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SUMMARY:Humans in the Loop: AI as a Collaborative Partner
DESCRIPTION:Join the AMA SF\, at Reddit HQ in San Francisco\, for an in-person panel discussion about – what else? – the impact of AI on Marketing.\n\n\nIn some way or another all of us are going to work with AI\, if we aren’t already. Whether you’re a student or a seasoned CMO\, learning how to partner with AI is going to be critical to your career. While real challenges exist\, and dangers need to be addressed\, AI can also make marketing fun again. This future isn’t just about generative AI. It’s about customer personas\, analytics\, workflows\, and much more. \n \nJoin our panel of Silicon Valley veterans as we explore the future of AI in marketing – a future where the humans are most definitely in charge\, and one where AI is our partner\, not our replacement. All marketers are welcome. But only AMA SF members get special pricing on this and upcoming events. We’re in the heart of the AI revolution and there’s much more to come. \nSpace is limited\, and we expect this event to sell out\, so RESERVE YOUR SPOT TODAY! \n \nTOPICS WE’LL COVER: \n\nDiscover why human expertise is not only desired\, but required to maximize the investment in AI\nLearn about the skills required for working with AI in marketing at all stages of a marketing career\nHear about case studies of AI implementation in marketing – beyond content creation\nUnderstand how marketers can effectively guide AI processes and tools\, ensuringoutputs align with strategic goals\n\n \nMODERATOR: \nMelinda Byerley – CEO Fiddlehead® Marketing \n \nPANELISTS: \nKimberly Bryant – Founder and CEO Ascend Ventures and the Black Innovation Lab \nAnya Cheng – Founder & CEO\, Taelor.AI; Marketing Lecturer\, Northwestern University; Ex Marketing Lead\, Meta \nNatalie Lambert – Founder GenEdge Consulting and former Global Director Applied AI for Marketing\, Google \nMonifa Porter\, SVP and Head of Shift AI and Managing Partner for Venture Building at Mach49 \n \nOUR SPONSOR:Section\, is the leading online business school for the age of AI – so if you’re just starting on your AI journey\, they can meet you where you’re at! Their AI for Marketers workshop will teach you how to use AI to delight your customer in just 2 hours. But if you’re not ready to talk strategy\, their AI Crash Course is a 5 day overview of all things generative AI. You can get both for 20% off with code AMASF20. \n \n**PLEASE NOTE: You will be receiving an email from the Reddit Security team requesting signature for an NDA to enter the ve nue.
URL:https://www.amasf.org/event/humans-in-the-loop-ai-as-a-collaborative-partner-2/
LOCATION:Private: Reddit Headquarters\, 548 Market Street\, San Francisco\, CA\, 94104\, United States
CATEGORIES:AMA SF Events
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