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DTSTART;TZID=America/Los_Angeles:20180425T123000
DTEND;TZID=America/Los_Angeles:20180425T140000
DTSTAMP:20260415T224501
CREATED:20180118T131226Z
LAST-MODIFIED:20181116T213725Z
UID:10000693-1524659400-1524664800@www.amasf.org
SUMMARY:Evolving Role of the Marketer
DESCRIPTION:It’s never been a more complicated time to be a marketer\nFrom merely placing advertising creative to now having a seat on the executive table\, modern marketers must keep pace with social media\, customer data\, advertising trends\, influencer marketing\, as well as creating the four P’s in a way that conveys effective brand voice. If you’re lucky\, you have a large team to tackle each of these areas\, but that is not often the case. Join us for a discussion with marketing experts from different industries to hear how and why they focus their time on these topics and more. \nSpeaker Panel\nErika Bjork is an executive with over 23 years of experience in corporate citizenship\, interactive marketing\, crisis communications and brand strategy. During her 20 years in sports and entertainment marketing – including eight years serving as the VP of Marketing and Communications for Sacramento Republic FC – she has aligned athletes and teams with national brands as well as worked closely with city entities and local leadership to create raving fans in a region. The leader of her own marketing firm\, she collaborates with organizations to create and implement a game plan for their brand\, culture\, message architecture and audience engagement.\nKaren Meier is the marketing manager for Andersen Corporation\, the company that has revolutionized the window and door business for more than 110 years. With more than 15 years of experience\, she focuses on combining digital assets and print assets to deliver a return on investment by utilizing data analytics\, market trends\, and community feedback.\nRashael Parker is the Director of Advertising and Creative at Raley’s\, where she uses her experience in marketing\, design\, brand management\, visual communications and public relations to ensure that Raley’s is tightly connected to its customers. Rashael’s focus on vision means that she is always evolving as a CMO\, finding new directions to guide the path through the ever-evolving technological landscape of marketing communications.
URL:https://www.amasf.org/event/evolving-role-of-the-marketer/
LOCATION:Fat City Bar & Grill\, Private Room\, 1001 Front Street\, Old Sacramento\, CA\, 95814\, United States
CATEGORIES:Sacramento
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DTSTART;TZID=America/Los_Angeles:20180328T123000
DTEND;TZID=America/Los_Angeles:20180328T140000
DTSTAMP:20260415T224501
CREATED:20180118T131103Z
LAST-MODIFIED:20181116T213723Z
UID:10000692-1522240200-1522245600@www.amasf.org
SUMMARY:Social Media Optimization
DESCRIPTION:Social Media Strategy Changes Regularly; How Well Are You Keeping Up?\nClosing out our three-month series on promoting your brand for 2018\, we have invited some of Sacramento’s top influencers to talk about their viewpoints on social media\, share how they optimize their social channels\, and give their forecasts for where social is taking us. \nWith Facebook\, Twitter\, Instagram\, LinkedIn\, YouTube\, and Snapchat all offering their own advertising platforms today\, the requirements\, costs\, and algorithms can be challenging to keep up. Join us for lunch\, catered by Scott’s Seafood\, and get your questions answered on anything from best practices for optimizing your budget\, to keeping fresh content\, to reader engagement.\nSpeaker Profiles\nKachet Jackson-Henderson is the writer of The Kachet Life and The Blog Bloc\, delivers real stories in vivid\, interesting ways—sure to catch both your eye\, your heart and maybe even a laugh. Through her activities\, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine\, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger.\nFaith Lopez is a Sacramento native and CEO of FAITHMARI\, Inc.\, the leading social management company in the Sacramento region. For the past five years\, she has been growing the social presence of a wide variety of clients. Her clients range from Visit Sacramento\, CAGROWN\, Farm-to-Fork and Ginger Elizabeth\, to boutique hotels along the California coast and as far as the Scottish Highlands. \nKaren Lewis is the media manager for Sagent Marketing. Her extensive background includes strategic campaign planning\, media planning\, paid media execution\, brand management\, and social media strategy. Her technical acumen\, social media knowledge\, and extensive media experience contribute additional value to this panel discussion. In her spare time\, Karen can be found playing board games with her three children and husband\, traveling and completing an occasional half marathon.
URL:https://www.amasf.org/event/social-media-advertising/
LOCATION:Westin Sacramento\, 4800 Riverside Blvd. (I-5\, Pocket Area)\, Sacramento\, CA\, 95822\, United States
CATEGORIES:Sacramento
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DTSTART;TZID=America/Los_Angeles:20180226T163000
DTEND;TZID=America/Los_Angeles:20180226T180000
DTSTAMP:20260415T224501
CREATED:20180118T131609Z
LAST-MODIFIED:20180214T171709Z
UID:10000694-1519662600-1519668000@www.amasf.org
SUMMARY:An Interview with Russ Klein\, AMA CEO
DESCRIPTION:As CEO for the American Marketing Association\, Klein is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising\, but he now aspires to be the torch bearer for all marketers.​
URL:https://www.amasf.org/event/interview-russ-klein-ama-ceo/
CATEGORIES:AMA Events,Sacramento
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DTSTART;TZID=America/Los_Angeles:20180221T173000
DTEND;TZID=America/Los_Angeles:20180221T193000
DTSTAMP:20260415T224501
CREATED:20180118T130942Z
LAST-MODIFIED:20181116T213722Z
UID:10000691-1519234200-1519241400@www.amasf.org
SUMMARY:Influencer Marketing
DESCRIPTION:Registration includes food and one beer or wine included! Don’t miss this great event.\nThe value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all\, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However\, much of this success is an outcome of an effective influencer outreach program.\nA study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence\, it is no wonder that brands flock towards influencers with 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for food and drinks with Shane Barker and Gordon Fowler as they discuss how they have built their influence networks and that of their clients. \nDo you want to increase your own influence? Do you want to find an influencer for your business? Do you just want to understand the potential for this channel to help cut the noise distracting your customers? We will cover these questions and more in a fun and engaging evening with these experts. \nAbout the Speakers:\nShane Barker is a digital marketing consultant who specializes in influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, as well as written for INC\, Forbes\, HuffingtonPost and other outlets.\nGordon Fowler founded Sacramento’s 3fold Communications in 2004 after 15 years of national marketing and advertising industry experience. Almost 15 years later\, 3fold Communications has become an award-winning\, multi-million dollar agency and a leader in socially conscious marketing.
URL:https://www.amasf.org/event/influencer-marketing/
LOCATION:Kupros Craft House\, 1217 21st Street\, Sacramento\, CA\, 95816\, United States
CATEGORIES:Sacramento
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DTSTART;TZID=America/Los_Angeles:20180117T123000
DTEND;TZID=America/Los_Angeles:20180117T140000
DTSTAMP:20260415T224501
CREATED:20180118T130650Z
LAST-MODIFIED:20181116T213721Z
UID:10000690-1516192200-1516197600@www.amasf.org
SUMMARY:Raising Brand Personalization @ Tower Cafe
DESCRIPTION:Individuals are a brand’s greatest asset. By improving your individual mission and passion\, you become the best version of yourself for each opportunity that comes your way. Your personal brand is how you appear to the world. Hear from our expert panelists who will help you discover new strategies on how to build your personal brand\, cultivate new clients\, and reach your next best step.\nSpeaker Panel:\nMeghan Phillips\, Owner\, Honey AgencyKimberlie Hiltachk\, Founder\, Hiltachk Marketing Group Amanda Russell\, Creative Director at Outlaw Consulting Group\n\nChoose your lunch option during registration:\n\nBRAZILIAN CHICKEN SALAD\nTHAI STEAK SALAD\nTHE EARTH BURGER\nBORRACHO BURGER\nTHE ALL AMERICAN BURGER
URL:https://www.amasf.org/event/raising-brand-personalization-tower-cafe/
LOCATION:Tower Cafe\, 1518 Broadway\, Sacramento\, CA\, 95818\, United States
CATEGORIES:Sacramento
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