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DTSTART;TZID=America/Los_Angeles:20220323T080000
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SUMMARY:How to Write a Strategic Plan
DESCRIPTION:Create a Clear Long-Term Strategic Plan\nMarketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy\, resources can be wasted on the wrong tasks and activities\, and limited budgets may not be invested in the right projects. \nSo\, how does a marketing leader sort through the issues to develop a clear plan that everyone can agree on? \nIn this virtual workshop\, you will master the skills needed to write a long-term strategic plan that outlines long-term objectives\, lays out clear strategic choices and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. \nIf you are a brand/marketing manager\, marketing director\, or VP/GM\, you will learn thinking and frameworks to fuel long-term brand growth and advance your career. If you are in an agency strategy\, client or business development role\, you will not only learn frameworks to help plan and grow your agency\, but you’ll also learn the key language and concepts you can use to work better with your clients. \n  \n\nKey Takeaways\n\nUnderstand the strategic planning process most brands follow\nLearn common strategic plan structures\, formats and outlines\nLearn where to start and what homework to do when writing your plan\nDiscover how to craft a vision statement\nIdentify key business issues\nHow to select appropriate strategies\nHow to translate strategies into initiatives and actions\nHow to create a financial progress roadmap\n\n  \n\nWhat’s Included\n\nTemplates and worksheets for you to put into action\nReal & fictional case studies and examples\n3 hours of live instruction starting at 10:00 a.m. Central\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for three months\nPlus\, collect 3 CEUs
URL:https://www.amasf.org/event/how-to-write-a-strategic-plan/
CATEGORIES:AMA Events,Partner Events
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UID:10001052-1648029600-1648033200@www.amasf.org
SUMMARY:Celebrating Female Mentors and Scholars in Marketing Academia
DESCRIPTION:Begins at 12PM CST \nThe Erin Anderson Award recognizes emerging female marketing scholars and mentors while honoring the life of Erin Anderson. Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. To honor Erin and support her passion for encouraging women in academe\, the Erin Anderson Award recognizes a female marketing scholar and mentor in marketing academics in the mold of Erin Anderson. \nJoin us for a conversation with recipients of the Erin Anderson Award to discuss relevant topics in marketing academia while celebrating the life of Erin Anderson and Women’s History Month.
URL:https://www.amasf.org/event/celebrating-female-mentors-and-scholars-in-marketing-academia/
CATEGORIES:AMA Events,Partner Events
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DTSTART;TZID=America/Los_Angeles:20220323T120000
DTEND;TZID=America/Los_Angeles:20220323T130000
DTSTAMP:20261026T125030
CREATED:20220304T173303Z
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UID:10001031-1648036800-1648040400@www.amasf.org
SUMMARY:Senior Marketing Leaders Share:  How We Rise in an Ever-Changing Landscape
DESCRIPTION:How are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences  to support company’s growth?\n\nHow are marketing leaders facing ever-changing conditions and digital fatigue in engaging their core audiences to support company’s growth? \nJoin the American Marketing Association San Francisco chapter for a fireside chat on March 23rd (12pm PT\, 3pm ET) in celebration of Women’s History Month\, where we host executives from Peloton\, Talkspace and Women in Revenue to hear how they are tackling their most important marketing priorities and navigating the ever-changing landscape. You’ll hear insights from these esteemed leaders\, and have the opportunity to ask questions. \nJoin us to explore: \n\nHow marketing and audience engagement strategies are shifting\, and impacts to the marketing mix\nWhat obstacles companies are facing and how they are addressing them\nThe most important things marketing leaders are focused on\, and what are they doing differently now\nHow brands can be “emotionally relevant” given current environment\nWhat upcoming trends marketers need to know about and follow\nWhat kinds of skills leaders are looking for when hiring and building their teams\n\nSee you there! \nSPEAKERS \nKaty Romero\, Head of Marketing\, Peloton Corporate Wellness |LinkedIn |Peloton  \nKaty Romero is a marketing innovation leader who helps world class brands tell stories that drive business impact. Today she leads marketing for Peloton Corporate Wellness. Launched in mid-2021\, Peloton Corporate Wellness was designed to disrupt wellness programs and benefits\, in the same way Peloton has disrupted fitness\, and to meet the demands of a diverse and hybrid workforce. Prior to Peloton\, Katy led enterprise marketing at One Medical; Nest’s global energy marketing practice; and brand innovation work at Google for its largest clients like GM\, Ford\, Nike\, AT&T\, and CoverGirl. She honed her marketing chops at Toyota back in the days when digital advertising inventory was “added value” on your traditional media buy. Katy graduated from Northwestern University\, with a BA in English and received her MBA from NYU’s Stern School of Business. She lives in Pacifica with her husband and two daughters\, Lola and Poppy\, the joys of her life. \nSam Braunstein\, Chief Marketing Officer\, Talkspace | LinkedIn | Talkspace \nSam Braunstein is a marketing professional with decades of experience in consumer marketing\, healthcare and finance. As Chief Marketing Officer\, Sam oversees the consumer division of Talkspace’s business\, including the marketing and public relations functions. \nPrior to joining Talkspace\, she served as the Chief Revenue Officer of Concertiv\, which provided outsourced operations and technology to over 50 financial institutions\, and as a Board Member and strategic marketing consultant to Higher One Holdings\, Inc (NYSE:ONE)\, which served the higher education financial services market\, through its sale to a subsidiary of Providence Equity. Additionally\, she is a current board member of Candesant Biomedical. \nPreviously\, as CEO and Founder of Wellgate Products\, Sam led the company to a rapid growth trajectory within the consumer health products market\, followed by its subsequent acquisition by Church & Dwight Co.\, Inc. Sam’s diverse experience also includes marketing positions at AOL TimeWarner\, Warner Lambert and Revlon\, and finance roles at predecessor companies to Credit Suisse and GTCR. \nDeanna Ransom\, President and Executive Director\, Women In Revenue | LinkedIn | Women In Revenue \nDeanna Ransom is the President and Executive Director of Women In Revenue. She is a woman on a mission to make a difference through empowering women\, music\, DE&I and business. She is a leader with over 25 years of growth and leadership within both B2B and non-profit sectors recognized for her acumen for driving growth and transformation. Ms. Ransom is also a Recording Artist\, certified John C. Maxwell team speaker\, coach\, trainer\, and mentor and recently served as the Global Head of Marketing\, Marketing Services and the Diversity\, Equity and Inclusion Chairperson for Televerde. There\, she designed a new service offering suite\, developed a new go to market strategy transforming and modernizing the business while delivering organizational change by leading the cultural transformation initiative for the business. This was all done while building and leading a team that also provided second chance hiring of incarcerated professionals which earned her the distinguished honor of winning the 2020 B2B Vanguard Award for Innovation from DemandGen Report. \nDeanna has also held senior leadership roles at SAP\, Clarivate Analytics\, Merck & Co. and has authored bylines for Business Insider\, Venture Beat\, Fast Company and FORTUNE. Ms. Ransom holds a certification in Executive Leadership from Cornell University\, an MBA from American Intercontinental University\, a bachelor’s degree from Rowan University and numerous musical awards. \nLaliv Hadar (Moderator)\, VP Marketing & Brand \, InVision Communications | LinkedIn | InVision Communications \nLaliv is a high-performing B2B Marketing and Sales executive hailing from prominent media companies\, agencies\, and high-profile\, venture-backed start-ups. She has a successful track record crafting marketing strategy\, communications\, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision\, partnering with all stakeholders\, building teams\, and operationalizing for outcomes. She has broad industry relationships\, and a track record as a successful leader and people developer/mentor. Laliv spent her early days at The LA Times\, Aol Time Warner\, and Yahoo!\, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently\, she’s VP of Marketing and Brand for audience engagement leader InVision Communications. A long-time Bay Area resident\, she’s a mom to two kids\, and a proud Cal Berkeley alumni. \nThanks to our sponsors for this event: \nThe Crawford Group \nInvision Communications \nWomen in Revenue
URL:https://www.amasf.org/event/senior-marketing-leaders-share-how-we-rise-in-an-ever-changing-landscape/
CATEGORIES:AMA SF Events
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