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DTSTART;VALUE=DATE:20210915
DTEND;VALUE=DATE:20210916
DTSTAMP:20260829T123112
CREATED:20210831T131502Z
LAST-MODIFIED:20220627T102625Z
UID:10000995-1631664000-1631750399@www.amasf.org
SUMMARY:Optimized Email Marketing: Secrets to Success
DESCRIPTION:Continually Improve Response and Revenue\nEmail is one of the most cost-effective\, best bang-for-your-buck marketing channels. It’s cheap\, effective\, controllable and highly testable. But beware! Without knowing how to optimize for engagement and response\, you run the risk of blasting your subscribers with campaigns that fail to engage\, bore them\, or worse yet – drive them off your list for good. \nIn this practical workshop\, we’ll take you through the essentials for optimizing email campaigns and continually improving response and revenue. You will learn top tips\, tactics and approaches for creating responsive and captivating messages\, provocative offers that connect\, and enticing journeys and message flows. You’ll gain a step-by-step process for easily creating and deploying a channel strategy and measuring results. \nIf your business relies on email to drive revenue and customer engagement or is e-commerce-centric\, optimized email marketing is a MUST for your organization\, and so is this event! \n\nWhat’s Included\n\n3 hours of live instruction\nInteractive Q&A and hands-on exercises\nResources\, tips and best practices\nOn-demand access for six months\n\n  \n\nKey Takeaways\n\nLearn a framework to devise an email channel strategy\, identify the specific campaign types that increase engagement and generate revenue\, and understand how to prioritize.\nUnderstand which attributes and tactics optimize email response the most\, and why.\nGain best practices for applying the science of testing to optimize response and learn rookie mistakes and pitfalls to avoid.
URL:https://www.amasf.org/event/optimized-email-marketing-secrets-to-success/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Optimized-Email-Marketing.png
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DTSTART;TZID=America/Los_Angeles:20210915T103000
DTEND;TZID=America/Los_Angeles:20210915T113000
DTSTAMP:20260829T123112
CREATED:20210831T131803Z
LAST-MODIFIED:20210831T131803Z
UID:10000996-1631701800-1631705400@www.amasf.org
SUMMARY:Event ROI – Tips for Sponsorship & Monetization
DESCRIPTION:
URL:https://www.amasf.org/event/event-roi-tips-for-sponsorship-monetization/
CATEGORIES:AMA Events,Partner Events
ATTACH;FMTTYPE=image/png:https://www.amasf.org/wp-content/uploads/2021/08/Event-ROI.png
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