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Tool of the Week: MailChimp

Tool of the Week: MailChimp
By Rebecca Bertoldi Every marketing professional knows how powerful it can be to have a mailing list of interested prospects and customers. It’s your direct line to a person who already likes your brand, so sending them the right message at the right time can turn into sales. For companies... read more →

Tool of the Week: Constant Contact

It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →