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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161206T170000
DTEND;TZID=America/Los_Angeles:20161206T190000
DTSTAMP:20260410T032459
CREATED:20161130T222345Z
LAST-MODIFIED:20180213T113631Z
UID:10000551-1481043600-1481050800@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nWhen: Tuesday\, December 6\, 5pm ­ 7pm \nWhere: Il Fornaio\, 1265 Battery St\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark/
LOCATION:Il Fornaio\, 1265 Battery St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161117T180000
DTEND;TZID=America/Los_Angeles:20161117T203000
DTSTAMP:20260410T032459
CREATED:20170318T145921Z
LAST-MODIFIED:20181116T212823Z
UID:10000650-1479405600-1479414600@www.amasf.org
SUMMARY:Grace Meets Grit: Leadership Lessons from Author and Executive Coach Daina Middleton
DESCRIPTION:Join the sfAMA on November 17\, 2016 to meet international speaker and leadership behavior expert Daina Middleton\, as she shares the lessons from her new book Grace Meets Grit: How to Bring Out the Remarkable\, Courageous Leader Within. Attendees will learn about leadership styles and strategies\, and how to drive actionable behavioral change for leaders in the workplace. Daina will draw from her experience as a marketing executive at Twitter and HP\, as well as her tenure as CEO of Performics\, in addition to her current roles as an executive coach and organizational transformation consultant.\nAbout Daina Middleton: \n	With her roots in the ranches of the American West\, Daina Middleton (@DainaMiddleton) does not lack for grit. Throughout her career\, she used this grit\, along with grace\, to forge her own path to become an accomplished executive and thought leader in global marketing. During her 16-year tenure at Hewlett-Packard\, Daina led Global Advertising for the Imaging and Printing Group where she pioneered digital marketing. She went on to become Global CEO of Performics\, the largest performance marketing company in the world\, and most recently ran Global Business Marketing at Twitter. She is now an organizational transformation expert\, executive coach\, and international speaker.\n\nWith three decades of hands-on business experience as a proven leader and CEO\, she currently works with executives from large and small companies who seek to take their business to the next level and understand the importance of leadership development that accompanies success. Middleton has authored two books\, her most recent\, Grace Meets Grit: How to Bring Out The Remarkable\, Courageous Leader Within (Bibliomotion\, 2016)\, written to drive actionable behavioral change for women in the workplace\, and before that\, Marketing in the Participation Age: A Guide to Motivating People to Join\, Share\, Take Part\, Connect\, and Engage (Wiley\, 2012). Middleton’s work has been published in Forbes\, Fast Company\, The Huffington Post\, Ad Week\, and she has appeared on CNBC. She has been named one of Mobile Marketer’s Mobile Women to Watch\, and in 2013 received the Gold Stevie® Award in the Executive of the Year – Advertising\, Marketing and Public Relations category\, in the 10th annual Stevie Awards for Women in Business. Middleton also serves as a director on the boards of Marin Software and Healthwise.\nFind more at: \n	http://dainamiddleton.com/books/grace-meets-grit/\n	https://twitter.com/DainaMiddleton \n	https://www.linkedin.com/in/dainamiddleton \n	https://www.facebook.com/DainaMiddletonGraceMeetsGrit/?fref=ts\n\nBeverage Sponsor:\n\nFood Sponsor:
URL:https://www.amasf.org/event/grace-meets-grit-leadership-lessons-from-author-and-executive-coach-daina-middleton/
LOCATION:PAN Communications\, 100 California Street#725\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/495f9c8905e68d9d5d9b3fb2da13a4b3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161025T170000
DTEND;TZID=America/Los_Angeles:20161025T190000
DTSTAMP:20260410T032459
CREATED:20170318T145516Z
LAST-MODIFIED:20180213T113631Z
UID:10000645-1477414800-1477422000@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nMeet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, October 25\, 5pm ­ 7pm \nWhere: Harper & Rye\, 1695 Polk St\, San Francisco\, CA 94109  \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself! \nLocation Sponsor: \n \nBeverage Sponsor:Workbox: San Francisco-based website design\, development and online marketing.
URL:https://www.amasf.org/event/be-the-spark-5/
LOCATION:Harper & Rye\, 1695 Polk St\, San Francisco\, CA\, 94109 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160927T170000
DTEND;TZID=America/Los_Angeles:20160927T190000
DTSTAMP:20260410T032459
CREATED:20170318T145311Z
LAST-MODIFIED:20180213T113632Z
UID:10000644-1474995600-1475002800@www.amasf.org
SUMMARY:Be The Spark
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nMeet the sfAMA team and find out about the many exciting volunteer opportunities now available at the sfAMA. The first $250 of drinks is on us! \nBecome a volunteer! \nWhen: Tuesday\, September 27\, 5pm ­ 7pm \nWhere: Il Fornaio San Francisco\, 1265 Battery Street\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-4/
LOCATION:CA
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160830T170000
DTEND;TZID=America/Los_Angeles:20160830T200000
DTSTAMP:20260410T032459
CREATED:20170318T145114Z
LAST-MODIFIED:20180213T113632Z
UID:10000643-1472576400-1472587200@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nCome out to Pier 23 Cafe\, Pier 23 in San Francisco on Tuesday\, August 30 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, August 30\, 5pm ­ 7pm \nWhere: Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-3/
LOCATION:Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160721T180000
DTEND;TZID=America/Los_Angeles:20160721T210000
DTSTAMP:20260410T032459
CREATED:20170318T145917Z
LAST-MODIFIED:20181116T212820Z
UID:10000649-1469124000-1469134800@www.amasf.org
SUMMARY:Mix It Up!
DESCRIPTION:Mix it Up! on July 21 with sfAMA\, Greater San Francisco Ad Club and SFBig. \nMingle and network with the best of the best of the San Francisco Bay Area marketing and advertising community while enjoying quality food and award winning Mendocino wines and spirits.\nFrom classics to creative spin\, mixologists from the Cocktail Camp will craft your cocktails while you watch. Ask and they deliver.\nWorld class products from Craft Distillers (producers of the famous Germaine Robin Brandy)\, Greenway Distillers (producers of Mendocino’s artisan hand crafted whiskeys\, vodkas\, and gins\, to name a few) and Seebass Family Vineyards will be available at two open bars for your complete enjoyment.\nTicket includes open bar\, free tastings of spirits and wine\, paired with amazing food prepared by trained and experienced Wine Country Fusion Chef Taj McMinn.\nSponsors: Greenway Distillers\, Craft Distillers\, Seebass Vineyards and The Cocktail Camp.
URL:https://www.amasf.org/event/mix-it-up/
LOCATION:Ketchum Food Studio\, 1050 Battery Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2950e142353311f405a3db0115c87f64.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160628T170000
DTEND;TZID=America/Los_Angeles:20160628T190000
DTSTAMP:20260410T032459
CREATED:20170318T144445Z
LAST-MODIFIED:20180213T113632Z
UID:10000642-1467133200-1467140400@www.amasf.org
SUMMARY:Be the Spark!
DESCRIPTION:sfAMA Volunteer Night: Let’s start something together!\nAre you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nCome out to the Wreck Room in San Francisco on Tuesday\, June 28 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, June 28\, 5pm ­ 7pm \nWhere: Wreck Room\, 1390 California St. San Francisco\, CA 94109 \nPrice: FREE! \nFeatured Opportunities:\nSocial Media Channel Manager. More than just posting! Help us improve our social presence by developing social strategy\, optimizing our social media accounts\, and gathering data behind what drives event registrations. \nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-2/
LOCATION:Wreck Room\, 1390 California St. \, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/volnite_websiteemail.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160622T180000
DTEND;TZID=America/Los_Angeles:20160622T210000
DTSTAMP:20260410T032459
CREATED:20170318T145906Z
LAST-MODIFIED:20181116T212817Z
UID:10000648-1466618400-1466629200@www.amasf.org
SUMMARY:Disrupting Digital: Insights into the Future of Business Marketing
DESCRIPTION:R “Ray” Wang is the Principal Analyst\, Founder\, and Chairman of Silicon Valley based Constellation Research\, Inc.  He’s also the author of the popular business strategy and technology blog A Software Insider’s Point of View. With 10s of millions of page views per year\, this blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands\, enterprises and organizations. Wang has held executive roles in product\, marketing\, strategy and consulting at companies such as Forrester Research\, Oracle\, PeopleSoft\, Deloitte\, Ernst & Young and Johns Hopkins Hospital.\nHis best-selling book Disrupting Digital Business provides insights on why 52% of the Fortune 500 have been merged\, acquired\, gone bankrupt or fallen off the list since 2000. The impact of digital disruption is real. However\, it is not the technologies that drive this change. It’s a shift in how new business models are created.\nWang is a dynamic keynote speaker and business strategist working with clients on digital\, innovation\, business model design\, engagement strategies\, customer experience\, matrix commerce and big data. His research firm advises Global 2000 companies on the future\, business strategy and disruptive technology adoption. Ray is a regular contributor to Harvard Business Review and often quoted in The Wall Street Journal\, Forbes\, Bloomberg\, CNBC TV\, Reuters\, IDG News Service and other global media outlets.  Wang has thrice won the prestigious Institute of Industry Analyst Relations (IIAR) Analyst of the Year Award.\nEvent Sponsor:
URL:https://www.amasf.org/event/disrupting-digital-insights-into-the-future-of-business-marketing/
LOCATION:DG717\, 717 Market St. #100 San Francisco\, CA 717 Market St. #100\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/060e938a9b5cfc93fb6c663101e221dc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160512T180000
DTEND;TZID=America/Los_Angeles:20160512T210000
DTSTAMP:20260410T032459
CREATED:20170318T145858Z
LAST-MODIFIED:20181116T212815Z
UID:10000647-1463076000-1463086800@www.amasf.org
SUMMARY:sfAMA Speakeasy
DESCRIPTION:Conversation is great – just watch what you say! Come join the sfAMA on Wednesday\, May 18th for an evening of networking and carefully-constructed sentences!\nEvery participant is given a beaded necklace upon entry\, and every 20 minutes a new forbidden word will be announced. If any participant hears another saying the forbidden word\, the one who spoke the word must give his/her beads to the other person. Whoever has the most beaded necklaces at the end of the night wins a prize. Can you network without using certain words? We can’t wait to see you there – but shh! Watch your words!\nDon’t forget your business cards! There will be 2 prize drawings throughout of the event.\nAdmission includes appetizers / cash bar\n \nWhen: Thursday\, May 12\, 2016\nTime: 6:00pm – 9:00pm \nWhere: Cigar Bar & Grill\n \nPrice: \nSFAMA Members: $15 \nNon-Members: $20\n \nNOTE: \nSmoking is only allowed in the patio area. No smoking is allowed inside the building. The sfAMA has reserved The Parlor Room of The Cigar Bar.
URL:https://www.amasf.org/event/sfama-speakeasy/
LOCATION:Cigar Bar & Grill\, 850 Montgomery St.\, San Francisco\, CA\, 94113\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/d5aa0648500976537367514c49499002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160505T173000
DTEND;TZID=America/Los_Angeles:20160505T210000
DTSTAMP:20260410T032459
CREATED:20170318T144242Z
LAST-MODIFIED:20180213T114214Z
UID:10000641-1462469400-1462482000@www.amasf.org
SUMMARY:Taste of the City and Project Open Hand Volunteer Event
DESCRIPTION:Check back for more information on how to volunteer with the us at the upcoming Taste of the City event supporting Project Open Hand.
URL:https://www.amasf.org/event/taste-city-project-open-hand-volunteer-event/
LOCATION:San Francisco City Hall
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160427T113000
DTEND;TZID=America/Los_Angeles:20160427T133000
DTSTAMP:20260410T032459
CREATED:20170318T144101Z
LAST-MODIFIED:20180213T113632Z
UID:10000640-1461756600-1461763800@www.amasf.org
SUMMARY:Lunch-n-Learn: Using Data To Make Informed Decisions About Your Web Content
DESCRIPTION:Planning for\, producing\, and maintaining high-quality\, high-performing content begins with understanding what you have. In this informal session\, we will look at how you can assess the quantity\, type\, and quality of the content on your website in order to make informed decisions about what to keep\, what to improve\, and what to create. We’ll also talk about how to build in governance processes to ensure ongoing content consistency and quality. \nThe Content Wrangler\, San Francisco American Marketing Association invite you to a lunch-n-learn with Paula Ladenburg Land\, an accomplished content marketer and author.  \nThree things you will learn: \n\nHow to inventory web content and derive insights\nHow to audit content against business and user goals\nHow to operationalize content excellence\n\nSpecial bonus: \nAll attendees will receive a free copy of Paula’s book\, Content Inventories and Audits: A Handbook\, as well as a free 5000-page content inventory using the Content Analysis Tool (CAT). \nAbout Paula Ladenburg Land:\nPaula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content\, she develops content strategies and implementation plans for private clients such as REI\, Costco\, F5 Networks\, NetApp\, and GHX\, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight\, she is the impetus behind the development of CAT\, the Content Analysis Tool\, which creates automated content inventories. Prior to her current ventures\, Paula was content strategy lead in the Seattle office of Razorfish. \nReserve your seat today for this exclusive lunch-and-learn. \nDate: April 27\nTime: 11:30AM – 1:30PM\nGift: Free copy of Paula Land’s latest book\, “Content Audits and Inventories” AND a free trial of the Content Analysis Tool (CAT)\nLocation: IBM 425 Market Street\nPrice: $15 (includes lunch)\n\nhttp://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/events/228612661/ \nsfAMA is proud to co-host this event with The Content Wrangler
URL:https://www.amasf.org/event/lunch-n-learn-using-data-make-informed-decisions-web-content/
LOCATION:IBM\, 425 Market Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2017/03/content-inventories-content-audits.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160316T113000
DTEND;TZID=America/Los_Angeles:20160316T133000
DTSTAMP:20260410T032459
CREATED:20170318T141031Z
LAST-MODIFIED:20180213T113632Z
UID:10000638-1458127800-1458135000@www.amasf.org
SUMMARY:Lunch-n-Learn: SEO\, Simplified for Short Attention Spans
DESCRIPTION:Could there possibly be a marketing subject with more BS circling around it? No wonder most marketers shudder at the thought of decoding search engine optimization. The Content Wrangler and San Francisco Content Strategy / Content Marketing Professionals invite you to a lunch-n-learn with Barry Feldman\, an accomplished content marketer and author. Feldman will cut through the crap and tell you precisely what you need to know to understand how to generate website traffic and leads with the essential principles of search engine optimization.  Feldman will teach you:  \n\nWhy SEO is important for your long-term success (and why it’s not the hairy beast you think)\nHow to optimize your content like an expert\nHow to get your blog posts presented on the first page of Google\n\nSpecial bonus:  The first 50 registrants receive a complimentary copy of Barry’s new book\, SEO Simplified for Short Attention Spans. About Barry Feldman  Barry has been a copywriter and creative director forever and a leading blogger and content marketing specialist for the past five years. Barry discovered the power of search and how to make it the leading source of traffic to his blog. Barry is a marketing consultant\, podcaster and voice of authority in SEO\, content marketing\, conversion copywriting\, social media marketing and personal branding. He works with companies all over the glob to plan and create content that matters\, guiding clients in their efforts to drive more traffic\, leads and sales via digital marketing. LinkedIn and Inc. are among the many media to recognize Barry as a top influencer in social media and blogging. Reserve your seat today for this exclusive lunch-and-learn. \nDate: March 16 — 11:30AM – 1:30PM\nPresenter: Barry Feldman\, Feldman Creative\nGift: Free copy of Barry Feldman’s latest book\, “SEO\, Simplified for Short Attention Spans”\nLocation: IBM 425 Market Street\nPrice: $15 (includes lunch)\nhttp://www.meetup.com/San-Francisco-Content-Strategy-Content-Marketing-Pros-Meetup/events/228714690/   sfAMA is proud to co-host this event with The Content Wrangler
URL:https://www.amasf.org/event/lunch-n-learn-seo-simplified-short-attention-spans/
LOCATION:IBM\, 425 Market Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160226T180000
DTEND;TZID=America/Los_Angeles:20160226T210000
DTSTAMP:20260410T032459
CREATED:20170318T135809Z
LAST-MODIFIED:20181116T212712Z
UID:10000636-1456509600-1456520400@www.amasf.org
SUMMARY:Pistachio and Pints with the sfAMA
DESCRIPTION:Does there need to be a reason to want to bring Bay Area marketers together? We have one for you – let’s celebrate national pistachio day together! Join the sfAMA on Friday\, February 26th for an evening of networking and culture at San Francisco’s top art venue\, 111 Minna Gallery. And even if you don’t like pistachios\, there will be plenty of drinks\, food and conversations to keep you entertained. We can’t wait to see you there!\nAdmission includes appetizers / cash bar
URL:https://www.amasf.org/event/pistachio-and-pints-with-the-sfama/
LOCATION:111 Minna\, 111 Minna Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160127T180000
DTEND;TZID=America/Los_Angeles:20160127T210000
DTSTAMP:20260410T032459
CREATED:20170318T135432Z
LAST-MODIFIED:20181116T212709Z
UID:10000635-1453917600-1453928400@www.amasf.org
SUMMARY:The Digital Transformation: Helping Your Company Thrive in the Digital Era
DESCRIPTION:Every year new concepts and trends are introduced. It’s hard to stay up to speed as the digital landscape is continually transforming.  Make your resolution now and learn how to help your company Thrive in the Digital Era with this insightful presentation. It’s January\, and time for our annual check in with Charlene Li.  Yes\, she’s back for her 7th year by popular demand.\nCharlene Li is the founder and CEO of Altimeter Group and co-author of the critically acclaimed\, bestselling book Groundswell. A foremost experts on social media and technologies and a consultant on leadership\, strategy\, social technologies\, interactive media\, and marketing.\nCome listen and learn about trends and perspectives that can be incorporated into your work\, meet new people and toast the New Year.\nBar sponsored by Roya Spirit\nFood sponsored by Ladle & Leaf
URL:https://www.amasf.org/event/the-digital-transformation-helping-your-company-thrive-in-the-digital-era/
LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151203T180000
DTEND;TZID=America/Los_Angeles:20151203T210000
DTSTAMP:20260410T032459
CREATED:20170318T135424Z
LAST-MODIFIED:20181116T212505Z
UID:10000634-1449165600-1449176400@www.amasf.org
SUMMARY:Jingle & Mingle with the sfAMA and Social Media Club
DESCRIPTION:We have united forces to bring to you Bay Area marketers and social media butterflies an evening of delicious cocktails\, beats and ambiance at one of San Francisco’s most stylish venues\, Mr. Smith’s. So why don’t you throw on your festive attire and join us to kick-off the holiday season with your friends at the sfAMA and  the San Francisco Chapter of Social Media Club? We can’t wait to see you there!\n6pm-7pm – Open Bar
URL:https://www.amasf.org/event/jingle-mingle-with-the-sfama-and-social-media-club/
LOCATION:Mr. Smith’s\, 34 7th Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151110T180000
DTEND;TZID=America/Los_Angeles:20151110T210000
DTSTAMP:20260410T032459
CREATED:20170318T140706Z
LAST-MODIFIED:20180213T113632Z
UID:10000637-1447178400-1447189200@www.amasf.org
SUMMARY:Marketing Luminaries Meet
DESCRIPTION:It’s a special night for Who’s Who in marketing hosted by Twitter\, moderated by CEO of the American Marketing Association\, Russ Klein\, and featuring an introduction by noted analyst Jeremiah Owyang. On the heels of the inaugural sfAMA Masters Council\, this invitation-only event will give attendees the opportunity to network with other high-level marketers while gaining important insights from the panel of industry influencers. Additionally\, the first 100 attendees will receive “Aaker on Branding: 20 Principles that Drive Success\,” an indispensable book by panelist David Aaker. We’ve assembled an amazing panel of marketing luminaries to discuss the future of branding in the wildly complicated marketplace that is around the corner. In a free-flowing discussion\, the panelists will talk about key topics such as branding\, the Internet of Things\, staying connected and what it means to live and market in the smart-everything economy. Following up the panel\, sfAMA Masters Council sponsor VentureBeat will share new revelations about the future of Mobile’s impact on brand marketers. The Roster:  \nModerator: Russ Klein\, CEO of the American Marketing Association\nIn addition to being the new CEO of the AMA\, Russ Klein has led marketing teams for many of the world’s foremost brand names such as Dr. Pepper/7UP Companies\, 7-Eleven Corporation\, Burger King Corporation\, Church’s Chicken\, and Arby’s Restaurant Group. Russ has successfully lead marketing for three major business turnarounds\, generating record sales performance and profitability in excess of 600% combined returns for shareholders. Once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising\, Russ now aspires to be the torchbearer for all marketers.  \nSpecial Appearance: Jeremiah Owyang\, Founder\, Crowd Companies\nFor nearly ten years\, Jeremiah Owyang has helped large companies navigate the first phase in social business\, spanning roles on the brand and startup sides as a Forrester Analyst and an Altimeter founding partner. As Founder of Crowd Companies\, he is helping brands navigate this next phase of disruption. An in-demand speaker at conferences and events\, and frequent source for the media\, Mr. Owyang focuses his research on how disruptive technologies are changing the customer relationship.  \nPanelist: David Aaker\, Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business\nDavid Aaker is the winner of four career awards for contributions to the practice and science of marketing\, the most recent being the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies including Strategic Market Management\, Building Strong Brands\, Brand Leadership (co-authored)\, Brand Portfolio Strategy\, From Fargo to the World of Brands\, Spanning Silos\, Brand Relevance\, and his latest book Aaker on Branding. Aaker has won awards for the best article in the California Management Review and in the Journal of Marketing (twice). A recognized authority on brand strategy\, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News\, he regularly blogs at davidaaker.com and Linkedin.  \nPanelist: Rob Fugetta\, Founder & CEO of Zuberance\nFuggetta is the Founder & CEO of Zuberance\, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008\, Fuggetta was the Chief Marketing Officer at Genuity\, a Verizon spin-out. He also was formerly a partner at Regis McKenna\, Inc.\, the legendary high tech marketing and communications firm in Palo Alto\, where he co-led the global Apple account.  \nPanelist: Daina Middleton\, Head of Global Business Marketing at Twitter\nDaina leads the global B2B marketing team at Twitter. Previously\, she was CEO of Performics\, the performance marketing division of Publicis Groupe. Earlier\, Daina served as Senior Vice President of Moxie Interactive (owned by ZenithOptimedia). Prior to Moxie\, she spent 16 years at Hewlett-Packard\, working in key marketing/communications roles across the company’s global imaging and printing group. Daina is also the author of Marketing in the Participation Age\, published by John Wiley & Sons\, Inc. Following our panel\, we’re thrilled to have VentureBeat’s John Koetsier give a special presentation on the future of mobile.  As the industry matures\, brands and technology companies need to learn to adapt — and fast. VB Insight\, VentureBeat’s research division\, has performed deep analysis into the leading trends emerging around the world. John will reveal these findings and discuss how engaging with users will evolve. When:     Tuesday\, November 10\, 2015\, 6:00pm – 9:00pm Where:     Twitter HQ “One” 10th Street San Francisco\, CA 94103 2nd floor\, The “Aviator” room  \nTwitter is graciously welcoming sfAMA supporters\nNote: Due to heightened security\, attendees must register for this event by 5 p.m.\, Sunday\, November 8\, 2015.  Please note: We have been very pleased at the high interest we have received for this event! We are processing invite requests as we receive them. Please allow for an additional 2-3 days for your request to be processed. Space is limited\, so please be advised that we will be unable to provide an invite for all those who request one.  \nEvent Sponsors
URL:https://www.amasf.org/event/marketing-luminaries-meet/
LOCATION:Twitter HQ\, "One" 10th Street\, The "Aviator" Room\, San Francisco\, CA\,  94103\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20151020T180000
DTEND;TZID=America/Los_Angeles:20151020T210000
DTSTAMP:20260410T032459
CREATED:20170318T135418Z
LAST-MODIFIED:20181116T212504Z
UID:10000633-1445364000-1445374800@www.amasf.org
SUMMARY:Creating a Digital Content Factory
DESCRIPTION:Creating a Digital Content Factory\nContent marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated\, inefficient\, and riddled with waste. Content marketers don’t have the right tools for the jobs at hand. In this presentation\, internationally-known content strategy guru Scott Abel will demystify the benefits of intelligent content for marketers and outline the changes needed in order to take advantage of the approach. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively.\nWhat to expect:\n\n\nDemystify the benefits of intelligent content\n\n\nOutline the changes needed for marketers to take advantage of the approach\n\n\nLearn of examples of how some brands are leveraging intelligent content to produce more with less effort\n\n\nNetworking with industry professionals\n\nSpecial Bonus – the first 100 registrants will receive a copy of Scott Abel’s most recent book courtesy of event sponsor Scripted.\n\nSpeaker:\nKnown as The Content Wrangler\, Scott Abel is a global content strategist that specializes in helping organizations deliver the right content to the right audience. He writes regularly for business and industry publications and serves on the faculty of the University of California\, Berkeley\, School of Information. Scott is a founding member of Content Management Professionals\, co-produces several conferences including Information Development World\, and is the producer of The Content Wrangler Content Strategy series of books.\nTickets will sell out quickly for this event\, get yours today!\nWhen: Tuesday\, October 20\, 2015\, 6:00pm – 9:00pm\nWhere: Sir Francis Drake Hotel\, 450 Powell Street\, San Francisco 94102\nEarly Bird Price: SFAMA Members: $25;  Non-Members: $35\nPrice after Oct 7th: SFAMA Members: $35;  Non-Members: $45\nWe would like to thank our sponsors!
URL:https://www.amasf.org/event/creating-a-digital-content-factory/
LOCATION:Sir Francis Drake Hotel – Mezzanine & Franciscan Rooms\, 450 Powell Street\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150922T180000
DTEND;TZID=America/Los_Angeles:20150922T200000
DTSTAMP:20260410T032459
CREATED:20170318T134434Z
LAST-MODIFIED:20181116T212501Z
UID:10000631-1442944800-1442952000@www.amasf.org
SUMMARY:A Marketing Wine Affair - September 22\, 2015
DESCRIPTION:Join the sfAMA and your fellow Bay Area marketers for an informal and relaxing evening of networking at Press Club—an authentic and sophisticated wine bar and lounge.\nTake advantage of their extensive wine and beer menu while you nosh on a selection of complimentary hors d’oeuvres. We promise you another great marketing event.\nDon’t forget to bring a friend and plenty of business cards!\nWhen: Tuesday\, September 22\, 2015\, 6:00 – 8:00 p.m.\nWhere: Press Club\, 20 Yerba Buena Lane\, San Francisco\, CA 94103\nCost: $10 Members; $15 Non-Members
URL:https://www.amasf.org/event/a-marketing-wine-affair-september-22-2015/
LOCATION:Press Club\, 20 Yerba Buena Ln. San Francisco\, CA 94103\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150827T173000
DTEND;TZID=America/Los_Angeles:20150827T200000
DTSTAMP:20260410T032459
CREATED:20170318T134430Z
LAST-MODIFIED:20181116T212500Z
UID:10000630-1440696600-1440705600@www.amasf.org
SUMMARY:Speed Networking for Bay Area Marketers
DESCRIPTION:Are you tired of seeing the same people at networking events or not making new connections? Well so are we. That’s why we’re bringing together Bay Area marketers for a night of speed networking. This is the perfect opportunity for you to make new connections\, meet marketers with different focus areas\, and actually speak with everyone in the room.\nEvent Details:\n\nSpeed networking begins promptly at 6pm\nRegular networking begins at 7pm\nEnjoy complimentary hors d’oeuvres\n\nWHEN:   Thursday\, Aug 27\, 2015\, 5:30PM – 8:00PM\nWHERE:  Blanc et Rouge Wine Bar\, 2 Embarcadero Center\, San Francisco\, CA 94111\nCOST:     $10 Members; $15 Non-Members
URL:https://www.amasf.org/event/speed-networking-for-bay-area-marketers/
LOCATION:Blanc Et Rouge\, 2 Embarcadero Center\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150730T173000
DTEND;TZID=America/Los_Angeles:20150730T203000
DTSTAMP:20260410T032459
CREATED:20170318T134516Z
LAST-MODIFIED:20181116T212503Z
UID:10000632-1438277400-1438288200@www.amasf.org
SUMMARY:Riding the Next Marketing Wave at The Tip
DESCRIPTION:Join the San Francisco American Marketing Association (sfAMA) as we kick-off the new board year 2015-2016 with new and familiar faces at one of our favorite places —The Tip at Duncan/Channon.\nWe will also say goodbye to a very special person that had a vision. He wanted to make the sfAMA one of the most prominent and respected chapters within the Association. And boy\, did he!\nWe invite you to join us in the celebration to thank our Past-President\, Gene Filipi\, who’s vision made the sfAMA win the coveted 2013-2014 Turn-It-Up Chapter of the Year. The Chapter also won two Special Merit Awards for Communications and Membership.\nDon’t miss this great event at The Tip\, a hip and cool venue in the heart of San Francisco’s Financial District.\n\nMeet the new sfAMA board \nLearn about volunteer opportunities with one of the AMA’s leading chapters\nNetwork with other like-minded marketing professionals \nEnjoy complimentary appetizers & drinks\n\n\n	\n\nWhen: Thursday\, July 30\, 2015\, 5:30 – 8:30 p.m.\nWhere: Duncan/Channon\, The Tip\, 114 Sansome Street\, San Francisco\, CA 94104\nCost: $15 Members ; $25 Non-Members\nPlease note: You must pre-register for this event. No payments are allowed at the door.
URL:https://www.amasf.org/event/riding-the-next-marketing-wave-at-the-tip/
LOCATION:The Tip\, Duncan/Channon\, 114 Sansome Street\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150618T180000
DTEND;TZID=America/Los_Angeles:20150618T210000
DTSTAMP:20260410T032459
CREATED:20170318T134409Z
LAST-MODIFIED:20181116T212459Z
UID:10000629-1434650400-1434661200@www.amasf.org
SUMMARY:Impact of Culture on Marketing Effectiveness: sfAMA’s Second Annual Hispanic Marketing Event
DESCRIPTION:Join us for the second annual Hispanic Marketing Event with Twitter\, Kaiser Permanente\, Pandora\, USF\, and the Center for Multicultural Science. Network with your Bay Area marketing colleagues and learn the latest findings that lead to success in marketing to this expanding market segment.\nAgenda:\n6:00 to 7:00pm            Registration & Networking: hosted bar and great food\n7:00 to 8:30pm            Welcome to the sfAMA\, Marketing Panel\, Q&A\n8:30 to 9:30pm            After Party Networking: gourmet dessert stations\nPanel Description:\nMany leading companies are moving away from a proven approach that takes into account the impact of culture on values\, attitudes\, and consumer behavior – in favor of “standardizing” their communication plans. But why the change in strategy? What are companies doing today to remain culturally relevant with Hispanics? Does standardization work better than adaptation? Which approach drives ROI? Is there a best way? Dr. Jake Beniflah will be asking these and other strategic questions to a leading panel of marketing experts\, and will discuss how corporations are capitalizing on the growth of the Hispanic population to increase their company’s bottom line.\nRegister now and join us June 18!\nWHERE:\n Omni Hotel\n 500 California Street\n San Francisco\n	http://www.omnihotels.com/\n\nWHEN:\n Thursday\, June 18\, 2015\, 6:00 to 9:00pm\n\nSPEAKERS:\n\nDr. Jake Beniflah\n Executive Director\n Center for Multicultural Science\n\nhttp://multicultural-science.org/\n 	@JakeBeniflah\n\nDr. Jake Beniflah is currently the Executive Director of the Center for Multicultural Science\, the first think tank in the U.S. dedicated to bridge the gap between leading corporations and academic researchers in multicultural marketing and research. He has spent the last 23 years working with Fortune 500 organizations to drive ROI for multicultural and mainstream consumers in a number of senior-level positions in the advertising industry. His areas of expertise are consumer insights and brand management.\nDr. Beniflah studied under a number of research pioneers who have had tremendous impact on Hispanic marketing strategy and acculturation measurement. His areas of research interest include acculturation\, cognition\, social identity\, cultural and demographic.\nDr. Beniflah received a Doctorate in Business Administration from Golden Gate University in 2010. His dissertation examined the effects of acculturation on the cognitive structure of foreign-born Hispanics. After living in San Francisco for 35 years\, he now lives in Manhattan Beach with his family.hange\, adaptation\, ethnicity\, race\, and driving excellence inside organizations.\n\nBeatriz E. Rojas\n 	Sr. Director\, Multicultural Marketing\n Kaiser Permanente\n\nBeatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director\, Multicultural Marketing. Her mission is to influence all marketing departments to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members\, delivers culturally relevant messages\, strengthens the quality of in-language deliverables\, and effectively reaches these emerging segments.\nIn Fall 2014\, she was made responsible for Events and Retail Marketing\, bringing the Kaiser Permenente brand live in the in-person” interactions with consumers and clients. Beatriz brings a wealth of marketing experience\, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each country or region.\nIn her current role\, Beatriz’ strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities\, and contribute effectively in closing health disparity gaps. Kaiser Permanente is recognized as one of America’s leading health care providers and not-for-profit health plans. Currently serves close to 9.5 million members in eight states and the District of Columbia. Founded in 1945\, the mission is to provide high-quality\, affordable health care services and to improve the health of our members and the communities it serves. \n\nNuria Santamaria\n Head of Multicultural Marketing\n Twitter\n @nms\n\nNuria Santamaría Wolfe leads Twitter’s Multicultural Strategy for the sales organization in the United States.   She was selected by Ad Age as a 2014 Women to Watch.  \n Nuria has spent her career at the intersection of technology\, marketing\, and multicultural audiences. She began as a technology and management consultant at Accenture\, where she helped clients improve customer experiences through technology.  She continued to help brands connect with consumers at Consorte Media\, a Hispanic ad network acquired by AudienceScience\, and at EQAL\, a digital media company acquired by EverydayHealth.  Prior to Twitter\, Nuria advised companies in the media\, advertising\, entertainment\, and technology industries at MediaLink.\n Ms. Santamaría graduated from Stanford University with degrees in Economics and Spanish. Born in El Salvador\, Ms. Santamaría grew up in Los Angeles and currently lives in San Francisco.\n Follow her on Twitter @nms\, where she tweets about the ad industry and diversity in tech.\n\n\nDr. Ricardo Villarreal\n Associate Professor\n University of San Francisco\n\nDr. Villarreal is Associate Professor of Marketing at the University of San Francisco and received his Ph.D. from The University of Texas at Austin. Dr. Villarreal’s expertise is in segmentation in multicultural consumer behavior. His research focuses on understanding how consumer segmentation\, both within and between ethnic groups\, is related to brand attitudes\, brand loyalty\, and media consumption. This unique research approach has been successfully applied to better understand consumer segmentation with Hispanic-Americans\, African-Americans\, and Asian-Americans. His work has been published in the Journal of Advertising Research\, the Journal of Marketing Theory and Practice\, the Journal of Brand Strategy\, Applied Psychological Measurement\, and a forthcoming publication in the inaugural issue of the Journal of Cultural Marketing Strategy. Dr. Villarreal teaches Marketing Research\, Integrated Marketing Communications\, Brand Strategy\, and Marketing Implications of Culture & Ethnic Identity. He has worked closely with advertising and marketing research firms in San Antonio\, Texas and Miami\, Florida.\n\nJude Trapp\n Multicultural Account Director\n Pandora\n Jude joined Pandora in early 2013 to build-out and lead the first dedicated Multicultural Sales efforts in the Western Region. He’s responsible for growing Pandora’s footprint with key multicultural agencies/clients alike. His responsibilities also include assisting in the hiring/development of the Multicultural sales team personnel at the Local and National levels.\n	\nJude has two decades of Hispanic marketing experience in Los Angeles and Miami having held VP/Client Development and VP/National Spot sales positions at Univision and National Sales Manager\, Local Sales Manager\, and National Spot Sales positions at Telemundo. The majority of his early career was spent in Network/Local Television\, with cross-platform (TV-Radio-Digital) and strategic client partnership expertise dominating the latter years.
URL:https://www.amasf.org/event/impact-of-culture-on-marketing-effectiveness-sfamas-second-annual-hispanic-marketing-event/
LOCATION:Omni San Francisco Hotel\, 500 California Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150428T180000
DTEND;TZID=America/Los_Angeles:20150428T210000
DTSTAMP:20260410T032459
CREATED:20170318T133805Z
LAST-MODIFIED:20181116T212458Z
UID:10000628-1430244000-1430254800@www.amasf.org
SUMMARY:Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force
DESCRIPTION:Brand Advocates are your most passionate\, loyal\, and engaged customers\, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet\, blog\, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social networks\, online communities and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically engaging and mobilizing your Advocates to drive recommendations and sales? Join us for our Brand Advocates session and you’ll learn:\n\n3 Ways to engage Advocates\n5 Ways to mobilize Advocates to spread positive Word of Mouth and increase sales\nHow to measure ROI from Advocate marketing programs\n\n\nA custom “brand advocates workshop” will follow the presentation for anyone who wants to stay and engage in an interactive\, fast and fun session to see first-hand how it’s done. Light appetizers\, wine and soft drinks\n\nWHERE: Hult International Business School\, 1355 Sansome Street\, San Francisco\n	http://www.hult.edu/en/locations/undergraduate/san-francisco\n\nWHEN: Tuesday\, April 28\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members \nSPEAKER: Rob Fuggetta\, Founder & CEO\, Zuberance \nhttp://www.brandadvocatebook.com  ; @robfuggetta \n\nRob Fuggetta is a leading authority on brand advocacy. Fuggetta is the author of the ground-breaking new book\, “Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force.” Published by John H. Wiley & Sons\, Inc.\, Brand Advocates shows how forward-thinking companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! \nFuggetta is the Founder & CEO of Zuberance\, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008\, Fuggetta was the Chief Marketing Officer at Genuity\, a Verizon spin-out. He also was formerly a partner at Regis McKenna\, Inc.\, the legendary high tech marketing and communications firm in Palo Alto\, where he co-led the global Apple account. \nFuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA)\, the Word of Mouth Marketing Association (WOMMA)\, TedX\, the Online Marketing Summit\, the Marketing Executives Networking Group (MENG)\, and more. Fuggetta also has published articles about brand advocacy in AdAge\, Forbes\, iMedia\, AMEX Open Forum\, McKinsey’s Chief Marketing and Sales Officer Forum\, and elsewhere. \nA resident of San Carlos\, CA\,Fuggetta is an avid tennis player\, a rabid San Francisco Giants fan\, and proud father.
URL:https://www.amasf.org/event/brand-advocates-turning-enthusiastic-customers-into-a-powerful-marketing-force/
LOCATION:Hult International Business School\, 1355 Sansome St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150326T180000
DTEND;TZID=America/Los_Angeles:20150326T203000
DTSTAMP:20260410T032459
CREATED:20170318T133759Z
LAST-MODIFIED:20181116T212138Z
UID:10000627-1427392800-1427401800@www.amasf.org
SUMMARY:Members Only Cocktail Party @ Romper Room
DESCRIPTION:Members Only – Network in Style\nJoin us on Thursday\, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues\, The Romper Room. At the event we’ll tell you about some new endeavors we’re about to undertake and let you know about the latest Membership Benefits.\nBe sure to RSVP as space is limited. And be sure to have your membership number handy as it will be required in order to RSVP.\nDate: Thursday\, March 26\, 2015\, 6:00 – 8:30 p.m.\nWhere:  The Romper Room\, 25 Maiden Lane\, San Francisco\, 94108\nCost: Free to Members (with valid membership number)\nAppetizers and drink ticket will be provided.\nEnter your AMA member number in Promotional Code section to receive the $25.00 discount.
URL:https://www.amasf.org/event/members-only-cocktail-party-romper-room/
LOCATION:Romper Room\, 25 Maiden Lane\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/705f4c48ed0d2615133d2fcc3903b959.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150219T180000
DTEND;TZID=America/Los_Angeles:20150219T210000
DTSTAMP:20260410T032459
CREATED:20170318T133747Z
LAST-MODIFIED:20181116T212137Z
UID:10000626-1424368800-1424379600@www.amasf.org
SUMMARY:Champagne & Bubbles Extravaganza
DESCRIPTION:
URL:https://www.amasf.org/event/champagne-bubbles-extravaganza/
LOCATION:The Bubble Lounge\, 714 Montgomery Street\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/3dd42ba9a3f54c8620a62746e582adf1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20150120T180000
DTEND;TZID=America/Los_Angeles:20150120T210000
DTSTAMP:20260410T032459
CREATED:20170318T133734Z
LAST-MODIFIED:20181116T212136Z
UID:10000625-1421776800-1421787600@www.amasf.org
SUMMARY:Digital Marketing Trends for 2015: Beyond Social Media
DESCRIPTION:Keeping up with the ever-changing landscape of digital marketing is a necessity for every marketer – even if “digital marketing” isn’t in your title. Join us for our annual visit with Charlene Li\, Founder of Altimeter Research\, New York Times bestselling author and leading authority on digital marketing and social business as she presents the latest research and trends for marketers. Get a jump-start on 2015 and register now!\nCash Bar / Light Appetizers \nWHERE: Weber Shandwick 600 Battery Street San Francisco http://www.webershandwick.com/ \nWHEN: Tuesday\, January 20\, 2015\, 6:00 to 9:00pm \nCOST: $25 members\, $35 non-members\nSPEAKER: Charlene Li\, CEO & Principal Analyst\, Altimeter Research http://www.altimetergroup.com/ @charleneli\nCharlene Li is CEO and Principal Analyst at Altimeter Group\, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed\, bestselling book Groundswell\, named one of 2008?s best business books. She is one of the foremost experts on social media\, and a consultant and independent thought leader on leadership\, strategy\, social technologies\, interactive media\, and marketing. Formerly\, Charlene was vice president and principal analyst at Forrester Research and a consultant with Monitor Group.\nCharlene is a frequently-quoted expert\, having appeared on 60 Minutes\, The PBS NewsHour\, ABC News\, and CNN. She is also frequently quoted by The Wall Street Journal\, The New York Times\, The Economist\, Businessweek\, USAToday\, Reuters\, and The Associated Press. She is a much-sought-after public speaker and appeared at the World Business Forum in Radio City Music Hall in October 2010. Fast Company recognized Charlene as one of the 100 most creative people in business in 2010\, and one of the most influential women in technology in 2009. Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.\nCharlene is the mother of two kids and the wife of Come Lague\, CEO of Zetta Research. She is also a self-professed geek\, an avid fan of reality TV shows like Survivor\, and loves to play puzzle games. She lives in the Bay Area with her family. \nEvent Sponsor:
URL:https://www.amasf.org/event/digital-marketing-trends-for-2015-beyond-social-media/
LOCATION:Weber Shandwick\, 600 Battery Street.3rd Floor\, San Francisco\, CA\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/2a05c085b1d2c9a167d2382e5e9377d2.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141216T180000
DTEND;TZID=America/Los_Angeles:20141216T210000
DTSTAMP:20260410T032459
CREATED:20170318T133054Z
LAST-MODIFIED:20181116T212135Z
UID:10000624-1418752800-1418763600@www.amasf.org
SUMMARY:sfAMA Black & White Holiday Party – Supporting the SPCA
DESCRIPTION:Join the sfAMA for a holiday evening to share in the Christmas Cheer\, as we celebrate this magical time of year and give back to the community! Bring your colleagues\, catch up with old friends\, and meet new marketers at General Assembly’s new San Francisco office on Tuesday\, December 16th.\nBy attending this event you will be giving back to the San Francisco community: $5 of every ticket sold will go to the San Francisco SPCA*\n* The sfAMA is very proud to support this organization: The mission of the San Francisco SPCA is to save and protect animals\, provide care and treatment\, advocate for their welfare and enhance the human-animal bond.\nCourtesy of the San Francisco SPCA\, animals will be available for adoption at the event. Please contact sfAMA for additional details. \nDress code: With this year’s focus on supporting the SPCA we encourage you to dress in white\, black\, and/or red.\nEnjoy complimentary appetizers\, wine and beer.\nCOST:\nMembers: $15\n Non-members: $25\n\nWHERE:\nGeneral Assembly\n225 Bush Street\, 5th Floor \n San Francisco\, CA 94104
URL:https://www.amasf.org/event/sfama-black-white-holiday-party-supporting-the-spca/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/fd5b2eebb7315c4582bb964a58461232.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141118T173000
DTEND;TZID=America/Los_Angeles:20141118T203000
DTSTAMP:20260410T032459
CREATED:20170318T133048Z
LAST-MODIFIED:20181116T212134Z
UID:10000623-1416331800-1416342600@www.amasf.org
SUMMARY:Network in Innovation and Style at Herman Miller
DESCRIPTION:Join the sfAMA to network and mingle with fellow marketers and designers in the beautiful Herman Miller office in downtown San Francisco on November 18th.\nYou will get the opportunity to view Herman Miller’s award-winning furniture and learn how the company uses their energy to design and build a better world around you by improving the places where you work\, heal\, learn\, and live.\nThis is an event you don’t want to miss! Enjoy complimentary appetizers\, wine and beer.\nWHERE: Herman Miller 23 Geary St #900\, San Francisco\, CA 94108\nWHEN: Tuesday\, November 18\, 2014\, 5:30pm – 8:30pm\nCOST: $15 members\, $20 non-members \nEvent Sponsor:
URL:https://www.amasf.org/event/network-in-innovation-and-style-at-herman-miller/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/f872c61fb4ae54795574efd6322198fc.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20141028T180000
DTEND;TZID=America/Los_Angeles:20141028T210000
DTSTAMP:20260410T032459
CREATED:20170318T133042Z
LAST-MODIFIED:20181116T212133Z
UID:10000622-1414519200-1414530000@www.amasf.org
SUMMARY:Modern Marketing in the New P2P Collaborative Economy
DESCRIPTION:From AirBnb\, Etsy\, TaskRabbit\, to Lyft\, the sharing economy is on the rise. Your customers are sharing products and services using social media tools –rather than buying them –and that’s a disruption to marketers.\nJeremiah Owyang\, founder of Crowd Companies\, will present the research that demonstrates corporations have to do much more than simply remain relevant\, they have to lead the charge in their own community. He’ll also share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. \nFind out how companies can activate these technologies to make goods and services available on demand\, reducing waste. Find out how marketers can tap into marketplaces to help them motivate sharing of used goods and products.\nFinally\, find out how top organizations can tap into the crowd into every business function\, reducing costs and increasing innovation.\nIn this lively discussion with Jeremiah\, you’ll learn:\n\nWhat’s causing this sharing movement\nWhich verticals are being impacted the most\nWhat are the driving forces –and opposing forces to sharing\nWhat is the impact to corporations\nWhat companies and marketers must do now to overcome this disruption\n\nWHERE: Sir Francis Drake Hotel 450 Powell Street San Francisco http://www.sirfrancisdrake.com/ \nWHEN: Tuesday\, October 28\, 2014\, 6:00 to 9:00pm COST: $25 members\, $35 non-members \nSPEAKER: \nJeremiah Owyang \nFounder\, Crowd Companies \n	http://www.web-strategist.com/blog/ \n@jowyang\n\nJeremiah is the Founder of Crowd Companies\, which focuses on how large companies tap the collaborative economy\, maker movement\, and customer collaboration. Prior\, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing. He focuses on how disruptive Web technologies—such as social media\, the collaborative economy\, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog\, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications\, such as The Wall Street Journal\, The New York Times\, and USA Today. Previously\, Jeremiah was a founding partner at the Altimeter Group\, worked at Forrester and at Hitachi\, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal\, and his Twitter feed was named one of the top feeds by Time.\nEVENT SPONSOR
URL:https://www.amasf.org/event/modern-marketing-in-the-new-p2p-collaborative-economy/
LOCATION:Sir Francis Drake Hotel\, 450 Powell St\, San Francisco\, CA\, 94108\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140925T180000
DTEND;TZID=America/Los_Angeles:20140925T210000
DTSTAMP:20260410T032459
CREATED:20170318T133022Z
LAST-MODIFIED:20181116T212132Z
UID:10000621-1411668000-1411678800@www.amasf.org
SUMMARY:Members Only Wine Tasting
DESCRIPTION:Join us for the first Members Only networking event and wine tasting. Here’s an opportunity to learn more about wine where you can sniff\, swirl and taste some extraordinary wines all provided by our very own Nathalie Tremblay of JJ Buckley Fine Wines\, our event sponsor for the evening. You will get a chance to meet other AMA members in a more intimate setting and find out about the newest member benefits that National has to offer. \nCost:    FREE to Members + 1 gues\nCost:    FREE to Members + 1 guest\nFree to members (+1 guest)\nEvent Sponsor:
URL:https://www.amasf.org/event/members-only-wine-tasting/
LOCATION:Infinity Club Lounge\, 301 Main St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/4c627695dd4f9205c273158b03f3aad1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20140819T180000
DTEND;TZID=America/Los_Angeles:20140819T210000
DTSTAMP:20260410T032459
CREATED:20170318T133018Z
LAST-MODIFIED:20181116T211740Z
UID:10000620-1408471200-1408482000@www.amasf.org
SUMMARY:Startup Marketing
DESCRIPTION:Join us for inspiration from expert marketers in the startup trenches\, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company\, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th!\nCash Bar / Light Appetizers\nWHERE:\nBetts Recruiting\n 234 Front Street\, 2nd Floor\n San Francisco\, CA 94111\n	http://bettsrecruiting.com/\n\nWHEN: Tuesday\, August 19\, 2014\, 6:00 to 9:00pm\n\nAGENDA:\nRegistration 6:00 to 6:30 pm\n Panel Discussion 6:30 to 8:00 pm\n Networking & Cocktails 8:00 to 9:00 pm\n	\n\nCOST: $25 members\, $35 non-members\nEVENT SPONSOR: Betts Recru\nMODERATOR:\n \nMary Trigiani\n CMO\, M31USA\n\nhttp://www.m31usa.com/\n@MaryTrigiani\n @M31USA\n\n Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence\, messages and user engagement.  She began her career with Andersen Worldwide\, part of which now lives on in Accenture\, and she then went on to manage a long-time consulting practice.  Today\, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are in Padua\, Italy.\n PANELISTS:\n Nathalie Criou\n 	CEO\, RidePal\n\nhttp://ridepal.com\n@NathalieCriou\n @RidePal\n\n Co-founder\, Chairperson. Nathalie Criou is a 10+ year veteran of several high-growth technology industries. Prior to founding RidePal\, Nat worked in marketing and product management in online services and analytics at Google\, AdMob\, and Meebo. She graduated from the National Institute of Applied Science and Leeds University with degrees in Electrical and Electronics Engineering and Computer Science. She holds an MBA from INSEAD.\n Brian Hertzog\n 	Director of Marketing & Communications\, Runway\n\nhttp://runway.is/\n@bhertzog\n @Runway_is\n\nBrian Hertzog is an entrepreneur\, philosopher\, and raconteur. Brian is employee #1 at Runway Incubator where he currently directs Marketing and Communications. Brian is a ’12 graduate of Wittenberg University\, author of http://brianhertzog.com and guest-contributor to several other business blogs. He’s currently working on his first book.\nMichael Findling\n 	Director of Integrated Campaigns\, Salesforce\n\nhttp://www.salesforce.com/\n@mfindling\n @salesforce\n\nMichael Findling is a former Wall Street veteran who came to Silicon Valley to explore his start-up roots. With 10+ years of experience in B2B Marketing Michael has enjoyed the rush of the start-up world.  Over the last six years Michael has learned there is unique rush that comes with wearing many hats as Global Online Marketing Manager for Embarcadero Technologies and Crowd Factory.  Michael later became the Director of Demand Generation at Get Satisfaction after Crowd Factory was acquired by Marketo.  Michael recently joined Salesforce and quickly saw that in a larger organization there are separate teams for each of the functions you need to know how to do on your own when thriving as a Marketing professional in a startup.\nTod Pedler\n 	CEO\, Zero Agency\n\nhttp://zeroagency.com/\n@tpedler\n @zeroagency\n\nTod has built and developed creative technology businesses since 1997. Specializing in the commercialization of digital applications\, Tod has successfully taken web & mobile solutions from concept through to full commercial product on several occasions. An avid entrepreneur\, Tod is an active angel investor and has assisted startups including 2moro Mobile\, a mobile development company he helped establish in 2010 that was later acquired by an ASX listed company. Tod was also involved with establishing the MobileNation business in the US. Tod is currently the CEO of Australian and US based Zero Agency – a digital business focused on transforming the way we communicate by offering Products + Services to clients around the world. Other products Tod has helped develop and commercialize through Zero include: CentricMinds – an enterprise level Web Based Content Management System\, MobileNation – a drag-and-drop cross-platform environment for developing iPhone\, iPad and Android apps\, and Stream – a social collaboration environment within Dropbox for small and large teams to manage and document projects. \n Event Sponsors
URL:https://www.amasf.org/event/startup-marketing/
LOCATION:Betts Recruiting\, 234 Front Street\, 2nd Floor\, San Franicsco\, ca\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/b9d77f493cd182a2a85c6eb3aae86ac1.jpg
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