upcoming trends this year in social\, mobile\, wearable technology\, consumer products and other trends to expect in 2014.\nModerated by Michael Brito\, author\, blogger\, speaker\, teacher and social media expert from Edelman Digital\, Yahoo\, Intel\, and other influential technology brands.\nLearn from the experts. Join the discussion. Network with new friends and old. Don’t miss our March event!\nCash Bar / Light Appetizers\nWHERE:\nResource\n 303 Second Street (at Folsom)\nSte. North 600\n San Francisco\n\nWHEN:\nTuesday\, March 18\, 2014\, 6:00 to 9:00pm\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n\nCOST:\n$25 members\, $35 non-members\nMODERATOR:\nMichael Brito\n Group Director\, WCG\n http://www.britopian.com\n@britopian\n\nMichael Brito is a Group Director at WCG\, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy\, scales community management and integrates paid\, earned and owned media initiatives. Over the last decade and prior to WCG\, Michael worked as a Senior Vice President for Edelman Digital and also for large\, very influential brands in Silicon Valley like Hewlett Packard\, Yahoo and Intel where he was responsible for consumer social media marketing and community management.\nEarly on in his career\, his role was very focused on search marketing (paid and natural) and acquisition marketing. He has been building external communities ever since and believes that brands should focus on turning friends\, fans and followers into brand advocates and storytellers.\nHe is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley\, the University of San Francisco\, Stanford University\, Syracuse University\, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.\nPANELISTS:\nCarla Bourque\n CEO\, Smartify\n http://www.getsmartify.com\n @carlabourque\n @getsmartify\n\nCarla Bourque has more than 15 years of experience in sales\, marketing\, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue\, operations\, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce)\, Say Media (formerly Six Apart)\, Nielsen Online\, Catalina Marketing\, and Jupiter Media Metrix.\nPrior to joining Smartify\, Carla was the Senior Vice President at Echo\, a leading real-time content platform\, where she led Sales and Marketing\, and directed key client relationships including ESPN\, AMC\, Scripps\, Universal Music\, WWE and Sony.\nCarla earned a B.A. in English from the University of New Hampshire\, with a concentration in Media and Communications.\nStephen Burke\n VP\, Mobile\, Resource\n http://www.resource.com/author/sburke/\n @Resource\n\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others). With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox.\nAdditional Speakers To Be Announced URL:https://www.amasf.org/event/sxsw-2014-trends-and-hot-topics/ LOCATION:Resource\, 303 Second Street\, Ste. North 600\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8b909a98aff280b98e24b0322064c109.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140317T080000 DTEND;TZID=America/Los_Angeles:20140318T170000 DTSTAMP:20260414T024844 CREATED:20170318T124311Z LAST-MODIFIED:20180213T113634Z UID:10000613-1395043200-1395162000@www.amasf.org SUMMARY:Health Care Marketing - San Francisco DESCRIPTION:Health Care Marketing – Building Brands. Moving Markets. Delivering Value. \nListen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss\, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA’s Marketing Health Services magazine. \nHealth Care Marketing Brochure? \nHealth care marketing is undergoing dramatic reinvention and change because of emerging trends\, reform uncertainties\, the emergence of social marketing and a renewed focus on quality\, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments\, and marketing professionals are more closely aligning their efforts with strategic objectives\, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps\, strategies\, techniques and tactics to move markets and increase visibility\, awareness\, understanding\, market share and profitability. \nHealth Care Marketing – Learning Objectives \n\nUnderstand and seize opportunities resulting from reform\, medical advances\, demands for quality and outcomes\, health-conscious consumers\, social media and more.\n \n Discuss steps to develop and implement more refined\, targeted and leaner marketing plans that deliver results.\n \n Get insights into consumer needs\, behaviors and successful targeting tactics by age\, culture\, ethnicity and health status.\n \nExplore techniques to engage physicians\, employees and other stakeholders as partners\, referrers and marketing ambassadors to advance your message and influence conversations and communities.\n \n Discuss successful best practices and case studies that use multitudes of mediums across many platforms to maximize their messages.\n \n Determine low- to no-cost tactics to target and grow market share that deliver value\, expand relationships\, are easy to implement and are closely aligned with strategic initiatives.\n \n Hear about the latest in branding\, brand equity\, buzz and creative content creation that captures customers’ imagination\, moves markets\, positions and differentiates from competitors.\n \n Learn fresh\, innovative approaches to marketing\, research\, social media\, messaging\, profitable partnerships and community building to influence the conversation\, build enthusiasm\, generate word of mouth\, and achieve market saturation and success. \n\nHealth Care Marketing – Who Should Attend\nThis session is for anyone interested in learning compelling\, practical\, innovative and robust approaches to health care marketing\, strategy\, research\, planning\, stakeholder relations\, communications\, branding\, best practices and other elements of marketing during an era that promises dramatic changes and challenges in how we practice marketing. \nHealth Care Marketing – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 3\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nHealth Care Marketing – About the Instructor\nRhoda Weiss \nRegister by 2/18/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/health-care-marketing-san-francisco/ LOCATION:San Francisco Marriott\, Union Square 480 Sutter Street\, San Francisco\, CA\, 94108 \, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140228T173000 DTEND;TZID=America/Los_Angeles:20140228T203000 DTSTAMP:20260414T024844 CREATED:20170316T184831Z LAST-MODIFIED:20181116T211735Z UID:10000607-1393608600-1393619400@www.amasf.org SUMMARY:Time to Get into the Spirit! DESCRIPTION:Join the sfAMA at Southside Spirit House and try something you’ve never had before. How about their Absinthe Punch for example?\nAbsinthe has a legendary past and is cloaked in a bit of mystery. Part of its allure was due to its aphrodisiac and narcotic properties. It was once popular with authors such as Baudelaire and artist Van Gogh who claimed it helped stimulate their creativity. Eventually\, in 1912 absinthe was banned in America and later in France in 1915. What we see as absinthe now is not quite what it was back at the turn of the 20th century. But it still might be fun to try. If absinthe isn’t your thing\, don’t worry\, there will be plenty of beer\, wine and other libations to suit your fancy.\nWhere: Southside Spirit House\, 575 Howard Street (between 1st and 2nd)\, San Francisco\nWhen: Friday\, February 28\, 2014\, 5:30pm to 8:30pm\nCost: $10 for sfAMA members / $15 for non-members\nCash Bar URL:https://www.amasf.org/event/time-to-get-into-the-spirit/ LOCATION:Southside Spirit House\, 575 Howard St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f7b4081a312e193ade74dc7fd07af2ac.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140220T080000 DTEND;TZID=America/Los_Angeles:20140221T170000 DTSTAMP:20260414T024844 CREATED:20170318T121312Z LAST-MODIFIED:20180213T113634Z UID:10000612-1392883200-1393002000@www.amasf.org SUMMARY:Integrated Marketing Communications - San Francisco DESCRIPTION:Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess\, President & Co-Founder of Blue Focus Marketing \nIntegrated Marketing Communications Brochure? \nMarketers are beginning to understand that their brands live in the connections\, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands\, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear\, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional\, digital and social media into a single\, cohesive\, holistic approach. \nThis workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies\, exercises\, and best practices\, you will learn how to create an integrated marketing communications strategy and deliver an engaging brand experience that contributes to revenue generation and brand value. The goal is to leave this workshop armed with an understanding of the essential building blocks that fuel the consumer experience path. \nIntegrated Marketing Communications – Learning Objectives \n\n Learn how to create an effective\, well-integrated plan\, blending offline and online tools to maximize customer value\n \n Strategically link and leverage all elements in the communication mix across channels\n \n Evaluate the contribution of each marcom element—including advertising\, direct marketing\, Facebook\, Twitter and blogs—to maximize communication impact\n\n At the heart of a good IMC plan is an effective content strategy to ensure delivery of coordinated and synergistic messages across all brand touch points\n \n Understand and apply the Customer Experience Path model to reach\, impact and engage customers\n \n Identify new ways to differentiate your brand by creating brand purpose\n \n Understand the power of the employee voice to humanize your brand\n \n Understand the importance of Paid\, Owned and Earned Media.\n\nIntegrated Marketing Communications – Who Should Attend \nThis workshop provides a comprehensive overview of IMC that is designed for marketing professionals\, marketing communications managers\, advertising\, social media\, PR\, traditional or interactive marketing agencies. \nIntegrated Marketing Communications – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after February 6\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nIntegrated Marketing Communications – About the Instructor\nMark Burgess \nRegister by 1/23/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/integrated-marketing-communications-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/IntMrktgCom_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140206T080000 DTEND;TZID=America/Los_Angeles:20140207T170000 DTSTAMP:20260414T024844 CREATED:20170318T120814Z LAST-MODIFIED:20180213T113634Z UID:10000610-1391673600-1391792400@www.amasf.org SUMMARY:Rethinking the Customer Experience - San Francisco\, CA DESCRIPTION:Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown\, CEO\, MarketCulture Strategies\, Inc. \nRethinking the Customer Experience Brochure \nCustomer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization\, from marketing\, sales and customer service\, to product development\, the leadership team and beyond. How can your organization ensure a business-building customer experience? \nMarketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. \nThis program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction\, retention\, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path\, measure your progress and increase your team’s marketing performance. \nThrough presentations\, interactive case examples\, and team project work\, you will learn how to map the customer experience touch points and align your team to attain stronger customer centricity. Case studies from a variety of industries feature real-world examples of the experiences of other businesses and marketing teams that have taken the customer experience path. Designed for all customer-facing people including marketers and customer experience professionals\, this program provides you with the necessary tools and frameworks\, and a road map to ignite customer-centric change throughout your team. \nRethinking the Customer Experience Learning Objectives \n\n Learn how customer centricity creates superior customer experience\n\nUnderstand the customer centricity-customer experience-business performance relationship\n \n Analyze the 7 cultural traits of a customer-centric organization \n\n\n Learn why the entire organization must realign and strengthen these traits to positively impact customer experience\n\n Map the complete customer experience process\n\n\n Learn of the impacts of strong or weak customer-centric traits on customer experience and resulting customer satisfaction\, profitability\, sales growth\, innovation and new product success\n \n Learn how to measure and evaluate your customer centricity and customer experience\n\n Use the Market Responsiveness Index (MRI) to measure how your team compares on the 7 traits of customer centricity against a global database of companies\n \n Assess your own customer experience map\n \n Identify your strengths and weaknesses in customer experience\n \n Assess your business’ strengths and weaknesses and their implications for your customer experience strategy\n \n Analyze the risks to the business in relation to potential erosion of customers\, sales\, profit margins and profitability\n\n\n Learn how to build a customer experience culture that creates superior customer experience\n\n Develop a road map for strengthening customer experience culture\n \n Assess the use of different customer experience tools and techniques\n \n Identify tools for making customer experience culture stick\n \n Assess the effectiveness of key metrics and milestones to use to quantify and measure your success\n \n Develop a customer experience business case\n \n Apply tools and templates to measure the potential impact on profit\, sales\,ROI\, customer satisfaction and new product success\n \n Use customized templates to develop personal action plans\n\n\n\nWho Should Attend Rethinking the Customer Experience \nThis program is designed for all customer-facing people including marketing leaders\, customer experience managers\, marketing specialists\, product managers\, customer service managers and sales managers. \nRethinking the Customer Experience – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 23\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nAbout the Instructor\nChristopher L. Brown \nRegister by 1/9/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/rethinking-customer-experience-san-francisco-ca/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/CustomerExperience_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140130T080000 DTEND;TZID=America/Los_Angeles:20140131T160000 DTSTAMP:20260414T024844 CREATED:20170318T120236Z LAST-MODIFIED:20180213T113634Z UID:10000609-1391068800-1391184000@www.amasf.org SUMMARY:Leading the Marketing Planning Initiative - San Francisco DESCRIPTION:Listen to a sneak peek Leading the Marketing Planning Initiative Podcast\, by Instructor Greg Marshall\, Charles Harwood Professor of Marketing and Strategy\, Crummer Graduate School of Business at Rollins College \nLeading the Marketing Planning Initiative Brochure\nA great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often\, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. \nWe approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group\, breakouts and feedback\, application exercises and a plan of attack to take home to lead your own marketing planning process. \nLeading the Marketing Planning Initiative – Learning Objectives\n \n\n How can you lead and influence the success of your organization’s marketing planning process?\n \n Who are your critical organization partners in planning\, and how can you motivate their participation and cooperation?\n \n What is the current thinking on key elements of a marketing plan\, and how and why is each element critical to the process?\n \n Where can you source information for the various parts of the plan?\n \n What should you leave in or leave out?\n \n How should you “package” the plan for upper-management and broad organizational buy-in and action?\n\nLeading the Marketing Planning Initiative – Who Should Attend \nIndividuals at any level of an organization can benefit from this session so long as they currently are\, or plan to be\, involved in driving the marketing planning process within their firms. This may include marketers or others. The session is equally beneficial for both for-profit and nonprofit organizations\, as well as for both firms that are primarily service- and product-oriented. Also\, because the focus is on best practices in leading the planning process\, B-to-B and B-to-C channels of distribution are both welcome to the session. Of course\, entrepreneurs have much to gain from the session\, as well. \nLeading the Marketing Planning Initiative – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 16\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nLeading the Marketing Planning Initiative – About the Instructor\nGreg W. Marshall \nRegister by 1/2/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/leading-marketing-planning-initiative-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/PlanningInitiative_Jan_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131210T180000 DTEND;TZID=America/Los_Angeles:20131210T210000 DTSTAMP:20260414T024844 CREATED:20170316T184536Z LAST-MODIFIED:20181116T211734Z UID:10000606-1386698400-1386709200@www.amasf.org SUMMARY:Join us for some holiday cheer at one of our favorite venues! DESCRIPTION:The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date\, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food\, incredible view\, titillating conversation and oh\, that holiday cheer we mentioned before.\n(Price includes food and that holiday cheer)\nPaid parking is available within the building complex. \nMany thanks to our Event Sponsors \n.\n\nVenue Sponsor URL:https://www.amasf.org/event/join-us-for-some-holiday-cheer-at-one-of-our-favorite-venues/ LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/a7196245f406b35a99ed47daff472d48.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131126T180000 DTEND;TZID=America/Los_Angeles:20131126T203000 DTSTAMP:20260414T024844 CREATED:20170316T184405Z LAST-MODIFIED:20181116T211218Z UID:10000605-1385488800-1385497800@www.amasf.org SUMMARY:Spice up your Thanksgiving with your friends from the sfAMA! DESCRIPTION:Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday\, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! \nMany thanks to our Event Sponsors URL:https://www.amasf.org/event/spice-up-your-thanksgiving-with-your-friends-from-the-sfama/ LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/103f2724c7de5859766ef1eb080566d8.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131029T180000 DTEND;TZID=America/Los_Angeles:20131029T210000 DTSTAMP:20260414T024844 CREATED:20170316T184314Z LAST-MODIFIED:20181116T211217Z UID:10000604-1383069600-1383080400@www.amasf.org SUMMARY:What’s the Future of Business - Architecting Brands in a New Era DESCRIPTION:SFAMA Panel Discussion\, “Building Brands in the Digital Era”\nPanelists: Brian Solis\, Scott Anderson\nModerator: Daniel Pinkham\nJoin us on Tuesday\, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers.\nOur panelists:\nBrian Solis\, consultant\, highly sought after speaker\, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences.\nScott Anderson\, VP\, Outbound Marketing at Bazaarvoice\, the network that connects brands and retailers to the authentic voices of people where they shop.\nThe conversation will be moderated by Daniel Pinkham\, VP and partner at The Kenwood Group\, a multi-channel brand experience agency located in San Francisco.\nAttendees will receive Brian’s new book: What’s the Future of Business?\n  \nDate: Tuesday October 29th\n \nTime: 6:00-9:00 pm\n \nCost: Member – $35 and Non-Member $65\n \nMembers Click “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.  For help or assistance\, please email info@sfama.org\n \nWhere: CBS interactive\n           235 2nd st\n           San Francisco\, CA 94105\n \n\nSchedule: \n6:00pm Welcome\, Food\, and Networking\n6:30pm Announcements\n6:45pm Panel Discussion\n7:45pm Q & A\n8:00pm Book Signing\, Drinks & Open Networking\n9:00pm Event Ends\n\n  \nSpeaker / Panelist Bio’s \nModerator Daniel Pinkham\nVP and Creative Director\nThe Kenwood Group\n@kenwoodgroup\nDaniel Pinkham has worked with the Kenwood Group\, as VP and Creative Director to architect brand marketing\, new launches\, campaigns\, channel communications\, and corporate events for clients like Adobe\, Square Enix\, HP\, Symantec\, Infoblox\, and VMware.\n \n \n  \nBrian Solis\nPrincipal at Altimeter Group\, Speaker & Author\n@briansolis\nBrian Solis is a principal analyst at Altimeter Group. He is also an award-winning author\,prominent blogger\, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business\, marketing\, entertainment\, and culture. He works with enterprise organizations to research market trends\, disruptive technology\, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years\, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.\n  \nScott Anderson\nVice President\, Marketing Bazaarvoice\n@ScottsVoice\nScott Anderson is a 20+ year tech marketing leader who specializes in bringing global companies into the digital age. He is a change agent that believes in the power of participation and the evolving role technology plays in connecting businesses with their customers. In his current role as Vice President of Marketing at Bazaarvoice\, Scott is helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses. Anderson currently oversees integrated marketing communications\, demand generation\, field marketing and operations at Bazaarvoice. Prior to Bazaarvoice\, Anderson was VP of Global Marketing for a $54 Bn division at HP. In his role\, Anderson led a number of global initiatives to evolve HP’s brand\, drive demand\, and build loyalty with customers around the globe. He was instrumental in defining and launching HP’s social strategy and approach. Prior to HP\, Anderson held a variety of marketing positions at CNN International\, Sun Microsystems\, Agilent Technologies\, Weyerhaeuser\, and Herring Newman advertising. Anderson is a frequent speaker at industry marketing events such as Syndicate\, DMA Summit\, Google\, and Dreamforce. He has been named a top digital marketer by BtoB magazine two years running. \nMany thanks to our Event Sponsors \n\n  \n\n  \n \nSFAMA Member’s Get $30 Off Regular Ticket Price\nClick “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.\nFor help or assistance\, please email info@sfama.org URL:https://www.amasf.org/event/whats-the-future-of-business-architecting-brands-in-a-new-era/ LOCATION:CBS Interactive\, 235 2nd St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/487be230cac755efa54bd0e8a3f4ee10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130919T183000 DTEND;TZID=America/Los_Angeles:20130920T170000 DTSTAMP:20260414T024844 CREATED:20170316T184143Z LAST-MODIFIED:20181116T211216Z UID:10000603-1379615400-1379696400@www.amasf.org SUMMARY:Marketing Insights from Marketing Research DESCRIPTION:Marketing Insights from Marketing Research\nTrends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification\, crowdsourcing\, big data analytics\, and experimental marketing have forever changed the way we conduct market research. Come hear case studies\, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions.\nThe San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing\, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss\, debate and share ideas with enthusiastic\, like-minded professionals. \n———>Register Now: Scroll to Bottom of Page<——— \nDates:\nSeptember 19 – Evening Networking Event\nSeptember 20 – All day\nAgenda:\nNetworking Event (Thursday Networking Event only)\n6:30 to 8:30pm: Mansion Lounge at Silverado Resort and Spa\n$35 – Member/Non Member (early registration until Sept 1)\n$50 – Member/Non Member at the door and after Sept 1)\nThursday/Friday Event\nIncludes Thursday Networking Event\n7:30am to 4:00pm: Breakfast and lunch included with registration\nEarly Registration (Will close Sunday Sept 1)\n$100 members $125 non-members\n$150 – Member/Non Member after Sept 1st and tickets at the door\nAdmission at the door (Onsite at the event\, if tickets are still available.) \nSpeaker / Panelist Bio’s \n\nSima Vasa\nPartner & Chief Executive Officer\nA seasoned entrepreneur and leading expert in mobile data collection and innovation\, Paradigm Sample CEO Sima Vasa has deep and longstanding experience building and growing market-research businesses. In 2009 she co-founded Paradigm Sample. Prior to founding Paradigm Sample\, Vasa was a Senior Partner at Momentum Market Intelligence\, President of NPD Techworld at the NPD Group\, and Vice President of the technology division at NPD. Before joining NPD\, Vasa was the Program Manager of the IBM Market Intelligence Group who was responsible for all research related to PC servers. A former member of the Young Presidents’ Organization\, Vasa holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University. \nDyna Boen\nVice President Federated Sample\n@DynaBoen1\nAs one of the early members of the MarketTools leadership team\, Dyna is an entrepreneurial leader in the market research technology space. During her career she has worked closely with clients like General Mills\, Procter & Gamble\, Coca-Cola\, and Microsoft. Dyna knows online sample well. As one of the founding members of TrueSample\, responsible for product evangelism and VP of Business Development. She has also lead Sample Operations and Zoomerang Sample Sales\, all acquired by Survey Monkey in early 2012. Dyna is passionate about leveraging technology solutions to drive higher data quality for research. She believes technology can bring greater efficiency to the complicated and inefficient world of online sampling. She knows innovation can dramatically improve the respondent experience\, while meeting the demand of survey quotas for clients\, and margin management for researcher companies. \n Frankie Johnson\nPresident\n@frankie_johnson\n \nFrankie is the founder of Research Arts\, a qualitative research firm. She has been involved in market research\, both as a client and a practitioner for over 30 years\, personally conducting thousands of focus groups and ethnographies\, and training several leading qualitative researchers. She was among the first to do online research\, both qualitative and quantitative\, and keeps current on the new tools and approaches. She curates @QRC on Twitter and manages the QRC Flipboard magazine and QRC Week Paper.li. She is an emeritus member of the American Marketing Association and founding member of the Qualitative Research Consultants Association.      \n  \nGina Sverdlov\nConsumer Insights Analyst\nForrester Research\n@gsverdlov\nAs a consumer insights analyst at Forrester Research\, Gina focuses on consumer technology usage and adoption\, retail habits and online behaviors. She works extensively with Forrester’s Technographics® consumer database to understand the role of technology in consumers’ lives and advises companies on marketing strategies that cater to consumers’ rapidly-changing preferences and behaviors. Gina’s research agenda focuses on the future of market insights\, consumer trends\, quantitative market research techniques and behavioral economics for market insights professionals. Additionally\, she helps Forrester clients map their customer journey\, segment their customers and understand the drivers of purchase and loyalty. http://www.forrester.com/gina-sverdlov Blog: blogs.forrester.com/gina_sverdlov     \nJason Miller\nSenior Content Marketing Manager\nLinkedIn\nJason is the Senior Content Marketing Manager at Linkedin leading the content marketing and social media strategy for LinkedIn Marketing Solutions.  \nPreviously he was the Senior Manager\, Social Media Strategy at Marketo. He led the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and driving revenue. He also played a key role in developing Marketo’s content strategy by developing many of the top performing resources and most viral visual content pieces. \nBefore Marketo\, Jason spent more than ten years at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. \nWhen he is not building campaigns\, creating remarkable content\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s metal Karaoke\, and winning at Seinfeld trivia. \nMark Cook \nVP of Product\nQuri\nMark is the VP of Product at Quri\, a start up that delivers mobile consumer powered in-store intelligence to brands and retailers. Quri is changing the way in store information is collected and the way it is displayed so that clients can make decisions in real time. Prior to Quri\, Mark was VP of Products and VP of Marketing at Kodak Gallery and held executive brand\, development and product management positions.     \nSteve Genco\nWriter\, Speaker\, and Consultant\nSteve Genco is a writer\, speaker\, and consultant in the field of neuromarketing. He is co-author of Neuromarketing for Dummies (Wiley\, 2013)\, a comprehensive overview of neuromarketing science\, applications\, methodologies\, and ethics. In 2006\, he founded one of the first neuromarketing research firms\, and from 2009 to 2012 he was Chief Innovation Officer at one of the largest firms. He is currently working with Intuitive Consumer Insights\, where he focuses on neuromarketing education and consulting\, promoting his book\, and helping clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing.\nDr. Genco has over 20 years of experience as a consumer research innovator\, entrepreneur\, management consultant\, social science researcher\, and educator. Prior to entering the business world\, he was a teacher and researcher in political science\, specializing in public opinion polling. He holds a doctorate\, a master’s degree\, and a bachelor’s degree from Stanford University\, as well as a master’s degree from the University of British Columbia. \nVivian Takach\nSenior Consumer Insights Manager\nNetflix\, Inc.\nAt Netflix\, Vivian’s role as Senior Manager\, Consumer Insights comprises both quantitative and qualitative approaches and focuses on supporting the Marketing teams in North America and Europe as well as supporting research to inform decisions in product changes and new market expansion. Previous to Netflix\, Vivian has worked in marketing and consumer research functions at Universal McCann\, Dynamic Logic\, and Mattel. She has a Masters in I/O Psychology from San Francisco State University. Vivian spends her free time with her two exceptionally adorable kids\, her feisty cats and binge watching shows with her husband.   \nGreg Mishkin\nVice President of Research and Consulting\nMarket Strategies International\nGreg Mishkin is a vice president of research and consulting at Market Strategies International\, working across all divisions and serving as the company’s primary subject matter expert for the wireless communications industry. His responsibilities include managing and growing key client relationships within the Communications division while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies’ traditional market research solutions. Greg is known for turning extremely complex data into actionable insights and providing competitive advantages for his clients. He earned a master’s degree in business administration from Kennesaw State University in Kennesaw\, GA; a master’s degree in clinical psychology from University of Hartford in Hartford\, CT and a bachelor’s degree in psychology from Union College in Schenectady\, NY.  \nGina Michnowicz\nCEO\, Co-Founder\nUnion+Webster\nGina has more than 25 years experience working for companies such as Tivoli (IBM)\, Motorola\, Acuson (Siemens) in various senior leadership roles in marketing\, sales and operations. As Chief Executive Officer and Co-Founder of Union+Webster\, Gina is helping Fortune 500 clients strategize on improving customer experiences and activating customers along a connected customer journey. \nIn recent years\, Gina has conducted over 50 quantitative and qualitative research studies focusing on consumer and B2B audiences. Her strength is simplifying complex findings and developing a plan to achieve business objectives. \nIn her spare time\, Gina enjoys being a mother to her 2-year old daughter\, taking hip hop classes\, baking\, and cooking with her husband. \nChris South\nCo-Founder\, Spot Trender \nChris is the Co-Founder of Spot Trender\, an online platform for predicting video performance in the marketplace and rapidly A/B testing videos. His experience ranges from working with Fortune 500 Companies to Silicon Valley startups in the areas of engineering\, business development and product design with marketing highly integrated into each.   \nDr. David Forbes \nFounder and CEO\, Forbes Consulting Group \nDr. Forbes is the Founder and CEO of Forbes Consulting Group\, a strategic market research company representing the world’s leading brands\, and the creator of MindSight® emotional assessment technologies\, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. Dr. Forbes’ groundbreaking work on MindSight® won him an ARF Great Minds award\, and he was also the recipient of the Brand Innovator Award at the 2012 World Brand Congress. Dr. Forbes is a sought-after speaker and moderator at industry conferences\, often on the topic of leveraging consumer insights into strategic business advantage. Dr. Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University\, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a consultant and entrepreneur. \nAnne Claudio\nVP Research and Data Products for CBS Interactive\nhas been instrumental to CBS Interactive’s success in research methodology\, theories\, and implementing company-wide data use practices.  She has been at CBS Interactive for over 14 years\, supporting its brands across platforms in entertainment\, technology\, business\, sports\, gaming\, music\, and lifestyle categories.  With her many years of research and data experience\, Anne today is involved in driving CBS Interactive’s multi-channel strategy.  Heading up sales research\, product research\, consumer intelligence\, analytics\, and core data reporting\, she has evolved the companies business intelligence capabilities through their Trax products\, driven large scale platform migrations\, partnered with agencies to complete deep-dive studies such as Brand Sirens and Generational Media Differences\, and successfully leveraged Starch’s long-established print methodology to the online environment providing marketers a set of valuable best practices that enable them to create innovative ads engaging today’s digital media users.  The results of the first online Starch study received broad coverage in the advertising trade press and multiple speaking opportunities for CNET Networks and Ignited Minds spokespeople and Brand Sirens was presented in numerous places including IAB MIXX.  Most recently\, Anne has been focused on combining data sets to produce end to end data spectrum reporting and working with CBS Corporate research in fields such as social media monitoring and cross-platform viewing measurement.  Earlier at CBS Interactive and CNET Networks\, Anne served as vice president\, research and director\, research and sales development for the company’s entertainment division.  She holds a BS in Business Administration with a concentration in Marketing from San Francisco State University and spends weekends on dirt bikes\, working on her piece of land\, and as a mentor for Young Marines.  \nNetworking Event /Opening Reception\nThursday\, Sept. 19th – 6:30pm – 8:30pm\nEvent\nFriday Sept. 20th – 7:30 am to 4:00 pm \nHotel Information\nSilverado Resort and Spa\nMention NWMRA or SFAMA for the discounted rate\n1600 Atlas Peak Road\, Napa CA 94558 Directions | About Us | Contact Us | 707.257.0200\nDiscounted Rate: $169 Registration Link: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10715361\nReservations Toll Free: 800-532-0500\nReservations Local Phone: 707-257-0200   \nMany thanks to our Event Sponsors \n\nOpening Reception \n \n\n \nLunch Sponsors\n\n\n\n\n\n\n\n\n \n \n \n \n \n\n \n\n\n\n \n\n\n\n             \n \n\n\n\n \n \n \n \n \n \n\n \n\n\n \n Silver Sponsors \n\nBronze Sponsors URL:https://www.amasf.org/event/marketing-insights-from-marketing-research/ LOCATION:Silverado Resort & Spa\, 1600 Atlas Peak Rd\, Napa\, CA\, 94558\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c5f93c64709b75a8a7f6bb6006c2733d.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130813T180000 DTEND;TZID=America/Los_Angeles:20130813T203000 DTSTAMP:20260414T024844 CREATED:20170318T142635Z LAST-MODIFIED:20190122T215224Z UID:10000639-1376416800-1376425800@www.amasf.org SUMMARY:Networking In The Digital Era With Porter Gale and Brian Solis DESCRIPTION:Learn from the networking pros: networking best practices with Porter Gale and Brian Solis\, together with special guest George John\, in a dynamic discussion about how to focus on your passions and reorganize your networking around your values and beliefs. \nThe SFAMA welcomes Porter Gale\, former VP of Marketing for Virgin America\, and author of this summer’s must read title “Your Network Is Your Net Worth.” Joining Porter is Brian Solis\, principal at Altimeter Group and popular speaker and author\, and George John from Rocket Fuel. With plenty of opportunity to ask questions and participate in the discussion\, you’ll come away with tips and tricks on how to build and maintain a personal network in the digital era that sets you up for success throughout your career.\nAfter the interactive discussion\, you’ll have a chance to flex your networking muscles as we turn the program into a networking party – complete with cocktails and light appetizers.\nThe event is at Kiip\, one of Fast Company’s 50 Most Innovative Companies for 2013. No sign on the building or door\, look for the 970 address on Folsom between 5th & 6th streets. Ring the buzzer and we’ll let you in.\nWhether you’re building a business\, revitalizing your career or just starting out\, you won’t want to miss one of this year’s best career and business networking events for marketers. \nBring plenty of business cards and get ready to network with the best!\nCash Bar / Light Appetizers \nWHERE: Kiip\, 970 Folsom Street (between 5th and 6th Streets)\nWHEN: Tuesday August 13\, 6:00 to 9:00pm\nAGENDA: \nIn Conversation With Porter Gale      6:00 to 7:30 pm\nNetworking & Cocktails                   7:30 to 9:00 pm\nCOST: $25members $35 non-members \nPorter Gale\nSpeaker\, Author\, Entrepreneur\n@portergale\nPorter Gale is an internationally known public speaker\, networker\, and entrepreneur with more than twenty years of experience working in marketing and advertising. From 2007 to 2011\, Porter was Vice President of Marketing at Virgin America. Prior to Virgin America\, Porter was a consultant and held the post of general manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing the Game Award by the Advertising Women of New York (AWNY) and was on AdAge’s Digital Hotlist. \nBrian Solis\nPrincipal at Altimeter Group\, Speaker & Author\n@briansolis\nBrian Solis is a principal analyst at Altimeter Group. He is also an award-winning author\, prominent blogger\, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business\, marketing\, entertainment\, and culture. He works with enterprise organizations to research market trends\, disruptive technology\, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years\, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities. \nGeorge John\nCEO Rocket Fuel\n@rocketfuelinc\nGeorge John has built a successful career by consistently generating insights and profits for marketers by analyzing huge amounts of historical data to predict response rates and target messages—helping Kraft sell more Miracle Whip\, Amazon.com sell more books\, and Wells Fargo sell more financial services.\n  \nBook Sponsor URL:https://www.amasf.org/event/networking-in-the-digital-era-with-porter-gale-and-brian-solis/ LOCATION:Kiip\, 970 Folsom Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/5d7e6658f5b929c70ff71c9dec09baab.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130725T180000 DTEND;TZID=America/Los_Angeles:20130725T203000 DTSTAMP:20260414T024844 CREATED:20170316T180651Z LAST-MODIFIED:20190122T215223Z UID:10000602-1374775200-1374784200@www.amasf.org SUMMARY:Shining the Spotlight on Our Bay Area Marketing Community DESCRIPTION:At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding\, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand\, fresh look and an energized Board of Directors\, the SFAMA is here to serve your professional needs.\nOur host\, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! \nWhen: Thursday\, July 25\, 2013 \nTime: 6:00 p.m. – 8:30 p.m. \nWhere: The offices of LEWIS PR \n575 Market Street\, Suite 1200\, San Francisco \nCost: Free! \nAbout our sponsors: \nUNIT partners is a strategic branding and graphic design agency creating solutions that deliver on business goals & maximize profit. At UNIT\, projects flow from conception to completion through close collaboration. We believe building a successful brand is a team effort. You know your business and its needs better than anyone. And we provide the unique mix of expertise you’re looking for: Two-parts business acumen\, one-part creativity\, and supernatural communication skills. And that’s why UNIT partners.\n  \nLEWIS PR is a global digital communications agency. In addition to traditional media and analyst relations\, LEWIS specializes in social media\, digital marketing and creative services. They work with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sections\, including automotive\, consumer\, government\, healthcare\, insurance\, legal\, non-profit\, technology and telecom. LEWIS has 25 wholly owned offices across the US\, EMEA and Asia Pacific\, with regional headquarters in London\, San Francisco and Singapore. \nUrban Reel is a full service video production house located in the heart of the San Francisco Bay Area. Their experience allows them to provide creative solutions to meet their clients’ media needs. They strive to make the whole video production experience fun. It’s the reason they’re here\, because to them video is more than a profession\, it’s their passion. \n DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a Hip Hop DJ and has now transitioned into the electronic music scene and integrates both Hip Hop with EDM genres into his performances. He cites a variety of artists as musical influencers. URL:https://www.amasf.org/event/shining-the-spotlight-on-our-bay-area-marketing-community/ LOCATION:The offices of Lewis PR\, 575 Market Street#1200\, #1200\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/35e0183efa477a1aa561f05c1657702a.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130625T180000 DTEND;TZID=America/Los_Angeles:20130625T203000 DTSTAMP:20260414T024844 CREATED:20170316T180231Z LAST-MODIFIED:20190122T215223Z UID:10000601-1372183200-1372192200@www.amasf.org SUMMARY:Summer Breeze Patio Happy Hour DESCRIPTION:Summer Breeze Patio Happy Hour Enjoy the panoramic views of the Bay Bridge and downtown skyline at this very special spot along San Francisco’s waterfront. Located in the historic Hills Brothers Plaza\, our host\, Bite Global Marketing Services has graciously invited us to share their view for an evening of networking and fun. Make new friends\, catch up with colleagues and be entertained by our special Guest DJ\, Rompa Rome. Bring your friends and co-workers for an after work Happy Hour in a unique venue. This is going to be a fun evening you won’t want to miss! Oh\, and bring your business cards to win one of several raffle prizes courtesy of our host\, Bite. One more thing — bring a jacket or sweater — you know how our summers are! See you there! \nWhen: Tuesday\, June 25\, 2013 Time: 6:00-8:30 p.m Where: The offices of Bite Global Marketing Services Hills Bros. Plaza\, 345 Spear Street\, Suite 750 (at Folsom) Parking will be available at the Hills Bros. Plaza parking garage. Cost: $10 Members $15 Non-members Open Bar & Appetizers \nAbout Our Sponsors: \nBite Global Marketing Services Founded in 1995\, Bite has grown to a staff of over 300 in 15 offices around the world. They provide global marketing services to companies that are innovating in their fields. Bite offers strategy and insight\, public relations\, marketing communications\, creative and content\, as well as digital and technology products and services to clients around the world. http://www.biteglobal.com San Francisco American Marketing Association The SFAMA celebrated its 75th anniversary this year. It has served as the leading organization for professional marketers throughout the Bay Area. Members include CMOs\, product managers\, market researchers\, academics\, advertising and PR professionals who are looking to stay on top of their game through education and connecting with others within the profession. http://www.sfama.org \nAbout Our Guest DJ: DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a hip hop DJ and has now transitioned into the electronic music scene and integrates both hip hop with EDM genres into his performances. He cites a variety of artists as musical influencers. \nVenue and Event Sponsor\n \n\nEvent Registration Online for Summer Breeze Patio Happy Hour powered by Eventbrite URL:https://www.amasf.org/event/summer-breeze-patio-happy-hour/ LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c585ab38a42739746d9f6fa803e9a34.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130611T173000 DTEND;TZID=America/Los_Angeles:20130611T203000 DTSTAMP:20260414T024844 CREATED:20170316T160017Z LAST-MODIFIED:20190122T215223Z UID:10000600-1370971800-1370982600@www.amasf.org SUMMARY:2013 America's Cup: A Transformation DESCRIPTION:2013 America’s Cup: A Transformation\nThe America’s Cup is the oldest trophy in international sport\, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans\, the AC72s\, are capable of “flying” above the water—allowing them to travel faster than the wind\, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology\, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter\, to creative mobile apps and games\, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out\, so register now for one of this summer’s best marketing events in the city! \n——————->Register Now: Scroll to Bottom of Page<—————- \nDate: Tuesday June 11\nAgenda:\n5:30 to 6:15pm: New Member Orientation: come early to find out how you can take advantage of all the AMA has to offer\n6:15 to 7:00pm: Registration & Networking\, Cash Bar / Light Appetizers\n7:00 to 8:30pm: Panel Presentation\, Audience Q&A\nOnline Advance Registration(Will close Sunday June 9 at 5:00pm) $25 members $35 non-members\nAdmission At The Door (Onsite at the event if tickets are still available)\n$50 – Member/Non Member at the door\nNOTE: Online registration will close Sunday June 9 at 5:00pm. Admission is $50 onsite the evening of the event if tickets are still available.\nLocation: South Beach Yacht Club Parking on the Embarcadero is extremely limited. Please plan ahead and take BART and/or MUNI to the event. The South Beach Yacht Club is on 2nd Street at King\, right next door to the Giants Ballpark. \nModerator:\nGenny Tulloch\nProducer / Reporter\nAmerica’s Cup Event Authority\n@gennytulloch\nGenny works for the America’s Cup Event Authority as a producer and reporter\, making content for the various channels from social media to communications and PR to the live TV broadcast.  She started work with the ACEA as a commentator in between training for the Olympics\, in the women’s match racing discipline\, and started full-time in fall of 2012.\nGrowing up competing in small boats inshore\, Genny is a 10X National\, North American\, or European Champion\, was a College Sailor of the Year at Harvard University as a sophomore and 3X All-American\, then graduated in three years to train for the Olympics (and moved to San Francisco to do so).  She was also the only female on the Morning Light team\, the basis for a Disney documentary feature film about their race from LA to Hawaii.\nGenny is thrilled to be a part of this America’s Cup\, as it is such a phenomenal moment in our entire sport’s history\, and an incredible opportunity to get the mainstream audience interested in our sport.  The only thing better would be actually getting to compete on one of the teams! \nPanelists:\nChristine Belanger\nCorporate Events Director\nLouis Vuitton Cup\nBorn in Paris\, France\, Christine Studied Maths & Physics at KCMO University in the US and graduated from Language School in France as interpreter/translator (English and German). She began her career at Hermès Perfumes in the Export department working there for 2 years. Later joining the LVMH group\, starting with Christian Dior Perfumes & Cosmetics in the International Communication Department\, then moving on to Moët & Chandon for 6 years in Special Events Organization and Public Relations Activities worldwide.\nChristine’s first experience with the America’s Cup was in 1986/1987. Eventually joining Louis Vuitton as Director of the Louis Vuitton Cup\, based successively in San Diego (US) 1992-1995\, Auckland (New Zealand) 1999-2003 and Valencia (Spain) 2004-2008 and San Francisco. Later becoming the Director of the Board of WSTA\, in charge of the Organization of the Louis Vuitton Trophy (Nice\, Auckland\, La Maddalena\, Dubai) in 2009/2010. Now Ms. Belanger is Responsible for the Organization of all the Louis Vuitton Classic Events (vintage car rallies and Concours d’Elegance Automobile). \nPetra Carran\nDirector of Marketing America’s Cup Event Authority\n@americascup\n Petra joined the America’s Cup Event Authority in December 2012 as the Director of Marketing. She is responsible for development and delivery of the 2013 America’s Cup marketing plan – maximizing the “turn up and tune in” audience for San Francisco’s Summer of Racing. Prior to joining ACEA Petra worked with Visa Inc. as their London 2012 Project Manager. She learnt her craft at IMG\, where she worked as a Sponsorship Consultant for seven years\, driving global brands to maximize their sponsorship ROI. Petra has a strong international sports event background; working on the past four Olympic and Paralympic Games (London 2012\, Vancouver 2010\, Beijing 2008 and Torino 2006)\, 2010 FIFA World Cup South Africa\, Rugby World Cup 2003 and a plethora of tennis and golf events. As a UK resident Petra relocated to San Francisco for the America’s Cup. She is a passionate sailor who competes alongside her husband – who was marginally more annoyed at losing his crew for a year than a wife.   \nLaurent du Roure\nDirector\, Sponsorship\, Brand and Events\nOracle Team USA\nLaurent is the Director of Sponsorship\, Brand and Events for Oracle Team USA\, the defender for the 34th America’s Cup.  Previously he held positions with BMW Oracle Racing and America’s Cup Management as Marketing Manager and Sponsor Relations and Brand Manager respectively.\nHe holds an MBA and dual citizenship with the United States and France. \nJessie Giordano\nBusiness Development Director\nSportsMark Management Group\n@jessie_lamb\nAs Business Development Director\, Jessie is currently focused on SportsMark’s domestic business and serves as the project lead on strategic consulting projects. Jessie currently is the primary client contact for SportsMark’s relationship with the America’s Cup Event Authority as the Official Corporate Hospitality Management Partner for the 34 America’s Cup\, as well as MATCH Hospitality as their exclusive sales agent in the USA for the 2014 FIFA World Cup Brazil. Jessie has been with SportsMark for six years and has significant experience in account management\, sports marketing and consulting and event operations. Her passion for sports also fueled her to pursue a Master’s Degree from Ohio University’s renowned Sports Administration Program. \nSara Hunt\nVice President Giants Enterprises\n@CalSara21\nSara Hunt is responsible for the management of all non-baseball events at AT&T Park. She has produced a variety of events including the Giants’ 2010 World Series Parade and Civic Celebration\, major rock concerts\, international soccer matches\, collegiate football bowl games\, and a variety of corporate events. Ms. Hunt also manages the San Francisco Giants’ spring training franchise in Arizona\, and acts as the company liaison to external organizations including San Francisco’s labor unions\, the Entertainment Commission\, and the Port and City agencies as it pertains to special events and facility programming. Sara is currently the project manager for all Ticketed Spectator Experience for the 34 America’s Cup. Sara will oversee that viewing opportunities both on land and on water\, and will be responsible for the marketing of all direct to consumer America’s Cup related events. \nJane Sullivan\nAmerica’s Cup Communications Director\nOffice of Economic and Workforce Development\, City and County of San Francisco\n@janesullivanac\nJane Sullivan is the Communications Director for the America’s Cup project in the Office of Economic and Workforce Development of Mayor Edwin Lee of San Francisco.\nPreviously Sullivan was the Marketing and Communications Manager for the San Francisco International Airport (SFO) where she launched SFO’s marketing and communications department after the successful opening of the International Terminal in 2000.\nSullivan worked in the SF Bay Area for media outlets\, politicians and several commercial and non-profit organizations before joining SFO in 1998. She lives in San Francisco’s Dogpatch neighborhood with her husband\, two dogs and teen daughter. \nMany Thanks to Our Event Sponsor! URL:https://www.amasf.org/event/2013-americas-cup-a-transformation/ LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b70e408d40a3ce92985a2c7672453f38.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130423T183000 DTEND;TZID=America/Los_Angeles:20130423T203000 DTSTAMP:20260414T024844 CREATED:20170316T155303Z LAST-MODIFIED:20190122T215222Z UID:10000598-1366741800-1366749000@www.amasf.org SUMMARY:Marketing Automation: Mindless or Mindful? DESCRIPTION:Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry\, either. Effective use of marketing automation technologies takes a strategic\, thoughtful approach\, just like all of your other marketing tools and activities. With the right strategy\, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery\, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. \nDate: Tuesday\, April 23\, 2013\nTime: 6:30 to 8:30pm\nLocation: SPUR | 654 Mission Street San Francisco\, CA 94105-4015 \n#SFAMA\nFollow us at: @SFAMA \nModerator:\nJanet Fouts Speaker\, Author & Marketing Strategist\nhttp://www.janetfouts.com\n@jfouts\nJanet Fouts is a marketing strategist\, author\, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media\, working in the trenches with businesses of all sizes. In addition to her social media coaching practice\, Janet is CEO of Tatu Digital Media\, a San Jose digital marketing agency\, and the founder and host of the popular weekly Google+ show The Friday Hangout.\n  \nPanelists: \nKim Stiglitz Director of Content Marketing\nVertical Response http://www.verticalresponse.com\n@Stiggy1\n@VR4SmallBiz\nKim Stiglitz is the director of content marketing at VerticalResponse. Prior to this role\, she was the company’s lifecycle marketing director. Kim brings nearly two decades of experience in communications\, marketing and branding\, working with both small startups and one of the nation’s largest retailers. She frequently presents at industry events including Social Biz World\, Social Media Alliance\, the Internet Marketing Conference\, Email Evolution Conference and various VerticalResponse user seminars. She was also a finalist for Mentor of the Year in the 2011 and 2010 Stevie Awards for Women in Business. \nJason Miller Social Media Strategist\nContent Creator\, Marketo\nhttp://www.marketo.com\n@JasonMillerCA\n@marketo\nJason Miller is the social media strategist at Marketo. He is responsible for leading the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns\, writing blogs\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s hair metal Karaoke\, and winning at Seinfeld trivia. http://www.youtube.com/watch?v=rqDq5UNudCs \nDavid Mitroff Founder and Chief Consultant\nPiedmont Avenue Consulting\nhttp://www.davidmitroff.com\n@David Mitroff\nDavid Mitroff\, Ph.D.\, a Constant Contact Local Expert\, is a business consultant\, keynote speaker\, super connector\, change agent\, Social Media expert\, author\, sales leader and relationship manager with more than 15 years of diverse experience in the technology\, business\, legal\, financial\, retail\, government\, academic\, and healthcare environments. David works with small and medium sized clients including restaurants\, franchises\, retail specialty stores\, professional services firms\, high-growth start-up companies\, real estate agencies\, and individual entrepreneurs. \nSean Shoffstall COO & Partner\nOzone http://www.ozoneonline.com\n@shoffstall\n@Ozone_SF\nWith almost 20 years of demand generation experience\, Sean takes pride in staying on top of the latest technology trends. His obsession with cutting edge technology has helped Ozone provide measurable\, award-winning results to Fortune 500 clients and global brands like Autodesk\, Medtronic\, and Siemens by utilizing the latest innovations like Matrix-Based Lead Generation (which he co-created with Ozone President\, Joel Lockwood) and responsive design within emails and landing pages. It’s all part of the Ozone philosophy of Quantifiable Creativity ™. An accomplished author and sought after speaker\, Sean is also a committed triathlete and marathon runner. If you asked him\, Sean would tell you his greatest accomplishment is his daughter. \nLindsay Mahoney \nDirector\, Marketing Communications\, Silverpop \nhttp://www.silverpop.com \n@Lindsay200 \n@Silverpop\nLindsay Mahoney brings 10 years of marketing and public relations experience to Silverpop as the company’s Director of Marketing Communications.  In her role she is responsible for leading the overall strategy for the company’s marketing programs that are built to enhance the company’s brand and product image through the corporate website\, advertising\, digital marketing\, social media and events. Prior to her role at Silverpop\, she ran marketing for online manufacturing marketplace\, MFG.com. In her role she was responsible for the company’s overall global marketing strategy and assisted in the company’s global expansion into Europe and Asia. Before MFG.com\, Lindsay worked at global public relations firm\, Porter Novelli\, and worked on several high-tech accounts including Hewlett-Packard\, Infor Global Solutions and Quark.\n  URL:https://www.amasf.org/event/marketing-automation-mindless-or-mindful/ LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/519b032b0a499e389b1315bc0058bfba.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130326T183000 DTEND;TZID=America/Los_Angeles:20130326T203000 DTSTAMP:20260414T024844 CREATED:20170316T155617Z LAST-MODIFIED:20190122T215222Z UID:10000599-1364322600-1364329800@www.amasf.org SUMMARY:Mobile Marketing:It's Changing Everything DESCRIPTION:Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services\, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy\, they lack adequate resources\, staffing and expertise.\nDo you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading industry marketers.\nWhen: Tuesday\, March 26  6:30 to 8:30pm\nWhere: Resource Interactive http://www.resource.com \, 303 2nd Street San Francisco\, CA 94105\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\nFollow us at: @SFAMA \n\nModerator\nJustin Levy Speaker\nAuthor & Senior Social Communications Manager at Citrix Online\n http://justinrlevy.com/\n@justinlevy\nJustin Levy is the Senior Social Communications Manager at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team. Prior to joining Citrix Online\, Justin was an Executive Director at New Marketing Labs\, a social media and digital communications agency. Justin worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: Cisco\, SAS\, Sony\, PepsiCo\, Microsoft\, The Henry Ford\, Rainforest Beverages and several others.\nJustin is a sought-after public speaker on marketing and technology\, and the bestselling author of “Facebook Marketing: Designing Your Next Marketing Campaign”. He writes and creates media of all kinds at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5\,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com\, a blog focusing on teaching readers cooking techniques\, tips and recipes\, as well as the editor-in-chief at workshifting.com\, a blog dedicated to the mobile and diversified workforce. \n\nPanelists\nStephen Burke\nVP\, Mobile and Managing Director\, Western Region – Resource Interactive\nhttp://www.resource.com\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others).With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox. \n\nWill Decker\nVP\, Mobile Commercial Banking\nhttp://www.wellsfargo.com\nWill Decker is a Vice President with Wells Fargo and head of product marketing and a lead product manager for mobile services for commercial customers. Will has over 12 years of mobile technology and financial services experience. Prior to Wells Fargo\, he spent two years in Yahoo! Mobile\, at the time the largest global mobile audience\, where he developed the first partnerships with app stores\, organized client and agency deep-dives\, and established a retail distribution and marketing channel with key partners. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago. \n\nMaryam Motamedi\nProduct Marketing Manager\, Cross-Platform Measurement\,\nQuantcast http://www.quantcast.com\n@Merry_Yam\n@Quantcast  \nMaryam Motamedi comes with almost a decade of international industry experience\, and has been working in digital advertising\, analytics\, and cross-platform measurement since 2005. Having worked globally on both the advertiser and publisher sides\, Maryam has a unique perspective on the state of mobile marketing\, and the considerations therein. Maryam is a former Yahoo! and worked on the Yahoo! Web Analytics product from 2007-09 and then joined the B2B marketing team. She has a great passion for technology and human behavior\, which brings her to her current role in Product Marketing for Cross-Platform Measurement at Quantcast. Prior to Quantcast\, Maryam was Sr. Product Marketing Manager at InMobi in San Francisco\, focusing on Rich Media and HTML5 ad production for both mobile web and mobile apps. She has also worked in connected TV advertising\, B2B digital Marketing\, international marketing and technical account management. \n\nCrid Yu\nVice President and Managing Director\, North America\,\nInMobi http://www.inmobi.com@inmobi\nCrid Yu is Vice President and Managing Director\, North America for InMobi\, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously\, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google’s US Display Business\, and was also a key member of the management team in Asia Pacific\, where he established Google’s operations in China\, Hong Kong\, and Korea. In his role as SVP\, Strategic Partnerships at Demand Media\, he developed partnerships that expanded distribution and increased revenue. Prior to his career in digital media\, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.   \nMany Thanks to Our Event Sponsors! \n\nVenue Sponsor \n \nFuture-Proof \nMobile Survey Technology URL:https://www.amasf.org/event/mobile-marketingits-changing-everything/ LOCATION:Resource Interactive\, 303 2nd St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4d489b322119ff4d9a9bd0855d0f19f2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130226T183000 DTEND;TZID=America/Los_Angeles:20130226T203000 DTSTAMP:20260414T024844 CREATED:20170316T155011Z LAST-MODIFIED:20190122T215229Z UID:10000597-1361903400-1361910600@www.amasf.org SUMMARY:Social Media Trends for 2013 featuring Charlene Li DESCRIPTION:Join us for our annual visit with one of the premier thought-leaders in social media\, and learn how you can start applying future trends now to build and enhance your marketing strategy.\n\n \n\nAbout the speaker:\nCharlene Li is founder of the Altimeter Group and the author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, which was named one of the best business books in 2008.\nShe is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009. Charlene is a frequently-quoted expert and has appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010.\nCharlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association\, as well as The Poynter Institute. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\n@charleneli\nhttp://www.altimetergroup.com\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\n Follow us at: @SFAMA\n\nSorry\, no tickets will be avaible at the door. URL:https://www.amasf.org/event/social-media-trends-for-2013-featuring-charlene-li/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/1d291cd2acba614df5120fd953365998.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130215T173000 DTEND;TZID=America/Los_Angeles:20130215T203000 DTSTAMP:20260414T024844 CREATED:20170316T104857Z LAST-MODIFIED:20190122T215222Z UID:10000596-1360949400-1360960200@www.amasf.org SUMMARY:SFAMA Winter Mixer DESCRIPTION:Networking at 111 Minna\, the downtown destination for great gallery art and even better conversations.\nPlease join the SFAMA\, entrepreneurs\, start-up aficionados and marketers from around the Bay Area for cocktails and conversation.\nSwing by after work on Friday\, February 15th to meet other SFAMA members\, make new friends and expand your network!\nThe Winter Mixer is at 111 Minna Gallery from 5:30pm — 8:30pm.\nDon’t worry…it’s not one of those stuffy mixers. So bring your friends and colleagues! Industry insiders or not\, they will thank you for it.\nAwesome food from the infamous Nico’s Tacos\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Friday\, February 15th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-winter-mixer/ LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/0d008d705d3b3cabcae2f5149b02eafb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130122T183000 DTEND;TZID=America/Los_Angeles:20130122T203000 DTSTAMP:20260414T024844 CREATED:20170316T104735Z LAST-MODIFIED:20190122T215229Z UID:10000595-1358879400-1358886600@www.amasf.org SUMMARY:Social Success Stories From The Retail Trenches DESCRIPTION:What really works for retail brands when it comes to social media marketing?\nWith the 2012 holiday season behind us and 2013 marketing budgets kicking into high gear\, we’ll take a deep dive into the social media campaigns from popular San Francisco-based retail brands. You’ll learn direct from the online marketing experts how they develop the social media strategies that increase brand awareness and drive revenue.  Leading the discussion is Lorraine Sanders\, industry speaker\, blogger and author of the San Francisco Chronicle Style Bytes column.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading retail brands.\n  \nCash Bar and light appetizers will be available. \nModerator:\n\nLorraine Sanders Journalist\, Blogger\, Media Consultant\nLorraine Sanders is a San Francisco journalist\, blogger\, media consultant\, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She also covers fashion for the newspaper and its SF Unzipped blog and writes regularly about fashion\, technology\, social and ecommerce trends for FastCompany.com. She is the founder of Digital Style Digest (digitalstyledigest.com)\, devoted to all things fashionable\, stylish\, and tech-savvy. Her previous site\, SF Indie Fashion (sfindiefashion.com) was the only blog devoted exclusively to the Bay Area’s independent fashion community for over seven years. Her work has appeared in Fast Company\, 7×7\, NBC Bay Area\, KQED\, Daily Candy and other publications. She is a frequent speaker and moderator and has appeared at events hosted by the Social Edge Summit\, SF Fashion+Tech\, the San Francisco Fashion and Merchants Alliance\, SF Design Week Apple Talks Series\, City College\, Academy of Art University and ModCloth. In 2010\, Lorraine was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center. She holds a BA from Brown University and a Masters in Communications from Stanford University. Visit her online at http://www.lorrainesanders.com.\n@lorrainesanders\n@digitalstyledig\nhttp://www.lorrainesanders.com\nPanelists:\n\nAlbee Dalbotten \nAssociate Marketing Director\, Entertainment/Digital at Chronicle Books\nAlbee Dalbotten is Associate Marketing Director at Chronicle Books. In her role\, Albee oversees social media and online marketing and is also charged with marketing Chronicle Books’ entertainment titles. Prior to Chronicle Books\, Albee was Senior Advertising Marketing Manager at Kaboodle.com\, a social shopping website. Through custom marketing programs\, Albee helped to nearly triple Kaboodle’s ad sales in just two years. Before moving to the Bay Area\, Albee worked in sales and marketing at Cosmopolitan and Town & Country magazines in New York. Albee holds a BA in Journalism from Washington State University and a Certificate in Publishing from NYU.\n@albee_d\nhttp://www.chroniclebooks.com\n@ChronicleBooks \n\nJoseph Nolan\nDirector\, Social Media at The Men’s Wearhouse\nJoseph brings a decade of integrated marketing and change agent experience at premier brands to Men’s Wearhouse\, where he oversees social business and content marketing. Previously\, he led the social media transformations at Lexus\, GM and Symantec’s Norton brand. Besides driving digital innovation for major marketing initiatives\, Joseph is an authority on social analytics technologies and online reputation management. He is an alumnus of USC’s Annenberg School\, where he earned his MA\, Strategic Public Relations and frequently lectures. His thought-provoking perspective on everything social lives at JoeSocial.com.\n@JosephJNolan\n@menswearhouse \n\nQuinn Donnelly\, Digital Marketing Manager\, Benefit Cosmetics\nQuinn Donnelly\, also known as blogger “geekalicious\,” is the digital marketing manager at award-winning Benefit Cosmetics and produces the social media programs and digital strategy for Benefit’s growing global community. She is a UC Santa Cruz graduate (go banana slugs!) with a major in sociology and a minor in writing. With non-profit dreams\, she worked at San Francisco Ballet’s marketing department. During that time\, she began volunteering with The Princess Project\, which lead to four years on their Board of Directors. After the ballet\, Quinn moved to an equally manly environment: Benefit Cosmetics. For over five years\, she’s worked on digital strategy for over 35 global markets in social media\, video program\, online copywriting\, and overall brand content.\n@BenefitBeauty\nTweet this event: #SFAMA\nFollow us at: @SFAMA\nImage credit: nasirkhan / 123RF Stock Photo URL:https://www.amasf.org/event/social-success-stories-from-the-retail-trenches/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4998fb980f3afecaf93658b1e47d59f1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130119T090000 DTEND;TZID=America/Los_Angeles:20130119T160000 DTSTAMP:20260414T024844 CREATED:20170316T104604Z LAST-MODIFIED:20190122T215221Z UID:10000594-1358586000-1358611200@www.amasf.org SUMMARY:Team SFAMA Midyear Planning DESCRIPTION:It’s that time again for everyone to get together for midyear strategic planning with Team SFAMA. Everyone has been working together for the last 6 months and it’s very important to get everyone together to see how we can make SFAMA better. We will have review of the last 6 months and then focus on ways to make the next 6 months more efficient.\n Agenda\n     Meet the board\, teams and new volunteers\n6 months in review\nNext 6 month preview\nSecession planning and open board positions for 2013-2014\nElection process\nVolunteer requirements – Membership required\nIdeas on restructure of Marcomm (Tony’s move to Sacramento)\nLeadership retreats\nTechnology updates\nSFAMA rebrandingwebsite update\nMarketer of the Year\nIt’s all about SFAMA – What we do/why we do what we do and open suggestions to improve.\nEntire SFAMA Group – Are we on track?\nTeam Challenges – How do we improve teams working together?\nCommunications – Improving but room to grow.\nGoals for next 6 months from breakout and group sessions\nClosing remarks and action items\n \nTime: \n9 AM to 4 PM (yes probably be done early)\n __________\nAddress: \nSchlesinger Associates – SF – 8th Floor\n150 California St.\, San Francisco\, CA 94111\n __________\n \nTransportation:\nBart – Walk from embarcadero Bart Station\nParking – Golden Gatway Garage\nParking Address: 250 Clay Street\, San Francisco\, CA 94111\n       Garage Hours – Saturday 7:00 am to 10:00pm\n \nAttire:\nWear Something comfortable\n \nFood:\nCoffee and donuts for the morning and sandwhiches will be provided for lunch:\n__________\n \nSee you there. Please Register/RSVP and we will give 49’r updates as we progress URL:https://www.amasf.org/event/team-sfama-midyear-planning/ LOCATION:Schlesinger Associates – SF – 8th Floor\, 150 California Street\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c41b4889218cef8a51388b47ec18b9c7.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121211T180000 DTEND;TZID=America/Los_Angeles:20121211T210000 DTSTAMP:20260414T024844 CREATED:20170316T104414Z LAST-MODIFIED:20190122T215221Z UID:10000593-1355248800-1355259600@www.amasf.org SUMMARY:SFAMA 75th Anniversary Celebration DESCRIPTION:SFAMA 75th Anniversary Celebration Event\nMarketer of the Year\nJoin us Tuesday\, December 11th 2012\, to celebrate 75 years of San Francisco marketing excellence\, as SFAMA recognizes the milestones\,  innovators and volunteers that have changed our industry and the world forever! \nCome mingle with San Francisco’s finest thought leaders and marketers\, for a night guaranteed to be one to remember. This hot ticket will be at the exclusive W Hotel in San Francisco and will include unlimited drinks\, delicious appertizers and great music!\n \nThe event will be the biggest celebration for the SFAMA Chapter and we want you and your friends to party with us!\nSpace is limited\, so please get your tickets today!\n  \nEvent Details\nWhat: The SFAMA 75th Anniversary Celebration\nWhere: W Hotel\, 4th Floor Ballroom\nWhen: Tuesday\, December 11th 2012\nTime 6:00 – 9:00pm\nEvent is closed for online registrations.  A few tickets still remain for purchase at the Event. \n \n\n                    \n \n \n  URL:https://www.amasf.org/event/sfama-75th-anniversary-celebration/ LOCATION:W Hotel\, 181 3rd St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f5eaea6edf6f3f76db5b17959be5fe50.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121120T183000 DTEND;TZID=America/Los_Angeles:20121120T203000 DTSTAMP:20260414T024844 CREATED:20170316T104130Z LAST-MODIFIED:20190122T215221Z UID:10000592-1353436200-1353443400@www.amasf.org SUMMARY:3 Powerful Techniques To Improve Your Personal Branding DESCRIPTION:You’ve heard a lot about Personal Branding\, but have you really discovered the strategies to maximize the equity in yourself!\nOn Tuesday November 20th\, learn how to leverage your brand the same as celebrities and corporate brands to appeal to others\, create a character and market yourself!\nSFAMA invites you to join Rob Kelly\, internet CEO and advisor\, for his unique take on the ballyhooed subject of Personal Branding at the ING café.\nDrinks and delicious appetizers will be provided\, as you network and discover the five easy ways to master your own personal brand. Rob warns\, “This event may raise your branding skills to new Jedi-strength levels!”\nThe first 50 attendees receive Rob’s Book\, “An Enlightened Entrepreneur” . \nAdditional 50 books will be given away throughout the presentation to those who tweet about the event. \nRob Kelly is a 3-time CEO\, advisor and writer. He currently leads Ongig.com in its big-hairy-audacious goal to make job ads visual\, social and interactive. Before that\, he helped lead Hot Topic Media (dating advice)\, Mojam (live music) and Topica (email marketing). Previously\, Rob was a journalist at CMP Media and interviewed such masters of their domains as Bill Gates\, Steve Jobs and Julia Child. Rob began his love of business early\, attending his first shareholder/board meeting when he was 16 years old.\nRob is the author of An Enlightened Entrepreneur: 57 Meditations On Kicking @$$ In Business & Life. \nMore on Rob can be found at http://robdkelly.com.\n*All Attendees must be 21 years old.   URL:https://www.amasf.org/event/3-powerful-techniques-to-improve-your-personal-branding/ LOCATION:ING Cafe\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/42c50bd3e020bcecffb171f44c5bff5f.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121023T183000 DTEND;TZID=America/Los_Angeles:20121023T203000 DTSTAMP:20260414T024844 CREATED:20170316T103847Z LAST-MODIFIED:20190122T215229Z UID:10000591-1351017000-1351024200@www.amasf.org SUMMARY:Think Big\, Global Brand Experiences DESCRIPTION:Ever been at a conference\, eating in a restaurant\, or simply at home playing video games and think – this is brilliant! Who created this?\nNow is your opportunity to meet the people behind the innovation and hard work – they join SFAMA on Tuesday\, October 23rd for \n“Think Big\, Global Branding Experiences” \nCome meet and learn from the exceptional mind of Daniel Pinkham\, Vice President and Senior Creative Director of The Kenwood Group ( http://kenwoodgroup.com )\nNo matter the size of your business or level of marketing experience\, the “Think Big” principle will resonate! Please join SFAMA for an evening to experience the modern innovation of mighty\n marketers!\n\n\nDaniel Pinkham\nVice President & Senior Creative Director\nThe Kenwood Group\nDaniel is a partner of the Kenwood Group\, a creative production agency.  As\n senior creative director\, Daniel has been responsible for the creative\n behind product launches and events for Adobe such as their CS6 launch and\n their annual user conference\, Adobe MAX.   Daniel has worked on projects\n involving some of the bay area’s most prominent tech companies such as\n Square Enix\, HP\, Symantec\, VMware\, and NetApp.\n  \n\nmaigi / 123RF Stock Photo URL:https://www.amasf.org/event/think-big-global-brand-experiences/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/cbeba458376792cd3568dc182b308ed0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20121016T180000 DTEND;TZID=America/Los_Angeles:20121016T200000 DTSTAMP:20260414T024844 CREATED:20170316T103723Z LAST-MODIFIED:20190122T215228Z UID:10000590-1350410400-1350417600@www.amasf.org SUMMARY:SFAMA Social Mixer DESCRIPTION:Interested in a night of engaging convo at an uber hip art gallery in SF? \n\nWe thought so! Please join SFAMA (San Francisco American Marketing Association)\, entrepreneurs\, start up aficionados\, and marketers alike for drinks and awesome food from the infamous Nico’s Tacos. Swing by after work on October 16th and expand your network!\n\nThe fall mixer is being held at 111 Minna Gallery (hint: extremely hip SF hot spot) from 6pm-8pm and is a great place for you to network with some of the finest from the Bay Area’s marketing community. Don’t worry… it’s not one of those stuffy mixers — so bring your fun friends! Industry insiders or not\, they will thank you for it.\nWhere: 111 Minna Gallery\, 111 Minna Street\, San Francisco 94105\nWhen: Tuesday\, October 16th\nTime: 6:00pm- 8:00pm\nWhy: Because you won’t want to miss it! URL:https://www.amasf.org/event/sfama-social-mixer/ LOCATION:Minna Gallery\, 111 Minna\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/741bd7a134de03d76f7207ad236ee064.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120925T180000 DTEND;TZID=America/Los_Angeles:20120925T203000 DTSTAMP:20260414T024844 CREATED:20170316T103555Z LAST-MODIFIED:20190122T215220Z UID:10000589-1348596000-1348605000@www.amasf.org SUMMARY:Start Up Marketing Gurus - Panel Event DESCRIPTION:Come listen to first-person experiences of marketers in the Bay Area’s hottest start ups.  Moderator\, Jascha Kaykas-Wolff\, CMO of Mindjet\, will be interviewing directors of marketing from Taskrabbit\, Getaround\, and Totango on their marketing programs to gain insight on successful start up marketing. \nModerator BIO\nJascha Kaykas-Wolff\, CMO\, Mindjet\n\nJascha Kaykas-Wolff – Jascha oversees all Mindjet marketing efforts including branding\, product marketing\, demand generation\, advertising\, public relations\, community\, and web operations.  Prior to Mindjet\, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver\, the world’s largest social marketing platform. He previously headed Global Marketing for Webtrends\, the leading customer intelligence platform that founded the web analytics industry.\nKaykas-Wolff served as a strategic consultant for Alvarez & Marsal\, a global business advisory services company\, and has held senior management positions at Microsoft’s MSN and Windows divisions and the Yahoo! commerce business unit.\nKaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier\, California.\n@kaykas\nFb. me/kaykas\nLinkedin.com/in/jaschak\nPanelist Bios\n\nJessica Scorpio\, Founder & Director of Marketing\, Getaround\nJessica Scorpio – Jessica is Founder & Director of Marketing at Getaround\, the leading marketplace for peer-to-peer car rentals that empowers people to safely share cars by the hour\, day or week. Jessica founded Getaround in November 2009 with Sam Zaid and Elliot Kroo at Singularity University\, after being given a challenge by Larry Page to positively impact one billion people in ten years. After learning that there are one billion cars in the world that sit idle 22 hours each day\, the founders decided to focus all efforts on solving ‘car overpopulation.’ Prior to starting Getaround\, Jessica worked for the Government of Canada and founded IDEAL – a not-for-profit network for entrepreneurs and young leaders. In addition\, Jessica is a Lieutenant Governor Award winner\, and an ePlanet Ventures Scholarship recipient. She studied Political Science and Business at Carleton University\, and is a graduate of the Singularity University Graduate Studies Program. \n\nJamie Viggiano\, Head Of Corporate Marketing\, TaskRabbit \nJamie Viggiano – Jamie is TaskRabbit’s director of marketing\, overseeing brand strategy and development. Before joining TaskRabbit\, Jamie was in charge of marketing for Humedica\, a venture-backed healthcare data analytics company. \nPrior to Humedica\, Jamie worked at Johnson & Johnson in several different roles\, including Business Development\, Strategic Planning\, Marketing and Sales. During her six years with the company\, she received “Infinity Cup” honors for her outstanding sales performance and was awarded The Standards of Leadership Award twice for her business development work. Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania.\nDominique Levin\, Vp of Marketing\, Totango\nDominique Levin – Dominique is an entrepreneur\, executive and venture investor.  She is currently CMO of Totango\, helping online businesses improve monetization and user retention.  Previously Dominique was CMO at Fundly\, a social fundraising platform for non-profit organizations and acting CEO (and CMO) at LogLogic Inc.\, a Sequoia Capital funded pioneer in big data analysis acquired by TIBCO.  \nDominique also created $630 million in shareholder value as a venture investor and helped large public companies such as Nippon Telegraph and Telephone and Philips Consumer Electronics launch new businesses.  Dominique holds a Master of Business Administration (with Distinction) from Harvard University and a Master of Science (Cum Laude) from Delft University.  Dominique is married and lives with her husband\, three children and a cat in Mountain View\, CA.\nMichael Sprague\, Director of Marketing\, Kiip\n\nMichael Sprague \nMichael is the Director\, Marketing & Business Development of Kiip (pronounced “keep”)\, a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users\, developers and advertisers. Backed by Hummer Winblad\, Relay Ventures\, True Ventures and others\, the company has raised $15.4 million in funding to date.  Kiip has been listed by Forbes as one of the 4 Hot Online Ad Companies to Put on Your Watch List\, and been named to the Dow Jones FasTech50 List. \nMichael is responsible for network development and market positioning across multiple platforms in mobile and desktop. Previously\, Michael spent 6 years of Marketing and Digital Brand Strategy for Disney and Hasbro\, where he helped define and execute analytics strategy across Disney’s network of TV and Movie sites. He launched hubworld.com for Hasbro’s first ever TV network HubTV as well as the first ever manufacturer implementation of Google Commerce Search allowing toy shoppers to price compare and geolocate Hasbro products across their offline and online retailers. Michael knows all of the My Little Pony characters by name and is an avid coffee\, tea and whiskey drinker.\n  \nImage credit: kbuntu / 123RF Stock Photo\n  URL:https://www.amasf.org/event/start-up-marketing-gurus-panel-event/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/187934a0a7137922d194dad844459e6b.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20120918T180000 DTEND;TZID=America/Los_Angeles:20120918T200000 DTSTAMP:20260414T024844 CREATED:20170316T103522Z LAST-MODIFIED:20190122T215220Z UID:10000588-1347991200-1347998400@www.amasf.org SUMMARY:SfAMA – Entrepreneurs & Marketing Mixer DESCRIPTION:Are you an entrepreneur?  Do you work at a start up?  Come join the SfAMA’s Start Up Night\, a networking event for entrepreneurs\, start up aficionados\, and marketers alike.  The night will begin with open networking and drinks followed by courageous entrepreneurs taking center stage and pitching their ideas to the crowd!  Free admittance\, register early for free drinks.  If you would like to pitch yourself or your company\, please email – brian.kerr@sfama.org URL:https://www.amasf.org/event/sfama-entrepreneurs-marketing-mixer/ LOCATION:ING DIRECT Café\, 101 Post St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/48fba795a6abec5df3b9c49c6ef92807.jpg END:VEVENT END:VCALENDAR