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DTSTART;TZID=America/Los_Angeles:20181016T180000
DTEND;TZID=America/Los_Angeles:20181016T210000
DTSTAMP:20260821T073423
CREATED:20180924T155719Z
LAST-MODIFIED:20181116T214340Z
UID:10000721-1539712800-1539723600@www.amasf.org
SUMMARY:(R)Evolution Marketing American Marketing Association San Francisco C-Level Panel Discussion
DESCRIPTION:Presented by the American Marketing Association San Francisco Chapter\nEvent Details\nRegistration 6pm | Networking 6:30pm | Program 7:30pm-8:30pm | Networking/wrap up 8:30pm-9pm |\nSpeakers:\nDan Gordon\, Founder Gordon Biersch Brewing Company\nMarc Pomerleau\, Creative Strategy Vice President at Freeman Company\nKyle Wong\, CEO Pixlee\nRob Fuggetta\, Founder & CEO Zuberance\nModerator: Olivia Christian\nPanel Content Discussion On What consistent trends have been seen in the Evolution of Marketing and thoughts on what’s next in the Revolution of Disruptive Marketing.  Dan Gordon will offer a case study of the rebranding of the labels of his famous beer for the next Gen. Marc\, Kyle and Rob will speak to how they could further the rebrand to market thru Disruptive Marketing. \nPlease Note: there will be an interactive audience participation activity via email in Advanced of this event. If you participate you will be entered to win this Book\, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force” – we will give you a hint\, one of the questions will be\, what do you think is next in Disruptive Marketing?\nThis event is open to anyone interested in Marketing and Branding; you don’t need to work directly in the industry to enjoy some great takeaways from this event!\n10 Disruptive Marketing Trends To Consider\n\nIntelligent Devices Technology\nAuthentic Transparency\nEngaging Content (VR +)\nUser-generated content\nSocial Networks Ecosystems\nBrand Advocates\nLegacy Rebranding for the next generation\nCustomer Satisfaction\nPersonalized Relationship Marketing\nEmotional and Cultural Relevance Metrics Tracking\n\nPanelists Bios:\nDan Gordon\, Founder: Gordon Biersch Brewing Company (Focus: Rebranding for the next generation\, currently rebranding his legacy product\, Dan will speak about legacy brands and the challenges in rebranding and how he has addressed it)\n\nDan Gordon has earned a reputation for being one of America’s premier brewing engineers during his 28-year tenure at Gordon Biersch Brewing Company. He is the first American in more than 40 years to graduate from the prestigious five-year brewing program at the world-renowned Technical University of Munich in Weihenstephan\, Germany. Dan currently oversees the brewing operations at the Gordon Biersch brewing and bottling facility in San Jose\, CA\, where he ensures that all of his beloved brews are crafted using the highest-quality ingredients with the closest attention to detail.Dan frequently lectures at Stanford University\, UC Davis\, UC Berkeley\, and USF.\nMarc Pomerleau – Creative Strategy Vice President at Freeman Company (Focus: next gen engagement\, purpose driven marketing\, authentic transparency)\n\nMarc Pomerleau is an experience designer\, innovator\, content creator and Creative Strategy Vice President at Freeman\, the world’s leading brand experience company. In his role at Freeman\, Marc builds capacity and will for the design and production of transformative\, live experiences with a focus on next gen learning and collaborative co-creation. Marc has worked in government\, co-founded three start-ups and spent several years studying and working in China and the Asia Pacific region. Marc holds an MA in Asia studies and international economics from The Johns Hopkins School of Advanced International Studies (SAIS) in Washington DC and resides in San Francisco\, CA.\nKyle Wong\, CEO Pixlee\n\nKyle Wong is the CEO & Co-Founder of Pixlee\, a visual marketing platform that helps brands market and sell with customer photos and videos. Pixlee enables more than 1\,000 brands to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Kyle is an active contributor for Forbes and Fortune Magazine on digital marketing\, entrepreneurship\, and various leadership and career topics. An alumnus of the Stanford School of Engineering\, where he published award-winning academic research on several topics. Prior to Stanford\, he built startups in high school that were directly related to his work at Pixlee which were featured on prominent news organizations such as The Today Show\, Fox News\, Bloomberg\, and others. In his spare time\, Kyle mentors for the Stanford Accelerator (StartX) where he advised several early-stage VC backed tech startups.\nRob Fuggetta\, Founder & CEO Zuberance\, (Brand Advocates)\n\nRob Fuggetta is the leading expert on Advocate marketing. Rob is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Rob is the founder & CEO of Zuberance\, which powers Advocate marketing programs for top brands.\nModerator\nOlivia Christian\n\nOlivia’s early professional career was dedicated to working with and on behalf of elected representatives that were committed to improving the lives of individuals and families living in the San Francisco Bay Area’s most vulnerable communities. In 2005\, she left city hall and began working as a brand development consultant. My clients have included organizations providing access to life advancing services to the underserved and female entrepreneurs developing resources and opportunities that support the professional and personal growth of other women. Olivia’s professional services include but are not limited to the drafting and execution of event\, social\, growth and fund development strategies as well as media production (video\, podcast).\nThrough her workshop\, Own Your Story\, Olivia coaches professional teams and one-on-one clients in a methodology for crafting a personal brand story that incorporates both the logical—the head\, and the emotional—the heart. Attendees develop the necessary skills to effectively convey the why\, how and what of their personal brand story to any given audience.\nOlivia am also the Executive Producer and Host of The Game Last Night\, a sportscast that features me in conversation with professional and collegiate athletes and coaches and their fan base from coast to coast. You can also get a listen to her as a guest on National Public Radio’s\, Only a Game.\nPre Event Video By:\nRob Fuggeta\, Founder & CEO Zuberance\, (Brand Advocates)\nAuthor of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”\n\nSponsors\nVideographer https://www.steinbergimagery.info/\n\nVenue Sponsor Werqwise https://werqwise.com/\n\nGordon Biersch Brewing Company \n\nPhotographer https://www.shiffrar.com/\n \n\n jj 10.15.18 10:57pm
URL:https://www.amasf.org/event/revolution-marketing-american-marketing-association-san-francisco-c-level-panel-discussion/
LOCATION:Werqwise\, 149 New Montgomery St\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180920T180000
DTEND;TZID=America/Los_Angeles:20180920T200000
DTSTAMP:20260821T073423
CREATED:20180817T150100Z
LAST-MODIFIED:20181116T214344Z
UID:10000720-1537466400-1537473600@www.amasf.org
SUMMARY:American Marketing Association Across the Bay: Network with us in Oakland!
DESCRIPTION:Join us on September 20th\, as the American Marketing Association crosses the Bay for its first-ever networking event in downtown Oakland!\nOakland is growing quickly\, and so is our chapter. Come and find out what’s new with the AMA SF and hear about our plans to expand our chapter into the East Bay. Meet and mingle with fellow Bay Area marketers on the rooftop tiki bar at The Overlook Lounge to make the most of one of the last long summer evenings!\n \n\n \nEvent Details\nTransportation: The Overlook Lounge is just a few blocks from the 19th Street BART station and steps from AC Transit’s Transbay line NL from San Francisco.\nFood & Drink: Light bites will be provided. Drink tickets are available to AMA SF members on a limited basis. Drink tickets are available for purchase to non-members.\nEvent Sponsor\n\nweb: http://www.montpericatering.com\nfacebook: https://www.facebook.com/montpericatering/\ninstagram: @montpericatering\n \nPhotography Sponsor\n\n \nVenue Sponsor
URL:https://www.amasf.org/event/american-marketing-association-across-the-bay-network-with-us-in-oakland/
LOCATION:The Overlook Lounge\, 344 20th Street\, Oakland\, CA\, 94612\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180816T180000
DTEND;TZID=America/Los_Angeles:20180816T200000
DTSTAMP:20260821T073423
CREATED:20180613T180440Z
LAST-MODIFIED:20181116T214148Z
UID:10000717-1534442400-1534449600@www.amasf.org
SUMMARY:How to Win at Google AdWords & Analytics
DESCRIPTION:Need measurable\, highly-qualified web traffic for your site? Who doesn’t! Then\, you cannot deny the absolute necessity of a well-executed Google Adwords account with Google Analytics for tracking. Most brands never fully realize the advantage of getting these foundational marketing fixtures in place. Don’t miss that opportunity.\n\nThis session goes well beyond theory and vague best practices. It will walk you through a brief introduction to the platforms\, then discuss the tactics and strategies you will want to deploy to see the results you want. Speakers Ryder Meehan and Danny Ng have a combined 24 years of experience in SEO\, SEM\, growth marketing\, analytics and social media and will aid you in optimizing your brand’s approach.\nFeatured Speakers:\n\nRyder Meehan\nRyder is a 14-year veteran of online acquisition experience across all digital channels\, He has managed digital marketing teams at Samsung Mobile\, Fossil\, Tatcha\, and Razorfish. Ryder launched Meehan Digital in May of 2017\, an online marketing agency offering SEO\, SEM\, growth marketing\, analytics and web design services.\n\n\nDanny Ng\nA technical marketer with 10 years of SEO\, SEM\, analytics and social media advertising experience\, Danny Ng previously was on the eBay marketing team in Australia and launched a marketing consulting group in Hawaii.\n\n\nEvent Sponsor: 
URL:https://www.amasf.org/event/how-to-win-at-google-adwords-analytics/
LOCATION:Meehan Digital\, 1540 Market Street\, #100\, San Francisco\, CA\, 94102\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180712T173000
DTEND;TZID=America/Los_Angeles:20180712T200000
DTSTAMP:20260821T073423
CREATED:20180604T212731Z
LAST-MODIFIED:20181116T214145Z
UID:10000716-1531416600-1531425600@www.amasf.org
SUMMARY:AMA SF Enters its 80's!
DESCRIPTION:The AMA SF is entering its 8th decade serving the Bay Area and we want you to come celebrate with us!\nIndulge in appetizers & a hosted bar as we flash back to the past. We’ll be introducing our 2018-2019 AMA SF Board of Directors and making a very BIG announcement you won’t want to miss!\nMake sure to brush up on your 80s tunes\, because someone with a keen ear will win a free pass to every AMA SF event for the upcoming year! Isn’t that rad?!\n \n \nVenue Sponsor:\n\nA big THANK YOU to our venue sponsor The Village for partnering with us to bring you this totally tubular party!\nPhotography Sponsor:\n\n\nEvent Sponsor:\n\nThank you\, Marbles Found Event Production!
URL:https://www.amasf.org/event/ama-sf-enters-its-80s/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180620T180000
DTEND;TZID=America/Los_Angeles:20180620T203000
DTSTAMP:20260821T073423
CREATED:20180517T220857Z
LAST-MODIFIED:20181116T214139Z
UID:10000714-1529517600-1529526600@www.amasf.org
SUMMARY:Capitalize on the Emerging Trends in Communications
DESCRIPTION:Join us on June 20th at Galvanize as we explore Emerging Trends in Communication.\nTrendKite\, in partnership with Public Relations Society of America (PRSA) and AMA San Francisco (AMA SF)\, are teaming up to offer a program that will dive into the evolution of technology-powered PR & marketing strategy.\nWith the rise of digital\, PR has moved past mention counting and grown into a scalable marketing channel\, just like advertising.  We’ve entered the age of “Moneyball PR” which means ALL decisions are backed up with data analysis & tech-powered measurement.Join our live panel discussion on today’s PR & marketing technology trends & see how digital has transformed the very definition of earned media.\nAttendees can also enter to win 1 of 3 Google Home speakers courtesy of TrendKite! \nAGENDA\n\nMeasure total impact- Use the metrics best for benchmarking & tracking both business and brand impact\nBe at the innovative forefront –  PR is the catalyst for digital change & tech is integral in solidifying PR’s place in the marketing mix\nLet’s talk budgets  – Align your goals with the C-Suite’s to increase their interest & investment in earned media\nLearn from marketing’s digitization – Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000’s\nGoogle Home Raffle \n\n\nEXECUTIVE PANEL\n\n\nDavid Cardiel\, Director of Segment Marketing at TrendKite is a Demand Marketing Strategist who has spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand and Segment Marketing at TrendKite where he leads a high-performing team in the development and execution of ABM strategies to exceed inbound lead goals.\nHe holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud\, National Instruments\, Hoover’s and Silicon Labs. David keeps busy coaching little league soccer and baseball and volunteering as a leader with the Boy Scouts of America.\n\n\n\n\n\nDeirdre Mahon\, CMO at Zinc has extensive experience managing the marketing function with a particular passion for fast growth\, tech start-ups. Generating demand and building brand are mantras she has lived by over the last two decades where she has taken multiple enterprise solutions to market across cloud\, big data\, and mobile SaaS technologies.  Currently CMO at Zinc\, Deirdre particularly enjoys creating new markets and working closely with sales and product teams. Before Zinc Deirdre spent a short time at HPE post an acquisition and prior to that at Oracle post the GoldenGate Software acquisition. Deirdre hails from Dublin\, Ireland and currently lives in the bay area\n\n\n\nTiffaney Fox Quintana\, VP of Marketing at HelloSign\, joined San Francisco based startup HelloSign in 2016 as the VP of Marketing where she’s responsible for all areas of marketing\, including campaigns\, corporate marketing\, PR/AR\, social media\, content\, analytics and product marketing. Tiffaney sits on the board of the Electronic Signature and Records Association (ESRA)\, the premier trade association focused on the advancement of electronic signatures and records. She has a marked passion for executing creative startup awareness campaigns\, mentoring\, and when she’s not perfecting the marketing funnel\, you can find her rooting for her alma mater basketball team\, the Zags\, or spending time with her family and friends\n\n\n\nBeth Trier\, CEO at Trier and Company is a veteran of the communications industry for more than 20 years\, Beth is a results-driven professional with extensive experience working with technology companies to tell their stories\, accelerate growth and build business value.  A fierce advocate and practitioner of integrated communications\, Beth has led Trier and Company’s significant global growth over the past 17 years by believing deeply that every client is a media company – having the ability to drive\, manage and control the brand narrative. Beth was named to Business Insider’s list of the 50 Best PR People in Tech and was recently awarded Entrepreneur Magazine’s 360 Award.  Beth began her career as a journalist with the San Francisco Chronicle. Moving into PR\, she worked for Apple for several years before joining Burson-Marstellar as VP of the global technology practice. Beth resides in San Francisco – “‘the best place on earth”.
URL:https://www.amasf.org/event/capitalize-on-the-emerging-trends-in-communications/
LOCATION:Galvanize – San Francisco (SoMa)\, 44 Tehama Street Room - Townhall\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180517T180000
DTEND;TZID=America/Los_Angeles:20180517T210000
DTSTAMP:20260821T073423
CREATED:20180413T121023Z
LAST-MODIFIED:20181116T214137Z
UID:10000712-1526580000-1526590800@www.amasf.org
SUMMARY:AMA SF Marketing Leadership Forum
DESCRIPTION:We are excited to announce that the American Marketing Association San Francisco chapter will be hosting its inaugural Marketing Leadership Forum this Spring! Join us on May 17\, 2018\, as we bring together top executives from Netflix\, Lyft\, MyFitness Pal\, and VF Corporation to discuss the hottest topics\, trends\, and strategies in today’s ever-evolving marketing landscape. This is a can’t-miss opportunity to learn from some of the greatest minds in marketing with expertise across multiple disciplines including consumer insights\, communications\, digital innovation\, leadership\, and design. This event will have a moderated panel format with time allocated for a Q/A session with audience members like YOU – register now to reserve your seat!\nPanelists:\n• Adrien Lanusse – VP of Global Consumer Insights at Netflix\n• Samantha Goldman – Head of Marketing for Lyft Business\n• Soon Yu – international speaker and best-selling author on innovation and design. Former Global VP of Innovation and Officer at VF Corporation (parent company to The North Face\, Vans\, Timberland\, Nautica\, and Wrangler)\nModerator:      \nTara-Nicholle Nelson\, CEO of TCI and former VP\, Marketing at MyFitness Pal
URL:https://www.amasf.org/event/ama-sf-marketing-leadership-forum/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180510T180000
DTEND;TZID=America/Los_Angeles:20180510T200000
DTSTAMP:20260821T073423
CREATED:20180413T115924Z
LAST-MODIFIED:20181116T214134Z
UID:10000711-1525975200-1525982400@www.amasf.org
SUMMARY:Working Better Together: Moving from "yes\, but" to "yes\, and"
DESCRIPTION:**This event is for senior level marketers ONLY\nWorking Better Together\nMoving from “yes\, but”\, to “yes\, and” \nIs saving face getting in the way of innovation and productivity? Could your organization benefit from more authentic and compelling communication?\nWorking Better Together is a fun\, activity-driven approach to strengthening team collaboration and communication. Using applied improvisational techniques\, communication science\, and management theory\, we offer a transformative group experience that will help teams develop a different working paradigm. In our highly interactive workshop\, we will focus on:\n· Team building — embracing the principle of “making your partner look good”\n· Collaboration — cultivating trust in teams through applied improvisation\n· Communication — developing collective narratives that will drive your team\nApplied improvisation has been embraced in many fields such as healthcare\, leadership\, technology\, science and community building. Drawing on the work of Sivasailam “Thiagi” Thiagarajan\, Kat Koppett\, and Keith Johnstone\, this workshop offers a dynamic experience to inspire working better together.\nGUEST SPEAKERS\nMallory Penney has a passion for improvisation and organizational development. She is a member of the Applied Improvisation Network and holds a B.A. in Theater and Performance Studies from the UCB. As a training strategist\, Mallory helps her clients strengthen communication & leadership skills through applied improvisation team building programs. Mallory is a firm believer that “fun” is the operative word when it comes to peeling away inhibitions in the workplace to allow collaboration and effective communication to emerge.
URL:https://www.amasf.org/event/working-better-together-moving-from-yes-but-to-yes-and/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180425T180000
DTEND;TZID=America/Los_Angeles:20180425T210000
DTSTAMP:20260821T073423
CREATED:20180307T192254Z
LAST-MODIFIED:20181116T214131Z
UID:10000709-1524679200-1524690000@www.amasf.org
SUMMARY:AMA SF DOUBLE FEATURE: Video Streaming Trends|Using Big Data To Predict Profitability
DESCRIPTION:AMA DOUBLE FEATURE\nVideo Streaming Trends & Using Big Data to Predict Profitability\nSpeakers:\nLinda Sharp/Becke Broadbent\, CRV Tech\nJessica Wong\, CBSi\nFrom Desktop to OTT: Trends in Video Streaming \nHow are people consuming content in 2018?  Hear from CBSi’s Jessica Wong  as she covers “Trends in Video Streaming” to explore how we are tapping into content with OTT Services\, like Hulu\, Netflix\, and Amazon Video. We’ll get her thoughts on how that will continue to affect the field of marketing and evolve our abilities to connect with customers across various touch points.\nTaming the BIG Data Chaos to Predict Profitability with Greater Customer Relationship Intelligence (CRI) \nLinda Sharp and Becke Broadbent will bring to their thoughts on “Taming the BIG Data Chaos to Predict Profitability” using the patented Customer Relationship Value (CRV) metric. Learn how to quantify your customer relationships and increase confidence in your customer renewal\, retention rates and sales forecasts by paying attention to what people DO\,  as well as what they SAY.\nA big THANK YOU to General Assembly\, our venue sponsor for this event!\nAbout Our Event Partner\nThe Insights Association’s Northwest Chapter is a community of marketing researchers\, data scientists and analysts who empower intelligent business decisions from Northern California to Alaska. Our events in San Francisco\, Portland\, Seattle and annually in Las Vegas highlight the trends\, techniques and tools of our answer-seeking trade.
URL:https://www.amasf.org/event/ama-sf-double-feature-video-streaming-trendsusing-big-data-to-predict-profitability/
LOCATION:General Assembly\, 225 Bush St\, San Francisco\, ca\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180405T180000
DTEND;TZID=America/Los_Angeles:20180405T200000
DTSTAMP:20260821T073423
CREATED:20180228T201824Z
LAST-MODIFIED:20181116T213729Z
UID:10000700-1522951200-1522958400@www.amasf.org
SUMMARY:Fast Track Your Career - AMA SF Speed Networking
DESCRIPTION:Fast track your career with a night of speed networking hosted by AMA SF!\n\nAMA SF takes the stress out of networking. We make it easy for you to identify meaningful connections based on your professional goals & background. This networking event allows you to connect with other individuals face-to-face in a structured format. Speed networking makes it simple & fun to expand your business & social connections in the Bay Area!\n\n\nAMA Members receive a FREE ticket through March 15th with valid AMA Member ID. \n\n\nSpecial thanks to our sponsors:
URL:https://www.amasf.org/event/fast-track-your-career-amasf-speed-networking/
LOCATION:WeWork Transbay\, 535 Mission St. 14th Fl\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180328T180000
DTEND;TZID=America/Los_Angeles:20180328T200000
DTSTAMP:20260821T073423
CREATED:20180228T133955Z
LAST-MODIFIED:20181116T213728Z
UID:10000699-1522260000-1522267200@www.amasf.org
SUMMARY:BYOC: Bring Your Own Challenge Networking Event
DESCRIPTION:Back by Popular Demand\, The San Francisco’s Chapter of the American Marketing Association’s Executive Circle  presents: BYOC…Bring Your Own Challenge Networking Event.\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and get some fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work\n\nEvent Sponsor: TriNet\n \nEvent Sponsor: Liquid Caterers
URL:https://www.amasf.org/event/byoc-bring-your-own-challenge-networking-event/
LOCATION:WeWork 600 California Street\, 600 California Street 11th Floor\, San Francisco\, CA\, 94109\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180206T180000
DTEND;TZID=America/Los_Angeles:20180206T203000
DTSTAMP:20260821T073423
CREATED:20180110T204631Z
LAST-MODIFIED:20181116T213346Z
UID:10000687-1517940000-1517949000@www.amasf.org
SUMMARY:The Neuroscience of Being Memorable
DESCRIPTION:Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention\, many of which go ignored. In this session\, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience\, revealing how the brain processes information. The key is understanding what makes people pay attention\, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you resonate with people and spark action.\nGUEST SPEAKER:\n\n\n\nCarmen Simon is a cognitive neuroscientist\, author and founder of Memzy\, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book\, “Impossible to Ignore: Create Memorable Content to Influence Decisions\,” has won the acclaim of publications such as Inc.com\, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates\, one in instructional technology and another in cognitive psychology. Carmen speaks frequently to corporate\, academic\, and government audiences on the importance of using brain science to craft. Carmen speaks frequently to corporate\, academic and government audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all\, what’s the use of memory if people don’t act on it?\n\n\n\n\n\n\nVENUE SPONSORS:
URL:https://www.amasf.org/event/the-neuroscience-of-being-memorable/
LOCATION:Unnamed Venue\, 2nd Street at King\, San Francisco\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180129T173000
DTEND;TZID=America/Los_Angeles:20180129T210000
DTSTAMP:20260821T073423
CREATED:20180102T215943Z
LAST-MODIFIED:20181116T213342Z
UID:10000686-1517247000-1517259600@www.amasf.org
SUMMARY:SOLD OUT - AMA SF Career Fair 2018
DESCRIPTION:SOLD OUT – TICKETS NOT AVAILABLE AT DOOR\nWow! We have an amazing turn out tonight. Unfortunately\, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/\nLet us help you land your dream marketing job!\nThe AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group\, Vitamin T and the Crawford Group for a night of intimate networking – FREE to all AMA members.\nIn addition\, we’ll have a Peak Performance Strategy workshop led by Stephen Litman\, a Tony Robbins Trainer\,  and a 2018 Creative Hiring and Compensation presentation by  Lisa Gibello\, VP of Recruiting from The Creative Group.\nStay tuned to our AMA SF Event Page as we announce new partners joining this event.\nHosted beer\, wine and light bites.\nPre-registration is required as space is limited — so reserve your spot today!\n\nFeatured Speakers:\n\n\nAs National Trainer for Tony Robbins\, Stephen Litman consults with Fortune 500 companies\, executives\, managers and sales professionals in the areas of Peak Performance\, leadership\, organizational behavior\, psychology of achievement and sales. Stephen’s passion in life is to inspire others to reach their greatest potential. Before joining Tony Robbins\, was an early member of the real estate firm\, Compass\, which has been valued at over $1 billion dollars. Stephen is excited to share his sales and marketing experience with you.\n\n\n\nLisa Gibello is the San Francisco based Vice President of Recruiting for The Creative Group\, a division of Robert Half specializing in the placement of highly skilled creative professionals including interactive\, design\, marketing and social media on a project and full-time basis.  In her role\, Lisa partners with top design agencies and tech companies and is actively involved in building strategic alliances with local schools and national industry organizations\, all while continuing to place creative professionals in rewarding positions.\n\n\n\n\n\n\nRobert Half & The Creative Group\nThe Creative Group specializes in freelance\, contract-to-hire and full-time placement of the most sought after interactive\, design\, marketing\, advertising and public relations positions in the industry. Below is a list of position The Creative Group often recruits for:\nAccount Manager\, Art Director\, Content Manager\, Copywriter\, Front End Developer\, Graphic Designer\, Marketing Assistant\, Marketing Manager\, Production Artist\, SEO Specialist\, Social Media Manager\, User Experience (UX) Designer\, User Interface (UI) Developer\, Web Analytics Specialist\, Web Designer.\n\nCrawford Group\nCrawford Group specializes in events\, marketing\, communications\, and creative services\, by providing highly skilled marketing consultants and teams\, leadership development\, and direct hire services for Fortune 500 and small/medium size businesses. We empower marketing leaders who want to build a modern marketing organization that optimizes resources\, achieves business goals and adapts to future needs with the right talent and resource models. We are a WBNEC-certified woman-owned business led by a progressive management team. To learn more\, visit us at crawfordgroup.com. Some of the title they recruit for:\nMarketing Coordinator\, Social Media Manager\, Tradeshow and Events Specialist\, Creative Program Manager\, Marketing Communications Events Manager\, Digital Marketing Program Manager\, Events Campaign Manager\, Executive Briefing Center Manager/Director\, Content Marketing manager\, Internal Communications Specialist\, Campaign Project Manager\, Demand Marketing Manager\, Meeting and Events Manager\, Graphic Designer\, Copywriter\, Marketing Operations\, Product Marketing Manager\, Field Marketing Events Manager\, Channel Marketing Manager\, Email Marketing Specialist\, Internal Communications\, Executive Communications Manager\, SEO/SEM Manager\, Graphic Designer\, Event Registration Manager\n\nVitamin T\nWith new job postings every day\, Vitamin T has personal connections with the top creative companies and places the best digital creatives in the best freelance or temp-to-hire positions. They recruit for all type of marketing manager and director roles in the following departments:\nDigital Marketing\, Online Marketing\, Demand Generation Marketing\, Digital Acquision\, Growth Marketing\, Digital Strategy\, Web Analyst\, Statistical Analyst\, Data Scientist\, Marketing Technology\, Solutions Architect\, Consultants\, Marketing Platforms\, Marketing Solutions Marketing Systems and Analytics Specialists.\n\nPAN Communications\nPAN Communications is an integrated marketing & PR agency for B2B tech and healthcare brands. Headquartered in Boston\, with offices in San Francisco\, Orlando and NYC\, our award-winning\, employee focused culture continues to attract some of the best talent each city has to offer. PAN employees have the opportunity to bring their unique skillsets to PR programs for leading and emerging brands nationally and globally. Our top-notch career development approach\, excellent benefit offerings and the impressive tenure of our management teams keeps our employees engaged\, challenged and thinking long-term.\nPan’s San Francisco office is in rapid growth mode. We are always looking for candidates that come from a strong PR agency background with proven success working in B2B tech and healthcare programs. We are currently hiring at the senior account executive level – seeking candidates with 3-5 years of experience\, a passion for integrated marketing and PR\, a great sense of humor and a strong sense of assertiveness\, accountability and creativity.\n\nSCION STAFFING\nScion Staffing is an award-winning full-service executive search firm\, direct-hire\, and temporary staffing agency that provides clients with extraordinary talent for hire. We specialize in non-profit staffing and can provide talent for San Francisco\, Portland\, Seattle and beyond. As a socially-conscious staffing company\, it is our goal to help our communities\, corporate clients\, and skilled candidates connect\, benefit\, and grow successfully.\nThe types of candidates we seek are those in the fields of accounting\, finance\, administration\, customer service and those with experience in executive roles. We serve all roles in a variety of sectors primarily involving nonprofit organizations. We recruit for a variety of roles primarily aligning with the types of candidates we seek. We specialize in professional clerical but have knowledge of and are able to service most industries.\n\nV/G\nOur strategic talent acquisition and development services go beyond simply blending the science of data technology and the art—perhaps more accurately\, the heart—of human connection. We diligently strive to deliver a match that transforms your business and the candidate’s career trajectory. The end result is an indisputable track record of mutual success for both employer and candidate. V/G (Vermeulen Group) is a talent acquisition and development company for high growth B2B and B2C technology companies.\nProduct Management\, Product Marketing\, Executive Sales\, Marketing and Operational Leadership in Advertising and Marketing Technology\n\nVibes\nVibes helps marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobile marketing. The Vibes Mobile Engagement Platform\, enables marketers to easily manage all mobile communication channels including text messaging\, push notifications\, Apple Wallet\, Google Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than ten billion mobile experiences on behalf of customers that include Chipotle\, Discover\, Old Navy\, Home Depot\, PetSmart\, Toys r’ Us\, and Allstate.\nDemand Generation Specialist\, Marketing Operations Manager\, Marketing Intern\nDirect sponsorship inquiries to Kimberly Hergenrader at kimberly.hergenrader@amasf.org.
URL:https://www.amasf.org/event/ama-sf-career-fair-2018/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171205T173000
DTEND;TZID=America/Los_Angeles:20171205T203000
DTSTAMP:20260821T073423
CREATED:20171016T221344Z
LAST-MODIFIED:20181116T213335Z
UID:10000680-1512495000-1512505800@www.amasf.org
SUMMARY:Jingle Mix & Mingle with AMA SF and PRSA
DESCRIPTION:AMA San Francisco (AMA SF) and Public Relations Society of America (PRSA) team up to celebrate the season\, co- hosting this year’s Jingle Mix & Mingle!\nGet in the holiday spirit with your friends at AMA SF and PRSA at a special holiday party to benefit our neighbors in the North Bay! Mingle in one of San Francisco’s hottest lounges with marketing\, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.\nIndulge in holiday cheer with light fare\, complimentary drinks (depending on ticket purchased)\, dancing and photo booth fun. Participate in a silent auction to benefit the North Bay Fire Relief Fund\, from which proceeds will go directly to families in need. Items up for grabs include restaurant packages\, sports memorabilia and much more!\nPre-registration is required as space is limited — so reserve your spot today!\n\nSponsored by:\n\n\nPartnering with PRSA\n\n\n\n\n\nGold Sponsors: Cision\n\n\n\n\n\nSilver: ClickTime\, Breakaway Communications\n\n\n\n \n\n\nBronze: FocusVision\, Innovate MR\, TriNet\n\n\n\n\n\nInKind: Swift Branded Apparel & Products\n\n\n\n\nInKind: Stockpile\, Inc\n\nInKind: League of Chefs \n\nDJ – Ezpzevent Services\n\nEZ-PZ. Event & DJ Services.\n\n\n\nDirect sponsorship inquiries to Liz Oh Wade at liz.wade@amasf.org.
URL:https://www.amasf.org/event/jingle-mix-mingle-with-ama-sf-and-prsa/
LOCATION:Monroe\, 473 Broadway\, San Francisco\, CA\, 94133\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171130T170000
DTEND;TZID=America/Los_Angeles:20171130T193000
DTSTAMP:20260821T073423
CREATED:20171103T223008Z
LAST-MODIFIED:20181116T213338Z
UID:10000682-1512061200-1512070200@www.amasf.org
SUMMARY:2017 Wrap Party: BYOC…Bring Your Own Challenge
DESCRIPTION:This event is open to senior level marketers.\n\nThe Executive Circle of the American Marketing Association SF presents: Wrap Party: BYOC…Bring Your Own Challenge\nYou don’t have to bring your own bottle — we supply the libations and light bites.\nNeed new ideas for customer acquisition? Looking for trends that super charge results? Thinking about the best SM strategy?\nJust bring any marketing challenge you face and end the year with fresh ideas. Come to an informal and fun exchange of ideas\, resources\, and solutions with fellow senior marketers.\nWe look forward to seeing you there! Register now as space is limited.\nVenue Sponsor: We Work
URL:https://www.amasf.org/event/2017-wrap-party-byoc-bring-your-own-challenge/
LOCATION:WeWork Embarcadero Center\, 2 Embarcadero Center 8th FL\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171116T180000
DTEND;TZID=America/Los_Angeles:20171116T203000
DTSTAMP:20260821T073423
CREATED:20171030T225706Z
LAST-MODIFIED:20181116T213337Z
UID:10000681-1510855200-1510864200@www.amasf.org
SUMMARY:Harnessing the Power of AI: Mission Critical Considerations
DESCRIPTION:Join us for two Ai-focused presentations that examine how brands are evolving to successfully adopt and deliver against Ai’s potential.\nWe’ll address mission critical issues inherent to reaping the benefits of the age of the algorithm. We’ve invited a UX professional and Ai Jedis to share some perspectives on how we should most successfully approach Ai. The black box nature of Ai is something that must be addressed as it’s adopted by agencies and brands. These two sessions will offer lessons shared by leading UX professionals from international brands and showcase Glimpzit as a next generation agency that has harnessed Ai to deliver their marketing\, content creation and market research services.\nThis not-to-be missed insider’s look at the cutting-edge fusion between artificial intelligence and the marketing industry is perfect for every marketer wanting to understand where this tech is headed.\nFeaturing Guest Speakers:\n\n\n \nSami Kaipa graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business\, University of Pennsylvania. Over his 15-year career\, Sami has developed deep expertise in enterprise software generally\, and artificial intelligence in particular\, and it’s applications in marketing analytics and data science. His current focus is on enabling brands to make sense of the troves of unstructured consumer data to make better business decisions.\n\n\n \nKurt McCulloch is a Senior User Experience Researcher at LinkedIn that believes human-centered design methods are often the fastest\, cheapest way to mitigate business risk on the path to launching products people love. He has degrees in Architectural Design and Cultural Anthropology from the University of Oregon and an MBA in Design Strategy from California College of the Arts. Currently\, he’s helping LinkedIn realize their “members first” principle—so robots work for people\, not on people.\n\n\n \nChris Arrowood is a Design Lead for LinkedIn Messaging\, working on Consumer Messaging products\, as well as the LinkedIn Assistant. Over the last few years\, he has worked on a number of products utilizing Conversational UI\, most recently leading design on the LinkedIn Assistant – LinkedIn’s first bot. He holds a Masters degree in Interaction Design from Carnegie Mellon University and is one of two individuals on LinkedIn endorsed for speaking “Wookie”.\n\n\n\n\nSpecial Giveaway by Swift Swag\n\n\n\n\nVenue Sponsor: General Assembly\n\n\n\n\nIn-kind Sponsor: Tymn Urban Design & Media\n\n\n\n \n\nHosted Beer\, Wine and Light Bites.
URL:https://www.amasf.org/event/harnessing-the-power-of-ai-mission-critical-considerations/
LOCATION:General Assembly San Francisco\, 225 Bush Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171115T180000
DTEND;TZID=America/Los_Angeles:20171115T203000
DTSTAMP:20260821T073423
CREATED:20180228T125838Z
LAST-MODIFIED:20181116T213726Z
UID:10000698-1510768800-1510777800@www.amasf.org
SUMMARY:Data-Driven: The Future Is Now
DESCRIPTION:The volume of data has grown at unprecedented rate over the last few years. In fact\, according to IBM\, 90% of the world’s data was created in the last 2 years alone. Some would say that’s daunting\, but those of us who look at the glass is half-full understand it’s an unprecedented opportunity.\nData science expert and author Brian Cooper will lead a panel discussion with market experts about the impact of data on the marketing landscape\, specifically in emerging areas like programmatic advertising\, AI\, and predictive analytics. \nAttendees will get an insider’s look at the cutting-edge fusion between data analytics and marketing technology and leave inspired about next and best practics.
URL:https://www.amasf.org/event/data-driven-the-future-is-now/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20171017T180000
DTEND;TZID=America/Los_Angeles:20171017T203000
DTSTAMP:20260821T073423
CREATED:20170825T180745Z
LAST-MODIFIED:20181116T213025Z
UID:10000678-1508263200-1508272200@www.amasf.org
SUMMARY:Programmatic Advertising's Rise
DESCRIPTION:Programmatic advertising represents one aspect of the promise of cultivating a personal relationship with each customer – at scale – by channeling the huge volume of data being collected into precisely targeted display ads. This tech is a data-driven evolution of technology and tools designed to add value to both advertisers and consumers. “Four of every five US digital display dollars will transact programmatically in 2017\, totaling $32.56 billion.” (eMarketer) That will continue to grow dramatically.\nOur panel of programmatic advertising experts will consider a variety of questions about the success\, challenges\, and future of this technology:\n\nData that’s best for programmatic advertising?\nKey considerations for self-service advertising vs. agencies\nPrivacy and ethics\nCurrent challenges\nThe future: living up to the promise?\n\nOur moderator\, Brian Cooper\, will lead a panel of market experts in discussions relating data & programmatic advertising. Brian is responsible for overseeing data strategy\, predictive analytics\, market research\, and web analytics for Juniper Networks.\nThis not-to-be missed insider’s look at the cutting-edge fusion between data analytics and marketing technology is perfect for every marketer wanting to understand where this tech is headed.\nSpeakers\nModerator Brian Cooper is Director of the Marketing Analytics and Data Sciences team (MAD Science) at Juniper Networks\, and a cofounder of the Disruptive Decisions Summit\, an annual summit on disruptive analytics held at the Wharton San Francisco campus. He has published a book called Custom Surveys Within Your Budget and has numerous articles published in research journals. Brian holds a Bachelor of science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business\, University of Pennsylvania.\nAran Dahl\, Senior Sales Director for Choozle\, is a seasoned digital media executive with programmatic experience ranging from Microsoft Advertising to Rocket Fuel and now Choozle. At Choozle\, Aran is focused on helping independent agencies build and grow their in-house programmatic media buying practices.\n\nKrish Sailam is based in San Francisco and is the VP of Programmatic Strategy at Cadreon\, the programmatic arm of the Interpublic Group. He is focused on programmatic activations across TV\, Radio\, DOOH\, and Digital across B2C and B2B clients. He is a staunch believer that media will always be a delicate mix of psychology and analytics\, enabled through technology.\n\nAri Stein\, Director of Programmatic Sales\, Pandora\, leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP\, SSP and agency trading desk partners in the buying chain. Prior to his current role\, Ari managed the Performance / Direct Response (DR) sales team at Pandora\, and sold performance for Meebo\, prior to which he completed his MBA from UCLA Anderson School of Management.\n\n \nSponsors\n \n\n        \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/programmatic-advertisings-rise/
LOCATION:Galvanize\, 44 Tehama Street Cafe/Library\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170921T180000
DTEND;TZID=America/Los_Angeles:20170921T203000
DTSTAMP:20260821T073423
CREATED:20170825T180325Z
LAST-MODIFIED:20181116T213024Z
UID:10000677-1506016800-1506025800@www.amasf.org
SUMMARY:September Soiree on the Bay
DESCRIPTION:Join the AMA SF family and friends for our September Soiree on the Bay at the iconic Hotel Vitale!  Enjoy Italian aperitivos – beer\, wine & seasonal delicacies – on the Plaza Terrace while soaking in stunning views of the San Francisco waterfront and skyline. Come dressed to impress\, casual chic or somewhere in between.  This will be an affair to remember and space is limited – get your tickets today. Cin-cin!\nSoiree Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nSponsors\n       
URL:https://www.amasf.org/event/september-soiree-on-the-bay/
LOCATION:Hotel Vitale – 5th Floor Plaza Terrace\, 8 Mission Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170919T180000
DTEND;TZID=America/Los_Angeles:20170919T203000
DTSTAMP:20260821T073423
CREATED:20170825T181625Z
LAST-MODIFIED:20181116T213334Z
UID:10000679-1505844000-1505853000@www.amasf.org
SUMMARY:Personas: From Worthless to Priceless - Managing personas to make a difference
DESCRIPTION:A “buyer persona” can be a powerful tool in uncovering hidden prospect needs and in driving CX change through organizations to increase conversion and retention.\nBut in practice\, personas are often nothing more than fictional stories reflecting wishful internal thinking with little credibility and no impact.\nWhat’s the difference between the two?\nBringing lessons from different perspectives\, industry veterans Wayne Cerullo and Kevin McGourty will lead an interactive session on what to seek and what to avoid in implementing buyer persona best practices.\nThey will show how applying the jobs-to-be-done innovation theory of Clayton Christiansen plus the Key Prospect Insight and Value Proposition Canvas can more effectively guide product innovation and market messaging for those products.\nIn this highly-interactive session you will discover:\n• Examples of real personas that have made a real difference for marketers\n• How launching innovative new offerings can be powered by jobs-to-be-done innovation theory\n• How to tell when a “persona” is actually a fake\n• How to use personas to facilitate internal change\n• Key steps to create effective personas efficiently\nHandouts will provide additional tools to enable you to make progress on your own on this crucial marketing framework.\nThinking of joining the AMA? For a $300 annual membership with the national AMA\, you are provided with many national and local benefits including discounts to programming and events. As a member of the Executive Circle\, you gain additional exclusive advantages if you qualify. Here is more information on how to apply for the Executive Circle\, or simply join the AMA.\nGuest Speakers:\nWayne Cerullo founded B2P Partners\, a marketing strategy firm\, to equip B2B marketers with business-building prospect insights through buyer and account personas\, buyer journeys\, win-loss research\, message optimization\, and the Key Prospect Insight. The B2P team brings experience from IBM\, Microsoft\, Visa\, Citibank\, Siemens\, Baxter\, Sharp Healthcare\, plus many growing challengers. A graduate of Princeton\, Wayne eked out an MBA from NYU.\nKevin is President of iNPD Center\, Inc.\, where he works with clients to develop and launch breakthrough new products by helping them identify and solve real problems customers want solved.\nHe is the author of “the Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products.”\nKevin lives in the Bay Area with his wife Stephanie and their two rescue dogs Freddie and Ginger. And is a partner at Sea Stone Cellars family winery.\nSponsors\n      \n \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/personas-from-worthless-to-priceless-managing-personas-to-make-a-difference/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170830T180000
DTEND;TZID=America/Los_Angeles:20170830T203000
DTSTAMP:20260821T073423
CREATED:20170802T132851Z
LAST-MODIFIED:20181116T213022Z
UID:10000674-1504116000-1504125000@www.amasf.org
SUMMARY:How to Build Trust in a Digital World
DESCRIPTION:Join us for hosted hor d’oeuvres\, beer & wine as we dive deep into the trust in the digital world.\nTrust is the foundation of a good customer experience and loyal relationship—the holy grail for marketers. Technology creates many possible avenues for building trust and developing that relationship. That happens through the effective collection and use of data. And while we are building huge treasure troves of data\, we are still challenged as marketers by how to best employ that data to build trust.\nOur speakers\, Paolo Parigi and Jessica Santana\, have been researching using a new method of discovering how trust develops online. Specifically\, how interactions and user experience creates\, increases\, or decreases trust and how to discover which is happening and what might be causing it. The methodology is called an online field experiment\, and the implications are are promising for the future of marketing.\nWe may be able to use insights from this type of work to:\n•          More effectively personalize marketing to develop trust at an individual customer level at scale\n•          Create user experiences that increase trust at a measurable pace\n•          Overcome periods of distrust because of product or PR challenges with trust-building campaigns\nWe’re excited about bringing the cutting-edge academic research to this audience here in San Francisco and Silicon Valley—the center of the high tech world where we are only limited by our imaginations on how to use this.\n\nFeaturing Guest Speakers:\n\n Jessica Santana\, Doctoral Candidate of Sociology\, Stanford University\nJessica’s research evaluates the role of networks in innovation. This work is driven by insights from organizational theory\, social psychology\, network science\, and economic sociology. She relies on a variety of methodological approaches\, including experimental\, statistical\, and computational analyses. Jessica has benefited greatly from experience working in the types of organizations she studies\, from Silicon Valley startups to Nicaraguan farming cooperatives.\n\n\nPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford UniversityPaolo Parigi\, Lead Trust Scientist at Uber and Adjunct Professor of Civil and Environmental Engineering at Stanford University. He also serves as Associate Director at the Center for Computational Social Science at IRiSS with a focus on collaborations between academia and industry. Paolo has an MA in Quantitative Methods and a PhD in Sociology from Columbia University. Prior to his current positions\, Paolo had an appointment in the Sociology department at Stanford as an assistant professor.\n\n\nSponsors\n         \nSpecial cooking demo by Nomiku Sous Chef\nSpecial Giveaway courtesy of Swift Apparel!
URL:https://www.amasf.org/event/how-to-build-trust-in-a-digital-world/
LOCATION:Google Community Space\, 188 The Embarcadero\, Entrance is on the Bay Side of the Building\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170803T180000
DTEND;TZID=America/Los_Angeles:20170803T203000
DTSTAMP:20260821T073423
CREATED:20170802T132741Z
LAST-MODIFIED:20181116T213021Z
UID:10000673-1501783200-1501792200@www.amasf.org
SUMMARY:The Future CMO: Building the Path for Millennials
DESCRIPTION:This event is open to AMA SF’s Executive Circle Group Members and other senior level marketers.\nDid you know that Millennials represent more than half of the workforce today? To grow your team\, and your organization\, you need to understand how to identify the talent who can add value to the company\, how to get the most from this generation\, and how to create a culture that will attract them. Seems basic. It’s not. Tom Gimbel has done just that within his organization which is made up of nearly 80% millennials….and managed to grow his company by 15% organically every year since inception AND be recognized as a Best Place to Work according to Glassdoor\, Inc Magazine and Entrepreneur Magazine.\nIn this workshop\, you will learn how to:\n\nAttract top millennial talent to your organization\nEngage\, retain and manage millennials\nGet the most out of your millennial talent\nBuild a winning culture within your organization AND your team\n\nEnjoy future Executive Circle workshops by joining the AMA SF. Here is your opportunity to become not only an AMA Member\, but for the same annual membership rate\, an AMA SF Executive Circle Member which provides exclusive benefits to those whose qualify.\nFeaturing Guest Speaker\, Tom Gimbel\, CEO of LaSalle Network\nTom Gimbel is the Founder and CEO of LaSalle Network\, a staffing and recruiting firm in Chicago and San Francisco. Founded in 1998\, LaSalle has served thousands of clients and candidates\, placing job seekers in temporary\, temporary-to-permanent and permanent position in the areas of accounting and finance\, office services\, customer service\, technology\, human resources\, marketing\, supply chain\, healthcare revenue cycle and executive search.\nGimbel is an expert on company culture\, careers and jobs\, and is a regular contributor to CNBC\, The Today Show\, Fox and Friends\, Entrepreneur Magazine\, Inc.com and Fortune.com.\nLaSalle Network has been recognized for the past ten consecutive years on the Inc. 500/5000 Fastest Growing Private Companies in America list\, recognized by Glassdoor on its list of the Best Companies to Work For in the Country\, honored as the number one Best and Brightest Company in Chicago in 2016; recognized by Staffing Industry Analysts for the past six years as a Best Staffing Firm to Work For\, recognized by Crain’s Chicago Business as one of the Top 10 Places to Work in Chicago\, and recognized by the Chicago Tribune as one of the Top 5 Workplaces in Chicago.\nGimbel holds a bachelor’s degree from the University of Colorado and is on the Board of Directors of Ounce of Prevention and the American Staffing Association. He is an active member in the Young Presidents’ Organization\, Economic Club of Chicago and Entrepreneurs’ Organization.\nThank You To Our Event Sponsors!\nSwift Corprate Apparel & Products\nTymn Urban Media/Design/Photography\nBreather\nWines provided by Bonterra Organic Vineyards
URL:https://www.amasf.org/event/the-future-cmo-building-the-path-for-millennials/
LOCATION:94 Natoma St\, 94 Natoma Street #200\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/be8e380ccca01f4f7cdc5ee340997682.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170726T180000
DTEND;TZID=America/Los_Angeles:20170726T203000
DTSTAMP:20260821T073423
CREATED:20170802T132507Z
LAST-MODIFIED:20181116T213019Z
UID:10000672-1501092000-1501101000@www.amasf.org
SUMMARY:Meet the Stars of the New American Marketing Association of SF
DESCRIPTION:Meet the stars of the new American Marketing Association\, San Francisco Chapter Board of Directors and find out what we’ve planned for the new year! Mix and mingle with fellow trailblazers in the Bay Area marketing community while enjoying hosted hors d’oeuvres at Twenty Five Lusk. Based in the heart of SOMA\, Twenty Five Lusk features a world-renown wine bar and inspired cocktails in a modernized industrial environment. Be sure to register now for this star-studded AMA SF event – it will be out of this world!\nStellar Gift Giveaway courtesy of Swift Corporate Apparel & Products.\nThank you to our event sponsors:\nTymn Urban Design + Media\nSwift Corporate Apparel & Products\nTwenty Five Lusk\nLarry Wong Media
URL:https://www.amasf.org/event/meet-the-stars-of-the-new-american-marketing-association-of-sf/
LOCATION:Twenty Five Lusk\, 25 Lusk St.\, San Francisco\, CA\, 94107\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/63c893a910757aa98d04b13d44db0e6b.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170425T180000
DTEND;TZID=America/Los_Angeles:20170425T200000
DTSTAMP:20260821T073423
CREATED:20170413T163722Z
LAST-MODIFIED:20181116T213017Z
UID:10000652-1493143200-1493150400@www.amasf.org
SUMMARY:It's Time We All Worked Happy
DESCRIPTION:Adding beer & wine makes everything better…doesn’t it?\nCome join the AMA San Francisco Chapter event on April 25\, and enjoy Gilman Brewing beer and a tasting of Boisset Collection wines during an informative session on the secrets of workplace happiness and career success for Bay Area marketers delivered by Robert Half and The Creative Group.\nThe Creative Group Presents the Secrets to Career Success for Bay Area Marketers\nHow can both client-side marketers and agencies in the Bay Area improve employee engagement and build a positive work environment to attract and retain the best talent?\nLearn the secrets derived from a survey of Bay Area digital\, marketing\, PR\, and creative professionals and employers:\nKey factors for career mobility in marketing\n\nMapping your career path between freelancer\, agency\, and corporate in-house opportunities\nThe evolving job roles\, titles\, and functions of today’s best marketing teams\nHow your compensation compares to the regional market…and how to increase it!\nThe link between happy employees and performance\nSpecific steps you can take to increase employee satisfaction and create a culture of success\n\n\nSpeaker:\nHeather Johnston\, Regional Vice President for Robert Half Technology and The Creative Group. Heather oversees operations throughout the Bay Area\, leading providers of highly skilled technology and creative professionals.\nWHEN: Tuesday\, April 25\, 6:00-8:00 PM\nWHERE: The Conference Room\, B2\, 650 California Street\, San Francisco\, CA\nEARLY BIRD PRICING: AMAsf members ($20) / Non-members ($30)\nREGULAR PRICING: AMAsf members ($30) / Non-members ($45)\nVenue Sponsor: \n\nWine Sponsor:\n\nBeer Sponsor:
URL:https://www.amasf.org/event/its-time-we-all-work-happy/
LOCATION:The Conference Room\, 650 California St.\, B2\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/413b167cf8d4171ea6ec75a4e8ad337d.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170331T090000
DTEND;TZID=America/Los_Angeles:20170331T093000
DTSTAMP:20260821T073423
CREATED:20170318T145938Z
LAST-MODIFIED:20181116T213016Z
UID:10000651-1490950800-1490952600@www.amasf.org
SUMMARY:For the Love of Marketing
DESCRIPTION:
URL:https://www.amasf.org/event/for-the-love-of-marketing-mixer/
LOCATION:Duncan/Channon\, 114 Sansome Street\, 14th Floor\,\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/31558625699-28005721-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20170202T173000
DTEND;TZID=America/Los_Angeles:20170202T200000
DTSTAMP:20260821T073423
CREATED:20170318T145655Z
LAST-MODIFIED:20180213T113631Z
UID:10000646-1486056600-1486065600@www.amasf.org
SUMMARY:Volunteer Night - Be The Spark!
DESCRIPTION:Volunteering with San Francisco AMA offers an opportunity to contribute to the Bay Area marketing community\, grow professional skills\, and network with local peers and mentors. At this event\, you’ll learn more about volunteer openings and visit personally with chapter members about where our needs fit with your interests. This free event is a no-strings-attached chance to discover ways to maintain the momentum of a new year. \nWhen: Thursday\, February 2\, 5:30pm ­- 8pm \nWhere: WeWork Transbay\, 535 Mission\, 14th Floor\, San Francisco\, CA 94105 \nPrice: FREE REGISTRATION! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/volunteer-night-spark/
LOCATION:WeWork Transbay\, 535 Mission\, 14th Floor\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161206T170000
DTEND;TZID=America/Los_Angeles:20161206T190000
DTSTAMP:20260821T073423
CREATED:20161130T222345Z
LAST-MODIFIED:20180213T113631Z
UID:10000551-1481043600-1481050800@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nWhen: Tuesday\, December 6\, 5pm ­ 7pm \nWhere: Il Fornaio\, 1265 Battery St\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark/
LOCATION:Il Fornaio\, 1265 Battery St\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161117T180000
DTEND;TZID=America/Los_Angeles:20161117T203000
DTSTAMP:20260821T073423
CREATED:20170318T145921Z
LAST-MODIFIED:20181116T212823Z
UID:10000650-1479405600-1479414600@www.amasf.org
SUMMARY:Grace Meets Grit: Leadership Lessons from Author and Executive Coach Daina Middleton
DESCRIPTION:Join the sfAMA on November 17\, 2016 to meet international speaker and leadership behavior expert Daina Middleton\, as she shares the lessons from her new book Grace Meets Grit: How to Bring Out the Remarkable\, Courageous Leader Within. Attendees will learn about leadership styles and strategies\, and how to drive actionable behavioral change for leaders in the workplace. Daina will draw from her experience as a marketing executive at Twitter and HP\, as well as her tenure as CEO of Performics\, in addition to her current roles as an executive coach and organizational transformation consultant.\nAbout Daina Middleton: \n	With her roots in the ranches of the American West\, Daina Middleton (@DainaMiddleton) does not lack for grit. Throughout her career\, she used this grit\, along with grace\, to forge her own path to become an accomplished executive and thought leader in global marketing. During her 16-year tenure at Hewlett-Packard\, Daina led Global Advertising for the Imaging and Printing Group where she pioneered digital marketing. She went on to become Global CEO of Performics\, the largest performance marketing company in the world\, and most recently ran Global Business Marketing at Twitter. She is now an organizational transformation expert\, executive coach\, and international speaker.\n\nWith three decades of hands-on business experience as a proven leader and CEO\, she currently works with executives from large and small companies who seek to take their business to the next level and understand the importance of leadership development that accompanies success. Middleton has authored two books\, her most recent\, Grace Meets Grit: How to Bring Out The Remarkable\, Courageous Leader Within (Bibliomotion\, 2016)\, written to drive actionable behavioral change for women in the workplace\, and before that\, Marketing in the Participation Age: A Guide to Motivating People to Join\, Share\, Take Part\, Connect\, and Engage (Wiley\, 2012). Middleton’s work has been published in Forbes\, Fast Company\, The Huffington Post\, Ad Week\, and she has appeared on CNBC. She has been named one of Mobile Marketer’s Mobile Women to Watch\, and in 2013 received the Gold Stevie® Award in the Executive of the Year – Advertising\, Marketing and Public Relations category\, in the 10th annual Stevie Awards for Women in Business. Middleton also serves as a director on the boards of Marin Software and Healthwise.\nFind more at: \n	http://dainamiddleton.com/books/grace-meets-grit/\n	https://twitter.com/DainaMiddleton \n	https://www.linkedin.com/in/dainamiddleton \n	https://www.facebook.com/DainaMiddletonGraceMeetsGrit/?fref=ts\n\nBeverage Sponsor:\n\nFood Sponsor:
URL:https://www.amasf.org/event/grace-meets-grit-leadership-lessons-from-author-and-executive-coach-daina-middleton/
LOCATION:PAN Communications\, 100 California Street#725\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2018/11/495f9c8905e68d9d5d9b3fb2da13a4b3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20161025T170000
DTEND;TZID=America/Los_Angeles:20161025T190000
DTSTAMP:20260821T073423
CREATED:20170318T145516Z
LAST-MODIFIED:20180213T113631Z
UID:10000645-1477414800-1477422000@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nMeet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, October 25\, 5pm ­ 7pm \nWhere: Harper & Rye\, 1695 Polk St\, San Francisco\, CA 94109  \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself! \nLocation Sponsor: \n \nBeverage Sponsor:Workbox: San Francisco-based website design\, development and online marketing.
URL:https://www.amasf.org/event/be-the-spark-5/
LOCATION:Harper & Rye\, 1695 Polk St\, San Francisco\, CA\, 94109 \, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160927T170000
DTEND;TZID=America/Los_Angeles:20160927T190000
DTSTAMP:20260821T073423
CREATED:20170318T145311Z
LAST-MODIFIED:20180213T113632Z
UID:10000644-1474995600-1475002800@www.amasf.org
SUMMARY:Be The Spark
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nMeet the sfAMA team and find out about the many exciting volunteer opportunities now available at the sfAMA. The first $250 of drinks is on us! \nBecome a volunteer! \nWhen: Tuesday\, September 27\, 5pm ­ 7pm \nWhere: Il Fornaio San Francisco\, 1265 Battery Street\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFor more information\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-4/
LOCATION:CA
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20160830T170000
DTEND;TZID=America/Los_Angeles:20160830T200000
DTSTAMP:20260821T073423
CREATED:20170318T145114Z
LAST-MODIFIED:20180213T113632Z
UID:10000643-1472576400-1472587200@www.amasf.org
SUMMARY:Be The Spark!
DESCRIPTION:Are you looking for a new challenge? \nWant to strut your marketing stuff in front of a vast community of marketers? \nWould you like to gain new skills and perspectives from others? \nDoes the idea of collaborating with a fun and exciting team sound good to you? \nDo you want to be first in line for perks and freebies? \nAre you ready to get fired up and make something happen? \nThe sfAMA invites you to Be the Spark that sets the Bay Area marketing community on fire! \nBecome a volunteer! \nCome out to Pier 23 Cafe\, Pier 23 in San Francisco on Tuesday\, August 30 to meet the sfAMA team and to find out about the many exciting volunteer opportunities now available at the sfAMA! The first $250 of drinks is on us! \nWhen: Tuesday\, August 30\, 5pm ­ 7pm \nWhere: Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA 94111 \nPrice: FREE REGISTRATION! \nFeatured Opportunities:\nSponsorship Associate. This role is Ideal for outgoing marketers with experience in business development. Working with Sponsorship enables you to connect with new companies while building your own personal network. \nGoogle Analytics Manager. Help ensure that we’re set up correctly and understand what drives our event registrations with event tracking set­up and conversion reporting. Help us improve our online marketing efforts! New ideas welcome. \nWordPress Manager. Help the SFAMA keep the website running smoothly by managing all of the features of our site. Knowledge of some basic WordPress would be handy. \nSalesforce Manager. Want to apply your Salesforce knowledge to a great non­profit that focuses on the San Francisco marketing community? Here’s your chance. Help us understand how to engage our market and get them what they need to success in their careers. \nCopywriter. Got great promotional writing skills? We need headlines\, taglines\, subject lines and more! \nGraphic Designers. Do you speak fluent Adobe? Do you love conveying concepts in visuals? Are you a layout rockstar? Put your design work in front of thousands of eyes while exercising your creativity. \nContent Developers. Writers\, bloggers\, social media mavens\, infographers and meme-ers … bring it on! New ideas are encouraged. \nOpportunities with the Events Team. We’re looking for a few skilled and reliable individuals to help perform functions such as: ­ \n\nKeeping an up­to­date calendar of regional events. ­\nLiaising with other Bay Area organizations (to ensure there is no overlap in content or dates)\n­ Seeking out and vetting potential speakers and moderators; following up with speakers that have approached us\n­ Scouting venues and negotiating for event space\n­ Development of questions/content for speaker panels\n­ Event logistics (audio­visual setup\, venue and speaker liaison)\n­ Hospitality (greeter\, registration\, check­in\, etc.)\n\nREGISTER FOR FREE! \nFor more information on any of these roles\, drop us a line at volunteer@sfama.org. \nDon’t forget to introduce yourself!
URL:https://www.amasf.org/event/be-the-spark-3/
LOCATION:Pier 23 Cafe\, Pier 23\, Embarcadero\, San Francisco\, CA\, 94111\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2017/03/BeTheSpark_WebPage_Graphic.jpg
END:VEVENT
END:VCALENDAR