Founded in 1937, our chapter reflects the innovation, standards of excellence, and industry and population diversity for which the Bay Area is known and celebrated.
2018-2019
(It’s pronounced fran-JEZ-uh-vik.) Amy has honed her marketing skills in disciplines ranging from creative and brand development to event planning and promotions. Her experience spans fields from retail advertising to environmental technology—but the common thread is her proven ability to build brand and marketing strategies that are grounded in research and a justifiable rationale. Amy holds a degree in Visual Communications from Kent State University and a Certificate of Marketing from UC Berkeley Extension. She is, admittedly, a bit of a joiner. She has held board positions with AMA SF since it was called sfAMA. As an undergrad, she was the Publicity Chair on the All Campus Programming Board at her university and has continued her affiliation with them as a board member of the Kent State University Bay Area Alumni Association. In her day job, Amy works as a Marketing Administrator at AC Transit. > LinkedIn
With Maria's 10+ years of marketing experience, she’s been involved in most things marketing, but what gets her really excited is anything and everything related to growth marketing. She thrives on creating innovative lead generation programs through content and digital strategies. Fun Fact: What you probably don’t know about Maria is that she’s trilingual with a tricultural background (Chilean, Norwegian and now American). Her interests include 80s music, wine tasting and travel around the world. > LinkedIn
Grace Mesina is excited to bring her extensive knowledge and experience in finance and accounting to the AMA SF this year. With 27 years of experience in healthcare financial management positions, Grace has developed an invaluable and diverse skill set including leadership, organizational aptitude, accounting expertise, process improvement, and flexibility as well as creativity and innovation. Grace graduated with a Master in Business Administration from the University of Scranton. She is currently working as the Finance Manager for Kaiser Greater San Francisco, managing two acute care hospitals. While new to AMA, she’s looking forward to jumping right in to assist in the growth and development of AMA SF’s vision and values for the 2018-2019 year. > LinkedIn
Zakiya has been a member of the AMA SF since 2015, serving on the board in the area of event planning and logistics. She has also served on the board of the Marketing Research Association (MRA) in the same capacity. She is a graduate of Temple University with a Bachelor of Arts degree in Communications with a focus in Public Relations. She has a strong administrative background supporting C-level Executives for the past 12 years. She is now with Stacy and Witbeck a Civil Engineering firm where she leads the charge in corporate events and office management. In addition to that, in 2016 she launched her own event planning business, EventZ, which specializes in weddings. Her background also includes content writing, design and even finance. > LinkedIn
Kati is a graduate of Western Illinois University. Shortly after moving to the Bay Area, she was bit by the tech bug and became the Executive Assistant to the CEO of Zuckerberg Media. Throughout her years in the Bay she has gain experience supporting high level executives in multiple verticals and industries. Today she is a Senior Executive Assistant at Yelp. Being a highly organized and insightful strategic partner has enabled her to be the president of Phi Epsilon Sigma Kinesiology Honors Society and an advisory board member of the San Francisco Admin Awards. In her spare time, she enjoys a good book and a glass of wine on a rooftop. Fun Fact: middle name is legally Sunshine. > LinkedIn
Melanie is a digital marketing thought leader, with articles featured by Salesforce Commerce Cloud, Simply Measured, and Blue Acorn. Her industry insights focus on catering to the millennial consumer through innovative marketing tactics like the incorporation of user generated content, creating a seamless omni-channel experience, and optimizing email marketing. As the Head of Business Operations at Pixlee, a visual marketing platform, Melanie bridges the operational gap between marketing, sales, and customer success. Before Pixlee, she was in sales and operations for a children’s influencer brand focusing on luxury travel, partnering with brands like Exclusive Resorts and United Airlines. She graduated summa cum laude from San Francisco State University with a Bachelor’s degree in International Relations and International Law. She joined the AMA SF board in 2018 as the VP of Communications. > LinkedIn
Bruce is President of Cubizm, a Consumer Insights and Business Strategy Consulting Firm that helps clients accelerate their business growth through effective design of their products, services, and customer experience. He is an experienced Marketing, User Insights and Innovation Executive, working with a broad range of B2C and B2B clients to enhance their product-market fit and develop go-to market strategies that build value and market differentiation. His work covers an extensive list of multinational companies and startups across industries and topics, including: Consumer Packaged Goods, Software and new Technology, IoT, Food & Beverage, Health & Wellness, Finance, Consumer Electronics, Social Innovation, and Digital Technology in North America, Europe, Asia, Australia, Central, and South America. Bruce has a Masters in Management from Northwestern University, J.L. Kellogg School of Management and a Bachelor of Science in Fermentation Science from the University of California at Davis. > Linkedin
Julie Tyler (Gueorguieva) is Vice President of Marketing for the national commercial real estate lending segment of the Corporate and Institutional Banking business within PNC Bank, N.A. She has over 15 years’ experience in financial services with a background in customer experience, digital marketing, brand extension, and cause marketing.
Before joining PNC, Julie was in marketing and operations in the technology industry including Scient and Comms People, and in design and marketing in the fashion industry in New York. Julie holds an undergraduate degree with honors from the Fashion Institute of Technology in New York, and a Bachelor of Arts from Golden Gate University where she was graduated summa cum laude. > LinkedIn
Eric has been a AMA SF member since 2010. His vision for a successful AMA SF is to bring together technology, knowledge and thought leadership to help others in the marketing community succeed. He wholeheartedly believes his fellow members and the AMA SF’s resources have helped him stay informed and connected to the overall practice of great marketing. As the owner of Workbox, Eric provides leadership to his clients by tapping into his extensive marketing and technology background to design and build websites and web apps, and run sophisticated online marketing campaigns for clients such as Jazz Pharmaceuticals, Hestan, and SanDisk. > LinkedIn
In his current role, Thomas leads the integrated media team to drive strategy and media activation for his clients. Thomas brings a decade of experience working with Fortune 500 clientele across the agency, publisher and technology sides of the digital business in roles that include media, sales engineer and product marketing. Thomas has worked with a diverse clientele such as: Capital Group, Logitech, Workday, Puerto Rico Tourism Company, Hotwire, Microsoft, and many others. Further, Thomas is a part time professor at UCSC Extension teaching digital marketing related courses. > LinkedIn
Jeanavive a.k.a. as the “NetworkGirl” is a super-connector that works at the junction of marketing, social media and the events-planning world. She hosts 50-1,000 people high-profile events for Fortune-500 companies, startups and non-profits. With her knowledge and experience in sales, marketing, and event operations, she can lead programs, teams, and associations with ease. She is highly detail oriented, professionally driven and wonderful at coming up with key strategies that drive marketing initiatives resulting in greater attendance. She has participated in many local association board roles, from President, to Marcom, to association “Volunteer of the Year.” Her interests include swing dancing, art deco, and vintage cars. Fun Fact: She owns a 1959 Ranchero,
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Alex comes to AMA SF with a unique perspective from experiences within the internet marketing and sports marketing sectors. An enthusiastic communicator, his contribution to a successful SF Chapter is found in leveraging digital strategy along with data and analytics to better connect with the local marketing community as a whole. As the President of aptDigital, a PPC & SEO management company, Alex takes pride in educating his clients on how to best integrate inbound lead generation with an effective sales pipeline. > LinkedIn
