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DTSTART;VALUE=DATE:20220531
DTEND;VALUE=DATE:20220603
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SUMMARY:2022 AMA Global Marketing SIG (GMSIG) Conference
DESCRIPTION:Creating Value for Customers and Companies in a Changing World\nJoin the Global Marketing SIG for this annual\, exclusive AMA members-only event\, designed to provide a platform for all participants with opportunities to hear\, think\, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics. \nThe 2022 GMSIG Conference offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive\, energetic\, and enlightening sessions\, doctoral consortium\, academic keynotes and panel discussions on key themes\, networking opportunities with the world’s foremost international marketing scholars\, and a unique cultural experience in Crete\, Greece. \nThe conference welcomes all authors who are interested in managerial\, policy and social issues related to global marketing.
URL:https://www.amasf.org/event/2022-ama-global-marketing-sig-gmsig-conference/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20220602T080000
DTEND;TZID=America/Los_Angeles:20220602T110000
DTSTAMP:20260921T095233
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UID:10001047-1654156800-1654167600@www.amasf.org
SUMMARY:Brand Positioning for Marketing Success
DESCRIPTION:Create a Clear Positioning Statement\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. \nIn this virtual workshop\, you will master the skills needed to write a clear and effective brand positioning statement that enables breakthrough media communications\, sets your brand up for effective long-term strategy and innovation\, and helps win the competitive battle in the minds of customers. \nIf you already have a positioning statement\, this session will refresh your writing skills and give you new tools to assess and improve your existing statement. In addition\, you will leave with frameworks you can immediately apply to your brand or business. If you are in an agency role\, you will not only learn frameworks to use in your agency\, but you’ll also learn key language and concepts you can use to work better with your clients. \n\nKey Takeaways\n\nLearn key brand strategy definition\, documents and the role of positioning\nUnderstand how to define your target audience\nUnderstand what to look for when assessing the competition\nLearn how to write key positioning components\, including benefits and support points\nGain a recommended framework for positioning that the best brands use\nDiscover criteria for evaluating and improving your positioning statement\n\n  \n\nWhat’s Included\n\nReal & fictional case studies and examples\nTemplates and worksheets for you to put into action\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/brand-positioning-for-marketing-success/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20220602T110000
DTEND;TZID=America/Los_Angeles:20220602T120000
DTSTAMP:20260921T095233
CREATED:20220516T033521Z
LAST-MODIFIED:20220516T033521Z
UID:10001073-1654167600-1654171200@www.amasf.org
SUMMARY:The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-First World
DESCRIPTION:Begins at 1 PM CT \n“Digital fatigue” is just another way of saying that people are tired of boring marketing. Today\, audiences expect more. They want digital experiences that are interactive\, engaging and authentically human. Maybe even fun. \nIn this interactive session\, VP of Marketing at ON24\, Mark Bornstein\, will share a new vision for audience engagement in a digital-first world\, including: \n\nHaving an audience centric approach to webinars and events\nMoving from presentations to serialized programs\nHow to personalize content experiences\nHow to turn audience engagement into data that converts
URL:https://www.amasf.org/event/the-myth-of-digital-fatigue-rethinking-audience-engagement-for-a-digital-first-world/
CATEGORIES:AMA Events,Partner Events
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