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Explore the Metaverse

September 22 @ 12:00 pm - 1:30 pm PDT



September 22
12:00 pm - 1:30 pm PDT
Event Category:
How do YOU define the metaverse? If you are struggling to comprehend, keep up, or know where to start, this is for you.

Join the American Marketing Association San Francisco chapter on September 22nd at 12pm PT / 3pm ET as we kick off an exciting series to “Explore the Metaverse”.

Marketers who attend any of our metaverse sessions can also be entered to win an Oculus Quest!



Along with Michelle Excell, our expert host, we have synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space.

In our first session, we will address:

  • The headlines
  • Myths and misconceptions
  • Definitions
  • The landscape

And help you determine:

  • Where you could play
  • How to measure ROI

This isn’t just “what is it?”, it is the building blocks for your own roadmap and briefs.

  • Build literacy
  • Tactics for upskilling
  • How to stay informed and build a discipline

Capture this learning and discovery moment for yourself and for your brands. Reserve your ticket today!

**Stay tuned for more info on upcoming Metaverse events.



Michelle Excell, Chief Strategist, The Antipodean | LinkedIn | The Antipodean

Michelle Excell, Chief Strategist, The Antipodean – Michelle is Chief Strategist and CEO of The Antipodean. She consults with brands and agencies to evolve their immersive and creative technology roadmaps. A tech-optimist, Michelle strives to inspire teams, yet always brings briefs and initiatives back to value-creation. Her specialty is translating complexity into relatable experiences and steps for everyone.

The Antipodean partners with The Electric Factory for strategy, design, and production. Electric are a group of technologists and creators who specialize in immersive digital experiences for AR/VR/web/experiential, metaverse, and content creation for both digital and traditional channels.