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SUMMARY:Digital Marketing Copywriting
DESCRIPTION:Create Impactful Messaging\nGreat marketing writers know using the right messaging tailored to their customer’s needs through a specific platform can make all the difference in growing a business. \nThis practical and insightful workshop will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and paid advertising. \nYou’ll not only learn how to drive action by using powerful\, emotive copy but also how to explain complicated or technical details of your products in accessible ways. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read. \nWe’ll also look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers.
URL:https://www.amasf.org/event/digital-marketing-copywriting-2/
CATEGORIES:AMA Events,Partner Events
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UID:10001039-1649757600-1649761200@www.amasf.org
SUMMARY:Consumer & Market Intelligence in 2022: What’s Impacting Your Brand Health?
DESCRIPTION:Begins at 12pm CST \nIn this age of rapid change\, keeping up with consumer beliefs\, preferences and values\, and reacting in real-time\, are critical for brands to remain competitive and address their markets. And utilizing the trove of data that’s available to understand your consumers and markets is the key. But what does it mean to implement and utilize consumer and market intelligence? \nJoin NetBase Quid to learn the steps you need to take to develop a proactive brand strategy utilizing consumer and market intelligence. We’ll show you how to use rich social and news media analytics to understand: \n\nWhat is continuous consumer and market intelligence?\nApplication and benefits to brand health\, competitive intel\, product innovation\, campaigns\, trend analysis\, crisis management\, and customer care\nHow to continuously monitor the market – technologies\, data sources\, techniques\nThe hierarchy of continuous market intelligence – how successful organizations begin and grow their use
URL:https://www.amasf.org/event/consumer-market-intelligence-in-2022-whats-impacting-your-brand-health/
CATEGORIES:AMA Events,Partner Events
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