BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMASF - ECPv6.15.17//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMASF X-ORIGINAL-URL:https://www.amasf.org X-WR-CALDESC:Events for AMASF REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20120311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20121104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20130310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20131103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20140309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20141102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20150308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20151101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20160313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20161106T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150618T180000 DTEND;TZID=America/Los_Angeles:20150618T210000 DTSTAMP:20260410T034615 CREATED:20170318T134409Z LAST-MODIFIED:20181116T212459Z UID:10000629-1434650400-1434661200@www.amasf.org SUMMARY:Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event DESCRIPTION:Join us for the second annual Hispanic Marketing Event with Twitter\, Kaiser Permanente\, Pandora\, USF\, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment.\nAgenda:\n6:00 to 7:00pm            Registration & Networking: hosted bar and great food\n7:00 to 8:30pm            Welcome to the sfAMA\, Marketing Panel\, Q&A\n8:30 to 9:30pm            After Party Networking: gourmet dessert stations\nPanel Description:\nMany leading companies are moving away from a proven approach that takes into account the impact of culture on values\, attitudes\, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts\, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line.\nRegister now and join us June 18!\nWHERE:\n Omni Hotel\n 500 California Street\n San Francisco\n http://www.omnihotels.com/\n\nWHEN:\n Thursday\, June 18\, 2015\, 6:00 to 9:00pm\n\nSPEAKERS:\n\nDr. Jake Beniflah\n Executive Director\n Center for Multicultural Science\n\nhttp://multicultural-science.org/\n @JakeBeniflah\n\nDr. Jake Beniflah is currently the Executive Director of the Center for Multicultural Science\, the first think tank in the U.S. dedicated to bridge the gap between leading corporations and academic researchers in multicultural marketing and research. He has spent the last 23 years working with Fortune 500 organizations to drive ROI for multicultural and mainstream consumers in a number of senior-level positions in the advertising industry. His areas of expertise are consumer insights and brand management.\nDr. Beniflah studied under a number of research pioneers who have had tremendous impact on Hispanic marketing strategy and acculturation measurement. His areas of research interest include acculturation\, cognition\, social identity\, cultural and demographic.\nDr. Beniflah received a Doctorate in Business Administration from Golden Gate University in 2010. His dissertation examined the effects of acculturation on the cognitive structure of foreign-born Hispanics. After living in San Francisco for 35 years\, he now lives in Manhattan Beach with his family.hange\, adaptation\, ethnicity\, race\, and driving excellence inside organizations.\n\nBeatriz E. Rojas\n Sr. Director\, Multicultural Marketing\n Kaiser Permanente\n\nBeatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director\, Multicultural Marketing. Her mission is to influence all marketing departments to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members\, delivers culturally relevant messages\, strengthens the quality of in-language deliverables\, and effectively reaches these emerging segments.\nIn Fall 2014\, she was made responsible for Events and Retail Marketing\, bringing the Kaiser Permenente brand live in the in-person” interactions with consumers and clients. Beatriz brings a wealth of marketing experience\, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each country or region.\nIn her current role\, Beatriz’ strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities\, and contribute effectively in closing health disparity gaps. Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. Currently serves close to 9.5 million members in eight states and the District of Columbia. Founded in 1945\, the mission is to provide high-quality\, affordable health care services and to improve the health of our members and the communities it serves. \n\nNuria Santamaria\n Head of Multicultural Marketing\n Twitter\n @nms\n\nNuria Santamaría Wolfe leads Twitter’s Multicultural Strategy for the sales organization in the United States.   She was selected by Ad Age as a 2014 Women to Watch. \n Nuria has spent her career at the intersection of technology\, marketing\, and multicultural audiences. She began as a technology and management consultant at Accenture\, where she helped clients improve customer experiences through technology.  She continued to help brands connect with consumers at Consorte Media\, a Hispanic ad network acquired by AudienceScience\, and at EQAL\, a digital media company acquired by EverydayHealth.  Prior to Twitter\, Nuria advised companies in the media\, advertising\, entertainment\, and technology industries at MediaLink.\n Ms. Santamaría graduated from Stanford University with degrees in Economics and Spanish. Born in El Salvador\, Ms. Santamaría grew up in Los Angeles and currently lives in San Francisco.\n Follow her on Twitter @nms\, where she tweets about the ad industry and diversity in tech.\n\n\nDr. Ricardo Villarreal\n Associate Professor\n University of San Francisco\n\nDr. Villarreal is Associate Professor of Marketing at the University of San Francisco and received his Ph.D. from The University of Texas at Austin. Dr. Villarreal’s expertise is in segmentation in multicultural consumer behavior. His research focuses on understanding how consumer segmentation\, both within and between ethnic groups\, is related to brand attitudes\, brand loyalty\, and media consumption. This unique research approach has been successfully applied to better understand consumer segmentation with Hispanic-Americans\, African-Americans\, and Asian-Americans. His work has been published in the Journal of Advertising Research\, the Journal of Marketing Theory and Practice\, the Journal of Brand Strategy\, Applied Psychological Measurement\, and a forthcoming publication in the inaugural issue of the Journal of Cultural Marketing Strategy. Dr. Villarreal teaches Marketing Research\, Integrated Marketing Communications\, Brand Strategy\, and Marketing Implications of Culture & Ethnic Identity. He has worked closely with advertising and marketing research firms in San Antonio\, Texas and Miami\, Florida.\n\nJude Trapp\n Multicultural Account Director\n Pandora\n Jude joined Pandora in early 2013 to build-out and lead the first dedicated Multicultural Sales efforts in the Western Region. He’s responsible for growing Pandora’s footprint with key multicultural agencies/clients alike. His responsibilities also include assisting in the hiring/development of the Multicultural sales team personnel at the Local and National levels.\n \nJude has two decades of Hispanic marketing experience in Los Angeles and Miami having held VP/Client Development and VP/National Spot sales positions at Univision and National Sales Manager\, Local Sales Manager\, and National Spot Sales positions at Telemundo. The majority of his early career was spent in Network/Local Television\, with cross-platform (TV-Radio-Digital) and strategic client partnership expertise dominating the latter years. URL:https://www.amasf.org/event/impact-of-culture-on-marketing-effectiveness-sfamas-second-annual-hispanic-marketing-event/ LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/9a25742628dc50932d090dab25468e00.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150428T180000 DTEND;TZID=America/Los_Angeles:20150428T210000 DTSTAMP:20260410T034615 CREATED:20170318T133805Z LAST-MODIFIED:20181116T212458Z UID:10000628-1430244000-1430254800@www.amasf.org SUMMARY:Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force DESCRIPTION:Brand Advocates are your most passionate\, loyal\, and engaged customers\, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet\, blog\, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks\, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn:\n\n3 Ways to engage Advocates\n5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales\nHow to measure ROI from Advocate marketing programs\n\n\nA custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive\, fast and fun session to see first-hand how it’s done. Light appetizers\, wine and soft drinks\n\nWHERE: Hult International Business School\, 1355 Sansome Street\, San Francisco\n http://www.hult.edu/en/locations/undergraduate/san-francisco\n\nWHEN: Tuesday\, April 28\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members \nSPEAKER: Rob Fuggetta\, Founder & CEO\, Zuberance \nhttp://www.brandadvocatebook.com  ; @robfuggetta \n\nRob Fuggetta is a leading authority on brand advocacy. Fuggetta is the author of the ground-breaking new book\, “Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force.” Published by John H. Wiley & Sons\, Inc.\, Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! \nFuggetta is the Founder & CEO of Zuberance\, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008\, Fuggetta was the Chief Marketing Officer at Genuity\, a Verizon spin-out. He also was formerly a partner at Regis McKenna\, Inc.\, the legendary high tech marketing and communications firm in Palo Alto\, where he co-led the global Apple account. \nFuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA)\, the Word of Mouth Marketing Association (WOMMA)\, TedX\, the Online Marketing Summit\, the Marketing Executives Networking Group (MENG)\, and more. Fuggetta also has published articles about brand advocacy in AdAge\, Forbes\, iMedia\, AMEX Open Forum\, McKinsey’s Chief Marketing and Sales Officer Forum\, and elsewhere. \nA resident of San Carlos\, CA\,Fuggetta is an avid tennis player\, a rabid San Francisco Giants fan\, and proud father. URL:https://www.amasf.org/event/brand-advocates-turning-enthusiastic-customers-into-a-powerful-marketing-force/ LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/dafccae69abccbf01d86c9c317b0427a.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150326T180000 DTEND;TZID=America/Los_Angeles:20150326T203000 DTSTAMP:20260410T034615 CREATED:20170318T133759Z LAST-MODIFIED:20181116T212138Z UID:10000627-1427392800-1427401800@www.amasf.org SUMMARY:Members Only Cocktail Party @ Romper Room DESCRIPTION:Members Only – Network in Style\nJoin us on Thursday\, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues\, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits.\nBe sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP.\nDate: Thursday\, March 26\, 2015\, 6:00 – 8:30 p.m.\nWhere:  The Romper Room\, 25 Maiden Lane\, San Francisco\, 94108\nCost: Free to Members (with valid membership number)\nAppetizers and drink ticket will be provided.\nEnter your AMA member number in Promotional Code section to receive the $25.00 discount. URL:https://www.amasf.org/event/members-only-cocktail-party-romper-room/ LOCATION:Romper Room\, 25 Maiden Lane\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/705f4c48ed0d2615133d2fcc3903b959.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150219T180000 DTEND;TZID=America/Los_Angeles:20150219T210000 DTSTAMP:20260410T034615 CREATED:20170318T133747Z LAST-MODIFIED:20181116T212137Z UID:10000626-1424368800-1424379600@www.amasf.org SUMMARY:Champagne & Bubbles Extravaganza DESCRIPTION: URL:https://www.amasf.org/event/champagne-bubbles-extravaganza/ LOCATION:The Bubble Lounge\, 714 Montgomery Street\, San Francisco\, CA\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3dd42ba9a3f54c8620a62746e582adf1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20150120T180000 DTEND;TZID=America/Los_Angeles:20150120T210000 DTSTAMP:20260410T034615 CREATED:20170318T133734Z LAST-MODIFIED:20181116T212136Z UID:10000625-1421776800-1421787600@www.amasf.org SUMMARY:Digital Marketing Trends for 2015: Beyond Social Media DESCRIPTION:Keeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li\, Founder of Altimeter Research\, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now!\nCash Bar / Light Appetizers \nWHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/ \nWHEN: Tuesday\, January 20\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members\nSPEAKER: Charlene Li\, CEO & Principal Analyst\, Altimeter Research http://www.altimetergroup.com/ @charleneli\nCharlene Li is CEO and Principal Analyst at Altimeter Group\, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, named one of 2008?s best business books. She is one of the foremost experts on social media\, and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.\nCharlene is a frequently-quoted expert\, having appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010\, and one of the most influential women in technology in 2009. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\nCharlene is the mother of two kids and the wife of Come Lague\, CEO of Zetta Research. She is also a self-professed geek\, an avid fan of reality TV shows like Survivor\, and loves to play puzzle games. She lives in the Bay Area with her family. \nEvent Sponsor: URL:https://www.amasf.org/event/digital-marketing-trends-for-2015-beyond-social-media/ LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2a05c085b1d2c9a167d2382e5e9377d2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20141216T180000 DTEND;TZID=America/Los_Angeles:20141216T210000 DTSTAMP:20260410T034615 CREATED:20170318T133054Z LAST-MODIFIED:20181116T212135Z UID:10000624-1418752800-1418763600@www.amasf.org SUMMARY:sfAMA Black & White Holiday Party – Supporting the SPCA DESCRIPTION:Join the sfAMA for a holiday evening to share in the Christmas Cheer\, as we celebrate this magical time of year and give back to the community! Bring your colleagues\, catch up with old friends\, and meet new marketers at General Assembly’s new San Francisco office on Tuesday\, December 16th.\nBy attending this event you will be giving back to the San Francisco community: $5 of every ticket sold will go to the San Francisco SPCA*\n* The sfAMA is very proud to support this organization: The mission of the San Francisco SPCA is to save and protect animals\, provide care and treatment\, advocate for their welfare and enhance the human-animal bond.\nCourtesy of the San Francisco SPCA\, animals will be available for adoption at the event. Please contact sfAMA for additional details. \nDress code: With this year’s focus on supporting the SPCA we encourage you to dress in white\, black\, and/or red.\nEnjoy complimentary appetizers\, wine and beer.\nCOST:\nMembers: $15\n Non-members: $25\n\nWHERE:\nGeneral Assembly\n225 Bush Street\, 5th Floor \n San Francisco\, CA 94104 URL:https://www.amasf.org/event/sfama-black-white-holiday-party-supporting-the-spca/ LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/fd5b2eebb7315c4582bb964a58461232.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20141118T173000 DTEND;TZID=America/Los_Angeles:20141118T203000 DTSTAMP:20260410T034615 CREATED:20170318T133048Z LAST-MODIFIED:20181116T212134Z UID:10000623-1416331800-1416342600@www.amasf.org SUMMARY:Network in Innovation and Style at Herman Miller DESCRIPTION:Join the sfAMA to network and mingle with fellow marketers and designers in the beautiful Herman Miller office in downtown San Francisco on November 18th.\nYou will get the opportunity to view Herman Miller’s award-winning furniture and learn how the company uses their energy to design and build a better world around you by improving the places where you work\, heal\, learn\, and live.\nThis is an event you don’t want to miss! Enjoy complimentary appetizers\, wine and beer.\nWHERE: Herman Miller 23 Geary St #900\, San Francisco\, CA 94108\nWHEN: Tuesday\, November 18\, 2014\, 5:30pm – 8:30pm\nCOST: $15 members\, $20 non-members \nEvent Sponsor: URL:https://www.amasf.org/event/network-in-innovation-and-style-at-herman-miller/ LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f872c61fb4ae54795574efd6322198fc.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20141028T180000 DTEND;TZID=America/Los_Angeles:20141028T210000 DTSTAMP:20260410T034615 CREATED:20170318T133042Z LAST-MODIFIED:20181116T212133Z UID:10000622-1414519200-1414530000@www.amasf.org SUMMARY:Modern Marketing in the New P2P Collaborative Economy DESCRIPTION:From AirBnb\, Etsy\, TaskRabbit\, to Lyft\, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers.\nJeremiah Owyang\, founder of Crowd Companies\, will present the research that demonstrates corporations have to do much more than simply remain relevant\, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. \nFind out how companies can activate these technologies to make goods and services available on demand\, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products.\nFinally\, find out how top organizations can tap into the crowd into every business function\, reducing costs and increasing innovation.\nIn this lively discussion with Jeremiah\, you’ll learn:\n\nWhat’s causing this sharing movement\nWhich verticals are being impacted the most\nWhat are the driving forces –and opposing forces to sharing\nWhat is the impact to corporations\nWhat companies and marketers must do now to overcome this disruption\n\nWHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ \nWHEN: Tuesday\, October 28\, 2014\, 6:00 to 9:00pm COST: $25 members\, $35 non-members \nSPEAKER: \nJeremiah Owyang \nFounder\, Crowd Companies \n http://www.web-strategist.com/blog/ \n@jowyang\n\nJeremiah is the Founder of Crowd Companies\, which focuses on how large companies tap the collaborative economy\, maker movement\, and customer collaboration. Prior\, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media\, the collaborative economy\, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog\, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications\, such as The Wall Street Journal\, The New York Times\, and USA Today. Previously\, Jeremiah was a founding partner at the Altimeter Group\, worked at Forrester and at Hitachi\, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal\, and his Twitter feed was named one of the top feeds by Time.\nEVENT SPONSOR URL:https://www.amasf.org/event/modern-marketing-in-the-new-p2p-collaborative-economy/ LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/968fd16b8c3bf280211f16381f4ca426.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140925T180000 DTEND;TZID=America/Los_Angeles:20140925T210000 DTSTAMP:20260410T034615 CREATED:20170318T133022Z LAST-MODIFIED:20181116T212132Z UID:10000621-1411668000-1411678800@www.amasf.org SUMMARY:Members Only Wine Tasting DESCRIPTION:Join us for the first Members Only networking event and wine tasting. Here’s an opportunity to learn more about wine where you can sniff\, swirl and taste some extraordinary wines all provided by our very own Nathalie Tremblay of JJ Buckley Fine Wines\, our event sponsor for the evening. You will get a chance to meet other AMA members in a more intimate setting and find out about the newest member benefits that National has to offer. \nCost:    FREE to Members + 1 gues\nCost:    FREE to Members + 1 guest\nFree to members (+1 guest)\nEvent Sponsor: URL:https://www.amasf.org/event/members-only-wine-tasting/ LOCATION:Infinity Club Lounge\, 301 Main St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c627695dd4f9205c273158b03f3aad1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140819T180000 DTEND;TZID=America/Los_Angeles:20140819T210000 DTSTAMP:20260410T034615 CREATED:20170318T133018Z LAST-MODIFIED:20181116T211740Z UID:10000620-1408471200-1408482000@www.amasf.org SUMMARY:Startup Marketing DESCRIPTION:Join us for inspiration from expert marketers in the startup trenches\, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company\, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th!\nCash Bar / Light Appetizers\nWHERE:\nBetts Recruiting\n 234 Front Street\, 2nd Floor\n San Francisco\, CA 94111\n http://bettsrecruiting.com/\n\nWHEN: Tuesday\, August 19\, 2014\, 6:00 to 9:00pm\n\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n \n\nCOST: $25 members\, $35 non-members\nEVENT SPONSOR: Betts Recru\nMODERATOR:\n \nMary Trigiani\n CMO\, M31USA\n\nhttp://www.m31usa.com/\n@MaryTrigiani\n @M31USA\n\n Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence\, messages and user engagement.  She began her career with Andersen Worldwide\, part of which now lives on in Accenture\, and she then went on to manage a long-time consulting practice.  Today\, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are in Padua\, Italy.\n PANELISTS:\n Nathalie Criou\n CEO\, RidePal\n\nhttp://ridepal.com\n@NathalieCriou\n @RidePal\n\n Co-founder\, Chairperson. Nathalie Criou is a 10+ year veteran of several high-growth technology industries. Prior to founding RidePal\, Nat worked in marketing and product management in online services and analytics at Google\, AdMob\, and Meebo. She graduated from the National Institute of Applied Science and Leeds University with degrees in Electrical and Electronics Engineering and Computer Science. She holds an MBA from INSEAD.\n Brian Hertzog\n Director of Marketing & Communications\, Runway\n\nhttp://runway.is/\n@bhertzog\n @Runway_is\n\nBrian Hertzog is an entrepreneur\, philosopher\, and raconteur. Brian is employee #1 at Runway Incubator where he currently directs Marketing and Communications. Brian is a ’12 graduate of Wittenberg University\, author of http://brianhertzog.com and guest-contributor to several other business blogs. He’s currently working on his first book.\nMichael Findling\n Director of Integrated Campaigns\, Salesforce\n\nhttp://www.salesforce.com/\n@mfindling\n @salesforce\n\nMichael Findling is a former Wall Street veteran who came to Silicon Valley to explore his start-up roots. With 10+ years of experience in B2B Marketing Michael has enjoyed the rush of the start-up world.  Over the last six years Michael has learned there is unique rush that comes with wearing many hats as Global Online Marketing Manager for Embarcadero Technologies and Crowd Factory.  Michael later became the Director of Demand Generation at Get Satisfaction after Crowd Factory was acquired by Marketo.  Michael recently joined Salesforce and quickly saw that in a larger organization there are separate teams for each of the functions you need to know how to do on your own when thriving as a Marketing professional in a startup.\nTod Pedler\n CEO\, Zero Agency\n\nhttp://zeroagency.com/\n@tpedler\n @zeroagency\n\nTod has built and developed creative technology businesses since 1997. Specializing in the commercialization of digital applications\, Tod has successfully taken web & mobile solutions from concept through to full commercial product on several occasions. An avid entrepreneur\, Tod is an active angel investor and has assisted startups including 2moro Mobile\, a mobile development company he helped establish in 2010 that was later acquired by an ASX listed company. Tod was also involved with establishing the MobileNation business in the US. Tod is currently the CEO of Australian and US based Zero Agency – a digital business focused on transforming the way we communicate by offering Products + Services to clients around the world. Other products Tod has helped develop and commercialize through Zero include: CentricMinds – an enterprise level Web Based Content Management System\, MobileNation – a drag-and-drop cross-platform environment for developing iPhone\, iPad and Android apps\, and Stream – a social collaboration environment within Dropbox for small and large teams to manage and document projects. \n Event Sponsors URL:https://www.amasf.org/event/startup-marketing/ LOCATION:Betts Recruiting\, 234 Front Street\, 2nd Floor\, San Franicsco\, ca\, 94111\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b9d77f493cd182a2a85c6eb3aae86ac1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140724T180000 DTEND;TZID=America/Los_Angeles:20140724T210000 DTSTAMP:20260410T034615 CREATED:20170318T133010Z LAST-MODIFIED:20181116T211739Z UID:10000619-1406224800-1406235600@www.amasf.org SUMMARY:sfAMA & The Research Club’s First Summer Social DESCRIPTION:We invite you to join us for our first official joint Summer Social with the sfAMA and The Research Club (TRC). For this event we teamed together with TRC\, a global provider of social events held in London\, Amsterdam\, Hamburg\, New York\, Los Angeles\, and more\, who’s mission is to bring together professionals involved in the market/social research industry to make new contacts\, develop business opportunities and keep up to date with the latest industry developments.\nGet to know the sfAMA and TRC team\, as well as our members in an informal and relaxed environment. As we can’t promise a sunny San Francisco summer\, we thought it was more appropriate to get everyone together for a rather different Summer Social event at one of San Francisco’s most seductive and sublime\, passionate and intimate\, flirtatious and electrifying spots−Harlot.\nAs local legend tells\, the alleys of San Francisco’s South of Market district are named after the Barbary Coast era’s famous ladies of the evening\, the HARLOTS. Deeply coveted and highly respected\, the Harlot was admired for the services she provided. Time has passed\, but the city’s lore remains. From her infamous dark alley\, Harlot waits to please all who enters her doors. \nWith a full stocked cash bar and delicious appetizers\, take a moment to have a drink with old friends and meet some new ones! We promise you another great marketing event!\nDon’t forget to bring a friend!\nHarlot is located in downtown San Francisco at 46 Minna Street between Mission and Howard streets in the South of Market. \nMany Thanks to our Event Sponsors \n  URL:https://www.amasf.org/event/sfama-the-research-clubs-first-summer-social/ LOCATION:Harlot\, 46 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c414e196573fdb98c454f343ddbda8c6.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140617T180000 DTEND;TZID=America/Los_Angeles:20140617T210000 DTSTAMP:20260410T034615 CREATED:20170318T131720Z LAST-MODIFIED:20181116T211738Z UID:10000618-1403028000-1403038800@www.amasf.org SUMMARY:Print & Digital Unite: How To Create Integrated Campaigns That Get Results DESCRIPTION:Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology.\nExperts will discuss and demonstrate how to:\n\nLeverage the tactile advantages of print to create push-pull interaction in the digital space;\nSynchronize mixed media to optimize recall;\n\nOur panelists will also reference research and case studies that validate best practices.\nPanelists include:\nRoman Hasenbeck\, is managing director at metaio\, Inc. in San Francisco. He joined metaio in 2009\, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio\, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi\, Adidas\, Ben & Jerry’s\, Ikea\, Legos\, and Red Bull.\n\n  Ann Jordan\, principal and creative director at unit partners in San Francisco. Ann has many years of experience building brands such as Motorola\, Palm\, and Coca-Cola.\n\n  Michael Fox\, vice president – brand management & innovation at Safeway\, formerly with PepsiCo and Nokia. Michael brings a variety of experience including working in media\, new product innovation\, retail and corporate strategy.\n\n  Aaron Haas\, director – commercial product manager for NewPage will share how a leading coated paper manufacturer embraces technology to inspire compelling printed communications as demonstrated in Ed #15\, Interactive Print.\n  The panel will be moderated by Ken McCormick. Ken McCormick is the founder and principal of Visual Identity | Printed Media who has over 25 years of experience in print communications. Ken has produced and delivered innovative print solutions for a variety of marketing and creative teams from startups to established brands such as Ford Motor Company\, General Motors\, Beringer Vineyards\, Fetzer Vineyards and Bonterra Organic Vineyards. Ken’s left and right brain approach is programmed to leverage both the visual and tactile advantages of integrated campaigns.\n\n Marketers of all disciplines are sure to gain insights from this merging of mediums that can up their game. Whether you are interested in new mobile apps that layer content onto the printed surface\, or recent research that validates print as the most effective vehicle to reach millennial audiences – you’re sure to walk away enlightened and inspired.\n\nOur Event Sponsor\, NewPage will raffle off the Runwell 41mm watch from the Shinola Watch company worth $500. They will also supply a copy of their Ed Interactive Print series publication full of case studies and great ideas to each attendee.\n6:00-9:00 pm\n Omni San Francisco Hotel\n 500 California Street\n\nReception to followed program.\nCOST:\n $25 Members\, $35 non-members\n\n$50 – Day of Event \n Many thanks to our Event Sponsor \n  URL:https://www.amasf.org/event/print-digital-unite-how-to-create-integrated-campaigns-that-get-results/ LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/9aa87f120db0ca31a299932895dbcdaa.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140425T180000 DTEND;TZID=America/Los_Angeles:20140425T210000 DTSTAMP:20260410T034615 CREATED:20170318T131651Z LAST-MODIFIED:20181116T211737Z UID:10000617-1398448800-1398459600@www.amasf.org SUMMARY:Shh\, Please Don't Tell! DESCRIPTION:Shh\, Please Don’t Tell!\nThe roaring 20’s are alive and well at the Tip\, and we’ve got the exclusive invite!\n\n \n\nWear your best hat to the Tip\, a speakeasy straight out of San Francisco’s colorful past. Join us for a night of great music and awesome company as we travel back in time with style. Come celebrate the return of Spring\, with Jazz on the patio. Later\, sit back and watch a classic black & white projected onto the adjacent building\, with fine wine and light refreshments.\n\n \n\nMingle. Dance. Laugh. Indulge. But shh\, please don’t tell! This party is hush hush!\nAbout the Tip and Duncan/Channon\nThe Tip currently the private penthouse lounge of the advertising/marketing/design firm Duncan/Channon\, is a famous (if not infamous) part of San Francisco history. With a large outdoor patio\, full bar and gorgeous black & white décor\, the Tip is the spot to imbibe in style.  \nLearn more:\n \nhttp://www.duncanchannon.com/tag/the-tip/\nThe Details \n\n When: Friday\, April 25th 2014\n Time: 6:00pm – 9:00 pm/li>\n Where: The “Tip” at the top of Duncan/Channon\n\n114 Sansome St.\, 14thFloor \nSan Francisco\n\n Cost: $15 Members $25 Non-members – Early Bird \n $35 Member/Non Member after Early Bird \nOpen Bar  & Appetizers & Deserts\nCatering by In the Mix\n \nMany thanks to our Event Sponsors \n\n\nVenue Sponsor \n\n\n\n \n \n\n\n\n Event Sponsor \n\n Event Sponsor \n\nDesert and Snack Sponsor URL:https://www.amasf.org/event/shh-please-dont-tell/ LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/be315102c639cb1b3298c44456fdba4c.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140410T080000 DTEND;TZID=America/Los_Angeles:20140411T170000 DTSTAMP:20260410T034615 CREATED:20170318T130947Z LAST-MODIFIED:20180213T113634Z UID:10000614-1397116800-1397235600@www.amasf.org SUMMARY:Successfully Managing the Creative Process - San Francisco DESCRIPTION:Listen to a sneak peek Successfully Managing the Creative Process podcast by Instructor Dave Hamel\, the Founder of Challenger Brand Marketing and Executive Vice President of Marketing Support Inc. \nSuccessfully Managing the Creative Process Brochure \nThe creative process is often free-flowing and loose. But to be successful in marketing\, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction\, to guide and steward the creative process\, to provide effective feedback on creative work\, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative\, and hands-on experience in developing and evaluating strategic alternatives. \nSuccessfully Managing the Creative Process – Learning Objectives \n\nUnderstand and practice the development and evaluation of a successful creative strategy\nKnow the right information that leads to a strong creative output\nBe better able to align the team on direction\nUnderstand how Brand Personality is used to strengthen creative efforts\nLearn how to strengthen tactical ideation and results\nLearn how to better evaluate the creative product and measure its effectiveness\nBe better prepared to present and sell creative direction and creative output to your management\n\n\nSuccessfully Managing the Creative Process – Who Should Attend \nThis session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality\, effectiveness and value of their internal and external communications efforts. \nSuccessfully Managing the Creative Process – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 27\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nSuccessfully Managing the Creative Process – About the Instructor?\nDave Hamel URL:https://www.amasf.org/event/successfully-managing-creative-process-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140318T180000 DTEND;TZID=America/Los_Angeles:20140318T210000 DTSTAMP:20260410T034615 CREATED:20170318T131633Z LAST-MODIFIED:20181116T211736Z UID:10000616-1395165600-1395176400@www.amasf.org SUMMARY:SXSW 2014 Trends and Hot Topics DESCRIPTION:Join us at digital marketing agency Resource in San Francisco for our annual update on “Trends & Hot Topics.” This year we’re taking a deep dive into trending topics from the popular SXSW Interactive conference in Austin\, TX.\nWhether you attend the show in Austin or not\, you won’t want to miss this lively and interactive panel discussion about hot topics fresh from the brand makers\, and what our experts predict as the upcoming trends this year in social\, mobile\, wearable technology\, consumer products and other trends to expect in 2014.\nModerated by Michael Brito\, author\, blogger\, speaker\, teacher and social media expert from Edelman Digital\, Yahoo\, Intel\, and other influential technology brands.\nLearn from the experts. Join the discussion. Network with new friends and old. Don’t miss our March event!\nCash Bar / Light Appetizers\nWHERE:\nResource\n 303 Second Street (at Folsom)\nSte. North 600\n San Francisco\n\nWHEN:\nTuesday\, March 18\, 2014\, 6:00 to 9:00pm\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n\nCOST:\n$25 members\, $35 non-members\nMODERATOR:\nMichael Brito\n Group Director\, WCG\n http://www.britopian.com\n@britopian\n\nMichael Brito is a Group Director at WCG\, a W2O Group company. He is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy\, scales community management and integrates paid\, earned and owned media initiatives. Over the last decade and prior to WCG\, Michael worked as a Senior Vice President for Edelman Digital and also for large\, very influential brands in Silicon Valley like Hewlett Packard\, Yahoo and Intel where he was responsible for consumer social media marketing and community management.\nEarly on in his career\, his role was very focused on search marketing (paid and natural) and acquisition marketing. He has been building external communities ever since and believes that brands should focus on turning friends\, fans and followers into brand advocates and storytellers.\nHe is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley\, the University of San Francisco\, Stanford University\, Syracuse University\, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.\nPANELISTS:\nCarla Bourque\n CEO\, Smartify\n http://www.getsmartify.com\n @carlabourque\n @getsmartify\n\nCarla Bourque has more than 15 years of experience in sales\, marketing\, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue\, operations\, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce)\, Say Media (formerly Six Apart)\, Nielsen Online\, Catalina Marketing\, and Jupiter Media Metrix.\nPrior to joining Smartify\, Carla was the Senior Vice President at Echo\, a leading real-time content platform\, where she led Sales and Marketing\, and directed key client relationships including ESPN\, AMC\, Scripps\, Universal Music\, WWE and Sony.\nCarla earned a B.A. in English from the University of New Hampshire\, with a concentration in Media and Communications.\nStephen Burke\n VP\, Mobile\, Resource\n http://www.resource.com/author/sburke/\n @Resource\n\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others). With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox.\nAdditional Speakers To Be Announced URL:https://www.amasf.org/event/sxsw-2014-trends-and-hot-topics/ LOCATION:Resource\, 303 Second Street\, Ste. North 600\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/8b909a98aff280b98e24b0322064c109.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140317T080000 DTEND;TZID=America/Los_Angeles:20140318T170000 DTSTAMP:20260410T034615 CREATED:20170318T124311Z LAST-MODIFIED:20180213T113634Z UID:10000613-1395043200-1395162000@www.amasf.org SUMMARY:Health Care Marketing - San Francisco DESCRIPTION:Health Care Marketing – Building Brands. Moving Markets. Delivering Value. \nListen to a sneak peek Health Care Marketing Podcast by Instructor Rhoda Weiss\, founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development. She is also the editor of AMA’s Marketing Health Services magazine. \nHealth Care Marketing Brochure? \nHealth care marketing is undergoing dramatic reinvention and change because of emerging trends\, reform uncertainties\, the emergence of social marketing and a renewed focus on quality\, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments\, and marketing professionals are more closely aligning their efforts with strategic objectives\, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps\, strategies\, techniques and tactics to move markets and increase visibility\, awareness\, understanding\, market share and profitability. \nHealth Care Marketing – Learning Objectives \n\nUnderstand and seize opportunities resulting from reform\, medical advances\, demands for quality and outcomes\, health-conscious consumers\, social media and more.\n \n Discuss steps to develop and implement more refined\, targeted and leaner marketing plans that deliver results.\n \n Get insights into consumer needs\, behaviors and successful targeting tactics by age\, culture\, ethnicity and health status.\n \nExplore techniques to engage physicians\, employees and other stakeholders as partners\, referrers and marketing ambassadors to advance your message and influence conversations and communities.\n \n Discuss successful best practices and case studies that use multitudes of mediums across many platforms to maximize their messages.\n \n Determine low- to no-cost tactics to target and grow market share that deliver value\, expand relationships\, are easy to implement and are closely aligned with strategic initiatives.\n \n Hear about the latest in branding\, brand equity\, buzz and creative content creation that captures customers’ imagination\, moves markets\, positions and differentiates from competitors.\n \n Learn fresh\, innovative approaches to marketing\, research\, social media\, messaging\, profitable partnerships and community building to influence the conversation\, build enthusiasm\, generate word of mouth\, and achieve market saturation and success. \n\nHealth Care Marketing – Who Should Attend\nThis session is for anyone interested in learning compelling\, practical\, innovative and robust approaches to health care marketing\, strategy\, research\, planning\, stakeholder relations\, communications\, branding\, best practices and other elements of marketing during an era that promises dramatic changes and challenges in how we practice marketing. \nHealth Care Marketing – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 3\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nHealth Care Marketing – About the Instructor\nRhoda Weiss \nRegister by 2/18/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/health-care-marketing-san-francisco/ LOCATION:San Francisco Marriott\, Union Square 480 Sutter Street\, San Francisco\, CA\, 94108 \, United States CATEGORIES:AMA SF Events END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140228T173000 DTEND;TZID=America/Los_Angeles:20140228T203000 DTSTAMP:20260410T034615 CREATED:20170316T184831Z LAST-MODIFIED:20181116T211735Z UID:10000607-1393608600-1393619400@www.amasf.org SUMMARY:Time to Get into the Spirit! DESCRIPTION:Join the sfAMA at Southside Spirit House and try something you’ve never had before. How about their Absinthe Punch for example?\nAbsinthe has a legendary past and is cloaked in a bit of mystery. Part of its allure was due to its aphrodisiac and narcotic properties. It was once popular with authors such as Baudelaire and artist Van Gogh who claimed it helped stimulate their creativity. Eventually\, in 1912 absinthe was banned in America and later in France in 1915. What we see as absinthe now is not quite what it was back at the turn of the 20th century. But it still might be fun to try. If absinthe isn’t your thing\, don’t worry\, there will be plenty of beer\, wine and other libations to suit your fancy.\nWhere: Southside Spirit House\, 575 Howard Street (between 1st and 2nd)\, San Francisco\nWhen: Friday\, February 28\, 2014\, 5:30pm to 8:30pm\nCost: $10 for sfAMA members / $15 for non-members\nCash Bar URL:https://www.amasf.org/event/time-to-get-into-the-spirit/ LOCATION:Southside Spirit House\, 575 Howard St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f7b4081a312e193ade74dc7fd07af2ac.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140220T080000 DTEND;TZID=America/Los_Angeles:20140221T170000 DTSTAMP:20260410T034615 CREATED:20170318T121312Z LAST-MODIFIED:20180213T113634Z UID:10000612-1392883200-1393002000@www.amasf.org SUMMARY:Integrated Marketing Communications - San Francisco DESCRIPTION:Listen to a sneak peek Integrated Marketing Communications Podcast by Instructor Mark Burgess\, President & Co-Founder of Blue Focus Marketing \nIntegrated Marketing Communications Brochure? \nMarketers are beginning to understand that their brands live in the connections\, and that they must seize the opportunity by creating an integrated communications strategy. The objective of marketing communications is to enhance brand equity by moving customers along a customer experience path to purchase that leads to advocacy for the brand. Marcom plays an essential role to inform and educate customers and prospects about brands\, new products their benefits and to enhance brand image. The IMC goal is to deliver the right message to the right audience at the right time in the right place. It is critical for marketers to architect an effective integrated marketing communications plan that delivers clear\, consistent and compelling messages. Marketers must explore new methods to leverage all elements of the communication mix and blend traditional\, digital and social media into a single\, cohesive\, holistic approach. \nThis workshop will provide you with the essential building blocks for effective integration of traditional and inbound marketing approaches. Through case studies\, exercises\, and best practices\, you will learn how to create an integrated marketing communications strategy and deliver an engaging brand experience that contributes to revenue generation and brand value. The goal is to leave this workshop armed with an understanding of the essential building blocks that fuel the consumer experience path. \nIntegrated Marketing Communications – Learning Objectives \n\n Learn how to create an effective\, well-integrated plan\, blending offline and online tools to maximize customer value\n \n Strategically link and leverage all elements in the communication mix across channels\n \n Evaluate the contribution of each marcom element—including advertising\, direct marketing\, Facebook\, Twitter and blogs—to maximize communication impact\n\n At the heart of a good IMC plan is an effective content strategy to ensure delivery of coordinated and synergistic messages across all brand touch points\n \n Understand and apply the Customer Experience Path model to reach\, impact and engage customers\n \n Identify new ways to differentiate your brand by creating brand purpose\n \n Understand the power of the employee voice to humanize your brand\n \n Understand the importance of Paid\, Owned and Earned Media.\n\nIntegrated Marketing Communications – Who Should Attend \nThis workshop provides a comprehensive overview of IMC that is designed for marketing professionals\, marketing communications managers\, advertising\, social media\, PR\, traditional or interactive marketing agencies. \nIntegrated Marketing Communications – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after February 6\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nIntegrated Marketing Communications – About the Instructor\nMark Burgess \nRegister by 1/23/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/integrated-marketing-communications-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/IntMrktgCom_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140206T080000 DTEND;TZID=America/Los_Angeles:20140207T170000 DTSTAMP:20260410T034615 CREATED:20170318T120814Z LAST-MODIFIED:20180213T113634Z UID:10000610-1391673600-1391792400@www.amasf.org SUMMARY:Rethinking the Customer Experience - San Francisco\, CA DESCRIPTION:Listen to a sneak peek Rethinking the Customer Experience Podcast by instructor Chris Brown\, CEO\, MarketCulture Strategies\, Inc. \nRethinking the Customer Experience Brochure \nCustomer experience is becoming more than just a topic of discussion in the marketing department. Innovative firms are launching customer experience departments to create guidelines and drive real change across the organization\, from marketing\, sales and customer service\, to product development\, the leadership team and beyond. How can your organization ensure a business-building customer experience? \nMarketers know that a strong customer-centric organization that drives superior customer experience is the new competitive advantage that can supercharge performance. \nThis program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction\, retention\, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path\, measure your progress and increase your team’s marketing performance. \nThrough presentations\, interactive case examples\, and team project work\, you will learn how to map the customer experience touch points and align your team to attain stronger customer centricity. Case studies from a variety of industries feature real-world examples of the experiences of other businesses and marketing teams that have taken the customer experience path. Designed for all customer-facing people including marketers and customer experience professionals\, this program provides you with the necessary tools and frameworks\, and a road map to ignite customer-centric change throughout your team. \nRethinking the Customer Experience Learning Objectives \n\n Learn how customer centricity creates superior customer experience\n\nUnderstand the customer centricity-customer experience-business performance relationship\n \n Analyze the 7 cultural traits of a customer-centric organization \n\n\n Learn why the entire organization must realign and strengthen these traits to positively impact customer experience\n\n Map the complete customer experience process\n\n\n Learn of the impacts of strong or weak customer-centric traits on customer experience and resulting customer satisfaction\, profitability\, sales growth\, innovation and new product success\n \n Learn how to measure and evaluate your customer centricity and customer experience\n\n Use the Market Responsiveness Index (MRI) to measure how your team compares on the 7 traits of customer centricity against a global database of companies\n \n Assess your own customer experience map\n \n Identify your strengths and weaknesses in customer experience\n \n Assess your business’ strengths and weaknesses and their implications for your customer experience strategy\n \n Analyze the risks to the business in relation to potential erosion of customers\, sales\, profit margins and profitability\n\n\n Learn how to build a customer experience culture that creates superior customer experience\n\n Develop a road map for strengthening customer experience culture\n \n Assess the use of different customer experience tools and techniques\n \n Identify tools for making customer experience culture stick\n \n Assess the effectiveness of key metrics and milestones to use to quantify and measure your success\n \n Develop a customer experience business case\n \n Apply tools and templates to measure the potential impact on profit\, sales\,ROI\, customer satisfaction and new product success\n \n Use customized templates to develop personal action plans\n\n\n\nWho Should Attend Rethinking the Customer Experience \nThis program is designed for all customer-facing people including marketing leaders\, customer experience managers\, marketing specialists\, product managers\, customer service managers and sales managers. \nRethinking the Customer Experience – Cancellation Policy\nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 23\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nAbout the Instructor\nChristopher L. Brown \nRegister by 1/9/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/rethinking-customer-experience-san-francisco-ca/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/CustomerExperience_Feb_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20140130T080000 DTEND;TZID=America/Los_Angeles:20140131T160000 DTSTAMP:20260410T034615 CREATED:20170318T120236Z LAST-MODIFIED:20180213T113634Z UID:10000609-1391068800-1391184000@www.amasf.org SUMMARY:Leading the Marketing Planning Initiative - San Francisco DESCRIPTION:Listen to a sneak peek Leading the Marketing Planning Initiative Podcast\, by Instructor Greg Marshall\, Charles Harwood Professor of Marketing and Strategy\, Crummer Graduate School of Business at Rollins College \nLeading the Marketing Planning Initiative Brochure\nA great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often\, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. \nWe approach marketing plans systematically and from a best-practices perspective. Attendees are invited to bring their own marketing planning challenges and opportunities to the session. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group\, breakouts and feedback\, application exercises and a plan of attack to take home to lead your own marketing planning process. \nLeading the Marketing Planning Initiative – Learning Objectives\n \n\n How can you lead and influence the success of your organization’s marketing planning process?\n \n Who are your critical organization partners in planning\, and how can you motivate their participation and cooperation?\n \n What is the current thinking on key elements of a marketing plan\, and how and why is each element critical to the process?\n \n Where can you source information for the various parts of the plan?\n \n What should you leave in or leave out?\n \n How should you “package” the plan for upper-management and broad organizational buy-in and action?\n\nLeading the Marketing Planning Initiative – Who Should Attend \nIndividuals at any level of an organization can benefit from this session so long as they currently are\, or plan to be\, involved in driving the marketing planning process within their firms. This may include marketers or others. The session is equally beneficial for both for-profit and nonprofit organizations\, as well as for both firms that are primarily service- and product-oriented. Also\, because the focus is on best practices in leading the planning process\, B-to-B and B-to-C channels of distribution are both welcome to the session. Of course\, entrepreneurs have much to gain from the session\, as well. \nLeading the Marketing Planning Initiative – Cancellation Policy \nAll Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cnelson@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. \nRegistrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after January 16\, 2014. \nA conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs\, tutorials\, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel\, airline and/or other company. \nLeading the Marketing Planning Initiative – About the Instructor\nGreg W. Marshall \nRegister by 1/2/2014 11:55 PM for early registration fee URL:https://www.amasf.org/event/leading-marketing-planning-initiative-san-francisco/ LOCATION:Courtyard San Francisco Downtown\, 299 Second Street\, San Francisco\, CA\, 94105 \, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/PlanningInitiative_Jan_415X120.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131210T180000 DTEND;TZID=America/Los_Angeles:20131210T210000 DTSTAMP:20260410T034615 CREATED:20170316T184536Z LAST-MODIFIED:20181116T211734Z UID:10000606-1386698400-1386709200@www.amasf.org SUMMARY:Join us for some holiday cheer at one of our favorite venues! DESCRIPTION:The sfAMA will be celebrating the holidays in style this year! So mark your calendars and reserve early as this event is sure to sell out. We’ve got some surprises in store and will reveal them as we get closer to the date\, but you can be assured that there will be prizes and lots of holiday cheer involved. Invite your colleagues and friends you haven’t seen in awhile. They’re sure to have a great time enjoying the food\, incredible view\, titillating conversation and oh\, that holiday cheer we mentioned before.\n(Price includes food and that holiday cheer)\nPaid parking is available within the building complex. \nMany thanks to our Event Sponsors \n.\n\nVenue Sponsor URL:https://www.amasf.org/event/join-us-for-some-holiday-cheer-at-one-of-our-favorite-venues/ LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/a7196245f406b35a99ed47daff472d48.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131126T180000 DTEND;TZID=America/Los_Angeles:20131126T203000 DTSTAMP:20260410T034615 CREATED:20170316T184405Z LAST-MODIFIED:20181116T211218Z UID:10000605-1385488800-1385497800@www.amasf.org SUMMARY:Spice up your Thanksgiving with your friends from the sfAMA! DESCRIPTION:Why wait for Thanksgiving when you can begin celebrating all you have to be thankful for on Tuesday\, November 26 with your friends at the sfAMA. Get in the party mood with delicious food and drinks and meet up with old friends and make some new ones at the sfAMA networking mixer at 111 Minna Gallery. This has always been a fun event! So bring friends and colleagues. The more the merrier! \nMany thanks to our Event Sponsors URL:https://www.amasf.org/event/spice-up-your-thanksgiving-with-your-friends-from-the-sfama/ LOCATION:111 Minna Gallery\, 111 Minna St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/103f2724c7de5859766ef1eb080566d8.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20131029T180000 DTEND;TZID=America/Los_Angeles:20131029T210000 DTSTAMP:20260410T034615 CREATED:20170316T184314Z LAST-MODIFIED:20181116T211217Z UID:10000604-1383069600-1383080400@www.amasf.org SUMMARY:What’s the Future of Business - Architecting Brands in a New Era DESCRIPTION:SFAMA Panel Discussion\, “Building Brands in the Digital Era”\nPanelists: Brian Solis\, Scott Anderson\nModerator: Daniel Pinkham\nJoin us on Tuesday\, October 29th for a lively discussion with two notable marketing thought leaders as they share their insights on building brands in the digital era and the emerging challenges and opportunities that brands face in today’s world of connected consumers.\nOur panelists:\nBrian Solis\, consultant\, highly sought after speaker\, and author of the new book: What’s the Future of Business? Changing the Way Businesses Create Experiences.\nScott Anderson\, VP\, Outbound Marketing at Bazaarvoice\, the network that connects brands and retailers to the authentic voices of people where they shop.\nThe conversation will be moderated by Daniel Pinkham\, VP and partner at The Kenwood Group\, a multi-channel brand experience agency located in San Francisco.\nAttendees will receive Brian’s new book: What’s the Future of Business?\n  \nDate: Tuesday October 29th\n \nTime: 6:00-9:00 pm\n \nCost: Member – $35 and Non-Member $65\n \nMembers Click “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.  For help or assistance\, please email info@sfama.org\n \nWhere: CBS interactive\n           235 2nd st\n           San Francisco\, CA 94105\n \n\nSchedule: \n6:00pm Welcome\, Food\, and Networking\n6:30pm Announcements\n6:45pm Panel Discussion\n7:45pm Q & A\n8:00pm Book Signing\, Drinks & Open Networking\n9:00pm Event Ends\n\n  \nSpeaker / Panelist Bio’s \nModerator Daniel Pinkham\nVP and Creative Director\nThe Kenwood Group\n@kenwoodgroup\nDaniel Pinkham has worked with the Kenwood Group\, as VP and Creative Director to architect brand marketing\, new launches\, campaigns\, channel communications\, and corporate events for clients like Adobe\, Square Enix\, HP\, Symantec\, Infoblox\, and VMware.\n \n \n  \nBrian Solis\nPrincipal at Altimeter Group\, Speaker & Author\n@briansolis\nBrian Solis is a principal analyst at Altimeter Group. He is also an award-winning author\,prominent blogger\, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business\, marketing\, entertainment\, and culture. He works with enterprise organizations to research market trends\, disruptive technology\, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years\, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.\n  \nScott Anderson\nVice President\, Marketing Bazaarvoice\n@ScottsVoice\nScott Anderson is a 20+ year tech marketing leader who specializes in bringing global companies into the digital age. He is a change agent that believes in the power of participation and the evolving role technology plays in connecting businesses with their customers. In his current role as Vice President of Marketing at Bazaarvoice\, Scott is helping some of the most noted brands and retailers to bring authentic customer conversations to the heart of their businesses. Anderson currently oversees integrated marketing communications\, demand generation\, field marketing and operations at Bazaarvoice. Prior to Bazaarvoice\, Anderson was VP of Global Marketing for a $54 Bn division at HP. In his role\, Anderson led a number of global initiatives to evolve HP’s brand\, drive demand\, and build loyalty with customers around the globe. He was instrumental in defining and launching HP’s social strategy and approach. Prior to HP\, Anderson held a variety of marketing positions at CNN International\, Sun Microsystems\, Agilent Technologies\, Weyerhaeuser\, and Herring Newman advertising. Anderson is a frequent speaker at industry marketing events such as Syndicate\, DMA Summit\, Google\, and Dreamforce. He has been named a top digital marketer by BtoB magazine two years running. \nMany thanks to our Event Sponsors \n\n  \n\n  \n \nSFAMA Member’s Get $30 Off Regular Ticket Price\nClick “Enter promotional code” and type in your member number and then press “Apply” for special member pricing.\nFor help or assistance\, please email info@sfama.org URL:https://www.amasf.org/event/whats-the-future-of-business-architecting-brands-in-a-new-era/ LOCATION:CBS Interactive\, 235 2nd St\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2018/11/487be230cac755efa54bd0e8a3f4ee10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130919T183000 DTEND;TZID=America/Los_Angeles:20130920T170000 DTSTAMP:20260410T034615 CREATED:20170316T184143Z LAST-MODIFIED:20181116T211216Z UID:10000603-1379615400-1379696400@www.amasf.org SUMMARY:Marketing Insights from Marketing Research DESCRIPTION:Marketing Insights from Marketing Research\nTrends in marketing have continued to evolve through the use of advancing technology and the savvy connected consumer…but has direct access to a connected consumer led to deeper insight? Recent marketing trends such as gamification\, crowdsourcing\, big data analytics\, and experimental marketing have forever changed the way we conduct market research. Come hear case studies\, points of view and best practices in how companies have applied innovative research approaches to answer today’s continually evolving marketing questions.\nThe San Francisco American Marketing Association and Marketing Research Association have partnered to bring you a day of knowledge sharing\, collaboration and learning in beautiful Napa Valley. You won’t want to miss this unique opportunity to discuss\, debate and share ideas with enthusiastic\, like-minded professionals. \n———>Register Now: Scroll to Bottom of Page<——— \nDates:\nSeptember 19 – Evening Networking Event\nSeptember 20 – All day\nAgenda:\nNetworking Event (Thursday Networking Event only)\n6:30 to 8:30pm: Mansion Lounge at Silverado Resort and Spa\n$35 – Member/Non Member (early registration until Sept 1)\n$50 – Member/Non Member at the door and after Sept 1)\nThursday/Friday Event\nIncludes Thursday Networking Event\n7:30am to 4:00pm: Breakfast and lunch included with registration\nEarly Registration (Will close Sunday Sept 1)\n$100 members $125 non-members\n$150 – Member/Non Member after Sept 1st and tickets at the door\nAdmission at the door (Onsite at the event\, if tickets are still available.) \nSpeaker / Panelist Bio’s \n\nSima Vasa\nPartner & Chief Executive Officer\nA seasoned entrepreneur and leading expert in mobile data collection and innovation\, Paradigm Sample CEO Sima Vasa has deep and longstanding experience building and growing market-research businesses. In 2009 she co-founded Paradigm Sample. Prior to founding Paradigm Sample\, Vasa was a Senior Partner at Momentum Market Intelligence\, President of NPD Techworld at the NPD Group\, and Vice President of the technology division at NPD. Before joining NPD\, Vasa was the Program Manager of the IBM Market Intelligence Group who was responsible for all research related to PC servers. A former member of the Young Presidents’ Organization\, Vasa holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University. \nDyna Boen\nVice President Federated Sample\n@DynaBoen1\nAs one of the early members of the MarketTools leadership team\, Dyna is an entrepreneurial leader in the market research technology space. During her career she has worked closely with clients like General Mills\, Procter & Gamble\, Coca-Cola\, and Microsoft. Dyna knows online sample well. As one of the founding members of TrueSample\, responsible for product evangelism and VP of Business Development. She has also lead Sample Operations and Zoomerang Sample Sales\, all acquired by Survey Monkey in early 2012. Dyna is passionate about leveraging technology solutions to drive higher data quality for research. She believes technology can bring greater efficiency to the complicated and inefficient world of online sampling. She knows innovation can dramatically improve the respondent experience\, while meeting the demand of survey quotas for clients\, and margin management for researcher companies. \n Frankie Johnson\nPresident\n@frankie_johnson\n \nFrankie is the founder of Research Arts\, a qualitative research firm. She has been involved in market research\, both as a client and a practitioner for over 30 years\, personally conducting thousands of focus groups and ethnographies\, and training several leading qualitative researchers. She was among the first to do online research\, both qualitative and quantitative\, and keeps current on the new tools and approaches. She curates @QRC on Twitter and manages the QRC Flipboard magazine and QRC Week Paper.li. She is an emeritus member of the American Marketing Association and founding member of the Qualitative Research Consultants Association.      \n  \nGina Sverdlov\nConsumer Insights Analyst\nForrester Research\n@gsverdlov\nAs a consumer insights analyst at Forrester Research\, Gina focuses on consumer technology usage and adoption\, retail habits and online behaviors. She works extensively with Forrester’s Technographics® consumer database to understand the role of technology in consumers’ lives and advises companies on marketing strategies that cater to consumers’ rapidly-changing preferences and behaviors. Gina’s research agenda focuses on the future of market insights\, consumer trends\, quantitative market research techniques and behavioral economics for market insights professionals. Additionally\, she helps Forrester clients map their customer journey\, segment their customers and understand the drivers of purchase and loyalty. http://www.forrester.com/gina-sverdlov Blog: blogs.forrester.com/gina_sverdlov     \nJason Miller\nSenior Content Marketing Manager\nLinkedIn\nJason is the Senior Content Marketing Manager at Linkedin leading the content marketing and social media strategy for LinkedIn Marketing Solutions.  \nPreviously he was the Senior Manager\, Social Media Strategy at Marketo. He led the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and driving revenue. He also played a key role in developing Marketo’s content strategy by developing many of the top performing resources and most viral visual content pieces. \nBefore Marketo\, Jason spent more than ten years at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. \nWhen he is not building campaigns\, creating remarkable content\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s metal Karaoke\, and winning at Seinfeld trivia. \nMark Cook \nVP of Product\nQuri\nMark is the VP of Product at Quri\, a start up that delivers mobile consumer powered in-store intelligence to brands and retailers. Quri is changing the way in store information is collected and the way it is displayed so that clients can make decisions in real time. Prior to Quri\, Mark was VP of Products and VP of Marketing at Kodak Gallery and held executive brand\, development and product management positions.     \nSteve Genco\nWriter\, Speaker\, and Consultant\nSteve Genco is a writer\, speaker\, and consultant in the field of neuromarketing. He is co-author of Neuromarketing for Dummies (Wiley\, 2013)\, a comprehensive overview of neuromarketing science\, applications\, methodologies\, and ethics. In 2006\, he founded one of the first neuromarketing research firms\, and from 2009 to 2012 he was Chief Innovation Officer at one of the largest firms. He is currently working with Intuitive Consumer Insights\, where he focuses on neuromarketing education and consulting\, promoting his book\, and helping clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing.\nDr. Genco has over 20 years of experience as a consumer research innovator\, entrepreneur\, management consultant\, social science researcher\, and educator. Prior to entering the business world\, he was a teacher and researcher in political science\, specializing in public opinion polling. He holds a doctorate\, a master’s degree\, and a bachelor’s degree from Stanford University\, as well as a master’s degree from the University of British Columbia. \nVivian Takach\nSenior Consumer Insights Manager\nNetflix\, Inc.\nAt Netflix\, Vivian’s role as Senior Manager\, Consumer Insights comprises both quantitative and qualitative approaches and focuses on supporting the Marketing teams in North America and Europe as well as supporting research to inform decisions in product changes and new market expansion. Previous to Netflix\, Vivian has worked in marketing and consumer research functions at Universal McCann\, Dynamic Logic\, and Mattel. She has a Masters in I/O Psychology from San Francisco State University. Vivian spends her free time with her two exceptionally adorable kids\, her feisty cats and binge watching shows with her husband.   \nGreg Mishkin\nVice President of Research and Consulting\nMarket Strategies International\nGreg Mishkin is a vice president of research and consulting at Market Strategies International\, working across all divisions and serving as the company’s primary subject matter expert for the wireless communications industry. His responsibilities include managing and growing key client relationships within the Communications division while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies’ traditional market research solutions. Greg is known for turning extremely complex data into actionable insights and providing competitive advantages for his clients. He earned a master’s degree in business administration from Kennesaw State University in Kennesaw\, GA; a master’s degree in clinical psychology from University of Hartford in Hartford\, CT and a bachelor’s degree in psychology from Union College in Schenectady\, NY.  \nGina Michnowicz\nCEO\, Co-Founder\nUnion+Webster\nGina has more than 25 years experience working for companies such as Tivoli (IBM)\, Motorola\, Acuson (Siemens) in various senior leadership roles in marketing\, sales and operations. As Chief Executive Officer and Co-Founder of Union+Webster\, Gina is helping Fortune 500 clients strategize on improving customer experiences and activating customers along a connected customer journey. \nIn recent years\, Gina has conducted over 50 quantitative and qualitative research studies focusing on consumer and B2B audiences. Her strength is simplifying complex findings and developing a plan to achieve business objectives. \nIn her spare time\, Gina enjoys being a mother to her 2-year old daughter\, taking hip hop classes\, baking\, and cooking with her husband. \nChris South\nCo-Founder\, Spot Trender \nChris is the Co-Founder of Spot Trender\, an online platform for predicting video performance in the marketplace and rapidly A/B testing videos. His experience ranges from working with Fortune 500 Companies to Silicon Valley startups in the areas of engineering\, business development and product design with marketing highly integrated into each.   \nDr. David Forbes \nFounder and CEO\, Forbes Consulting Group \nDr. Forbes is the Founder and CEO of Forbes Consulting Group\, a strategic market research company representing the world’s leading brands\, and the creator of MindSight® emotional assessment technologies\, a suite of applied neuropsychological methods for understanding consumer emotion and motivation. Dr. Forbes’ groundbreaking work on MindSight® won him an ARF Great Minds award\, and he was also the recipient of the Brand Innovator Award at the 2012 World Brand Congress. Dr. Forbes is a sought-after speaker and moderator at industry conferences\, often on the topic of leveraging consumer insights into strategic business advantage. Dr. Forbes holds a Ph.D. in clinical and cognitive psychology from Clark University\, and was a member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development before beginning his career as a consultant and entrepreneur. \nAnne Claudio\nVP Research and Data Products for CBS Interactive\nhas been instrumental to CBS Interactive’s success in research methodology\, theories\, and implementing company-wide data use practices.  She has been at CBS Interactive for over 14 years\, supporting its brands across platforms in entertainment\, technology\, business\, sports\, gaming\, music\, and lifestyle categories.  With her many years of research and data experience\, Anne today is involved in driving CBS Interactive’s multi-channel strategy.  Heading up sales research\, product research\, consumer intelligence\, analytics\, and core data reporting\, she has evolved the companies business intelligence capabilities through their Trax products\, driven large scale platform migrations\, partnered with agencies to complete deep-dive studies such as Brand Sirens and Generational Media Differences\, and successfully leveraged Starch’s long-established print methodology to the online environment providing marketers a set of valuable best practices that enable them to create innovative ads engaging today’s digital media users.  The results of the first online Starch study received broad coverage in the advertising trade press and multiple speaking opportunities for CNET Networks and Ignited Minds spokespeople and Brand Sirens was presented in numerous places including IAB MIXX.  Most recently\, Anne has been focused on combining data sets to produce end to end data spectrum reporting and working with CBS Corporate research in fields such as social media monitoring and cross-platform viewing measurement.  Earlier at CBS Interactive and CNET Networks\, Anne served as vice president\, research and director\, research and sales development for the company’s entertainment division.  She holds a BS in Business Administration with a concentration in Marketing from San Francisco State University and spends weekends on dirt bikes\, working on her piece of land\, and as a mentor for Young Marines.  \nNetworking Event /Opening Reception\nThursday\, Sept. 19th – 6:30pm – 8:30pm\nEvent\nFriday Sept. 20th – 7:30 am to 4:00 pm \nHotel Information\nSilverado Resort and Spa\nMention NWMRA or SFAMA for the discounted rate\n1600 Atlas Peak Road\, Napa CA 94558 Directions | About Us | Contact Us | 707.257.0200\nDiscounted Rate: $169 Registration Link: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10715361\nReservations Toll Free: 800-532-0500\nReservations Local Phone: 707-257-0200   \nMany thanks to our Event Sponsors \n\nOpening Reception \n \n\n \nLunch Sponsors\n\n\n\n\n\n\n\n\n \n \n \n \n \n\n \n\n\n\n \n\n\n\n             \n \n\n\n\n \n \n \n \n \n \n\n \n\n\n \n Silver Sponsors \n\nBronze Sponsors URL:https://www.amasf.org/event/marketing-insights-from-marketing-research/ LOCATION:Silverado Resort & Spa\, 1600 Atlas Peak Rd\, Napa\, CA\, 94558\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/c5f93c64709b75a8a7f6bb6006c2733d.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130813T180000 DTEND;TZID=America/Los_Angeles:20130813T203000 DTSTAMP:20260410T034615 CREATED:20170318T142635Z LAST-MODIFIED:20190122T215224Z UID:10000639-1376416800-1376425800@www.amasf.org SUMMARY:Networking In The Digital Era With Porter Gale and Brian Solis DESCRIPTION:Learn from the networking pros: networking best practices with Porter Gale and Brian Solis\, together with special guest George John\, in a dynamic discussion about how to focus on your passions and reorganize your networking around your values and beliefs. \nThe SFAMA welcomes Porter Gale\, former VP of Marketing for Virgin America\, and author of this summer’s must read title “Your Network Is Your Net Worth.” Joining Porter is Brian Solis\, principal at Altimeter Group and popular speaker and author\, and George John from Rocket Fuel. With plenty of opportunity to ask questions and participate in the discussion\, you’ll come away with tips and tricks on how to build and maintain a personal network in the digital era that sets you up for success throughout your career.\nAfter the interactive discussion\, you’ll have a chance to flex your networking muscles as we turn the program into a networking party – complete with cocktails and light appetizers.\nThe event is at Kiip\, one of Fast Company’s 50 Most Innovative Companies for 2013. No sign on the building or door\, look for the 970 address on Folsom between 5th & 6th streets. Ring the buzzer and we’ll let you in.\nWhether you’re building a business\, revitalizing your career or just starting out\, you won’t want to miss one of this year’s best career and business networking events for marketers. \nBring plenty of business cards and get ready to network with the best!\nCash Bar / Light Appetizers \nWHERE: Kiip\, 970 Folsom Street (between 5th and 6th Streets)\nWHEN: Tuesday August 13\, 6:00 to 9:00pm\nAGENDA: \nIn Conversation With Porter Gale      6:00 to 7:30 pm\nNetworking & Cocktails                   7:30 to 9:00 pm\nCOST: $25members $35 non-members \nPorter Gale\nSpeaker\, Author\, Entrepreneur\n@portergale\nPorter Gale is an internationally known public speaker\, networker\, and entrepreneur with more than twenty years of experience working in marketing and advertising. From 2007 to 2011\, Porter was Vice President of Marketing at Virgin America. Prior to Virgin America\, Porter was a consultant and held the post of general manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing the Game Award by the Advertising Women of New York (AWNY) and was on AdAge’s Digital Hotlist. \nBrian Solis\nPrincipal at Altimeter Group\, Speaker & Author\n@briansolis\nBrian Solis is a principal analyst at Altimeter Group. He is also an award-winning author\, prominent blogger\, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business\, marketing\, entertainment\, and culture. He works with enterprise organizations to research market trends\, disruptive technology\, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years\, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities. \nGeorge John\nCEO Rocket Fuel\n@rocketfuelinc\nGeorge John has built a successful career by consistently generating insights and profits for marketers by analyzing huge amounts of historical data to predict response rates and target messages—helping Kraft sell more Miracle Whip\, Amazon.com sell more books\, and Wells Fargo sell more financial services.\n  \nBook Sponsor URL:https://www.amasf.org/event/networking-in-the-digital-era-with-porter-gale-and-brian-solis/ LOCATION:Kiip\, 970 Folsom Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/5d7e6658f5b929c70ff71c9dec09baab.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130725T180000 DTEND;TZID=America/Los_Angeles:20130725T203000 DTSTAMP:20260410T034615 CREATED:20170316T180651Z LAST-MODIFIED:20190122T215223Z UID:10000602-1374775200-1374784200@www.amasf.org SUMMARY:Shining the Spotlight on Our Bay Area Marketing Community DESCRIPTION:At our July 25th event the spotlight shines on our members and marketing colleagues. The SFAMA has been supporting the Bay Area Marketing community for more than 75 years. Times have changed and so have we. Join us on this very special night as we honor our past and celebrate the future. We will officially launch our new branding\, brilliantly designed and executed by San Francisco-based sponsor Unit + Partners. With our new brand\, fresh look and an energized Board of Directors\, the SFAMA is here to serve your professional needs.\nOur host\, LEWIS PR has generously donated their venue and DJ Rompa Romp will be on hand to perform while Urban Reel will be shooting the celebration. Be a part of the thriving Bay Area marketing community and network with the best and brightest. Enjoy great conversations over drinks and appetizers. Bring plenty of business cards for raffles and networking. This event promises to be one of our biggest networking events of the year! Join us! \nWhen: Thursday\, July 25\, 2013 \nTime: 6:00 p.m. – 8:30 p.m. \nWhere: The offices of LEWIS PR \n575 Market Street\, Suite 1200\, San Francisco \nCost: Free! \nAbout our sponsors: \nUNIT partners is a strategic branding and graphic design agency creating solutions that deliver on business goals & maximize profit. At UNIT\, projects flow from conception to completion through close collaboration. We believe building a successful brand is a team effort. You know your business and its needs better than anyone. And we provide the unique mix of expertise you’re looking for: Two-parts business acumen\, one-part creativity\, and supernatural communication skills. And that’s why UNIT partners.\n  \nLEWIS PR is a global digital communications agency. In addition to traditional media and analyst relations\, LEWIS specializes in social media\, digital marketing and creative services. They work with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sections\, including automotive\, consumer\, government\, healthcare\, insurance\, legal\, non-profit\, technology and telecom. LEWIS has 25 wholly owned offices across the US\, EMEA and Asia Pacific\, with regional headquarters in London\, San Francisco and Singapore. \nUrban Reel is a full service video production house located in the heart of the San Francisco Bay Area. Their experience allows them to provide creative solutions to meet their clients’ media needs. They strive to make the whole video production experience fun. It’s the reason they’re here\, because to them video is more than a profession\, it’s their passion. \n DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a Hip Hop DJ and has now transitioned into the electronic music scene and integrates both Hip Hop with EDM genres into his performances. He cites a variety of artists as musical influencers. URL:https://www.amasf.org/event/shining-the-spotlight-on-our-bay-area-marketing-community/ LOCATION:The offices of Lewis PR\, 575 Market Street#1200\, #1200\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/35e0183efa477a1aa561f05c1657702a.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130625T180000 DTEND;TZID=America/Los_Angeles:20130625T203000 DTSTAMP:20260410T034615 CREATED:20170316T180231Z LAST-MODIFIED:20190122T215223Z UID:10000601-1372183200-1372192200@www.amasf.org SUMMARY:Summer Breeze Patio Happy Hour DESCRIPTION:Summer Breeze Patio Happy Hour Enjoy the panoramic views of the Bay Bridge and downtown skyline at this very special spot along San Francisco’s waterfront. Located in the historic Hills Brothers Plaza\, our host\, Bite Global Marketing Services has graciously invited us to share their view for an evening of networking and fun. Make new friends\, catch up with colleagues and be entertained by our special Guest DJ\, Rompa Rome. Bring your friends and co-workers for an after work Happy Hour in a unique venue. This is going to be a fun evening you won’t want to miss! Oh\, and bring your business cards to win one of several raffle prizes courtesy of our host\, Bite. One more thing — bring a jacket or sweater — you know how our summers are! See you there! \nWhen: Tuesday\, June 25\, 2013 Time: 6:00-8:30 p.m Where: The offices of Bite Global Marketing Services Hills Bros. Plaza\, 345 Spear Street\, Suite 750 (at Folsom) Parking will be available at the Hills Bros. Plaza parking garage. Cost: $10 Members $15 Non-members Open Bar & Appetizers \nAbout Our Sponsors: \nBite Global Marketing Services Founded in 1995\, Bite has grown to a staff of over 300 in 15 offices around the world. They provide global marketing services to companies that are innovating in their fields. Bite offers strategy and insight\, public relations\, marketing communications\, creative and content\, as well as digital and technology products and services to clients around the world. http://www.biteglobal.com San Francisco American Marketing Association The SFAMA celebrated its 75th anniversary this year. It has served as the leading organization for professional marketers throughout the Bay Area. Members include CMOs\, product managers\, market researchers\, academics\, advertising and PR professionals who are looking to stay on top of their game through education and connecting with others within the profession. http://www.sfama.org \nAbout Our Guest DJ: DJ\, Rompa Rome is a Bay Area native who has been in the music biz since 2006. He began his career as a hip hop DJ and has now transitioned into the electronic music scene and integrates both hip hop with EDM genres into his performances. He cites a variety of artists as musical influencers. \nVenue and Event Sponsor\n \n\nEvent Registration Online for Summer Breeze Patio Happy Hour powered by Eventbrite URL:https://www.amasf.org/event/summer-breeze-patio-happy-hour/ LOCATION:Bite Communications\, 345 Spear Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c585ab38a42739746d9f6fa803e9a34.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130611T173000 DTEND;TZID=America/Los_Angeles:20130611T203000 DTSTAMP:20260410T034615 CREATED:20170316T160017Z LAST-MODIFIED:20190122T215223Z UID:10000600-1370971800-1370982600@www.amasf.org SUMMARY:2013 America's Cup: A Transformation DESCRIPTION:2013 America’s Cup: A Transformation\nThe America’s Cup is the oldest trophy in international sport\, but the 2013 America’s Cup here in San Francisco marks a major transformation. The new state-of-the-art catamarans\, the AC72s\, are capable of “flying” above the water—allowing them to travel faster than the wind\, achieving top speeds of up to 50 miles an hour. The 2013 America’s Cup is redefining professional sailing and attracting a new younger sports-minded sailing audience. There is an emphasis on technology\, from the cutting edge engineering of boats to the Emmy award winning AC LiveLine graphics embedded in live broadcasts via helicopter\, to creative mobile apps and games\, tech is everywhere. The America’s Cup is high stakes sports marketing with an international audience. Please join us for this unique opportunity to learn firsthand how the America’s Cup Event Authority and its partners are marketing this world-class sporting event. We’ll be at the beautiful South Beach Yacht Club on the Embarcadero with Bay Bridge views and networking on the deck. Space at the Yacht Club is limited and this event will definitely sell out\, so register now for one of this summer’s best marketing events in the city! \n——————->Register Now: Scroll to Bottom of Page<—————- \nDate: Tuesday June 11\nAgenda:\n5:30 to 6:15pm: New Member Orientation: come early to find out how you can take advantage of all the AMA has to offer\n6:15 to 7:00pm: Registration & Networking\, Cash Bar / Light Appetizers\n7:00 to 8:30pm: Panel Presentation\, Audience Q&A\nOnline Advance Registration(Will close Sunday June 9 at 5:00pm) $25 members $35 non-members\nAdmission At The Door (Onsite at the event if tickets are still available)\n$50 – Member/Non Member at the door\nNOTE: Online registration will close Sunday June 9 at 5:00pm. Admission is $50 onsite the evening of the event if tickets are still available.\nLocation: South Beach Yacht Club Parking on the Embarcadero is extremely limited. Please plan ahead and take BART and/or MUNI to the event. The South Beach Yacht Club is on 2nd Street at King\, right next door to the Giants Ballpark. \nModerator:\nGenny Tulloch\nProducer / Reporter\nAmerica’s Cup Event Authority\n@gennytulloch\nGenny works for the America’s Cup Event Authority as a producer and reporter\, making content for the various channels from social media to communications and PR to the live TV broadcast.  She started work with the ACEA as a commentator in between training for the Olympics\, in the women’s match racing discipline\, and started full-time in fall of 2012.\nGrowing up competing in small boats inshore\, Genny is a 10X National\, North American\, or European Champion\, was a College Sailor of the Year at Harvard University as a sophomore and 3X All-American\, then graduated in three years to train for the Olympics (and moved to San Francisco to do so).  She was also the only female on the Morning Light team\, the basis for a Disney documentary feature film about their race from LA to Hawaii.\nGenny is thrilled to be a part of this America’s Cup\, as it is such a phenomenal moment in our entire sport’s history\, and an incredible opportunity to get the mainstream audience interested in our sport.  The only thing better would be actually getting to compete on one of the teams! \nPanelists:\nChristine Belanger\nCorporate Events Director\nLouis Vuitton Cup\nBorn in Paris\, France\, Christine Studied Maths & Physics at KCMO University in the US and graduated from Language School in France as interpreter/translator (English and German). She began her career at Hermès Perfumes in the Export department working there for 2 years. Later joining the LVMH group\, starting with Christian Dior Perfumes & Cosmetics in the International Communication Department\, then moving on to Moët & Chandon for 6 years in Special Events Organization and Public Relations Activities worldwide.\nChristine’s first experience with the America’s Cup was in 1986/1987. Eventually joining Louis Vuitton as Director of the Louis Vuitton Cup\, based successively in San Diego (US) 1992-1995\, Auckland (New Zealand) 1999-2003 and Valencia (Spain) 2004-2008 and San Francisco. Later becoming the Director of the Board of WSTA\, in charge of the Organization of the Louis Vuitton Trophy (Nice\, Auckland\, La Maddalena\, Dubai) in 2009/2010. Now Ms. Belanger is Responsible for the Organization of all the Louis Vuitton Classic Events (vintage car rallies and Concours d’Elegance Automobile). \nPetra Carran\nDirector of Marketing America’s Cup Event Authority\n@americascup\n Petra joined the America’s Cup Event Authority in December 2012 as the Director of Marketing. She is responsible for development and delivery of the 2013 America’s Cup marketing plan – maximizing the “turn up and tune in” audience for San Francisco’s Summer of Racing. Prior to joining ACEA Petra worked with Visa Inc. as their London 2012 Project Manager. She learnt her craft at IMG\, where she worked as a Sponsorship Consultant for seven years\, driving global brands to maximize their sponsorship ROI. Petra has a strong international sports event background; working on the past four Olympic and Paralympic Games (London 2012\, Vancouver 2010\, Beijing 2008 and Torino 2006)\, 2010 FIFA World Cup South Africa\, Rugby World Cup 2003 and a plethora of tennis and golf events. As a UK resident Petra relocated to San Francisco for the America’s Cup. She is a passionate sailor who competes alongside her husband – who was marginally more annoyed at losing his crew for a year than a wife.   \nLaurent du Roure\nDirector\, Sponsorship\, Brand and Events\nOracle Team USA\nLaurent is the Director of Sponsorship\, Brand and Events for Oracle Team USA\, the defender for the 34th America’s Cup.  Previously he held positions with BMW Oracle Racing and America’s Cup Management as Marketing Manager and Sponsor Relations and Brand Manager respectively.\nHe holds an MBA and dual citizenship with the United States and France. \nJessie Giordano\nBusiness Development Director\nSportsMark Management Group\n@jessie_lamb\nAs Business Development Director\, Jessie is currently focused on SportsMark’s domestic business and serves as the project lead on strategic consulting projects. Jessie currently is the primary client contact for SportsMark’s relationship with the America’s Cup Event Authority as the Official Corporate Hospitality Management Partner for the 34 America’s Cup\, as well as MATCH Hospitality as their exclusive sales agent in the USA for the 2014 FIFA World Cup Brazil. Jessie has been with SportsMark for six years and has significant experience in account management\, sports marketing and consulting and event operations. Her passion for sports also fueled her to pursue a Master’s Degree from Ohio University’s renowned Sports Administration Program. \nSara Hunt\nVice President Giants Enterprises\n@CalSara21\nSara Hunt is responsible for the management of all non-baseball events at AT&T Park. She has produced a variety of events including the Giants’ 2010 World Series Parade and Civic Celebration\, major rock concerts\, international soccer matches\, collegiate football bowl games\, and a variety of corporate events. Ms. Hunt also manages the San Francisco Giants’ spring training franchise in Arizona\, and acts as the company liaison to external organizations including San Francisco’s labor unions\, the Entertainment Commission\, and the Port and City agencies as it pertains to special events and facility programming. Sara is currently the project manager for all Ticketed Spectator Experience for the 34 America’s Cup. Sara will oversee that viewing opportunities both on land and on water\, and will be responsible for the marketing of all direct to consumer America’s Cup related events. \nJane Sullivan\nAmerica’s Cup Communications Director\nOffice of Economic and Workforce Development\, City and County of San Francisco\n@janesullivanac\nJane Sullivan is the Communications Director for the America’s Cup project in the Office of Economic and Workforce Development of Mayor Edwin Lee of San Francisco.\nPreviously Sullivan was the Marketing and Communications Manager for the San Francisco International Airport (SFO) where she launched SFO’s marketing and communications department after the successful opening of the International Terminal in 2000.\nSullivan worked in the SF Bay Area for media outlets\, politicians and several commercial and non-profit organizations before joining SFO in 1998. She lives in San Francisco’s Dogpatch neighborhood with her husband\, two dogs and teen daughter. \nMany Thanks to Our Event Sponsor! URL:https://www.amasf.org/event/2013-americas-cup-a-transformation/ LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b70e408d40a3ce92985a2c7672453f38.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130423T183000 DTEND;TZID=America/Los_Angeles:20130423T203000 DTSTAMP:20260410T034615 CREATED:20170316T155303Z LAST-MODIFIED:20190122T215222Z UID:10000598-1366741800-1366749000@www.amasf.org SUMMARY:Marketing Automation: Mindless or Mindful? DESCRIPTION:Marketing automation doesn’t have to be the “big bad evil” of simply serving automatic messages to your prospects and customers hoping something will stick. But it’s not an instant fix for your campaigns gone awry\, either. Effective use of marketing automation technologies takes a strategic\, thoughtful approach\, just like all of your other marketing tools and activities. With the right strategy\, it can help you create marketing campaigns your customers will actually appreciate and react to. Join the SFAMA and your fellow marketers for another great evening of discussion and discovery\, and a lively panel debate with Bay Area leaders in marketing technology. Cash bar. Light appetizers will be provided. \nDate: Tuesday\, April 23\, 2013\nTime: 6:30 to 8:30pm\nLocation: SPUR | 654 Mission Street San Francisco\, CA 94105-4015 \n#SFAMA\nFollow us at: @SFAMA \nModerator:\nJanet Fouts Speaker\, Author & Marketing Strategist\nhttp://www.janetfouts.com\n@jfouts\nJanet Fouts is a marketing strategist\, author\, speaker and entrepreneur. Her books on marketing and social media draw on more than 15 years of experience in online marketing and social media\, working in the trenches with businesses of all sizes. In addition to her social media coaching practice\, Janet is CEO of Tatu Digital Media\, a San Jose digital marketing agency\, and the founder and host of the popular weekly Google+ show The Friday Hangout.\n  \nPanelists: \nKim Stiglitz Director of Content Marketing\nVertical Response http://www.verticalresponse.com\n@Stiggy1\n@VR4SmallBiz\nKim Stiglitz is the director of content marketing at VerticalResponse. Prior to this role\, she was the company’s lifecycle marketing director. Kim brings nearly two decades of experience in communications\, marketing and branding\, working with both small startups and one of the nation’s largest retailers. She frequently presents at industry events including Social Biz World\, Social Media Alliance\, the Internet Marketing Conference\, Email Evolution Conference and various VerticalResponse user seminars. She was also a finalist for Mentor of the Year in the 2011 and 2010 Stevie Awards for Women in Business. \nJason Miller Social Media Strategist\nContent Creator\, Marketo\nhttp://www.marketo.com\n@JasonMillerCA\n@marketo\nJason Miller is the social media strategist at Marketo. He is responsible for leading the company’s social media efforts by increasing engagement\, optimizing for lead generation\, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns\, writing blogs\, and tracking the ROI of social\, he is winning awards as a concert photographer\, singing 80’s hair metal Karaoke\, and winning at Seinfeld trivia. http://www.youtube.com/watch?v=rqDq5UNudCs \nDavid Mitroff Founder and Chief Consultant\nPiedmont Avenue Consulting\nhttp://www.davidmitroff.com\n@David Mitroff\nDavid Mitroff\, Ph.D.\, a Constant Contact Local Expert\, is a business consultant\, keynote speaker\, super connector\, change agent\, Social Media expert\, author\, sales leader and relationship manager with more than 15 years of diverse experience in the technology\, business\, legal\, financial\, retail\, government\, academic\, and healthcare environments. David works with small and medium sized clients including restaurants\, franchises\, retail specialty stores\, professional services firms\, high-growth start-up companies\, real estate agencies\, and individual entrepreneurs. \nSean Shoffstall COO & Partner\nOzone http://www.ozoneonline.com\n@shoffstall\n@Ozone_SF\nWith almost 20 years of demand generation experience\, Sean takes pride in staying on top of the latest technology trends. His obsession with cutting edge technology has helped Ozone provide measurable\, award-winning results to Fortune 500 clients and global brands like Autodesk\, Medtronic\, and Siemens by utilizing the latest innovations like Matrix-Based Lead Generation (which he co-created with Ozone President\, Joel Lockwood) and responsive design within emails and landing pages. It’s all part of the Ozone philosophy of Quantifiable Creativity ™. An accomplished author and sought after speaker\, Sean is also a committed triathlete and marathon runner. If you asked him\, Sean would tell you his greatest accomplishment is his daughter. \nLindsay Mahoney \nDirector\, Marketing Communications\, Silverpop \nhttp://www.silverpop.com \n@Lindsay200 \n@Silverpop\nLindsay Mahoney brings 10 years of marketing and public relations experience to Silverpop as the company’s Director of Marketing Communications.  In her role she is responsible for leading the overall strategy for the company’s marketing programs that are built to enhance the company’s brand and product image through the corporate website\, advertising\, digital marketing\, social media and events. Prior to her role at Silverpop\, she ran marketing for online manufacturing marketplace\, MFG.com. In her role she was responsible for the company’s overall global marketing strategy and assisted in the company’s global expansion into Europe and Asia. Before MFG.com\, Lindsay worked at global public relations firm\, Porter Novelli\, and worked on several high-tech accounts including Hewlett-Packard\, Infor Global Solutions and Quark.\n  URL:https://www.amasf.org/event/marketing-automation-mindless-or-mindful/ LOCATION:SPUR\, 654 Mission Street\, San Francisco\, CA\, 94105\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/519b032b0a499e389b1315bc0058bfba.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20130326T183000 DTEND;TZID=America/Los_Angeles:20130326T203000 DTSTAMP:20260410T034615 CREATED:20170316T155617Z LAST-MODIFIED:20190122T215222Z UID:10000599-1364322600-1364329800@www.amasf.org SUMMARY:Mobile Marketing:It's Changing Everything DESCRIPTION:Mobile access to everything online.   Consumers “snacking” on content no matter where they are. Services available 24/7. There is a fundamental shift taking place in how consumers discover and purchase new products and services\, and it’s changing everything for marketers. And yet 55% of marketers report they still don’t have an effective mobile marketing strategy. Even for those who might have a strategy\, they lack adequate resources\, staffing and expertise.\nDo you know the best way to reach and engage your mobile audience? Do you know exactly what works and what doesn’t? The March SFAMA event brings together an expert panel of mobile marketers to discuss current trends and share best practices on how to leverage and optimize mobile platforms.\nJoin the SFAMA and your fellow marketers for another great evening of networking\, sharing strategies and tactics\, and a dynamic discussion with leading industry marketers.\nWhen: Tuesday\, March 26  6:30 to 8:30pm\nWhere: Resource Interactive http://www.resource.com \, 303 2nd Street San Francisco\, CA 94105\nCash bar. Light appetizers will be provided.\nTweet this event: #SFAMA\nFollow us at: @SFAMA \n\nModerator\nJustin Levy Speaker\nAuthor & Senior Social Communications Manager at Citrix Online\n http://justinrlevy.com/\n@justinlevy\nJustin Levy is the Senior Social Communications Manager at Citrix Online where he helps to develop and execute social media strategies as part of the corporate communications team. Prior to joining Citrix Online\, Justin was an Executive Director at New Marketing Labs\, a social media and digital communications agency. Justin worked with clients ranging from Fortune 500 brands to small-to-medium sized businesses including: Cisco\, SAS\, Sony\, PepsiCo\, Microsoft\, The Henry Ford\, Rainforest Beverages and several others.\nJustin is a sought-after public speaker on marketing and technology\, and the bestselling author of “Facebook Marketing: Designing Your Next Marketing Campaign”. He writes and creates media of all kinds at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5\,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com\, a blog focusing on teaching readers cooking techniques\, tips and recipes\, as well as the editor-in-chief at workshifting.com\, a blog dedicated to the mobile and diversified workforce. \n\nPanelists\nStephen Burke\nVP\, Mobile and Managing Director\, Western Region – Resource Interactive\nhttp://www.resource.com\nThe leader of Resource’s Mobile Practice\, Stephen Burke has more than 20 years experience leading teams in the development of mobile applications and services in the US\, Japan\, Europe\, and SE Asia. In the 1990s he built Sony Wireless\, a subsidiary of Sony Corporation\, into a billion dollar division with the development and launch of CDMA handsets (Verizon\, Sprint\, many others).With Sony he led the development of the first client-server Mobile Web platform\, launched by Sprint PCS in 1997 in advance of the WAP standard.\nFrom 1999-2009 Burke built and led venture-backed mobile startups that pioneered Mobile Video (PacketVideo\, acquired by NTT DoCoMo\, Japan’s largest operator)\, Mobile Web (Openwave)\, Mobile Social Networking (mbuzzy.com acquired by SendMe)\, Mobile Search (MCN\, acquired by OPT Inc. of Japan). He has numerous connections with CEOs of leading mobile startups\, and is a featured speaker at industry events. At Resource he has defined and delivered more than $10 million in mobile applications and services projects in the past two years.\nBurke is concurrently the Managing Director of the Resource Western Region\, based in San Francisco\, where his team serves clients like HP\, Autodesk\, Adobe\, Care Innovations\, and Clorox. \n\nWill Decker\nVP\, Mobile Commercial Banking\nhttp://www.wellsfargo.com\nWill Decker is a Vice President with Wells Fargo and head of product marketing and a lead product manager for mobile services for commercial customers. Will has over 12 years of mobile technology and financial services experience. Prior to Wells Fargo\, he spent two years in Yahoo! Mobile\, at the time the largest global mobile audience\, where he developed the first partnerships with app stores\, organized client and agency deep-dives\, and established a retail distribution and marketing channel with key partners. Will has a BA in Mathematics from UC Berkeley and an MBA from the University of Chicago. \n\nMaryam Motamedi\nProduct Marketing Manager\, Cross-Platform Measurement\,\nQuantcast http://www.quantcast.com\n@Merry_Yam\n@Quantcast  \nMaryam Motamedi comes with almost a decade of international industry experience\, and has been working in digital advertising\, analytics\, and cross-platform measurement since 2005. Having worked globally on both the advertiser and publisher sides\, Maryam has a unique perspective on the state of mobile marketing\, and the considerations therein. Maryam is a former Yahoo! and worked on the Yahoo! Web Analytics product from 2007-09 and then joined the B2B marketing team. She has a great passion for technology and human behavior\, which brings her to her current role in Product Marketing for Cross-Platform Measurement at Quantcast. Prior to Quantcast\, Maryam was Sr. Product Marketing Manager at InMobi in San Francisco\, focusing on Rich Media and HTML5 ad production for both mobile web and mobile apps. She has also worked in connected TV advertising\, B2B digital Marketing\, international marketing and technical account management. \n\nCrid Yu\nVice President and Managing Director\, North America\,\nInMobi http://www.inmobi.com@inmobi\nCrid Yu is Vice President and Managing Director\, North America for InMobi\, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously\, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google’s US Display Business\, and was also a key member of the management team in Asia Pacific\, where he established Google’s operations in China\, Hong Kong\, and Korea. In his role as SVP\, Strategic Partnerships at Demand Media\, he developed partnerships that expanded distribution and increased revenue. Prior to his career in digital media\, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.   \nMany Thanks to Our Event Sponsors! \n\nVenue Sponsor \n \nFuture-Proof \nMobile Survey Technology URL:https://www.amasf.org/event/mobile-marketingits-changing-everything/ LOCATION:Resource Interactive\, 303 2nd St\, San Francisco\, CA\, 94107\, United States CATEGORIES:AMA SF Events ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4d489b322119ff4d9a9bd0855d0f19f2.jpg END:VEVENT END:VCALENDAR