BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMASF - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMASF
X-ORIGINAL-URL:https://www.amasf.org
X-WR-CALDESC:Events for AMASF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20220313T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20221106T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T080000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260506T073640
CREATED:20220317T035137Z
LAST-MODIFIED:20220318T014346Z
UID:10001045-1651651200-1651662000@www.amasf.org
SUMMARY:Social Media Strategy and Proving ROI
DESCRIPTION:Launch Campaigns That Deliver Results\nSocial media is an essential part of every marketing strategy. Whether you work for a large organization or a small business\, effective planning and execution of your social media will result in measurable benefits for your brand. \nIn this virtual workshop\, you will discover how to update your social media strategy and ensure that your proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results that you’ll be able to interpret and understand. We will also specifically focus on proving the return on investment (ROI) of your social media activity. \nFor years\, ROI on social media marketing activity has been notoriously difficult to measure and track. But improvements to marketing attribution tools offered by the social networks themselves and third-party tools have resulted in more brands joining the dots and proving ROI from their social activity beyond direct sales and conversions. This workshop will guide you through how to use social media marketing attribution tools to track your activity and put together an effective report. \n\nWho Should Attend?\nThis workshop is for mid-level marketing generalists and social media managers who want to fine-tune their approach to social media marketing and effectively measure ROI. \n  \n\nWhat’s Included\n\nA practical task on building an effective social media report for your brand\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nLearn how to create an effective social media strategy for 2022\nIdentify the key social media marketing trends and how you can adapt your content to suit the platform changes\nUnderstand how to structure and launch effective social media campaigns that deliver results\nDiscover a range of social media measurement tools for tracking ROI\nDefine and track the KPIs most relevant to your campaign\nLearn how to put together an effective social media marketing report
URL:https://www.amasf.org/event/social-media-strategy-and-proving-roi/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220504T100000
DTEND;TZID=America/Los_Angeles:20220504T110000
DTSTAMP:20260506T073640
CREATED:20220415T031743Z
LAST-MODIFIED:20220415T031743Z
UID:10001059-1651658400-1651662000@www.amasf.org
SUMMARY:How to Strengthen your ABM Strategy Using Impactful Sending
DESCRIPTION:Begins at 12pm CST \nIn today’s digital world\, where the majority of the focus has shifted to online and hybrid experiences\, marketing leaders are constantly exploring new ways to build relationships and get in front of customers. And in 2022\, as we shift to a hybrid work world\, to put buyers first\, marketers have to adjust their typical ABM engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations\, build deep relationships\, and drive revenue with your top tier high value accounts? \nDuring this session\, Alex Ortiz\, CMO of Sendoso\, will share proven\, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level ABM gifting. \nSpecifically\, you will learn about: \n\nThe shift in the ABM landscape\nThe six building blocks of a successful ABM strategy\nHow to create a differentiated approach to engage top-level accounts\nHow to use gifting to build relationships with your top tier accounts\nReal-world customer stories of successful ABM sending campaigns
URL:https://www.amasf.org/event/how-to-strengthen-your-abm-strategy-using-impactful-sending/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/04/15-04-2022-12-56-33.jpg
END:VEVENT
END:VCALENDAR