Founded in 1937, our chapter reflects the innovation, standards of excellence, and industry and population diversity for which the Bay Area is known and celebrated.
Amy began her career as a creative in the advertising industry but then moved in-house to gain the skills and experience needed to manage a brand. She has honed her marketing skills in disciplines ranging from creative and brand strategy to event planning and promotion and always welcomes a new challenge. Her experience spans fields from retail advertising to environmental technology—but the common thread is her proven ability to build brand and marketing strategies that are grounded in research and a justifiable rationale. As president, Amy successfully led AMA SF through a merger with the Silicon Valley chapter as well as an expansion of the organization’s regional footprint to include the East Bay. She is looking forward to leveraging her experience in brand compliance to help the chapter implement its new BrandArmature® in the upcoming board year. Amy holds a degree in Visual Communications from Kent State University, where she has also held a board seat on the KSU Bay Area Alumni Association for the past four years. In her day-job, Amy oversees creative and branding at AC Transit. > LinkedIn
With Maria's 10+ years of marketing experience, she’s been involved in most things marketing, but what gets her really excited is anything and everything related to growth marketing. She thrives on creating innovative lead generation programs through content and digital strategies. Fun Fact: What you probably don’t know about Maria is that she’s trilingual with a tricultural background (Chilean, Norwegian and now American). Her interests include 80s music, wine tasting and travel around the world. > LinkedIn
Grace Mesina is excited to bring her extensive knowledge and experience in finance and accounting to the AMA SF this year. With 27 years of experience in healthcare financial management positions, Grace has developed an invaluable and diverse skill set including leadership, organizational aptitude, accounting expertise, process improvement, and flexibility as well as creativity and innovation. Grace graduated with a Master in Business Administration from the University of Scranton. She is currently working as the Finance Manager for Kaiser Greater San Francisco, managing two acute care hospitals. While new to AMA, she’s looking forward to jumping right in to assist in the growth and development of AMA SF’s vision and values for the 2018-2019 year. > LinkedIn
Zakiya has been a member of the AMA SF since 2015, serving on the board in the area of event planning and logistics. She has also served on the board of the Marketing Research Association (MRA) in the same capacity. She is a graduate of Temple University with a Bachelor of Arts degree in Communications with a focus in Public Relations. She has a strong administrative background supporting C-level Executives for the past 12 years. She is now with Stacy and Witbeck a Civil Engineering firm where she leads the charge in corporate events and office management. In addition to that, in 2016 she launched her own event planning business, EventZ, which specializes in weddings. Her background also includes content writing, design and even finance. > LinkedIn
Kati is a graduate of Western Illinois University. Shortly after moving to the Bay Area, she was bit by the tech bug and became the Executive Assistant to the CEO of Zuckerberg Media. Throughout her years in the Bay she has gain experience supporting high level executives in multiple verticals and industries. Today she is a Senior Executive Assistant at Yelp. Being a highly organized and insightful strategic partner has enabled her to be the president of Phi Epsilon Sigma Kinesiology Honors Society and an advisory board member of the San Francisco Admin Awards. In her spare time, she enjoys a good book and a glass of wine on a rooftop. Fun Fact: middle name is legally Sunshine. > LinkedIn
Clark started his career in print media with brands like Forbes and InfoWorld and then into international media at IDG Global Solutions representing brands like CEOCIO China, ComputerWord Brazil and PCWorld Australia, to name a few. They he helped build the online business around Then he managed sponsorships for the Interop event. He then went on to help launch the west coast team of Gartner for Marketing Leaders, an independent advisory service helping CMOs make informed decisions. Currently he works with Oracle Marketing Cloud helping marketers make the most of their technology investments around email, SMS, commerce and customer experience. He graduated from Cal Poly San Luis Obispo and lives with his wife and 3 children > LinkedIn
For over two decades, Gerardo Garcia-Jurado has been part of the so-called “creatives.” He built his own first job by starting his visual communications firm in Mexico City. Seven years later, his American adventure began when he moved to New York City. Gerardo has been a key player in the development of award-winning campaigns for global brands. From advertising to promotions to retail marketing; from Effies to Emmys; and from NYC to DEN to SFO, his professional life has been filled with exciting projects, all of which have left significant learnings that have made him the well-rounded marketing professional he is today. He considers himself a “learner.” Besides his bachelor’s degree in graphic design and his master’s degree in Marketing, he keeps himself up-to-date taking multiple classes, but he believes that life is the best teacher.
Most recently, Gerardo joined the non-profit world where he is expecting to be able to make a difference in his community by using his superpowers for the greater good. His full name is Luis Gerardo García-Jurado Rébora but you can just call him Gerardo (Her-are-doh).
Bruce is President of Cubizm, a Consumer Insights and Business Strategy Consulting Firm that helps clients accelerate their business growth through effective design of their products, services, and customer experience. He is an experienced Marketing, User Insights and Innovation Executive, working with a broad range of B2C and B2B clients to enhance their product-market fit and develop go-to market strategies that build value and market differentiation. His work covers an extensive list of multinational companies and startups across industries and topics, including: Consumer Packaged Goods, Software and new Technology, IoT, Food & Beverage, Health & Wellness, Finance, Consumer Electronics, Social Innovation, and Digital Technology in North America, Europe, Asia, Australia, Central, and South America. Bruce has a Masters in Management from Northwestern University, J.L. Kellogg School of Management and a Bachelor of Science in Fermentation Science from the University of California at Davis. > Linkedin
Julie Tyler (Gueorguieva) is Vice President of Marketing for the national commercial real estate lending segment of the Corporate and Institutional Banking business within PNC Bank, N.A. She has over 15 years’ experience in financial services with a background in customer experience, digital marketing, brand extension, and cause marketing.
Before joining PNC, Julie was in marketing and operations in the technology industry including Scient and Comms People, and in design and marketing in the fashion industry in New York. Julie holds an undergraduate degree with honors from the Fashion Institute of Technology in New York, and a Bachelor of Arts from Golden Gate University where she was graduated summa cum laude. > LinkedIn
Laliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile, venture-backed start-ups. She has a successful track record crafting marketing communications, sales development and marketing programs that drive revenue for brands and deliver results for Fortune 500 clients. Laliv is skilled at setting a vision, partnering with all stakeholders, building teams, and operationalizing for outcomes. She has broad industry relationships, has proven herself as a successful leader and people developer/mentor. Laliv spent her early digital media days at AOL and Yahoo, and more recently leading Sales Development for Wikipedia brand Fandom Wikia. She currently serves as a board advisor to several clients including a boutique creative agency, Skona. A long-time Bay Area resident, she's a proud Cal Berkeley grad.
Eric has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, Neos Therapeutics, and SanDisk. > LinkedIn
In his current role, Thomas leads the integrated media team to drive strategy and media activation for his clients. Thomas brings a decade of experience working with Fortune 500 clientele across the agency, publisher and technology sides of the digital business in roles that include media, sales engineer and product marketing. Thomas has worked with a diverse clientele such as: Capital Group, Logitech, Workday, Puerto Rico Tourism Company, Hotwire, Microsoft, and many others. Further, Thomas is a part time professor at UCSC Extension teaching digital marketing related courses. > LinkedIn
Jeanavive a.k.a. as the “NetworkGirl” is a super-connector that works at the junction of marketing, social media and the events-planning world. She hosts 50-1,000 people high-profile events for Fortune-500 companies, startups and non-profits. With her knowledge and experience in sales, marketing, and event operations, she can lead programs, teams, and associations with ease. She is highly detail oriented, professionally driven and wonderful at coming up with key strategies that drive marketing initiatives resulting in greater attendance. She has participated in many local association board roles, from President, to Marcom, to association “Volunteer of the Year.” Her interests include swing dancing, art deco, and vintage cars. Fun Fact: She owns a 1959 Ranchero,
Christina is a content marketing and project management leader with over a decade of demonstrated experience and expertise. Over the course of her career, Christina's held various integrated marketing and project management roles for companies including Thomson Reuters, Doremus, Nielsen NeuroFocus, Blue Shield of California and currently, she is the Director of Global Marketing at Simplilearn. As a certified Pragmatic Marketer and Project Management Professional, Christina brings together the art and science behind these two disciplines to drive awareness and visibility to brands, while creating a functional environment that fosters creativity, operational effectiveness and high performance within teams. When Christina's not in the office, you’ll find that she’s a craft enthusiast and leisurely learner at heart. Knitting, crocheting and painting are just a few of her favorite hobbies. Additionally, Christina is a firm believer in volunteering and an advocate for non-profit organizations. She has rejoined the AMA SF Board as their Vice President of Content Marketing and looks forward to developing best-in-class, thought leadership content to engage marketing professionals across the SF Bay Area. > LinkedIn
Alex comes to AMA SF with a unique perspective from experiences within the internet marketing and sports marketing sectors. An enthusiastic communicator, his contribution to a successful SF Chapter is found in leveraging digital strategy along with data and analytics to better connect with the local marketing community as a whole. As the President of aptDigital, a PPC & SEO management company, Alex takes pride in educating his clients on how to best integrate inbound lead generation with an effective sales pipeline. > LinkedIn
Scott is an accomplished marketing and communications professional with more than 20 years’ experience with clients, brands, start-ups and agencies—across the worlds of media, technology, publishing and advertising, as well as their intersection. He is currently Principal of ConduitWorks, a consultancy for emerging companies—private, public, pre- and post-IPO – on both coasts. Previously, he led marketing for digital video advertising start-up YuMe (before, during and after its 2013 IPO) and held senior posts with Yahoo! in brand marketing, executive and corporate communications. Before that, he spent 14 years in New York City helping to build some of the nation’s most prominent advertising agency brands—including Deutsch, Merkley + Partners and kirshenbaum bond & partners— as well as many of their powerhouse national clients. > linkedin.com/