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DTSTART;VALUE=DATE:20220811
DTEND;VALUE=DATE:20220812
DTSTAMP:20260506T155847
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SUMMARY:2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
DESCRIPTION:The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association\, University of Illinois Chicago Business School\, and Colorado State University’s Center for Marketing and Social Impact\, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nConference Co-Chairs\nChris Blocker\, David Crockett\, Benet Deberry-Spence\, Julie Ozanne and Brennan Davis  \nCo-hosted by Transformative Consumer Research\, the University of Illinois at Chicago\, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.
URL:https://www.amasf.org/event/2022-tcr-ama-impact-festival-best-practices-and-scholarship-for-impact/
CATEGORIES:AMA Events,Partner Events
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DTEND;VALUE=DATE:20220813
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UID:10001078-1660176000-1660348799@www.amasf.org
SUMMARY:Marketing Strategy Meets Wall Street Conference
DESCRIPTION:Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12\, 2022. \nThe conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world\, beginning with the 2009 conference at Emory University\, Atlanta. Subsequently followed by conferences in Boston University (2011)\, Goethe University Frankfurt (2013)\, Singapore Management University (2015)\, American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing\, accounting and finance and start to close the gap between research in these three areas. \nIn recent years\, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models\, assessing returns to marketing\, or examining the right metrics\, but creating the right combination of analytics\, research and business case-based findings to guide both effective strategy and implementation. At the same time\, the rise of new channels\, such as the internet and mobile communication\, and the increasing importance of word-of-mouth and sponsorship\, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing\, accounting and finance to address these key problems. \nAre you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now. \n\nCore Conference Committee\n\nRajendra Srivastava (ISB) – Chair\nSundar Bharadwaj (UGA) – Co-Chair\nMike Hanssens (UCLA)\nDave Reibstein (Wharton)\nAbhishek Borah (INSEAD)\nBernd Skiera (Frankfurt)\nShuba Srinivasan (BU)\nNeeraj Bharadwaj (Tennessee)\n\n\nProgram\n\n\n\n\nDay 1 | August 11 | Morning\n\n\n\n07:30 – 08:30\nName Tags\, Welcome Coffee\n\n\n08:30 – 09:15\nPlenary – Keynote\n\n\n09:15 – 10:00\nPlenary – Keynote\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 14 :00\nLunch\n\n\nDay 1 | August 11 | Afternoon\n\n\n\n14:00 – 15:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n15:30 – 16:00\nCoffee Break\n\n\n16:00 – 17:30\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\nDay 1 | August 11 | Evening\n\n\n\n18:30 – 21:30\nReception and Dinner\n\n\nDay 2 | August 12 | Morning\n\n\n\n08:00 – 08:30\nCoffee\n\n\n08:30 – 10:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n10:00 – 10:30\nCoffee Break\n\n\n10:30 – 12:00\nParallel Sessions A\, B\, C (3 Papers/Session = 9 Papers)\n\n\n12:00 – 12:45\nBest Paper Award & Next Conference Venue
URL:https://www.amasf.org/event/marketing-strategy-meets-wall-street-conference/
CATEGORIES:AMA Events,Partner Events
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