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SUMMARY:Core Components of Branding
DESCRIPTION:Learn How To Build a Valuable Brand\nWhile most marketers have a general sense of what a brand is\, it’s not always clear how to define and document a brand. What does it take to define and build a brand in the context of an organization? How do you bring strategy\, design and messaging together in a way that sets clear boundaries and direction? \nWhen you know exactly what components are necessary to define a brand and set direction\, branding becomes much clearer and more effective at reinforcing core desired equities in customers’ minds. \nIn this virtual workshop\, we’ll cover the steps to create and define a brand. You’ll learn what internal and external assets are required to create a new brand or sharpen an existing one. And you’ll leave with visual and messaging guidelines that drive clarity in your advertising\, communication and product development. \n\nKey Takeaways\n\nUnderstand how to research and document a useful Target Profile\nDevelop a strategic Positioning Statement\nLearn the steps to create a new brand name\nSee the three most important documents in a Design Strategy\nUse the basic structure of a Brand Story/Manifesto and see examples\nCraft a Message Map to help direct advertising and PR messaging\nGet best-practice templates and frameworks\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs\n\nWho Should Attend?\n\nABMs\, Brand and Marketing Managers who create new brands and/or maintain existing brands\nAgency Strategists\, Designers and Creatives who create brand strategy\, design strategy and/or branding strategy and documents for clients
URL:https://www.amasf.org/event/core-components-of-branding-2/
CATEGORIES:AMA Events,Partner Events
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