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DTSTART;TZID=America/Los_Angeles:20220922T080000
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UID:10001096-1663833600-1663837200@www.amasf.org
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:Build and Implement A Strategic Marketing Plan\nIt can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results\, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. This plan is also integral to aligning key stakeholders and gaining forward progress on marketing initiatives. \nIn this virtual workshop\, you will learn how to create a marketing plan that outlines clear objectives and strategies. You’ll learn the components of a great plan and how to prioritize those strategies\, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. \nTo get the most out of this workshop\, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example\, what are all of your current marketing tactics\, and how effective do you believe them to be? \n\nKey Takeaways\n\nLearn how to document your Target Profile\nDiscover how to assess the competition and identify your point of difference\nDevelop a strategic Positioning Statement\, with notable brand examples\nBe able to diagnose your existing marketing funnel\nSee how to design a new/improved marketing funnel\nLearn potential metrics for your new marketing plan\nCollect best-practice templates and outlines to implement immediately\n\n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 PCM® CEUs
URL:https://www.amasf.org/event/how-to-write-a-marketing-plan-3/
CATEGORIES:AMA Events,Partner Events
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CREATED:20220831T221217Z
LAST-MODIFIED:20220831T221329Z
UID:10001097-1663840800-1663844400@www.amasf.org
SUMMARY:The Art of Optionality: How to Build an Event Agenda for Maximum Attendee Engagement
DESCRIPTION:As marketers and event planners\, we know creating meaningful content and connections requires a more thoughtful approach to attendee experience. But oftentimes\, that’s easier said than done. Regardless of if it’s an in-person\, virtual\, or a hybrid event\, it all starts with the agenda! \nBy leaning more heavily on the voices of the audience members and infusing their preferences and insight into the content\, you can drive a more relevant program that rises to the top of a crowded landscape. A poorly designed agenda is overwhelming and frustrating to attendees – and will impact the experience. \nIn this webinar\, we’ll explore the new narrative around choice and optionality in your experiences and share with you: \n\nNew ways to rethink agenda design\nBest practices that give attendees a choice and a voice\nThe role of data before\, during and after the event\nAnd more…
URL:https://www.amasf.org/event/the-art-of-optionality-how-to-build-an-event-agenda-for-maximum-attendee-engagement/
CATEGORIES:AMA Events,Partner Events
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