Founded in 1937, our chapter reflects the innovation, standards of excellence, and industry and population diversity for which the Bay Area is known and celebrated.
With Maria's 10+ years of marketing experience, she’s been involved in most things marketing, but what gets her really excited is anything and everything related to growth marketing. She thrives on creating innovative lead generation programs through content and digital strategies. Fun Fact: What you probably don’t know about Maria is that she’s trilingual with a tricultural background (Chilean, Norwegian and now American). Her interests include 80s music, wine tasting and travel around the world. > LinkedIn
Gene Filipi has been an AMA SF member since 1999 and is a former past president. During his tenure as president he led the chapter to win the coveted “Turn it Up Chapter of the Year” award, as well as much-deserved Merit Awards for its Communications and Membership efforts. Gene draws upon more than two decades of successful sales, marketing and market research experience. He strongly advocates connection and collaboration amongst his team – whether on the job or in the AMA.
Gene is the Business Development Director at FocusVision, a global leader in quantitative and qualitative market research software. Previously, he was the Director of Sales for Kinesis Survey Technologies and has held similar positions at Lieberman Research Worldwide and the Gallup Organization.
In his spare time, Gene holds his 50 ton USCG Master Mariner captain’s license and has his PADI DiveMaster certification. On any given weekend you’ll find Gene sailing around the Bay with clients and friends and his dog Ruby.
Amy began her career as a creative in the advertising industry but then moved in-house to gain the skills and experience needed to manage a brand. She has honed her marketing skills in disciplines ranging from creative and brand strategy to event planning and promotion and always welcomes a new challenge. Her experience spans fields from retail advertising to environmental technology—but the common thread is her proven ability to build brand and marketing strategies that are grounded in research and a justifiable rationale. As president, Amy successfully led AMA SF through a merger with the Silicon Valley chapter as well as an expansion of the organization’s regional footprint to include the East Bay. She is looking forward to leveraging her experience in brand compliance to help the chapter implement its new BrandArmature® in the upcoming board year. Amy holds a degree in Visual Communications from Kent State University, where she has also held a board seat on the KSU Bay Area Alumni Association for the past four years. In her day-job, Amy oversees creative and branding at AC Transit. > LinkedIn
Eva is excited to join AMASF as the Treasurer. Eva is originally from Madrid, Spain, and holds an MBA from USF. She’s worked in the international and domestic marketing world for over 10 years, where she’d enjoyed promoting products in different markets and geeking out on customer and industry research and analysis. She also helps female entrepreneurs create marketing strategies that allow them to reach clients faster and increase sales so they stop going around in circles with no results.
For over two decades, Gerardo Garcia-Jurado has been part of the so-called “creatives.” He built his own first job by starting his visual communications firm in Mexico City. Seven years later, his American adventure began when he moved to New York City. Gerardo has been a key player in the development of award-winning campaigns for global brands. From advertising to promotions to retail marketing; from Effies to Emmys; and from NYC to DEN to SFO, his professional life has been filled with exciting projects, all of which have left significant learnings that have made him the well-rounded marketing professional he is today. He considers himself a “learner.” Besides his bachelor’s degree in graphic design and his master’s degree in Marketing, he keeps himself up-to-date taking multiple classes, but he believes that life is the best teacher.
Most recently, Gerardo joined the non-profit world where he is expecting to be able to make a difference in his community by using his superpowers for the greater good. His full name is Luis Gerardo García-Jurado Rébora but you can just call him Gerardo (Her-are-doh).
In his current role, Thomas leads the integrated media team to drive strategy and media activation for his clients. Thomas brings a decade of experience working with Fortune 500 clientele across the agency, publisher and technology sides of the digital business in roles that include media, sales engineer and product marketing. Thomas has worked with a diverse clientele such as: Capital Group, Logitech, Workday, Puerto Rico Tourism Company, Hotwire, Microsoft, and many others. Further, Thomas is a part time professor at UCSC Extension teaching digital marketing related courses. > LinkedIn
Clark started his career in print media with brands like Forbes and InfoWorld and then into international media at IDG Global Solutions representing brands like CEOCIO China, ComputerWord Brazil and PCWorld Australia, to name a few. They he helped build the online business around Then he managed sponsorships for the Interop event. He then went on to help launch the west coast team of Gartner for Marketing Leaders, an independent advisory service helping CMOs make informed decisions. Currently he works with Oracle Marketing Cloud helping marketers make the most of their technology investments around email, SMS, commerce and customer experience. He graduated from Cal Poly San Luis Obispo and lives with his wife and 3 children > LinkedIn
Kati is a graduate of Western Illinois University. Shortly after moving to the Bay Area, she was bit by the tech bug and became the Executive Assistant to the CEO of Zuckerberg Media. Throughout her years in the Bay she has gain experience supporting high level executives in multiple verticals and industries. Today she is a Senior Executive Assistant at Yelp. Being a highly organized and insightful strategic partner has enabled her to be the president of Phi Epsilon Sigma Kinesiology Honors Society and an advisory board member of the San Francisco Admin Awards. In her spare time, she enjoys a good book and a glass of wine on a rooftop. Fun Fact: middle name is legally Sunshine. > LinkedIn
Loreto is a dynamic sales & marketing professional currently focusing on B2B sales in the restaurant industry. She has 8+ years of experience leading integrated marketing communications projects through cross-functional teams, both in-house and as a consultant. She is also a published author bilingual in English and Spanish. She joined the board of the San Francisco chapter of the American Marketing Association in January 2019 as VP of Communications. She holds a B.A in Journalism and Social Communication from the University of Chile and a postgraduate diploma in Strategic Communications from the Pontifical Catholic University of Chile.
Christina is a content marketing and project management leader with over a decade of demonstrated experience and expertise. Over the course of her career, Christina's held various integrated marketing and project management roles for companies including Thomson Reuters, Doremus, Nielsen NeuroFocus, Blue Shield of California and currently, she is the Director of Global Marketing at Simplilearn. As a certified Pragmatic Marketer and Project Management Professional, Christina brings together the art and science behind these two disciplines to drive awareness and visibility to brands, while creating a functional environment that fosters creativity, operational effectiveness and high performance within teams. When Christina's not in the office, you’ll find that she’s a craft enthusiast and leisurely learner at heart. Knitting, crocheting and painting are just a few of her favorite hobbies. Additionally, Christina is a firm believer in volunteering and an advocate for non-profit organizations. She has rejoined the AMA SF Board as their Vice President of Content Marketing and looks forward to developing best-in-class, thought leadership content to engage marketing professionals across the SF Bay Area. > LinkedIn
Jeanavive a.k.a. as the “NetworkGirl” is a super-connector that works at the junction of marketing, social media and the events-planning world. She hosts 50-1,000 people high-profile events for Fortune-500 companies, startups and non-profits. With her knowledge and experience in sales, marketing, and event operations, she can lead programs, teams, and associations with ease. She is highly detail oriented, professionally driven and wonderful at coming up with key strategies that drive marketing initiatives resulting in greater attendance. She has participated in many local association board roles, from President, to Marcom, to association “Volunteer of the Year.” Her interests include swing dancing, art deco, and vintage cars. Fun Fact: She owns a 1959 Ranchero,
Omar is an experienced HR professional in the engineering industry. He brings three years of experience in recruiting, communications, and employee engagement. His career in HR began three years ago after graduating from San Francisco State University. Outside work, Omar always had a strong passion in social media marketing and digital marketing. He has been an active volunteer with the AMA SF since early 2018 and now excited to take on the VP of Social Media role. He looks forward to continue sharing informative content. Fun fact: Omar enjoys Colombian salsa and is a strong advocator for Peruvian cuisine. > LinkedIn
Laliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile, venture-backed start-ups. She has a successful track record crafting marketing communications, sales development and marketing programs that drive revenue for brands and deliver results for Fortune 500 clients. Laliv is skilled at setting a vision, partnering with all stakeholders, building teams, and operationalizing for outcomes. She has broad industry relationships, has proven herself as a successful leader and people developer/mentor. Laliv spent her early digital media days at AOL and Yahoo, and more recently leading Sales Development for Wikipedia brand Fandom Wikia. She currently serves as a board advisor to several clients including a boutique creative agency, Skona. A long-time Bay Area resident, she's a proud Cal Berkeley grad.
Eric has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, Neos Therapeutics, and SanDisk. > LinkedIn