BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20180311T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20181104T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190409T180000
DTEND;TZID=America/Los_Angeles:20190409T203000
DTSTAMP:20260501T234923
CREATED:20190227T230119Z
LAST-MODIFIED:20190409T083015Z
UID:10000735-1554832800-1554841800@www.amasf.org
SUMMARY:Getting Creative with your PR & Marketing: Leveraging Creative to Make Better Pitches
DESCRIPTION:Join us as the dynamic duo (American Marketing Assoc of SF & Public Relations Society of America SF) team up with Trendkite to bring you this insightful event focusing on Getting Creative with your PR: Leveraging Creative to Make Better Pitches. \nAs we move further into the 21st century\, the lines between the disciplines of marketing\, communications\, and public relations became increasingly blurred. It is no longer enough to be siloed in a single industry. Those that find the most success have learned how to integrate practices that are outside their comfort zone\, leveraging creative in traditionally non-creative industries to provide an advantage over the competition. \nHosted Beer/Wine & Small Bites \nSpeakers:\nPaul Wilke\, CEO at Upright Position Communications \n@pwilke \nWith feet-on-the-ground experience working on both US coasts and in Asia\, Paul is focused on telling compelling stories\, garnering on-message media coverage and providing sound strategic counsel. Prior to founding Upright Position Communications in 2012\, Paul headed public relations for Splunk\, where he led communications around one of this decade’s most successful IPOs. Before Splunk\, Paul managed global public relations at Visa Inc. with a focus on the company’s travel and tourism business. While at Visa\, Paul founded Visa’s inaugural International Tourism Conference at the 2010 Vancouver Olympic Games\, sat on President Obama’s Travel and Tourism Advisory Board and worked on their IPO. Prior to moving to the Bay Area\, Paul lived in Singapore for 12 years\, where he headed Visa’s public relations operations for South and Southeast Asia. While in Singapore\, Paul spent six years at one of Singapore’s premier public relations firms\, Baldwin Boyle Shand (BBS). In addition to his communications work on more than a dozen IPOs\, Paul is a featured speaker on IPOs\, crisis communications\, and tech PR. \nRich Harris\, Creative Director at Ruckus Networks\, an ARRIS company\n@47networks \nHailing from Scotts Valley\, CA\, Rich Harris has been a creative in Silicon Valley for almost 25 years. A music composer\, photographer\, and aspiring filmmaker\, he is all about content that moves the heart. In today’s business of PR\, marketing and the battle against the short-attention span\, there’s an art to moving people with engaging content that is short\, sweet and thoughtful yet high production quality without a Hollywood budget. Rich couldn’t fix a car or write software to save his life but if you want to influence an audience to a behavior for a brand\, you do it through their heartstrings. The challenge is it has to be done without coming off like a used car salesman so you don’t get tuned out in 2 seconds. This is where Rich comes in.  \nShira Abel\, CEO at Hunter & Bard\n@shiraabel \nShira Abel is the CEO of Hunter & Bard\, an award-winning public relations agency. She focuses on using creative PR and marketing strategies to achieve omnichannel results for clients. Years of experience working with clients across industries – from start-up to enterprise\, and everything in between – has provided Shira with a clear understanding of what it takes to organically grow a company via digital engagement and brand awareness. She is an expert in creating higher Customer Lifetime Value through relationship building. \nEvent Sponsors:\n \nSpecial Thanks to Platinum Venue Sponsor: \nNasdaq Entrepreneurial Center \n \nAnd Photography Sponsor:\n\nGenevieve Shiffrar \n \nFAQs\nIs there a minimum age requirement to enter the event? \nYes. All attendees must be over 21 years of age\, because alcohol will be served. \nWhat are my public transportation options for getting to and from the event? \nThe venue is a short walk from either the Montgomery or Embarcadero BART/Muni stations\, as well as the Temporary Transbay Terminal. \nWhat’s the refund policy? \nNo refunds will be given after March 31.
URL:https://www.amasf.org/event/getting-creative-with-your-pr-leveraging-creative-to-make-better-pitches/
LOCATION:Nasdaq Entrepreneurial Center\, 505 Howard Street\, San Francisco\, CA\, 94105\, United States
CATEGORIES:AMA SF Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2019/02/2019-Trendkite_800x400_Twitter-REV3.jpg
END:VEVENT
END:VCALENDAR