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UID:10001041-1650240000-1650671999@www.amasf.org
SUMMARY:Redefining Your Brand Management Strategy
DESCRIPTION:Sessions Air Daily at 10am CST  \nA strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands\, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints. \nThe solution: A reliable brand management strategy. \nJoin this coffee talk series to learn how to: \n\nBuild your brand identity\nStructure your brand management system\nApply your brand management strategy to maintain brand integrity\nTake action to elevate your brand to the next level\n\nFifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series\, Friday\, April 22\, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway. \nCoffee Break Schedule\nMonday\, April 18\nBuild Your Brand Identity\nIn this session\, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own. \nTuesday\, April 19\nDevelop a Brand Management System\nOn day two\, we’ll explore the organizational principles behind a strong brand management system\, including how to create a single source of truth for brand assets. \nWednesday\, April 20\nMaintain Brand Integrity\nLearn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks. \n \nThursday\, April 21\nEnsure Brand Consistency\nDiscover how to use technology to ensure your content is always on-brand\, no matter who is involved in creating and distributing it. \nFriday\, April 22\nBring It All Together\nIn the final session\, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.
URL:https://www.amasf.org/event/redefining-your-brand-management-strategy/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-07.jpg
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CREATED:20220317T034812Z
LAST-MODIFIED:20220415T030341Z
UID:10001043-1650528000-1650538800@www.amasf.org
SUMMARY:SEO Analytics
DESCRIPTION:Use SEO Tools More Effectively\nUnderstanding customer and market trends have never been more critical in today’s constantly changing landscape. But\, while we can collect and analyze more marketing and website data than ever\, that also comes with its challenges. And when it comes to SEO measurement\, many marketers aren’t sure where to get started\, what to look at and what to do with the information. \nThis virtual workshop will teach the fundamentals\, time-saving automation tips and strategies SEO pros use. \n\nWho Should Attend?\nThis training is for marketers who want to improve existing SEO efforts by learning how to use Google Analytics\, Google Search Console and other tools more effectively. \n\nWhat’s Included\n\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\nPlus\, collect 3 CEUs\n\n\nKey Takeaways\n\nUnderstand what you must have in place first for an effective measurement and reporting program\nLearn the top free and paid tools SEO professionals and marketers use for measurement\nLearn how to take data and findings and communicate them clearly
URL:https://www.amasf.org/event/seo-analytics/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/jpeg:https://www.amasf.org/wp-content/uploads/2022/03/17-03-2022-13-16-34.jpg
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