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X-WR-CALDESC:Events for AMASF
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260804T080000
DTEND;TZID=America/Los_Angeles:20260804T110000
DTSTAMP:20260927T150645
CREATED:20260730T150652Z
LAST-MODIFIED:20260730T154034Z
UID:10001440-1785830400-1785841200@www.amasf.org
SUMMARY:How to Write a Winning Brand Positioning Statement
DESCRIPTION:Learn to create a well-written positioning statement that connects everything from messaging\, to campaigns\, and long-term brand decisions. (Online | 3 Hrs)
URL:https://www.amasf.org/event/how-to-write-a-winning-brand-positioning-statement/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260806T080000
DTEND;TZID=America/Los_Angeles:20260806T100000
DTSTAMP:20260927T150645
CREATED:20260730T151229Z
LAST-MODIFIED:20260730T154910Z
UID:10001441-1786003200-1786010400@www.amasf.org
SUMMARY:Proving the ROI of AI
DESCRIPTION:Get a clear measurement model to prove what AI is actually contributing to your bottom line. (Online | 2 Hrs)
URL:https://www.amasf.org/event/proving-the-roi-of-ai/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260818T100000
DTEND;TZID=America/Los_Angeles:20260818T110000
DTSTAMP:20260927T150645
CREATED:20260730T155058Z
LAST-MODIFIED:20260730T155058Z
UID:10001442-1787047200-1787050800@www.amasf.org
SUMMARY:Beyond the Buzzwords: Real Marketing Tech\, Live in Action
DESCRIPTION:
URL:https://www.amasf.org/event/beyond-the-buzzwords-real-marketing-tech-live-in-action/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-3.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260819
DTEND;VALUE=DATE:20260828
DTSTAMP:20260927T150645
CREATED:20260730T155313Z
LAST-MODIFIED:20260730T155512Z
UID:10001443-1787176800-1787867999@www.amasf.org
SUMMARY:UX Foundations for Marketers (2-part series)
DESCRIPTION:
URL:https://www.amasf.org/event/ux-foundations-for-marketers-2-part-series/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-4.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260825T080000
DTEND;TZID=America/Los_Angeles:20260825T100000
DTSTAMP:20260927T150645
CREATED:20260730T155647Z
LAST-MODIFIED:20260730T155647Z
UID:10001444-1787644800-1787652000@www.amasf.org
SUMMARY:Mapping the Customer Journey
DESCRIPTION:
URL:https://www.amasf.org/event/mapping-the-customer-journey/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-5.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T100000
DTEND;TZID=America/Los_Angeles:20260826T110000
DTSTAMP:20260927T150645
CREATED:20260730T155826Z
LAST-MODIFIED:20260730T155826Z
UID:10001445-1787738400-1787742000@www.amasf.org
SUMMARY:Future-Ready: Your Marketing Career in the Age of AI (Members-Only)
DESCRIPTION:
URL:https://www.amasf.org/event/future-ready-your-marketing-career-in-the-age-of-ai-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/07/events-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T100000
DTEND;TZID=America/Los_Angeles:20260901T110000
DTSTAMP:20260927T150645
CREATED:20260909T095154Z
LAST-MODIFIED:20260909T101244Z
UID:10001449-1788256800-1788260400@www.amasf.org
SUMMARY:Modernizing the Marketing Curriculum for an AI-First Workforce
DESCRIPTION:Free webinar brought to you by Quanthub. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/modernizing-the-marketing-curriculum-for-an-ai-first-workforce/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-4.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260902
DTEND;VALUE=DATE:20260925
DTSTAMP:20260927T150645
CREATED:20260909T095359Z
LAST-MODIFIED:20260909T102016Z
UID:10001450-1788386400-1790287199@www.amasf.org
SUMMARY:Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026)
DESCRIPTION:Across four live sessions\, build a repeatable AI-assisted marketing strategy and processes designed for how you work. (Online | 4 Sessions) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/transform-your-marketing-with-ai-hands-on-workshop-series-sept-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-8.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260915T080000
DTEND;TZID=America/Los_Angeles:20260915T100000
DTSTAMP:20260927T150645
CREATED:20260909T095449Z
LAST-MODIFIED:20260909T101307Z
UID:10001451-1789459200-1789466400@www.amasf.org
SUMMARY:The Marketing Metric Survival Guide (No Statistics Required)
DESCRIPTION:Understand which metrics actually matter to your leadership\, how to present results in plain language\, and how to answer “what did marketing contribute?” with confidence. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-marketing-metric-survival-guide-no-statistics-required/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-6.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T080000
DTEND;TZID=America/Los_Angeles:20260916T100000
DTSTAMP:20260927T150645
CREATED:20260909T095729Z
LAST-MODIFIED:20260909T101330Z
UID:10001452-1789545600-1789552800@www.amasf.org
SUMMARY:Meta Ads in 2026: AI\, Advantage+ and What's Actually Working
DESCRIPTION:Learn what’s working in Meta advertising right now. Walk away with a clear strategy and the hands-on skills to run better campaigns. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/meta-ads-in-2026-ai-advantage-and-whats-actually-working/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260917T100000
DTEND;TZID=America/Los_Angeles:20260917T130000
DTSTAMP:20260927T150645
CREATED:20260909T095846Z
LAST-MODIFIED:20260909T101354Z
UID:10001453-1789639200-1789650000@www.amasf.org
SUMMARY:The Future of Your Marketing Career: A Live Panel & Peer Braindates (Members Only)
DESCRIPTION:Register / learn more on ama.org
URL:https://www.amasf.org/event/the-future-of-your-marketing-career-a-live-panel-peer-braindates-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260921
DTEND;VALUE=DATE:20260923
DTSTAMP:20260927T150645
CREATED:20260909T100015Z
LAST-MODIFIED:20260909T101417Z
UID:10001454-1790028000-1790114399@www.amasf.org
SUMMARY:Virtual Conference: Unlock the Power of AI in Marketing
DESCRIPTION:Register / learn more on ama.org
URL:https://www.amasf.org/event/virtual-conference-unlock-the-power-of-ai-in-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-2.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260922T080000
DTEND;TZID=America/Los_Angeles:20260922T100000
DTSTAMP:20260927T150646
CREATED:20260909T100133Z
LAST-MODIFIED:20260909T101441Z
UID:10001455-1790064000-1790071200@www.amasf.org
SUMMARY:Measure What Matters in Content Marketing
DESCRIPTION:Get clear guidance on what to measure\, who should own it\, and how to turn your content data into decisions that improve segmentation\, personalization\, and pipeline results. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/measure-what-matters-in-content-marketing/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-3.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261008
DTSTAMP:20260927T150646
CREATED:20260927T175125Z
LAST-MODIFIED:20260927T175125Z
UID:10001456-1791158400-1791417599@www.amasf.org
SUMMARY:AMA at Content Marketing World (CMW) and The Market Research Event (TMRE) (2026)
DESCRIPTION:Join AMA at CMW and TMRE in Denver\, CO from October 5-7\, 2026. All attendees can save $200 on full conference registration with code AMA2026. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/ama-at-content-marketing-world-cmw-and-the-market-research-event-tmre-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-10.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261005
DTEND;VALUE=DATE:20261009
DTSTAMP:20260927T150646
CREATED:20260927T175234Z
LAST-MODIFIED:20260927T175234Z
UID:10001457-1791158400-1791503999@www.amasf.org
SUMMARY:AMA x Advertising Week New York (2026)
DESCRIPTION:New York \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/ama-x-advertising-week-new-york-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-11.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T080000
DTEND;TZID=America/Los_Angeles:20261006T100000
DTSTAMP:20260927T150646
CREATED:20260927T175335Z
LAST-MODIFIED:20260927T175335Z
UID:10001458-1791273600-1791280800@www.amasf.org
SUMMARY:Build a Brand Voice That Scales
DESCRIPTION:Turn your brand’s personality into clear\, consistent content standards your whole team can follow. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/build-a-brand-voice-that-scales/
CATEGORIES:AMA Events,AMA SF Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-12.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T100000
DTEND;TZID=America/Los_Angeles:20261006T110000
DTSTAMP:20260927T150646
CREATED:20260927T175500Z
LAST-MODIFIED:20260927T175500Z
UID:10001459-1791280800-1791284400@www.amasf.org
SUMMARY:Industry Trends Marketing Professors Should Know
DESCRIPTION:Free webinar brought to you by Stukent \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/industry-trends-marketing-professors-should-know/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-13.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T080000
DTEND;TZID=America/Los_Angeles:20261008T100000
DTSTAMP:20260927T150646
CREATED:20260927T175600Z
LAST-MODIFIED:20260927T175600Z
UID:10001460-1791446400-1791453600@www.amasf.org
SUMMARY:Smarter Social Listening: Customer Insights that Drive Business Decisions
DESCRIPTION:Go beyond social media basics. This session introduces a simple structure for listening across conversations\, so you catch the buying signals that never tag you directly\, and apply those to tangible business decisions. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/smarter-social-listening-customer-insights-that-drive-business-decisions/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-14.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T080000
DTEND;TZID=America/Los_Angeles:20261013T090000
DTSTAMP:20260927T150646
CREATED:20260927T175656Z
LAST-MODIFIED:20260927T175656Z
UID:10001461-1791878400-1791882000@www.amasf.org
SUMMARY:Leading Through Uncertainty: Building Resilient\, Adaptable Marketing Teams (Members Only)
DESCRIPTION:The job of a modern manager isn’t to protect their team from uncertainty\, but rather to increase their team’s capacity to navigate it. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-uncertainty-building-resilient-adaptable-marketing-teams-members-only/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-15.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T080000
DTEND;TZID=America/Los_Angeles:20261020T100000
DTSTAMP:20260927T150646
CREATED:20260927T175818Z
LAST-MODIFIED:20260927T175818Z
UID:10001462-1792483200-1792490400@www.amasf.org
SUMMARY:The Marketer's Guide to AI Literacy and Strategy
DESCRIPTION:Gain the AI literacy to evaluate outputs\, prompt responsibly\, and turn scattered experiments into measurable progress. (Online | 2 hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-marketers-guide-to-ai-literacy-and-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-16.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T100000
DTEND;TZID=America/Los_Angeles:20261020T110000
DTSTAMP:20260927T150646
CREATED:20260927T175925Z
LAST-MODIFIED:20260927T175925Z
UID:10001463-1792490400-1792494000@www.amasf.org
SUMMARY:Leading through AI Disruption: A Marketing Leadership Playbook
DESCRIPTION:This is a free webinar brought to you by Capella University \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/leading-through-ai-disruption-a-marketing-leadership-playbook/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-17.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261021
DTEND;VALUE=DATE:20261203
DTSTAMP:20260927T150646
CREATED:20260927T180025Z
LAST-MODIFIED:20260927T180025Z
UID:10001464-1792540800-1796255999@www.amasf.org
SUMMARY:Digital Marketing Copywriting - October 2026
DESCRIPTION:Build the technical foundations and the creative instincts that make quality and effective writing repeatable across platforms. (Online | 6 Weeks | Small Group) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/digital-marketing-copywriting-october-2026/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-18.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T080000
DTEND;TZID=America/Los_Angeles:20261022T100000
DTSTAMP:20260927T150646
CREATED:20260927T180127Z
LAST-MODIFIED:20260927T180127Z
UID:10001465-1792656000-1792663200@www.amasf.org
SUMMARY:How to Retain Customers: The Behaviors Behind Brand Loyalty
DESCRIPTION:Discover how to measure loyalty by what customers actually do and use those behaviors to retain more customers and grow advocacy. (Online | 2 Hours) \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/how-to-retain-customers-the-behaviors-behind-brand-loyalty/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-19.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261022T110000
DTEND;TZID=America/Los_Angeles:20261022T120000
DTSTAMP:20260927T150646
CREATED:20260927T180230Z
LAST-MODIFIED:20260927T180230Z
UID:10001466-1792666800-1792670400@www.amasf.org
SUMMARY:The AI-Powered Marketing Team: What Changes and What Doesn't
DESCRIPTION:Free webinar brought to you by Dell Technologies \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/the-ai-powered-marketing-team-what-changes-and-what-doesnt/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-20.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T100000
DTEND;TZID=America/Los_Angeles:20261027T110000
DTSTAMP:20260927T150646
CREATED:20260927T180325Z
LAST-MODIFIED:20260927T180325Z
UID:10001467-1793095200-1793098800@www.amasf.org
SUMMARY:AMA Executive in Residence with Bennie F. Johnson
DESCRIPTION:In partnership with Mastercard \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/ama-executive-in-residence-with-bennie-f-johnson/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-21.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261028T070000
DTEND;TZID=America/Los_Angeles:20261028T100000
DTSTAMP:20260927T150646
CREATED:20260927T174953Z
LAST-MODIFIED:20260927T174953Z
UID:10001468-1793170800-1793181600@www.amasf.org
SUMMARY:Virtual Conference: Digital Marketing
DESCRIPTION:Join us for this free virtual conference focused on what’s actually working right now across paid media\, AEO\, SEO\, social\, email\, and analytics. \nRegister / learn more on ama.org
URL:https://www.amasf.org/event/virtual-conference-digital-marketing-2/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/webp:https://www.amasf.org/wp-content/uploads/2026/09/image-9.webp
END:VEVENT
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