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DTSTART;TZID=America/Los_Angeles:20220912T080000
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UID:10001092-1662969600-1663318800@www.amasf.org
SUMMARY:CDP Use Cases With BlueConic
DESCRIPTION:Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation and the wide range of growth initiatives tied to it. But the #1 question we still hear from marketing and other growth-focused teams alike is: \nWhat use cases can I implement with a customer data platform? \nJoin this coffee talk series to hear about real-world examples of how companies in the Retail\, CPG\, TelCo\, and Finance industries use a CDP to drive transformational growth and increase revenue. \nDuring this series\, BlueConic’s Principal Customer Success Managers\, Nicky Peterse and Khurram Moiz\, share their expertise when it comes to implementing CDP use cases for specific verticals. Get inspired and learn more about: \n\nBuilding a first-party data asset through direct to consumer (DTC) initiatives\nImplementing and optimizing cross-channel customer lifecycle marketing\nPackaging audience insights to monetize data while providing customer value\nEliminating barriers to data access for analytics and data science teams\n\nCoffee Break Schedule\nMonday\, September 12\nCDP Use Cases for Retail: A Chat with Experts\nThe retail industry faces key challenges like data deprecation that makes it more difficult to deliver consistent cross-channel experiences. Hear about three unique CDP use cases from companies like Lovesac on how they’ve not only delivered better experiences with BlueConic\, but how they’ve created more efficiencies in the way their teams use first-party data. \nTuesday\, September 13\nCDP Use Cases for Consumer Goods: A Chat with Experts\nConsumer Goods companies need a way to capture and manage their first-party data without introducing new risk in this era of privacy. In this session\, you’ll hear about how companies like HEINEKEN USA use a CDP to build first-party data strategies and transform customer relationships through DTC. \nWednesday\, September 14\nCDP Use Cases for Financial Services: A Chat with Experts\nOn day three\, we’ll dive into CDP use cases for the financial services industry that deliver on the one of the industry’s main marketing challenges: balancing consent\, privacy\, personalized experiences and content relevancy\, to drive customer engagement. \nThursday\, September 15\nCDP Use Cases for TelCo: A Chat with Experts\nJoin us as we explore how multi-national TelCo organizations like Telia use a CDP to transform the way their global growth-focused teams work by increasing operational agility and delivering personalized experiences at scale. \nFriday\, September 16\nAn Inside Look at BlueConic and Q&A\nAfter hearing from various industry experts\, join us to take a quick look at our platform and better understand how these use cases can help transform your business. We’ll be taking questions!
URL:https://www.amasf.org/event/cdp-use-cases-with-blueconic/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2022/08/cdp-use-cases-with-blueconic.png
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DTSTART;TZID=America/Los_Angeles:20220913T100000
DTEND;TZID=America/Los_Angeles:20220913T110000
DTSTAMP:20260507T071139
CREATED:20220831T214041Z
LAST-MODIFIED:20220831T220655Z
UID:10001093-1663063200-1663066800@www.amasf.org
SUMMARY:Battle for the Inbox: How to Boost Email Engagement\, Outplay Competitors\, and Earn More Revenue in Q4
DESCRIPTION:Q4 means massive revenue opportunities for email marketers—and massive pitfalls for those who aren’t prepared. \nUnfortunately\, email marketing has never been more difficult than it is today. Global sending volumes have risen by 82% in the past two years alone. As inboxes grow more crowded (especially during the holiday sales season)\, only the best emails will win subscribers’ attention. \nWelcome to the ultimate email showdown. \nJoin this session\, led by Kate Adams\, SVP of Marketing at Validity\, for the tactical insights and strategic recommendations you need to face off with competitors and win this year’s battle for the inbox. \nShe’ll provide expert guidance to ensure your emails not only reach your targets but entice them to click and buy. \nDuring this session\, you’ll learn: \n\nThe current state of the email landscape—and why senders have the odds stacked against them in Q4 and beyond\nStrategies to deliver more personalized\, email experiences that win clicks and conversions\nDynamic content tactics to drive engagement directly within your emails\nWhich consumer data points to collect (and how to collect them) to deliver email experiences your subscribers want
URL:https://www.amasf.org/event/battle-for-the-inbox-how-to-boost-email-engagement-outplay-competitors-and-earn-more-revenue-in-q4/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/08/battle-for-the-inbox.jpg
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